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Carín León, Kali Uchis and other major stars of Latin music come together to answer fan mail during Billboard Latin Music Week 2025. Watch as they share heartfelt reactions, personal reflections and connect directly with the fans who inspire their music.

Kali Uchis: Hello, everyone. I’m Kali Uchis. 

Ela Taubert: I’m Ela Taubert. 

Jowell: This is Jowell, from the duo Jowell and Randy, the loosest in reggaeton. 

Silvana Estrada: I’m Silvana Estrada. 

Carín León: What’s up, my friends? I’m Carin León, and we’re going to play Fan Mail with Billboard. This fusion has been decades overdue to hit the mainstream, and I’m here for it. As they say, right? I also think that this fusion has been present in the way we see music and how we express it. One of my biggest missions today is to bring our roots back and give them a freshness — a new version for all the new generations. In a way, it’s about bringing what Mexico is, what Sonora is, to the world while fusing it with global music, which has so much to offer and showcase.

Kali Uchis: The Fan Mail says: “Honestly, I’ve never seen a tour so beautiful. I can’t wait anymore to cry to ‘Heaven Is a Home’ live.” Yes, I feel like almost every night I’m going to cry too with that song. It’s so emotional! 

Ela Taubert: “Bestie, your songs are a Band-Aid for the soul. Going to the concert recharged me so much. These last few days in my life have been heavy.” Honestly, I’ve always thought this dream — like God put it in my life — to allow me to meet you and the fans. Thank you for allowing me to be part of your lives.

Jowell: “It’s good to be great, but greater is to be good.” That’s interesting. I’d heard that phrase from a salsa legend, Héctor Lavoe, who’s from Ponce, Puerto Rico.

Keep watching for more!

Trending on Billboard At Billboard Latin Music Week 2025, Billboard’s Leila Cobo and Starlite’s Sandra García-Sanjuán Machado announced an alliance for Starlite to host the first Billboard No. 1s in Spain. Watch the full video for the announcement! Leila Cobo: We wanted to announce that Billboard, from here in the United States, and Starlite, from […]

Selena Quintanilla is undoubtedly one of the pinnacles of Latin music. At this year’s Billboard Latin Music Week in Miami, Selena’s sister, Suzette joined director, Isabel Castro to give attendees an exclusive look at their upcoming Netflix documentary, during the “Selena y Los Dinos” Panel. Not only did Suzette, who serves as an executive producer on the film, share memories of being a band, she showed home videos from the family’s personal archive, which can be seen for the first time when the Netflix documentary premiers on November 17, 2025. 

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Isabel Castro, Suzette Quintanilla, Jessica Roiz during the Billboard Latin Music Week Miami 2025 Selena y Los Dinos (Presented by Netflix) panel at the Fillmore Miami Beach on October 22, 2025 in Miami Beach, Florida.

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Billboard’s assistant editor Latin, Jessica Roiz, moderated the conversation which explored Selena’s meteoric rise to fame, her dreams for the future, and the impact of family on her and her career. They kicked off the panel by showing the trailer for the film. It’s full of inspiring words from Selena herself, interviews with the Quintanilla family and bandmates, and a ton of home movies. They granted Castro unprecedented access to their personal media collection and sat down for in-depth interviews in the documentary to show viewers a side of the Queen of Tejano Music which only those closest to her would know. 

Suzette Quintanilla during the Billboard Latin Music Week Miami 2025 Selena y Los Dinos (Presented by Netflix) panel at the Fillmore Miami Beach on October 22, 2025 in Miami Beach, Florida.

Gustavo Caballero/Billboard

Suzette explained what it was like welcoming Castro into their world. “I gave her a key to what we call ‘The Vault’.” The director went on to describe The Vault as “a medium sized room and there are floor to ceiling bookcases with hundreds if not thousands of VHS tapes, Betacams, CDs, flash drives.” The first step in making the documentary was digitizing all of the personal footage and stringing it out before even interviewing the family.

Isabel Castro during the Billboard Latin Music Week Miami 2025 Selena y Los Dinos (Presented by Netflix) panel at the Fillmore Miami Beach on October 22, 2025 in Miami Beach, Florida.

Gustavo Caballero/Billboard

Suzette shared why this was the first documentary their family wanted to participate in and why Isabel was the perfect director for this monumental film. Four to five years ago, Suzette asked her lawyer to find someone that could help the Quintanilla family finally tell their own story. He found Castro’s 2022 award-winning documentary “Mija” and was inspired to set up a meeting between the two, over Zoom. Suzette said, “Instantly, I knew that she was going to be the person that was able to tell this story for us.” The two bonded over being big sisters and now call each other friends.

