International
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TikTok is launching a new “social music streaming service” in Indonesia and Brazil, the company announced Thursday (July 6).
TikTok Music is a premium-only service that users will be able to synch with their existing TikTok accounts in order to listen to, share and download the tracks they discover on TikTok. The service is available starting now in both countries; all new TikTok Music users will be offered a one-month free trial.
TikTok Music will launch with a “full catalogue of music from thousands of labels and artists,” according to a press release. That includes Sony Music, whose catalog hasn’t been available on TikTok’s existing streaming service, Resso, since September. The release adds that Sony’s catalog will become available on Resso again beginning Thursday.
Following Thursday’s launch, Resso — which launched in March 2020 in India and Indonesia before later being made available in Brazil — will cease operating in both Indonesia and Brazil on Sept. 5. Existing Resso users will be invited to transfer their accounts to TikTok Music “with the click of a button,” the release states.
TikTok’s pivot to a subscription-based streamer began in May, when its Chinese parent company, ByteDance, announced that Resso would become a premium-only service.
Among other features, TikTok Music subscribers will have the ability to swipe up and down on the app to explore personalized music recommendations; connect with “like-minded” music fans; sing along to real-time lyrics; co-create collaborative playlists with friends; import their music libraries from external playlists; and search for lyrics to discover songs, according to the press release. The service will include uninterrupted ad-free listening and a download function allowing users to listen to music offline.
“We are pleased to introduce TikTok Music, a new kind of service that combines the power of music discovery on TikTok with a best-in-class streaming service. TikTok Music will make it easy for people in Indonesia and Brazil to save, download and share their favourite viral tracks from TikTok,” said Ole Obermann, global head of music business development at TikTok, in a statement. “We are excited about the opportunities TikTok Music presents for both music fans and artists, and the great potential it has for driving significant value to the music industry.”
For more than a year, ByteDance has been signaling its intention to launch a music streaming service that would compete with Spotify, Apple Music, Amazon Music and YouTube. In spring 2022, the company registered the handles @TikTokMusic on both Twitter and Instagram; that May, it also filed a trademark application with the U.S. Patent and Trademark Office for a service under the same name. In October, Billboard confirmed that ByteDance was in conversations with all major music rights holders to launch its music streaming service in additional countries in Latin America, Southeast Asia, Australia and New Zealand.
The launch of TikTok Music is a potential game-changer for the music industry, as rights holders have pressured the company to embrace a subscription model over an ad-supported one. Streaming subscriptions are a primary driver of music industry revenue, with paid subscription streaming revenue surpassing $10 billion in the United States for the first time last year, according to the RIAA. It accounts for 77% of all streaming revenue and nearly two-thirds of total revenue.
International independent pioneers Michel Lambot and Kenny Gates received IMPALA’s Outstanding Contribution award to commemorate the 40th anniversary of the [PIAS] group. The award was announced on Tuesday (July 4).
Over the last four decades, [PIAS] has grown from a vinyl record importer on behalf of UK independent record labels into a key European and global recording, marketing and distribution outlet. [PIAS] currently has 19 offices and 280 employees active globally.
Lambot and Gatesalso founded IMPALA in 2000 to develop a single voice for the independent music sector in Europe. They were instrumental in creating Merlin as well as Worldwide Independent Network (WIN), with a view to supporting and expanding the independent music ecosystem internationally.
Lambot and Gates were presented with their awards by Helen Smith, executive chair of IMPALA, at their BXL CENTRAL – CHEZ [PIAS] record shop and office located on Rue Saint Laurent in Brussels.
“Michel and Kenny’s story is an inspiration to all emerging independents starting out in the sector,” Smith said in a statement. “The contribution of [PIAS] to the European music sector is totally unique. [Their] amazing 40th-anniversary re-releases speak for the artists and great music, and IMPALA, Merlin and WIN speak for their approach on collaboration making everyone stronger.”
