fenty beauty
Rihanna has her finger on the Internet culture pulse. The superstar took to Instagram to share a montage of videos in which she’s seen sitting at a bus stop beneath a Fenty Beauty advertisement, soundtracked by an audio from Kodak Black’s viral yet erratic freestyle from Kai Cenat‘s Twitch stream earlier this month. During the […]
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Are you a fan of Rihanna’s Fenty Beauty line and lip glosses? The bestselling Gloss Bomb Universal Lip Luminizer from Fenty Beauty is now available in a limited-edition shade: Roblox Major Flex. For those looking for a shimmering gloss that provides a radiant shine, this is a must-have addition to your makeup bag. If you have been scrolling on TikTok, you’ll see Fenty Beauty fans trying out the gloss for themselves, raving about this cyberspace-inspired lip glaze.
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This Rihanna-approved gloss is the ultimate finishing touch for any makeup look, giving your pout a radiant glow. The brand describes this lip luminizer as a “shimmering multicolored smoky black” gloss. It’s completely cruelty-free and non-sticky, with a peach-vanilla scent that also aims to give you fuller, more luscious lips, according to the brand.
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You can find this limited-edition shade on Fentybeauty.com and Sephora. Keep scrolling to learn more about this new lip-gloss staple, co-created by the Fenty team and Rihanna.
Sephora
Fenty Beauty by Rihanna Gloss Bomb Universal Lip Luminizer
With its universal shimmer, this unique gloss is a great choice for all skin types. One Sephora customer said, “Looks great alone and over a variety of colors of lipstick. Love the multicolored sparkles.”
Another Sephora customer shared, “I love this shade! This would look so beautiful at night. My skin tone is neutral. I wasn’t sure how’d this color would look on me, and it looked stunning. This gives me walking under the stars’ vibes and the moon hitting the lipgloss showing off the glitter… Fenty gloss bombs are all I ever wear. I’m happy to add this to my collection.”
The brand recommends wearing the gloss alone or layering it over lipstick. If you want to take it a step further, you can layer it over your favorite lip color to add dimension, according to the brand.
For more product recommendations, check out Rihanna’s Fenty Haircare products, Dior Addict Lip Oil, and Selena Gomez’s Rare Beauty Puffy Makeup Bag.
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
Drop everything: Rihanna just announced a new Fenty Beauty mascara — and we’re already obsessed. The Anti singer took to Instagram on Wednesday (June 21) to show off the latest product from the artist’s beauty brand and gave us a little ASMR in the process.
The video starts off with her holding the black tube of mascara in front of the camera while moving the brush up and down in the tube before applying it to her lashes. Immediately you can see her lashes lift, giving the viral TikTok mascara a run for its money.
“I just want to keep putting it on too, ’cause it’ll look like a fake lash when I’m done,” she said in the video.
The mascara is available wherever Fenty Beauty is sold, including FentyBeauty.com, Ulta and Sephora for less than $20. It’s already garnered close to five stars on Fenty Beauty with reviewers praising its ability to give “long defined eyelashes,” which the “Love on the Brain” singer only confirms in her video.
“And yes, they’re real, they’re real lashes,” the star added at the end of the clip after applying the product to both eyes.
Keep scrolling to watch the full video and shop the Hella Thicc Mascara.
If you’re looking to snag an under $20 tube of mascara that’s Rihanna-approved and will leave your lashes looking “Hella Thicc,” then add this mascara to your cart ASAP.
Fenty Beauty
Hella Thicc Volumizing Mascara $19
Featuring a tapered brush and full-bodied formula, the Hella Thicc Volumizing Mascara aims to lift and add volume to your lashes to produce a thicker appearance. It’s formulated with sweat-, humidity- and transfer-resistant ingredients for a long-lasting and fuller look.
For more product recommendations, check out our roundups of the best powder foundations, refillable lipsticks and celeb-loved beauty products.
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
Whether your summer vibe is full-on glam or dewy minimalism, Rihanna wants to give your makeup collection a glow-up. To help you prep for sunnier days, her brand Fenty Beauty has released a “Summatime” collection featuring shades inspired by sunsets.
The new products feature a pink and orange ombré design that comes in the form of a lip stain, cheek and lip stick, refillable lipstick and limited-edition water bottle. All of these are available wherever Fenty Beauty is sold including the Fenty Beauty site, Ulta Beauty and Sephora.
The brand took to Instagram to show off the new limited-time collection while providing some nail inspo, captioning the post “#SUMMATIME is all about catching a vibe and the sunset themed, gradient colors on our limited edition #FENTYICON case is giving just that.”
Get ready for summer and shop Fenty Beauty’s new collection below while it’s still in stock.
