afrobeats
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Last December, the Recording Academy convened a listening session of artists, label executives and stakeholders both in the United States and across Africa to discuss the rising influence of music coming from the continent. The meeting, which lasted several hours, was a key part of the process that led to the addition of a category that will be presented for the first time at the 66th Grammy Awards on Feb. 4: best African music performance.
“There’s a threshold that you like to see for a genre of music before it actually could make for a healthy category,” says academy CEO Harvey Mason Jr., who led the meeting alongside global music genre manager Shawn Thwaites. “When you talk about music coming from Africa, you’re seeing Afrobeats grow, you’re seeing amapiano and other genres coming out of the continent over the last three to five years. That started the discussions around, ‘Is it the right time?’ ”
The new category reflects the exploding commercial and cultural appeal of music by African artists in the United States. Its growth over the past few years has been almost linear: Davido’s 2017 single “Fall” was the first Nigerian song to be certified gold in the United States by the RIAA in 2020; Wizkid and Tems’ “Essence” became the first Afropop song to reach the top 10 of the Billboard Hot 100 in 2021; Burna Boy’s Love, Damini debuted at No. 14 on the Billboard 200 in 2022, becoming the highest-charting Afro-fusion album in chart history; and in May, Rema and Selena Gomez’s “Calm Down” became the first song to ever top both the U.S. Afrobeats Songs and Pop Airplay charts and peaked at No. 3 on the Hot 100. (“Calm Down” was released too early to be eligible.)
“I don’t think currently there’s better or more advanced music being made anywhere outside the continent,” says Seni Saraki, CEO and editor in chief of The NATIVE Networks, the Lagos, Nigeria-based media and content company that launched a joint venture with Def Jam in September 2022. “From what we call Afrobeats — which is, really, just popular music from Nigeria — through amapiano, the rap music, Afropop, I genuinely think this is some of the most exciting music in the world right now. And the academy is becoming cognizant of that.”
The new category is also an attempt to address some of the controversy that has arisen around the global music album award, renamed from best world music album in 2020 due to “connotations of colonialism,” but still seen as little more than a catchall for non-Western music. As the music industry has itself become more global, the academy recognized that the time had come to offer a home for music from the African continent. But it also goes beyond the popularity of Afrobeats, which itself is more of an umbrella term: The academy listed some 30 different genres that could qualify for the category, including alté, fuji and high life.
“People know about Afrobeats and they’re learning about amapiano, but they don’t realize there are so many other genres on the continent that are underserved, and they can’t just be put in a bulk category called ‘world music,’ ” says Tina Davis, president of EMPIRE, which has invested heavily in African music and artists. “And much respect to the Recording Academy because they actually took the time to want to find out. [Mason] went to the continent to just learn more about it.”
The industry has also taken notice. In the past few years, an explosion of new signings, joint ventures and licensing deals for African artists and labels from U.S.-based companies and distributors has brought a new generation of stars like Rema, Asake and Ayra Starr to join the continent’s established hit-makers. “There was a time a few years ago when I was at RCA and it seemed like we were the only ones on it,” says Def Jam chairman/CEO Tunji Balogun, who signed Tems and worked closely with Wizkid and Davido while an A&R executive at RCA and has since signed Adekunle Gold and Stonebwoy to Def Jam. “Now every week, there’s another label signing someone. The budgets are open.”
“I think you see more labels paying attention to it, you see the marketplace paying more attention to it; there’s a spotlight on it,” RCA co-president John Fleckenstein says. “The Grammys are the big leagues of awards, one of those artistic validations that many artists dream about. It’s a bit of an awakening that we are more global than we’ve ever been.”
There is, however, a little reticence around the new category; in the past, artists from genres like hip-hop, R&B and some of the Latin sectors have looked at the genre categories as boxes that merely nod to their music while gatekeeping them from the more prestigious general-field categories like song, record or album of the year. Further, a category called best African music performance, while welcome, is itself incredibly broad, covering a continent with 54 countries and 1.4 billion people.
“It’s a really important moment for the Grammys,” says Temi Adeniji, managing director of Warner Music Africa and senior vp of strategy for Sub-Saharan Africa. “But then the next step is, how do you actually roll this thing out? Even regionally — East Africa, Southern Africa, West Africa — it would be great to see a diversity of nominees, and that would reflect a real understanding from the Grammys of how large the continent is and how diverse the sounds are that are coming out.”
Talks of additional categories around African music, as well as a possible African Grammys, could be part of a future that Mason says this category is just the start of. “We want to serve music people, regardless of where they are,” he says. “I don’t know what that means yet, but we will continue to try and make sure that we are reaching as many music people regardless of their geography.”
The Potential Nominees?
Five songs that are in strong contention for a nod for the inaugural best African music performance Grammy.