“Back some 25 years ago, we had the idea to combine forces of a handful of independent companies to increase our market leverage and playing field,” Lambot said in a statement. “That sounded crazy and naive: trying to unify independent companies owned and run by people fiercely independent was antinomic… And now getting an award by IMPALA which has become a kind of institution makes me feel so proud and so happy. The recognition by our peers of what we did all these years and are still doing, Kenny and myself, as [PIAS] on one hand, and for the independent world on the other hand, is very moving”.
Gates, who serves as CEO of [PIAS] added: “Our goal at [PIAS] has always been to expand our dreams by creating a company of holistic values that reflects a pan-European diversity. It’s been an incredible journey of constant adaptation, and we couldn’t receive this award without thanking all our staff and friends.”
IMPALA’s Outstanding Contribution Award is designed to put a spotlight on European independent music and those who drive it, as well as initiatives that deserve particular recognition. Previous recipients include Tony Duckworth, Didier Gosset, FONO, Kees Van Weijen, Keith Harris OBE, Tom Deakin, Love Record Stores, Music Declares Emergency, Markus Tobiassen and newspaper Dagens Næringsliv, Jonas Sjöström, Plus 1 Refugees welcome!, Alison Wenham, Label Love, Eurosonic Noorderslag, Sabine Verheyen MEP, Armada Music/Armin van Buuren, Martin Mills OBE, Mary Moneyball MEP, Charles Caldas and Mario Pacheco.
Lambot and Gates previously received the Indie Champion award at the AIM Music Awards 2022 in London.
Late British media journalist Juliana Koranteng previously invited Lambot and Gates to share their story on her 20MinutesWith podcast. In this episode, the two executives talked about their ambitions, successes and challenges in growing the [PIAS] network over the years. (Sadly, it turned out to the last episode Koranteng recorded. The journalist died in February at age 64.)
IMPALA was established in 2000 and now represents nearly 6,000 independent music companies. The organization’s mission is to grow the independent music sector sustainably, return more value to artists, promote diversity and entrepreneurship, improve political access, inspire change and increase access to finance.
The Billboard Global 200 and Billboard Global Excl. U.S. charts have been home to wide a variety of international hits, across many genres, cultures and languages. Dance music has been able to seamlessly float across cultural and geographic lines, including on the latest, July 1-dated rankings, as three artists, each from a different continent, debut with their own high-energy boosts.
Kylie Minogue, one of Australia’s most enduring stars, debuts on the Global 200 with “Padam Padam” at No. 190 while climbing to No. 169 on the Global Excl. U.S. list. Since its May 18 release, the thumping track has increased its weekly streams each week, culminating in a 17% bump to 9.6 million worldwide in the frame ending June 22, according to Luminate.
The song is Minogue’s first non-holiday entry on either global chart and continues to build months before the expected September release of parent album Tension; no tracks from her 2020 set Disco appeared on the surveys.
Elsewhere, South Korea-born, Germany-based singer, DJ and producer Peggy Gou makes her global chart debut, at No. 137 on Global Excl. U.S. with “(It Goes Like) Nanana.” The house single drew 9.6 million streams worldwide June 16-22, its first full week of release.
Plus, Germany’s Purple Disco Machine teamed with France’s Kungs on “Substitution,” new on Global Excl. U.S. at No. 199, up by 3% to 7.9 million streams around the world. Neither act has made the Global 200, but “Substitution” is the second entry for both on Global Excl. U.S., following the former’s “Hypnotized,” which hit No. 121 over a 23-week stay in 2020-21, and the latter’s “Never Going Home,” which reached No. 107 amid a 15-week run in 2021.
The burst of dance music on this week’s global charts is diverse, both geographically and stylistically. These tracks join others by chart mainstays including David Guetta and Calvin Harris, as well as such pop artists drawing from the dance world as Dua Lipa, whose “Dance the Night” holds in the Global 200’s top 40, and Jain, who jumps from 68-41 with 2016’s resurgent “Makeba” (which is now being promoted to pop radio).