Suzette Quintanilla, Isabel Castro during the Billboard Latin Music Week Miami 2025 Selena y Los Dinos (Presented by Netflix) panel at the Fillmore Miami Beach on October 22, 2025 in Miami Beach, Florida.

Gustavo Caballero/Billboard

Fans will see Selena as a sister, daughter, and wife in “Selena y Los Dinos” through never-before-seen footage and first-hand accounts from her parents, sister, brother, husband and bandmates. In one clip shared with attendees, the family describes how they saw the joy that Cumbia music brought their community and how the entire family was essential in developing that sound. By seeing what happened behind the scenes, Castro was moved to show the importance of family in what Selena would become. She said, “I was a Selena fan, but I didn’t totally understand the extent of it until I made this project. As I was discovering that, it was really important to me that that was a main focus of the film. And that’s why it’s called ‘Selena y Los Dinos’” Suzette reaffirmed what Isabel felt while making the film saying “Yes, Selena was the star, and she will continue to be that, but there was another element that made Selena as well. And that was our family and our family band.” 

Isabel Castro, Suzette Quintanilla during the Billboard Latin Music Week Miami 2025 Selena y Los Dinos (Presented by Netflix) panel at the Fillmore Miami Beach on October 22, 2025 in Miami Beach, Florida.

Gustavo Caballero/Billboard

Suzette, Isabel, and Jessica ended their conversation by discussing what they hope viewers take away from the film. For Suzette, she said “What I would love for them to take away is that we’re a normal family that started a band that became global.” For Isabel, she wants to celebrate bi-cultural identities, saying “I want people to see this and how much joy and pride there can be in not being from here or there but being from a mixture of two places. I just think that’s so beautiful.” And that diversity is seen and appreciated within Selena’s fandom. Suzette described the pride she feels for the more than two generations of fans her sister has. “Selena is not just a Latin artist. She is global. She is a global artist, and it doesn’t matter what nationality you are, you listen to her music and you’re a fan. And for that I am grateful.”   There is no denying the impact Selena Quintanilla has had on the Latin music world and pop culture at large. We’ve seen the talent and charisma which made her a top tier artist and performer. Soon, you can see what made Selena a superstar at home in the eyes of her family when “Selena y Los Dinos” premieres on November 17, 2025, only on Netflix. 

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Rawayana transformed the M2 Miami club into a massive after-party for the 2025 Latin Music Week Billboard En Vivo on Wednesday night (Oct. 22).

Joined on stage by about 70 people — including friends, music industry figures, models and influencers — the Venezuelan trip-pop band created a celebratory atmosphere with a dazzling production that featured a stimulating display of lights, colorful visuals, confetti and smoke columns, delivering a one-of-a-kind experience.

Both the special guests on stage and the audience vibed to the rhythm of the 14-song setlist, which opened with “Dame Un Break” and continued with hits like “Feriado,” “Hora Loca,” and Rawayana’s latest single, “La Noche Que No Había Uber.” One of the standout moments was the appearance of Puerto Rican singer Rafa Pabön, who joined Rawayana’s vocalist Beto Montenegro to perform their hit collaboration “Miel.”

Have you played Billboard’s Latin Music Week Crossword?Play now!

The Grammy and Latin Grammy-winning band closed the set on a high note with their mega-hit “Veneka,” a burst of adrenaline that had all their fans jumping to the beat.

Rawayana’s performance was preceded by a set from Venezuelan singer Corina Smith, followed by fellow Venezuelan DJ Mr. Pauer. The newly formed boy band Santos Bravos, which was scheduled to perform live for the first time after winning this week Hybe Latin America’s reality show of the same name, was unable to perform due to logistical issues that caused delays to the arrivals of three of its members. The quintet will instead make its red carpet debut at the Billboard Latin Music Awards, which will air live tonight (Oct. 23) on Telemundo.

With over 30 years of history, Billboard Latin Music Week is the largest gathering of Latin artists and music industry executives worldwide. This year’s lineup also included Aitana, Anuel AA, Bebeshito, Carlos Vives, Carín León, Danny Ocean, DJ Khaled, Emilia Mernes, Ivy Queen, Gloria Estefan, Grupo 5, Kapo, Laura Pausini, Luck Ra, Netón Vega, Olga Tañón, Óscar Maydon, Ozuna, Pablo Alborán, Suzette Quintanilla, Tokischa, Xavi, Yailin La Más Viral, and more.