Wizkid feat. Ayra Starr, “2 Sugar” (Starboy/RCA)
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Following the crossover success of his “Essence” (featuring Tems) was this breakout hit from the Nigerian superstar’s More Love, Less Ego album, featuring a powerful vocal from Starr, who is herself blossoming into a major force in African music.
Libianca, “People” (5K/RCA)
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With an arresting, emotional vocal performance, the 22-year-old Cameroonian American singer — who previously appeared on season 21 of The Voice — has captivated fans and the industry alike. “People” spawned remixes by artists such as Ayra Starr, Omah Lay and Becky G on the way to a long-running No. 2 peak on the U.S. Afrobeats Songs chart.
Davido feat. Musa Keys, “Unavailable” (Davido Music Worldwide/RCA)
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The lead single from one of the year’s best albums in any genre, “Unavailable” showcases Davido at his irresistible best, combining Magicsticks’ amapiano production with a slick verse from South Africa’s Musa Keys to craft one of 2023’s more enduring anthems.
Adekunle Gold feat. Zinoleesky, “Party No Dey Stop” (Def Jam)
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Insistent, urgent and eminently catchy, Gold’s debut Def Jam single blends the street melodies of fellow Nigerian Zinoleesky with his own knack for songwriting for a club banger with substance. It’s aspirational yet relatable, much like the album on which it appears.
Asake feat. Olamide, “Amapiano” (YBNL/EMPIRE)
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Asake’s meteoric rise over the past few years led to a headlining slot at Brooklyn’s Barclays Center in September. This track, alongside label boss and Nigerian music legend Olamide, is among his best, celebrating his trademark amapiano vibe and orchestral backing vocals, yet elevating both artists.
This story will appear in the Oct. 7, 2023, issue of Billboard.
Fall is here, and so is a fresh crop of African music releases that’ll help you get into the swing of the new season.
Juls, one of the most sought-after modern Afrobeats producers, tries his hand at palmwine music — which incorporates Portuguese guitars brought from sailors, local West African melodies and Trinidadian calypso rhythms and is named after the traditional homebrew made from the sap of special palm trees — with his latest EP Palmwine Diaries Vol. 1. Rising Nigerian rapper ODUMODUBLVCK also introduces more listeners around the globe to his “okporoko rhythms,” his self-defined genre that blends hip-hop, grime, Afrobeat and progressive R&B.
Meanwhile, young singer Khaid drops another melodic banger, budding superstar Ayra Starr gets more personal than ever (without dropping the energy), BNXN releases another slow-burning single and the fusion of Afrobeats and Latin music continues with another potential hit from Feid and Rema.
We’ve highlighted 10 of our favorite new Afrobeats (and related) songs that have come out roughly within the last month. Check out our latest Fresh Picks, and kick off the new fall season with our latest Spotify playlist below.
Ruger, “Tour”
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The Afro-dancehall star reassures his mother that he’s doing well for himself and he’s only concerned about his money on “Tour,” the trap-tinged opener to his latest album RU the World. Ruger recorded “Tour” while shortly after wrapping up his tours in the U.S., Europe and Canada, and he revealed that his righthand producer Kukbeatz “made this beat in the toilet.” But regardless of where the song was made, Ruger’s here to remind everyone that he’s made it.
Patoranking feat. Zion Foster, “Woman of the Year”
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Following his and Wande Coal’s 2014 Afropop hit “My Woman, My Everything,” Patoranking delivers yet another sweet ode to women who deserve to be celebrated for their everyday contributions to others’ lives. With a sultry verse from British-Nigerian singer Zion Foster, and Dhannyjazz’s sumptuous saxophone leading the production, the Nigerian star serenades the only lady in his life as a way of thanking her for everything she does for him.
ODUMODUBLVCK, “MC OLUOMO”
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The Nigerian rapper gives us a taste of his upcoming EZIOKWU mixtape, due Oct. 6 via NATIVE Records/Def Jam, with his invigorating new single. “MC OLUOMO” first samples a video of a fan jokingly taunting the MC by yelling “Odumodu, on your feet, run!” after the fleeing MC during an event at Lagos State University (LASU). But his hustle, even in the literal sense, comes from his hard work, and he wouldn’t be able to get to the bag without it. ODUMODUBLVCK delivers this message over a flamenco-esque drill beat, a taste of his unique “okporoko rhythms.”
Juls, “Palmwine Riddim”
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British-Ghanaian producer Juls set out on a mission to bring his Ghanaian motherland back into the conversation about African popular music with his six-song set, Palmwine Diaries Vol. 1. The first single, “Palmwine Riddim,” is a lilting, laid-back instrumental that pays homage to highlife’s jazzy horns, and even though it incorporates Juls’ harmonies, he lets the music do most of the talking and solidifies its timelessness.
