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Gloria Trevi and Maria Becerra unleashed a captivating showcase of female empowerment and a good dose of debauchery with their performance of “Borracha” at the 2024 Billboard Latin Music Awards on Sunday (Oct. 20). The potent single — a meld of regional Mexican music, pop and subtle trap beats — highlighted both artists’ unique strengths […]
Yandel invigorated the audience at the 2024 Billboard Latin Music Awards on Sunday (Oct. 20) with a dynamic performance of two hit singles from his latest album, ELYTE. Draped in a black leather vest and pants, while sporting dark shades and a bucket hat, the reggaetón renegade exuded rugged charisma.
The performance kicked off with “Afro,” an Afrobeat-infused track that captivated the audience with its vibrant energy. Yandel, accompanied by a troupe of dancers clad in eye-catching metallic silver outfits, brought the song to life with captivating choreography and an undeniable stage presence.
The Puerto Rican genre pioneer then delivered “Háblame Claro,” a sultry reggaetón tune, which originally featured Feid and climbed to No. 33 on the Hot Latin Songs chart. While the Colombian star was not present, Yandel’s solo rendition did not disappoint, as he infused the performance with passion and the right mix of intensity and allure.
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“This is a song Tainy [produced] with Los Icons,” Yandel told Billboard on Oct. 10, when his new album dropped. “From the moment I heard it, I felt like it was a hit and that it was going to be a defining track on the album. Everything felt natural, as if the ideas just aligned perfectly. Every time I listen to it, I am transported back to that moment and the vibe that led us to create something that, without a doubt, speaks to both the roots of reggaetón and its evolution.”
The 2024 Billboard Latin Music Awards will also feature performances from J Balvin, Grupo Niche, Pepe Aguilar, Gloria Trevi, Maria Becerra, Xavi, Chencho Corleone, Prince Royce, Gabito Ballesteros, Proyecto Uno and more.
For more updates on performances, special awards and behind-the-scenes action from the awards night, check out Billboard.com.
The 2024 Billboard Latin Music Awards air Sunday (Oct. 20) on Telemundo, with big performances from superstars including Yandel, Prince Royce with Gabito Ballesteros, and Gloria Trevi with Maria Becerra, to name a few — and special honors for three true icons: Alejandro Sanz, J Balvin and Pepe Aguilar.
Karol G leads the list of finalists with 17 nods in categories including artist of the year, tour of the ytear, Global 200 Latin artist of the year, and top Latin album of the year for Mañana Será Bonito (Bichota Season).
Following the Colombian star are Bad Bunny and Peso Pluma with 15 nods each. Bunny competes, among others, for Artist of the Year, Global 200 Artist of the Year, and Tour of the Year. Pluma, meanwhile, is up for awards like Artist of the Year, Global 200 Artist of the Year, Songwriter of the Year, and Regional Mexican Album of the Year for Éxodo.
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Feid boasts 11 entries, while regional Mexican acts Fuerza Regida and Junior H have eight each. Other artists with multiple mentions include Xavi (7), Grupo Frontera y Mike Towers (5), Aventura, Gabito Ballesteros, Kali Uchis and Shakira (4), Cris Mj, Eslabon Armado, FloyyMenor, Julión Alvarez y Su Norteño Banda, Marc Anthony, Prince Royce, Rauw Alejandro and Young Miko (3), ATL Jacob, Edgar Barrera, Grupo Firme, JOP, Luis Figueroa, Maná, Marshmello, Natanael Cano, Piso 21, Reik, Venesti and Wisin (2).
The Latin Billboard Music Awards are the only ones that recognize the most popular albums, songs and performers in Latin music, according to Billboard‘s weekly charts. This year’s awards will be presented in 49 categories spanning major Latin music genres, from Latin pop to tropical and Latin rhythm to regional Mexican. On it’s 31st annual edition, the ceremony was produced by Telemundo and American Country Broadcast Inc.
See the complete list of winners below. (The list will be updated throughout the show.)
