AWAL
The pop duo LANY released their first four albums on a major label. But when they completed their contract, they decided to hunt for a different kind of business partner, one that would give them more control over their operations. “Autonomy is the future,” manager Rupert Lincoln told Billboard. LANY ultimately chose to work with Stem, a distribution company.
For decades, major labels demanded long-term contracts, obtaining multiple albums from the acts they signed, and made most of the money from those acts’ sales. The balance of power has shifted dramatically in the modern music industry, however, and so have artist contracts. More and more acts want distribution deals — short-term agreements where they retain ownership of their work and keep the majority of the income their music generates.
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As these have become more desirable, competition for high-performing artists seeking distribution deals has gotten fierce, according to a pitch deck Stem has sent to potential investors, which was obtained by Billboard. Stem “has lost numerous deals historically as it wasn’t able to be competitive with advances,” the deck states.
Other companies have also seen prices rise. “It is a much more competitive market” than it used to be, says Jorge Brea, founder and CEO of the distributor Symphonic. “All distros have to be well-funded to ensure they can put up money for deals.”
Historically, digital distributors didn’t help artists much with marketing or radio promotion; they were basically tech companies that made music widely available on places like iTunes and Spotify in exchange for a small percentage of sales. These low-overhead operations were a world away from an old-school major label, which had lots of manpower to promote artists around the world.
But ironically, as the distribution landscape has become sexier — “There have been more entrants,” Brea notes — many of these companies are starting to resemble labels. Increasingly, they try to differentiate themselves from rivals by offering bigger up-front payments to artists and more label-like services: assistance with digital marketing, playlist pitching to streaming services, or radio promotion.
Concerns about up-front payments and services feature prominently in Stem’s pitch deck. The company estimates that it lost out on $45.6 million dollars worth of business in 2022: $19.2 million in scenarios where Stem couldn’t meet an artist’s ideal “check size,” and $26.4 million in situations where it couldn’t compete on “check size + other services (Intn’l, radio).”
By Stem’s count, the number of lost business opportunities ballooned in 2023, tripling to $134 million. (If accurate, this number helps demonstrate how popular distribution deals have become recently.) “We’re tracking all the lost deals that we were actually in the conversation on,” says Kristin Graziani, Stem’s president.
The pitch deck zooms in on two artists in particular whom Stem lost to rivals: Aaron May, a rapper with a laid-back delivery who took an advance of $2.2 million elsewhere, according to the deck; and 6arelyhuman, an electronic act specializing in glitchy, thumping tracks who took an advance of $1 million. (A source close to May contends the number cited in the pitch deck isn’t accurate.) In both these cases, Stem couldn’t match the final check, though the presentation doesn’t say whether those artists also wanted services that the company couldn’t provide — or picked a rival distribution outfit for another reason altogether.
In July 2023, Stem announced that it had set up a $250 million credit facility from Victory Park Capital to provide artists with advances. But “some of the dynamics of our deal with Victory Park were still a little bit constraining in terms of allowing us to win the type of deals that we were seeing,” says Stem CEO Milana Rabkin-Lewis. “There are many other types of capital out there that have less restrictions,” she continues, “and those are the conversations we’re having” now.
Other companies are doing the same — Billboard reported in August that at least half a dozen independent music distributors that have been fundraising or exploring a sale. That said, investors may be wary of providing some of these businesses with additional money to help them win bidding wars over talent, according to Erik Gordon, clinical assistant professor at the University of Michigan Ross School of Business.
Stem’s adjusted EBITDA — earnings before interest, taxes, depreciation, and amortization — was -$5.2 million in 2022 and -$4 million in 2023, according to the company’s presentation; it’s projected to be -$3.8 million in 2024. In Gordon’s view, “investors are likely to take three consecutive years of EBITDA that is negative, even after management adjusts it, as a sign of problems.”
