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Majo Aguilar Details ‘Experimental’ New Album: ‘I’m Really Happy With It’

For the last few months, Majo Aguilar has been busy working on new music, a tour and partnerships like her team-up with Smirnoff ICE — and it’s only going to get busier in the coming months.

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“A new song will be released every month, and by April, the complete album will be out,” the singer told Billboard of her next studio album, Mariachi Tumbado. A cover of Belanova’s 2003 single “Aún Así Te Vas” dropped in late September and serves as the collection’s lead single, but it just so happens to be a Mariachi Tumbado version. “It’s mariachi music interpreted in the traditional way, but with the addition of laying down instruments. It’s experimental, and I’m really happy with it because it took months of work to make it sound authentic and heartfelt. I’m excited to share something that I love creating so much.”

In addition to the monthly appetizers of music, Aguilar is currently on the road and up for two nominations at the 2024 Latin Grammys, a recognition that she called “a tremendous source of pride.” Among her nominations include Best Ranchero/Mariachi Album for Mariachi y Tequila (Deluxe) and Best Regional Mexican Song for “Canción Para Olvidarte.”

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“It’s the community of artists, composers, arrangers, and engineers who are supporting your project and taking notice of it. Honestly, sometimes I don’t even think about it. For me, the nomination itself is already the ultimate award,” she explained. “Plus, I’m nominated alongside great artists like Mariachi Sol de México, mi tío Pepe [Aguilar] and Alejandro Fernández. So, if I win, it’ll be absolutely crazy. But definitely, for me — and I mean this from the bottom of my heart — having the nomination is a tremendous award, isn’t it?”

Just a few weeks back, she also delivered a show-stopping performance as part of the 35-year celebration of Billboard Latin Music Week in Miami. The Billboard En Vivo concert event was sponsored by Smirnoff ICE and arrived on the heels of her partnership with the brand. The team-up also saw her shine a spotlight on her culture in an accompanying “Cultura a Tu Manera” video series.

“For me, it was a very important and special collaboration because I think culture gives us roots. Culture gives us a sense of belonging. Latinos in the world always yearn for our culture and we like to feel connected to it,” Aguilar explained of the three-part video series. “We want to feel that there are many people around us who also connect with our culture. Food, music and style are key pieces of a culture that show who we are and where we come from. So, I felt that this was a very intimate campaign, and I really enjoyed doing it.”

Click here for more on Aguilar’s participation, including her appearance on The Legacies panel, during Billboard Latin Music Week!

Billboard Latin Music Week: Relive the Superstars, Giveaways & More | Billboard News

Smirnoff ICE helped the Miami takeover celebrate 35 years of Latin music.

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Superstar acts, live music and panel conversations, had Billboard Latin Music Week buzzing, and we have all the highlights. Billboard Latin Music Week celebrated its 35th anniversary and had Miami on its feet. For this year’s festivities, fans got up close and personal to superstar acts with giveaways and ice cold drinks provided by Smirnoff ICE outside of panel conversations, Latin music’s hottest acts like Majo Aguilar took to Wynwood Marketplace for intimate performances as part of Billboard En Vivo. And shared some special words with the crowd. Beyond the music, attendees were met with the photo op, a jam booth, ice sculpture and plenty of ice cold drinks provided by Smirnoff ICE. For more on Billboard, Latin Music Week, head over to billboard.com.

Billboard Latin Music Week: Superstars, Giveaways & More

Billboard Latin Music Week had Miami on its feet as it celebrated a 35-year anniversary and Smirnoff ICE helped out with festivities. 

For the week-long takeover in the 305, attendees of the annual affair took to The Fillmore in South Beach for daytime programming, including conversations like the The Legacies panel. The discussion, which was moderated by Luana Pagani, founder of new Latin entertainment company, Fairwinds, featured Camila Fernández, Chiquis, Lupita Infante and Majo Aguilar. The panel was sponsored by Smirnoff ICE and saw fans get their hands on an exclusive Smirnoff bedazzled water tumbler during a giveaway right before the conversation.

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Elsewhere in the week, attendees took to Wynwood Marketplace for star-studded performances as part of the Billboard En Vivo concert series, where acts like Aguilar brought plenty of tunes to the crowd. With a mariachi band behind her, the singer worked the stage during her 20-minute set and celebrated the moment with a cheers with the audience and a can of Smirnoff ICE in tow. Beyond the musical entertainment, the jam-packed crowd was treated to plenty of photo opportunities, a gem booth, an ice sculpture and, of course, ice cold drinks provided by Smirnoff ICE.

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Scroll on below to see photos of the star-studded affair and click here for more updates on Billboard Latin Music Week’s 35-year anniversary celebration.

Majo Aguilar Talks Songwriting, ‘Tómbola’ in ‘Cultura a Tu Manera’ | Billboard

Ahead of her performance at Billboard Latin Music Week, Majo Aguilar spoke about her Mexican heritage in a new video series called “Cultura a Tu Manera.” Watch the singer reflect on her song “Tómbola” ahead of her upcoming performance – with a splash of Smirnoff ICE.

Also, RSVP is open for Aguilar’s performance as part of Billboard Latin Music Week on a first-come, first-served basis. Click here to secure your spot!

