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“We do stupid very well,” says Zach Reino, one-half of the comedy improv duo, Off Book. “But hopefully it can be stupid and impressive at the same time.”

As an elfen green Star Wars character once said. “Do. Or do not. There is no try.” And Reino and his partner in comedy, Jessica McKenna do stupid and impressive extremely well — a combination that has their fans convulsing with laughter.

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After years doing a podcast of the same name, Reno and McKenna, who met and began collaborating at the Upright Citizens Brigade in Los Angeles, have taken Off Book — roughly 50 minutes of musical comedy improvised entirely from a single word suggested by their audience — on the road. And they are attracting sold-out crowds. On Nov. 19 and 20, they will perform two such shows in New York, one in Brooklyn, the other in Manhattan on their 13-date Up and Autumn tour, which finishes Dec. 7 in Charlotte, NC.

Their contributions to comedy extend beyond improv, and they spoke to Billboard via Zoom about their TV work and Mock Trial, the non-musical movie they financed and shot on their own and plan to premiere next year.

Just so it’s clear, you are entirely improvising onstage. There are no set songs.

Zach Reino: Yeah. We show up to a theater with usually just a pianist and a drummer. We get a word from the audience. Jess and I then talk about that word onstage. You know, what does this word make us think of. Then the pianist starts playing, and we improvise a full musical from there. There is no more preparation than that. People come up to us after and say, “You planned some of that, right?” It’s a huge compliment, and thank you, but we are not lying to you.

In the videos I’ve watched of your improv, the songs are so fluid. They sound like you wrote them in advance and practiced them.

Jess McKenna: Part of it is there’s two of us, and we have worked very closely together as each other’s No. 1 creative collaborator for a decade. Unless there’s a comedic reason, or we unlock something, we’re usually following a verse, chorus, verse, chorus, bridge, chorus, out, song structure. And if I see Zach take a lead on a verse I’m probably trying to think of the chorus. He knows that he can stop and take a breath. Also, at the chorus, I’m trying to make it simple, and on the comedic side, state the comedic idea in the chorus. The it doesn’t feel halting is there are handoffs happening, and we are giving each other five seconds to breathe. It’s truly just a muscle. There was a period before the pandemic where between our podcast and live shows at UCB we were doing three a week.

Reino: For years.

McKenna: So, you get used to hey, if I end on an open vowel sound, I’ll probably find a rhyme. It’s the little stuff that your ear gets used to doing.

Reino: Which isn’t to say that if you watch a whole show, there won’t be times when the wheels fall off because we’re both laughing too hard at something that we didn’t expect to happen. If you are Googling us and looking at music videos, some of that stuff is prewritten. But if you were looking at a clip from Off Book, that’s all improvised.

So, from city to city, your shows are completely different?

McKenna: Oh yeah, they have to be.

Reino: It makes touring hard because when you do 10 in a row —

McKenna: Our brains are melted. That has been a dial we’ve had to find as we’ve been touring more over the last two years. We’ve been trying to fine-tune what is exactly the right amount of shows to be financially reasonable while hitting as many cities in a region that are reasonable for us as performers.

But the armor we’ve developed is that improv is really ephemeral for the audience — and for us. When you’re a beginner, you have shows where you think, “Oh God, why didn’t I think of something better there?” But for Zach and me, the great gift is that they live, they die, they’re gone.

Reino: There was a time, especially at the beginning, when they were all pretty much narrative structure: hero’s journey, heroes, villains and all that. We still do them occasionally, but we will also do shows where, for instance, Spider-Man goes to therapy, and the whole episode is just Spider-Man in a therapist’s office. We have an episode that’s grad night at Disneyland. We get to explore storytelling from a lot of different angles.

What kind of music inspires you?

Reino: It’s a blend. In our show, you can tell that we are both lovers of — capital M — musical theater, but musical theater tends to be a snake that eats its own tail in terms of the vibe that’s put forward. And it turns a lot of people off. We are both huge pop music fans. We’re both huge emo fans. We are both Irish and Scottish folk music fans. I won’t speak for Jess, but what we try to bring to the show is, what if also rock and roll?  What if also rap?