Watch a clip of Rawayana’s Billboard En Vivo performance below.

Billboard’s Live Music Summit will be held in Los Angeles on Nov. 3. For tickets and more information, visit https://www.billboardlivemusicsummit.com/2025/home-launch

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Gloria Estefan and Emilio Estefan headlined an “Icon Q&A” panel on Wednesday (Oct. 22) at Billboard Latin Music Week 2025 in Miami, where they reminisced about their beginnings in the industry, reflected on some of their major achievements and shared their views on topics such as the conservative backlash to Bad Bunny’s selection for the upcoming Super Bowl Halftime Show and the strict immigration policies of the Trump administration.

Presented by BMI, the panel was moderated by Jesús González, vice president, creative, Latin, at the music rights organization, who introduced the power couple as the artists who achieved “truly the first Latin crossover” and “the pillars that this industry has been built upon” after revolutionizing pop music in the ’80s with their Miami Sound Machine.

“I have worked on three Super Bowl Halftime Shows, three Olympic games and produced for six U.S. presidents with 48 events at the White House,” said the No. 1 Latin music producer, noting that he is neither a Democrat nor a Republican. “But … we need to have opportunities. For example, Bad Bunny, who has incredible success and was already part of the Super Bowl with Shakira and Jennifer [Lopez in 2020], has been the subject of major news coverage. I’m very happy with what he has done for Puerto Rico, for his country [with his recent residency at the Coliseo]. And we must have opportunities in different languages. It’s a normal thing.”

“The most important thing for me is that people see the value of Latinos who came here to contribute, to work, and the gratitude we have for being in the best country in the world,” he added, as a Cuban immigrant who truly achieved the American Dream. “I don’t want a child to think they don’t have opportunities in this great country.”

Meanwhile, Gloria expressed her concern over the current government’s aggressive deportation campaign and the loss of respect for other people’s opinions. “We’re human beings, and we’re kind of split down the middle on probably everything that exists. But one thing that’s always inspired me about this country that I deeply love and respect is the fact that there’s always been respectful discourse, and after every debate, people shook hands. And it scares me to see that changing,” the legendary singer-songwriter said.

Have you played Billboard’s Latin Music Week Crossword?Play now!

“And the freedoms we share must be defended, mi gente. There is no reason to be cruel to people. Yes, we absolutely need our border to have a legal process. But there’s no need to take someone that has put years of work into this country, that has sacrificed … They are not criminals!” she continued, receiving a roaring applause from the audience at The Fillmore Miami Beach. “It scares me to see what we’re seeing. It scares me. And I will always speak up because freedom must be defended.”

This year, Gloria Estefan is celebrating five decades in music and four decades of “Conga,” the megahit by Miami Sound Machine that launched her to stardom. Meanwhile, Emilio Estefan just topped the list of the Top Producers of the 21st century on Billboard‘s Hot Latin Songs chart, with 14 No. 1 hits between 2000 and 2024 as a producer for artists including Carlos Vives, Paulina Rubio and, of course, Gloria Estefan.

With over 30 years of history, Latin Music Week is the largest and most important gathering of Latin artists and industry executives worldwide. The event coincides with the 2025 Billboard Latin Music Awards, which will air on Thursday (Oct. 23) on Telemundo and Peacock, and where Bad Bunny will be honored as the Latin Artist of the 21st Century.

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During the third day of activities at 2025 Billboard Latin Music Week, the new stars of regional Mexican music discussed the changes the genre is experiencing as it captures global attention. During the panel “The Future of Regional Mexican Music,” presented by Walmart and moderated by Isabela Raygoza of Billboard Español, five of the talents revolutionizing the genre came together: Xavi, Netón Vega, Estevie, Oscar Maydón and Codiciado.

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Fusions have been one of the main factors driving the shift in sounds for the new generation. Netón Vega — who gained recognition as a composer of corridos tumbados — has experimented with trap and reggaetón, releasing his album Mi Vida Mi Muerte this year, which is nominated for eight Billboard Latin Music Awards. “The lyrics can be about romantic themes, like in my case, but the sounds of a song with charcheta are very different from those of an urban sound. That’s where creativity comes in, knowing how to use the voice and experiment with the rhythms,” explained the artist, who was born in La Paz, Baja California Sur.

