Management
Trending on Billboard Grammy-winning country duo Dan + Shay have signed with The Core Entertainment’s co-founders/CEOs Simon Tikhman and Kevin “Chief” Zaruk for artist management. “We’ve always admired The Core’s ‘music-first’ mentality, and from our first conversations with Simon, Chief, and the entire team, we knew that it was the perfect home for us,” said […]
Trending on Billboard
Entertainment management company Milk & Honey Music + Sports has acquired U.K.-based firm Bigfoot Music Management, Milk & Honey tells Billboard.
Under the terms of the deal, Bigfoot is being absorbed by Milk & Honey, meaning the firm will exist entirely under the Milk & Honey banner. As a result, Bigfoot’s current staff will now be part of the Milk & Honey team, and its entire client roster, which includes pioneering electronic producers Adam Beyer and Joris Voorn, will become Milk & Honey management clients. Beyer’s longtime manager, Jeremy Ford, will be senior vp of electronic for Milk & Honey globally and be based in the company’s London offices.
Related
The move further expands the dance/electronic footprint at Milk & Honey, as the company hired longtime music manager Andrew Goldstone as head of electronic music this past March. Goldstone brought manager Taren Smith into the company, along with clients including the dance/electronic artists Kream and Sullivan King.
“As diverse as the Milk & Honey brand is in mainstream music genres, we are equally invested in underground music,” Milk & Honey founder and CEO Lucas Keller tells Billboard. “The company looks after unique talent across all facets of the music business, and this deal with Bigfoot to join Milk & Honey represents a further investment into techno and electronic music which is a top priority for the company. We are very excited to have Jeremy and his team in our UK office and joining the global M&H outfit.”
Over the years, Ford and his team have helped guide and grow international dance brands, including Beyer’s Drumcode label and Voorne’s Netherlands-based house and techno label, Spectrum. Other artists on the Bigfoot roster who will now be represented by Milk & Honey include Juliet Fox, Sarah Story, Sam Wolfe, Simon Patterson and Will Atkinson.
“Over the past three decades, Jeremy Ford and Bigfoot Management have built one of the most respected operations in electronic music,” adds Milk & Honey head of artist management & sports Dave Frank. “From Adam Beyer and Joris Voorn to the iconic Drumcode brand that encompasses record label, events, fashion and globally syndicated radio, their team has played a big role in shaping modern techno and house. We’re thrilled to welcome the Bigfoot team into the Milk & Honey family as we combine our networks, relationships and resources in representing and growing world-class talent who are and will be the global stars that drive our scene into the future.”
“Since its inception, Bigfoot has always championed talented artists who possess authenticity and ambition as well as brands, labels and events that also share a purposeful, global vision,” says Ford. “We’ve always strived to embrace, nurture and develop visionary leaders within the scene. Joining Milk & Honey represents an incredible opportunity for us to expand our reach and strengthen our ability to serve artists in a wider capacity. We share the same values, drive, work ethic and belief in building long-term careers so with this partnership and the fusion of two such talented teams we look forward to an exciting future that will no doubt shine a brighter spotlight on those we represent.”
Trending on Billboard Clipse has taken another step forward in the duo’s post-comeback resurgence: signing to CAA. The deal comes after the revered rap duo, composed of Pusha T and Malice, ended its 15-year hiatus with the critically acclaimed album, Let God Sort Em Out. Released in July and executive-produced by Pharrell Williams, the album […]
Trending on Billboard
Bryan Andrews’ vitriol is going viral. The up-and-coming country artist’s song, “The Older I Get,” contains lyrics in its verses that take on big pharma, corporate greed and un-Christ-like Christians. But it’s the bridge that has drawn the most attention, as he makes references to the Jeffrey Epstein files (“Raise your right hand / plead the Fifth / Tryna cover up names on a list / lie and say that it doesn’t exist”), ICE (“Heaven help you if you’ve got brown skin”) and the Israeli/Palestinian conflict (“Watch ‘em starve on Gaza Strip”).
“The Older I Get” originally came out in June. But in mid-October, a tirade Andrews delivered on social media propelled the song into virality: this week, it debuts at No. 3 on Billboard’s Country Digital Song Sales and No. 8 on the overall Digital Song Sales chart while Andrews debuts at No. 16 on the Emerging Artists chart.
