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Lil Baby on Working With Gunna Again: ‘We Ain’t Got No Relationship’

Lil Baby and Gunna may never make music together again.

While sitting down with Charlamagne tha God and his Out of Context interview series, the media personality asked Baby about his relationship with Gunna and if they’ll ever make music again. However, the Atlanta rapper isn’t optimistic about giving fans a follow up to their critically acclaimed mixtape Drip Harder from 2018. “We ain’t got no relationship,” he said before Charlamagne asked about fans on the Internet claiming Lil Baby “can’t make hits without Gunna.”

“The internet will say anything,” he then answered. “You know how many hits I got? So, that don’t even make sense.” Charlamagne then followed up by asking, “I know Thug says what Wham! says goes, but Thug says, ‘Hey, I’mma get in the studio, I’m gonna make some music with Gunna, Baby I want you to participate.’ Would you?”

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“I don’t see that happening,” Baby replied before elaborating that he meant he doesn’t expect Young Thug to ever make that kind of request. “Nah, I’m just saying, like, ‘I want you to participate.’ I don’t know what nobody else will do. But as far as me, know what I’m saying?”

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Charlamagne then brought up his “350” record from 2023 where Baby rapped, “Ain’t never say nothin’ ’bout it, nigga, you know you a rat” on the song’s first verse, but he brushed the controversy surrounding that line off. “That’s just the Internet, what they gonna create,” he answered. “I talk about rats in every song I had since I started rappin’.” Adding, “They just be creating a narrative and I don’t even be talkin’ about a nigga. It’s whoever’s a rat.”

The drama surrounding the former duo dates back to December of 2023 when Lil Baby told his DJ to turn off “Drip Too Hard” during a performance, saying, “F—k the rats, turn this sh—t off.” Since then there’s been conflicting feelings coming out of Thug’s YSL camp such as Thug tweeting, “whateva wham say goes,” in June and his father coming to Gunna’s defense publicly on multiple occasions.

The interesting tidbit in all this is that Thug had to get permission from the judge to be able to record songs with Gunna as a condition of his release.

Lil Baby’s fourth solo album WHAM (Who Hard as Me) is due out Jan. 3, 2025.

From aespa to ATEEZ, What’s Your Favorite K-Pop Song of 2024? Vote!

K-pop tracks continues to dominate playlists and charts worldwide with 2024 being no exception. This year, top artists delivered an incredible array of songs that define the genre’s innovative spirit, emotional depth and increasing international appeal. As the year winds down, Billboard wants to know which track resonated with you the most.

2024 saw major musical milestones like aespa’s “Supernova” shining as as a cosmic anthem and the year’s defining song that showcased the girl group’s ambition and versatility. Meanwhile, IU returned to reclaim her K-pop crown with “Love Wins All,” a poignant ballad that earned her even more worldwide recognition when its music video co-starred BTS member V. Plus, ATEEZ further proved their mastery of sonic storytelling with “Ice on My Teeth,” a subtle yet powerful track celebrating their well-earned victories in the global music market.

As has been the trend, girl groups dominated the track rankings. Red Velvet’s “Cosmic” transported listeners into a disco-ready orbit of lush harmonies, ITZY offered introspective escapism with their haunting “Imaginary Friend,” NewJeans delivered on the feel-good nostalgia funk for “Supernatural,” and (G)I-DLE fired on all cylinders with the high-energy hip-hop and dubstep-infused thumper “Super Lady.” Plus, in a historic moment, G-Dragon reunited with fellow BIGBANG members Taeyang and Daesung for the nostalgic yet forward-looking “Home Sweet Home,” a track steeped in both history and bold ambition.

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While K-pop is generally known for its groups, 2024 also saw more members break out from the team. BTS’ V and Jung Kook shared special singles while fulfilling their mandatory military service, as JENNIE, ROSÉ, and LISA all kicked off exciting new solo eras before they return to BLACKPINK.

With such stellar singles released throughout 2024, we want to know which one had you hitting repeat the most and stayed atop your playlists. Vote for your favorite K-pop song of the year here and below!

Lil Baby Says Losing $8 Million in One Day Made Him Quit Gambling

Lil Baby loves gambling. Whether that be on betting on himself in his career, cards or rolling dice, the Atlanta rapper is always down to play the odds.

