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Toronto is preparing for a new era.
Taylor Swift will bring her behemoth Eras Tour to the biggest city in Canada for six sold-out shows in November. But Torontonians know all too well that major concerts can lead to bad traffic downtown. The city has announced that to help those shows run more smoothly, there will be a ‘Limited Activity Zone’ around the Rogers Centre stadium during the two weeks of Swift-mania.
Planned work in the zone — like construction or filming — will be limited to off-peak hours and will require express permission from the City of Toronto, though emergency work will be allowed.
The zone covers a sizeable area of Toronto’s downtown and will aim to keep traffic flowing as roughly 240,000 fans attend Taylor Swift’s performances. The affected industries shouldn’t be too worried though — the zone will only be in place for a fortnight, from Nov. 11 to 25.
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The ‘Limited Activity Zone’ isn’t the only infrastructural adjustment needed to account for Swift’s superstardom. Rogers revealed last week that it just completed an $8 million upgrade to its 5G network at the Rogers Centre, so fans can livestream the enchanting spectacle in real-time — or just text their friends, which can be tough during service overloads at major events.
The route from Rogers Centre north to Toronto’s Nathan Phillips Square, where City Hall sits, will also be renamed Taylor Swift Way for the month. Signs will designate the new name, guiding fans into the ‘Limited Activity Zone’ where Swift will take the stage.
The city is anticipating a major financial boost from Swift’s visit, with over $250 million in economic impact projected.
Taylor Swift performs in Toronto from Nov. 14-16 and again from Nov. 21-23. –Rosie Long Decter
Slipstream Acquires Anthem Entertainment’s Extensive Production Music Portfolio
Music licensing platform Slipstream has announced that it has acquired the production music portfolio of Toronto-based music rights company Anthem Entertainment.
The acquisition of Anthem Production Music Group includes three major brands: Anthem’s production music agency Jingle Punks, independent production music library 5 Alarm Music, and U.K.-based independent production music publisher Cavendish Music. The net result is the addition of over 650,000 tracks to Slipstream’s catalog.
Slipstream says the acquisition positions it as “the largest global independent music licensing platform.”
There are long and close connections between the principal players involved. Slipstream was founded in 2021 by CEO Dan Demole and chief revenue officer Jesse Korwin. Demole was the co-founder of Jingle Punks and former president of Anthem Production Music Group, while Korwin served as managing director of Jingle Punks.
“This acquisition is a homecoming for us,” says Demole. “Jesse and I built both Jingle Punks and Slipstream on the foundation of making great music accessible to every type of creator. We now have an unprecedented opportunity to build on the success of both brands while leading the next wave of innovation in music licensing. With this vast catalog and our tech-enabled platform, we’re not only the largest independent player in the space, but also the most innovative.”
The expanded platform will serve a diverse client base, from individual content creators and small businesses to global brands and enterprises. Slipstream said the acquisition is in line with its goal to streamline music licensing across TV, film, advertising, gaming, social media and brands.
Anthem Entertainment will make an investment in Slipstream as part of the transaction. Anthem Entertainment CEO, Jason Klein, who is one of Billboard Canada’s 2024 Power Players in the Publishing category, commented: “Anthem’s focus since my appointment in January 2023 has been on building its core music publishing and recorded music divisions, while considering the best path forward for our production music businesses.”
“This sale to Slipstream has placed Jingle Punks, 5 Alarm and Cavendish Music back in the familiar and capable hands of proven leaders in the production music and technology space. Dan and Jesse already know these businesses and have a unique vision for their future as part of Slipstream. Our belief in them as leaders and their vision is the reason we have also chosen to invest in Slipstream going forward.”
The New York City-headquartered Jingle Punks has long maintained an office in Toronto, alongside branches in Santa Monica, London, Sydney and Melbourne. – Kerry Doole
Billboard Canada Parent Company AMG Acquires Major Stake in Music Festival NXNE
Artshouse Media Group (AMG) has acquired a major stake in Toronto music festival North By Northeast (NXNE).
The media company — which publishes Billboard Canada, Billboard UK and Rolling Stone Quebec and also owns Arts Help, Waveland Canada and the Climate Library — will own 50% of the long-running festival. The acquisition begins a long-term partnership, starting with NXNE’s landmark 30th anniversary edition from June 11-June 15, 2025.
“This partnership with NXNE comes at an exciting time for both Billboard Canada and AMG. As NXNE marks its 30th anniversary, we are aligning our shared goals of elevating artists and engaging music lovers,” says Amanda Dorenberg, CEO of Billboard Canada and AMG. “Together, we’ll amplify the festival’s impact, providing artists with a broader platform to reach audiences and creating new ways for fans to discover fresh talent.”
