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Adidas has released information that estimates the company could lose over one billion dollars after parting ways with Ye aka Kanye West, citing issues with moving previously manufactured stock as a cause.

On Thursday (Feb. 9), the athletic brand released a statement on its website concerning its estimated financial outlook for this year. It opened by addressing the company’s decision to end its partnership with the rapper last October, stating that it could lose $1.3 billion due to being unable to move the rapper and designer’s Yeezy clothing and footwear. 

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“The numbers speak for themselves. We are currently not performing the way we should,” said adidas CEO Bjørn Gulden in the statement. “2023 will be a year of transition to set the base to again be a growing and profitable company.” The full report discloses that $534 million alone could be lost in operating costs for the year and “accounts for the significant adverse impact from not selling the existing stock.”
Adidas had previously expressed plans to sell the remaining Yeezy sneakers under its own name at a discount, which would save them $300 million in marketing fees and royalty payments. That option does come with some challenges. “All of this work is extremely labor intensive and it can only be done one shoe at a time,” said Matt Powell, a footwear retail expert. “So, it’s very costly to go through this process.” Destroying the goods is another option, but industry experts have advised against such a move.
The news comes after the company decided to sever its ties with Ye after the “Father Stretch My Hands” rapper made a series of antisemitic remarks in interviews and online. Initially putting the “partnership under review” after Ye wore a “White Lives Matter” t-shirt. Adidas made the decision to drop him after he appeared on the Drink Champs podcast and said, “I can say antisemitic s*** and adidas cannot drop me.” It follows behind the news that their IVY PARK collaboration with Beyoncé failed to match sales expectations last year, with sales dropping by 50%, according to reports.

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Sales for Beyoncé’s Adidas x Ivy Park clothing line might be down 50%, but that isn’t going to stop Queen B from dropping a new collection. In fact, she’s hyping up the latest drop.

Yesterday, the most winningest artist in Grammy Awards history took to Instagram to announce not only that brand new collection for Ivy Park is on the way, but it’s her “favorite drop to date.” Christened the “Park Trail” collection, the new line will be hitting the shelves Feb. 9. In her post, Queen Bey rocks some of the pieces set to release such as some blue cargo pants that apparently gives its wearers the mean grill. Coming with a matching sports bra and jacket to boot. We totally expect to see hella women looking like they straight out the ’90s come this spring.

According to Page Six, the collection will also be including “outdoor-ready styles featuring plenty of Ivy Park’s signature pops of color — in addition to a variety of camo-printed pieces.”
Real talk, it’s hard to go wrong with camo. Just sayin.’
Sizes will be available from XXXS to XXXXL and prices will range from $30 to $600. We’re curious to see what’s going to be costing $600. It better come with some tickets to her concert or something.
Will you be copping pieces from the “Park Trail” Ivy Park collection? Let us know in the comments section below.

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Source: ADIDAS / Ivy Park
Sales of Beyoncé’s Ivy Park clothing line, which is in partnership with adidas, are reportedly down 50%. The news certainly raises eyebrows since anything affiliated with Queen Bey is easy money, right?

While Ivy Park certainly sells, it seems like it didn’t live up to adidas’ projections, which are being described as “weak sales.”
Reports the Wall Street Journal:

Beyoncé’s fashion partnership with Adidas has produced weak sales of her Ivy Park clothing brand, according to documents and people familiar with the matter, leaving a roughly $200 million hole in the company’s annual projections.
Sales of Ivy Park tumbled by more than 50% to about $40 million in 2022—coming in below internal Adidas projections for $250 million in sales that year, documents reviewed by The Wall Street Journal show. The documents show Ivy Park has been losing money for Adidas and Beyoncé gets about $20 million in annual compensation.
The contract between the pop star, whose full name is Beyoncé Knowles-Carter, and the German sneaker giant is set to end after 2023, and Adidas executives have discussed either ending or revamping the arrangement, the people said.
This news draws a contrast to the sales of Beyoncé’s forthcoming world tour. With tickets going for hundreds of dollars they’ve nevertheless been selling out shortly after availability. However, Ivy Park product has reportedly been sitting.
Adidas executives expected hundreds of millions of dollars in Ivy Park sales and promised Beyoncé guaranteed annual fees and creative control, the people familiar with the matter said. But it soon became clear that Ivy Park collections weren’t gaining the traction that Yeezy products did. 
Ivy Park features inclusive sizing and gender-neutral styles. Along with neon-colored sweatsuits and sneakers, it also has dresses and accessories. Many of the Ivy Park products have failed to sell, the documents show. In five of the last six Ivy Park releases, roughly half of the merchandise that was produced went unsold, the documents show. 
Ivy Park debuted back in 2016, and at the time was in partnership with the Topshop brand. She then acquired full ownership of the brand in 2018, before partnering with adidas a year later.
The issue could be that despite “weak” sales, Bey is still going to get her coins regardless.
Ivy Park sales were on track to hit about $40 million at the end of last year, down from $93 million in 2021, according to the documents. For 2023, the documents show Ivy Park sales are projected to reach $65 million, compared with an earlier Adidas target of reaching $335 million.

Adidas was on track to lose at least $10 million on the partnership in 2022, according to the documents. Meanwhile, Beyoncé was slated to receive about $20 million in compensation, the same as previous years, the documents show.
If Ivy Park and adidas do eventually go their separate ways, where will Bey go next? You can bet brands like a Nike or Lululemon or doing the Birdman handr ub.

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Even though her star is rising GloRilla is still living in the moment. She recently met Beyoncé and it was a fangirl moment of the ages.

As spotted on Madame Noire the Memphis, Tennessee native attended the 65th Annual Grammy Awards. Throughout the evening she was seen meeting and greeting her peers and idols for the first time. In a chance occasion she met Queen B and it was clear any of her ego was immediately dropped. The two quickly hugged and Glo told her “I love you so much.” She videotaped the brief interaction with her phone and posted the clip to her social media channels. “I met Beyoncé bye !!!!!!! My life is COMPLETE” her caption read.

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Obviously meeting the legendary songstress was a big deal to her. She later went on Facebook to further express her excitement regarding the chance meeting. “I’m finna get my 15 second conversation with Beyoncé tatted !!!!!!ahhhhhhh I’m still not over it” she wrote. She also changed her profile picture to a photo of the two ladies.
Gushing over Beyoncé should not be a surprise to Glo’s core fanbase. In the past she has made it clear the Destiny’s Child member would be a dream collaboration for her. “There’s a lot of people I want to do songs with that I’m a fan of,” she said in an interview with Grammy.com. “But my top two that I’m extremely obsessed with is Beyoncé and Chief Keef. I want to work with Drake and Lil Wayne, too.”
You can view the meet up below.

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Beyoncé made history at the 65th annual Grammy Awards on Sunday night (Feb. 5), becoming the artist with the most awards in Grammy history. This year, the star won four awards, including two in the dance/electronic category.

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Diplo, who was also up for best dance/electronic recording and best dance/electronic music album at the ceremony, took to Instagram on Tuesday (Feb. 7) to reflect on dance music and Bey’s wins.

The DJ thanked the dance music community for “being my purpose in this life and shaping my career,” adding that the genre “has and will be the most Inclusive music of our generation,” with fans of different races, sexualities, socioeconomic backgrounds and ages all over the world. “You don’t need to be a savant or a great musician to be part of dance music u just have to love to move and have confidence,” he added.

As for the Grammys, Diplo celebrated the dance/electronic music categories being televised for the first time. “Beyoncé album was legendary (i’m a beyonce a stan remember I produced some classic dance songs for her like ’til the end of time’ and ‘girls run the world,’” he wrote. “What’s important to understand was that her intention was 100%. she did the work found the real producers and she made classics .. so she deserves her flowers . and when she won i was just proud to see my nomination on the screen in the huge arena..”

The post comes amid speculation that Diplo said “they bought that” when the camera panned to him at the Grammys after Beyoncé won the award. On Instagram, however, the producer revealed that he actually said, “I’m glad to be part of that.”

See his post below.

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It was a history-making night for Beyoncé at the 65th Annual Grammy Awards on Sunday night.
Beyoncé’s husband, JAY-Z, once rapped, “tell the Grammy’s fuck that 0 for eight shit,” but that feeling was swept under the rug as the couple returned to the awards show to see if Queen Bey could walk away a big winner.
The Houston native arrived fashionably late and took home four awards for her critically acclaimed album Renaissance. Earlier in the broadcast, her viral hit “Cuff It” won Best R&B Song while she was stuck in traffic. Her collaborators on the song, The-Dream, and Niles Rogers were on hand to accept the award on her behalf.

Beyoncé Was Thankful
Beyonce’s latest project also won Best Dance/Electronic Music Album award. The lead single, “Break My Soul,” won Best Dance/Electronic Recording, and “Plastic Off the Sofa” won Best Traditional R&B performance, cementing her as the greatest winner of all time at the Grammys.
“I am trying not to be too emotional, and I am trying to just receive this night,” she said while fighting tears.
“I want to thank God for protecting me. Thank you God. I’d like to thank my uncle Johnny, who is not here but he’s here in spirit,” of course her parents got love too, “I’d like to thank my parents — my father, my mother — for loving me and pushing me,” she said during her speech.
“I’d like to thank my beautiful husband and my beautiful three children,” was the punctuation on her acceptance speech.

But she didn’t take home two of the night’s biggest honors. Song of The Year went to Lizzo’s retail store anthem, “About Damn Time,” and dedicated her win to the late legend Prince. She also gave Beyoncé her flowers during her speech.

Album of The Year, which always seems to elude Queen Bey, landed on Harry Style’s lap for his album “Harry’s House.” Of course, the BeyHive, who was happy for their queen making history, felt she was more deserving of Album of The Year.

Other Notable Grammy Moments
Other moments we care to talk about include Kendrick Lamar winning three Grammy Awards for his album Mr. Morale & the Big Steppers. He received the Rap Album award from Cardi B and, in his acceptance speech, thanked his family for giving him “courage and vulnerability” to share his truth on the album. He said his latest project was tough to make, and he “found imperfection.”

Lamar also won Best Rap Performance and Best Rap Song for his song “The Heart Part 5.”
23-year-old Bronx Native Jazz singer Samara Joy took home Best New Artist and Best Jazz Vocal Album.

You can peep more reactions to all things Beyoncé in the gallery below.

Photo: Timothy Norris / Getty

1. Heard You!

3. HOV Knew

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It was Grammy Weekend in Los Angeles, which in some circles means an event even more anticipated than the actual Grammy Awards, the Roc Nation Brunch. The annual event went down at a private residence in Bel Air on Saturday, February 4, and once again it featured a who’s who of industry movers and shakers, and the occasional clout chasers who finessed their way in.

Some of the A-listers in attendance, besides Beyonce and Jay-Z, of course, included Lil’ Kim, DJ Khaled, Lil Uzi Vert, Tyler the Creator, Benny The Butcher, Victor Cruz, Kelly Rowland and many, many more

Scoring an invite to The Brunch also means stepping out in your best attire because everyone is going to be watching, snapping photos and taking footage for the ‘Gram. That is, if you’re allowed to.

And from the looks of the pics, there are some dastardly stylists out in these Hip-Hop streets, respectfully.
Also, where is the food, bruv?

As for the brunch itself, peep some of the yays and occasional nays from the 2023 Roc Nation Brunch in the gallery.