Related
His outburst, which he titled “Crash Out,” features a camo-wearing Andrews seated in his truck, ranting about ICE agents “carting them off in the back of U-Hauls…and the worst part is I have to watch some of you cheering it on like you’re watching a f-cking football game,” saving his ire for people who call themselves Christians who applaud these actions. “I started writing songs about this sh-t because I’m not oblivious to the platform I have,” the Carrollton, Missouri native continues, adding he knows it’s risky for his career to be so outspoken, especially in the often conservative country community, but he feels he has no choice but show “what side of history he’s on.” The reel has garnered more than 7.5 million views on Instagram alone, and proved an effective — if unintended — marketing tactic for the song. And that success earns Andrews’ manager, 10 and 8 Management owner Nicholas Mishko, the title of Billboard’s Executive of the Week.
Here, Mishko, who began managing Andrews almost two years ago after one of the former pipe welder’s songs popped up in his TikTok feed, discusses the song’s success, and gives some context to Andrews’ rise and his signing with Disruptor/Sony five months ago. “Bryan has been creating music for about five years,” Mishko says. “TikTok proved to be a pivotal moment in his career, allowing his music to reach a national audience, open new doors and pursue music full time.” A number of high-profile music executives liked Andrews’ post, which Mishko says, “has opened doors for conversations and opportunities that weren’t possible before.”
The song originally came out in June, but exploded around two weeks ago after Andrews’ “Crash Out” social media post. How were you building the song the past four months until then?
We were building the song through TikTok and Instagram, steadily gaining momentum with each viral moment. We also shared the track with key influencers early on, which helped generate press and expand its reach.
How has it helped spread the word given the celebrities like Mark Ruffalo have liked and commented on Andrews’ post? How are you tying that back to the music?
The attention from high-profile celebrities has helped bring Bryan’s music to audiences who might not have discovered it otherwise. Each repost, share, like or comment generates conversation and drives new listeners to the song and his other work.
Related
It’s not until two-thirds through “The Older I Get” that Andrews gets overtly political with the bridge that alludes to the Epstein list, “brown skin” and Gaza. Was there any thought to making a version without those references?
The song was largely complete before Bryan wrote that bridge. He added those verses after seeing current events unfold. Those experiences inspired him to address issues and bring awareness.
Andrews posted that people were upset by “Crash Out,” “especially in the country music space.” Was it mainly country music fans or did you hear from people in the country music industry?
The backlash mostly came from fans who felt the song challenged their expectations of country music. We also heard from a few people within the industry, though it was never overwhelming. Overall, the reaction showed that the song was sparking conversation and engaging people with the issues Bryan wanted to highlight.
Andrews signed with Disruptor/Sony in April and you led with “Blue,” which was a much more traditional, though biting, country song about a broken heart, as opposed to something political. Why?
The song highlights Bryan’s songwriting and storytelling, making it a strong introduction for a wider audience. Disruptor’s team, especially Adam Alpert and Julie Leff, has been fantastic to work with, emphasizing from day one that their artists should feel in control of their art. They were fully on board with this first release.
What are your radio plans for “The Older I Get?”
Right now, our focus is on building strong momentum online, letting Bryan’s songs gain traction with fans and influencers. From there, we’ll evaluate whether and how to approach radio, using the buzz as a foundation for any future push.
Related
On YouTube, so many of the comments are from people who say they hate country music, but they love this song. How are you capitalizing on those new fans?
One of the top comments we’ve seen across platforms is, “I don’t listen to country, but I do now because of you.” We are engaging those new fans by highlighting the song across social platforms and encouraging them to explore more of Bryan’s music. By sharing behind-the-scenes content, stories about the songs and interactive posts, we’re turning casual listeners into loyal fans. It’s exciting to see new fans coming into country music and discovering a side of the genre they haven’t experienced before.
Does he follow “The Older I Get” with another political song or something more traditional?
Bryan has been country his entire life. I have been to his hometown and seen the small-town, blue-collar farming community he grew up in. He is living that life, and with this next song, he is showing listeners that he truly is a country artist and that his authenticity is undeniable.
Are you waiting for the White House to take notice and comment, as they have on Zach Bryan’s song, “Bad News?”