Michael Hollett will continue as NXNE’s president and CEO, while Barbara Hefler serves as managing director.
NXNE launched in 1995 and quickly established itself as the heart of Toronto’s live music scene. Originally formed in partnership with Austin’s SXSW, it evolved its own identity for recognizing and showcasing emerging talent in the early stages of international success. Artists from Lizzo to Daniel Caesar, Feist, Grimes, The Beaches, Mac DeMarco, Haviah Mighty, Sam Roberts and Billy Talent have played critical NXNE showcases at breaking points in their careers.
The festival has also been responsible for some legendary headlining shows from acts including Iggy Pop & The Stooges (one of the biggest free shows ever in downtown Toronto at Yonge-Dundas Square), Vince Staples, the Flaming Lips, The National, Post Malone, Tyler, The Creator and many more.
The collaboration with AMG and Billboard Canada will grow the festival’s reach in its landmark 30th anniversary edition with new co-produced programming and activations to be announced soon.
Artist applications are open now at nxne.com. 2025 venues will include The Garrison, Drake Underground, Collective Arts brewery and more, plus a new official festival headquarters at The Theatre Centre on Queen West.
The 30th anniversary edition will celebrate the festival’s rich history and the big acts who have played over the decades, while staying committed to its “Listen to the Future” tagline and its commitment to always looking for the next big thing in music.
“We want to meet and exceed NXNE’s ‘glory days’ as a citywide, community-engaging discovery festival,” says Hollett.
Warner Music Group announced the launch of Warner Music Africa Francophone (WMAFR) on Thursday (Oct. 24).
The new venture will “spotlight incredible talent from Francophone Africa,” co-director Yoann Chapalain said in a statement. “It aims to connect diverse sounds and regions, elevate releases for maximum success, and expand the music’s reach globally.”
The launch comes at a time when demand for French-language music is growing. “Since 2019, French-language music streams have surged by 94%” on Spotify, the streaming service noted in a blog post in September.
“All regions of the world are embracing the richness and diversity of the French-language music scene,” according to Jeremy Erlich, head of music content at Spotify. “There’s been a sharp rise in the number of French-language music listeners on Spotify.”
Warner Music Africa Francophone will be a collaboration between Warner Music Africa, Warner Music France, and Africori, a distribution company. WMG previously announced that it acquired a majority stake in Africori in 2022.
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The company was working with around 7,000 artists at the time. “African music is booming all around the world and some of our artists are right at the heart of the explosion,” Yoel Kenan, CEO of Africori, said in 2022. “Through our partnership, Warner Music has proven that it is the perfect home for Africori and our artists going forward. I’m looking forward to continuing to work with them as we break more artists on a global scale.”
WMAFR will be led by Chapalain along with Marc-André Niang. Chapalain also serves as A&R Manager at Africori, and Niang continues on as A&R director, French-speaking African repertoire at WM France.
“It’s important for us to be able to create new synergies for the development and structure of the Francophone market in Africa,” Niang said in a statement. “While the region is steeped in both culture and talent, the ecosystem faces challenges. Our team will connect creatives and help shape the environment to drive cross-cultural success.”
Simon Robson, WMG’s president of recorded music for Europe, Middle East, and Africa, likened WMAFR to 91 North, a joint venture between Warner Music Canada and Warner Music India that launched in 2023.
“There’s a strong cultural trade route between France and West Africa,” Robson added. “WM Africa Francophone will help us support the artists in that space.”
As Billboard reported Thursday (Oct. 24), global royalty collections rose 7.6% to a new high of 11.75 billion euros ($10.9 billion, based on the average exchange rate for 2023), according to the Paris-based trade organization CISAC (the Confédération Internationale des Sociétés d´Auteurs et Compositeurs). That article covers the basic news — digital collections grew 9.6% to 4.52 billion euros ($4.18 billion); radio and television collections declined 5.3% to 3.37 billion euros ($3.11 billion) after a significant jump the previous year; and live and background music collections grew 21.8% to 3.06 billion euros ($2.82 billion), fueled mostly by a resurgent concert business. There’s more detail in the news article.
Now let’s take a longer-term look at the state of the market to see where all the recent growth has come from and what that implies about the future. Since 2019, the music collections business has grown from 8.92 billion euros ($8.24 million) to 11.75 billion euros ($10.9 billion), an increase of 31.7% over five years, which is annualized growth of more than 6%. That arguably presents a more accurate picture of market trends than year-by-year changes from this period, since the concert business was so disrupted by the pandemic.