She make it look easy, ‘cause she got it. Earlier on Thursday (June 29), Billboard reported that the first nine shows of Beyoncé’s Renaissance World Tour made her the top-grossing touring act of May. But there’s more! She wrapped the European leg of the tour Wednesday night in Warsaw, posting career-high blockbuster numbers. According to figures reported to Billboard Boxscore, Beyoncé grossed $154.4 million and sold 1 million tickets across 21 shows.
Not only is that a huge number that resists qualification, it’s the biggest gross and attendance of any of Beyoncé’s previous European legs. On 2016’s The Formation World Tour and 2018’s On the Run II Tour (co-headlined with Jay-Z), she earned $87 million, marking a 77% bump on her recent stint.
The so-far $154 million-plus total from 21 shows over two months is more than any artist made in the six-month window that defined Billboard’s midyear report. Of course, Harry Styles, Elton John and other acts atop those charts continue to add to their hauls, but it bodes well that the Renaissance World Tour isn’t even half done, putting it in immediate contention for year-end honors.
The tour’s attendance of 1.05 million improves upon 871,000 in 2018 and 867,000 in 2016. It’s the first time that any leg of any solo Beyoncé tour broke the seven-digit milestone.
Of the 14 markets Beyoncé hit, 12 of them yielded local records. That includes the biggest gross in the history of London’s Tottenham Hotspur Stadium and Warsaw’s PGE Narodowy, plus the attendance record at Tottenham. Elsewhere, she set highs for single-night engagements and broke ground among women and Black artists throughout Europe.
The obvious standout of the European shows was a five-night run in London, earning $42.2 million from 240,000 tickets. It instantly blasts in to the all-time top 10 Boxscores, ranked seventh behind two engagements apiece from Harry Styles, Take That and Coldplay. That makes it the single biggest report by a woman, a Black artist, or by any act from the United States.
Further, Beyoncé broke the $10 million barrier with double-headers in Solna, Sweden; Amsterdam; and Warsaw. She scored one more eight-figure show with one night at Paris’ Stade de France. The $10.1 million is slightly off from the $10.9 million from On the Run II, but consider that the 2018 gross came from two shows, matching 92% of that gross with just one show in 2023.
These 21 shows push Beyoncé’s reported career gross to $921.7 million and attendance to 9.9 million. But she’s not done for the near future.
The Renaissance World Tour continues with 36 shows in the U.S. and Canada, kicking off on July 8-9 in Toronto. If Beyoncé continues at this pace, the North American leg would gross $264 million and sell 1.8 million tickets. That leg alone would pass the global total of The Formation World Tour to become the biggest of Beyoncé’s career, though it’d make for a worldwide total of about $415 million and 2.8 million tickets.
On that 2016 run, Beyoncé paced $5.3 million in North America, compared to $5.1 million in Europe, indicating that those estimates could be slightly low. Her Renaissance grosses leapt by 44% in Europe from her previous solo tour, but post-pandemic results across the industry have exacerbated an existing ticket-price gap between the continents. Despite typically smaller capacities, North American stadium grosses have ballooned in a more extreme way than in Europe, which could push Beyoncé’s totals even higher.
Final results will depend on final pricing via the dynamics of a post-pandemic ticketing ecosystem. But it is more than safe to say that Beyoncé will soar beyond $1 billion and 10 million tickets in career figures due to her biggest tour ever.
The pace that global music industry revenues have been growing is expected to slow this year, as the industry is “on the cusp of another major structural change” stemming from the changing price of streaming subscriptions, artificial intelligence and new payment models, according to a closely watched report from Goldman Sachs.
In its latest Music in the Air report, published Wednesday, Goldman’s research analysts say they expect global music industry revenues in 2023 to grow by 7.1%, down from an 8% growth projection last year, as live music and publishing growth rates return to more normal ranges of 6% and 8% growth this year respectively. The compound annual growth rate for revenues from 2023 to 2030 ticked up slightly to 7.3%, from 7.1% last year, and streaming revenue is expected to hold steady at an 11%-growth rate, according to the report.