2. Lil’ Kim and some guys.

3. We call Earl the legend E-40 around here.

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BEL AIR, CALIFORNIA – FEBRUARY 04: (L-R) Tracy Stevens and Earl Stevens attend 2023 Roc Nation The Brunch at Private Residence on February 04, 2023 in Bel Air, California. (Photo by Momodu Mansaray/Getty Images for Roc Nation)

4. We’re not sure what 2 Chainz’s direction here is, but just run with it.

5. Journalism royalty, Elliott Wilson and Danyel Smith

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BEL AIR, CALIFORNIA – FEBRUARY 04: (L-R) Elliott Wilson and Danyel Smith attend 2023 Roc Nation The Brunch at Private Residence on February 04, 2023 in Bel Air, California. (Photo by Momodu Mansaray/Getty Images for Roc Nation)

6. Push A Ton and Tyler understood the assignment.

7. Earn Your Leisure ‘Dem.

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BEL AIR, CALIFORNIA – FEBRUARY 04: (L-R) Rashad Bilaland Troy Millings attend 2023 Roc Nation The Brunch at Private Residence on February 04, 2023 in Bel Air, California. (Photo by Momodu Mansaray/Getty Images for Roc Nation)

8. Ari Lennox, period.

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BEL AIR, CALIFORNIA – FEBRUARY 04: Ari Lennox attends 2023 Roc Nation The Brunch at Private Residence on February 04, 2023 in Bel Air, California. (Photo by Momodu Mansaray/Getty Images for Roc Nation) vertical,photography,people,one person,arts culture and entertainment,usa,looking at camera,music,smiling,california,three quarter length,bel air,brunch,residential building,ari lennox

9. Bleek!

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BEL AIR, CALIFORNIA – FEBRUARY 04: (L-R) Memphis Bleek and Ashley Cox attend 2023 Roc Nation The Brunch at Private Residence on February 04, 2023 in Bel Air, California. (Photo by Momodu Mansaray/Getty Images for Roc Nation) vertical,photography,people,arts culture and entertainment,usa,music,california,two people,three quarter length,bel air,brunch,memphis bleek,residential building

11. Teyana Taylor stays invited.

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BEL AIR, CALIFORNIA – FEBRUARY 04: (L-R) Teyana Taylor and guest attend 2023 Roc Nation The Brunch at Private Residence on February 04, 2023 in Bel Air, California. (Photo by Momodu Mansaray/Getty Images for Roc Nation) photography,people,arts culture and entertainment,horizontal,usa,waist up,music,california,two people,bel air,brunch,teyana taylor,residential building

12. Kelly Rowland, period.

13. June Ambrose is a style legend despite the big cap.

15. The Butcher coming!

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BEL AIR, CALIFORNIA – FEBRUARY 04: (L-R) Guest and Benny the Butcher attend 2023 Roc Nation The Brunch at Private Residence on February 04, 2023 in Bel Air, California. (Photo by Momodu Mansaray/Getty Images for Roc Nation) vertical,photography,arts culture and entertainment,attending,usa,music,california,guest,bel air,brunch,butcher,residential building

17. TEMS getting a lot of praise.

18. 2023 Roc Nation The Brunch – Arrivals

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BEL AIR, CALIFORNIA – FEBRUARY 04: JID attends 2023 Roc Nation The Brunch at Private Residence on February 04, 2023 in Bel Air, California. (Photo by Momodu Mansaray/Getty Images for Roc Nation) 

19. 2023 Roc Nation The Brunch – Arrivals

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BEL AIR, CALIFORNIA – FEBRUARY 04: Offset attends 2023 Roc Nation The Brunch at Private Residence on February 04, 2023 in Bel Air, California. (Photo by Momodu Mansaray/Getty Images for Roc Nation)

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Feeling stressed about getting tickets to Beyoncé’s Renaissance World Tour? Queen Bey is giving the BeyHive plenty of chances to see her on tour, but demand for tickets has already skyrocketed and could get even higher after the Grammys on Sunday, where Beyoncé is up for nine nominations.

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The first 40 dates of the tour were announced earlier this week, followed by an additional seven shows in Toronto; Chicago; Washington, D.C.; Atlanta; Houston; Los Angeles; and East Rutherford, N.J. If you want to be in the building for one of the most anticipated tours of 2023 – we’ve rounded up details on when, where and how to get tickets, plus other important info that you might need to know.