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Most of that growth came from digital, which grew 119% — from 2.06 billion euros ($1.9 billion) in 2019 to 4.52 billion euros ($4.2 billion) last year. Perhaps more important, the 2.46 billion euros ($2.27 billion) of digital growth represents almost all the growth in the business during that time. And that growth is starting to slow. In 2023, digital growth slowed from 35.1% to 9.6%, which contributed to an overall slowing of growth from 29% to 7.6%. Some of that is inevitable — subscription streaming growth has leveled off in the U.S. and Western Europe, the biggest markets that traditionally drive the business. Together, the U.S., Western Europe and Canada account for almost 75% of collections revenue. Digital revenue will almost certainly keep growing — from price increases and new products, among other factors, but the wonder years of digital growth may be in the past.
The state of global royalty collections offers other reasons for optimism, though. First, a caveat: These numbers don’t provide a perfect picture of the music publishing business, or even public performance royalties, since some digital royalties are paid through direct deals. These numbers represent the best global picture of the collecting business available, though, and it seems safe to say that the direct deals, for which numbers aren’t available, roughly follow these trends. This almost certainly understates the growth of the music publishing business, though, since it doesn’t include U.S. mechanical publishing royalties, any synch rights and a variety of new kinds of deals.
The challenge for collecting societies is that the second largest source of revenue, from TV and radio play for compositions, does not seem to be growing. It was 3.4 billion euros ($3.14 billion) in 2019 and it’s now 3.37 billion euros ($3.11 billion) — a more significant decline than it seems, given inflation. Since this revenue is tied to TV and radio businesses in most markets, some of it seems to have gone to digital, which has replaced it as the most important source of revenue.
There’s more hope in the live business. The disruption of the pandemic made this hard to see, but live and background music royalties are growing steadily — from 2.71 billion euros ($2.5 billion) in 2019 to 3.06 billion euros ($2.83 billion) last year — a rise of 12.7%. That’s not so big, divided over five years, but live is growing faster than the rest of the category, and growth in ticket prices for the biggest tours will result in more royalty revenue in territories where that’s linked to ticket prices. That trend is expected to continue, too. That could make live music an important source of growth in both established markets and new ones.
Right now, the collecting society revenue breaks down as follows: 38.5% of money comes from digital; 28.7% from TV and radio; 26.1% from live and background music; 3.2% from CD and video sales; 2.4% from private copy levies (which the U.S. does not have); and 1.1% from other sources. How might that look five years from now? It’s hard to imagine digital climbing above half since that would imply a significant decline for TV and radio revenue. Live royalties should climb, maybe significantly, and background music revenue could climb in some markets, although it’s not likely to grow so much in the U.S. and Western Europe.
The origins of collections revenue will also change: There’s also really impressive growth coming from parts of the world that barely generated much revenue five years ago. Collections in Latin America rose 26.2% last year but 108.2% over the last two years, driven by Mexico and Brazil and the spread of streaming throughout Latin America. Right now, that impressive growth doesn’t change the overall picture much — the region still only accounts for 5.9% of collections revenue. But if that growth pattern continues, the market could become significant soon. Over the last five years, Latin America collections went from 4.1% of the global total to the aforementioned 5.9% share.
The same goes for some markets in Asia. Overall, there’s not much growth there — it’s down 0.3% because of Japanese currency fluctuations but up 6.8% on a constant currency basis. But Vietnam, Indonesia and the Philippines, where between 80% and 85% of collections revenue comes from digital, are up 270.4%, 111.6% and 325.8%, respectively, over the last five years. Those increases aren’t big enough in revenue terms to lift the overall business, but they’re growing fast enough that they could make a difference five years from now. Africa, hailed as having so much potential, seems to be stuck: It went from accounting for .7% of global music collections to .6%. That won’t matter much to overall revenue anytime soon. But it shows how the music business still faces serious challenges in Africa, as well as how those challenges impact real, working creators. These problems are complicated, but they are also urgent: Creators in Africa deserve better.
Growth is continuing in bigger markets, however; the top 10 markets grew 6.3% last year. Over the past five years, the U.S. and Canada grew 44.4% and 38.9% respectively, with the U.K., France and Germany up 44.5%, 34.7% and 20.2%. The strongest growth over that time took place in Korea, up 70.9%. The health and stability of the larger markets should make it easier for the fast-growing smaller ones to improve the entire business.