OVERALL ARTIST CATEGORIES
Artist of the Year
Bad Bunny
Fuerza Regida
Junior H
Karol G
Peso Pluma
Artist of the Year, New
Gabito Ballesteros
Oscar Maydon
Tito Double P
Xavi – WINNER
Young Miko
Tour of the Year
Aventura
Bad Bunny
Karol G
Luis Miguel
RBD
Crossover Artist of the Year
ATL Jacob
Cardi B
Marshmello
Rema
Tiesto
Global 200 Latin Artist of the Year
Bad Bunny
Feid
Karol G
Peso Pluma
Xavi
SONGS CATEGORIES
Global 200 Latin Song of the Year
Bad Bunny & Feid, “Perro Negro”
Feid & ATL Jacob, “Luna”
FloyyMenor & Cris Mj, “Gata Only”
Karol G & Peso Pluma, “Qlona”
Myke Towers, “Lala”
Hot Latin Song of the Year
Bad Bunny, “Monaco”
Bad Bunny & Feid, “Perro Negro”
FloyyMenor & Cris Mj, “Gata Only”
Karol G & Peso Pluma, “Qlona”
Xavi, “La Diabla”
Hot Latin Song of the Year, Vocal Event
Bad Bunny & Feid, “Perro Negro”
FloyyMenor & Cris Mj, “Gata Only”
Fuerza Regida & Marshmello, “Harley Quinn”
Karol G & Peso Pluma, “Qlona”
Peso Pluma, Gabito Ballesteros & Junior H, “Lady Gaga”
Hot Latin Songs Artist of the Year, Male
Bad Bunny
Feid
Junior H
Peso Pluma
Xavi
Hot Latin Songs Artist of the Year, Female
Anitta
Karol G
Kali Uchis
Shakira
Young Miko
Hot Latin Songs Artist of the Year, Duo or Group
Eslabon Armado
Fuerza Regida – WINNER
Grupo Firme
Grupo Frontera
Julión Álvarez y Su Norteño Banda
Hot Latin Songs Label of the Year
Double P
Interscope Capitol Labels Group
Rimas
Sony Music Latin
Warner Latina
Latin Airplay Song of the Year
Bad Bunny & Feid, “Perro Negro”
Karol G, “Mi Ex Tenía Razón”
Karol G & Peso Pluma, “Qlona”
Myke Towers, “La Falda”
Myke Towers, “Lala”
Latin Airplay Label of the Year
Interscope Capitol Labels Group
Rimas
Sony Music Latin
Universal Music Latin Entertainment
Warner Latina
Sales Song of the Year
Bad Bunny, “Monaco”
Karol G, “Mi Ex Tenía Razón”
Karol G, “Si Antes Te Hubiera Conocido”
Karol G & Peso Pluma, “Qlona”
Xavi, “La Diabla”
Streaming Song of the Year
Bad Bunny & Feid, “Perro Negro”
Calle 24, Chino Pacas & Fuerza Regida, “Qué onda”
Karol G & Peso Pluma, “Qlona”
Peso Pluma, Gabito Ballesteros & Junior H, “Lady Gaga”
Xavi, “La Diabla”
ALBUM CATEGORIES
Top Latin Album of the Year
Bad Bunny, Nadie Sabe Lo Que Va a Pasar Mañana
Fuerza Regida, Pa Las Baby’s y Belikeada
Grupo Frontera, El Comienzo
Junior H, $ad Boyz For Life II
Karol G, Mañana Será Bonito (Bichota Season)
Top Latin Albums Artist of the Year, Male
Bad Bunny
Feid
Junior H
Peso Pluma
Rauw Alejandro
Top Latin Albums Artist of the Year, Female
Becky G
Kali Uchis
Karol G
Shakira
Young Miko
Top Latin Albums Artist of the Year, Duo or Group
Aventura
Eslabon Armado
Fuerza Regida
Grupo Frontera
Grupo Marca Registrada
Top Latin Albums Label of the Year
Double P
Interscope Capitol Labels Group
Rimas
Sony Music Latin
Universal Music Latin Entertainment
LATIN POP CATEGORIES
Latin Pop Artist of the Year, Solo
Enrique Iglesias
Kali Uchis
Luis Fonsi
Sebastián Yatra
Shakira
Latin Pop Artist of the Year, Duo or Group
Camila
La Oreja De Van Gogh
Maná
Piso 21
Reik
Latin Pop Song of the Year
Danny Ocean, “Amor”
Maná & Eden Muñoz, “Amor Clandestino”
Piso 21 & Wisin, “La Misión”
Reik, “Abril”
Venesti, Nacho & Maffio, “No Es Normal” – WINNERS
Latin Pop Airplay Label of the Year
AP Global
Intercope Capitol Label Group
Sony Music Latin
Universal Music Latin Entertainment
Warner Latina
Latin Pop Album of the Year
Chayanne, Bailemos Otra Vez
Jay Wheeler, Música Buena Para Días Malos
Kali Uchis, Orquídeas – WINNER
Kany García, García
Shakira, Las Mujeres Ya No Lloran
