The Year in Charts: Here Are Billboard’s Top 5 New Latin Artists of 2024

Inspired by the trap movement and artists such as Anuel AA, Travis Scott and Bryant Myers, the 19-year-old — whose artistic name is inspired by boxing legend Floyd Mayweather — began making his own music when he was only 15. In 2023, he officially began to drop his creations, including “Gata Only” in collaboration with Cris MJ.

The out-of-nowhere hit soared the Chilean newcomers to No. 1 on Billboard’s Hot Latin Songs chart, where it topped 14 consecutive weeks this year. The two artists made history along the way, becoming the first Chileans to top the chart (La Ley and Ednita Nazario’s “Tú Sabes Bien” made top 10, 25 years ago). “Gata Only” won Global 200 Latin Song of the Year at the 2024 Billboard Latin Music Awards.

In October, Maydon claimed his first No. 1 on Billboard’s Hot Latin Songs chart thanks to his Fuerza Regida collaboration, “Tu Boda.” His first No. 1 hit on any chart arrived two months earlier with his feature on Becky G’s “Mercedes,” topping the Regional Mexican Airplay chart. His first career entry on Billboard, however, arrived in 2023 on the Billboard Hot 100 with Junior H on “Fin de Semana.”

Born in Baja California, Mexico, Maydon emerged on the music scene in 2020 with debut single “De La Nació,” presenting his alternative corridos fused with pop melodies. He has two studio albums: GXLE 3 (2022) and Distorsión (2023).

Thanks to the massive success on the charts and social media of his and FloyyMenor’s reggaetón banger “Gata Only,” Cris MJ was a three-time finalist at the 2024 Billboard Latin Music Awards: Global 200 Latin song of the year, Hot Latin Song of the year, and Hot Latin Song of the year, vocal event—winning the award for the former.

Inspired by old-school reggaetón acts, such as Daddy Yankee, Jory and Ñengo Flow, as well as American Trap artists Travis Scott, Drake and Lil Baby, the Chilean artist decided to teach himself how to make music, and ultimately landed Karol G and Ryan Castro on his “Una Noche en Medellín” remix in 2023.

Read Cris MJ’s Latin Artist on the Rise feature here.

Born and raised in Culiacán, Sinaloa, Tito was first a longtime songwriter for Peso Pluma, forging his own path as a singer. Some of his earlier hits as composer include “El Belicon,” “Siempre Pendientes,” “PRC” and “AMG.” Tito later made his artist debut on Peso’s Génesis album with “Gavilán II” and “La People.” This year, he reached No. 2 on the Top Latin Albums and Regional Mexican Albums charts, and No. 20 on the all-genre Billboard 200, with his debut album Incómodo.

“I never thought I’d be a songwriter, much less an artist, but music was something that was always on my mind,” he previously told Billboard. “As a kid, I was good with rhymes — and when I got to high school, I learned to play the guitar, because you either chose to do sports, learn chess or take guitar classes. I chose guitar, then chess — but never sports.”  

Read Tito Double P’s Latin Artist on the Rise feature here

Xavi’s tumbados románticos sound derived from a combination of watching his grandfather sing at church and his own musical influences, such as Camila, Sin Bandera and Justin Bieber. After a near-fatal car accident at the age of 16 — and suffering from a cracked skull and changed facial structure — the aspiring teen star went viral on social medial for playing the guitar during his recovery.

His song “La Diabla,” backed by his melodious strong vocals and captivating requintos, became the first No. 1 on Hot Latin Songs chart this year, where it topped for 14 consecutive weeks. This year, he won new artist of the year at the 2024 Billboard Latin Music Awards and dropped his debut album Next.

Read Xavi’s Latin Artist on the Rise feature here