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Dorothy “Dottie” Leonard Miller, an entrepreneurial executive who founded several influential gospel and Christian music companies during a career spanning decades, died Friday (Oct. 11) at age 79.
After launching her own distribution company, New Day Christian Distributors, in 1981, Miller went on to create a veritable empire in the faith-based music business, with subsequent ventures including DayWind Soundtracks, DayWind Records, DayWind Music Publishing, two recording studios, and a cassette and CD manufacturing facility. More recently, she expanded her businesses to encompass DayWind Worship (choral music), Spiritus Distribution (Catholic products), Billy Blue Records (bluegrass), Billy Jam Records (country and Americana), Billy Blue Publishing and the DayWind Music Foundation, which provides an internet radio station focused on Southern Gospel.
“Dottie was a visionary, a pioneer, she was determined, humble, and generous,” said Rick Shelton, vp of DayWind Publishing, in a statement. “Serving her vision, her artists, her songwriters and the industry she loved has been a tremendous honor. What she did with her life touched the lives of so many.”
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Across her various music ventures, Miller worked with a laundry list of gospel and Christian artists including the Cumberland Boys, Greater Vision, the Crabb Family, Karen Peck and New River, Brian Free and Assurance, The Isaacs, Triumphant Quartet, Down East Boys, the Perrys, the Hoppers, Jonathan Wilburn, the Steeles, the Nelons, Lefevre Quartet, Michael English, Appalachian Road Show, Doyle Lawson and Quicksilver, Tennessee Bluegrass Band, Carolina Blue, Kristy Cox and Grasstime, Joe Mullins and the Radio Ramblers, and Bob Minner.
Miller’s success garnered her a slew of awards over the years, including lifetime achievement awards from the Gospel Music Association, BMI and the Southern Gospel Music Guild. She was also inducted into the Southern Gospel Music Hall of Fame and the Gospel Music Hall of Fame.
“Dottie Leonard’s story is a woman with vision, faith, and courage to make a difference,” said Jackie Patillo, president of the Gospel Music Association, in a statement. “Her work and tenacity will be forever remembered as will her legacy as a single mother, founder of Daywind Records, and New Day Distribution, and member of the GMA Gospel Music Hall of Fame. On behalf of the GMA Board of Directors and the entire gospel music community, we say farewell to Dottie and offer our deepest condolences to her family as she has now received her greatest reward.”
Born Aug. 10, 1945, in Wilmington, Del., Miller’s early jobs included clerical work at an accounting firm and a law firm, selling Jhirmack hair products, and working for the Democratic Party of Tennessee on campaigns for Senator Jim Sasser, President Jimmy Carter and more. As a single mother raising two children in Hendersonville, Tenn., she made ends meet throughout this early period by working a second job in ER admissions at a local hospital.
Miller’s first music industry job came when she was hired as a receptionist at Calvary Records in Nashville. She went on to work with radio stations and Christian bookstores promoting artists including the Hinsons and the Telestials. She later took a job at Windchime Records, where she worked with artists including the Paynes and Heavenbound before founding New Day with funding from her father, brother Bill Golt and family friend Ray Lorrig.
In addition to her family, co-workers, friends and artists, Miller enjoyed spending time in Florida and at her cabin in Lafayette, Tenn., where she had alpacas, donkeys and goats. Her travels took her throughout the U.S., Europe, Africa and the Caribbean.
Miller is survived by her daughter, Susan Leonard Sovine, and grandchildren Taylor McKellar and Kennedy Sovine; her son, Ed Leonard, his wife Kathleen, and their children Eddie Leonard, Mary Leonard, Evan Leonard, Aidan Leonard (Caroline Leonard), Rachael Zuckett (Joey Zuckett), Caroline Leonard, Ian Leonard, Liam Leonard, and Emily Leonard; her great-grandchildren Leo Zuckett and Eloise Joyce; her sister, Cynthia Paranczak; and her longtime companion, Jere Miller. She was preceded in death by her brother, Bill Golt, and her parents, William and Dorothy Golt.
A celebration of Miller’s life will be held at a later date.
You can read more tributes to Miller below.