June Freedom, “Say Salud”
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The Cape Verdean American artist’s newest single deserves a toast. “Say Salud” is as refreshing as the Dom Pérignon, DeLeón or whatever drink you should be sipping on while getting lost in its irresistible rhythm. “Go-golo, go-golo, go-golo, ah/ You cool my temperature/ Making me sweat like you drippin’ agua/ Hamduli-hamdulilah,” Freedom sings, mesmerized by the way a woman moves (because who could stay still to this song?).
Khaid, “No Time”
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Khaid is not reinventing the wheel, but the teenager’s output this year is full of earworm melodies that are irresistible, and his voice has an emotional maturity beyond his years. “No Time” continues his hot streak, which dates back to 2022, and it’s a worthy addition to a catalog that is growing with one formidable banger after another. It should be exciting to see where he goes from here.
BNXN, “Sweet Tea”
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BNXN’s work this year has included a series of slow burners, and this one fits the bill as well, with an understated, almost wistful vocal propelled by contemplative production. But his songs often have the ability to fly under the radar until you wonder what, exactly, you’ve spent all day humming, only to revisit them and realize you’ve connected with them on an almost subconscious level. His songs demand repeat listens, and the rewards more than not reveal themselves.
Feid & Rema, “Bubalu”
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The fusion of Afrobeats and Latin music, in the broader senses of each, has been steadily gaining in popularity for months now, and this collaboration between two young yet established hitmakers from each sector was always likely to spark interest. But the result is something special, a danceable backbeat with vibes that are through the roof, which should find a home on plenty of dance floors even as the weather gets colder. This heralds a strong future for collaborations like these.
NSG, “NELLA ROSE”
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The latest single from the London-based six-piece group has plenty of energy and a fusion vibe, bringing in some amapiano drums to a distinctly British flair, and combining a wordless singalong hook with rapped verses in this cut named for the famous Belgian YouTuber. With a debut album out next month, the group has plenty more where that came from.
Ayra Starr, “Rhythm & Blues”
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After a breakout year-plus, the young singer decided to show off a more vulnerable side on her latest single. But don’t look at it as a simple R&B love song — there’s plenty of spark and even an urgent vibe to this one, as she sings about the type of relationship that provides energy and creativity rather than stress or anxiety. Perhaps the best thing about Starr’s growing catalog is that there are no limits to her sound — she’s succeeding on her own terms. This one reinforces that notion.
Rema and Burna Boy each received three awards at the 2023 Headies Awards. The show, which celebrates Pan-African and Afrobeats talent, was held on Sunday (Sept. 3) at Cobb Energy Performing Arts Center in Atlanta.
Rema won best male artist, digital artiste of the year and African artiste of the year. In addition, Selena Gomez, who teamed with Rema on the global hit “Calm Down,” won international artiste of the year, while Director K, who directed the music video for the “Calm Down” remix, won best music video.
Burna Boy took Afrobeats single of the year and song of the year, both for “Last Last” as well as best R&B single for “For My Hand,” featuring Ed Sheeran.
Three artists won two awards each — Odumodublvck, Asake, Victony & Tempoe.
The eligibility period for the awards was January 2022 to March 2023.
Actor and host Terrence J. Nigerian and actress Osas Ighodaro hosted the show, which was streamed live on YouTube (U.S.) and HipTV (Africa) Network.
Bayanni, Khaid, Guchi, Bloody Civilian, Odumodublvck and Eltee Skhillz competed for rookie of the year. The winner, Odumodublvck, will receive not only glory, but also also a solar-powered, two-bedroom, fully furnished house.
Sean “Love” Combs was previously announced as the recipient of the international artiste recognition award. He was not present at the show, but organizers say his plaque will be delivered.
The Headies Awards, originally called the Hip Hop World Awards, were established in 2006 by the Hip Hop World Magazine of Nigeria to recognize outstanding achievements in the Nigerian music industry.
This marked the show’s second year at the Cobb Energy Performing Arts Centre. It was held in Lagos or Nigeria every year from 2006 to 2021 (except 2017 and 2020, when there was no ceremony).
In the past year, three major, all-genre music awards shows have introduced Afrobeats or African music categories. The American Music Awards were the first major music awards show to add such a category. They added favorite Afrobeats artist at the show that aired Nov. 20, 2022. Wizkid was the inaugural winner, beating Burna Boy, CKay, Fireboy DML and Tems.
The MTV Video Music Awards added a new category this year — best Afrobeats. The front-runner is Rema & Gomez’s “Calm Down,” which is nominated in two other categories, best song and best collaboration.
The Grammys added a similar category, best African music performance, this year (for the awards that will be presented on Feb. 4, 2024). Grammy nominations will be announced on Nov. 10.
