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fenty

All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
Happy Holidaze! Rihanna is getting into the holiday spirit a little early this year. The billionaire’s Fenty imprint, comprised of Fenty Beauty, Fenty Hair and Fenty Skin, released the 2024 Holidaze Hustle Collection on Friday (Sept. 27).

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“The holidays are all about surprising and delighting,” Rihanna said in a statement. “I love taking my favorite products and even creating some special limited-edition versions and packaging them up in the cutest ways. I’m all about treating yourself as much as your loved ones during the holidays, so I hope everyone will find something to love this year, from makeup to skincare to fragrance and hair!”

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The Holidaze Hustle Collection includes Fenty Beauty favorites such as the Mini Gloss Bomb Vault ($150), It’s Riri SZN ($50), Fenty’s Most Want’d ($35) and Fenty Eau de Parfum Travel Spray + Mini Gift Set ($42).

Fenty Beauty

The Gloss Bomb Vault Full-Size Universal Lip Luminizer 10-Piece Set

Over in the skincare department, Rihanna decided to take some of her favorite Fenty products “and infuse them with festive scents,” she shared in a press announcement. “Sexy, hydrated skin is the best gift for yourself – or someone else!” 

Fenty Beauty

Lil Butta Dropz Mini Shimmering Whipped Oil Body Cream Trio

Lil Butta Drop Mini Whipped Oil Body Cream Trio ($59) and Plush Puddin’ Intensive Recovery Lip Mask in Salted Caramel ($23) are included in the Holidaze Hustle Collection along with Fenty Hair’s The Mini Maintenance Crew Universal Start’r Kit ($45), the Curl Crew Instant Damage Repair-Treatment Curl-Defining Cream Set ($25) and The Protection Posse Instant Damage Repaid Treatment +Heat Protectant Set ($25).

“Fenty Hair’s launch year just got better with these reparative kits,” added Rihanna. “They are a great way to try the collection or to take them wherever your holiday travels may take you. Each of these kits has my absolute favorite product: The Comeback Kid – you can see and feel the results in just one use!”

Fenty Hair

The Maintenance Crew Universal Start’r Kit

In other Rih Rih news, Savage x Fenty is readying the release of the Lavish Lace Collection, which Rihanna teased on social media on Wednesday.

The 2024 Holidaze Hustle Collection is available at Fenty.com, Sephora and Kohl‘s.

All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
After taking over the worlds of beauty and lingerie, Rihanna is setting her sites on hair care. Her highly anticipated Fenty Hair – a collection of products designed to “strengthen and repair all types of hair” — arrives later this week.

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“You know how much switching my hair up matters to me,” Rihanna explained in a social media post announcing Fenty Hair on June 4. “I’ve had almost every texture, color, length, from weaves to braids to natural- so I am launching a flexible line of products for not only every hair want, but every single product is designed to strengthen and repair all types of hair, which is what we truly need! It’s time to play and get stronger by the style.”

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To get you ready for the new drop, here’s a short rundown of Fenty Hair and when and where to shop the new collection.

What Is Fenty Hair?

Fenty Hair is a haircare line made for “all hair types.” Rihanna partnered with “the best chemist and best stylist in the industry” to create a product lineup for curly hair, wavy hair of all lengths and styles.

@fentyhair Calling ALL types, textures + needs. #FENTYHAIR was developed & tested on all hair types to repair, strengthen, hydrate, smooth + protect 🫧🫧 Dis is your hair on Fenty!! Get it THREE DAYS BEFORE ANYONE ELSE on 6/10 at 8PM PT. Sign up for easly access via link in bio! ♬ original sound – Fenty Hair

“Everyone can find a go-to within this lineup,” she explains in a promo video. “From my curly hair people to those who love protective styles, to those with short or wavy hair. Short hair or long hair, there’s something for you. There’s no limit to what your hair can do when it’s healthy and thriving.”  

Fenty Hair Product Lineup

The full product lineup will be revealed soon, but Fenty Hair has been teasing a few of the products that fans can expect to see, along with a peak at the packaging and what it’ll smell like.

“One of the most important parts of creating this line for me was getting the fragrance right,” Rihanna shares in another promo video. “I love fragrances so much and I wanted Fenty Hair to smell incredible. Like you just can’t stop smelling your hair throughout the day, and when you’re lying next to your boo at night.”

Fenty Hair features notes of amber, lemon, sparkling yuzu, florals and coconut.

“I like to describe the scent as a warm, ambery floral. It has a rich, luxurious vibe to it,” adds Rihanna. “You’re met with the top notes of amber, lemon and sparkling yuzu and then you get down to the heart of the scent notes of lily, freesia and coconut.”

The line features a proprietary complex called Replinicore 5, which according to Rihanna, has been clinically tested to repair, strengthen and hydrate the hair.  

Some of the Fenty Hair products that have been spotted so far include The Richer One, a moisture repair deep conditioner and The Home Curl, a curl-defining cream. And based on the promo videos and photos, Fenty Hair will likely feature shampoo and edge control.