I’m always curious to see who is commenting and what they’re saying, and it’s clear the song has sparked meaningful conversation across a wide audience.
Trending on Billboard
Melbourne, Australia — Paul Dainty is embarking on a new voyage in artist management.
The legendary Australian concert promoter joins forces with his son, Sam Dainty, on Voyager Management Group, which launches proper with its first signing, Charly Oakley.
Voyager was initially created with Brian Walsh, the late publicist and executive director of television at pay-TV platform Foxtel, and is completely separate to TEG Dainty, which Paul Dainty continues to lead.
The new venture serves to oversee several agencies, including IMC and Mark Gogoll Artists, and Monument Management, explains Sam Dainty, a film and TV professional who came on to board in 2022 to help operate the business and was mentored largely by Walsh, who passed in 2023.
Related
“Charly is the first artist Paul has managed and the first artist signed to us,” Sam Dainty tells Billboard. “We had hoped to do this further down the line but when we discovered Charly we were just so impressed and wanted to get moving.”
Paul Dainty knows something about talent. The U.K.-born impresario has forged an impressive career in his adopted homeland, producing tours and concerts with the world’s leading rock and pop artists, and selling more than 50 million tickets along the way.
The Melbourne-based executive established the Dainty Group/Dainty Corporation in the early 1970s, and got on a roll early on with the Bee Gees, Diana Ross, Cat Stevens and the Jackson Five. Dainty produced the Rolling Stones’ tour of 1973, a visit that would set up the success that followed.
It was Dainty who produced ABBA’s 1977 tour of Australia, a visit that remains the stuff of legend. Through the friendships made on that trip, ABBA’s Benny Andersson and Björn Ulvaeus entrusted Dainty to tour Mamma Mia! 25 years later.
Dainty has also produced tours for the likes of Paul McCartney, U2, Guns N’ Roses, Eminem, David Bowie, George Michael, Prince, Katy Perry, and Britney Spears, and expanded the business into international markets.
He continues to serve as president and CEO of TEG Dainty, which, since 2016, has been a part of the TEG Group. The following year, he was appointed a Member of the Order of Australia (AM), and in 2023, he was appointed Officer of the Order of Australia (AO) for his “distinguished service to the community”. Upcoming TEG Dainty shows include national treks by Ricky Martin, Oprah, and Richard Marx.
A 22-year-old pop singer and songwriter, Oakley celebrates their new deal with the release of a debut single “Against The Odds” through AWAL. Oakley will support the release with a launch show next Thursday, Oct. 30 at Night Cat in Fitzroy, Melbourne.
Oakley is a special artist with the world at their feet, Sam Dainty reckons.
“We believe that Australian talent is extremely under-represented on a global stage, we have ambition for Charly in the future to be a huge name and figure in the music world,” Dainty says. “We have been able to give Charly the platform to receive feedback, help and guidance from not only us but huge names in the music industry and they have confirmed out belief in the artist and now it is time for the world to begin to hear the music.”
Pop-rock artist Role Model has signed with Good World Management’s Brandon Creed and Dani Russin, Billboard can confirm.
Role Model joins a stacked roster of superstars at the firm, including Charli xcx, Troye Sivan, Ariana Grande and Demi Lovato.
In April, Role Model parted ways with his manager, Best Friends’ Danny Rukasin, who helped the artist become a breakout star. The singer-songwriter recently scored his first Hot 100 hit with “Sally, When the Wine Runs Out.” The song is off the deluxe edition of Role Model’s 2024 album, Kansas Anymore, which arrived in February.
Role Model signed to Interscope in 2018 and released his debut album, the more alternative-sounding Rx, in 2022. But last year’s Kansas Anymore — which featured a softer, more Americana-inspired sound — changed the course of his career and helped solidify him as one to watch.
Since the release of Kansas Anymore, Role Model has opened on tour for Gracie Abrams and, more recently, celebrated two sold-out shows in Los Angeles; at one of those shows, he welcomed Reneé Rapp on stage as a surprise guest during “Sally.” Attendees at the L.A. concerts included Laufey, The Kid Laroi, Shaboozey, Shaboozey and Jason Sudeikis.
In May, it was announced that Role Model will make his acting debut in the upcoming Lena Dunham-directed Netflix film, Good Sex, starring Mark Ruffalo and Natalie Portman. He will be credited under his born name of Tucker Pillsbury.