Global royalty collections for song rightsholders grew 7.6% last year, to a new high of 11.75 billion Euros ($10.9 billion, based on the average exchange rate for 2023), according to CISAC (the Confédération Internationale des Sociétés d´Auteurs et Compositeurs), the Paris-based collecting societies trade organization. Much of the growth was driven by two categories: Digital collections rose 9.6% to 4.52 billion Euros ($4.18 billion), while live and background music royalties grew 21.8% — fueled largely by the concert business — to overtake the pre-pandemic total from 2019.
The big collecting societies all had good years, but the CISAC report offers unparalleled insight into a complicated but important part of the music publishing business. (CISAC includes other collecting societies from outside the music business, but publishing accounts for most of these royalties, which are, in turn, more important to music than to other businesses. CISAC breaks out music royalties, but its figures only include those that go through CISAC member societies rather than direct deals.) There are no big surprises here: Digital has been the main driver of growth recently, more than doubling in five years from 2.06 billion Euros ($1.90 billion) in 2019 to 4.52 billion Euros ($4.18 billion) last year — although last year’s growth of 9.6% was lower than in any of the preceding four. Digital now accounts for 38.5% of collections, more than any other category.
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Collections for broadcast and live concerts and background music represent the two other major sources of revenue, accounting for 28.7% and 26.1%, respectively. (Background music refers to compositions played in public, at restaurants, stores or bars, for example.) Royalties from TV and radio declined 5.3% to 3.37 billion Euros ($3.11 billion) after a significant jump the previous year. They have stayed fairly steady over the past half-decade.
The live and background music figures are more complicated because of the disruption from the pandemic. Last year those categories grew to 3.06 billion euros ($2.82 billion), fueled mostly by the return of live music revenue, which in some regions may lag live music events. More significantly, that represents a 12.7% jump from 2019.
Collecting societies take in most of their business in Europe and the U.S.; CISAC has one category for Western Europe and another for the U.S. and Canada. Western Europe collections rose 8.2%, while those in the U.S. and Canada rose 7.8%. Taken as a whole, Europe accounts for more than half of total collecting society revenue, and the U.S. and Canada together account for another 27.1%. Asia-Pacific royalties shrank by .3%, largely due to currency fluctuations in Japan, without which the region would have seen 6.8% growth. The fastest growing region is Latin America, up by 26.2% — and by 108.2% over the past two years – although it only accounts for 5.9% of the overall market. Africa, where executives have seen massive potential for years, is still growing very slowly – up 3.2% to .6% of the overall market.
General CISAC collections are also up 7.6%, to 13.09 billion Euros ($12.1 billion), also an all-time high, with digital up 9.6% to 4.62 billion Euros ($4.3 billion). (This includes collecting societies for other media, such as writing and visual art, which many countries in Europe have.)
Billboard will follow this news story with a more extensive analysis of growth sectors, the future of various markets, and how this business might grow in the years ahead.
Achille Lauro has had many different lives: that of a “street boy” in the Roman crew Quarto Blocco, then as protagonist of the Sanremo Festival and Eurovision Song Contest, a performer in sold-out arenas, entrepreneur and now a judge on The X Factor Italy. He is a person with solid, sincere and passionate convictions, who put their idea of an artist at the center of attention, capable of overlooking everything but never their own abilities and determination. Meeting Achille Lauro for this interview on a nice afternoon in Milan — after the release of his latest single “Amore Disperato,” with the delicate sound of a piano lesson in the background — was just the confirmation of all this.
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As an artist, but not only, you reinvented yourself several times. You are like a cat: you have nine lives.
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I hope, so I still have some to spend! For me, life is always full of opportunities for change. I don’t think I’m the only one. There are people who live just like this, changing their skin and their lives, chasing an idea, aiming for an increasingly distant goal. My curse, but also my blessing, is all of this. I often feel so projected toward the future that I can’t live well in the present. However, this is also my strength: being beyond the contemporary. The worst thing they wrote about me was that I always tried to amaze people, but instead I just tried to surpass myself, often ending up in territories I didn’t know. I don’t want my job to turn into an assembly line.
After all, you are artistically omnivorous and have nothing to defend other than your talent.
I like “omnivorous,” but I believe that talent is ultimately not enough. Dedication toward what you love and extreme commitment count. In the end, all this leads to great results, as well as always seeking innovation. It’s true, I’ve never been afraid of losing anything. Each of my albums is always different from the previous one, because I am looking for a new universe to immerse myself in. I think it was harder initially for a listener to understand my direction. But I’m not reassuring, I don’t want to bring you into a comfort zone by always doing the same thing.
You’ve been on the scene for 10 years, and in this decade, everything has happened musically in Italy: a real generational revolution in the charts, but also the renewal of Sanremo – and you have been the protagonist of the festival several times.
They have been 10 intense years because there has been a great evolution of our music scene, especially thanks to younger artists. Many of them have understood that the more unique and particular they make themselves, the more they strike the chords of the public’s feelings. I’m not even completely convinced that Auto-Tune was the stylistic hallmark of this era. Already in the ’70s funk bands used the Vocoder, then there were Daft Punk in the ’90s…. When I started, it was the era of street rap, in which you had to say certain things and maybe you were ashamed to show your feelings, your weaknesses. Today, however, there is room for emotions, which is very important for me. However, there has been a great evolution in the trap and urban scene. We went from a very dark production to something lighter. Above all, those kids who come from the suburbs didn’t ape the Americans but chose their own narrative path, going much higher in quality. They tell of miserable realities that are in contrast with the luxury that glitters 15 minutes away from them. Milan is the place par excellence to describe this discrepancy. For them, as for me, music is a path to redemption and redemption. Then it’s nice that pop is no longer considered synonymous with poor music, and this allows many young artists to try their hand at this genre without fear.
Achille Lauro
Marcello Junior Dino/Billboard Italy
What do you think about the fact that electronic dance music is connecting more and more with pop? It is a process that began many years ago but continues at a mainstream level in Italy, too.
True. I would like to open the top 50 and hear globally competitive productions and also an acceleration toward the contamination between dance and what really characterizes one’s culture, one’s country. Look at what is happening in Spain with Rosalía or C. Tangana, who take their tradition and mix it with something new.
What are you finding as a judge of The X Factor?
I’m trying to find something strong in identity in my team. My final three choices are slightly unconventional talents. I’m delighted to be able to try to do something different for the program. In the end, in Italy, only The X Factor and Sanremo are left to give great motivation to kids, to new talents…. Only in these contexts does something different and important really happen.
And you know a lot about Sanremo.
Let’s say that I was part of a change for the better. The festival was more permeable to the innovations seen in our music scene. It approached very distant worlds that never paid attention to before. Standing on stage with 10 million people watching you is an opportunity that I have always taken advantage of, even when I made mistakes.
Now, after four times at the festival, would you like to do Sanremo more as a guest or as a competitor?
If I have the right song I would go as a contestant. I love what I do and I want to take it to the top, but not in a grimly economic sense. I’ve always found my way, now I’m also an entrepreneur, I’ve opened a real estate company, so I’m not thinking about Sanremo for an economic question. But I’m ambitious: Sanremo is like the Champions League for a footballer. If you go there, you do it not only to participate but to win.
In your movie Ragazzi Madre: L’Iliade there is a passage where you reveal your great love for ballads, and the new single “Amore Disperato” is an intimate song, with acoustic sounds and a melancholic flavor.
I love ballads because they allow me to talk about my personal stories, to tell my experience, without inventing details to embellish them or make them more authentic. It’s all in that song. I want to maintain a certain simplicity, which for me goes hand in hand with authenticity. “Amore Disperato” is about a true story, so it was very easy for me to make it.
You recently went to the United States and talked about a future collaboration with Arturo Fratini, aka Lester Nowhere. We know he worked with Kanye West after giving him a CD with his phone number.
We did some things together during my work trip to Los Angeles, which was a very interesting and profitable period for me. Lester Nowhere is a very interesting artist and another demonstration that between obsession and attraction something incredible can happen. As in his case: meeting and then working with a great artist like Kanye West.
Achille Lauro
Marcello Junior Dino/Billboard Italy
Shawn Mendes, Benson Boone, RAYE, Teddy Swims and the Mexican-born sister trio The Warning are set to perform at the 2024 MTV EMAs. The show is set to be broadcast live on Nov. 10 from Co-op Live in Manchester, U.K.
Four of those artists – Boone, RAYE, Swims and The Warning – are also vying for Grammy nominations for best new artist. RAYE swept the Brit Awards on March 2. Boone won best alternative at the MTV VMAs on Sept. 11.
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In addition, Bush frontman Gavin Rossdale and screen stars Aaron Taylor-Johnson, Jodie Turner-Smith and Lucien Laviscount will take the stage as presenters. Ten of the 11 artists with the most nominations for the 2024 MTV EMAs are women. The only man who cracked the leaderboard is Kendrick Lamar, with four nods.
Taylor Swift leads with seven nods, including best artist, best video, best pop and biggest fans. Ariana Grande, Billie Eilish, Charli XCX and Sabrina Carpenter each scored five nominations. Closely following with four nods each are Ayra Starr, Beyoncé, Lamar, LISA, plus first-time nominees Chappell Roan and Tyla.
Fans can vote for their favorites on the EMAs website from now until 00:00 CET on Nov. 6.
The 2024 MTV EMAs will broadcast at 9 p.m. GMT Sunday, Nov. 10, on MTV UK, Channel 5 and Pluto TV, and will be available on demand on Paramount+ from Nov. 12. Tickets will be on sale at a later date.
Bruce Gillmer and Richard Godfrey are executive producers for the 2024 MTV EMAs. Debbie Phillips and Chloe Mason are producers.
This will be the eighth time the EMAs have been held in the U.K. Last year’s ceremony was set for Nov. 5 in Paris, but was canceled two weeks before the show due to the Israel–Hamas war, becoming the first EMAs to be canceled in its 30-year history.
In one of their first performances nearly two decades ago, a modest gig along the banks of the Nile in Egypt, Cairokee played to a silent crowd – no applause, no cheers. Reflecting on this moment in a recent interview, Cairokee’s lead singer Amir Eid shared this story to illustrate the mindset that has defined the band from the start. The band didn’t interpret the audience’s silence as failure; instead, they heard the hum of something new. Rather than retreat, they pushed forward, knowing deep within that they were planting the first seeds of a new musical landscape. What began that night wasn’t just a performance. It was a turning point for Arabic indie bands, signaling the potential to rise from the underground and become charting artists with a sound that would echo far beyond the river’s shores.
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Fast forward to today. These echoes eventually reached Europe and North America, where Cairokee embarked on various successful tours. The first one, in 2019, was followed by 2022’s tour which saw them perform in cities like New York, Houston, Los Angeles and San Francisco. More recently, they completed a multi-city tour across Europe, the U.S. and Canada, which wrapped up on Sept. 30, further solidifying their global presence. Meanwhile in August 2024, at the Alamain Festival on Egypt’s North Coast, they sold out a show of upwards of 27,000 fans, suggesting their echoes have become something of a roar, reverberating globally.
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Founded in 2003, and led by singer-songwriter and guitarist Amir Eid, the Egyptian rock-pop band has maintained its original band members with Tamer Hashem on drums, Sherif Hawary on lead guitar, Adam El Alfy on bass and Sherif Mostafa on keys. While their early music carried political undertones, it was in 2011, during Egypt’s revolution, that Cairokee’s breakthrough single, “Sout El Horeya” (The Voice of Freedom), turned them into a voice of a generation, where the song became an anthem for Egypt’s youth and later found resonance with youth culture around the Arab region.
Cairokee’s Momentous Discography
In the time since, Cairokee has released six additional studio albums, each evolving musically: Wana Maa Nafsy Aaed (When I Sit Alone, 2012), Nas W Nas (Some People, and Others, 2015), El Sekka Shemal (Wrong Way Blues, 2014), Noaata Beida (A Drop of White, 2017), The Ugly Ducklings (2019) and Roma (2022), along with two compilations of their biggest hits. While every album carries with it Cairokee’s sonic fingerprint — largely driven by lead singer Amir’s Eid’s distinctive vocal quality — over time they broadened their sound to include a mix of rock, pop, elements of hip-hop and traditional Arabic sonic textures, showcasing their versatility.
In many ways, Cairokee have often been like a mirror to the times in which they exist, reflecting the sentiment of not only Egypt’s youth, but millennials and Gen Z across the Arab world. They weren’t the only band to launch at the time, alongside them we saw the rise of Massar Egbari, Jadal, Adonis, to name a few, but Cairokee have managed to achieve a level of pop and mainstream success with several songs finding a home on Billboard Arabia’s charts.
In early albums like Matloob Zaeem (A Leader is Wanted), we hear the political undertones they were first known for, particularly in songs like the title track, or “Ethbat Makanak” (Hold Your Position) and “Ehna El Shaab” (We Are the People). Musically, this album was driven by Amir and Hawary’s swirling soft rock guitar licks and riffs and sardonic political commentary. We find this sound continuing through to their follow-up album, Wana Maa Nafsy Aaed (When I Sit Alone), which sonically oscillates between heavily reverb guitar driven tracks like “Kol Youm Momken Yekoon Bedaya” to songs teetering on pop anthems like “Mestany.”