For more product recommendations, check out our roundups of the best sunscreens, refillable lipsticks and AAPI beauty and skincare brands.
Ulta Beauty
Fenty Beauty Poutsicle Hydrating Lip Stain $27
Nothing completes a kissable pout like a hydrating lip stain and Fenty’s exclusive Poutsicle is up for the challenge. The lip product comes in fuchsia and purple, which will add a vibrant pop to your makeup look. It’s also customizable allowing you to go from a sheer look to medium coverage.
Sephora
Fenty Beauty Match Stix Color-Adaptive Lip + Cheek $32
Fenty’s Beauty Match Stix is the ultimate versatile product to have in your arsenal. Not only can you apply it to your lips and cheeks, but the shade is unique to the individual as it reacts to your body’s natural chemistry to provide your own personal color.
Ulta Beauty
Fenty Icon Semi-Matte Refillable Lipstick $20
No matter if you’re going out for drinks or to a picnic in the park, the Semi-Matte Refillable Lipsticks are travel necessities. Choose from three shades (fuchsia, magenta and orange) or stock up on all of them. The formula also uses hydrating ingredients including hyaluronic acid and vitamins C and E.
Ulta Beauty
Fenty Icon The Case: Semi-Matte Lipstick Summatime Edition $15
Carry your refillable lipstick in style with this limited edition case that’s boasting a trendy ombré design. Just attach your latest lipstick to the bullet base, close the case and throw the compact product into your purse.
Fenty Beauty
Fenty Beauty Summatime Water Bottle $24
Fenty’s Summatime Water Bottle is ready to be your accessory of the summer as it boasts a gorgeous sunset-inspired coloring and convenient clip for attaching to your backpack or purse. Now you can stay hydrated in style!
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
TikTok is beloved for its ability to introduce us to new and awe-worthy products in under a minute — especially when it comes to new beauty releases or makeup tools for beginners. Whether it’s eco-friendly refillable lipsticks, lengthening mascaras, blow dryers that won’t damage your hair or hydrating lip balms, you can practically rebuild your entire skincare, haircare and makeup routine in just one scroll.
Unfortunately, once these TikTok beauty products go viral, it’s common for them to fly off the shelves — or the product comes with jaw-dropping results paired with a hefty price tag that you might not be able to afford. Thankfully, there are TikTok beauty alternatives that can step in and provide results that are just as hydrating, blurring and plumping as higher-priced products, without blowing your budget.
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If you’re over waiting for those viral beauty finds to be restocked, we’ve found TikTok beauty alternatives to replace those popular, always sold-out products. Below, see our list of 10 affordable beauty dupes that you can shop online from retailers like Amazon, Sephora and Ulta Beauty.
For additional shopping recommendations, check out our roundups of celeb-loved beauty products, music artist-created beauty brands and where to buy Dyson’s Airstrait.
Amazon
e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer
$9.99
Made with a gel-like consistency that’s clear and aims to grip makeup for all-day wear, e.l.f.’s Power Grip Primer is a worthy opponent to the beloved Milk Makeup Hydro Grip Primer that’s triple the cost. Plus, this formula is non-comedogenic so it won’t clog pores!
Ulta Beauty
NYX HD Photogenic Concealer
$6
Concealer is a classic staple item offering coverage over black circles, acne and more. The NYX HD Photogenic Concealer provides a vegan and cruelty-free formula in a range of shades that glides over the skin while offering an under-$10 option that can easily replace the viral NARS Radiant Creamy Concealer.
Revolution Beauty
Makeup Revolution Fast Base Contour Stick
$8
With three shades to choose from, you can contour your face and highlight at the same time. The Makeup Revolution Fast Base Contour Stick delivers creamy and snatch-worthy results that are easy to blend in and will have you ditching the TikTok-loved Fenty Beauty Match Stix Contour Skinstick.
Ulta Beauty
Social media has been obsessed with Drunk Elephant’s Bronzing Drops since the moment they were released, making them almost impossible to snag. Thankfully, Fenty Beauty’s Eaze Drop’Lit All-Over Glow Enhancer is the perfect alternative for providing a sheer yet natural looking glow that’s also lightweight, hydrating and reduces the look of pores. Rihanna wouldn’t steer you wrong!
Makeup Revolution Blush Bomb Creamer Blush
$9
Liquid blush is having a moment, especially once Rare Beauty’s Liquid Pinch Blush entered the scene, thanks to Selena Gomez‘s in-demand brand. If you’re not looking to dish out $23 every time you need a restock though, Makeup Revolution’s Blush Bomb is just as pigmented and features a wallet-friendly pricetag that’s lightweight and buildable.
elf
e.l.f. Halo Glow Liquid Filter
$14
Whether you’re looking to achieve the trendy glazed-doughnut look or glass-like skin, a highlighter is essential for giving off a luminescent glow. While most TikTokers would reach for the Charlotte Tilbury Flawless Filter to illuminate their skin, e.l.f.’s Halo Glow Liquid Filter gives equal results (and for a fraction of the cost). Use it alone as a highlighter or mix it into your foundation for a natural, glowy appearance.