Baby hopped on Lil Yachty’s A Safe Place podcast where he admitted that losing a fortune in less than two days forced him to get his gambling habit under control.

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“$8 million,” he said when asked what’s the most he’s lost. “Like one day, probably like 40 hours straight, I lost like $8 million, $9 million. I made myself stop gambling.”

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Baby continued: “I had Mike Rubin write a letter to every casino and ban me from the casino. I just do s–t. I don’t gamble no more.”

Don’t expect to see Lil Baby in the casinos anymore, but he’s still making it rain in other ways. The 4PF rapper and Fanatics CEO Michael Rubin have become close friends over the years as they’ve aligned on REFORM Alliance ventures and business dealings such as Mitchell & Ness and Fanatics.

Rubin and Lil Baby have been the subject of plenty of memes and social media fodder with photos from his famed “white parties” on July 4. Elsewhere talking to Yachty, Baby revealed the memes actually bother him.

“I don’t play with n—-s, period on no funny, weird s–t. I’m dapping Kuzma up and Mike’s happy to see me he run up on me. I got 10 other pictures,” Baby said. “We play like that. They white so they don’t really understand how I understand. Even when the picture came out before it went viral I told Mike, ‘I can’t have pictures like that.’”

He continued: “When that picture came out, I literally made Mike Rubin go to the security camera in his house and go to the footage the whole time. I ain’t even gonna post that s–t… Certain s–t, all that type s–t like that really bother me. How I grew up, certain s–t can’t be on your name.”

The 30-year-old called Michael Rubin a “super great influence” on his life. “We have the best conversations ever,” Baby added. “He damn near fascinated with the way I live, and I’m fascinated with the way he lives so we live in the middle.”

Lil Baby is looking to kick off 2025 on a high note as he readies a pair of albums, the first of which is set to arrive on Jan. 3 with WHAM (Who Hard As Me).

Lizzo Says She Was ‘Blindsided’ by Harassment Lawsuit & That She ‘Did Nothing Wrong’

Lizzo is speaking out amid her ongoing lawsuit accusing her of harassment.

The “About Damn Time” singer joined Keke Palmer on the latter’s Baby, This Is Keke Palmer podcast on Thursday (Dec. 19), where she discussed the harassment lawsuit brought by three of her former dancers in August 2023.

The lawsuit, filed in Los Angeles by dancers Arianna Davis, Crystal Williams and Noelle Rodriguez, accuses Lizzo (real name Melissa Jefferson) and her Big Grrrl Big Touring Inc. of a wide range of legal wrongdoing and included dozens of pages of detailed allegations. Lizzo denied the claims in a response shared to Twitter, calling them “false allegations” and “sensationalized stories.”

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During her interview with Palmer, Lizzo reflected on the busy year that started out with her first arena tour. “I was literally living in my dream, and then the tour ended, and three ex-dancers just completely, like, blindsided me with a lawsuit,” she said. “I was very deeply hurt because these were three ex-dancers, so they weren’t on the tour. They didn’t, like, finish the tour out with us. But even regardless of that, these were people that I gave opportunities to.”

She added, “These were people that — I liked them and appreciated them as dancers, respected them as dancers. So I was like, what? But then I heard all the other things like sexual harassment, and I was like, they’re trying well, I don’t know what they’re trying to do, but these are the types of things that the media can turn into something that it’s not.”

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Lizzo said that she’s learning from the experience moving forward, but concluded by noting, “Let’s be clear, I did nothing wrong.”

The plaintiffs’ attorney Ron Zambrano responded to Lizzo’s comments in a statement to Billboard, writing, “There is an utter lack of awareness by Lizzo failing to see how these young women on her team who are just starting their careers would feel pressured to accept an invitation from their global celebrity boss who rarely hangs out with them. There is a power dynamic in the boss-employee context that Lizzo utterly fails to appreciate. We stand by the claims in the lawsuit and are prepared to prove everything in court with Lizzo on the stand under oath before a jury of her peers, not spouting nonsense and lies rationalizing a failure to take accountability on a podcast.”

Taylor Swift’s Eras Tour-Themed Birthday Party Was a ‘Giant Surprise,’ Friend Reveals

Taylor Swift‘s friends and family made her feel extra bejeweled at her recent birthday party, which apparently came as a “giant surprise” to the pop star, longtime friend Ashley Avignone revealed.

