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“Maps” by the Yeah Yeah Yeahs holds on to No. 1, but three other artists break into the top 10. Keep watching to see who! Tetris Kelly:Last week’s leader holds on, while three new tracks break into the top 10. “Maps” by the Yeah Yeah Yeahs remains at No. 1 for a third week on […]
Presented by Rimas Publishing
Billboard’s senior charts and data analyst (Billboard Español & Latin) Pamela Bustios moderates a conversation about how publishers play a vital role in fostering cross-cultural collaborations, particularly within Latin America. Here’s a conversation with A&R producers Bastian and David Wild and artists and composers Corina Smith and Valentina on how publishers help bridge the culture and facilitate cross-border hits at Billboard’s Latin Music Week 2024.
Bruno Mars has released countless hits. We’re counting down his top 10 hits from the Billboard Hot 100 chart! Tetris Kelly:Today, we’re celebrating one of the most iconic artists of the last decade, Bruno Mars! He’s remained a staple in the Hot 100 top 10, with his first release since 2022, his collab with Lady […]
Alfredo Alonso, the director of Bizzaro Live, the producer of the Viña Del Mar festival, discusses how the Chilean festival became a must-stop for all major Latin acts and how to score an invitation to perform at Billboard’s Latin Music Week 2024.
Alfredo Alonso conversa cómo Viña Del Mar, el festival chileno, se convirtió en meta obligatoria para los artistas latinos, y cómo se logra ser invitado
In 2024, the average merchandise campaign consists of 50 pieces of artwork that can easily be adapted for use on varied tour and direct-to-consumer items, says Matt Young, president of Bravado, Universal Music Group’s merch and brand management company. But for Olivia Rodrigo’s GUTS campaign, he says, “I think we’ve done at least 375 unique pieces of art.”Rodrigo’s singular vision for her first arena tour extended to the products sold at its kiosks. As the album rollout and tour details came together last year, the pop star coordinated with management, Bravado and label partners to ensure that each piece of merch “felt cohesive to the greater GUTS world,” says Michelle An, Interscope Geffen A&M president/head of creative strategy.
The number of items kept ballooning as Rodrigo leaned into the creative process, with a literally hands-on approach to identifying opportunities — from concocting mood boards to helping create color palettes to touching fabrics to ensure T-shirt quality. “This was Olivia saying, ‘I think this could be more. How do we do it?’ ” Young recalls.
Some highlights of Rodrigo’s GUTS merch line include unique jewelry (silver crescent moon rings and star necklaces, a nod to the tour’s set design), a butterfly design on tote bags and pool floats, an elastic bandage tin to store “vampire”-ready Band-Aids and, ahead of Netflix’s Oct. 29 release of her tour film, a set of five GUTS popcorn boxes, perfect for a premiere-night group hang. Along with the souvenirs that are now widely available at Rodrigo’s online shop, Young also points out that her various retail partners, ranging from global fashion chains to suburban Targets, also featured their own exclusive items: “The Zara in Europe has to have something different than the Hot Topic in the U.S.”
And just as Rodrigo ended each show sporting a tank top with a cheeky message customized for each city, every GUTS tour stop with multiple shows offered customized merch, including city-specific T-shirts and unique concert artwork designed in conjunction with local female artists. Rodrigo and Bravado approached the posters (shown below) as the ultimate collectible item — and once word got out about them early in the live run, fans started arriving to shows hours early to hit the merch booth.
“Is it logistically challenging? Sometimes, yes,” Young admits. “But it’s offset by the passion. You’re helping build a relationship with a fan in a way that they can’t really get anywhere else.”
This story appears in the Oct. 26, 2024, issue of Billboard.
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CEO of Rancho Humilde, Jimmy Humilde moderates a discussion about the new music business deals happening the industry with the head of music at Zumba, Atella, the managing director of artist and label strategy of GM Latin Virgin group, Cris Falcão and the VP of A&R Sony Music U.S. Latin, Txema Rosique tell us what works at Billboard’s Latin Music Week 2024.
Presented by Billboard Argentina.
Florencia Mauro, the editorial content director of Billboard Argentina, moderates a conversation between Argentianian artists Kenia Os and La Joaqui on how friendship and camaraderie between them became the driving force of their international success at Billboard’s Latin Music Week 2024.
Florencia Mauro moderada un conversación entre artistas argentinas Kenia Os y La Joaqui sobre la unión, camaradería y constante colaboración entre artistas argentinos y la constante colaboración entre ellos se convirtió en un aporte fundamental para el éxito y la globalización.
Pierre Hachar, a managing partner from the Hachar Law Group, moderates a discussion about how much a hit song is worth — and who gets songwriter credit and why — with multiple songwriters, producers and artists, Keityn, Eden Muñoz and Sergio George, at Billboard Latin Music Week 2024.
Pierre Hachar moderada un discusión sobre analizamos el valor de una canción y quiénes reciben o deben recibir crédito en su composición con los compositoras, productoras y artistas Keityn, Eden Muñoz and Sergio George en Billboard’s Latin Music Week 2024.
The WNBA season has closed out, and we’re recapping some of the most memorable moments with the WNBA’s biggest stars. From Caitlin Clark and Taylor Swift to Angel Reese and Latto, keep watching to see more of the hottest music moments! Narrator: The WNBA has had a slam dunk of a year, and we’re recapping […]