McKenna: There used to be a lot of rap.

Reino: But that was another time.

McKenna: As working partners, Zach and I are like, “Work smarter, not harder.” So, the music needs to be knowable, hookable and [uncomplicated enough] for us to think of lyrics as we come up with them. We did 300 episodes in the studio, and we’ve continued to tour. We would get bored if we were only doing musical theater pastiche.

We’ll be like, is there a genre choice here that will hang a lantern on the joke? Is there a choice that will fly in contrast to the joke, which will then make the joke funnier? For instance, we did a show in San Francisco earlier this year where we had a whole song with a very “Cat’s in the Cradle” vibe about a father and son. It’s really exciting to be able to pull as many different musical references as possible.

Reino: Our third collaborator in improvisation is the band. So, if the band is like, this one’s a ska song, then, it’s, “Well, I guess this is a ska song.”

McKenna: We just have to say “yes.”

Do you have muscle memory for structure and time?

McKenna: Yeah. There’s that internal metronome of set up the story, meet our characters, maybe introduce what might be a conflict or an area for discovery or growth or what have you. Then let’s make sure we have some fun and games in the middle where we introduce characters that may or may not be involved in the climax — where, say, a random butler character walks on and says one ridiculous thing about needing to polish the shower. And the piano player starts playing.

Like Zach said, our band is our third collaborator. If they think there should be a song, well then, the character who was going to say just two lines, is singing a whole song about why they love a gleaming shower.

We like when our stories have a satisfying narrative and when the music is great, but we’re comedy-first. So, we have to make sure that we are leaving space to pursue a purely comedic idea even if it stalls our momentum. So, if we’ve given ourselves the impossible task of doing a murder mystery while playing with time travel in a wormhole, we can yada-yada in a way that, our audience is, “Yeah, we get it.”

Additionally, we do a talk back with the audience where they can ask us questions, like, “Why did the time portal turn into friendship?”

Reino: They use that opportunity to lightly roast us for things that they noticed that we have done wrong.

McKenna: Then we always end with a song. Often, it’ll be super tangential. Remember the butler who polishes the shower? He also polishes the refrigerator. Here’s that version. It’s pretty silly. We take it seriously in that we try to be our best at it, but there’s nothing dorkier in the world than musical improv.

How long is the show usually?

McKenna: From suggestion through the talk-back and final song, it’s typically 75 minutes, with the main meat of the musical being around 50 minutes.

Given that your shows are entirely improvised, does that mean you don’t have to get together to practice?

We don’t practice. We travel with a pianist, but we hire local drummers. When I email them, it’s, “The practice will be the soundcheck and it will be mostly getting levels. That’s pretty much it.” One of the reasons we stopped doing the show weekly in studio was that when you are doing too much improv, you get worse at it. You need to go out and live your life, so that you have things to bring back to the show. Otherwise, you’re just doing improv about the last improv scene you did, and no one wants that.

You also write music and comedy for TV shows, and I understand you are working on movies. Can you talk about those projects?

McKenna: That’s the first thing we did at the beginning of our careers. We would write one-off comedy songs and shoot them as music videos — definitely inspired by The Lonely Island. From there, one of our first writing gigs was writing music for a Nickelodeon digital initiative which led to writing for musical TV shows and movies for Nickelodeon and DreamWorks.

We’d love to make a musical feature. We understand that the modern audience has [difficulty with] suspension of disbelief when it comes to musicals. We’ve had some success in developing animated projects. Another is the kid space. But that’s not exactly where we want to live. So, we’ve spent the last five years writing, in an ensemble, a live-action, true comedy musical with David Wang that he would direct.

We developed it with Elizabeth Banks‘ company, Brownstone. We sold it to Amazon, Amazon eventually passed and it came back to us. Now we’re looking at pivoting to the stage because we love it. It’s very funny. So, if you have a hard time watching a real human break into song, maybe you won’t feel that way if you’ve been laughing. We adore this project, and it will get its way into the world one way or another.

Reino: We are doing a live presentation of it early next year in Los Angeles.

Do you have a title?