Rabkin-Lewis says that, although “the distribution business is profitable, the overall Stem company is not because we’ve invested a lot into Tone, which is a newer product.” (The adjusted EBITDA for the distribution part of Stem’s business was -$1.3 million in 2022 and $400,000 in 2023, according to the deck.) “We’ve been prioritizing gross revenue growth,” Rabkin-Lewis adds. The deck indicates that gross revenue rose by a little more than 4%, from nearly $88 million in 2023 to a projected number around $92 million in 2024.
Meanwhile, distribution deals for proven artists continue to get more expensive. “A lot of companies are throwing out cash-heavy distro deals that we have never seen before,” says Karl Fowlkes, an entertainment attorney. At Symphonic, Brea has watched some of his competitors enter into agreements he believes are “ridiculous.” “We’re aggressive when going after deals,” he adds, “but not to the point where it’s not going to make [economic] sense.”
Distributors have to be especially careful when it comes to chasing expensive deals, because the short-term nature of their contracts gives them little time to make their money back. And successful artists often decamp for a rival company, lured away by a bigger check or the promise of a more powerful services division that can propel them to even greater heights. Brent Faiyaz, who worked with Stem among other companies in the past, subsequently partnered with UnitedMasters, for example.
On October 4, Stem updated its terms of service to say that it is guaranteed a five-year license on any new music uploaded through its system. (As always, artists with more leverage can negotiate a shorter term.) This change raised eyebrows in some corners of the music industry, because the ability for artists to disentangle relatively quickly is a big part of why they choose to work with companies like Stem. “We feel like we’re finally at a point, from a services perspective, where we can demand longer licenses,” Graziani says. A five-year term is more in line with what a major-label-owned distributor like AWAL would ask for in negotiations with an artist.
This points to another lane for competition — not just check size and services offered, but license length. Independent distribution companies face an ongoing challenge: It can be hard to prevent artists from heading elsewhere without offering agreements that look more like the ones handed out in the major-label ecosystems.
“The supply of distribution is now almost infinite — you can get it anywhere,” says Emmanuel Zunz, founder of the independent label OneRPM. “In order to make money in distribution, you have to create value elsewhere. If you’re unable to create additional value, you get stuck.”
To many people, Joe Keery is the actor known for playing Steve Harrington on the beloved Netflix show Stranger Things, or Gator Tillman on the most recent season of FX’s Fargo. What those people may not know is that he’s also the creative behind the music releases under the moniker Djo and has been releasing music for the past five years under that name through Sony-owned AWAL. He started by licensing his music through the company’s distribution service and, over the years, rose through its tiered offerings to release two projects via its AWAL Recordings label.
The most recent of those projects was Decide, Djo’s 2022 album that broke through and was well received by critics, garnering him his biggest looks from the music press to date. Now, two years later, the Decide track “End of Beginning” has become a massive hit on TikTok. The song has flown to the top of the TikTok 50 chart and landed “End of Beginning” not just a spot in the top 25 of the Hot 100 (it currently sits at a new peak of No. 23) but into the top 10 of both the Global 200 (at No. 6) and the Global Ex-U.S. charts (No. 7) as the song explodes not just Stateside but around the world.
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That marks a huge success for Djo and serves as an example of how AWAL’s tiered offerings can help an artist go from hobbyist side project to worldwide success; it also helps earn AWAL CEO Lonny Olinick the title of Billboard’s Executive of the Week. Here, Olinick talks about the success of “End of Beginning,” Djo’s rise through the AWAL ranks and how the company helped support the song’s growth as it began to take off on social media. “We are seeing many people who are discovering ‘End of Beginning’ and loving the song, and are digging deeper,” Olinick says. “And when they do, discovering that the person behind it is so talented in many different ways is just adding to their connection to the project.”
This week, Djo’s “End of Beginning” jumps into the top 10 of Billboard’s Global 200 (No. 6) and Global Ex-U.S. charts (No. 7), his first global chart entry and first top 10. What key decision did you make to help make that happen?
Projects that create meaningful impact always begin with the right A&R decision. You never lose when you partner with artists who have a real creative vision, the drive to be successful and great music to go along with it. That has been the case with Joe and this project since day one.