Latin Pop Albums Label of the Year
Columbia
Interscope Capitol Labels Group
Sony Music Latin
Universal Music Latin Entertainment
Warner Latina
TROPICAL CATEGORIES
Tropical Artist of the Year, Solo
Juan Luis Guerra
Luis Figueroa
Marc Anthony
Prince Royce
Romeo Santos
Tropical Artist of the Year, Duo or Group
Aventura
Gente de Zona
Grupo Niche
La Sonora Dinamita
Monchy & Alexandra
Tropical Song of the Year
Luis Figueroa, “Bandido”
Marc Anthony, “Punta Cana”
Myke Towers, “La Capi”
Prince Royce & Gabito Ballesteros, “Cosas de la Peda”
Víctor Manuelle feat. Frankie Ruiz, “Otra Noche Más”
Tropical Airplay Label of the Year
Interscope Capitol Label Group
Magnus
Rimas
Sony Music Latin
Warner Latina
Tropical Album of the Year
Aventura, Generation Next
Camilo, Cuatro
Marc Anthony, Muevense
Prince Royce, Llamada Perdida
Tropical Albums Label of the Year
Discos Fuentes
Sony Music Latin
The Orchard
Universal Music Enterprises
Universal Music Latin Entertainment
REGIONAL MEXICAN CATEGORIES
Regional Mexican Artist of the Year, Solo
Carin León
Ivan Cornejo
Junior H
Natanael Cano
Peso Pluma
Regional Mexican Artist of the Year, Duo or Group
Eslabon Armado
Fuerza Regida
Grupo Firme
Grupo Frontera
Julión Álvarez y Su Norteño Banda
Regional Mexican Song of the Year
Alejandro Fernández, “Difícil Tu Caso”
Banda MS, “Tu Perfume”
Banda El Recodo de Cruz Lizárraga, “Dios Bendiga Nuestro Amor”
Banda Los Recoditos, “Vas a Querer Volver”
Julión Álvarez y Su Norteño Banda, “Buscándole a la Suerte”
Regional Mexican Airplay Label of the Year
Afinarte
Azteca
Grupo Frontera
Sony Music Latin
Universal Music Latin Entertainment
Regional Mexican Album of the Year
Fuerza Regida, Pa Las Baby’s y Belikeada
Grupo Frontera, El Comienzo
Junior H, $ad Boyz For Life II
Natanael Cano, Nata Montana
Peso Pluma, Éxodo
Regional Mexican Albums Label of the Year
Double P Records
Grupo Frontera
Sony Music Latin
Universal Music Latin Entertainment
Warner Latina
LATIN RHYTHM CATEGORIES
Latin Rhythm Artist of the Year, Solo
Bad Bunny
Feid
Karol G
Myke Towers
Rauw Alejandro
Latin Rhythm Artist of the Year, Duo or Group
Baby Rasta & Gringo
Jowell & Randy
Mambo Kingz
Wisin & Yandel – WINNERS
Zion & Lennox
Latin Rhythm Song of the Year
Aaantonio, “El Hotel”
Daddy Yankee, “Bonita”
Natti Natasha, “Ya No Te Extraño”
Venesti, “Umaye”
Wisin & Mora, “Bien Loco”
Latin Rhythm Airplay Label of the Year
Interscope Capitol Labels Group
Rimas
Sony Music Latin
Universal Music Latin Entertainment
Warner Latina
Latin Rhythm Album of the Year
Bad Bunny, Nadie Sabe Lo Que Va a Pasar Mañana
Feid, Ferxxocalipsis
Karol G, Mañana Será Bonito (Bichota Season)
Rauw Alejandro, Playa Saturno
Tainy, Data
Latin Rhythm Albums Label of the Year
Interscope Capitol Labels Group
Neon 16
Rimas
Sony Music Latin
Universal Music Latin Entertainment
WRITER / PRODUCER / PUBLISHER CATEGORIES
Songwriter of the Year
Alexis Armando Fierro Román
Edgar Barrera
JOP
Peso Pluma
Xavi
Publisher of the Year
Double P Publishing, BMI
Prajin Music Publishing, BMI
Street Mob Publishing, BMI
Warner-Tamerlane Publishing Corp, BMI
Universal Music, Inc., ASCAP
Publishing Corporation of the Year
Downtown Music Publishing
Kobalt Music Group
Sony Music Publishing
Universal Music
Warner Chappell Music
Producer of the Year
Edgar Barrera
Ernesto ‘Neto’ Fernández
JOP
MAG
Ovy On The Drums
Música popular colombiana — or “popular Colombian music” — made its debut with a big bang at the 2024 Billboard Latin Music awards with a performance by Luis Alfonso opening the show.