Maydon, who rose to fame through his collaborations with Peso Pluma, Natanael Cano, Junior H, and Fuerza Regida, is also part of the corridos tumbados wave. Like his peers, he has had to adapt his music due to restrictions placed on the genre in some Mexican states. “We, as the new generation, grew up listening to things like trap. Before, with singers like Vicente Fernández, everything was different,” he said. “But now we can collaborate with anyone. In corridos, you have to be a bit more careful about how you say things, whereas in reggaetón and urban music, for example, you can be more open.”

The new faces of Mexican music have also grown up in the U.S., though they carry in their veins the heritage of the country in which their parents were born, inheriting those traditions and musical tastes. That is the case for Estevie, who is making waves with her unique style of performing danceable music. “In 2021, I listened to ‘Ay Papasito’ by Alicia Villreal and realized there wasn’t music like that, but with more modern beats, and that’s when I created my first cumbia called ‘Canela,’” she explained about the path she chose for her career.

For his part, Xavi, born in Phoenix and known for revolutionizing social media with his hit “La Diabla,” shared his formula for writing successful songs: “The most important thing is to reflect what comes from the heart; the message you convey through your music is what makes you connect with people,” said the artist, who has caught the attention of major stars like Grupo Frontera and, more recently, Manuel Turizo, for collaborations.

The most experienced participant on the panel, Codiciado — part of the generation that emerged in Tijuana during the pandemic that predates the corridos tumbados movement — shared valuable advice with his peers. “You must always believe in yourself. If you fall, you get back up,” said the artist, who is about to release his first album in three years. “A career is built by being genuine and working hard every day. The most important thing is to find what you can contribute to music and the industry. We can ride the waves and do well, but there’s nothing like stirring the waters.”

With over 30 years of history, Latin Music Week is the most important and largest gathering of Latin artists and industry executives worldwide. The event also coincides with the 2025 Billboard Latin Music Awards, set to air on Thursday (Oct. 23) on Telemundo and Peacock, where Bad Bunny will be honored as Top Latin Artist of the 21st Century.

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Billboard Latin Music Week 2025 is bringing the biggest Latin music stars to Miami for a weeklong conference, including Ozuna, Tokischa, Yailan, Aitana, Pablo Alborán, Yami Safdie, De La Ghetto, Silvestre Dangond and many more. The artists – who spoke at panels and/or performed at showcases – also posed for Billboard’s photo booth.
Puerto Rican hitmaker Ozuna spoke at the Afrobeats panel alongside Goyo, Kapo, Humby and Venesti who talked about fusing their signature sound with Afrobeat. “I didn’t know much about the rhythm, but I was interested in learning, I was into reggaetón, and this rhythm opened doors for me,” Ozuna said.
Meanwhile, Tokischa sat down with Ivy Queen for a one-on-one conversation about feminism, sexuality and music. Toki also spoke about her upcoming album. “I finished my album mid-year. I worked on a super intimate project, spending seven months in the studio all day,” she said. “[On the album] I’m talking about my story — beyond being Tokischa la perra, la bellaca, I’m raw and honest, in terms of all the traumas I’ve overcome, from my years as an addict. I had an unstable moment because I had to uncover all those traumas and record. In my career, I’ve had to start over from scratch twice.”
Artists including Daddy Yankee, Laura Pausini and Kali Uchis took centerstage for Superstar Q&As. Other returning panels included Making the Hit Live!, this year featuring Pablo Alborán and Julio Reyes Copello, and the Women’s Panel with artists Aitana, Silvana Estrada, Yailin, Ela Taubert and Yami Safdie.
Latin Music Week also coincides with the 2025 Billboard Latin Music Awards, set to air Thursday, Oct. 23, on Telemundo and Peacock, where Bad Bunny will be honored as Top Latin Artist of the 21st Century.
See some of the best photo booth gems captured backstage throughout Latin Music Week.

Image Credit: Ysa Pérez

Tokischa photographed on October 21, 2025 at The Fillmore Miami Beach in Miami Beach, FL.

Image Credit: Ysa Pérez

Goyo photographed on October 21, 2025 at The Fillmore Miami Beach in Miami Beach, FL.

Image Credit: Ysa Pérez

Jay Dee photographed on October 21, 2025 at The Fillmore Miami Beach in Miami Beach, FL.

Image Credit: Ysa Pérez

Humby photographed on October 21, 2025 at The Fillmore Miami Beach in Miami Beach, FL.