Trending on Billboard
Creed founded Good World in August 2023. At the top of 2025, he was named Billboard‘s Manager of the Year along with his tight-knit team. In the interview, he said of signing new talent: “We are extremely discerning,” before adding, “We have room, don’t get me wrong, for the right thing.”
In 2015, Dana Biondi was looking for the future.
The frat-rap and weed-rap crazes in the early 2010s catapulted artists like Wiz Khalifa and Curren$y to fame, but by the middle of the decade, Biondi — who had promoted shows at New Haven, Conn., club Toad’s Place and had some rap management experience — sensed a different energy on hip-hop’s horizon. “I had really seen a lot of the fans sit at shows and just kind of bob their head,” he recalls. “I knew that the industry was pushing toward a new movement.”
Biondi found that future in $uicideboy$. At the dawn of what would come to be known as the SoundCloud rap era, the New Orleans hip-hop duo, consisting of cousins $crim and Ruby da Cherry, had quickly attracted a passionate cult following with their strikingly personal lyrics, rock-influenced sonics and attitude, and, particularly, their riotous live shows. “The first show that I went to to see them was at the Roxy [in Los Angeles] — and it was chaos like I had never seen before,” says Biondi, now 36. “Between the mosh pits and the fandom and the overall show just being… chaotically beautiful, in a way. I [knew] that they were really special.”
He started managing the Boy$ shortly after — along with longtime friend Kyle Leunissen, who introduced him to the duo — while also serving as music manager for G59 Records, the cousins’ own label. Distributed by The Orchard, G59 now boasts a battalion of similarly minded artists like Shakewell, Germ and Night Lovell who have since cultivated their own fan bases. But the empire all revolves around $uicideboy$, who have not only hit the top 10 of the Billboard 200 with each of their four official studio albums but also become a popular arena act with their annual Grey Day Tour (which in 2024 grossed $50.7 million, according to Billboard Boxscore) and a dominant brand in artist merchandise. (Biondi cites merch sales of over $30 million in 2024 alone.)
Trending on Billboard
Biondi initially endeared himself to $uicideboy$ and proved his capabilities by helping organize their early merch operations. But his versatility is what made him indispensable; now a G*59 label partner, he finds himself “jumping from a marketing call to a merchandising call to a call directly with the artist, to a call with the artist’s family, to a call with a major label, to a call with a lawyer,” wearing many different hats for both artist and label. (In a more literal hat-wearing sense, during his Zoom call with Billboard, Biondi reps the brand with a GREY59 skull-and-crossbones cap that complements a G59 RECS hoodie.)
And as Biondi has helped the duo build its empire, they’ve mostly avoided traditional pathways to mainstream success: The pair, which has no real conventional hits and only reached the Billboard Hot 100 for the first time in 2024 (with “Us vs. Them,” which peaked at No. 96), has minimal radio promotion and does few media appearances. But Biondi is proud of what he has achieved with the Boy$ — who’ve already surpassed 1 billion on-demand U.S. streams in 2025 alone, according to Luminate — largely outside of the broader industry machine, and he believes it will only get easier for artists like them to blaze their own trails.
“If you’re a phenomenal artist and you’re very creative and you wrap the right team around you, the world’s yours,” he says. “I think that the future is indie.”
Dana Biondi photographed May 20, 2025 in New York.
Matthew Salacuse
When you saw $uicideboy$ the first time, could you see parallels between them and any other artists?
At the time, the fandom is what caught me. I saw how the crowd was chanting “G59.” I saw how mesmerized these fans were. There was only, what, 300 or 400 at the show? Maybe even less than that. But they were so engaged — and I just recognized early on the brand [strength]. And to me, that’s the most important thing: creating a brand and creating the stickiness of a brand with fans. That’s what will keep you around forever.
As far as comparing them [to other artists], I saw a combination of a hard-rock audience that was wearing black — and that was like skaters and more alternative — but then, obviously, they’re rappers, so I was able to hear the hip-hop influence of Three 6 Mafia and Bone [Thugs-N-Harmony]. It was kind of the perfect mesh of both genres, and that was really appealing to me because I had grown up listening to a lot of Bone Thugs and a lot of different alternative music.