McKenna: It’s called Three Months Later, and it’s about a plane that goes down safely in the Alaskan/Canadian wilderness. It’s a mother-daughter at its heart but also a broad ensemble comedy about what happens three months later when they’re still stuck.

It sounds like you’d be great to do an off Broadway or Broadway play. I’m thinking of Book of Mormon.

Zach Reino: Yeah, what was our movie, Three Months Later — which is now our live musical Three Months Later — that is the plan for that.

It sounds like you could follow in the footsteps of The Book of Mormon.

McKenna: That’s a huge yes. That musical is a North star for sure. And the South Park musical [South Park: Bigger, Longer & Uncut] is huge for Zach. It’s clear that Trey Parker and Matt Stone love musicals.

Reino: The South Park guys have been doing this forever and tricking people that don’t like musicals. Obviously, there’s a tonal difference between our work and their work. We tend not to go a blue as they do. [Off Book] is rated for adults but we…

McKenna: It’s only because we don’t know where it’s going to go and we don’t want to be limiting ourselves. We often have shows that you would be very safe bringing a 10-year-old to, but then oops, there was a song that was all about buttholes. At the beginning, people were like, “You know, this might be really big if you could guarantee it was PG.” And we can’t.

Reino: If your kid is cool, they can come.

Any other projects you want to mention?

McKenna: Zach and I are often performers with the internet streamer Dropout, which has become an amazing homebase playground for a lot of improv comedians. We absolutely adore doing stuff over there, and we are in development with them over a couple of projects. They have been kind enough to foster us as musical voices and keep finding ways for us to interject music.

And we just wrapped a movie that we’re in post for that has some original music. But because making musical projects has been such a hurdle— they’re always in development — we were like let’s make a non-musical something that’s scalable. So, we crowdfunded, wrote, starred in — and I directed — a movie called Mock Trial. One of the things Zach and I also have in common is that we did high school mock trial in California. So, we literally did the same cases. We’re in post for that right now, and Zach has written some great original music. But all the music is diegetic or in montage. It’s not a character breaking into song. But [the film] relies on improv and [harkens] back to those huge foundational Christopher Guest ensemble movies.

You’ve written for Rick and Morty, right?

Reino: Yeah. We were brought into write with Ryan Elder, who’s the main composer for Rick and Morty. He had a Dear Evan Hansen-esque song that he wanted to do.

McKenna: It was awesome to have a song in an episode of that series. It was also a very sad pandemic moment because they were talking about doing a bigger music tour.

Reino: They were going to do a Rick and Morty tour.

McKenna: And they were like we might want to fill out more music. We were in these early stages and then it was like, “Oh, never mind. It’s not going to happen.”  

Reino: We also were lucky enough to do some songs for the Pitch Perfect: Bumper in Berlin TV show on Peacock. We wrote a couple of songs for that.

McKenna: Get your head around this. We also wrote original music for a baking competition show called Baking It on Peacock. That won us two WGA awards. So, we have two Birds for writing songs about pie for a baking show.

Reino: And about a scary reindeer and…

McKenna: A mint that’s at the bottom of your grandmother’s bag.

Reino: We were very much helped by the fact that that show was hosted by Andy Sandberg, Maya Rudolph and Amy Poehler. So, there’s a lot of star power and extreme talent behind these awards, but we’ll take them anyway.

McKenna: Yeah, the [writing] staff won the awards. We have found ways to inject music wherever we go, and eventually the world will say yes to our full musical. Until then, we’ll be sneaky about it.

Reino: And Off Book is very much our baby and our creative answer to keeping our souls alive. No one can tell us to stop. It doesn’t get stuck in development.

McKenna: There are no notes.

Where do you two see yourselves in five years?

McKenna: I’m really hoping Pasadena.

Reino: Yeah, it’s a great neighborhood. You would be a great fit for Pasadena.

McKenna: I know. Thanks. Zach and I are a successful duo for many reasons, and one of them is that we share a front-facing humility and an inward monstrous cockiness.

Reino: Monstrous ego.