Image Credit: Ysa Pérez

Ela Taubert photographed on October 21, 2025 at The Fillmore Miami Beach in Miami Beach, FL.

Image Credit: Ysa Pérez

Yami Safdie photographed on October 21, 2025 at The Fillmore Miami Beach in Miami Beach, FL.

Image Credit: Ysa Pérez

Kapo photographed on October 21, 2025 at The Fillmore Miami Beach in Miami Beach, FL.

Image Credit: Ysa Pérez

Aitana photographed on October 21, 2025 at The Fillmore Miami Beach in Miami Beach, FL.

Image Credit: Ysa Pérez

Pablo Alborán photographed on October 21, 2025 at The Fillmore Miami Beach in Miami Beach, FL.

Image Credit: Ysa Pérez

Riza photographed on October 21, 2025 at The Fillmore Miami Beach in Miami Beach, FL.

Image Credit: Ysa Pérez

Ozuna photographed on October 21, 2025 at The Fillmore Miami Beach in Miami Beach, FL.

Image Credit: Ysa Pérez

Silvana Estrada photographed on October 21, 2025 at The Fillmore Miami Beach in Miami Beach, FL.

Image Credit: Ysa Pérez

De La Ghetto photographed on October 21, 2025 at The Fillmore Miami Beach in Miami Beach, FL.

Image Credit: Ysa Pérez

Silvestre Dangond photographed on October 21, 2025 at The Fillmore Miami Beach in Miami Beach, FL.

Image Credit: Ysa Pérez

Soledad photographed on October 21, 2025 at The Fillmore Miami Beach in Miami Beach, FL.

Image Credit: Ysa Pérez

Jowell photographed on October 21, 2025 at The Fillmore Miami Beach in Miami Beach, FL.

Image Credit: Ysa Pérez

Tokischa photographed on October 21, 2025 at The Fillmore Miami Beach in Miami Beach, FL.

Image Credit: Ysa Pérez

Venesti photographed on October 21, 2025 at The Fillmore Miami Beach in Miami Beach, FL.

Image Credit: Ysa Pérez

From left: Pablo Alborán, Riza, and Julio Reyes Copello photographed on October 21, 2025 at The Fillmore Miami Beach in Miami Beach, FL.

Image Credit: Ysa Pérez

Yailin photographed on October 21, 2025 at The Fillmore Miami Beach in Miami Beach, FL.

Image Credit: Ysa Pérez

Carlos Arroyo photographed on October 21, 2025 at The Fillmore Miami Beach in Miami Beach, FL.

Image Credit: Ysa Pérez

Julio Reyes Copello photographed on October 21, 2025 at The Fillmore Miami Beach in Miami Beach, FL.

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Podcasters Leo Rojas (Venezuela), DimeloKing (Colombia), and Jorge “Molusco” Pabón (Puerto Rico) shared some secrets for making podcasts a successful and profitable product on Wednesday (October 22) at Billboard Latin Music Week 2025.

During the panel “The Power of Podcasters,” moderated by Dominican journalist and host Tony Dandrades, the three experts discussed the benefits they’ve found in this audio format, which has become a powerful content generator for different sectors, including the music and entertainment industry, as it explores new forms of monetization.

Podcasts “give a voice to those who previously had no voice,” Pabón opined. “Before, breaking into radio was almost impossible; today, anyone who can buy a microphone, a camera, and understand how to create good content can do so.”

Rojas emphasized that podcasts now allow artists to tell a story to their fans and explain why they make their music. “It allows them to be more real, more human,” said the Venezuelan, who hosts the podcast “Escuela de Nada” with Chris Andrade and Nacho Redondo.

Here are five lessons we learned from these famous podcasters:

1. Know Your Audience

“El Molusco” Pabón believes that to make a podcast successful, you must know the audience you will be speaking to, as well as come up with a concept for it. “That video that will change your life will always come along.”

2. Someone else’s success won’t always be yours

DimeloKing points out that some people expect what’s successful on other podcasts to be successful on theirs as well. Some “hope their content will go viral, but you have to put in the work to make that happen.”

3. Take elements from the internet that add to your content

Leo Rojas recommends taking everything you find online that adds to your content. “If you want to be successful, you have to be present on everything that exists on the internet,” he points out.

4. Short Content

DimeloKing says that short content is much more functional. “Of my three Facebook accounts, I have a team for each account.”