Sharing photos from the blowout on Instagram Thursday (Dec. 19), the stylist shared that the “Anti-Hero” singer “thought she was going to a small, quiet dinner” when her posse really had a full-on extravaganza inspired by Swift’s blockbuster Eras Tour planned. In the snaps, the 14-time Grammy winner poses with the HAIM sisters, dances on a light-up floor in an Evermore cloak and holds up a cocktail while smiling with Brittany Mahomes.

“It was actually a giant surprise party with her friends and family, props included,” Avignone added.

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Other pictures show Swift grinning with boyfriend Travis Kelce, who sported a suit and top hat and at one point appeared to share remarks while holding a microphone. In one picture, he places a black cap onto his superstar girlfriend’s head as she blushes — just as Swift did to one lucky fan every night on the Eras Tour during the Red set — which Avignone posted on her Story and wrote, “and the last 22 hat goes to…”

Brittany Mahomes — who is married to Kansas City Chiefs quarterback Patrick Mahomes, who was also in attendance — shared her own slew of pictures from the birthday bash. The posts come a few days after Swift’s actual birthday on Dec. 13, on which she turned 35 just five days after closing out her Eras trek in Vancouver, B.C..

The close of the historic tour — which grossed an unprecedented $2 billion+ at the end of its two-year run — is just one of many things Swift has to celebrate as she rings in another year around the sun. Her 11th studio album, The Tortured Poets Department, recently returned to the top of the Billboard 200 for a 16th and 17th week at No. 1, and the musician is up for six Grammys at the 2025 awards.

Watch Billie Eilish & Finneas Write a Hilarious ‘Hit Song’ With a Class of First Graders

Billie Eilish and Finneas may be a Grammy-winning musical duo, but can they bring those talents to the classroom?

Julian Shapiro-Barnum sets out to find out in a new episode of his Celebrity Substitute series released on Thursday (Dec. 19), where the siblings drop by a first grade class at Garvanza Elementary School in Los Angeles. On the lesson plan is to teach the kids songwriting basics, write a hit song and perform it for their teacher, Ms. Fowler.

“Am I dreaming right now?” one of the kids exclaims when Billie and Finneas enters the classroom, and the fun begins as they attempt to decide what they want to write a song about. The students floated a number of ideas including something “freaky,” ghosts and Kendrick Lamar, before ultimately landing on the topic of snow, and more specifically, polar bears.

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They choose to write about “heartbroken polar bear” and end up creating a hilarious song called “I’m Just a Polar Bear,” a mid-tempo pop hit about an insecure bear, reminiscent of Ryan Gosling’s Barbie hit, “I’m Just Ken.”

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The class then successfully performs the song for Ms. Fowler, belting the lyrics with Eilish: “I’m just a polar bear/ But nobody cares/ It’s just not fair/ But I’m just a polar bear/ But I made a friend/ With a snowman/ And it’s not the end/ And I’m on the mend

Watch Billie Eilish and Finneas’ full episode of Celebrity Substitute below.

The 10 Biggest R&B/Hip-Hop, African Music Stories of the Year: Kendrick Lamar, Beyoncé & the Women of Hip-Hop Reign Supreme

Well, 2024 is quickly drawing to a close. And what an eventful year it was in R&B/hip-hop and African music. 

No doubt still uppermost in the minds of many is the epic feud between Drake and Kendrick Lamar that exploded in March. Captivating the music industry and fans alike, the beef laid bare a rocky relationship dating back to 2013. However, it simultaneously injected a needed jolt of creative energy into a genre whose mainstream success had rendered it formulaic and uninspiring in the minds of fans and cultural pundits alike. With Lamar set to headline the global stage, which is the 2025 Super Bowl halftime show, hip-hop’s impactful presence can’t be denied.