That indicates steady and even more broadbased growth, researchers say, but the industry is about to face a fresh wave of massive changes.
“We believe the music industry is on the cusp of another major structural change given the persistent under-monetisation of music content, outdated streaming royalty payout structures and the deployment of Generative AI,” Goldman researchers wrote in the new report. “In the wake of these developments, we believe a more coordinated and collaborative response from the main stakeholders will be key to ensure that the industry not only continues on its path of sustainable growth but also captures new business opportunities.”
Echoing a frequent refrain of music industry executives, Goldman’s researchers say monetization of music content is way behind the rate of consumption. They estimate that the revenue earned per audio stream has fallen 20% over the past five years, and that the revenue companies earn per hour of music streamed on Spotify is four times lower than for Netflix.
They estimate that up to $4.2 billion in potential revenue could be gained over time by charging different audience segments, such as super fans, more for subscriptions.
Goldman analysts also wrote that the current method of treating all streams lasting less than 30 seconds the same and paying content owners a pro-rata share of streams “needs to evolve…to cope with dilution of market share.” This weakening, they say, is coming from the fast-growing number of songs uploaded to digital service provider (DSP) platforms, fraudulent and artificial streams and “the propensity of algorithms to push lower royalty content.”
Researchers also sounded a positive note on the potential for generative AI to lower barriers for artists, boost music creation capabilities and improve industry productivity overall, with the major music companies best positioned to benefit.
“We believe the quality of the input to large language models is critical and the largest owners of proprietary (intellectual property) are best positioned to leverage the technology,” researchers wrote, noting the industry will need to be aligned in controlling the deployment of that tech.
The report also notes that, despite fears of market dillution from the rush of new content, Universal Music Group and Sony Music Entertainment both maintained their recorded music market share in 2022, with only Warner Music Group losing market share — about half a percentage point — to independents.
“We continue to expect modest dilution of market share over time, mostly driven by the revenue mix shift towards EM, although we believe that the major record labels will continue to expand their presence in EMs through partnerships, investments and bolt-on M&A,” researchers wrote.
Spotify maintains its clear lead among the DSPs with 34.8% of total global market share in 2022, although it edged 60 basis points lower. YouTube Music was the “major gainer,” gaining about 3 percentage points of market share over the past three years to hold market share in 2022.
Lucy Dickins, the highly respected agent of Adele, Mumford & Sons and Olivia Rodrigo who serves as global head of contemporary music and touring at William Morris Endeavor (WME), has been named this year’s recipient of the U.K.’s Music Industry Trusts Award (MITS).
Dickins — whose clients also include Stormzy, Rex Orange County, SAULT, Little Simz, James Blake, Jamie T, Hot Chip, Bryan Ferry, Mabel and Laura Marling — will receive the award on Nov. 6 at a gala ceremony at London’s Grosvenor House Hotel. The event will benefit U.K. charities the BRIT Trust and Nordoff Robbins.
“I’m truly humbled by this recognition and honoured by the many colleagues and clients I’ve gotten to work with throughout my career and at WME,” Dickins said in a statement.
MITS Award committee co-chair Toby Leighton-Pope said Dickins’ “impact on the industry is undeniable and her contributions continue to shape the industry landscape.”
Dickins regularly appears on Billboard’s Women in Music, International Power Players and Power 100 lists.
Previous recipients of the annual MITS award include Lucian Grainge, Ahmet Ertegun, Simon Cowell, Michael Eavis, Elton John & Bernie Taupin, Annie Lennox, Roger Daltrey, Rob Stringer, Emma Banks, broadcaster and DJ Pete Tong and Dickins’ uncle, legendary British music executive Rob Dickins. Last year’s MITS award was given to entrepreneur Jamal Edwards, who had died earlier in the year at the age of 31. It was the first posthumous award given in the event’s 32-year history.