Where to Buy Tickets to Beyoncé’s Renaissance Tour

Tickets to the Renaissance Tour are available at Ticketmaster.com and LiveNation.com — but there are a few steps that you’ll need to take first. For starters, you must register as a Verified Fan to score tickets, although registering doesn’t automatically mean that you’ll get them.

Beyoncé Renaissance Tour Tickets

Beyoncé wants to ensure that fans — not resellers — get first dibs on tickets to her tour. According to Ticketmaster, a “lottery-style” process will be used to determine which Verified Fans will receive access codes to purchase tickets while others will be waitlisted. Citi cardmembers can get exclusive access to presale tickets upon registering here until Thursday, Feb. 9. Verified Fan presale tickets will go on sale on Monday (Feb. 6) from 2 p.m. ET until 10 p.m. ET.

Because new dates were announced this week, the Verified Fan registration for Group A ended Friday (Feb. 3) at noon ET. Registration for Group B will be open until next Thursday, Feb. 9, at 11:59 p.m. ET. Group B registration includes shows in Boston, Dallas, Miami, San Francisco, Seattle, Minneapolis and Tampa, Fla.

“Fan demand already exceeds the number of tickets available by more than 800 percent based on the registration numbers in the Group A cities,” reads a statement on the Ticketmaster website. “It is expected that many interested fans may not be able to get tickets because demand drastically exceeds supply.”

Group C registration ends Feb. 16 at 11:59 p.m. ET and includes shows in Charlotte, Detroit, Phoenix, St. Louis, New Orleans, Philadelphia, Louisville, Pittsburgh, Nashville and Kansas City, Mo. Tickets to the Renaissance Tour are also available on Vivid Seats.

How Much Do Beyoncé Tickets Cost?

It’s been six years since Beyoncé’s last jaunt, and judging by her stunning performance in Dubai, the Renaissance Tour will be visually and vocally extravagant.

Although ticket prices vary depending on seat location, based on prices for other major tours, fans can expect to pay around $300 for decent seats — and that’s probably on the lower end of the price spectrum. Luckily, Beyoncé took extra steps so that resellers don’t hike up ticket prices. According to fan posts on TikTok and Twitter, when you attempt to resell tickets, the following notification pops up: “You cannot resell your tickets for higher than the price you paid, including all fees.”
When Does the Renaissance Tour Start?

The Renaissance World Tour launches May 10 in Stockholm, Sweden, and will make stops in London, Paris, Barcelona, Brussels, Cologne, Frankfurt, Amsterdam and other cities overseas until the end of June. The North American leg kicks off in Toronto in July and will hit Chicago, Detroit, Boston, Washington, D.C., Atlanta, Charlotte, Miami, Las Vegas, Los Angeles, St. Louis, Kansas City, San Francisco, Houston and other cities before wrapping in New Orleans on Sept. 27.
Renaissance Tour Merch: Where to Buy

Renaissance tour merch hasn’t dropped on Beyoncé’s website yet, but it’ll probably arrive closer to the start of the tour. In the meantime, fans can cop Beyoncé merch on Amazon and Etsy until the official merch drops online.

Fans in seven cities will get an additional chance to score tickets to Beyoncé‘s long-awaited Renaissance World Tour 2023, as the superstar revealed on Thursday (Feb. 2) a slew of additional shows due to high demand.

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Second shows have been added in Toronto on July 9, Chicago on July 23, East Rutherford on July 30, Washington, DC on August 6, Atlanta on August 12, Los Angeles on September 3 and Houston on September 24.

According to a press release from Live Nation, fan demand has already exceeded the number of available tickets by more than 800% based on current registration numbers. However, even with these added dates, “it is still expected that the majority of interested fans will not be able to get tickets because demand drastically exceeds supply.”

The 48-show global trek will launch in Stockholm on May 10 and feature a mix of stadium and arena shows across Europe through June 27 before picking up in North America at the Rogers Centre in Toronto on July 8; that leg is currently slated to run through a Sept. 27 gig at the Caesars Superdome in New Orleans.

Ticket sales for the Live Nation-promoted tour — produced by Parkwood Entertainment — will kick off with a TM Verified Fan Registration for the North American dates, which is open now and closes at different times based on the city (click here for details on Verified fan and on-sale dates for European shows.) There will also be a Citi presale using Verified Fan as well as a Verizon Up presale.

“ ‘Love is the bridge between you and everything,’ ” Terius Nash reads aloud, gesturing to the words scrawled in the corner of an art piece. “Ah!” he claps. “I love it. These quotes are completely amazing.”

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The 45-year-old hit songwriter and artist, better known as The-Dream, sighs wistfully as he plops down on a peach-colored velvet love seat, which sits just beneath the artwork. Hung in an ornate gold frame, the piece depicts a group of people intertwined in collective embrace — a painting style reminiscent of Renaissance-era masterpieces — juxtaposed in front of an urban brick wall that’s splattered with various phrases written in technicolor graffiti. The artwork consumes an entire wall of the sitting room in The-Dream’s so-called “creative house” in the upscale Buckhead area of Atlanta. Otherwise, the room is completely bare — nothing but tall ceilings and crisp marble floors.

The-Dream adjusts his powder blue bucket hat and peers around his shoulder, back at the phrase. “I like how the longer you think about it,” he says, “the more you realize you don’t fully know what it means.” Its significance is determined by an individual’s perspective and understanding — just like the artwork itself, which he purchased three years ago at Eden Art Gallery in New York. With its hologram surface, its phrases are obscured when entering the room from the left… but from where The-Dream sits on the far right, the portrait shifts, its words clearly revealed.

The-Dream himself has unlocked some of the defining phrases in 21st century popular music, helping to craft smashes like Beyoncé’s “Single Ladies (Put a Ring on It),” Rihanna’s “Umbrella,” Justin Bieber’s “Baby” and Mariah Carey’s “Obsessed,” among many others. He has been present for studio sessions where the meaning of a word has expanded, then permeated popular culture in a different shape. He laughs when reminiscing about Beyoncé’s 2013 self-love anthem “Flawless,” and how he didn’t realize the full impact those eight letters could carry until he saw them needlepointed in scrolling cursive on a throw pillow following its release. “You don’t realize how many people wanted to capture that [feeling] until you see your lyrics on a pillow!” he says.

“This guy just writes a title that, when you read it, you know you have to listen to the song out of curiosity alone,” explains Christopher “Tricky” Stewart, The-Dream’s longtime writing and production partner. “I think he has an unmatched ability to figure out a unique lyrical perspective that can make an artist not only have a hit song, but a song that defines culture and the artist’s career. Something they can build on for the rest of their lives.”

Though The-Dream has been a behind-the-scenes force for the past two decades, he speaks to Billboard on the precipice of a career pinnacle, as evidenced by his presence at the 2023 Grammy Awards. He’s nominated in three of the Big Four categories — record, song and album of the year — for his work on Beyoncé’s seventh solo full-length, Renaissance, and its smash lead single, “Break My Soul.” The acclaimed album, along with his contributions to Pusha T’s It’s Almost Dry and Brent Faiyaz’s Wasteland, also earned The-Dream a nod in the inaugural songwriter of the year, non-classical category, where he will compete against Amy Allen, Nija Charles, Tobias Jesso Jr. and Laura Veltz.

Pusha T (left) and The-Dream attend The-Dream Listening Party at Gold Bar on December 18, 2018 in New York City.

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“This means everything,” says Steven Victor — who manages The-Dream in addition to Pusha T, Nigo and others — of the new Grammy category, which he says The-Dream has advocated for for years. To Victor, a great songwriter can embody the points of view of many different types of artists — rap greats like Jay-Z and Pusha T, vocal powerhouses like Carey and Mary J. Blige, pop headliners like Bieber and Britney Spears, four-quadrant superstars like Beyoncé and Rihanna — and shape-shift into them regardless of their genre or personal identity. The-Dream, he vouches, is the best at this in the whole business.

“No one is going to think through these songs more than me,” The-Dream declares. Musical ideas often haunt him through the night, he explains, as more concepts, words and melodies flood his consciousness hours after a studio session ends. His creativity gnaws at him: He recently began attending fashion design classes at the Savannah College of Art and Design (SCAD) and pulls out a collection of expert drawings — a sketch of a clementine, another of a skull.

“I drew a lot as a kid,” The-Dream says with a smile. When asked what he likes to draw most, he shrugs and thinks back to his overall creative approach: “I feel like I’m better when I have an assignment.”

“We had no idea what was happening at the time,” The-Dream says of growing up during the popularization of Atlanta’s music scene in the 1990s, when Southern rap reached the mainstream and acts like TLC and Usher took over pop. “It makes more sense to look back and understand it now.” He recalls watching the success of his neighbor and elementary school classmate T.I. and attending night classes with his pal André 3000 as a teen. “I don’t know what he did or why he was there,” he says with a laugh of the OutKast icon, “but I sure know I was flunking!”

Shortly after some of his acquaintances found musical success in Atlanta, The-Dream signed a publishing deal in 2001 with local mogul Laney Stewart, older brother of Tricky, and scored a writing credit on the B2K song “Everything.” Two years later, The-Dream linked up with Tricky — already producing hits for Mya and Blu Cantrell — and helped create the 2003 Britney Spears-Madonna team-up “Me Against the Music.” “It was explosive to write with him from the very beginning,” says Tricky. The pair complemented each other: Tricky was the perfectionist producer, and The-Dream was the emotive songwriter.

The pair’s brand of rhythmic pop took off in the second half of the decade, with “Umbrella” and “Single Ladies” reaching the top of the Billboard Hot 100 in 2007 and 2008, respectively, and “Baby” making Bieber a teen superstar in 2010. Meanwhile, The-Dream launched his career as an artist, signing with Def Jam and releasing a trio of R&B albums between 2007 and 2010: Love/Hate, Love vs. Money and Love King have earned a combined 2.25 million equivalent album units, according to Luminate.

Tricky Stewart (left) and The-Dream onstage during the 22nd annual ASCAP Rhythm and Soul Awards held at The Beverly Hilton Hotel on June 26, 2009 in Beverly Hills, California.

Lester Cohen/WireImage

His recording career has been sporadic since then, his focus constantly pulled back to creating hits for other artists. The-Dream says it’s difficult to define why he’s able to write so clearly about the experiences of others, “but really it’s my job to understand what the artist is going through, even if they don’t understand it yet,” he explains. “ ‘Umbrella’ is a love story, but for some reason, it feels like there is some misery in there too. Like, why do you need to assure this person they can count on you? Maybe, underneath, you know you haven’t had anyone to count on in your life, so you know what it means to be in that place.”

By 2018, the songwriter had turned that approach into one of the most bankable blueprints in popular music: over 70 Hot 100 entries as a songwriter, including 14 top 10 hits and five No. 1s, with 21 career Grammy nominations and five wins. That year, he sold 75% of his catalog, including his writing credits and solo releases, to Merck Mercuriadis’ Hipgnosis for a reported $23 million. It was the song fund’s first-ever catalog purchase.

“I wanted him to be the Dr. Dre to my Jimmy Iovine, if you like,” says Mercuriadis with a grin. “When we look back on the first 25 years of this millennium, I know his songs are going to be the ones people talk about.”

Throughout the 2010s, The-Dream shared the studio with all kinds of artists, but working with women vocalists was always his penchant. In the past, he has spoken about how the early death of his mother, who died of cancer when he was 15, gave him a “soft spot” when interacting with women. “There’s no such thing as a day with no grieving,” he says now, his eyes softening as he looks down at his sneakers.