They’re obviously much bigger now. When was the first moment that you went, “OK, this isn’t just something that can happen — this is something that is currently happening”?
When we started working full-on together, one of the first things I did was I brought them overseas and had them play proper club rooms. That was kind of a defining point — I was in the middle of Europe and the fandom was insane. I was like, “Man, this is going to work on a very big level, both here and domestically.”
A large part of our early success was doing a proper tour with proper routing overseas, in Australia and in Europe, and kind of showing the U.S. fans that this was a cultural movement and it was worldwide… and they were pulling the same amount, if not more, of people overseas than they were pulling in the U.S. The U.S. had to play a little bit of catch-up.
It’s pretty unconventional for mainstream acts to do an annual outing like the Grey Day Tour, as opposed to touring in conjunction with an album or a promotional cycle. What made you confident that this was the best touring strategy?
Growing up, I had always loved the concept of Warped Tour and how they went to so many different cities and brought so many different people around. It really created a yearly concert that each fan, no matter what, just signed up for. They were like, “We trust the Warped team to give us a great bill.”
The year that we started Grey Day [2019] — the year before was the last year of Warped. I saw a void in the marketplace, and that’s where Grey Day came from. Our lane was emerging, and it was very similar to that hard-rock, Warped lane — but it was obviously much more focused on hip-hop.
So I said, “Let’s just create our own yearly [tour], and let’s always look at some new artists that are up-and-coming — some friends that we just like to work with and like to tour with — and continue to keep it fresh and new and give the fans what they want.”
Dana Biondi photographed May 20, 2025 in New York.
Matthew Salacuse
Earlier this year, Billboard reported that you guys were shopping the catalog. Why did you think now’s the time for that, and has anything come of it yet?
It’s something that we are doing, and we just felt like it was a good time to try and gauge interests, really, and see where the market was for it. The guys have put out a lot of great music, and we plan on putting out a lot more albums and a lot of other great music. We look at the new music, starting this year, as the next phase of $uicideboy$. We’re just interested in the reach of the old music and looking for a partner to possibly consider for that.
But nothing firm there yet?
We have something firm, but it’s not done yet. So I can’t really speak on that.
Are there specific goals that they or you and the team have for the next few years?
We’ve hit so many different home runs in terms of touring and ticket sales and merchandise sales and streaming numbers. It would be nice to finally get some notoriety on the awards side of things, just because we feel like we are one of the biggest artists in music and our numbers and all of our credits show it.
And then, other than that, just continuing to make the Grey Day Tour bigger and continuing to get more eyes and views on the music. There’s still so many times where somebody will ask me what I do and I’ll tell them, and they’ll say, “Oh, I’ve never heard of those guys.” Which means that there’s more fans for us to attract. It’s always something that I enjoy hearing and shows that we still have some more work to do.
Would $uicideboy$ play the Grammys?
(Laughs.) I think so. They would definitely do it their own way because that’s how we do it. But I think they would. I think they would rock the house, and I think the rest of the world would view that performance as something really different and something that they might enjoy themselves. A lot of people would discover the $uicideboy$ on a stage like that.
Dana Biondi photographed May 20, 2025 in New York.
Matthew Salacuse
As $uicideboy$ become $uicidemen, have you had a conversation with them about what the next 10 or 20 years look like? So much of what they’ve done so far is centered on youth culture and around their fans discovering them at a formative time in their lives. And I’m sure that’ll continue. But as the guys enter their 30s and 40s, have you talked about how to keep the brand vital?
We like to focus on about a year or two at a time. It just helps us stay more on the pulse. I mean, nobody knows how or where music is sonically going – and they don’t focus too much on the overall sound of everything. But I think our focus is always about a year or two out, and we kind of plan our moves accordingly. Like I said, they’re going to be around forever. What that looks like in five to 10 years? I don’t know.
Time will tell. We’ve worked at a really fast pace to this point between doing 50-, 60-, 70-plus shows a year and traveling the world and putting out two to three albums a year. Their pace has been phenomenal. At a certain point, it’s got to let up. But for now, we have a lot of great releases and a lot of really good plans in the future for the next couple of years.
What advice would you give young artists or labels that are just starting to catch their footing?