5. Recruit superfans

“A superfan is someone who consumes your content on all platforms. They’re someone who consumes everything you do, so you’ve got a percentage of their consumption,” says Rojas about recruiting followers who follow you on all your social media platforms.

Spanning more than 30 years, Latin Music Week is the single-most important and largest gathering of Latin artists and industry executives in the world. The event also coincides with the 2025 Billboard Latin Music Awards, set to air Thursday, Oct. 23, on Telemundo and Peacock, where Bad Bunny will be honored as Top Latin Artist of the 21st Century.

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Tropical music stars from different styles and countries came together on Wednesday (Oct. 22) at Billboard Latin Music Week 2025 to discuss the cultural impact their respective genres have had on new generations and how they have embraced it. The panel included iconic Puerto Rican merengue singer Olga Tañón; legendary Peruvian cumbia and merengue band Grupo 5; Puerto Rican singer Guaynaa, who has experimented with urban music, salsa and more; emerging Cuban reparto musician Bebeshito; and Argentine cuarteto star Luck Ra.

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In the panel “The Cumbia and Tropical Music Explosion,” presented by Andrea Ramírez PR and moderated by Jessica Roiz of Billboard, Tañón and the members of Grupo 5 recounted their first experiences in music; Tañón in the 1990s, when she thought an audition she attended was to be a Spanish-language rock singer; and the South American group in the 1970s, when they began with ballads and later adopted cumbia as their sound to liven up local parties.

“I didn’t want to be a merengue singer; I’m a merengue snob,” said the artist nicknamed “Woman of Fire.” “I started out doing ballads, Spanish rock, and you used merengue at home to sing and dance, but when they auditioned me, I thought it was for a Spanish rock band.” She recalled that the band’s leader told her that anyone who sings well can sing anything, so she prepared, auditioned, and was chosen, beginning her love affair with the Dominican genre.

In a fluid dialogue, the artists shared with the audience their opinions on how new Latin stars have reinvented salsa, such as Bad Bunny on his acclaimed album Debí Tirar Más Fotos, a musical genre that had its heyday in the late 1960s, marked by legends like Celia Cruz and Willie Colón.

Below are some of the best quotes from the discussion:

Olga Tañón, on the expiration date of a genre: “The musical DNA of a country, which is the culture of a country, will never die. Never. Not merengue, not salsa, not cumbia.”

Christian Yaipén (Grupo 5), on how to make music transcend fads: “We’re always focused on making music in the best way possible to bring it to the audience’s hearts, not just thinking about trends and passing things. My brother Elmer taught me that songs don’t catch on overnight; songs don’t reach No. 1 the following month.”

Guaynaa, on why new generations are experimenting with tropical music: “The first angle is the record label, systematically; and the second is the angle of the street, of the people [who demand it]. The question at the time of creating is how we can impact culture.”

Bebeshito, on the genre of reparto and its success coming from a country like Cuba without digital platforms: “Reparto is made internationally by Cubans (…) This support doesn’t come digitally from the island, but the support from the heart does.”

Luck Ra, on cumbia and cuarteto as the common thread of his work: “There are new [musical] schools that come with a lot of hunger. It’s something that brings you joy, that makes you dance. Cumbia and cuarteto are something that can be heard anywhere in the world.”

Spanning more than 30 years, Latin Music Week is the single-most important and largest gathering of Latin artists and industry executives in the world. This year’s star-studded lineup includes Aitana, Alofoke, Anuel AA, Bebeshito, Carlos Vives, Carín León, Danny Ocean, DJ Khaled, Daddy Yankee (DY), Emilia Mernes, Ivy Queen, Gloria Estefan, Grupo 5, Kapo, Laura Pausini, Luck Ra, Netón Vega, Olga Tañón, Óscar Maydon, Ozuna, Pablo Alborán, Rawayana, Suzette Quintanilla, Tokischa, Xavi, and Yailin La Más Viral, to name a few.

Latin Music Week also coincides with the 2025 Billboard Latin Music Awards, set to air Thursday, Oct. 23, on Telemundo and Peacock, where Bad Bunny will be honored as Top Latin Artist of the 21st Century.

Trending on Billboard YouTube paid more than $8 billion to the music business in the 12-month period of July 2024 to June 2025, Lyor Cohen, YouTube’s global head of music, said Wednesday (Oct. 22) during a fireside chat with Billboard editor-in-chief Hannah Karp at Billboard Latin Music Week. Related The amount the music business receives […]