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Kendrick Lamar makes history as the first musician in a Gatorade commercial, Shaboozey stars in the NBA’s playoff commercial, and celebrities are sharing their playoff predictions. Keep watching for the latest updates of musicians in sports!
What did you think of Kendrick Lamar’s Gatorade commercial? Let us know in the comments below!
Tetris Kelly:
Kendrick Lamar becomes the first musician to star in a Gatorade commercial, Shaboozey makes a cameo in the NBA Playoffs kick-off commercial, and the playoffs have started with all your favorite artists showing up and supporting their teams. Here’s your Billboard News sports roundup. Kendrick Lamar continues to top the charts and make history. The ‘GNX’ rapper becomes the first musician to appear in a Gatorade commercial. Set to his song “Peekaboo,” Kendrick stars in the commercial alongside NBA and WNBA superstars like Jayson Tatum, Luka Dončić, Caitlin Clark and A’ja Wilson, as well as former Colorado quarterback and NFL prospect Shedeur Sanders. And Kendrick is not the only one starring in sports commercials. Country star Shaboozey also made a cameo in the NBA Playoffs commercial. Set to the tune of Aerosmith’s “Don’t Want to Miss a Thing,” the ad features some of the NBA’s biggest stars of the season, such as Jayson Tatum, Nikola Jokić, Donovan Mitchell, Shai Gilgeous-Alexander and Karl-Anthony Towns. Speaking of the NBA Playoffs, the stars are showing out for their favorite teams. A bevvy of celebs showed up to support the Knicks for Game 2 against the Detroit Pistons on Tuesday. Unfortunately, the Knicks were not able to win Game 2 after winning Game 1 on Saturday. On the west side, celebs also showed out to support the Lakers in their second game against the Timberwolves. This time, the Lakers were able to win Game 2 and even out the series.
Keep watching for more!
Vybz Kartel has returned to the U.S. for the first time after 20 years in prison to perform two sold-out shows in Brooklyn, N.Y. We go behind the scenes with the King of Dancehall to see how he feels about being back on tour, his show essentials and more!
Did you see Vybz Kartel live? Let us know in the comments below!
Vybz Kartel:
Hi, my name is blank. Wagwan. My name is Vybz Kartel, and I’m here in Brooklyn with Billboard. Where are you?
Interviewer:
All right, World Boss, how does it feel to be back in New York?
It feels blessed, you know, because, remember, it’s been 20 years, so for me to be here now, it’s just a feeling of jubilation. It’s a triumphant feeling.
Team Member:
This is for you. Congratulations, two sold-out shows, where you need to be love, where the people are.
I’m here with my family, not just my family, family. I’m here with CJ, the promoter, she’s family as well. TJ, Scatter, the whole crew. It feels amazing, and I feel blessed.
What do you remember about the last time you performed in New York?
Sir, I do not remember anything. But in my defense, it’s been 20 years. But if you’re talking about, like, being in the streets mingling with the people from Bronx to Brooklyn to Queens, Flatbush, I’m in White Plains, so it’s giving nostalgia.
What are your dressing room essentials?
My dressing room essentials are beautiful women, expensive clothes and God around us.
What does your preshow routine look like?
Drinking with beautiful women, expensive clothes and God around us.
What song are you most excited to perform?
Oh, “Brooklyn Anthem.” Come on, this is BK.
Keep watching for more!
According to reports, the senior producer for the long-running CBS investigative news program 60 Minutes resigned on Tuesday(April 22), citing a loss of journalistic independence. “Over the past months, it has … become clear that I would not be allowed to run the show as I have always run it,” Bill Owens wrote in a memo sent out to staff, adding, “To make independent decisions based on what was right for ‘60 Minutes,’ right for the audience.
“So, having defended this show — and what we stand for — from every angle, over time with everything I could, I am stepping aside so the show can move forward,” Owens concluded. His departure sent shockwaves through the news industry, as he was only the third person to ever hold that position in the show’s history. He maintained that he was not apologizing for the work done on the Harris interview in the memo, nor would he recommend a retraction.