McKenna: Yeah, that we only show to each other and maybe our spouses — which is, “Yeah, we’ll probably have a Broadway musical. Yeah, we’ll probably also have a movie someday. We’ll probably win an Academy Award for best original song. These things will probably happen.” You have to have that delusion that you can do all those things.

Reino: The Mock Trial movie was a huge lesson that it’s important for creative professionals to seize the means of production and do it yourself and not have to wait for someone else to tell you yes. So, the five-year plan is to make more movies and musicals where no one can say, “No.”

This past year has been a real eye opener in terms of how much is possible. We spent the last six years building up a fan base with Off Book, and that fanbase then kickstarted this movie for us. We used that to go out to investors. They were like, “Oh, you’ve already got some money. We’ll give you some more.” Then hopefully we’ll deliver this movie that people will really, really like, and then that will open the next door and so on and so forth. So, houses in Pasadena, world domination, Broadway musical, several EGOTs maybe. We’ll see.  

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Gary Owen — the Navy veteran, stand-up comedian and actor — will graduate from sold-out club dates to theaters on his 37-date No Hard Feelings North American Tour in 2026.

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Current plans will see Owen open his in Reading, Penn. on Jan. 16 and conclude in Portland, Ore. on May 15, with stops in Boston, Nashville, Chicago, Houston, Baltimore, Phoenix and Honolulu along the way. Produced by Icon Concerts, artist and venue pre-sale tickets for the theater tour will go on sale Wednesday, Nov. 19 at 9 a.m. local time, with the general pre-sale taking place on Nov. 21 at 9 a.m. local time. More information can be found at Owen’s website.

The Cincinnati native — whose comedy encompasses, family, culture and everyday life — began doing stand-up in the mid-1990s while stationed in San Diego, Calif. After winning the title of “Funniest Serviceman in America,” he broke through on BET’s Comic View program and became the only white person to host the show. He also starred in his own BET series, The Gary Owen Show, co-hosted TruTV’s sketch series Upload with Shaquille O’Neal, and was cast in the recurring role of Zach the Barber on TBS’ Tyler Perry’s House of Payne.

Owen has appeared in a number of movies as well, including Back on the Strip, alongside Tiffany Haddish; the comedy horror film Meet the Blacks with Mike Epps; Ride Along with Kevin Hart and Ice Cube; and Daddy Day Care with Eddie Murphy.

He continues to write, produce and perform his own comedy specials, including Black Famous, Breakin’ Out the Park, True Story, and Broken Family on YouTube, as well as Gary Owen…No “S” on Mint Comedy.

Check out a full list of dates of Owen’s upcoming No Hard Feelings Tour below:

Gary Owen, “No Hard Feelings Tour”

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Trending on Billboard “Weird Al” Yankovic, actor and SNL alum Will Forte, and Ted Lasso stars Cristo Fernández and Brendan Hunt helped Jason Sudeikis raise $1.1 million at the ninth annual THUNDERGONG! charity concert by performing two monster Billboard Hot 100 hits. And we’ve got videos. Explore See latest videos, charts and news Sudeikis and […]

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The 99th edition of the Macy’s Thanksgiving Day Parade will officially usher in the 2025 holiday season when it airs live across all U.S. time zones on NBC and Peacock on Thursday, Nov. 27, at 8:30 a.m. ET.

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Hosted by TODAY anchors Savannah Guthrie, Hoda Kotb and Al Roker, the nationally televised broadcast will feature the annual mix of larger-than-life balloons, celebrity-packed performances, marching bands and floats — plus the arrival of Santa Claus.

This year’s musical highlights include the daytime debut of the singing voices of HUNTR/X, the fictional K-pop girl group featured in Netflix’s KPop Demon Hunters. Additional performances are scheduled from EJAE, Audrey Nuna and REI AMI, along with Broadway productions Buena Vista Social Club, Just in Time and Ragtime.