Majo Aguilar:
Well, I keep finding it. Hi, I’m Majo Aguilar and I’ve joined Billboard and Smirnoff ICE for Culture Your Way.

I think I will never be in the place I want to be because I will always I will always want more. And that’s cool there will always be something to conquer. We are in a very special time in which the genres of my country are being the superstars and that, for me, is very special and that’s inspiring me a lot to create. My favorite part of “Tómbola,” it’s definitely the lyrics: You who thought you were the owner of my life and look where I am. When I say “look where I am,” I don’t mean from a place of pride, but freedom, which is very empowering. You separate from a person and find your power.

At Billboard Latin Music Week, it excites me because I’m going to perform, where, in addition to the mariachi being there, there will also be the fusion of the mariachi tumbado that I’m creating. I’m so excited for you to hear it and feel it the way I do. I’m very excited and I love it. Today we cheers! Turn up the flavor, turn up the music, and add a finishing touch of splash with Smirnoff ICE.

Majo Aguilar Walks Through Her Onstage Fashion in ‘Cultura a Tu Manera’ | Billboard News

Ahead of her performance at Billboard Latin Music Week, Majo Aguilar spoke about her Mexican heritage in a new video series, “Cultura a Tu Manera.” Check out how the singer incorporates history and culture into her unique stage style — with a splash of Smirnoff ICE.

Also, RSVP is open for Aguilar’s performance as part of Billboard Latin Music Week on a first-come, first-served basis. Click here to secure your spot!

Majo Aguilar:
I would define my style as honest and fun. I really like to have fun with fashion. Hi, I’m Majo Aguilar and I’ve joined Billboard and Smirnoff ICE for Culture Your Way.

I love being creative with my style. I like to personalize my outfits with accessories that go with my personality. For me, the charro suit is like wearing a superhero suit. Incorporating it into my style was something very special because I changed it to fit my personality better. I avoid using only dark colors, but colors that allow me to have fun. I have all the colors you can imagine. And then, I saw that I could express myself freely without being so judged. It makes me feel super special and style is a wonderful way to unite with the love that you feel towards your country, my beautiful Mexico. Add the finishing touch to your drink.

Majo Aguilar Talks Food & Her Favorite Dish in ‘Cultura A Tu Manera’ | Billboard

Ahead of her performance at Billboard Latin Music Week, Majo Aguilar spoke about her Mexican heritage in the new video series “Cultura A Tu Manera.” Check out how the singer makes her favorite dish – with a splash of Smirnoff ICE.

Also, RSVP is open for Aguilar’s performance as part of Billboard Latin Music Week on a first-come, first-serve basis. Click here to secure your spot!

Majo Aguilar:

My favorite part of a family dinner is definitely the togetherness. Hi, I’m Majo Aguilar and I’ve joined Billboard and Smirnoff ICE for Culture Your Way. Whether in the kitchen or in the studio, it’s very important for me to add my personal touch. Food is a very important part for Latinos. It brings us together. We share all our stories and you get even closer with your loved ones and that’s why I love it. The ranch potatoes are something that, as a child, I have loved. It completely reminds me of my childhood at the ranch. It takes me to very, very happy moments of my life. Eating such culturally rich plates gives us a lot of power. Today we cheers! Turn up the flavor, turn up the music, and add a finishing touch of splash with Smirnoff ICE and cheers.

Billboard Latin Music Week Celebrates 35 Years of Musical Moments & Firsts

Latin music, the term assigned to music performed predominantly in Spanish, is the fastest growing “genre” of music both in the U.S. and worldwide, with Latin acts –- from Bad Bunny to Karol G to Annita and Shakira — dominating both charts and headlines. But it wasn’t always like that: From its initial heyday in the 1950s, when Latin dances like mambo and cha-cha-cha were all the craze, Latin music’s popularity has ebbed and flowed. But for the last 35 years, at least, there has been two constants: the Billboard Latin charts and Billboard Latin Music Week.

What is now the single most important, and biggest, gathering of Latin artists and industry executives in the world, has been the one, steady foundation of Latin music in this country and for the world. Every single artist of note has spoken or performed at Latin Music Week through the years: Gloria Estefan, Ricky Martin, Selena, Jenni Rivera, Marc Anthony, Chayanne, Bad Bunny, Karol G, Daddy Yankee, Shakira, Romeo Santos, Don Omar, Camilo, Bizarrap, Carin León, Grupo Firme, Peso Pluma, Luis Fonsi, Christina Aguilera, Wisin, J Quiles, Gloria Trevi… The list goes on and on.

This year’s Latin Music Week, taking place October 14-18 at the Fillmore Miami Beach, will feature superstar speakers J Balvin, Young Miko, Gloria Estefan, Alejandro Sanz, Peso Pluma, JOP (Fuerza Regida), Eden Muñoz, Bad Gyal, Mon Laferte,Thalia and Maria Becerra among many others. But Billboard’s history of stellar appearances is 35 years deep. Here are some outstanding moments in the Billboard’s Latin Music Week 35-year history.

Visit Billboard Latin Music Week to register to this year’s event.