Also in March, Beyoncé sparked a different debate with the release of the No. 1-debuting Cowboy Carter. Her full-length foray into country drew critical praise — and also its share of negative dismissals. But the album shined a deserving spotlight on Black country pioneers like Linda Martell (the first Black woman to play the Grand Ole Opry) and newcomers working to wedge their boots in the door, such as Shaboozey. The latter is up for a best new artist Grammy after a historic 19-week run at No. 1 on the Hot 100 with “A Bar Song (Tipsy),” tying Lil Nas X’s “Old Town Road” featuring Billy Ray Cyrus. Not to mention, Cowboy Carter scored 11 Grammy nominations for Queen Bey herself. 

On both the chart and touring fronts, the women of hip-hop — Nicki Minaj, Megan Thee Stallion, GloRilla and Doechii, among them — made major breakthroughs this year. As did female African music artists like Tyla and Tems. And in the R&B realm, current three-time Grammy nominee Chris Brown added several more career milestones to his account, including tying with Lil Wayne for the second-most No. 1 on the Mainstream R&B/Hip-Hop Airplay chart and first RIAA diamond certification for “No Guidance” featuring Drake. Meanwhile, Muni Long notched back-to-back No. 1s on the Adult R&B Airplay chart with “Make Me Forget” and “Ruined Me” from her Grammy-nominated album, Revenge

It’s also been a year marked by several high-profile legal cases involving hip-hop artists. Those include Young Thug’s recently settled YSL RICO trial, Drake’s surprise legal petition filed against Universal Music Group and Spotify, Sean “Diddy” Combs set to go on trial for sex trafficking and racketeering and, most recently, Lil Durk’s indictment — along with several members of his Only the Family crew — on a federal murder-for-hire charge for allegedly trying to kill rapper Quando Rondo. 

All the while, the music industry continued to shrink — kicking off the year with Universal Music Group’s restructuring into East Coast and West Coast operations and Warner Music Group’s reorganization of Atlantic Music Group. The ensuing layoffs included the departures of 300 Entertainment chairman/CEO Kevin Liles and Atlantic Records’ president of Black music Michael Kyser; layoffs at iHeartMedia and other radio chains plus SiriusXM and other companies further stoked talk about the industry’s growing lack of diversity and equity in the wake of George Floyd and #TheShowMustBePaused. 

And speaking of losses, R&B/hip-hop paid homage to the legacies of Quincy Jones, Frankie Beverly and other revered members of the Black music community who passed away this year. Now, before R&B/hip-hop and African music close the door on 2024, here’s a look at this year’s top 10 stories. 

Nogizaka46 Bows at No. 1 as back number’s Seasonal Favorite Returns to Top 10 on Japan Hot 100

Nogizaka46’s “Hodoukyo” tops the Billboard Japan Hot 100 chart released Dec. 18 tallying the week from Dec. 9 to 15.

The popular girl group’s 37th single dropped on Dec. 11 and launched with 609,776 CDs to hit No. 1 for sales, while also coming in at No. 11 for downloads and No. 6 for radio airplay.

Rosé & Bruno Mars’ “APT.” holds at No. 2. The pop-punk hit continues to rule streaming and video views with slight gains in both metrics, while radio is up to 114% compared to last week (moving 6-4) and karaoke to 125% (67-60). Rosé’s first solo album rosie, which includes this track, debuted at No. 3 on the Billboard 200 this week.

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LE SSERAFIM’s “CRAZY” follows at No. 3. The title track off the group’s fourth mini-album was released in August and debuted at No. 67 on the chart released Sept. 4 and shot to No. 8 the following week. The CD version sold 142,223 copies to power the single to No. 3 this week.

Mrs. GREEN APPLE’s “Bitter Vacances” drops to No. 5 after topping the tally last week. The track is down in downloads (64% week-over-week), streaming (82%), radio (42%), and video (66%).

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back number’s “Christmas Song” (released Nov. 18, 2015) climbs eight notches to hit No. 7 this week. The seasonal favorite by the three-man band has returned to the top 10 every year since 2021 near Christmas, but the only time it’s been in the top 10 outside of the week including Dec. 24th was in Jan. 2016. Looking at the number of streams for the track from Dec. 1 to 14 since 2021, using Luminate’s analysis tool CONNECT, streams have been increasing every year, indicating that this yearning love song has taken hold as a holiday season staple in Japan. Streams for the track during the Christmas period have also increased in other Asian countries, with South Korea at 103% compared to last year and Taiwan at 108%.

The Billboard Japan Hot 100 combines physical and digital sales, audio streams, radio airplay, video views and karaoke data.