“For the more than forty years of our friendship, Dottie was a champion for our genre’s Music. She was a pioneer in her field, and she was passionate about her mission to get The Gospel to as many people as possible. I will miss her enthusiasm and our conversations, which always included lots of laughter. My friend is with The Lord, but we WILL meet again, soon!” – Gerald Wolfe, Greater Vision
“Dottie was one of my greatest heroes and influences. She blazed the trail for many of us in Southern Gospel Music. I love that she always trusted the Lord in fulfilling her dreams of spreading the Gospel of Jesus Christ into all the world. Those dreams became realities. Now she is reaping the harvest of the many souls she touched for the cause of Christ. I love and appreciate Dottie more than words can express. She will be greatly missed. Her legacy will live on forever.” – Karen Peck-Gooch, Karen Peck & New River
“Almost 30 years ago I met a wonderful, smart, classy lady named Dottie. She had the ability to make you smile even when you didn’t necessarily feel like it. She lit up a room the moment she walked in no matter who else was there. She also showed the world she was a savvy businesswoman by starting the best record company in the world. I’ll miss you Dottie and so will many other people but I’m glad you’re not in pain anymore. I’ll never forget your smile.” – Brian Free, Brian Free & Assurance
“I’ve been with Daywind Records for over 20 years. I’ll never forget Dottie taking a chance on signing me after I got out of rehab and I was only six months clean and sober. She will be truly be missed” – Joseph Habedank
“She was a front runner in a world where businesses were run by men. She was an incredibly strong woman. She gave a lot of families hope and jobs. Nothing got in the way of her vision. On a personal side, our family has been a part of Daywind for over 25 years. We love Dottie. When Shellye and I first got married, we were doing everything we could to make ends meet. Dottie would give us her condo to have a vacation. Dottie was special to all of us. She is forever going to be miss. BUT can you imagine what she’s doing right now? She’s having a time. We wouldn’t bring her back for nothing. Dottie, enjoy it. You told everybody about. You helped everybody tell others about it. Welcome into the kingdom.” – Jason Crabb
“We can only imagine the reunion our beloved friend Dottie is having with so many artists she helped and loved along the way. She is home and at perfect peace with her Savior who is no doubt smiling with her because of the incredible heavenly choir she helped ensure with her earthly faithfulness. We will join them one day and we will all finally feel complete. Dottie, you are so loved and will be missed so much.” – The Isaacs
“Our beautiful Dottie Leonard has taken her flight like a mighty eagle. What an exceptional woman of faith, wisdom, foresight, courage and excellence; she paved the way for so many of us! She was a true fan of Gospel Music and believed it was her lifelong calling to ensure that great gifts in us are to be celebrated & given worldwide platforms. On a personal note…. she was/is a dear friend whose legacy will live forever. She was the treasure of encouragement. We didn’t ‘lose’ her… we know exactly where she is! Please give Mama Dottie Rambo a hug from me. Love you so much… see you at The House.” – Reba Rambo
“Dottie was one of the most respected and admired people in Southern Gospel music and beyond! Her work ethic was what one should strive to emulate. Awarded here, rewarded on Heaven’s shore!” – Doyle Lawson
“We will always remember Dottie as a sweet, dedicated, woman of God, who changed the world with her love of gospel music, and we will be forever grateful for the gift of her encouragement in our lives.” – Jim and Melissa Brady
“I met Dottie over 30 years ago, and I knew then I had met a “life friend”. She was a friend, business partner, and great counselor. Life was made sweeter because of her love for me. I will meet her again because of our belief in the savior, Jesus Christ.” – Jonathan Wilburn
“Had it not been for Dottie Leonard Miller, you would have never heard a song I’d written, a track I’d produced, or an orchestration I’d created. She believed in me when others didn’t. She believed in me when I didn’t believe in myself. She gave us the truest example of how faith in motion works. And now her faith has become sight. I am heartbroken, but I know I will find her again.” – Wayne Haun
“Dottie Leonard Miller wasn’t just a pioneer; she was a trailblazer with a heart full of faith and a vision that reshaped the landscape of Southern Gospel music and the Christian bookstore industry. Through Daywind Records and New Day Christian Distribution, she brought light, and hope to so many, empowering artists, songwriters, bookstores, publishers, record labels and touching countless lives. Her legacy is one of unwavering dedication and belief in the power of the gospel to change hearts. We have lost a true giant and a treasured friend, but her spirit will continue to inspire us every day.” — Dusty Wells, Director of A&R and Label Relations, Daywind Music Group
“Dottie Leonard Miller was a true inspiration and encourager to many across this country and around the world. Her love for others and leadership through Gospel Music will continue to impact lives for decades to come.” – Gary Casto, Tribute Quartet
“Dottie was a visionary and a pioneer. People with that gift and calling are a breed apart, often questioned and sometimes misunderstood, but fiercely dedicated to allowing the dream inside them to manifest itself in the physical realm. Dottie’s dedication to that dream and its’ subsequent value will only fully be recognized in eternity. The music she championed reverberates not only on earth but in heaven as well, and countless lives have been changed, hearts have been encouraged, and burdens lightened by the message of the resources provided by New Day Distribution and Daywind Records. Thank you, Dottie, for being true to the call God had on your life. We are all blessed by the fruit you bore and your faithfulness to never give up.” – Billy Blackwood, Blackwood Brothers Quartet
“Dottie Leonard Miller’s passion for music was unmatched. And, her vision and God-given ability to use the power of that music to reach people in a positive way through the companies she has built, has literally impacted millions of lives over her long and illustrious career. She was easily one of the strongest women and most faithful servants of God I have ever known. She was so proud of our Daywind, New Day, and Billy Blue family, and she loved and appreciated each and every artist and member of our family. She will be greatly missed, but her legacy will be honored by continuing to spread the Gospel and love of Jesus Christ through the music and products we create.” – Jerry Salley, A&R/Creative Director, Billy Blue Records
Time to drop the needle on the latest Executive Turntable, Billboard’s comprehensive(ish) compendium of promotions, hirings, exits and firings — and all things in between — across music.
Read on for good news and also check out Billboard‘s annual list of music’s highest compensated executives, plus our weekly interview series spotlighting a single executive, our helpful calendar of notable events, and have you ever wanted to look at tchotchkes inside the office of an executive while reading their in-depth answers to the most important questions facing the biz? From the Desk Of is probably your jam.
Capitol Records appointed Justin Grant as senior vice president and head of urban digital — putting him in charge of digital marketing efforts for R&B and hip-hop artists across Capitol, Motown and Priority Records. Grant spent a decade at Atlantic Records, rising from intern to vp of digital marketing & sports partnerships, where he worked with artists like Cardi B, Lil Uzi Vert, Kodak Black and NBA YoungBoy. Additionally, Capitol promoted Dante Smith to head of Motown digital. Smith will manage digital campaigns, direct-to-consumer efforts and brand development for the storied label. Since joining Capitol in 2020, Smith has collaborated with artists such as Ice Spice, Quavo, Lil Yachty and Kali Uchis. Grant will be based in NYC while Smith works out of Capitol’s Hollywood headquarters. In comments about both executives, Capitol Music Group chairman and CEO Tom March said Grant “knows what it takes to break artists” and is “hugely respected and exceptional at what he does,” while Smith has “delivered brilliant marketing campaigns for a number of years now for artists across the roster.”
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Creative agency WMA appointed Sony Music veteran Mike O’Keefe as global vice president of creative, effective immediately. With three decades of experience under his belt, O’Keefe joins in a creative and strategic consultancy role and will help oversee bigger 360 creative projects at WMA. O’Keefe started his career in the early 1990s with Conspiracy Films and Oil Factory before joining Sony Music in 1995. At Sony, he worked on notable projects like Jamiroquai’s groundbreaking “Virtual Insanity” video and later became vp of creative at the label. He has collaborated with artists such as One Direction, Kasabian, Little Mix and Calvin Harris. Celebrating its 10th anniversary in 2023, WMA has delivered award-clinching campaigns for clients like Doja Cat, Billie Eilish, Dolly Parton and Spotify, among others. Founder and Global CEO Seb Weller expressed pride in WMA’s decade-long journey and said he was thrilled to work with O’Keefe again, while global vp Crystina Cinti called it an exciting to be “working with such a legend,” adding, “Mike’s credibility and experience in the industry is immense and he joins us at a significant time.”
Prescription Songs promoted Rachel Wein to senior director of A&R. Throughout her more than seven year with the company, Wein has played a key role in expanding Prescription’s Nashville roster to over 30 songwriters, artists, and producers, contributing to the company’s broader network of 150 acts. In her elevated role, Wein will continue managing roster artists and songwriters, including Morgan Nagler, known for co-writing “Kyoto” with Phoebe Bridgers, a Grammy-nominated hit. Under Wein’s leadership, Nagler has collaborated with mxmtoon, Astrid S, Maddie Zahm, and more. Wein has also been instrumental in developing emerging acts like JORDY, Greyson Chance, and Parson James, while overseeing top producers such as Sean Small (Keith Urban, Lainey Wilson) and Spellz (Wizkid, Burna Boy). Wein joined Prescription Songs in 2017 as the first hire in their Nashville office. Outside of music, Wein actively supports community initiatives, serving on leadership boards for Family Alliance in Music and Salt Lick Incubator. She also mentors LGBTQ+ youth through Youth Villages and was honored with the Marchetti Impact Award for her efforts with the Cystic Fibrosis Foundation. Katie Fagan, Prescription Songs’ head of A&R, praised Wein as an “integral part of our growth as a team here in Nashville and I’m looking forward to seeing her win big in the coming years,” while Wein expressed her excitement about continuing to work with the “simply unmatched” company.
Universal Music Group Nashville promoted Damon Moberly to the role of senior vp of promotion. Moberly has been with the label group for over 25 years, most recently serving as senior vp and head of the Mercury Nashville imprint’s radio promotion team. Moberly launched his country radio promotion career with work on the launch of Shania Twain’s Come On Over album and has since aided in the careers of artists including Jamey Johnson, Terri Clark, Chris Stapleton and The War and Treaty, in addition to working special projects including an Eagles single to country radio and the breakout hit “Man of Constant Sorrow” from the O Brother, Where Art Thou? soundtrack. –Jessica Nicholson
NASHVILLE NOTES: Concord named Anke Becker as vice president, information technology. Becker will be based in Concord’s London office and will report to Jonathan Eby, Concord senior vp, information services and technology. Becker previously spent a decade at BMG, where she led the creation of BMG’s proprietary client portal … Gabb, makers of kid-safe tech and the Gabb Music streaming service, hired Sidney Coury as its new digital operations coordinator. Earlier this year, Marco Vega joined the team as music coordinator. Coury previously worked at Olivia Management, while Vega has worked at Universal Music Publishing Group and Flood, Bumstead, McCready & McCarthy. The hires coincide with the opening of Gabb Music’s new office on Music Row in Nashville (1030 16th Ave S), and Gabb HQ’s recent move to an expanded facility in Lehi, Utah.
CD Baby, a division of Downtown Music, appointed Jean Mischler as senior vp of marketing. Based in New York, Mischler will oversee marketing for CD Baby and its direct-to-creator services, including Soundrop and CD Baby Stages. Reporting to CD Baby president Molly Neuman, she’ll lead initiatives to help independent artists grow their fanbase and visibility globally. Mischler previously served as vp of growth marketing at Sofar Sounds, where she boosted ticket sales and revenue through social media, email and partnerships. Neuman noted Mischler’s nearly 20 years of experience, saying “her approach to marketing and deep understanding of the independent music landscape will be instrumental as we expand CD Baby’s reach to independent artists around the world.”
Believe introduced a new global music strategy led by Romain Vivien, its global head of music and president for Europe. The strategy focuses on enhancing artist development and creating more value for artists and labels at all career stages. As prez of Europe, Vivien oversees operations in France, the UK, and Germany — and collaborates with teams across 50 markets to design and implement strategies that accelerate Believe’s “Artist Services” business, supporting digital artists across 14+ countries. He’ll also work to strengthen Believe’s “Label & Artist Solutions” offering by aligning distribution, marketing, digital promotion and publishing services. Denis Ladegaillerie, Believe’s founder and CEO, praised Vivien’s leadership in scaling the company’s global presence. “He has been instrumental in building our music vision across the group,” he said. “Constantly leading his teams to innovate and push barriers to enable the emergence of new talents across hip-hop, pop, electronic music and more – all the while sustaining an impeccable delivery of premium services to our top artists and labels.”