Dickins relocated to WME’s Beverly Hills office from London last year after being promoted to global head of contemporary music and touring at the agency, making her the first woman to lead a talent agency’s music division. Her responsibilities include overseeing all aspects of the agency’s contemporary live business.
Last year, Adele played two sold-out shows at London’s BST Hyde Park Festival in front of 130,000 fans. That was followed by her delayed Las Vegas residency, which began in November and has been extended to wrap this fall. In total, WME’s music division says it booked more than 40,000 live dates in 2022.
Prior to joining WME in 2019 — initially as head of its U.K. music division — Dickins spent more than 20 years at International Booking Talent (ITB), the London-based agency that was founded in 1978 by her father Barry Dickins and his business partner Rod MacSween.
Dickins’ lineage in the music business goes back to her grandfather, Percy Dickins, who created the weekly magazine New Music Express (NME). Her uncle Rob Dickins served as chairman of Warner Music UK for 15 years, while her brother, Jonathan Dickins, is chief executive of September Management, which counts Adele, Glass Animals and producer Rick Rubin among its clients.
Chinese pop star G.E.M. is looking to grow her Latin American fan base — and break the mold for Chinese artists — by putting out a full-length Spanish version of her latest album, Revelation. And the idea to do it didn’t come from an executive or carefully plotted strategy by her new label, Warner Music China, which released the original Mandarin version in September.
“It wasn’t necessarily something we sat down with her and sort of guided her towards,” Simon Robson, Warner Music Group’s president, international, for recorded music, tells Billboard. “It was more that she wanted to do this, and we wanted to support her.”
Robson says G.E.M.’s Revelación, which Warner Music plans to release on July 10, will be the first Spanish-language album by a major Chinese music artist at any label (as far as WMG is aware). The experiment, the executive says, is “quite indicative of what’s happening with music at the moment and just how impactful Spanish music is becoming.”
Like her Chinese original, the Spanish album — which G.E.M. says she wrote on her own, after essentially teaching herself the language — will feature 14 songs. After debuting in 2008 with her self-titled EP G.E.M, the Shanghai born, Hong Kong-raised singer, whose real name is Gloria Tang Sze-wing (G.E.M. stands for Get Everybody Moving), became one of the top-selling female artists in Asia. Often dubbed China’s Taylor Swift, she holds the record for most-viewed music video on YouTube among all Chinese artists with “Light Years Away” (267 million views), the Chinese theme song for the sci-fi movie “Passengers.”
“It has been an incredible journey working on this project as I do not speak Spanish, but I was determined to fulfill a prophecy that was made to me 10 years ago that one day I would sing in the language,” G.E.M. says in a press release announcing Revelación. “After receiving support from South America for my Chinese album Revelation, I taught myself Spanish and wrote the entire album by myself.”
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A devout Christian, the singer rose to fame in 2014 after appearing on the TV competition show, “I Am A Singer 2.” Her second-place finish boosted her popularity in mainland China. She also received a nomination for an MTV Europe Music Award for Best Mainland China & Hong Kong Act and in 2016 Forbes named her to its 30 Under 30, the only Asian artist featured on the list. She composes songs in Cantonese and Mandarin, and also speaks English.
G.E.M. signed with Warner Music China last July, after a sticky separation from her Hong Kong-based label, Hummingbird Music, which sued her in 2019 to enforce their 2014 contract, which the label said was valid until 2022. Hummingbird was seeking HK $120 million ($15.3 million) in damages, according to Chinese media reports. G.E.M. filed a countersuit for unspecified damages, claiming Hummingbird had failed to fulfill its contractual duties. Both parties were seeking exclusive rights to her copyrighted works, including her stage name. (It is unclear if the suits have been resolved. A WMG spokesperson says he does not have any information about the situation.)
Revelation, G.E.M.’s seventh studio album, is named after the New Testaments’s Book of Revelation. In the wake of the pandemic last summer, the artist found herself prone to melancholy and other negative emotions, and developed the habit of praying, she told Billboard China. Her album was a “direct dialogue between me and heaven,” she said. “I write letters to heaven, and they write back. This is what gradually gave shape to the concept behind Revelation.”
