Latin

From career milestones to new music releases to major announcements and those little important moments, Billboard editors highlight uplifting moments in Latin music. Here’s what happened in the Latin music world this week.

Rey del Carnaval

Jay Wheeler has been named the 2025 Rey del Carnaval de Miami (King of the Carnaval), joining past crownholders such as Celia Cruz, Gloria Estefan, Pitbull, Daddy Yankee, and Chayanne, to name a few. The Puerto Rican artist will also headline the popular Calle Ocho street festival held March 9 in Miami, Fla. “Joining the list of so many legendary artists who have represented Miami Carnaval as kings and queens is an indescribable privilege,” Jay Wheeler expressed during a press conference held Thursday (Feb. 6) at the Seminole Hard Rock Hotel & Casino. “This is a special moment in my career and I am proud to represent our vibrant heritage as part of this incredible annual celebration of culture, music and community.” 

Gente De Zona’s 25th Anniversary 

Gente de Zona is turning 25 after kicking off its music career as a duo in 2000. To celebrate, Alexander Delgado and Randy Malcom Martínez have released a two-part single. Titled “Cositas Bonitas de eso Se Trata,” the artists reeled in four new Cuban artists to tell the story of a long-lasting and healthy relationship. “Cositas Bonitas” in collaboration with El Kamel and L Kimii is about dating and getting to know each other, while “Se Trata” in collaboration with Dany Ome and Kevincito El 13 is about commitment and building a future together. The former is a saucy reparto and the latter, has more pop elements laced with the Cuban-urban genre. According to a press release, both songs are part of the forthcoming Reparto by Gente de Zona album, and are the most romantic tracks on the project. 

Intimate Night with Arjona

In a very rare appearance, Ricardo Arjona celebrated his new album, Seco, with an intimate showcase in Miami, Fla. The exclusive event, held for select press and a small group of fans, took place Tuesday (Feb. 4) at the Adrienne Arsht Center, where Arjona performed songs from his new set, such as “Mujer,” and timeless hits including “Historia de un Taxi,” “Te Conozco,” and “Fuiste Tú.” In the midst of the presentation, the Guatemalan singer-songwriter shared life anecdotes, the album’s creative process, and even his dream of owning a bar in New York City. See a small recap of the evening below. 

Daddy Yankee’s Birthday

Daddy Yankee might be in a legal battle with his ex-wife Mireddys González, but he’s keeping positive in the midst of it all—at least that’s what he’s showing fans on social media. This week, the former reggaetón hitmaker celebrated his 48th birthday (Feb. 3) alongside family and friends in Puerto Rico. “The faith community surprised me by celebrating my birthday last night,” he said in an Instagram post. “Honestly, they caught me off guard and surprised me. What a gift from heaven! When you least expect it, God always finds a way to cheer you up and never lets you down. Thank you to all the pastors, evangelists and artists of the kingdom who volunteered for this surprise party. Also to my AYALA family, who never miss a dance. Blessings to all, we had an extremely good time.” Check out DY’s surprise party in the below videos and photos.

New Music Latin is a compilation of the best new Latin songs and albums recommended by Billboard Latin and Billboard Español editors. Check out this week’s picks below.

Natti Natasha, Natti Natasha en Amargue (Pina Records/Sony Music Latin)

Natti Natasha continues to explore the sound of bachata on her fourth studio album, Natti Natasha en Amargue, a 10-track set produced by the king of the genre himself, Romeo Santos. From the opening song “Desde Hoy,” through “Escasez de Besos” and “Cansada,” the Dominican singer shows off her deep, raspy voice as she addresses topics such as heartbreak and betrayal with empowering lyrics of growth and self-respect. The set includes the previously released singles “Tu Loca” and “Quiéreme Menos,” as well as a collaboration with Ozuna, “Ya No Comparto,” in which a couple decides their fate after infidelity.

Santos’ trademark is felt from beginning to end, with elegant arrangements, instrumentation and back-up vocals providing a solid framework for the singer. “All these songs are an offering of love and gratitude to the Dominican Republic and to all those who have embraced bachata, in all its forms, especially to my great friend, songwriter and producer Romeo Santos,” says Natti in a statement. The union of both artists is a success. While they’re not reinventing the wheel by any means, Natti Natasha en Amargue sounds like an instant classic. — SIGAL RATNER-ARIAS

Xavi & Manuel Turizo, “En Privado” (Interscope Records)

For Xavi and Manuel Turizo’s first collaborative effort, you’d expect them to go either the música Mexicana or pop-reggaetón route — but never a bachata. “En Privado” (in private) is just that, a surprising fusion between the tropical Dominican genre (one that Turizo has dominated) and Xavi’s signature tumbados románticos sound. Produced by Andy Clay, the track is a dedication to “la mas chula del barrio” (the most beautiful girl in the block), with a lot of hard-to-decline invitations and exciting promises. “I’m going to steal you, I’m going to maintain you/ A night in Cancun, and the next in Dubai,” Turizo chants, while Xavi also proposes: “Everything you want, my sweetheart/ I’ll even erase the girls I have on Instagram.” — JESSICA ROIZ

Silvestre Dangond & Emilia, “Vestido Rojo” (Sony Music Latin)

Silvestre Dangond’s melodic vocals could carry the entire song without any other instruments in two, but when his voice joins the vallenato’s accordion, there’s an explosion of rhythms that make this song so catchy. Argentine star Emilia joins Dangond at the minute-mark, adding her velvet vocals to the cumbia track. “Vestido Rojo” is almost like a call and response with Dangond expressing his desire to be with the women in red who seems to be playing hard to get. But he may be overthinking it. Her response? “I didn’t want anything but now I’ll give you everything,” she sings. The Colombian artist says of his collab with Emilia in a statement, “Her way of interpreting gives a new dimension to ‘Vestido Rojo’, and together we achieved a song that we hope will connect deeply with the public.” — GRISELDA FLORES

Calle 24 x Fuerza Regida, “Como Estrella” (Street Mob/Warner Music Latina)

“Como Estrella,” the latest collaboration between Calle 24 and Fuerza Regida, captivates with its evocative blend of somber brass, warm nylon strings, and introspective lyrics. Traversing the themes of perseverance and celestial guidance, the song is layered with Diego Millán’s soaring vocal range and JOP’s impactful interjections. As the chosen theme for Netflix’s series Prison Cell 211, “Como Estrella” superbly enhances the dramatic narrative. “Being part of the Prison Cell 211 soundtrack is a very important step in my career,” Diego Millán shared in a press release. “This series portrays an intense and raw reality, full of strong emotions and personal struggles, and ‘Como Estrella’ fits perfectly with that story. It’s a song that speaks of absence, memories, and the strength left behind by those who are no longer with us.”  — ISABELA RAYGOZA

Los Tigres del Norte, “La Lotería” (Fonovisa)

Los Tigres del Norte return to political-social corridos — with the double-meanings and metaphors that have characterized the group’s career of more than half a century. The song’s title is named after to a typical Mexican board game that’s similar to Bingo. Penned by Luciano Luna, the lyrics compare the characters on “la lotería” game to real-life situations and people, referring to current issues that governments have not been able to resolve. “This life is just like the lottery and there are some who play the brave/ They do everything to climb the ladder because the crown makes them influential,” Los Tigres sings in its well-known traditional northern style. The first single from the group’s upcoming album is accompanied by a very special music video: a short film made by filmmaker Sergio Arau, creator of the acclaimed documentary Un Día Sin Mexicanos, which takes on even more value in these times of uncertainty that immigrants are experiencing. — TERE AGUILERA

Check out more Latin recommendations this week below: