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LMWSmirnoffICE2024

For the last few months, Majo Aguilar has been busy working on new music, a tour and partnerships like her team-up with Smirnoff ICE — and it’s only going to get busier in the coming months.

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“A new song will be released every month, and by April, the complete album will be out,” the singer told Billboard of her next studio album, Mariachi Tumbado. A cover of Belanova’s 2003 single “Aún Así Te Vas” dropped in late September and serves as the collection’s lead single, but it just so happens to be a Mariachi Tumbado version. “It’s mariachi music interpreted in the traditional way, but with the addition of laying down instruments. It’s experimental, and I’m really happy with it because it took months of work to make it sound authentic and heartfelt. I’m excited to share something that I love creating so much.”

In addition to the monthly appetizers of music, Aguilar is currently on the road and up for two nominations at the 2024 Latin Grammys, a recognition that she called “a tremendous source of pride.” Among her nominations include Best Ranchero/Mariachi Album for Mariachi y Tequila (Deluxe) and Best Regional Mexican Song for “Canción Para Olvidarte.”

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“It’s the community of artists, composers, arrangers, and engineers who are supporting your project and taking notice of it. Honestly, sometimes I don’t even think about it. For me, the nomination itself is already the ultimate award,” she explained. “Plus, I’m nominated alongside great artists like Mariachi Sol de México, mi tío Pepe [Aguilar] and Alejandro Fernández. So, if I win, it’ll be absolutely crazy. But definitely, for me — and I mean this from the bottom of my heart — having the nomination is a tremendous award, isn’t it?”

Just a few weeks back, she also delivered a show-stopping performance as part of the 35-year celebration of Billboard Latin Music Week in Miami. The Billboard En Vivo concert event was sponsored by Smirnoff ICE and arrived on the heels of her partnership with the brand. The team-up also saw her shine a spotlight on her culture in an accompanying “Cultura a Tu Manera” video series.

“For me, it was a very important and special collaboration because I think culture gives us roots. Culture gives us a sense of belonging. Latinos in the world always yearn for our culture and we like to feel connected to it,” Aguilar explained of the three-part video series. “We want to feel that there are many people around us who also connect with our culture. Food, music and style are key pieces of a culture that show who we are and where we come from. So, I felt that this was a very intimate campaign, and I really enjoyed doing it.”

Click here for more on Aguilar’s participation, including her appearance on The Legacies panel, during Billboard Latin Music Week!

Smirnoff ICE helped the Miami takeover celebrate 35 years of Latin music. Narrator: Superstar acts, live music and panel conversations, had Billboard Latin Music Week buzzing, and we have all the highlights. Billboard Latin Music Week celebrated its 35th anniversary and had Miami on its feet. For this year’s festivities, fans got up close and […]

Billboard Latin Music Week had Miami on its feet as it celebrated a 35-year anniversary and Smirnoff ICE helped out with festivities.  For the week-long takeover in the 305, attendees of the annual affair took to The Fillmore in South Beach for daytime programming, including conversations like the The Legacies panel. The discussion, which was […]

Ahead of her performance at Billboard Latin Music Week, Majo Aguilar spoke about her Mexican heritage in a new video series called “Cultura a Tu Manera.” Watch the singer reflect on her song “Tómbola” ahead of her upcoming performance – with a splash of Smirnoff ICE. Also, RSVP is open for Aguilar’s performance as part […]

Ahead of her performance at Billboard Latin Music Week, Majo Aguilar spoke about her Mexican heritage in a new video series, “Cultura a Tu Manera.” Check out how the singer incorporates history and culture into her unique stage style — with a splash of Smirnoff ICE. Also, RSVP is open for Aguilar’s performance as part […]

Ahead of her performance at Billboard Latin Music Week, Majo Aguilar spoke about her Mexican heritage in the new video series “Cultura A Tu Manera.” Check out how the singer makes her favorite dish – with a splash of Smirnoff ICE. Also, RSVP is open for Aguilar’s performance as part of Billboard Latin Music Week […]

Latin music, the term assigned to music performed predominantly in Spanish, is the fastest growing “genre” of music both in the U.S. and worldwide, with Latin acts –- from Bad Bunny to Karol G to Annita and Shakira — dominating both charts and headlines. But it wasn’t always like that: From its initial heyday in the 1950s, when Latin dances like mambo and cha-cha-cha were all the craze, Latin music’s popularity has ebbed and flowed. But for the last 35 years, at least, there has been two constants: the Billboard Latin charts and Billboard Latin Music Week.

What is now the single most important, and biggest, gathering of Latin artists and industry executives in the world, has been the one, steady foundation of Latin music in this country and for the world. Every single artist of note has spoken or performed at Latin Music Week through the years: Gloria Estefan, Ricky Martin, Selena, Jenni Rivera, Marc Anthony, Chayanne, Bad Bunny, Karol G, Daddy Yankee, Shakira, Romeo Santos, Don Omar, Camilo, Bizarrap, Carin León, Grupo Firme, Peso Pluma, Luis Fonsi, Christina Aguilera, Wisin, J Quiles, Gloria Trevi… The list goes on and on.

This year’s Latin Music Week, taking place October 14-18 at the Fillmore Miami Beach, will feature superstar speakers J Balvin, Young Miko, Gloria Estefan, Alejandro Sanz, Peso Pluma, JOP (Fuerza Regida), Eden Muñoz, Bad Gyal, Mon Laferte,Thalia and Maria Becerra among many others. But Billboard’s history of stellar appearances is 35 years deep. Here are some outstanding moments in the Billboard’s Latin Music Week 35-year history.

Visit Billboard Latin Music Week to register to this year’s event.

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