Morphe
Morphe 2 Glassified Lip Oil
$9
Lip balms are a timeless beauty product you can take with you on the go for quick, hydrating applications. Social media has been in a frenzy over the Summer Friday Lip Butter Balm, but the Morphe Glassified Lip Oil is an alternative that should not be overlooked. The formula boasts ingredients like moringa, jojoba and coconut oil, which will moisturize your pout while providing a glossy appearance to complete looks ranging from minimalist to glam.
Sephora
Inkey List Omega Water Cream
$10.99
Clear hydrated skin starts with a quality moisturizer, which TikTok has deemed to be Laniege Water Cream. Rather than burn a hole in your wallet to obtain smooth skin, Inkey List’s Omega Water Cream comes at a sweet $11 and uses a water-based gel that’s non-oily and works to balance your skin tone and oil levels.
Walmart
e.l.f. Cosmetics Brow Lift Gel
$6
Create fluffy brows or craft the coveted soap-brow look with e.l.f.’s Brow Lift putty that’ll provide all-day hold using a clear, mess-free formula. Just use a spoolie and apply the gel to your brows and watch as the hairs stay right where you style them. After one brush and fluff, you’ll say goodbye to the TikTok-obsessed Anastasia Beverly Hills Brow Freeze.
Amazon
L’Oreal Paris Cosmetics COLOUR RICHE LES NUS NU INTENSE
$6.97 $9.99 30% OFF
The Charlotte Tilbury Pillowtalk Lipstick has developed a cult following for its rich, matte color and buildable formula that’ll add a pop of color to your look. Rather than drop $35 per tube, L’Oreal Paris has an alternative that’s just as vibrant, hydrating and smoochable. Plus, it offers just as wide of a range of shades to stock up on.
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
Need to spruce up your makeup collection? Fenty Beauty is having a sale!
If you’ve been waiting for spring to stock up on lipsticks, foundation, eyeliner, mascara, highlighters and other beauty favorites, get them on a discount at FentyBeauty.com. But you’ll have to act fast because the Fenty Fam sale ends on Tuesday (March 28) at 11:59 PT.
Fenty Beauty’s newly-released Hella Thicc Volumizing Mascara ($19) isn’t on sale, but beauty lovers can save up to 25% off sitewide, plus up to 60% off select items including the Pousticle Hydrating Lip Stain ($20.25), Melt Awf Jelly Oil Makeup Melting Cleanser ($22.50), Pro Filt’r Instant Retouch Concealer ($21), Eaze Drop Blurring Skin Tint ($26.55), Lil Fly Sunna Mini Eye + Lip Set ($17), Body Lava Body Luminizer ($41, regular $59).
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Available exclusively at Fentybeauty.com, the Fenty Fam sale includes limited-edition “Game Day” collection such as Fenty Icon Velvet Liquid Lipstick ($21.75) and Showstopp’r Kit ($57).
Shoppers can also find select Fenty Beauty items like the Pro Filt’r Hydrating Longwear Foundation ($13, regular $36), Face & Body Kabuki Brush ($14, regular $20) and Fly Baby Mini Eye Primer and Liner Ser Beauty ($12, regular $24) on sale at Sephora. Fenty Beauty and Fenty Skin products are available at Ulta Beauty, Sephora, Sephora at Kohl‘s and Amazon.
To save you the time, we rounded up some of the sale items for you. Shop sales items and the new Hella Thicc mascara below.
Fenty Beauty
Melt Awf Jelly Oil Makeup Melting Cleanser
$25.50 $34 25% off% OFF
Melt Awf is a gentle, jelly oil cleanser containing nine oils designed to erase longwear and waterproof makeup, sunscreen, dirt oil and other impurities from skin. And it really works! Fenty Beauty recently shared a photo and video of Rihanna using Melt Awf.
Fenty Beauty
Hella Thicc Volumizing Mascara
$19
“Hella big, hella bold, hella thick.” Fenty’s Hella Thicc Volumizing Mascara promises to help you achieve “irresistibly thick” and lifted lashes.
Fenty Beauty
Gloss Bomb Heat Universal Lip Luminizer + Plumper
$19.50 $26 25% off% OFF
Fenty Beauty’s Gloss Bomb hybrid lip luminizer and plumper is available in five shades including hot chocolit heat, hot cherry, fu$$y heat, glow heat, lemon lava and lavender sage.