RADIO, RADIO: Juan Navarro was promoted to chief revenue officer of Entravision Communications, replacing Karl Meyer, who was dismissed following challenges related to the loss of Meta’s Authorized Sales Partner program. Despite this setback, Entravision reported a 12% increase in net revenue for Q2 2024. Navarro brings over 20 years of media experience to his new role, having previously served as executive vp of local sales and integrated marketing solutions and as regional vp of integrated marketing solutions … iHeartMedia division and region president Tom McConnell is retiring after nearly 30 years with the company, leading to an executive restructure. Eddie Martiny, currently Houston region president, will become division president for the big four Texas markets (San Antonio, Dallas, Austin, Houston), as well as New Orleans and Baton Rouge. John Karpinski, evp of strategic partnerships, will take on the role of division president for markets in the Carolinas, St. Louis, Indianapolis, Memphis, and Kentucky.
JET Management added veteran manager Elena Awbrey to its team. Awbrey’s career began in Live Nation’s touring department before she transitioned to management, working with Motley Crüe and discovering Mannequin Pussy. She later managed Miguel at Atom Factory, guiding his Grammy-nominated albums. At Career Artist Management and Roc Nation, she developed artists like Chika, a 2020 XXL Freshman and Grammy-nominated Best New Artist. Awbrey, who also founded Moonshot Management, was named one of Billboard’s 2020 Changemakers. Founded in 2020 by John Scholz and Tyler Goldberg, JET’s roster features top-tier talent like Justice, Suki Waterhouse, LP Giobbi, Madeon, Sam Gellaitry, and Girl Talk. JET is also partnered with Firebird, a next-generation music company.
Granderson Des Rochers appointed Joey Seiler as senior counsel in its New Media practice. Seiler, a seasoned music licensing attorney, joins from Block, where he led TIDAL’s licensing team. With over a decade of experience, he has worked with labels, digital service providers and creatives to license music for innovative business models. His career includes roles at Empire and Loeb & Loeb, representing a range of clients from startups to multi-platinum artists.
ICYMI:
Takeshi Okada
David Gray was appointed U.K. managing director of Universal Music Publishing Group, succeeding Mike McCormack, who is stepping down from the role after almost nine years in charge to launch a new consultancy and joint venture with UMPG … and Warner Music Japan appointed longtime Universal Music executive Takeshi Okada as the label’s new president and CEO. [KEEP READING]
Last Week’s Turntable: Sphere Sheds CFO
Billboard, in partnership with AEG Presents and Live Nation, has announced the first round of talent and industry leaders for this year’s Billboard Live Music Summit and Awards. The event, taking place Nov. 14 in Los Angeles, will celebrate creativity and achievement in the live music industry through exclusive panels and conversations, featuring some of […]
Indie music giant Concord said on Friday it has acquired parts of the music publishing and recorded music catalog of reggaetón superstar Daddy Yankee.
The deal encompasses certain rights to Daddy Yankee songs including “Con Calma,” his rights as a featured artist on “Despacito” and “Gasolina,” whose “unforgettable hook” and “revolutionary” beat landed it in Billboard’s Top 50 Latin songs of all time. The deal also includes certain name, image and likeness rights, according to a press release from Concord.
Concord declined to comment on price. However, earlier this month in a KBRA report about Concord’s asset backed security, the bond rating agency wrote that Concord acquired the catalog of “a highly successful Latin Music artist and songwriter” in 2024 and that those works were valued at $217.3 million.
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How much does Daddy Yankee stand to benefit from the deal? The Latin hitmaker, whose Barrio Fino was the first reggaetón album to debut at No. 1 on Billboard’s Top Latin Albums chart in 2004, sold this portion of his catalog several years ago to a fund that asked not to be named. That fund sold the assets to Concord, so the artist will not get a cut of this sale of his works.
But Billboard reported in July that Daddy Yankee still owns part of his publishing catalog, which is administered worldwide by Sony Music Publishing and partly by Spirit Music in the United States. From 2021 to 2023, Daddy Yankee’s works averaged 375,333 album consumption units, with 346,000 album consumption units so far this year, according to Luminate.
CRAZY FOR CATALOGS
Catalogs are an important revenue driver for Concord, and the company’s CEO Bob Valentine said this week that through various marketing, distribution, film and commercial licensing agreements, the company regularly generates 5-15% more revenue from the assets it acquires than the prior owner.
“We can then create value for the artist, for our shareholders, for our debt holders, for our pension holders—all the people who are somehow invested in that effort,” Valentine said, speaking at the Mondo.NYC conference in Brooklyn. “The two things we talk about [with artists] is how are we going to protect your legacy and how are we going to make it live.”
Concord’s ownership — the Michigan State Retirement Systems own 93% — and how it has recently financed acquisitions, through asset backed securities, make it a uniquely long-term focused catalog acquirer that aims to hold these assets for 30-40 years.
The company also employs around 750 people worldwide, and it operates a label, music publishing division and one of the most significant theatrical companies with the catalogs of Rodgers & Hammerstein Theatricals, The Andrew Lloyd Webber Collection, and more.
However in some circles, Concord is better known for the 1.3 million songs it has acquired, including some of its biggest money-making assets like John Fogerty’s Credence Clearwater Revival publishing catalog and Phil Collins’ rights to Genesis songs.
Speaking at the Mondo.NYC conference, Concord described these works “as music and genres that fit so perfectly with an era that to own them … means you own that segment of someone’s nostalgia.” Anyone who ever makes a movie about the Vietnam War will likely call Concord to license CCR’s songs, Valentine says.
But Concord also owns the Latin label Fania Records and Mexican record label Musart Records, and several of the Latin artists it represents through its publishing division were nominated for Latin Grammy’s this year: Daymé Arocena’s nomination for Song of the Year for “A Fuego Lento,” writers Julian Bernal and Sammy Soso’s nomination for Best Pop Vocal Album for Orquídeas performed by Kali Uchis, and Camilo Lara’s nomination for Best Cumbia/Vallenato Album for Se Agradece performed by Los Ángeles Azules.
CALL HIM DADDY
Daddy Yankee’s catalog will be managed out of Concord’s recently expanded Miami office, the company said.
“Since he burst onto the scene, Daddy Yankee has been at the forefront of not only reggaeton, but pop music generally,” Valentine said in a statement. “We were incredibly excited by this opportunity to work alongside Daddy Yankee to continue building on his remarkable legacy and significance. His real and lasting cultural impact is clear, and Concord is thrilled to be a part of his story.”
Concord financed the acquisition of Daddy Yankee’s works by issuing a third round of asset backed security notes that were priced this week that bring its total ABS to $2.6 billion. Daddy Yankee’s catalog will be contributed to the ABS’s collateral pool, according to the KBRA report. Concord has used previous ABS notes to acquire Round Hill Music Royalty Fund in 2023 and Mojo Music and Media in 2022.
This type of financing makes sense for Concord because of its scale — which exceeds most banks’ normal financing abilities — and because it affords them a fixed, low interest rate.
“The benefit of an ABS market is we take out a loan and the interest rate is fixed for 5 years,” Valentine said. “It doesn’t change. Suddenly you’re financing with these fixed rates of return that are lower because of our scale and that changes the dynamic of the valuation pretty dramatically.”
This is part of a new column Billboard is launching in which we will unpack one financial issue a week for an artist in the news. Thanks for reading, and if you have suggestions or tips, email me at ediltsmarshall@billboard.com.
LONDON – Independent labels trade body IMPALA is calling on regulators to investigate Universal Music Group’s acquisition of [PIAS] over concerns that the deal restricts competition in the global record business and “narrows options for artists and labels.”
[PIAS] co-founders Kenny Gates and Michel Lambot announced earlier this week that they were selling their remaining shares in the indie label group to Universal Music Group (UMG), which already owns a 49% stake in the company, for an undisclosed sum.
The deal gives UMG full ownership of [PIAS]’s services division [Integral], which provides physical and digital distribution services to more than 100 indie label partners including ATO, Beggars Group and Secretly Group and will henceforth merge with Virgin Music Group.
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Also falling under UMG’s control because of the share sale is the [PIAS] Label Group, home to indie imprints Play It Again Sam, harmonia mundi, Spinefarm, Source and partner labels such as ATO, Heavenly, Mute and Transgressive. Despite the change in ownership, [PIAS] says its label group business will remain completely autonomous.
In response, IMPALA and several of its associate national trade groups are calling on competition regulators to launch an investigation into what it described as “unchecked concentration in the music market [which] continues to be a serious problem.”
“The bottom line is UMG’s acquisition of [PIAS] will increase the power of [UMG] across Europe and beyond, including the U.K. and the USA, and IMPALA expects regulators in these jurisdictions to take action,” said the Brussels-based organization, which represents over 6,000 indie music companies in Europe, in a press release on Friday (Oct. 18).
Helen Smith, IMPALA’s executive chair, said she “expects” regulators to review the [PIAS] acquisition “and answer the question the industry is asking about how it is possible for UMG to gain more market share after it was already considered too big?”
“A share deal is one thing, this is something else,” said Smith, who is calling for competition officials to assess how the deal impacts physical and digital music markets, including distribution services, “as well as the impact on competitors, digital services, artists and fans.”
Geert de Blaere, the chair of Belgian association BIMA, said that while the Belgian market owes a debt of gratitude to [PIAS] for showing entrepreneurs what is possible, the impact of the company’s takeover by UMG “will be structural, significant and long lasting” for the independent music business.
“This is completely different to a share deal as UMG takes over the market share of [PIAS]. Scale and stability in the whole independent sector will be lost. Incremental shifts in the market across the majors leverages disproportionate influence in the hands of a few companies. Each time that happens the result is more control over how the market develops,” said de Blaere in a statement.
Supporting calls for an investigation, IMPALA chair Dario Draštata said the deal strengthens UMG in terms of market share, “eliminates a principal competitor” and “narrows options for artists and labels.”
Representatives for UMG and [PIAS] did not respond to requests for comment when contacted by Billboard.
The acquisition of [PIAS] by the world’s biggest music company further grows the dominant market share enjoyed by UMG and follows the expiration of a 10-year ban on the music giant acquiring certain music companies or catalogs in Europe.
Those restrictions were placed on UMG in 2012 by the European Commission as one of the conditions of the company’s $1.9 billion takeover of EMI going ahead. As part of that process, the European Union’s executive branch forced UMG to divest the Parlophone Label Group, which was bought by Warner Music Group (WMG) for around $750 million, as well as the offloading of numerous EMI entities in Europe, and the Chrysalis, Mute, Sanctuary and Co-op Music labels.
To receive regulatory approval to buy EMI, UMG committed to not re-acquire any of the assets sold, or re-sign any artists signed with labels it had divested for a period of 10 years. Just a few months after that decade-long ban expired in September 2022, Universal acquired a 49% minority stake in [PIAS], which owns some of those previously off-limits catalogs, including Co-op Music.
On Tuesday (Oct. 15), UMG announced it had grown its minority interest to full ownership, following Gates and Lambot’s decision to sell their controlling stake.
The acquisition of [PIAS] by UMG is part of a growing trend of major labels looking to the independent sector to increase their market share, either by enhancing their distribution offerings for indie artists and labels or by investing in, or buying, independent music companies.
In 2019, UMG acquired independent distribution and marketing company Ingrooves Music Group. One year later, Sony Music bought J. Erving‘s digital distribution and label services company Human Re Sources from Q&A, followed in 2021 by its purchase of artist services company AWAL and Kobalt Neighbouring Rights from Kobalt Music Group.
Major indie label acquisitions over the past decade include WMG buying Netherlands-based Spinnin’ Records in 2017 and Sony Music’s purchase of U.K. dance label Ministry of Sound in 2016.
On a smaller scale, WMG has been steadily growing its recorded music interests in Central and Eastern Europe, buying minority stakes in Croatia’s Dancing Bear Music, Slovenian independent label NIKA and Serbia’s Mascom. And this week, WMG Benelux announced the acquisition of Dutch label Cloud 9 Recordings.
Referencing the major labels’ pursuit of key independent labels, Draštata, who is also president of Balkan indie label trade association RUNDA, said the practice was becoming an “issue across Europe.”
“The loss of such big players for the independent sector compounds the competitive impact and the risk is that this trend will continue,” said Draštata in a statement. “We have been signalling the problem of creeping dominance for many years and it’s time for a new competition approach to address this question.”
Warner Chappell Music and Giant Music Publishing have signed Jiggi to a joint publishing deal. He is best known as co-writer on Cash Cobain, Bay Swag and Ice Spice‘s “Fisherrr,” which has already generated 418,000 song consumption equivalents since its April release, as well as B Lovee and Cash Cobain’s “All Alone.” Giant Music had […]
Sandbox Succession, the legacy division of Sandbox Entertainment, partnered with the Patsy Cline estate through Patsy Cline Enterprises. Under the agreement, Sandbox Succession will collaborate with Cline’s daughter and heir, Julie Fudge, to expand her legacy across film, TV, publishing, merchandising, hospitality and licensing. Gregory Hall, a key player in the management of Cline’s estate, will remain an instrumental member of the team. A new biography and documentary on Cline are both in development. Sandbox Succession also represents the estates of Johnny and June Carter Cash and Loretta Lynn.
Business-to-business digital music platform Tuned Global forged a partnership with streaming fraud detection company Beatdapp, through which Tuned Global will incorporate Beatdapp’s fraud detection capabilities into the Tuned Global platform. The deal will help Tuned Global ensure that client royalties are fairly distributed to rights holders. Beatdapp also has deals in place with Universal Music Group and the Mechanical Licensing Collective.
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Oak View Group (OVG) and Middle East event management and venue operator Ethara struck a joint venture to enable OVG’s entry into the Middle East market. Under the agreement, Ethara — which operates venues in the United Arab Emirates, including the Etihad Arena, Etihad Park, Yas Marina Circuit and Yas Conference Centre — will provide OVG with knowledge of local markets, with the two companies exploring growth opportunities together across the region. Ethara will also work closely with Rhubarb Hospitality Collection (RHC), a British venue caterer recently acquired by OVG, to improve the fan experience by providing food, beverage and hospitality services at venues across the Middle East.
Dreamliner, a provider of upscale travel coach buses for entertainers, acquired two events logistics companies: Denver-based Shomotion and Nashville-based Show Pro, with founders of each company joining Dreamliner’s executive team. Dreamliner will retain all Shomotion and Show Pro employees and expand its footprint by adding Shomotion’s Denver facility and Show Pro’s Nashville facility. The acquisition adds over 70 trucks and 220 trailers to Dreamliner’s offerings. – Jessica Nicholson
AtVenu, a leading provider of live event software and payment solutions, received a $130 million equity investment from Sixth Street Growth. The partnership will allow atVenu to expand and speed up the company’s growth into new live event markets, including sports and food and beverage. AtVenu helps ease the process of managing locations, inventory and the deployment of point-of-sale hardware while offering real-time data for organizers to optimize the event experience. According to a press release, the company processes more than $1.6 billion in merchandise and food and beverage volume every year and works on more than 125,000 events annually, from small clubs to stadiums. Raymond James served as atVenu’s financial advisor in the transaction.
Armada Music Group’s BEAT Music Fund acquired several new catalogs. They include the artist shares from a portion of techno pioneer and artist Kevin Saunderson‘s Inner City catalog; master and artist royalties for trance DJ and Coldharbour Recordings owner Markus Schulz; and the catalog of Robbie Rivera’s dance label Juicy Music. BEAT’s roster, through acquisitions, also includes Sultan + Shepard, Jax Jones, Amba Shepherd, VIVa MUSiC, Sola Records, King Street Sounds and Chocolate Puma.