Picking the right people around you and formulating a team is the most important thing for me. Having everything from an agent to a lawyer to a marketing guy… It’s not just a one-man show — it’s a whole team, and everybody has responsibilities on that team to move the ball downfield. I would also say concentrating on your fans and continuing to develop your brand.
There has been a lot of discourse about the lack of developed hip-hop superstars in the past five years — but it seems like when people have those conversations, they’re mostly talking about the top-level crossover hit-makers of the last 30 years. Do you think cult stars like $uicideboy$ are the future of hip-hop stardom? Is the future of hip-hop independent?
I think so. Fans are now just focused on what they want to listen to. We did so many years of going on a playlist, like a RapCaviar, and finding out about songs. And now I think word of mouth is back and hearing about songs — whether it’s through quick videos like Instagram or TikTok or friends that are listening and hearing about new sounds — I think it’s back to the streets, even though the streets are in a different form these days.
Digital streets.
Yeah, the digital streets — and I think that’s the key to the future. People will take notice over time. It might not happen immediately — or it might happen immediately — but people will take notice. It’s all about developing that brand and creating something that has stickiness and has power.
This story appears in the June 7, 2025, issue of Billboard.
The Morgan Wallen juggernaut soared even higher this week as his new album, I’m the Problem, only proved problematic for its chart competitors.
The Big Loud/Mercury set debuted at No. 1 on the Billboard 200 with 493,000 equivalent album units, according to Luminate, making it the biggest week for any release this year. Additionally, Wallen broke his own record with 37 songs on The Hot 100, taking up more than a third of the chart with his titles alone and claiming the Nos. 1, 2 and 3 spots, the first for a country artist.
The album, which has already logged three No. 1s on the Country Airplay chart, also debuts at No. 1 on Top Country Albums, knocking Wallen’s 2023 set, One Thing at a Time, out of the top spot and his 2021 album, Dangerous: The Double Album, down from No. 2 to No. 3.
Internationally, Wallen scores his first No. 1 on the U.K. Albums chart, besting One Thing at a Time, which debuted at No. 40. And all that activity helps earn Kolby Vetter, Wallen’s day-to-day manager at Sticks Management, the title of Billboard’s Executive of the Week.
Trending on Billboard
Here, Vetter — who previously worked at Wallen’s booking agency, the Neal Agency, as well as Red Light Management and CAA — details the album’s rollout and how Wallen is leading the way domestically and internationally. “For the country genre as a whole, there has always been this myth that country music has a cap globally,” he says. “That glass ceiling is being shattered, and I think Morgan is leading the charge on that.”
I’m The Problem debuted at No. 1 on the Billboard 200 and Top Country Albums. What decisions did you make leading up to the release that you felt would increase its chances for a No. 1 debut?
You can do all the planning and strategizing in the world, but at the end of the day it comes down to the music and how it resonates with people. I think everyone knew from the get-go the songs that Morgan was putting on this record were going to be strong and relatable. He spent a lot of time writing and crafting every detail of this project, and I think it shows.
The album is a joint project between Big Loud and Mercury. What was the division of duties between the labels?
There were a lot of different perspectives from a whole lot of smart people in a room together. Some of the best ideas for this album rollout came from the time spent sitting in a conference room together, bouncing ideas off of each other, each of us being unafraid to dream big. This whole project was a total team effort. Working with Seth England and his team at Big Loud was great; they’ve been with Morgan from the very beginning, which is a huge asset. Then you bring in guys like [Mercury’s] Tyler Arnold and Alex Coslov, who are responsible for building the careers of so many artists outside of the country format, and it becomes obvious why they are so successful.
I’m the Problem also debuted at No. 1 on the U.K. Albums chart, marking Wallen’s first No. 1 on that chart and a huge leap after One Thing at a Time debuted at No. 40 there. How did playing London’s Hyde Park last summer play into the plan for the U.K. and what other steps did you take to land such a high debut?
[Hyde Park] was a massive moment that really cemented Morgan’s status as a superstar in the U.K. and beyond. It was also a time for us as his team to sit there and think, “What’s possible here?” It’s really a testament to [Wallen’s manager and booking agent] Austin Neal and the strategy he has put in place from a touring perspective. The sky is the limit. And just for the country genre as a whole, there has always been this myth that country music has a cap globally. That glass ceiling is being shattered, and I think Morgan is leading the charge on that.