After his mother’s death, he was put under the watchful eye of his grandfather, a hardscrabble cement mason who grew up in the Jim Crow South. The-Dream fondly recalls the days of listening to his grandfather talking “actively about how to make things well, looking at [them] from all different angles,” over games of pinochle with fellow masons. There’s an invisible throughline, he explains, between the ethos of a master builder, that of an artistic genius like da Vinci, and that of a songwriter like himself.

“When thinking about an artist like Beyoncé, I want to try to consider all the different ways this could reach people,” he says. “I want the song to matter to Beyoncé standing onstage, the person in the front row of the show and that person who’s in the rafters, who barely made it in, got a ticket from a friend last minute. I have to write for each one of them.”

The-Dream performs at the 2017 BET Experience on June 24, 2017 in Los Angeles, California.

Harmony Gerber/WireImage

“Single Ladies,” from Beyoncé’s 2008 album, I Am… Sasha Fierce, was the start of a long-term creative partnership and friendship between The-Dream and the superstar, who has tapped the songwriter to help craft at least one song from each of her subsequent albums — “Love on Top” from 2011’s 4, “Partition” from 2013’s Beyoncé and “6 Inch” from 2016’s Lemonade. (“Both Bey and I are Virgos,” The-Dream jokes, alluding to the astrological sign’s association with perfectionism.) For her latest release, Renaissance, The-Dream is one of the architects behind all but two of the album’s 16 tracks.

“Bey wanted to bring everyone together — that was the first thing on the board,” explains The-Dream of Beyoncé’s mission for her first solo album in six years. Following a tumultuous global period, he says, “It doesn’t matter who you are, we all know we were hurting,” and that the bounce, funk, house and all-around maximalist dance of Renaissance was intended as collective therapy.

For the album’s focal point, “Break My Soul,” The-Dream and Tricky teamed up to sketch out the single and then took it to Beyoncé, who “transformed it” into a No. 1 hit, says Tricky. “Dream and Bey’s closeness and attention to detail got us to a place with that song that we couldn’t have gotten [to] without that bond.”

Of course, many other collaborators also helped to finalize each Renaissance track — which songwriter Diane Warren questioned following the album’s July release. She took to Twitter to write, “How can there be 24 writers on a song?… This isn’t meant as shade, I’m just curious.” The-Dream replied in defense, schooling Warren with an explanation of sampling, its ties to Black culture and the lack of economic resources for Black musicians.

“By the way, I think she’s one of the greatest,” says The-Dream of Warren a few months after the exchange. “Sometimes [songwriters] lose that feeling, that connection to what art was all about in the first place. Really, it’s whatever it takes to give the world something good, so if that takes a whole gang of people… so be it.”

The way The-Dream speaks about collectively creating Renaissance mirrors his views on the role of the church as the birthplace of generations of talented Atlanta musicians, some known, many more unknown. “For us Southern Black folks… everybody was musical, everyone singing those hymns from back then,” he says with the fervor of a preacher at the pulpit. “I love hearing the gathering of people, huddled together, humming a song. No time signature. No industry. No three minutes and 30 seconds.”

Incorporating Southern culture’s sense of collectivism is not new for The-Dream and Houston-born Beyoncé, but Renaissance stands as their wholehearted embrace of the principle. “We learned to not be too big to call,” he says, reflecting on the process of inviting others to collaborate on the album. “If you think Grace Jones would sound great on something? Call. Nile Rodgers would be cool on this? Call.”

As a songwriter, The-Dream doesn’t control when artists release the songs he has helped pen — the timing is serendipitous, or “like lightning in a bottle,” as he puts it. So it’s a bit of kismet that, after his years spent fighting for a songwriting category, one of the biggest projects of his career is nominated in the award’s inaugural year.

“I keep thinking, ‘How is this happening?’ ” he asks. Win or lose, The-Dream is basking in the recognition. “It feels good,” he says. “Too good.”

This story will appear in the Feb. 4, 2023, issue of Billboard.