The full lineup of musical artists and guests also includes Drew Baldridge, Matteo Bocelli, Colbie Caillat, Ciara, Gavin DeGraw, Meg Donnelly, Mr. Fantasy, Foreigner, Debbie Gibson, Mickey Guyton, Christopher Jackson, Jewel, Lil Jon, Kool & the Gang, Darlene Love, Roman Mejia, Taylor Momsen, Tiler Peck, Busta Rhymes, Calum Scott, Shaggy, Lauren Spencer Smith, Luísa Sonza and Teyana Taylor. Appearances will also be made by Nikki DeLoach, Kristoffer Polaha, U.S. Olympian Ilia Malinin, U.S. Paralympian Jack Wallace and special correspondent Sean Evans.

In celebration of their centennial year, the Radio City Rockettes will once again perform, joined by a range of national and international performance groups. These include the EVIDENCE Dance Company, Native Pride Productions, Circus Vazquez, and A Chorus Line: The Next Generation, led by creative director and original cast member Baayork Lee. More than 1,200 dancers and cheerleaders will also perform as part of Spirit of America Dance and Spirit of America Cheer.

The marching band roster features musicians from across the globe, including Banda de Musica La Primavera (Panama), Catawba Ridge High School Marching Band (South Carolina), Damien Spartan Regiment (California), L.D. Bell Blue Raider Band (Texas), Northern Arizona University Lumberjack Marching Band, Alcorn State University Sounds of Dyn-O-Mite (Mississippi), Spartans Jr Drum and Bugle Corps (New Hampshire), The Marching Pride of North Alabama, Temple University Diamond Band (Pennsylvania), the Macy’s Great American Marching Band, and the NYPD Marching Band (New York).

This year’s parade will showcase 32 massive character balloons, 27 floats, 3 “ballonicles,” 4 specialty units, 33 clown crews, and more than 5,000 volunteers. Among the new balloon and float debuts for 2025: Buzz Lightyear (Pixar), PAC-MAN (Bandai Namco), Shrek’s Onion Carriage (DreamWorks Animation), and Mario (Nintendo), alongside KPop Demon Hunters characters Derpy Tiger and Sussie.

New floats include The Land of Ice & Wonder (Holland America), Brick-tastic Winter Mountain (LEGO), Master Chocolatier Ballroom (Lindt), Upside Down Invasion: Stranger Things (Netflix), Friends-giving in POPCITY (Pop Mart), and The Counting Sheep’s Dream Generator (Serta).

Additional elements returning this year include revamped legacy balloons from Macy’s archives — including Rainbow and Greybow Trouts, Happy Hippo Triple Stack, Wigglefoot, and Freida the Dachshund — as well as new collaborations like Goldfish crackers and the Elf on the Shelf Santaverse float.

Big Brothers Big Sisters matches will ride atop the Tom Turkey float, celebrating Macy’s ongoing “Mission Every One” initiative, which has raised over $13 million since launching in 2022.

The parade broadcast will re-air at 2 p.m. ET/PT on NBC and stream in Spanish via Telemundo, hosted by Andrea Meza, Aleyda Ortiz and Clovis Nienow.

A primetime special, Countdown to the Macy’s Thanksgiving Day Parade, will air Nov. 26 at 8 p.m. ET on NBC and Peacock, offering a behind-the-scenes look at the balloons, bands and performers preparing to hit the streets of Manhattan.

The Parade’s 100th edition is set for 2026.

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State Farm showcased its support for the Latin community and its vibrant culture through key activations at Billboard Latin Music Week in Miami. As a presenting sponsor, State Farm showcased the “Music of the World Cup” panel, featuring Latin music stars Carlos Vives, Emilia, Wisin, and soccer legend Xavi. Moderated by sports anchor Carlota Vizmanos, the discussion offered fans an exclusive behind-the-scenes look at the creation of the official 2026 Telemundo World Cup anthem.

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“Soccer unites us,” Vives added. “It’s brotherhood, it’s friendship, it’s love. Even though it’s competition and rivalry, it’s fair play. That’s why it unites us all.” This spirit of connection and collaboration is at the heart of Latin culture—and it was evident throughout Billboard Latin Music Week.

Returning to Miami for Latin Music Week, the industry’s largest celebration of Latin music brought together executives, artists, tastemakers, and fans in the genre’s American home. The three-day event leads up to the Billboard Latin Music Awards and has, for more than 30 years, stood as the world’s premier annual gathering of Latin artists and industry leaders.