When it comes to the success of this record, the way we have structured AWAL really allows us to mobilize on a global basis immediately. As we started to see “End of Beginning” react, we were able to spread the story in every country, tied in with the specific way it was reacting. That meant everything from press to content creation to DSP partnerships to radio, depending on the market. Joe even went to the U.K. to present at the Brits and visit key partners, with only a few days’ notice.
Djo first started out distributing his music through AWAL, then rose up through the company’s offering tiers to now doing full recordings deals with AWAL. How did you help guide that trajectory?
We are really lucky that we work in a system that allows us to find the best way to work with music we are passionate about. Ultimately, the projects help guide this process themselves. It becomes pretty clear when an artist is raising their hand and is in the right place to be supported further. I think the traditional way of looking at it — that an artist goes from doing everything on their own to counting on someone else to do everything — isn’t relevant in today’s world. The ramp should be guided by the connection an artist has made with an audience and the potential to grow beyond that base.
In Joe’s case, that is exactly what happened. When we first started working with him, he needed distribution and marketing/content advice. If we had pushed to do more too fast, we might have suffocated the creative process and organic growth he was experiencing as an artist. By the second project, there was a more defined fan base and he was ready for our team to handle marketing and push the story globally. And then we have a moment with “End of Beginning” where we are pushing every lever available to a record label on a global basis. And most importantly with that, pushing them in a way that is focused on creating fans of Djo, not just fans of “End of Beginning.”
“End of Beginning” was originally released two years ago, then caught a new wave on TikTok earlier this year. How were you able to capitalize on that to continue to boost the song’s success?
It is critically important that we let the artist and the art dictate what is possible. In this case, we started to see such great engagement around this song and amazing content being created. Joe was excited to continue the dialogue with the audience and so our job was to spread this in a way that respected the song and artist. From there, we dig into the who, what and where of the moment. From creating new content to support the song, to pitching DSPs, radio and press, and facilitating in-person moments, our team created and executed this strategy on a global basis. And importantly, it changes in real time as the moment evolves.
But most importantly, this has to be led and driven by the artist and that is what happened with Joe. And Joe is supported by an amazing manager in Nick Stern, who has always known when to lean into moments and when to let the fans do what they do on their own.
The song’s appearance in the top 10 on the global charts speaks to the enormous success it’s having not just in the U.S., but also around the world. How have you worked to help the song grow internationally?
To start with, we don’t care where an artist is signed or even where they are based. We let the fans tell us where there is an opportunity to engage further. Since this is ingrained in our DNA, we look at every artist with a global perspective. That has meant that our team has spent as much time focusing on what we can do in Latin America and Asia as we have on what can be done in the U.S., U.K. and Europe. As it turns out, the audience for this song is everywhere and so our team has been everywhere. But it’s easy to say we want to be global. What’s hard is to create and execute a unique plan for each and every market, and that is exactly what our team has done.
Djo — Joe Keery — is also an actor that many people know from Stranger Things and Fargo. How has his success in other mediums also helped you guys with his music career?
To be honest, this is one of the things that makes this project most meaningful and that starts with Joe. Even when I was introduced to the project five years ago, I had no idea it was Joe. I listened to the music and loved it and only found out after the fact. And that has been the way Joe has wanted it to be. He puts the music first and doesn’t want people to listen to it or discover it because he is an actor. And because of that, he has built up a hugely engaged music audience first, many of whom don’t know that he is behind Djo.
It has been interesting to watch this moment evolve. We are seeing many people who are discovering “End of Beginning” and loving the song and are digging deeper. And when they do, discovering that the person behind it is so talented in many different ways is just adding to their connection to the project.
What else are you looking to do to continue to push the song, and Djo’s career overall, moving forward?
Career is the most important part of that question. We are relentlessly focused on using this moment to create new fans for Djo, vs. just fans of “End of Beginning.” We are seeing great engagement with his whole catalogue and there are so many great songs he has put out that are getting new exposure. We believe there is a lot of life left in this song, but at the end of the day, we are spending a lot of time planning out the next two years and continuing to build a story that has already been five years in the making. So many artists have moments that they aren’t ready for and you see that, quickly, it can only be about the song. In this case, we have an artist and their team who has done the work in so many different ways and is fully ready.