Observers quickly noted that the 57-year-old’s reference to losing journalistic control was tied to the show being sued initially for $10 billion recently by President Donald Trump, who took umbrage over the program’s October 2024 interview with Kamala Harris. Trump alleged that the interview was heavily edited to make him look bad. He recently upped the suit’s claims for damages to $20 billion.
Another aspect of Owens’ resignation is that it comes at a tense time for CBS’ parent company, Paramount. Shari Redstone, the president, has been currying favor with Trump in order to get approval for the sale of her media conglomerate to Skydance Entertainment. Skydance Entertainment is run by David Ellison, the son of tech magnate Larry Ellison. Paramount reportedly has been in settlement talks with Trump since January. CNN’s Jake Tapper called the network out on Tuesday evening, addressing Redstone directly as he highlighted the severity of Owens’ resignation. “And that is the context of Shari Redstone’s likely bending of the knee. Hope the money’s worth it, Shari,” he said.
Luis R Conriquez has recently faced public backlash for not performing his narcocorridos at his concert due to a ban by Texcoco, and we’re taking a deeper dive into the genre’s controversial history. Keep watching to learn more about the debate on the genre.
Do you think narcocorridos should be banned? Let us know in the comments below.
Narrator:
Eight years after being banned from performing in the U.S. due to accusations by the U.S. Department of the Treasury’s Office of Foreign Assets Control for money laundering in 2017, Julión Álvarez — “The Box Office King” — took to SoFi Stadium for a sold-out night of Mexican music, including corridos, a genre that’s currently the subject of a whole lot of controversy, with stars like Natanael Cano and now Luis R Conriquez, who was recently prohibited from performing “narcocorridos” during a set in Mexico.
“They said that if I sang a corrido, they would cut off the sound,” Conriquez told Billboard Latin’s Leila Cobo. The fans booed and threw things on stage, but Luis had his support from the music community backing him up, like Peso Pluma and Alejandro Fernández, who’s not even in the genre, reaching out, saying, “Keep your head up, man, hang in there.” Conriquez was just following the rules and regulations established by Texcoco, a Mexican municipality that, since April 9, prohibited “expressions that glorify violence” following the implementation of a law targeting mass events.
But corridos are nothing new. The style dates back to the Mexican revolution in the early 20th century. Today, in 2025, narcocorridos, which specifically talk about the exploits of drug dealers, are getting pushback. And when Billboard asked the president of Mexico if narcocorridos should be banned on a national level, she had this to say…
Keep watching for more.
The minute news broke about an upcoming remake of 1992’s The Bodyguard, the first question became: Who could possibly replace late pop superstar Whitney Houston and leading man Kevin Costner as the duo at the center of the romantic thriller?
On the new Billboard Pop Shop Podcast, Katie & Keith are discussing some of the clear front-runners for the gig — including stars with a history in music and movies like Ariana Grande, Zendaya, Lady Gaga and Beyoncé (she even has a Cowboy Carter song called “Bodyguard”!) — as well as some less obvious suggestions for the sure-to-be coveted roles. Listen to our full conversation below:
Also on the show, we’ve got chart news on how rapper Ken Carson gets his first No. 1 album on the Billboard 200 with his latest effort, with his best week ever by units earned but the lowest for any No. 1 album in nearly three years. Plus, as Kendrick Lamar and SZA’s co-headlining Grand National Tour kicked off over the weekend in Minneapolis, their collab track “Luther” reigns at No. 1 on the Billboard Hot 100 for an eighth week, while Teddy Swims sets a new longevity record for the Hot 100 top 10.
And we’re also revisiting the Charli XCX and Green Day Coachella headliner news, after some new developments in weekend 2 of the Indio, California, festival.
The Billboard Pop Shop Podcast is your one-stop shop for all things pop on Billboard‘s weekly charts. You can always count on a lively discussion about the latest pop news, fun chart stats and stories, new music, and guest interviews with music stars and folks from the world of pop. Casual pop fans and chart junkies can hear Billboard‘s executive digital director, West Coast, Katie Atkinson and Billboard’s managing director, charts and data operations, Keith Caulfield every week on the podcast, which can be streamed on Billboard.com or downloaded in Apple Podcasts or your favorite podcast provider. (Click here to listen to the previous edition of the show on Billboard.com.)