This year, State Farm joined as a presenting sponsor, reinforcing its ongoing commitment to the Latin community. Coming off a successful activation at Billboard Hip-Hop Week, the brand brought its Buen Vecino Marketplace to Miami, offering fans at Billboard En Vivo a chance to take home custom merchandise printed live on-site.

The limited-edition designs were created by Brazilian graphic designer and artist Thiago Lacaz, who said, “It’s an honor to have my work on display here at Billboard Latin Music Week and to see so many fans excited about the design. I think people will wear these for a long time and that makes me very happy.”

Fans lined up to choose from different design and color options, with custom-printed shirts and keychains available throughout the activation.

Through its sponsorship of Billboard Latin Music Week, State Farm reaffirmed its commitment to supporting the Latin community and uplifting the voices shaping its culture. From the Buen Vecino Marketplace to the Music of the World Cup panel, the brand celebrated creativity, diversity, and the power of connection that defines Latin music.

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Rapper, actor and philanthropist Ludacris is set to perform at the 2025 Baby2Baby Gala honoring tennis legend Serena Williams. The gala, presented by Paul Mitchell, will be held Saturday, Nov. 8, in Los Angeles. Baby2Baby is a national nonprofit that provides critical items to children in need across the U.S.

Previous performers at the event include 50 Cent, Snoop Dogg and Nelly.

Ludacris has amassed five No. 1 hits on the Billboard Hot 100, including two as a lead artist: “Money Maker” (featuring Pharrell) and “Stand Up” (featuring Shawnna). He has landed four No. 1 albums on the Billboard 200 and has won three Grammy Awards, including best rap album for Release Therapy, one of his No. 1 albums.

Chris “Ludacris” Bridges made a seamless transition to acting, including the role of Tej in the Fast & Furious franchise, where he was introduced in 2003’s 2 Fast 2 Furious. As a father of four girls, his latest ventures include launching KidNation, an educational platform devoted to the enrichment of children. In addition, Bridges created the animated series KARMA’S WORLD on Netflix, which is awaiting its fifth season.

Williams will receive the Giving Tree Award, which is awarded annually to a public figure who has demonstrated exceptional commitment to improving the lives of children in need. Past honorees include Charlize Theron, Salma Hayek Pinault, Kim Kardashian, Kerry Washington, Jennifer Garner, Gwyneth Paltrow, Jessica Alba, Kate Hudson, Amy Adams, Drew Barrymore, Chrissy Teigen and Vanessa Bryant.

Last year’s Baby2Baby Gala raised a record $17 million in support of Baby2Baby’s mission. In the last 14 years, Baby2Baby has distributed more than 500 million essential items, including diapers, formula and clothing.

Baby2Baby’s Disaster Relief & Emergency Response Program has responded to the needs of children in more than 100 disasters. This year, Baby2Baby announced the expansion of their initiative to combat the maternal health crisis to 15 states. To learn more about Baby2Baby, visit their site.

There’s a new big techno festival in Italy, the Adriatic Sound Festival. This year’s fest just ended, having taken place on June 13 and 14 at the airport in Fano, a city in the Marche region on the Adriatic Sea, with two days, two monumental stages, 28 artists, music from 2 p.m. to 2 a.m., and headliners ranging from Rüfüs Du Sol to the “maestro” of techno, Sven Väth. The festival was born big — being a first edition, one wouldn’t expect such levels of production and audience (the organizers declared almost 17,000 total attendees).

The exclusive launch party on Thursday evening (June 12) at the former church of Saint Francis, in the center of Fano, gave a taste of the atmosphere of Adriatic Sound Festival. The location is spectacular: Dating back to the 14th century, the structure shows a stratification of styles where the neoclassical column and the large apse visually dominate. Without a roof, the former church recalls the atmosphere of places such as the Abbey of San Galgano in Tuscany or the Convento do Carmo in Lisbon.