How has AWAL shifted along with the music business in the last few years?
We have been fortunate to be ahead of where the industry is going for a while now. We always had fair deals and a model that allowed us to partner with artists in different ways. And most importantly, we always were a music company that prioritized being in business with artists that we love and knowing how to truly develop those artists. Our track record of developing meaningful artists really is different from any other non-traditional company.
But that doesn’t mean we are in any way complacent. I find that our team is hungrier than we have ever been. And being a part of Sony has been an incredible accelerant to everything we planned to do. We have doubled down on the creative side of our business both in helping on the music side and the content side. The creative part of our jobs is what we ultimately all are here for. We have also built out the global side of our business even further. We have new teams in India, Spain, Brazil, Mexico and Nigeria with more offices opening up in the coming months. I look at the last eight years as the hard preparation work for where the market was going. It is fun to see now how uniquely positioned we are even as so many others are trying to adapt to this new music world.
Artist development isn’t dead, but it sure has changed. Two decades ago, a 20-something jazz musician named Norah Jones became a breakout star for Blue Note Records, a traditional route to stardom when people still bought CDs and social media didn’t exist. Last year’s breakout jazz artist, Laufey, cultivated a fan base on TikTok and posts sheet music for her songs online so fans can download it before the recordings come out.
To AWAL CEO Lonny Olinick, Laufey’s success is a sign of the times. The Icelandic singer built an online following by herself, but she needed a team to develop her career and handle marketing and promotion logistics. Her second AWAL album, Bewitched, topped Billboard’s Jazz Albums and Traditional Jazz Albums charts in September. “We’re seeing this real inflection point where artists are starting to, with their own teams and then between the team and AWAL, realize that there are no barriers in what can be achieved,” says Olinick, who earned an MBA from Stanford Business School and worked at consulting firm Bain & Company before joining Kobalt in 2016.
Artists such as JVKE, whose “Golden Hour” reached No. 10 on the Billboard Hot 100 in 2022, and Mercury Prize winner Little Simz have used AWAL to find success outside of the major-label system. AWAL’s services-focused approach is becoming the norm as major labels increasingly provide distribution, marketing, promotion, accounting and even financing without needing to own the rights to artists’ recordings as part of standard deals. Sony Music acquired AWAL in 2022 to complement its labels and its distribution business, The Orchard. Universal Music Group is also building its own artist services business, through a revamped Virgin Label Group.
A pingpong table that Olinick says “we have artists sign when they’re in the L.A. office.”
Maggie Shannon
Paradoxically, services-based music companies still have to do many of the same things as traditional labels — just with different deals. Only recently, Olinick says, has the 16-year-old company truly met that challenge. “Last year and the year before were probably the first years where we fully realized that vision, where I’m confident that we can do all of the things that exist in the traditional world.”
Most people in the music industry understand record labels and distributors, but services-based companies are a bit harder to get. How would you describe AWAL to the uninitiated?
The most important part of music in my mind is artist development. You try to find artists who have great music, compelling stories and a work ethic and try to help them forge their own path. And throughout history, the best artists have been artists who don’t fit in a box, and the path that they take is completely bespoke. And you can’t do it again the same way. What we’ve tried to do is build a company that’s the best in the world at doing that — at finding outlier artists who have great stories to tell and helping them grow. You need a great marketing team, a great digital marketing team, radio, synch and branding — all the things that exist in the traditional world. What we’ve tried to do is build a company that can do all those things, just with a different business model to keep the economics in favor of the artist.
You don’t have an everyone’s-welcome model — you choose who you want to work with. How do you do that?
We’re very opinionated about music. It’s really important as a company to have that creative, A&R-driven aesthetic. There’s three dimensions to it in my mind. There’s the music: Does the music speak to people? Two, is there a story to be told, and does this person want to communicate something beyond just the music that’s interesting and compelling? And three, does the person have a work ethic? Being successful in music requires relentlessly hard work on all sides.
“I love art of all types and take a lot of inspiration from culture,” Olinick says. “These books cover amazing music, art and sneaker culture.”
Maggie Shannon
Tell me about the staff on the creative side, as well as the administrative one.
We do everything, but the majority of our staff is focused on A&R, marketing and creative. That’s where we think we can be different and where we can help our artists tell stories. There’s 180 people across 14 offices. It’s run as a global company. If we find a record in Sweden, the U.S. company can jump on it, or the U.K. company or the Canadian one. Everyone is working collaboratively to try to do the best they can for the artist. And in each of those offices, we have traditional marketing, digital marketing, synch, brand partnerships, publicity — we basically do everything that an artist needs largely in-house. And then to the extent that we feel like we need something beyond what our 180 people can do, we will partner.
What’s the financial commitment when you work with an artist? Are you always writing a check?
It depends. Some of the deals are unfunded. We’re fortunate to be a part of Sony, so if it makes sense and we believe in the opportunity, there’s no check we couldn’t write if it made sense. But each deal is bespoke for the artist. We try to put as much money into marketing as we possibly can because we believe that that’s the thing we can do that hopefully makes a difference.
This “thing with eyes is something my son made for me,” Olinick says. The feeling of being watched “keeps me motivated every day. The small trophy is from our office awards for ‘Person on the Phone the Most.’ I take great pride in that.”
Maggie Shannon
Sony acquired AWAL in 2022 and it already owned The Orchard. How do the two work together?
The whole Sony ecosystem makes a ton of sense, and AWAL and The Orchard are great examples of that. The Orchard is best in class at supporting record companies. And if you look at the scale at which they operate, and the quality of what they do on behalf of labels, there’s just no one who’s doing that kind of work. It’s an incredible team led by Brad [Navin] and Colleen [Theis], who are just incredible executives. I look at us in a very similar way: the best at doing artist development in this nontraditional way. Being able to work together on tools and distribution is a great advantage for our clients and for The Orchard’s clients.
Some artists have gone from majors or big indies to AWAL, including Nick Cave, Cold War Kids and Jungle. Have some artists gone from AWAL to majors?
Our job is to develop the best artists in the world. And I think if we do that — especially if we do that at any scale — there’s going to be certain artists where the deal offered by a major is really compelling. Early on, we saw a lot more artists who would migrate and go do another deal. We developed Steve Lacy, Omar Apollo and Kim Petras — artists who have gone on and had real success at majors.
“The Marshall cabinet is actually a refrigerator,” Olinick says. “My office tends to have items from our artists, but the exception is that Beatles collectible — I don’t have anything to do with The Beatles, but it reminds me to aspire to work with the greatest artists.”
Maggie Shannon
You’ve had some time to integrate into Sony. How has being part of this larger company changed your life as a CEO?
Anytime you go into these things you have aspirations for what it will be. At the same time, [merger and acquisition] deals tend not to be what you expected them to be. People think that I’m sometimes saying the company line, and it couldn’t be further from the truth: The experience has been phenomenal. That comes down to two dimensions. Rob [Stringer, Sony Music CEO] is just an incredible music executive who comes from an A&R perspective. Being a part of a company where he sets the tone that music is at the center of everything you do has made us a better company. And because of that, it has basically been, “Here’s all these resources that Sony has that you can take advantage of, but continue to run the company the way you have because we’ve had tons of success doing it.” It has all been additive.We have more resources to invest. We have better technology. We can partner with Sony in certain markets where it makes sense. We’re out there building local businesses in Spain, Brazil, Nigeria and India. The Sony team has been incredibly supportive. Everyone sees that this is a meaningful part of the business and because AWAL is so music-centered and so is Sony, there’s just a lot of mutual respect and collaboration. It has been nothing short of reenergizing in an already energized business.
The music business is undergoing some contraction with layoffs and consolidation. Do you foresee laying people off, or are you hiring?