The album also debuted at No. 1 in New Zealand, Australia, Norway, Scotland and Canada. How will you continue to support the album and build his international career? When will his next global tour be?
We have an insanely talented international team with the folks at Big Loud/UMG and our internal team at Sticks Management. They are always combing through data and finding areas where growth is happening and where the next pop off could be. We’re able to draw from that data to formulate unique ways to break the market. Interesting enough, Morgan is seeing real growth in China. The tour is being worked on currently, but plans are coming together for an international run in 2026.
Wallen played an intimate show at London’s Roundhouse on Wednesday (May 28). How is that furthering his U.K. base or was that show mainly for the U.K. industry?
The idea for this show started way back in January. Last album cycle Morgan played a free show in Nashville at Bridgestone Arena, and it was a massive success. I don’t think I have ever seen a longer line. This time we thought it would be cool to go play a stripped-back set in an intimate setting where fans could get up close and personal. Morgan hasn’t played a room of this size in years, so I think it’s a cool moment for him as well to go back to where he started, and to be in a room where he can see the face of every fan.
Wallen is the first country artist to claim the Nos. 1, 2 and 3 spots on the Hot 100 with his duet with Tate McRae, “What I Want,” at No. 1. He told Billboard that he found out about Tate from his sister. What were the next steps after that with her camp to have the duet happen?
That one was all Morgan. They have known each other for a couple years and have been discussing a collab when the right song presented itself. As Morgan has said, “What I Want” wasn’t written as a duet but rose to the forefront and felt like the perfect match for them. Vocally it’s powerful, and they complement each other very well. We’re really excited to see what this song will do.
Was there any discussion that 37 tracks may be too many, or given that One Thing at A Time had 36 tracks and was still at the top of the charts, has the belief always been bigger is better?
I think we all knew this album would have a good number just by what we were hearing coming out of the writing rooms. So many great songs. They went into the studio and cut 50 tracks and worked back from there. If there is one thing I’ve learned about Morgan since working together, it’s that he is extremely tuned in. If there was any song that he didn’t feel totally great about or it didn’t feel like the right time for the song, it didn’t make the cut. Morgan has earned the right to that creative freedom. He had a lot of things to say on this album, and I think the 37 songs he chose to include reflect that.
Hundreds of country artists, from superstars to new aspirants, will spend June 5-8 saying thanks to their fan base and working to build new audiences when an expected 90,000 daily visitors attend CMA Fest in Nashville.
But for most of those artists, there’ll be one or more people at their side who are likewise invested in making the most of the annual event. Managers benefit when their artists expand their fan bases and increase consumption, driving up ticket prices and boosting merchandise sales.
Thus, those managers are focused on maxing out the connection their acts make with consumers during CMA Fest, but they have other interests during the festival, too: evaluating the market, networking with industry contacts and checking out other artists they might want to sign.
Trending on Billboard
“I can go around town and see 20 things in a day instead of having to take 20 days to see 20 things,” says Play It Again Music GM Cade Price, who manages Dylan Marlowe, Faith Hopkins and Slater Nalley. “It’s not like we’re trying to go sign anything and everything, but it’s CMA Fest. I think we do ourselves a disfavor if we don’t go out there and see. You just never know who you’re going to stumble onto.”
Fans have a good idea of the artists they may see. Nightly concerts at Nissan Stadium are one of the primary attractions for CMA Fest, an annual event since 1972 that has generated a summer network TV special for more than 20 years. Keith Urban, Cody Johnson, Rascal Flatts, Jason Aldean, Scotty McCreery, Luke Bryan and Blake Shelton are among the nearly 30 artists slated for the stadium main stage this year.
But while the football field garners the most attention, some of the most important work of CMA Fest occurs during the day at nine smaller festival stages, plus a bundle of unofficial adjunct performance spots. Those platforms help new and developing artists, in particular, showcase their talents to consumers in their target audience who may not otherwise be fully aware of them. This year’s participants on those building stages include Bryce Leatherwood, Charlie Worsham, Cooper Alan, Crowe Boys, Hudson Westbrook, Madeline Edwards and Tyler Braden.
It’s a massive opportunity for fans to experience artists they don’t know well and, in turn, a prime chance for artist managers to get a big-picture assessment of country’s most avid fans.