Their 2014 album, El Sekka Shemal, marked a turning point for Cairokee, presenting a more refined sound, while introducing an eclectic blend of musical references. El Sekka Shemal presented a fuller sound, both with atmosphere production and a deeper integration of Arabic textures, including the rababa and percussions, as heard in songs like “El Khat Dah Khatty.” This album sees Cairokee pushing the boundaries of genre while expanding their collaborations, as heard in “Agmal Ma Andy” featuring Souad Massi, and later the genre-bending “Ghareeb Fi Belad Gareeba” (Stranger in a Strange Land) with shaabi music icon Abdel Baset Hammouda.
In Nas W Nas, Amir Eid’s vocals come into focus, with different production elements supporting a more polished studio sound. The gentle guitar lines and keys in tracks like “Walla Ma Aayez (All I Really Want),” along with subtle Arabic textures – such as oud lines and percussions in “Geina El Dounia Fe Laffa” – create a fuller sonic backdrop. However, it’s in “Kol Haga Betaady” (This Too Shall Pass) that Eid’s pop sensibility shines, featuring Shahira Kamal. Their memorable duet presents an earworm exchange with memorable lines like “Everyone is scared of tomorrow/Tomorrow comes and they are still scared/Tomorrow isn’t a day/It’s an idea.” Amir Eid again manages to hold a mirror to the times, in 2015 reflecting the era’s political uncertainty.
Eid’s introspective lyricism drives Noaata Beida (A Drop of White, 2017), as seen in the title track featuring Abdelrahman Roshdy, which reflects a dualistic struggle playing out between the two vocal lines. Politically weary themes resurface in “Kont Faker” (I Thought) and “Hodna.” Musically, we see Cairokee embracing more eclecticism, offering diverse tracks like the rhythmic “Layla” and anthemic “Dinosaur” while nudging more into a pop sound.
This dynamism culminates in The Ugly Ducklings (2019), where a multiplicity of genres is presented, expanding Cairokee’s audience base by offering them each something. The album spans alt-rock tracks like “Benkhaf” (We Get Scared) to hits like “Ya Abyad Ya Eswed” (Either Black or White), which draws from popular Egyptian genres like shaabi and mahraganat. This cross-genre approach continues and peaks in Roma (2022). However, we see another turning point for Cairokee in the high production value, and synthpop influences as heard in the hit song “Samurai” to the beat driven “Basrah We Atooh” (Lost in My Headt), both of which continue to chart Billboard Arabia’s Hot 100. Meanwhile, seven songs from Roma continue holding ground on various Billboard Arabia lists, cementing Cairokee’s place as a pioneering force offering an alternative to the traditional pop landscape.
The Voice of Cairokee, Amir Eid
Amir Eid’s voice has a deep rasp in it, the kind of guttural texture that makes it feel like it has traveled from a far-off time to deliver a very important message. It’s not a prophetic voice, but rather one that transmits the timbre of falling in love in one song, and in another, cutting socio-political commentary. His vocal quality and lyricism have been central to Cairokee’s identity, and through his words, Eid expresses the frustrations, hope, and loneliness of a generation navigating everything from political uncertainty to personal challenges. His side passion projects, including the soundtrack for the hit series Rivo, andmhis EP Roxi (2024), have further showcased his artistic evolution.
Envisioned by Eid, Roxi’s elaborate and cinematic video rollout was presented in three chapters, where we see the artist blending his penchant for visual storytelling, distribution and a body of hit songs. Roxi takes on a different sonic aesthetic than Cairokee’s big band, rock and pop sound, where we see Amir’s songs like “Hagat Gowaya” (Things Inside Me) take on a darker, synthpop sound than what we heard on Roma’s “Samurai.” Lyrically, Amir combines his penchant for storytelling in this three-chapter cinematic story of falling in love, with lyrics bordering on existential explorations deep within himself. Shortly after the EP’s release, songs like “Esmek Eh” (What’s Your Name?), “Hagat Gowaya” and “Nasy Kol Haga” (I’ve Forgotten Everything) landed on Billboard Arabia’s Arabic Indie chart and remained in the No. 26, 36, and 44 positions, respectively. Meanwhile, Eid currently holds the No. 56 position on Billboard Arabia’s Top 100 Artists chart at the time of publishing this article.