We’re actively hiring. We hired a head of hip-hop and R&B last year in Norva Denton. We hired a senior vp of A&R in Chris [Foitel]. We hired Cami [Operé], who’s our publicist. We just hired a new CFO [Sumit Chatterjee]. We’ve hired in Spain, Brazil and Nigeria. We bought a company in India [digital distribution firm OKListen]. So, we’re actively in the market because the business continues to grow. We had our best year last year; we’ll have our best year this year.
Paul Hitchman has been promoted to COO at AWAL, the company announced Tuesday (Dec. 5). Hitchman is based in AWAL’s London office, where he oversees the independent distribution and label division’s U.K. team and international offices along with its global operations. He will continue reporting to CEO Lonny Olinick, with whom he works closely, along […]
Music strategy and supervision company Premier Music Group has acquired the music supervision services of George Drakoulias, a longtime music supervisor who has worked on films and TV series including Joker, The Batman, Marriage Story and, most recently, the smash hit Barbie.
At Premier, Drakoulis joins the leadership team as a partner and creative director and will open the company’s new West Coast offices this summer. He’ll be tasked with expanding Premier’s music supervision team and the company’s West Coast footprint while striking new creative opportunities and partnerships.
Over the course of his career, Drakoulis has held executive A&R roles at Def Jam — where he worked with LL Cool J and The Beastie Boys — and (Def) American Recordings, where he signed and produced albums for The Black Crowes, The Jayhawks and The Freewheelers. He has also produced albums for Tom Petty and the Heartbreakers, Maria McKee, Primal Scream and Susan Tedeschi, as well as tracks for Wu-Tang Clan.
“George is a legend in our business, and I’ve admired his impeccable creative and commercial instincts for years,” said Premier Music Group CEO Josh Deutsch in a statement. “His body of production and supervision work, exceptional artistry and deep relationships in music and entertainment make him the ideal partner at this key point in Premier’s growth.”
Premier Music Group creative director Randall Poster added, “George and I have been working together for years. He loves movies and music as much as anyone I know, and brings that passion into every operation and project he takes on. George has produced some of my favorite records, the first two Black Crowes albums, the Jayhawks, many more. He’s been anchoring our West Coast operation for years and I couldn’t be more excited to have him join us in a more substantial way.”
“I couldn’t be happier to be joining the Premier Music team,” said Drakoulis. “Randy and I have been running around together, working on movies and record projects for forever. He has been the most exquisite guide into the world of music supervision. I’ve come to rely on the support of the Premier team, Meghan Currier, Winslow Bright, Milena Erke, and Ian Herbert for years, since they were interns actually, and love and respect them all.”
AWAL named Norva Denton as senior vice president/head of urban music. In his new role, he’ll bolster and develop the label’s urban music roster via strategic signings and an artist development-focused mindset. Based in Los Angeles, Denton will join the company’s A&R team, reporting to president Pete Giberga. Before AWAL, Denton served as senior vp of A&R at Warner Records, where he signed, developed and spearheaded the careers of artists such as YFN Lucci, Wale, Taykeith, Chika and 2KBABY. – Griselda Flores
Negla Abdela was promoted to MD at Sony Music UK’s Ministry of Sound. She was previously GM and has been responsible for managing the marketing and digital teams. Abdela joined the label in 2015 as a social media manager and was promoted to head of digital in 2018.
Diana Sanders was appointed senior vp of business affairs at Prescription Songs and label counterpart Amigo Records. Prior to joining the companies, she served as a partner at Russ August & Kabat and co-chaired the firm’s music practice group. Sanders has been named to Billboard‘s Women in Music and Top Music Lawyers lists multiple times.
Christopher Mauberqué was named head of international A&R at independent digital distributor IDOL, where he’ll be tasked with continuing to drive the company’s business development in territories outside Europe. He previously served as senior label manager at !K7 Music and as A&R and label manager for French independent distributor La Baleine (now known as Bigwax). Mauberqué can be reached at christophe.mauberque@idol.io.