The Colombian star kicked off the awards with a boisterous rendition of his hit “Tequila Con Cerveza,” originally recorded with urban star Blessd, followed by current hit “Chismofilia.” Dressed in leather pants and boots, Luis Alfonso sported his signature cowboy hat and performed backed by both banda and norteño instrumentation.
The Mexican influence is clear in both look and arrangements, but Luis Alfonso’s “popular Colombian” sound was unmistakable in the colloquial lyrics and traditional Colombian vibe.
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Luis Alfonso’s “Chismofilia,” which has become a runaway hit in Colombia and is also rising in the U.S. charts (this week, it’s No. 19 on Billboard’s Latin Pop airplay chart), featured a troupe of country dancers doing the singer’s signature (and irresistible) head bop.
It was enough to get the audience on its feet and setting the tone for the evening.
Earlier in the week, Luis Alfonso spoke about música popular colombiana at a panel during Latin Music Week that also featured country-mates Paola Jara, Yeison Jiménez and Pipe Bueno.
“It’s an honor to represent my country, Colombia, but also the heritage of popular Colombian music,” said Luis Alfonso in an interview.
The Billboard Latin Music Awards recognize the impact of Latin music on the global scene, being the only awards based directly on the performance of albums, songs and artists on Billboard’s weekly charts. This year, awards will be presented in 49 categories, spanning the genres of Latin pop, tropical, Latin rhythm and regional Mexican.
Finalists, and the eventual winners, reflect performance of new recordings on Billboard’s albums and songs charts for the period covering rankings dated Aug. 19, 2023 through the Sept. 7, 2024, charts. Determinations are based on key fan interactions with music, including album and digital song sales, streaming, radio airplay and touring, tracked by Billboard and its data partner, Luminate.
Produced by Telemundo in collaboration with American Country Broadcast Inc., the awards can be seen on Telemundo, the Telemundo app, streaming service Peacock and in Latin America and the Caribbean through Telemundo Internacional.
This year, the list of finalists is led by Karol G, who has 17 mentions in key categories such as Artist of the Year, Tour of the Year, and Global 200 Latin Artist of the Year. Bad Bunny and Peso Pluma follow closely behind with 15 mentions each. Other notable finalists include Feid, with 11 mentions, and regional Mexican stars Fuerza Regida and Junior H, both with 8 mentions, including Artist of the Year. See the full list of finalists here.
The 2024 Billboard Latin Music Week officially wrapped on Friday (Oct. 18) with a star-studded concert featuring Ana Mena, Belinda, Elvis Crespo, Floyymenor, Tito Double P and Young Miko.
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The evening was hosted by Venezuelan comedian George Harris, who entertained the packed Fillmore Miami Beach with relevant music jokes, and even had a salsa karaoke sesh with the crowd.
Shortly after, Spanish artist Ana Mena kicked off the Billboard Latin Music Week 35th Anniversary Celebration with her sugary pop-dance tunes that included her viral hit “Madrid City” — and yes, a handful of people were spotted doing the ponytail trend during her performance.
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Straight from Chile, Floyymenor then took center stage to perform three of his tracks that are creating all the buzz on social media: “Peligrosa,” “Apaga El Cel,” and “Gata Only.” The latter of the three — which spent 14 nonconsecutive weeks at No. 1 on the Hot Latin Songs chart — is a three-time finalist at the 2024 Billboard Latin Music Awards airing Sunday (Oct. 20) on Telemundo.
Belinda, who earlier in the week formed part of the women’s panel at Latin Music Week, arrived wearing a baby blue satin dress and white knee-high boots. And while she oozed pop princess, the Mexican artist flaunted her fierce bélica era on stage, performing “Cactus,” “300 Noches” (her collab with Natanael Cano), and “La Mala.”