Fenty Hair Packaging

Rihanna’s style eye goes beyond fashion; she also has an eye for bottle design. The billionaire beauty maven’s Fenty Hair products feature pastel green, purple, peach, pink and blue bottles of sustainable packaging and textured tops — making it easier to grab the products when your eyes are full of suds, as Rihanna pointed out.

“I’m obsessed with how cute the packaging is,” she admits in a Fenty Hair video. “Our packaging was made with sustainability in mind. My favorite feature? The textured caps, and also [it’s] such a nice little sensory tip when you’re in the shower with shampoo in your eye and you want to grab the next [product].”

When Will Fenty Hair Be Released?

Fenty Hair will be released on Thursday, June 13, but if you want to be first in line to shop the new collection, there’s still time left to sign up for early access. Fans who sign up now can shop the collection starting on Monday, June 10.

Rihanna‘s Fenty Beauty brand is getting a new face. Only this time instead of make-up the singer is aiming a bit higher with her soon-to-debut Fenty Hair line of products. RihRih announced the news on Tuesday morning (June 4) in a colorful video cued to Gravy’s 2023 jam “Turn Up the Bass” in which the […]

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A$AP Rocky continues to rep for Rihanna in grand fashion. He is the face of Fenty Skin’s newest lip balm.

Hypebeast is reporting that the Harlem, New York MC has lent his talents to RiRi’s beauty label. On Thursday, January 4 the brand debuted a 20 second clip featuring the Fashion Killa announcing the launch of their Lux Balm Ultra Lip Balm. As expected he is wearing a variety of outfits as he drops some quick bars about the moisturizing treatment. “Flossy, glossy, Nah, bi***, this ain’t lip gloss / Lux Balm up in my palm / New collab’ with my baby mom” he raps as he shows off the product and his photo ready smile. The track is produced by none other than Pharrell Williams.

According to the Fenty Skin website the Lux Balm is “brings dry, chapped lips back to life with instant hydration. Sleek and discreet, it’s mess-free and slips effortlessly into any pocket.” It is flavored with Barbados Cherry, a nod to Rihanna’s hometown, and includes vitamin E, and shea butter. The Lux Balm Ultra Lip Balm is available now and is priced at $16.00. It is available on Fenty Skin, and Sephora.
A$AP Rocky and Rihanna have two children together, RZA and Riot Rose. You can view the Fenty Skin launch campaign for the Lux Balm Ultra Lip Balm below.

Mirror mirror on the wall, who’s the baddest gal of them all? Rihanna has delivered another gorgeous photo campaign for Fenty Beauty, as revealed on the brand’s Instagram account.
“New lockscreen alert 😍” read Fenty’s post, a photo of the “Rude Boy” singer staring down the camera with her hazel eyes partially obscured by her long bangs.

In the photo, Rih pairs a white bathrobe with an abundance of jewelry undoubtedly worth several dollar signs, including a silver ornament on her ring finger. Her makeup is simple but glamorous in the shot: sparkly eye shadow, smokey black liner and a muted red lip, perfect for the holidays.

“Y’all red-y for this @badgalriri serve of the century?” continued Fenty’s caption. “All eyes on Muva’s sultry, stunning night out #FENTYFACE slay 💃🏽 And you already know the lips stay on RED! 💋”

The look earned the singer-mogul quite a few all-caps compliments, including one fan who wrote: “THE MOST VALUABLE FACE CARD.”

Another simply commented, “QUEEN ICON LEGEND.”

Rihanna’s effortless glam look came shortly after a hilarious video from Fenty, in which the “Umbrella” artist talks to herself while doing her makeup in the mirror — although the audio is missing, and for good reason. “When you’re talking about the other trash a– mascaras on the market and have to mute the video,” says a voice-caption over the clip.

As fans know all too well, it’s been ages since Rihanna last dropped an album (2016’s ANTI, which topped the Billboard 200 for two weeks upon its release). False hope recently emerged that the Grammy winner was planning a world tour with Live Nation for next year, but an inside source confirmed to Billboard that there was no merit to the rumors.

Instead, it looks like she’s keeping busy with her booming beauty business, as well as mom life; the businesswoman shares two sons with rapper A$AP Rocky.

See Rih’s new Fenty Beauty photo below:

When A$AP Rocky rapped “Luxe balm up in my palm / New collab’ with my baby mom” on “RIOT (Rowdy Pipe’n)” back in July, fans didn’t realize that he might have been teasing the name of his second child with Rihanna. According to The Blast, who claims to have obtained the birth certificate, Rihanna and […]

Rihanna and Puma are back in business. After taking several years off as the shoe brand’s Fenty label creative director, the “Diamonds” singer has announced her return to the company with a brand new sneaker design dubbed “Avanti.”
The musician-mogul unveiled the new product, which becomes available for purchase Sept. 15, with a pair of chic, futuristic photos of Ri modeling the shoes. “we are back…,” she wrote in the caption. “reintroducing the Avanti. ⚽️ #FENTYxPUMA.”