From Cairo to North America, Cairokee’s Live Shows
It is only possible to tell the story of Cairokee and Amir Eid by also discussing the resonance of their live shows. After concluding their third multi-city North America tour, Cairokee has found an audience both at home and abroad. In August 2024, Cairokee sold out their show in Jeddah, and the very next day at the Al Alamein Festival on Egypt’s North Coast, Cairokee saw over 25,000 attendees, according to the artist’s team. Upon returning to Cairo in the aftermath of their tour, they sold out another show with upwards of 27,000 in attendance at ZED EAST in October 2024. Their concerts are riveting experiences, with iconic collaborative moments, in the past they have featured guest artists on their stage such Marwan Pablo, and later Muhab and Tult8e, highlighting their ability to blend genres and connect with a diverse audience.
After two decades of pushing boundaries and challenging the status quo, Cairokee’s journey is far from over. They continue to evolve musically while staying true to much of their original fan base, while their impact on the Arabic music scene only grows stronger with time.
Cairokee
Courtesy of Cairokee/Billboard Arabia
Global superstars like Adele, Harry Styles and Ed Sheeran helped British music exports climb to a record high of £775 million ($974 million) last year, though increasing competition from other international markets such as Latin America and South Korea is putting the U.K.’s long-held status as a “music superpower” at risk, according to labels trade body BPI.
BPI, which represents over 500 independent labels, as well as the U.K. arms of Universal Music Group, Sony Music Entertainment and Warner Music Group, says 2023’s export tally is the highest annual total since the organization began analyzing labels’ overseas income in 2000 and more than three times the amount recorded a decade ago.
However, last year’s 7.6% rise in export sales — comprising all physical music sales and streams of U.K. artists overseas — was less than half of the 20% increase reported in 2022, with BPI estimating that artists from the U.K. now account for less than 10% of global music streams, according to figures released Monday (Oct. 21).
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In comparison, as recently as 2015, U.K. artists were estimated to collectively account for 17% of music consumption worldwide, reports BPI, which bases its numbers upon label trade revenue.
“It is encouraging to see British recorded music continuing to perform strongly on the world stage, but we can and must do even better in the face of fierce global competition as rival markets grow at pace,” said BPI CEO Jo Twist in a statement.
BPI said the U.K. was no longer just competing against traditional “heavyweights” such as the U.S. and Canada but also with fast-growing music markets in Latin America and countries like South Korea where artists can receive significant government backing.
To maintain the U.K.’s “proud record as a music superpower,” said Twist, the British music businesses must receive government backing to create “a supportive policy environment” that encourages record label investment in talent. Future legislation around the use of artificial intelligence (AI) in the U.K. must keep “human artistry at the heart of the creative process,” added the BPI boss.
Adele, Dua Lipa, Sheeran, Styles, The Beatles, Queen and Elton John all ranked among the most streamed U.K. artists globally last year, said the London-based trade organization, citing Luminate data.
Breakthrough acts Glass Animals, PinkPantheress, Raye and rapper Central Cee all received more than 1 billion streams worldwide in 2023, while around 500 U.K. artists accumulated more than 100 million global streams last year, up from almost 450 in 2022, reports BPI.
Worldwide, consumption of British music increased in every region last year, with export revenues rising by 8.2% in North America and 4.8% in Europe — the two biggest regions for U.K. music exports, accounting for almost 80% of the global total combined. There were also double-digit increases in Latin America (up 17%) and Africa (up 11%), although equivalent monetary values were not provided.
In terms of countries, the U.S. remains the biggest market for U.K. music sales, accounting for £321 million ($417 million) in trade revenue, a rise of 8.3% on the previous year. Germany stays in second place with revenue climbing 6.7% to £63 million ($82 million), followed by France (up 2.4% to $57 million). China overtook Sweden to claim tenth position, with British acts’ earnings rising by 11% to £14 million ($18 million) in the country.
The U.K. is the world’s third-biggest recorded music market behind the U.S. and Japan with sales of $1.9 billion in 2023, according to IFPI. It is also the second-largest exporter of recorded music worldwide behind the U.S.
LONDON — Jeff Jones will step down as the CEO of The Beatles’ Apple Corps Ltd after 17 years in the role, the company has announced (Oct. 21). Apple Corps Ltd was founded in 1968 by the Fab Four to control the band’s interests across music, film, publishing and more. The role of CEO was […]
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“When we learn the choreography for the first time, we usually learn choreography that is almost complete, but I feel like we have to include our own style,” RIWOO says of his creative specialty in the group. “If our members want to show something, I want to make sure we can express it and edit it a little so that it’s more BOYNEXTDOOR.”