See the full Billboard Japan Hot 100 chart, tallying the week from Dec. 9 to 15, here. For more on Japanese music and charts, visit Billboard Japan’s English X account.

Snoop Dogg Admits to Bumping Eazy-E’s Diss Track Targeting Him & Dr. Dre: ‘That S–t So Hard’

They say time heals all wounds. Once upon a time, Snoop Dogg wasn’t messing with Eazy-E’s “Real Muthaphuckkin G’s” diss track against him and Dr. Dre, but now it’s part of his weekly routine.

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Snoop hopped on The Bootleg Kev Podcast earlier this week, where he admitted that “Real Muthaphuckkin G’s” gets plenty of spins over at his Cadillacc Music radio station studio.

“We was busting them upside the head, but when they dropped that motherf–ker, we felt that one,” Snoop said. “Like, the other s–t, we didn’t — but that motherf–ker right there — Eazy was going in on a n—a.”

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He continued to hearing it today: “And that s–t be knocking and you hear me singing it. Motherf–k Dre, motherf–k Snoop, motherf–k Death Row.”

Alongside B.G. Knocc Out and Dresta, Eazy unleashed “Real Muthaphucckin G’s” in 1993, attacking Dre and Snoop for the repeated disses throughout The Chronic and mainly the explosive “F–k Wit Dre Day.”

Snoop admitted “that s–t is so hard,” but he was initially in denial of the record’s status. “F–k them n—-s,” he said of his initial mentality when hearing it.

Unfortunately, Eazy-E would end up dying less than two years later in March 1995 due to HIV/AIDS, one month following his diagnosis.

As for Snoop’s 2024, it’s a busy close-out to the year for the Death Row legend, who reunited with Dr. Dre for their first full-length project since 1993’s Doggystyle, as Missionary arrived Dec. 13. The joint album features a star-studded cast of 50 Cent, Eminem, Sting, Jelly Roll and more.

Listen to the full interview below.

From Rema to Ayra Starr, Mavin Global’s Rima Tahini Ighodaro is a ‘First Responder’ for the Nigerian Label’s Stars

African music is pop music. The long-awaited introduction of the best African music performance category at the 2024 Grammys, when Burna Boy became the first African artist to perform during the awards ceremony, is proof of its undeniable cultural dominance. And U.S. superstars like Chris Brown, Travis Scott and Beyoncé are reaching out to African artists like Lojay, Tyla and Tems, respectively, for hit collaborations. 

However, Western recognition only scratches the surface of what’s coming together on the continent. Music consumption in Sub-Saharan Africa increased by 114% in the last year, according to Spotify’s annual Wrapped data report. Burna Boy, Wizkid and Davido’s top cities on Spotify are all in their native Nigeria, solidifying Africa’s foundation to launch homegrown music to the rest of the world. And no other label in Africa has been as successful in doing so as Nigeria’s Mavin Global. 

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Founded in 2012 by legendary Nigerian producer and executive Don Jazzy, Mavin Global has been instrumental in making Afrobeats one of Nigeria’s greatest exports. With Tiwa Savage and Wande Coal as the label’s first artists, Mavin is still regarded as an incubator and launchpad for an entirely new generation of Afropop stars. Its current roster is larger than ever with 12 artists: There’s Johnny Drille with his alternative-folk sound, Ladipoe who leans into rap, and Lifesize Teddy, whose Afro-fusion blend speaks to Gen Z. 

And of course, there’s Rema and Ayra Starr, two artists signed as teens in 2019 who’ve become the label’s marquee stars and commanded the world’s attention. Rema’s 2022 single “Calm Down” from his debut album Rave & Roses is one of the most commercially successful Afrobeats songs of all time, reaching No. 3 on the Billboard Hot 100, with the help of a Selena Gomez-assisted remix, and became the first track by an African artist to hit one billion streams on Spotify. And Starr’s 2022 single “Rush” earned the Afropop singer her first Grammy nomination in the best African music performance category.