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The architectural elements were revitalized by the elegant play of lights and lasers, in an ideal dialogue between past and present. It was in this context that — among others — Franky Wah’s DJ set took place, with his introspective beats. He was joined on stage by 22-year-old guitarist Brandon Niederauer, an artist that at the age of 15 was already playing with Lady Gaga and Stevie Nicks, and also blues legends such as Derek Trucks and Buddy Guy.

It’s a good way to add value to the architectural heritage of Fano, which in turn is an integral part of the fest’s concept, with its references to the Roman past of the city (the ancient Fanum Fortunae) starting from the design of the main stage, which recalls Roman columns and the Arch of Augustus, once the entrance to the city.

The jewel in the crown of Adriatic Sound Festival were its two stages: main stage “The Temple,” with its huge 360-degree open structure, and “The Hangar,” positioned in front of the central hangar of the three present at Fano airport (the other two are embellished visuals in the night hours).

The festival’s parking lot was particularly large, though many spectators used alternative forms of transportation such as bicycles and shuttle buses; ambulances and paramedics were present and clearly visible within the festival area, and there were a good number of food trucks, bars and toilets.

Along with the concept, the location was equally iconic. The choice of Fano Airport was one of the winning ingredients of Adriatic Sound Festival, with an energy a bit like U2’s “Beautiful Day” video. The row of three airport hangars can become the symbolic “skyline” of the festival.

Festival organizers respected the lineup’s schedule, with set changes taking place with minute precision and without interruption. There were no hitches apart from Green Velvet’s last-minute cancellation. He was one of the most anticipated DJs and would have graced the main stage for the final set Saturday night, but was replaced by Nicole Moudaber, who took the stage for a surprise second set after performing a few hours earlier at the Hangar Stage.

In Italy, an event like this has never been seen south of Turin, the de facto capital of the Italian electronic scene, where major festivals such as Kappa FuturFestival, Movement and C2C take place. Precisely because it is still “unexplored” from the point of view of mass tourism and the production of major events, and because it is very close to the historic clubbing district of Rimini and Riccione, this area is in a strategic position for an event like Adriatic Sound.

Throughout the festival, one could hear accents from many different parts of Italy, but also a lot of English. With clear potential in terms of audience — starting with the tourists who normally crowd the Adriatic beaches in the summer — Adriatic Sound has what it takes to truly become an event of European relevance.

This article was originally published on Billboard Italy.

For proof that comedy can be as globally popular as music, Indian stand-up comic superstar Zakir Khan will make his debut at New York’s Madison Square Garden on Aug. 17 with a set performed exclusively in Hindi.

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Khan, 37, who has more than 8.2 million YouTube subscribers and, according to his reps, has sold more than 200,000 tickets globally over the last three years, will play the storied venue as part of an international tour promoted by Outback Presents that will also take him to Detroit, Chicago, Atlanta, Lauderhill, Fla., and Phoenix, as well as such Canadian cities Montreal and Toronto.

“Madison Square Garden was never part of the plan — it always felt like a place for movie scenes and big stars, not for boys from towns like mine. But sometimes, life takes you further than your dreams ever did,” says Khan, who hails from Indore in central India. “This show isn’t about making it big — it’s just a reminder that if you stay true to your journey, even a quiet voice can find its place on the loudest stage. The opportunity to represent India at a global stage like this and bring comedy from our point of view to this side of the world, the burden is fulfilling but also a humongous one, a dream I cannot wait to live.”

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After dropping out of college in Indore, Khan initially pursued a career as a radio DJ but found his calling in comedy. In 2012, he won Comedy Central India’s “India’s Best Stand-Up” contest and has gone on to headline some of the world’s biggest stages. In 2023, he became the first Asian comic to play the Royal Albert Hall solo. His podcast Umeed is one of of the highest streamed in India, and English-speakers can also check out his comedy on five Amazon Prime Video specials, including Haq Se Single and this year’s Delulu Express.

The announcement of his MSG appearance describes Khan’s comedy as capturing “the emotions, struggles, and dreams of Indian households and the youth chasing success in modern India.” He has said that he used humor as a shield against the bullying he experienced as a child and his anecdotal style is often punctuated with catchphrases, such as “Sakht Launda,” which translates to “tough guy.”