Warner Music released two songs from the album every week — accompanied by videos — for seven weeks leading up to Sept. 22. G.E.M. began noticing that user-generated content and remakes of the song in local languages by Spanish-speaking content creators were appearing on social media platforms, particularly in South America. “Whether it was due to the album’s themes or its vibes, it was evident that it was connecting strongly with Spanish speakers globally,” a WMG spokesperson says. So, she decided to learn Spanish and convert the songs into Spanish “to better share her message and music with this fanbase.”
While the plan is still in its preliminary stages, G.E.M. is planning to perform the Spanish version of the song throughout the next year, with live performances in Latin America, the spokesperson tells Billboard.
Robson says WMG currently has no plans to release any other Chinese artists’ albums in Spanish. “But I think that obviously there is an element of seeing how successful this album is,” he says. “It’s something I wouldn’t be surprised if we see more of just because Spanish music, in the broadest terms, is becoming increasingly influential around the world.”
The Warner Music executive acknowledged that there is an element of risk for G.E.M. and the label with the Spanish project but declined to define what success would look like for the artist. “It’s more about building her fan base in Latin America,” he says. “It’s step by step, really.”
WMG continues to lean into Latin music, at a time when the genre is exploding globally. Between 2020 and 2022, Latin music grew 55.29% in album consumption in the U.S., according to Luminate, more than double the overall industry’s 21.61%.
Robson points to recent tracks like Peso Pluma’s remix of Yng Lvcas’ “La Bebe,” which is holding at No. 16 on the Billboard Hot 100 this week, and the upcoming album or EP from Mexican rapper Natanael Cano, which is scheduled to drop at the end of June, as signs of Warner Music’s efforts on the Latin front. (Yng Lvcas performed last week at a songwriting camp in Madrid organized by Warner Music Spain and Warner Chappell Music Spain, part of an effort by the company, Robson says, to host more joint writing camps for both publishing and recorded music.)
Two years ago, the label named former Universal Music Group executive Alejandro Duque as president of Warner Music Latin America. Duque helped oversee the release of Anitta’s Versions of Me, whose signature single, “Envolver,” reached No. 2 on the Billboard Global 200. But now the Brazilian pop star is gone, after separating with the label in April and signing with UMG’s Republic Records, a definite blow to WMG.
“We’re already starting to build up our roster [in Brazil],” Robson says, noting the recent signing of Brazilian urban funk artist Kayblack.
More broadly, “when you look back two years prior, although we were sort of active, [it is] nothing like to the degree we are now, and are not having the success we have,” Robson says. “Alejandro is an incredibly strong executive and we’re trying to support him as much as possible.”
Two years after the pandemic and its temporary shutdown of concerts and many stores and restaurants devastated the collective management organizations that license public performance royalties for songwriters and publishers, some of those CMOs are reporting record-setting financial results. In April, German society GEMA and the United Kingdom’s PRS both collected and distributed their highest amounts ever. And on June 21, French collective management society SACEM announced that it had collected €1.41 billion ($1.54 billion) in 2022, 34% more than in 2021, and distributed €1.06 billion ($1.15 billion) — a 19% increase over the previous year. Both numbers represent new highs — both for SACEM and at least for European societies.
“Thanks to the resumption of concerts, the explosion of digital, the new agreements signed with the many users of SACEM’s repertoire, and the strategic shift undertaken in its transformation plan, SACEM had a record year in terms of both collections and royalties distributed,” said CEO Céclile Rap-Veber in the organization’s announcement. “These results demonstrate, once again, our ability to adapt and strengthen our expertise in a highly competitive and rapidly changing sector.”