Both artists also released their seminal sophomore albums this year, Rema with his daring HEIS and Starr with her coming-of-age The Year I Turned 21. Rema’s gothic tribute to his hometown of Benin City was created in response to the backlash from his sold-out, headlining show at London’s O2 Arena last November. He rode a giant bat – a nod to Benin City’s most popular animal – and wore a replica of Queen Idia’s famous mask in reference to historical artifacts, known as the Benin Bronzes, that were looted by British troops in 1897 and are currently being held at the British Museum. Meanwhile, Starr’s sophomore album calls upon an international assembly of artists – from Nigerian street pop stars Seyi Vibez and Asake to Brazilian pop superstar Anitta to American R&B singer-songwriters Coco Jones and Giveon – for support as she examines her transition into womanhood and navigates love, loss and life.

But there’s been one person behind the development of both artists: Rima Tahini Ighodaro, senior vp of A&R and creatives at Mavin. Guiding artists through what she refers to as “world-building,” the Lebanese-Sierra Leonean executive leads the 10-person A&R team that works with the label’s roster to both realize and reimagine their creative vision for their music – setting up studio sessions and liaising with the label’s other departments to maximize the artists’ full potential.

“With Rema, I went on maternity leave and he came to my house to visit me after I had my baby and was like, ‘Here’s my album.’ I didn’t even know when he had recorded it!” she tells Billboard

Rema and Rima Tahini Ighodaro

Rema and Rima Tahini Ighodaro

Courtesy of Rima Tahini Ighodaro

While critics have described HEIS as having a dark energy compared to the lighter, Afropop sound of his earlier material like his breakthrough 2019 single “Dumebi,” Tahini Ighodaro argues “[he’s] more like experimenting with the old and what has always been true to Afrobeats to birth a new sound. For an artist like Rema, who knows exactly what he wants and desires to explore his potential fully, and continuously pushes the boundaries, he always needs a trusted soundboard.” 

His experimentation paid off, and HEIS earned Rema his first Grammy nomination for best global music album at the upcoming 2025 awards show. “Last year was one of his biggest years in his career and you know we missed that Grammy moment… but there’s a saying in my culture: ‘delay is not denial,’” says Tahini Ighodaro, in reference to “Calm Down” missing the eligibility period for the 2024 Grammys. “HEIS is a project that was personal to him, he led a lot of the creativity in the music and stood by it even as it got backlash. It was a culture shock in a lot of ways, but I’m happy that he was recognized for the whole

as opposed to just a popular single.” 

Rema’s boundary-pushing approach also rings true for Starr, who has evolved sonically as well as conceptually. Her Afropop, Afrobeats and Nigerian folk sensibilities in earlier projects have molded the sound of a well-rounded global pop star. “Making 21 was so different from [Starr’s debut album] 19 and Dangerous because she’s grown so much as a person [and] as an artist,” Tahini Ighodaro says. “She really knows how she wants to tell her story and wants to be at the forefront of everything, making certain decisions where she might have previously, due to age and inexperience, leant into A&R guidance, when it came to working with producers and other artists and crafting her sonic direction.” 

Ayra Starr and Rima Tahini Ighodaro

Ayra Starr and Rima Tahini Ighodaro

Rima Tahini Ighodaro

On HEIS and The Year I Turned 21, Tahini Ighodaro adopted an even more hands-on approach, “giving feedback on the music, helping the artists communicate their creative vision to the teams involved and ensuring that their vision was properly executed,” she says, while simultaneously taking care of other tasks like “clearances, feature management and commissioning the right creative teams to work on artwork, music videos, photoshoots.” In the prolonged chaos of putting together an album, Tahini Ighodaro also served as a grounding force for both artists. “Sometimes the artists forget what they initially committed to or they deviate or maybe get in their heads. I was always on standby to reel them back in,” Tahini Ighodaro explains. “Creatives need a first responder.”

Six years since she started working at Mavin, Tahini Ighodaro has found that the job involves more than just developing the musical direction of an artist’s career. It’s also about empowering an artist to create their own trajectory, and she doesn’t take that responsibility lightly. “This is essentially a people business – and if you don’t have empathy, a high tolerance for working with different types of people and emotionally investing into their vision, then it just won’t work. Whatever music is made is a byproduct of how they’ve been made to feel,” she says. 

