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Comedian Yuriyan Retriever chatted with writer Rio Hirai for Billboard Japan’s Women in Music interview series featuring female players in the Japanese entertainment industry. The WIM initiative in Japan launched in 2022 to celebrate artists, producers and executives who have made significant contributions to music and inspired other women through their work.
A household name in her home country, Yuriyan is preparing to make a splash in the U.S. beginning this fall. Not only has the 33-year-old entertainer won numerous awards in the highly competitive and male-dominated world of comedy in Japan, she also acts (a lead role in the upcoming Netflix series The Queen of Villains) and raps — she took the Mojave Stage with Awich at this year’s Coachella as one of the guest rappers on “Bad Bi*** Bigaku” — and is set to direct a movie as well. The one-of-a-kind artist who has carved out a unique position for herself in Japanese entertainment shared her thoughts on the driving force behind her past and future activities.

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You’ve said that you first aspired to be a comedian when you were in second grade, and entered NSC Yoshimoto Sogo Geino Gakuin — a training school run by comedy business giant Yoshimoto Kogyo — in 2011. I imagine there were much fewer female comedians back then compared to today. Did you experience any gender-related obstacles in becoming a comedian?

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I’d always thought comedians were cool growing up, so I probably didn’t have much of a sense of diving into a male-dominated world back then. But it turned out, there were 500 people in my year at NSC in Osaka alone, and only about 40 were women. Men and women were in separate classes for the first month, but after that we took classes together.

It was after graduating that I became aware I was a female performer. There are open auditions in the form of match-ups to become a regular act in theaters, and I used to think that male comedians with screaming female fans supporting them got more votes. Looking back now, it’s simply a matter of whether you’re funny or not, but there were times when I didn’t get any votes at all, so I started thinking that way. I remember complaining to Nagisa (formerly of comedy duo Amako Inter), who’s been in the business longer than me, “Men get more votes, don’t they?” and she replied, “In the end, you win if you’re funny, so let’s keep doing our best.” I got fired up after that. I began to think that there are things I can do because I’m me.

You’ve achieved spectacular results since then, winning the 47th NHK Kamigata Manzai Contest (2017), the NTV Female Comedian No. 1 Contest THE W (2017), and the coveted R-1 Grand Prix 2021. Some artists we’ve spoken to in this series say they feel uncomfortable being labeled “female” (female rapper, female singer-songwriter, etc.). How do you feel about being categorized as a female comedian?

Right now I feel lucky to be in this position. When you’re the only woman in a group of men, you stand out. But if that becomes less of a thing, maybe people will stop adding “female” to our profession.

Compared to when you started your career, there are many more female comedians today. What do you think is necessary for women to thrive in the (Japanese) entertainment industry?

I personally find it easy to work right now. But if a woman decides to become a mom, there will be a period when she has to take time off for physical reasons. It’d be nice if there were a system where we could record a bunch of stuff beforehand to be used while we’re gone and be paid for it properly.

You also created quite a buzz when you appeared on the audition show America’s Got Talent in 2019. You’re planning on expanding into the American entertainment industry by the end of this year. When did you start planning to do so?

I began thinking concretely about working the U.S. around ten years ago, so I told my management company and started preparing for it. What initially made me want to go to the U.S. was the movie Back to the Future, which I saw for the first time when I was in elementary school. Strangely enough, I thought, “I feel like I’ll be able to meet these people when I grow up.” I watched it again when I was in junior high and fell in love with Michael J. Fox all over again, and felt an urge to want to speak English and work in the U.S. movie industry someday.

But I had a dream of becoming a comedian so I chose that career first. After I actually started working as a comedian, I’ve been given opportunities to try so many different things. I got to star in the Netflix drama series The Queen of Villains, which will be released this year, and I also got to try my hand at directing a movie. I realized that doing skits wasn’t the only job for a comedian, and came to think that I didn’t have to give up my dream of working in the U.S.

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What do you want to do in the U.S.?

I want to become a Hollywood star. I want to start with stand-up comedy and branch out to do a bunch of stuff from there, just like I did in Japan. I want to do things that I think are funny and hope people in the U.S. think so, too, but to do that I need to get into the groove of the country’s background and culture, so I’ll start from there.

You really do take on challenges in your career. Now that you’ve realized your initial dream of becoming a comedian, what are the moments when you find your job the most interesting?

Everything is interesting. Needless to say, it makes me happy when the audience laughs! I also enjoy being able to express anything about myself. You know how there are things in life that you regret or make you angry? It can be hard when you can’t do anything about them, but since I’m a comedian, I can turn things like that into comedy skits and laugh them off. I can say what I want and be what I want to be.

So whatever happens, it all helps to enrich your art.

Exactly. A comedian that I respect who’s been in the business longer than me — his name is Toki of of the duo Fujisaki Market — once told me an epic anecdote about how he woke up one morning to discover he’d lost a ton of money from a bad cryptocurrency investment. But he said it was hilarious. Being able to interpret anything as funny like that is so human and really strong. So if something upsets you, I recommend trying to make it into a joke or lyric. Or mimicking it, even if you don’t show it to anyone. It’ll make you feel a bit better.

Thanks for the nice life hack. [Laughs] It seems like the ways of thinking in the Japanese comedy industry have changed over the past ten years or so. For example, poking fun at someone’s appearance used to happen all the time, but it feels like it’s less common now.

Around the time when I first became a comedian, teasing people’s looks was still fair game. I used to weigh 110 kg (about 240 lbs) in 2019. It wasn’t for the sake of being funny — I sort of just ended up like that because of my messed up lifestyle and laziness. One day it occurred to me that even though I’d been blessed with a healthy body, I wasn’t treating it right, so I told a trainer that I wanted to change. And that trainer said, “You’ve shown off your body in a swimsuit in the U.S. and have probably done everything you can with your current body shape, so become a new you and stay the course.”

I started training and followed a restrictive diet, and succeeded in losing 40 kg (about 88 lbs) in 2021. My body became lighter and healthier and I began thinking more positively. I even started receiving sports-related job offers that would never have happened before. I was body positive before… or rather, I felt that being overweight didn’t matter, but looking back now, I see that it wasn’t my best condition. I can say that I worked hard to achieve the best condition for myself that truly feels right for me.

Were you not bothered by other people’s opinions because you were satisfied with yourself?

My fellow comedians told me, “It’s good that you’re fit,” but there were people online who were like, “Have you given up being funny?” and “You’re ugly even if you’re thinner.” That really ticked me off, so I wrote some jokes to get revenge on those people and won the R-1 (Grand Prix) contest I entered that year.

That’s awesome how you won the R-1 Grand Prix by using your annoyance towards haters as motivation.

The voices of those who still make fun of people’s looks sound louder online, but the reaction of the audience in theaters is completely different. Ten years ago, people would laugh when I said stuff like, “I’m ugly,” but now when I make self-deprecating jokes like that, I can tell that the prevailing mood is like, “This isn’t something to laugh at.” Now I’ve stopped saying negative things about the way people look, including myself, not just because people don’t laugh at such jokes, but because it sucks as a human being to do so. My feelings are also changing. Ever since I’ve been making jokes based on hateful comments, people have started saying, “Even if you put Yuriyan down, she’ll just use it to win prize money in competitions.” [Laughs]

—This interview by Rio Hiral (SOW SWEET PUBLISHING) first appeared on Billboard Japan