Gerardo Martinez and Sven Bogner announced their partnership in a new heavy metal record label, Reigning Phoenix Music. Martinez, who was a longtime GM at Nuclear Blast America, has been instrumental in the careers of such artists as Dimmu Borgir, Carcass and Hypocrisy. Bogner, an avionics and tech entrepreneur, is a “self-professed metalhead and musician,” according to a press release. The label is headquartered in Los Angeles and Hamburg, Germany. “Our collective blueprint for RPM is to help hard, extreme, and heavy metal music thrive globally,” said Martinez in a statement. Artist signing announcements are forthcoming.
Luis Mesa was appointed director of marketing at Bichota Records, Karol G’s newly-announced imprint. The Colombian executive will focus on creating and executing strategies and day-to-day promotion for Karol G’s musical releases through the label. Before joining the Bichota Records team, Mesa had been SoundOn’s (TikTok’s distribution platform) marketing manager U.S. Latin and, previously, label manager and artist strategy at Universal Music Latino. He will be based out of the company’s Miami headquarters. – Griselda Flores
Artist manager Max Gredinger was named partner at Foundations Artist Management, joining company founder/partner Steve Bursky as well as partners Brian Winton and Drew Simmons. Gredinger has been with Foundations since 2012; his current clients include Laufey, mxmtoon, Ricky Montgomery and rainbolt. He can be reached at max@foundationsmgmt.com.
Discogs promoted four employees to executive leadership positions: Anbu Ilangovane to vp of engineering, Jeffrey Smith to vp of marketing, Jen Agosta to brand director and Richard Gleeson to director of people operations.
Mike Rogers was named vp of business development at blockchain-based ticketing platform DeFy Tickets, which is powered by NFT ticketing provider GET Protocol. Rogers has worked in the ticketing business for nearly 20 years, most recently serving as GM of partnerships at Dice FM. In his new role, he will oversee DeFy’s growth strategy while securing new partnerships with venues, promoters, festivals and conferences in North America. Rogers can be reached at Mike@DefyTickets.com.
Provident Entertainment’s publishing division, Essential Music Publishing, promoted Jamie Rodgers to the role of vp. Rodgers was previously Essential Music’s senior creative director and has been with the company since 2017. Prior to her work with Essential Music Publishing, Rodgers served as manager of national promotions and commercial partnerships for Capitol Christian Music Group. – Jessica Nicholson
John Bowditch was promoted to senior director of marketing at Seeker Music, where he has worked since 2021. In his new role, he will oversee all marketing activity across the company’s catalog and frontline businesses. He can be reached at John@seekermusic.com.
Deron Johnston was appointed chief program officer at BRIC, the Brooklyn-based arts and media institution. In his new role, Johnston will lead the integration of BRIC’s platforms and programming while also overseeing the creative direction of its media and non-media programming, including BRIC Celebrate Brooklyn!, BRIC JazzFest and Contemporary Art. He was previously director of community development, strategy & innovation at the Center for Justice Innovation.
Grayson Clotfelter was named creative manager at Play It Again Music Group, where he will oversee the creative direction of the company’s roster of songwriters. He previously worked as a catalog manager at Universal Music Publishing Nashville and has also toured with acts including Seaforth and Lily Rose. Clotfelter can be reached at grayson@piamusic.com.
Ryan Beuschel joined The Neal Agency as head of business development, where he’ll assist in artist development across a TNA roster that includes Morgan Wallen, HARDY and Anne Wilson. The Michigan native is fresh off a nine-year tour of Warner Chappell Music, where he rose to vp of A&R and is credited with signing recently crowned Billboard Country Power Players rookie of the year Bailey Zimmerman (a TNA client). Beuschel got his start interning at Universal Music Publishing Group and later held roles at UMG and ASCAP. “Ryan has been a close friend of mine for many years,” said agency founder and co-head Austin Neal. “He carries the same entrepreneurial spirit and artist first mentality that aligns with the core values of our company.” Reach Beuschel at Ryan@TheNealAgency. net.