Tahini Ighodaro uses this same empathy-led approach when developing artists who go through Mavin Academy, which develops newly signed artists for two years through vocal training, live performance practice, branding, creative direction and media training at Mavin’s headquarters in Lagos, before the label officially introduces them to the world upon their “graduation.” This process of grooming and preparation, dating back to Motown’s legendary artist development department in the mid-1960s, had been a mainstay of the pop music machine prior to the current era of overnight, viral success that often thrusts young artists into the spotlight. “The Academy is centered on the intentionality of building an artist [and] their craft. Artists come and go – we call it ‘blow’ in Nigeria, when they come up off one hit or a couple of bangers,” she explains. The Academy is more than a one-stop shop for making an African superstar; it serves as a reminder of Mavin’s legacy of building a foundation at home, which is a recurring theme in Tahini Ighodaro’s life and ascent in the African music scene. “It’s about shaping well rounded artists that have something to hold on to, even after their relationship with Mavin ends,” she says. 

A deep sense of pride for the continent is something she has worn on her sleeve since she was designing and selling traditional clothes at diasporic gatherings and events at Brandeis University in Waltham, Mass., where she studied business and economics. “I always knew I wanted to work in Africa,” she says. “I didn’t think America needed me, because Africa is where I would feel a sense of purpose.” After graduating in 2016, she landed her first job as a senior associate at Kupanda Capital, a venture capital firm focused on incubating, capitalizing and scaling pan-African companies. “I was so excited because it aligned with how I wanted to come back to the continent.” Tahini Ighodaro says.

When she joined Kupanda, the firm was looking into investing in media and entertainment companies in Africa at a pivotal time when the music was exploding into the U.S. mainstream – think Davido’s “Fall,” which gained traction on U.S. radio and reached No. 13 on Billboard’s R&B/Hip-Hop Airplay chart, or Wizkid’s feature on Drake’s “One Dance,” which spent 10 weeks at No. 1 on the Hot 100 and became the first song to reach one billion streams on Spotify. She moved to Lagos in 2017 to work on Kupanda Holdings’ multi-million-dollar investment in Mavin Global (Kupanda Holdings is a joint venture between Kupanda Capital and TPG Growth). 

As a result of that deal, Tahini Ighodaro built relationships with Mavin CEO Don Jazzy and COO and president Tega Oghenejobo and its artists. While she was initially brought on to work on the due diligence of the deal between Kupanda and Mavin, she later grew interested in working on the creative side of the label and having a more direct impact on the artists’ careers. When the director of A&R role became available later that year, Don Jazzy and Oghenejobo thought she would be the perfect fit, in large part due to her empathy and ability to deal with so many different characters. “Don Jazzy and Tega could see how excited I was working on this side of the business. I always thought that this role was exclusively about music, but they explained that it’s more about having a high tolerance for working with others, as well as a good eye,” she explains.

Tahini Ighodaro’s senior role at Mavin is a positive signifier of increasing representation of women in African music, which she says is much better than it was when she first started but argues there’s still more work to be done. While pointing to powerful women – like Bose Ogulu, Burna Boy’s momager, and Wizkid’s manager Jada Pollock – as some of the few visible female executives, she admits navigating a male-dominated field “felt lonely at the time, not having a counterpart in the same industry who you could look at as a mentor or to be able to carve your career path.” When she started working at Mavin, her colleague at Kupanda Capital, Jordan Slick, also joined the label as its director of operations (she later became Mavin’s advisory and board observer). Tahini Ighodaro says they were the first women to work there, and six years later, there are three other women in senior roles at the company. “Women are in probably more than half of the executive roles at Mavin – operations, finance, legal and business affairs,” she says.

Tahini Ighodaro is also optimistic about the increased opportunity for meaningful investment into Africa’s musical legacy. In February, Universal Music Group bought a majority stake in Mavin Global, aiming to “accelerate Mavin’s strategic advancement” by focusing on two initiatives: nurturing talent through Mavin Academy and developing the next generation of African music executives through its executive leadership program. In addition to the pan-African aspirations, Tahini Ighadoro has her eyes on world domination beyond the continent. 

“The attention from the major markets is so exciting – looking at places like India, where ‘Calm Down’ was one of the biggest tracks last year, is positive,” she reflects. “We want to continue to break barriers and build on that. But the true North Star is building on our local industry [and] channeling the global momentum into solid foundations that will pour into Africa’s creative economy.”