Fenty Icon Liquid Velvet Lipstick
$21.75 $39 44% off% OFF
Fent Icon Velvet Liquid Lipstick is available in a handful of showstopping hues including two shades of red — aptly named “MVP” and “H.B.I.C.” — along with chocolate brown nude, rose mauve nude and soft pink nude shades.
Fenty Beauty
Eaze Drop Blurring Skin Tint
$26.25 $35 25% off% OFF
Available in 25 shades, Eaze Drop Blurring Skin Tint offers light coverage with just a few drops. This skin tint is an alternative to Fenty Pro’ Filtr Soft Matte Longwear Foundation (on sale for $30).
Fenty Beauty
Invisimatte Instant Setting + Blotting Powder
$27 $36 25% off% OFF
Halftime show approved! Rihanna used this blotting powder during her Super Bowl halftime performance in February.
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
Rihanna’s Super Bowl halftime performance not only proved that being pregnant won’t stop her from putting on a great show, but that Fenty lipstick can withstand one the world’s biggest stages.
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The singer/makeup mogul put on a spectacular show in a custom-made red jumpsuit and corset from Loewe, a custom Alaïa coat and Fenty’s Icon Velvet Liquid Lipstick in a new shade called “The MVP.”
“That red stage called for the ultimate Rihanna red lip,” said Priscilla Ono, Fenty Beauty Global Makeup Artist. “We wanted her beauty look to celebrate this moment and be a true reflection of her timeless beauty. And to me, there’s nothing more iconic to Rihanna than her soft matte skin and a bold red lip.”
The newest addition to Fenty’s Icon Velvet Liquid Lipstick was released last week and joins a handful of other shades including C-Suite’Heart, RiRi, H.B.I.C. and Bread Winn’r. According to the product description, Fenty Icon Velvet Liquid Lipsticks offers up a “creamy, whipped texture” that “hugs lips with intense color in one precise swipe.” The $29 lipstick is available at FentyBeauty.com, Sephora, Kohl’s and Ulta Beauty.
Fenty Beauty
The “MVP” Fenty Icon Velvet Lipstick
$29
And that’s not the only Fenty Beauty products that made it to the Super Bowl halftime show. Rih Rih also wore Pro Filt’r Soft Matte Longwear Liquid Foundation ($39) and Invisimatte Instant Setting + Blotting Powder ($36) – which she touched up mid performance – along with various Fenty Skin products to prep her face and lips, including Fenty Skin Plush Puddin’ Lip Mask ($22) and Fenty Skin Hydra Vizor Invisible Moisturizer SPF30 Sunscreen ($38).
Leading up to the Super Bowl, Fenty Beauty released a lineup of Game Day essentials which includes this adorable Showstopp’r Football Sponge ($16), a special NFL Showstopp’r Edition of the best-selling Gloss Bomb lip gloss($20) and the limited-edition Showstopp’r Kit ($76).
Click here to shop Super Bowl merch.
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
Valentine’s Day is a month away, and Rihanna wants you to show your skin some love with a special edition of one of her “favorite” products.
“Valentine’s Day is the perfect occasion to create a special version of my favorite body care product – this time with a sexy rose gold shimmer finish and delicious vanilla scent for irresistible skin,” Rihanna said in news release sent to Billboard on Tuesday (Jan. 10).
The newly released Butta Drop Vanilla Whipped Oil Body Cream boasts a dreamy, warm vanilla scent to help you achieve silky smooth, ultra-hydrated skin.
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The rose gold, pearl-infused body butter retails for $45 and is packed with rich butters, restorative tropical oils and extracts. Included among the ingredients are seven different oils: Kalahari melon, sorrel, baobab, sunflower, rice bran, coconut and jojoba, along with shea butter, mango butter and glycerin.
Fenty Skin
Limited-Edition Butta Drop Vanilla Dream Shimmering Whipped Oil Body Cream $45
As of today, Buttah Drop Vanilla Whipped Oil Body Cream is available at FentySkin.com and Sephora.com, but only for a limited time (or while supplies last). The product will be released in-store at Sephora and Kohl’s at Sephora on Feb. 10.
Meanwhile, Rihanna is officially back in work mode after welcoming a son last year. Earlier this week, the new mom debuted the Savage x Fenty “Game Day” collection of Super Bowl-themed hoodies, joggers, jerseys, tees, hats and more available in brown, black and navy-blue designs.
Rihanna is also nominated for best original song at Tuesday night’s (Jan. 10) Golden Globe Awards for “Lift Me Up” from Black Panther: Wakanda Forever — and that’s not the only big event on her schedule. The 34-year-old singer will headline the Super Bowl halftime show next month, and if “Lift Me Up” snags an Oscar nod, she could potentially perform at the Academy Awards in March too.
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