Warner Music Group (WMG) Benelux acquired Netherlands-based record label Cloud 9 Recordings, which counts artists including Claude, Jaap Reesema, Kris Kross Amsterdam, Snelle and Turfy Gang on its roster. Under the deal, the Cloud 9 team will relocate to The Amsterdam Music Harbour, which serves as the creative hub of WMG Benelux in the Amsterdam Houthavens. Raymond van Vliet will retain his role as president of Cloud 9, which will remain a separate label, as well as his responsibilities at Blue Skies Publishing. Along with the acquisition, WMG Benelux entered an exclusive global administration agreement with the Cloud 9-affiliated Blue Skies Publishing, which represents songwriters including Claude, Davina Michelle, Edwin van Hoevelaak, Flemming, Frank van Etten, John Dirne, La Fuente and Snelle and owns several catalogs. Blue Skies Publishing will continue to manage the creative process with its current team, while its office in the Dutch town of Laren will serve as a satellite office for Cloud 9.
Moombix, described as a music education platform enabling adult hobbyists and aspiring music professionals to have one-on-one online classes with expert teachers, closed a seed funding round of over 1.9 million pounds ($2.47 million), led by Iceland’s Frumtak Ventures with participation from angel investors. The money will be used to scale the Moombix marketplace and improve the user experience, accelerate customer acquisition and prepare for a strategic launch into the U.K., where 200 teachers have already signed up to offer classes, according to a press release. Moombix offers classes on instrument learning, voice coaching, DJing, production and more.
Downtown-owned business-to-business distributor FUGA struck a new partnership with UNIFIED Music Group, a multi-service music company that operates across Melbourne, Syndey, L.A., New York, Nashville and Toronto. Under the deal, FUGA will support UNIFIED Recorded Music labels including UNFD and Domestic La La, which will leverage FUGA’s platform and suite of services, including strategic marketing and account management, social video management, YouTube channel partnerships, physical distribution, synch and licensing solutions via Downtown Music Publishing, and neighboring rights collection through Downtown Neighbouring Rights. Since 2022, UNIFIED has been a client of Downtown-owned royalty accounting platform Curve.
Live Nation signed a deal to manage Allas Live, a 2,500-capacity open-air venue within the Allas Sea Pool complex in Helsinki, Finland. Under the deal, Live Nation will also manage the Allas Live outdoor concert series in partnership with Allas Sea Pool.
ASM Global reached an agreement with the City of Worcester, Mass., to extend ASM’s management services of the city-owned DCU Center Arena and Convention Center. The five-member Civic Center Commission, which oversees ASM’s management contract on behalf of the city, voted unanimously to recommend the contract extension. As part of the 10-year extension, ASM has committed to a $3.5 million investment in the DCU Center that will focus on enhancing food and beverage operations, creating digital advertising opportunities and implementing further technology upgrades.
Acrisure Arena, located in Palm Springs, Calif., announced Silvercrest as the official sponsor of its exclusive outdoor VIP space, the Silvercrest Compound. The space includes a nine-hole mini golf course along with bocce ball, pickleball, half-court basketball, fire pits, and food and beverage offerings just steps away from the stage.
T.I.‘s son Clifford “King” Harris Jr. was arrested earlier this week in Georgia. Fox 5 Atlanta is reporting that jail records indicate the rapper’s 20-year-old son had an open warrant for his arrest in Pickens County for failure to appear in court. The warrant stems from charges of speeding, driving with a suspended license, and […]
In July, popular influencer/podcast host Tinx took to TikTok to ask her followers a question: “Are labels and artists asking random people to make content about music and not say[ing] it’s an ad?” The answer in the over 700 replies to the video was a resounding and simple “yes.”
“Sound campaigns” have been an integral part of music marketing since TikTok took off in 2019, but they differ from other paid promotion campaigns on social media. Captioning a video with #ad, or another similar disclosure, is required by the Federal Trade Commission (FTC) when companies “pay you or give you free or discounted products or services” in exchange for featuring their product in a video, but that has never been the standard for the paid promotion of a song. “Any essence of perceived authenticity can be stripped away when a creator tags a video as paid,” says one digital marketing agency CEO.
As a result, one major label marketer believes “75% of popular songs on TikTok started with a creator marketing campaign,” but says that there’s no way to actually track how many of the songs that go viral on TikTok do so organically or are boosted by thousands to hundreds-of-thousands of dollars’ worth of paid promo.
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When asked for clarification about whether or not promoting songs in the background of videos requires disclosure, a representative for the FTC said, “While we can’t comment on any particular example, that practice seems somewhat analogous to a product placement… When there are songs playing in the backgrounds of videos, there are no objective claims made about the songs. The video creator may be communicating implicitly that they like the song, but viewers can judge the song themselves when they listen to it playing in the video. For these reasons, it may not be necessary for a video to disclose that the content creator was compensated for using a particular song in the background in the video. We would evaluate each case individually however.”
While it is not, in most cases, an FTC violation to run undisclosed creator campaigns to promote singles on TikTok, Instagram Reels or YouTube Shorts, it remains a little-understood area of music marketing that many music fans are not aware is happening. “The beauty of Tiktok, for me, has disappeared because I’m super cynical and believe everything I see there, disclosed or not, is paid to be promoted,” says the digital marketing agency CEO. (Most of the sources in this story requested anonymity in order to speak freely about how these campaigns work.)