With just an acoustic guitar, Tito Double P (who earlier in the week sat down with Peso Pluma for a panel on the new Mexican music movement) helmed an intimate stripped-down performance that left the crowd wanting more. During his set, the corridos breakthrough star sung a couple of his hits, including “Escápate,” part of his debut album, Incómodo, which bowed at No. 2 on the Top Latin Albums and Regional Mexican Albums charts, and No. 20 on the all-genre Billboard 200.
The evening continued with the highly-anticipated performance by Young Miko, who pumped up the crowd with bangers such as “offline,” “Classy 101” and “Bzrp Music Sessions, Vol. 58.” The Puerto Rican rapper and artist formed part of a Superstar Q&A at Latin Music Week, where she discussed her rising success. “In reality, if you think about it, social media growth is so abrupt, fast, and global that it can definitely seem like an overnight thing, social media-wise. But indeed, we have been making music since 2018, 2019, and about three years ago is when Young Miko really started to gain a lot of momentum,” she said at the panel.
Closing off the 35th anniversary celebration was global merengue star Elvis Crespo, who, joined by a live band and group of dancers, had the entire venue of all ages on their feet. Crespo performed timeless tropical tunes such as “Luna Llena,” “Nuestra Cancion” and “Tu Sonrisa.”
“I want to thank Billboard because in February of 1998, the people at Sony presented me for the first time at this conference. I’m enjoying this moment to the max, 26 years later. It’s an incredible path where through my dream and my passion for music, I have managed to develop stories of many people I meet on the street,” Crespo said, also thanking Billboard’s Leila Cobo for all the support, before finalizing with the all-time party classic “Suavemente.”
Presented By Platoon
Ingrid Fajardo, Billboard Latin’s social media manager and staff writer moderates an empowering discussion featuring four influential Latina executives (Andrea Portela, Dascha Polanco, Erika Montes and Yira Santiago) from diverse sectors of the music industry: marketing, legal, artist, and label. Whether you’re just starting out or looking to elevate your career, discover strategies for overcoming challenges, building meaningful connections and thriving in a competitive landscape at Billboard’s Latin Music Week 2024.
Sports and music stars are working more closely than ever to promote their respective fields. How are these alliances achieved and developed? A conversation with Igor Lichnovsky, Leonardo Campana and Piso 21, moderated by athlete manager Daniella Durán at Billboard’s Latin Music Week 2024.
Las estrellas del deporte y la música cada vez trabajan más cercanamente para promover sus respectivos campos. ¿Cómo se logran y se desarrollan estas alianzas? Una conversación con Igor Lichnovsky, Leonardo Campana y Pisao 21 moderada por la manager de deportistas Daniella Durán.
Jessica Roiz, Billboard Latin’s Assistant Editor moderates as Grupo Frontera showcases how they make a hit live. How does a top band make a hit? The members of Grupo Frontera, Adelaido “Payo” Solis, Alberto “Beto” Acosta, Brian Ortega, Carlos Guerrero, Juan Javier Cantu, Julián Peña, show us live at this Billboard-exclusive panel at Billboard’s Latin Music Week 2024.
Presented By BMI
Jesus Gonzalez, the VP of Creative, Latin at BMI moderates a discussion between Latin music’s most exciting songwriters and producers (Albert Hype, Alexis Fierro, Álvaro Díaz, Caleb Calloway and Armenta) in the urban and regional Mexican realms on how they’ve crafted their biggest hits at Billboard’s Latin Music Week 2024.
Jesus Gonzalez moderada una discusión los más emocionantes productores y compositores del mundo urbano y Mexicano (Albert Hype, Alexis Fierro, Álvaro Díaz, Caleb Calloway and Armenta) nos cuentan cómo crearon sus más grandes éxitos.
Superstar Peso Pluma curated a panel with the rising stars of the new Mexican music movement. Billboard’s Chief Content Officer of Latin Music and Billboard Español, Leila Cobo discusses the new Mexican music movement with one of its biggest leaders Peso Pluma and several other Mexican artists like Fidel (Grupo Marco Registrada), Jasiel Núñez, Junior H and Tito Double P at Billboard’s Latin Music Week 2024.
La superestrella Peso Pluma invita a algunos de los nuevos artistas más emocionantes del nuevo movimiento Mexicano.