“It’s always kind of fun to observe the people that come in and get a good idea of what the country fan base looks like at that point in time,” says Champ Management founder Matt Musacchio, who counts Vincent Mason, Jessie James Decker, Dawson Anderson, Abbie Callahan and Sons of Habit as clients. “You see how the fan base differs from artist to artist and stage to stage, depending on who’s playing.”
Unlike their artists, most managers are able to blend in with the crowd, and it provides them a great opportunity to move across the Downtown Nashville footprint. Much of their day is spent shepherding their acts through their schedules, and they’re bound to encounter other executives and musicians they already know backstage. But most have some breakaway moments when they can check out other performances and new amenities, where they’re likely to run across industry contacts.
“For me personally, it was massive,” says Los Angeles-based Type A Management founder Alex Lunt, who attended his first CMA Fest in 2024 with Dasha. “It was an amazing opportunity to really just tap in with the entire country community because you have everybody. You even have all the coastal label execs there. They’re all going to come to CMA Fest.”
The scouting gives a better sense of the opportunities, too. That’s particularly valuable as their artists return year after year and their goals change. Lunt’s first experience a year ago, when Dasha’s single “Austin” was breaking out, was an overload.
“Last year, we were just kind of like a fire hose to the mouth and saying yes to everything,” he notes.
Dasha played two songs on the spotlight stage at the stadium, the first time she had performed for an audience of 50,000. But she also packed some of the smaller adjunct events in Nashville bars. For this year, they focused more on branding, creating a line-dance experience at the Whiskey Bent Saloon.
“She’ll have her Coyote Ugly moment, perform on the bar and do a couple numbers,” Lunt notes. “We just wanted to give her her statement, and we’re calling it ‘Dashville’ because her whole tour is basically called ‘Welcome to Dashville.’”
For managers with years of CMA Fest history, every iteration brings new perspective on the format and their clients.
“It’s fun to see the artist’s career grow incrementally with what they’re doing at CMA Fest every year,” Musacchio says. “It’s always, I think, a good gauge of how the last year has been and where things are going, and kind of where the artist sits in the grand scheme of things.”
It’s also a great motivator for manager and artist. The large turnout from the country audience invariably reminds participants how many consumers are willing to invest in the genre. But it also offers a physical reminder of how many artists are competing for those listeners. Hopefully, both the manager and the artist find motivation in that part of the experience.
“It makes you think about how much new music is being released each week,” Price says. “That’s allowing us to see that and gets our minds going: ‘What do we need to be doing to stand out in the crowd?’”
GTS (Global Talent Services), Universal Music’s Latin talent management and services company, has fully acquired respected music management company RLM (Rosa Lagarrigue Management).
As a result of the acquisition, RLM founder, veteran artist manager and promoter Rosa Lagarrigue, will join GTS as executive vice president global, reporting to Narcís Rebollo, president and CEO of GTS. Likewise, RLM’s team will also be integrated into the company.
Founded in 1980 by Lagarrigue as one of the first management companies owned by a woman, RLM has had a role in developing the careers of artists like Miguel Bosé, Alejandro Sanz and Mecano, among other Spanish icons. The company’s current roster includes Raphael and Rozalén among many others.
Trending on Billboard
Joining GTS is meant to maximize and improve the services provided to RLM’s artists in addition to bringing Lagarrigue and her team’s expertise to GTS.
Founded in 2011, GTS has grown to have presence in Spain, Portugal, the U.S., Mexico, Colombia, Argentina, Chile and Brazil and its roster includes Aitana, David Bisbal, Ela Tauber, Lola Indigo, Pablo Alborán and Vivir Quintana among many others.
“With her extensive experience, knowledge, and track record, Rosa is a key and respected figure in the management world, and this addition to our organization is a further investment in our position as a leading Talent Management and Services Company in Latin Music today,” said Rebollo in a statement. “I am convinced that the integration of our teams will provide each of our artists the best service and strategic support to achieve their goals across all markets.”
Added Lagarrigue: “I have always believed that every artist needs unique and personalized support; one that combines listening, intuition, strategy, and honest work. I’m excited to share this project with Narcís, undoubtedly one of the most brilliant executives in the industry, and with his team. What we started at RLM not only continues, but it is amplified and strengthened alongside them.”
State Champ Radio