Sony Music’s distribution and indie artist services company AWAL hired Vijay Basrur to captain its expansion into the opportunity-rich India and South Asia markets. This new chapter for AWAL follows the acquisition of Basrur’s homegrown digital distribution service, OKListen, which works with 4,000-plus artists across India. Based in Mumbai and supported by Sony Music India, the Basrur-led AWAL division will help indie-centric artists with their marketing, creative, synchs, radio promotion and, of course, distribution needs. He’ll report to AWAL CEO Lonny Olinick and Sony Music India managing director Vinit Thakkar. “The independent music community across the region is full of potential,” said Olinick.
Linda Bloss-Baum will depart SoundExchange, where she is senior vp of government relations and public policy, to join the Kogod School of Business at American University as a full-time faculty member. The Washington D.C.-based Bloss-Baum started at SoundExchange in 2021 after holding roles at Warner Music Group, Universal Music Group and Time Warner Inc. At the Kogod School of Business, where she has been an adjunct professor for a decade, she’ll serve as assistant program director in the business and entertainment program and teach two undergraduate courses. Bloss-Baum officially starts her new job on Aug. 15.
Ticketing and events marketplace Tixr continues a hiring spree with the appointment of Irene Hedges to chief strategy officer. Hedges, most recently Warner Bros.’ svp of corporate business development and strategy, will spend her time at Tixr launching new business verticals and expanding the company internationally, among other duties. Other recent appointments at Tixr include Matt Baca to vp of finance, Acacia Diaz to vp of marketing and Nate Liberman to vp of sports. But wait there’s more: industry veteran Sara Mertz was promoted to vp of music partnerships – venues.
ICYMI: Rihanna stepped down as Savage X Fenty boss … Patrick Moore was appointed CEO at Opry Entertainment Group … Jarred Arfa was named evp/head of global music at the newly launched Independent Artist Group … SoundCloud promoted Tracy Chan to chief content officer … Runner Music hired Amanda Hill as co-chief creative officer … German music rights body GEMA announced Dr. Tobias Holzmüller will take over as CEO starting in October … and UMG Nashville named Charlene Bryant as svp of business development and strategy.
Lauren Lieu was promoted to senior director of creative at Play It Again Music Group, the full-service music company founded by singer-songwriter Dallas Davidson. In her new role, Lieu will serve as head of PIA’s publishing arm, which has a roster including Davidson, Lee Brice, Lewis Brice, Tyler Farr and Dylan Marlowe, among others. “Lauren Lieu is a warrior,” remarked Davidson. Prior to joining PIA in 2021 as director of creative, she served as creative manager at ole Music Publishing. Reach Lieu at Lauren@piamusic.com.
PR firm Shore Fire Media promoted Alena Joyiens to senior account executive. The Brooklyn-based publicist joined Shore Fire in 2019 as a junior account executive and since then was upped to account executive, leading campaigns for Kesha, Bonnie Raitt, ODESZA, Debbie Gibson and other clients. Her remit has also included several book campaigns, including for Decoding ‘Despacito’: An Oral History of Latin Music by Leila Cobo, the chief content officer for Latin music at Billboard. Joyiens can be reached at ajoyiens@shorefire.com.
Speaking of, Erica Goldish has left Shore Fire for a new opportunity at brand strategy & communications firm FYI Brand Group, where her client roster includes 21 Savage, Cardi B, DJ Khaled, Doja Cat, Metro Boomin’, Travis Scott, Wizkid and many more. Goldish joined Shore Fire in 2021 as a junior account executive and dropped the junior a year later.
Nashville Bites: Charly Salvatore’s marketing/management firm underscore works added two new employees: artist manager/director of marketing Jamie Ernst and associate manager Jordin Wentworth. Ernst is a former Average Joes day-to-day manager who brings Sister Hazel to the underscore client list. Wentworth was recently a ClearBox Rights project manager … Shore Fire Media promoted Nashville-based Olivia Del Valle to senior account executive from account executive … Mason Stanfield joined KATC Colorado Springs, Colo., as PD/morning host. He arrives after working the morning shift at KRMD Shreveport, La. … KUZZ Bakersfield, Calif., morning team Cliff Dumas and Tanya Brakebill announced their retirement from radio following their June 23 shift. –Tom Roland
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