Often, digital marketing gurus will reminisce about the days of the Hype House bros and the D’Amelio’s TikTok reign, around the onset of the COVID-19 pandemic, which were considered the good ol’ days for creator marketing. At the time, it was expected for successful TikTok virality to translate into boosts in streams practically every time. “Back then, it made sense to pay over $10,000 a video for those famous kids to post your song. There was a high probability of [return on investment] ROI in 2020,” says a second digital marketing agency CEO. One creator manager says they remember a top creator at the time boasting about getting “$50,000 to just play the sound” in the background of a TikTok.
Typically, these creators would be instructed by an artist manager, a label, or a third-party digital marketing company (most times the latter) to perform a certain trend along with the song, like a dance or a certain filter, in exchange for money.
But these days, experts like George Karalexis, CEO of YouTube marketing and rights management company Ten2 Media, say it’s “more expensive and harder than ever to start a trend” online. As Billboard reported in 2022, TikTok tracks in the U.S. were streamed far less that year than they were in 2021, according to the most recent available data from Luminate.
Now, this unpredictability has led to top creators rarely fetching rates of over $10,000 for the use of a song in a video. Instead, digital marketers are spreading their budgets over many videos from smaller creators to make the illusion of a less-detectable groundswell of support. The second digital marketing agency CEO says today’s payment ranges from $25 for a micro creator (at or below about 10,000 followers) to $10,000 for a TikTok star to post the song.
Recently, a cottage industry of startups has popped up in the creator campaign space, automating the connection between smaller creators and artists looking to pay them to promote their songs. One of the leading companies, Sound.Me, for example, recently ran a creator campaign for “A Bar Song (Tipsy)” through their service. TikTok is also offering up a similar service with its “Work With Artists” feature inside the app, which allows qualifying creators (those with over 50,000 followers and living within a certain territory) to get paid to use songs, like Halsey’s cover of “Lucky,” in their videos.
Even when an artist is willing to spend a significant budget on one particular creator, that doesn’t mean the creator will always accept. Sound promos are known to be less lucrative for creators than other brand deals, like fashion or skincare, and thus it’s common for top creators to “shoot [the artist’s team] an outrageous number, knowing a sound campaign is not necessarily worth their time otherwise,” says the creator manager.
It is also far less common to ask for a specific type of video from a creator today. Instead, the second digital marketing CEO says “it’s not really about pushing specific creative. It’s just about finding the right creators for the artist’s target audience and kind of just letting the influencers run with creative freedom.”
All of this makes discerning the paid promotion of a song from organic enthusiasm more challenging than ever. Even more complicated, the creator manager says that it’s “best practice” for creators “who want to work with a specific brand to show for free that they are using the brand’s products anyway to attract their attention. Same goes for songs.”
The sign of true success for these campaigns is when social media use of the song grows far beyond the initial budget, encouraging unpaid creators to jump in and use the track, too, multiple digital marketing sources say. “The value is in the people [using the song] that aren’t being paid,” says Jeremy Gruber, head of artist marketing and digital strategy at management company Friends at Work. “Success is when we have 13 types of videos going on at once to the song,” adds one indie label marketer. “We can’t even tell what’s happening.”
Typically, these sound campaigns are conducted in phases, and while they are common, they are not expected for every single release, three label marketing sources say. $5,000 is the low-end for what two digital marketing agencies believe would be a fruitful campaign, but the spending can grow to $80,000 (or even into the six figures for rare cases) if it is a big-name artist and the song is reacting positively. Typically after the first round of the campaign, the team will watch and see if the song grows. If it does, then a next wave of spending will be opened up and seeded out to creators to stoke the flame.
Gruber believes an ethical gray area arises when artists’ teams offer money to music curation influencers to explicitly recommend a song without disclosing the transaction to viewers. Unlike a “product placement”-like promotion which simply streams in the background, these music curators use TikTok to talk to the camera, telling consumers to take action and check out new songs in exchange for undisclosed money, concert tickets or other perks. When asked about this type of promotion specifically, the FTC declined to comment on whether or not disclosure is needed.
It’s also common for record labels to turn to social media-based blogs, typically in the rap genre, like WorldStarHipHop, Rap, Our Generation Music and more which offer pay-to-play promotion on TikTok and other social platforms to create the appearance of organic online chatter. In one message exchange, reviewed by Billboard, a representative from Rap told a music company that “solo” posts go for $1,000, but they offer discounted rates for ordering in “bulk.” Typically, these payments are not disclosed to consumers.
While it might come as a surprise to some music lovers to learn how often these paid campaigns are used, the general consensus among the eight sources spoken to for this story is that it isn’t harming anyone to do it —at least not in the types of campaigns that resemble product placements. “Music, to me, is this beautiful art form and it is completely different from other ‘products’ in other industries [that run creator campaigns],” says the first digital marketing agency CEO. “We do feel that ethically we’re promoting content that is a net positive to society.”
It may not be as effective as it was a few years ago, but creator campaigns are largely believed to still be essential to market songs today, whether it’s on TikTok or on Instagram Reels or YouTube Shorts (which is increasingly common). Says the second digital marketing agency founder: “It’s still the best thing we have.”
This story was published as part of Billboard’s new music technology newsletter ‘Machine Learnings.’ Sign up for ‘Machine Learnings,’ and Billboard’s other newsletters, here.
Breakaway is breaking out. The touring electronic music festival announced Thursday (Oct. 17) that it’s expanding to six new markets in 2025. These new cities are Atlanta; Dallas; Huntsville, Ala.; Philadelphia; Phoenix and a yet to be announced Northern California city. The festival will throw two-day events in these cities next year, along with previously […]