Virtual star Ironmouse, along with a host of other VTuber virtual talent, will perform at an IRL event in Los Angeles in July.
Fantastic Reality will feature a performance from Ironmouse, a massive virtual streaming and Twitch star, along with performances from virtual talent including Japanese virtual singer KAF and Jakarta’s virtual pop artist JKT48v. Together, these acts have a combined global following of almost 10 million.

But while the talent is virtual, the event will be very real. Fantastic Reality happens at The Vermont Hollywood on July 3 beginning at 7 p.m. For several of the performances, VTuber composer Daryl Vanessa Barnes will direct a live band, with performer and event co-producer Mariya serving as MC for the night, which will also feature music from both virtual and non-virtual DJs.

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Fantastic Reality is part of the VTuber (or “virtual YouTuber”) phenomenon happening in online spaces and featuring virtual artists of all shapes and sounds. These performers, who are not AI, create often anonymous content using real-time motion capture technology. The field typically fuses aesthetics of anime, video games, animation and the internet.

To wit, South Korean virtual boy band PLAVE, whose members’ real-life identities are hidden behind digital avatars but whose commercial performance and ambitions rival K-pop’s biggest human acts, recently became the first entirely virtual Korean act to surpass 1 million units sold, according to Circle Chart. 

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Fantastic Reality is pushing the boundaries even further by bringing such virtual acts into an IRL space. The event is being presented by VTuber streaming app IRIAM, with co-producers Kou Mariya, Daryl Vanessa Barnes, ETC, Bulldog DM and Rust.

“Fantastic Reality is doing something that has always been impossible,” Mariya says in a statement. “We’re uniting our community in an intimate IRL space with a cutting-edge live show featuring international luminaries Ironmouse, KAF, JKT48v and more with a live band.”

See the full lineup below:

Courtesy of Fantastic Reality

After a 28-city international leg that included London’s O2 and Dublin’s 3Arena, stand-up comedian, actor and writer Shane Gillis announced the extension of his Shane Gillis Live tour to 10 additional U.S. cities on Tuesday (May 13).
The new dates — which have been scheduled in July, August and September — will take Gillis to arenas in Tulsa and Oklahoma City, Okla.; Kansas City, Mo.; Louisville, Ky.; St. Louis, Mo.; Detroit; Grand Rapids, Mich.; Milwaukee; Houston; Hollywood, Fla.; and Orlando, Fla.

Representatives for Gillis said in an announcement that the added performances, which will be promoted by Outback Presents, come in response to “a staggering demand for tickets across the U.S., Canada and European dates,” adding that Gillis has “set the all-time ticket sales record at six arenas,” including Toronto’s Scotiabank Arena and achieved historic sellouts at 11 more, including Philadelphia’s Wells Fargo Center and Lenovo Center in Raleigh, N.C., marking each of the venue’s largest comedy shows ever.

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Gillis, who hails from Mechanicsburg, Pa., and is lifelong avid Notre Dame University football fan — his grandfather and cousin played for the team, and he appeared in an Under Armour commercial for the blue and gold — is slated to co-headline the stadium there with Zach Bryan and Dermot Kennedy on Sept. 6. If that show sells out, it will surpass the world record for the largest single-show attendance for a comedian in history. (Gillis does not report box-office results to Billboard Boxscore.1

Gillis has emerged as a comedy phenomenon over the last five years, despite being hired as a Saturday Night Live cast member in 2019 and then dismissed before the season began after examples of him using racist language on podcasts. He has since become a touring behemoth, the Matt and Shane’s Secret Podcast he hosts with comedian Matt McCusker consistently ranks in the top 15 of Spotify’s U.S. Comedy charts, and on June 5, the second season of his series, Tires, will debut on Netflix. He has also hosted SNL twice — in 2024 and 2025.

Artist presale sign-up and tickets are available on Shane Gillis’ website.

Patreon presale will begin Tuesday, May 13, at 10:30 a.m. CT

Artist presale will begin Wednesday, May 14, at 10 a.m. local

General on sale begins Friday, May 16, at 10 a.m. local

Shane Gillis

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