For SACEM, as for all CMOs, some of the increase in revenue and distributions comes from the return of live concerts, which are a significant source of royalty revenue. But the success also reflects the growth of streaming, as well as the ability of CMOs to negotiate better prices for the compositions they license. It’s also important to note that SACEM’s results will not just affect French composers and publishers: CMOs now compete to represent the rightsholders for online use in most countries, excluding the U.S., and SACEM licenses the work of composers around the world, as well as the repertoire of Universal Music Publishing Group
SACEM, the oldest music collecting society, is setting the pace for its rivals. Its collections of €1.41 billion ($1.54 billion) are higher than those of GEMA, which in 2022 took in 1.18 billion euros ($1.25 billion), and PRS, which had revenue of 836.2 million pounds ($1.04 billion).
Direct comparisons are inexact, however, since all of the CMOs use different accounting procedures. (The two biggest U.S. CMOs, ASCAP and BMI, are also constrained in their negotiations by antitrust consent decrees.) SACEM, for example, counts money it collected and distributed in 2022, but since it takes some time to distribute funds, the money it pays out trails slightly. This implies that distributions will rise in the first part of next year. “In 2023, taking into account collections in the second half of 2022 and the first half of 2023, we expect to reach a new distribution record,” SACEM said in its announcement.
SACEM also lowered its expenses. Its ratio of operating expenses to collections was a low of 11.65%, down 3.15 points from 2021. As competition among CMOs heats up — especially between SACEM and the ICE hub run by GEMA, PRS and the Swedish society STIM — all of the societies are trying to cut costs.
In 2022, for the second year in a row, online was the biggest source of royalties — up 38% to €493 million ($538.27 million). The second largest category of revenue was television and radio, which accounted for €353.1 million ($385.56 million), up 19%. General royalties contributed €327 million ($357.06) — up 93% partly due to the return of the live music business.
The financial results only include SACEM’s core operations of collecting public performance and mechanical royalties for composers and music publishers, both in France and for online uses in most countries around the world. They do not include SACEM’s neighboring rights revenue from television and radio play of sound recordings, or the subsidiaries like the one it operates to license the neighboring rights of newspapers and periodicals when their works are used by online companies like Google and Facebook.
Street Mob Records has signed a worldwide deal with Cinq Music to distribute the label and expand its opportunities in branding, sponsorships, merchandising and synchronization. The deal will also include new talent discovery for Street Mob Records.
Founded by Fuerza Regida’s frontman Jesús Ortiz Paz (a.k.a. JOP), Street Mob Records’ artists include Chino Pacas, Calle 24, Ángel Ureta, Chuy Montana, Linea Personal and more rising regional Mexican music — or música mexicana as it is also called — acts.
“We have worked with Cinq for years and know that they’re committed to the genre,” said Paz in a statement to Billboard Español. “It’s only natural that we should partner with them to grow and expand Street Mob – combining their infrastructure, experience, and reach with our talent.”
“We bet on people, not just music, and it’s obvious that Jesus Ortiz Paz is going to carry his success as an artist into his label,” added Cinq Music president Barry Daffurn. “We are excited to team up with Street Mob Records to accelerate their growth. Cinq already brings billions of streams a month to the music world – now, we’re going to add incredible fuel to that fire with these important artists.”
Since 2018, Cinq Music has also been working with Rancho Humilde — Fuerza Regida’s label — another independent label at the forefront of música mexicana’s recent growth.
“Regional Mexican [music] is one of the hottest and fastest genres in the world right now, so to have that relationship with someone like Jesús means a lot to us,” continued Daffurn. “From the time we first started working in regional Mexican music, and the first time I sat down with Jimmy [Humilde] of Rancho Humilde, our goal was to bring this music global. The vision at that point was not to make it regional Mexican music, but more música mexicana, expanding it outside that network, to all the countries outside of [Latin America.] Corridos are leading that global expansion.”
Earlier this month, Street Mob Records and Cinq Music teamed up to release Chino Pacas’ “Yo Preferí Chambear,” which was the premiere of their new partnership. The video already racked up 2.1 million views on YouTube since it dropped 11 days ago.
