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Rihanna is the new queen of Dior.
On Sunday (Sept. 1), the 36-year-old singer and entrepreneur was unveiled as the face of J’Adore Fragrance by Dior in a dazzling short film directed by Steven Klein. She replaces longtime spokeswoman Charlize Theron.
“Powerful, dazzling, and inspiring, Rihanna embodies the triumphant and free-spirited femininity of J’adore through the lens of Steven Klein,” Dior’s YouTube caption reads. “J’adore and Rihanna, a new golden dream begins.”
Set to the tune of RiRi’s 2016 hit “Love on the Brain,” the minute-long visual finds the superstar gracing the halls of the Palace of Versailles in France and donning a gorgeous sparkly golden gown before seemingly walking on water in heels.
“Your dreams, make them real,” Rihanna says into the camera at the end of the short film.
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Rihanna, who was announced as the face of J’Adore earlier this summer, has a long relationship with Dior. Apart from being spotted at several of the brand’s fashion shows, most recently during Paris Fashion Week earlier this year and during her first pregnancy, she became Dior’s first Black ambassador in 2015.
“For over two decades, the fragrance has been a brilliant and faithful companion for women the world over, the perfume of a strong, liberated and independent woman, resonating perfectly with Rihanna’s personal story,” LVMH, owner of Dior, said in a statement at the time.
“This scent, that I have known and loved for so long, means so much to women,” Rihanna said in the same press release. “It is more than a perfume, it is a companion and a reference. I am especially touched to join this adventure and to contribute to it through my world, my story, my roots, as well as my creativity and my own femininity.”
Dior’s marque women’s fragrance balances floral with fruity featuring fragrant notes of ylang-ylang, Turkish Damascus rose, jasmine grandiflorum and Indian jasmine sambac.
Watch Rihanna’s J’Adore campaign film on Instagram below.
Paris Fashion Week is bringing out all the stars, and fostering some fantastic crossovers in the process. On Monday (Jan. 22), the Dior Haute Couture show featured a new collection from the iconic fashion house and a hilarious link-up between Rihanna and Natalie Portman. Donning a textured all-black outfit comprised of a puffy belted jacket, […]
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Jimin is settling into his new job as Dior’s new global ambassador. The BTS member made a showstopping arrival at the Dior Homme menswear fall-winter 2023-24 fashion show in Paris on Friday (Jan. 20).
The 27-year-old K-pop star looked dapper in a tan suit, turtleneck and matching boots from the Dior Men’s 2023 collection by Dior menswear artistic director Kim Jones.
Dior posted a photo of the look on Instagram captioned in part, “[Jimin] confirmed his stylish credentials as our newly-appointed global ambassador clad in timeless tailoring from the Dior Men’s 2023 collection.”
Fans lined up to catch a glimpse of Jimin before he walked inside the event, where he was seated front row next to fellow BTS member J-Hope.
Jimin and J-Hope attend the Dior Homme Menswear Fall-Winter 2023-2024 show as part of Paris Fashion Week on January 20, 2023 in Paris, France.
Victor Boyko/GI
Other celebrities in attendance included Robert Pattinson, Naomi Campbell, David Beckham, Eddie Redmayne, Karlie Kloss, Delphine Arnault, Courtney Love and Gwendoline Christie.
Dior’s Paris Fashion Week menswear show streamed live on Dior.com at 9 a.m. ET (3 p.m. CET). Click here to check out footage from the show.
Jimin was announced as the newest Dior global ambassador earlier this week. “The House is thrilled to announce @J.M from #BTS as new Dior global ambassador. Pictured here in a colorful look from #DiorSummer23, the singer is now lending his image to creations from Artistic Director of Dior men’s collections, @MrKimJones, “ read a post on Dior’s ” target=”_blank” >Instagram account.
“So thrilled to start a journey with @Dior,” Jimin captioned an Instagram post confirming the new collaboration.
Even before he was named global ambassador, Jimin was a fan of Dior. He’s been spotted wearing Dior Explorer Chelsea Boots ($1,500), Dior Explorer Loafers ($1,050) and other pieces from the LVMH-owned brand while BTS’ relationship with Dior dates back to 2019 when Kim designed the wardrobe for the group’s “Love Yourself: Speak Yourself” world tour.
Dior’s latest collections include the Dior x ERL Capsule, Dior Lunar Capsule Collection and the Spring 2023 collection.
Watch Jimin arrive at the Dior Homme show below.
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