Kendrick Lamar: Man of the Hour
Having performed as a special guest during Dr. Dre’s 2022 Super Bowl extravaganza, Lamar leveled way up in September. That’s when the NFL announced that he’d headline the 2025 Apple Music Super Bowl LIX Halftime Show — just the second rapper to do so. The news sparked disappointment for New Orleans native Lil Wayne and among his peers and fans. But Lamar had already weathered another high-profile debate with Drake in the spring after Lamar’s guest verse on Future and Metro Boomin’s Hot 100 No. 1 “Like That.” The ensuing back and forth culminated with Lamar’s viral anthem in May, “Not Like Us.” The mega-hit reigned for two nonconsecutive weeks atop the Hot 100 and shattered the record for longest tenure at No. 1 on the Hot Rap Songs chart: 21 weeks. Then came Lamar’s surprise album GNX in late November, which became his his fifth Billboard 200 chart-topper, bowing with 319,000 equivalent album units and scoring the year’s biggest streaming week for any R&B/hip-hop album.
Coming next year: Lamar and SZA will team up for the 19-stadium Grand National Tour. More important, however, is that the Pulitzer Prize winner’s culture-shaping hit “Not Like Us”— nominated for five Grammys, including record and song of the year — not only reinforced Lamar’s innate lyrical prowess and rhythmic flow, it also put others on notice to continue stepping up their own game because, as Lamar noted in September, “Rap music is still the most impactful genre to date. And I’ll be there to remind the world why.”


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