In March, Chino Pacas entered the Billboard Hot 100 with “El Gordo Trae El Mando,” the artist’s first entry in the historic, all-genres chart.
“We’re operating as a distributor, from a technical standpoint, but as a company, we don’t work with everyone. The artists and labels that we do work with are very high touch,” said Daffurn. “We’re helping them with administrative support, full service marketing, and there’s money involved to make investments so they can build their own infrastructure and grow that way.”
Fuerza Regida earned its first entry on Billboard Hot 100 in January with “Bebe Dame” alongside Grupo Frontera, a romantic cumbia jam with a grupera swing that peaked at No. 25. Since then, they’ve placed three other tracks on the all-genres chart, “Ch y La Pizza” with Natanael Cano, “Igualito a Mi Apá” with Peso Pluma, and their latest “TQM” on their own.
LONDON — Amid increasing concern among artists, songwriters, record labels and publishers over the impact of artificial intelligence (AI) on the music industry, European regulators are finalizing sweeping new laws that will help determine what AI companies can and cannot do with copyrighted music works.
On Wednesday (June 14), Members of the European Parliament (MEPs) voted overwhelmingly in favor of the Artificial Intelligence (AI) Act with 499 votes for, 28 against and 93 abstentions. The draft legislation, which was first proposed in April 2021 and covers a wide range of AI applications, including its use in the music industry, will now go before the European Parliament, European Commission and the European Council for review and possible amendments ahead of its planned adoption by the end of the year.
For music rightsholders, the European Union’s (EU) AI Act is the world’s first legal framework for regulating AI technology in the record business and comes as other countries, including the United States, China and the United Kingdom, explore their own paths to policing the rapidly evolving AI sector.
The EU proposals state that generative AI systems will be forced to disclose any content that they produce which is AI-generated — helping distinguish deep-fake content from the real thing — and provide detailed publicly available summaries of any copyright-protected music or data that they have used for training purposes.
“The AI Act will set the tone worldwide in the development and governance of artificial intelligence,” MEP and co-rapporteur Dragos Tudorache said following Wednesday’s vote. The EU legislation would ensure that AI technology “evolves and is used in accordance with the European values of democracy, fundamental rights, and the rule of law,” he added.
The EU’s AI Act arrives as the music business is urgently trying to respond to recent advances in the technology. The issue came to a head in April with the release of “Heart on My Sleeve,” the now-infamous song uploaded to TikTok that is said to have been created using AI to imitate vocals from Drake and The Weeknd. The song was quickly pulled from streaming services following a request from Universal Music Group, which represents both artists, but not before it had racked up hundreds of thousands of streams.
A few days before “Heart on My Sleeve” become a short-lived viral hit, UMG wrote to streaming services, including Spotify and Apple Music, asking them to stop AI companies from accessing the label’s copyrighted songs “without obtaining the required consents” to “train” their machines. The Recording Industry Association of America (RIAA) has also warned against AI companies violating copyrights by using existing music to generate new tunes.
If the EU’s AI Act passes in its present draft form, it will strengthen supplementary protections against the unlawful use of music in training AI systems. Existing European laws dealing with text and data-mining copyright exceptions mean that rightsholders will still technically need to opt out of those exceptions if they want to ensure their music is not used by AI companies that are either operating or accessible in the European Union.
The AI Act would not undo or change any of the copyright protections currently provided under EU law, including the Copyright Directive, which came into force in 2019 and effectively ended safe harbor provisions for digital platforms in Europe.
That means that if an AI company were to use copyright-protected songs for training purposes — and publicly declare the material it had used as required by the AI Act — it would still be subject to infringement claims for any AI-generated content it then tried to commercially release, including infringement of the copyright, legal, personality and data rights of artists and rightsholders.
“What cannot, is not, and will not be tolerated anywhere is infringement of songwriters’ and composers’ rights,” said John Phelan, director general of international music publishing trade association ICMP, in a statement. The AI Act, he says, will ensure “special attention for intellectual property rights” but further improvements to the legislation “are there to be won.”