Rihanna also posted a promotional video showing off two different pairs of Avantis. One of the styles features a black leathery material with Fenty x Puma’s logo emblazoned in gold at the top, while another is made out of a shimmering silver material. Both were inspired by past Puma shoes, specifically the King football boot and Easy Rider running shoe, according to Vogue.

Fenty’s collaboration with Puma dates back to 2015, with the two brands releasing several shoe and apparel designs over the course of the next two years. In 2017, however, their partnership was put on hiatus as Ri continued working on her Fenty Beauty and Savage x Fenty business ventures — and a lot has changed since then. For one, the nine-time Grammy winner is now a mom to two, whom she shares with A$AP Rocky.

“It’s a bit of a family reunion,” Rihanna told Vogue of the comeback. “Coming back to Puma as a mom, in a new space, allowed for new perspectives and ideas.”

One of those new perspectives is the range of sizes offered by the Avanti line. In addition to standard sizes, parents can find Avanti sneakers that fit their kids, preschoolers and infants. “This time around, we expanded our creations to kids, ’cause I selfishly want my boys in everything their dad and I wear or design,” added Rihanna.

According to the publication, a second Avanti drop is slated for sometime later this fall. Plus, the brands have several more launches in store for the future.

See Rihanna’s Puma announcements below:

All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
Rihanna’s Fenty Beauty lip gloss makes a cameo in Ice Spice‘s “Prince Diana (Remix)” music video featuring Nicki Minaj.

If you love a juicy lip, Fenty’s Gloss Bomb Universal Lip Luminizer delivers intense shine with a lasting, smooth finish. This “go-to lip gloss” retails for $21 and is available seven shades including soft pink, shimmering rich brown, rose nude, bright red orange, dusty pink, soft pink and clear.

Fenty Beauty’s Gloss Bomb line has expanded to include Gloss Bomb Ice Cooling Lip Luminizer ($26) and Gloss Bomb Heat Universal Lip Luminizer + Plumper ($26), which will be available in the fan-favorite shade, glass slipper (clear), on Tuesday (April 18) at Fenty Beauty and Ulta Beauty.

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Ulta Beaty

Fenty Beauty Gloss Bomb Universal Lip Luminizer
$21

With Coachella heading into weekend two, festival season has officially started, and lip oils and lip glosses are among the must–have beauty products for spring and summer.

Fenty Beauty can usually be found on best lip gloss lists along with other fan-favorites such as Dior Lip Glow Oil ($40) and Rare Beauty’s new Soft Pinch Tinted Lip Oil ($20).

Looking for something more affordable? Try NYX Professional Fat Lip Oil Drip. The moisturizing lip oil retails for just $9; its available in six shades including pink, clear and brown, and while you might have to reapply it sooner than you would with Dior or Fenty Beauty, it’s a perfectly good alternative to more expensive lip oils and lip glosses.

Aside from Fenty Beauty, the “Princess Diana (Remix)” music video features a bunch of other product placements including a Bose Soundlink speaker (currently on sale for $129.99), Camille Rose hair care products and Patron El Cielo tequilla ($129).

In the wardrobe department, Minaj can be seen sporting multiple pieces from Dolce Gabbana, including rhinestone-embellished platform sandals ($3,150). The Queens rapper also wears a hot pink Marina Serre Moon Daimanat jacquard jumpsuit ($670) in the music video.

Keeping up with the Barbicore theme, Ice Spice’s wardrobe includes a pair of Brandon Blackwood platforms and an Area Crystal Trim Heart Top ($670) over a pink robe and mini skirt.

Meanwhile, Ice Spice and Minaj have a viral hit on their hands. The “Princess Diana (Remix)” music video is currently trending at No. 1 on YouTube and has wracked up 11 million views since debuting last Friday (April 15).

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Source: Focus On Sport / Getty
Rihanna season continues. The expecting mother has announced that her PUMA x Fenty collaboration is coming back, and the culture is here for it.

As spotted on Hypebeast, the “Lift Me Up” songstress is back with the apparel company. On Wednesday, March 1, the brand took to social media to make the big reveal. The visual is a teaser that simply reads “She’s back,” with both the PUMA and Fenty logos placed below the copy. The caption on the post stated “Coming soon.” This marks the second time both entities have come to the table. Back in 2014 Rihanna signed on as PUMA’s Global Ambassador for women’s training and served as PUMA’s Women’s Creative Director.

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At the time of the original, deal RiRi expressed enthusiasm about the opportunity. “It’s great to find a brand that celebrates strength and individuality. I couldn’t think of a more perfect partner to collaborate with as a creative director. I’m excited for you to see what PUMA and I come up with” she said. Two years later, she aligned her Fenty label with PUMA and released her very popular Fenty PUMA Creeper sneaker.

At this time there is no set date for the release of the forthcoming PUMA x Fenty collection.

Photo: Focus On Sport / Getty