Here is the full list of winners for the 2023 Headies Awards. For more details, visit theheadies.com.
Hall of Fame
WINNER: Youssou N’dour
Special Recognition
WINNER: Sound Sultan
International Artiste Recognition Award
WINNER: Sean “Love” Combs
International Artist of the Year
Drake
Future
WINNER: Selena Gomez
Don Toliver
Ed Sheeran
Album of the Year
Love, Damini – Burna Boy
WINNER: Mr Money With the Vibe – Asake
Rave And Roses – Rema
Boy Alone – Omah Lay
Outlaw – Victony
Timeless – Davido
Song of the Year
“Calm Down” – Rema
WINNER: “Last Last” – Burna Boy
“Ku Lo Sa” – Oxlade
“Buga” – Kizz Daniel & Tekno
“Finesse” – Pheelz Ft. Bnxn
“Sungba Remix” – Asake Ft. Burna Boy
Best Female Artiste
Tems
Simi
WINNER: Ayra Starr
Tiwa Savage
Best Male Artiste
Asake
WINNER: Rema
Kizz Daniel
Ruger
Omah Lay
Burna Boy
Rookie of the Year
Bayanni
Khaid
Guchi
Bloody Civilian
WINNER: Odumodublvck
Eltee Skhillz
Best Recording of the Year
“Alone” – Burna Boy
WINNER: “Soweto” – Victony & Tempoe
“I’m A Mess” – Omah Lay
“Ku Lo Sa” – Oxlade
“Stand Strong” – Davido Ft. Sunday Service Choir
“No Woman, No Cry” – Tems
Producer of the Year
Magicsticks – “Sungba Remix” (Asake)
P.Prime, Tmxo & Pheelz – “Electricty” (Pheelz Ft Davido)
Andre Vibez & London – “Calm Down” (Rema)
Tempoe – “Soweto” (Victony & Tempoe)
Kel-P – “Kpe Paso” (Wande Coal & Olamide)
WINNER: Rexxie – “Abracadabra” (Rexxie, Naira Marley, Skiibii & Wizkid)
Songwriter of the Year
WINNER: Simi Kosoko, Godsfavour Chidozie, Kosoko Adekunle, Marcel Akunwata – “Loyal” (Simi)
Stanley Didia, Adebajo Adebanjo – “I’m A Mess” (Omah Lay)
Tems, Ludwig Goransson, Robyn Rihanna Fenty, Ryan Coogler – “Lift Me Up” (Rihanna)
Damini Ebunoluwa Ogulu, Austin Jnr Iornongu Iwar, Peace Oredope, Ludwig Goransson – “Alone” (Burna Boy)
Daniel Benson “In My Mind” (Bnxn)
Fuayefika Maxwell – Earth Song (Wizard Chan)
Best R&B Single
WINNER: “For My Hand” – Burna Boy Ft. Ed Sheeran
“Mmadu” – Ckay
“Just 4 U” – Dami Oniru
“Red Wine” – Preye
“Hard To Find” – Chike – Ft. Flavour
“Loyal” – Simi Ft. Fave
Best Rap Single
“Hustle” – Reminisce
“Big Energy” – Ladipoe
“Back In Uni” – Blaqbonez
“Bando Diaries” – Psychoyp
WINNER: “Declan Rice” – Odumodublvck
“My Bro” – Jeriq Ft. Phyno
Best Alternative Song
WINNER: “Earth Song” – Wizard Chan
“Final Champion” – Cruel Santino
“The Traveller” – Basketmouth Ft The Cavemen
“In A Loop” – Boj Ft Moliy & Mellissa
“Game Changer” (Dike) – Flavour
“Tinko Tinko” – Obongjayar
Best Vocal Performance (Female)
Niniola – “Memories”
Simi – “Loyal”
WINNER: Waje – “In Between“
Liya – “Adua Remix”
Preye – “Red Wine”
Dami Oniru – “Just 4 U”
Best Vocal Performance (Male)
Oxlade – “Ku Lo Sa”
Ric Hassani – “My Only Baby”
Magixx – “Love Don’t Cost A Dime”
Chike – “Spell Remix”
Praiz – “Reckless”
WINNER: Wande Coal – “Kpe Paso”
Best Music Video
Blaqbonez & Perliks – “Back In Uni” (Blaqbonez)
Tg Omori – “Pbuy” (Asake)
Director Pink– “Spell Remix” (Chike & Oxlade)
Tg Omori – “Bandana” (Fireboy & Asake)
Director K – “Common Person” (Burna Boy)
WINNER: Director K – “Calm Down” (Rema)
Best Collaboration
Asake Ft. Burna Boy – “Sungba Remix”
Bnxn Ft. Kizz Daniel & Seyi Vibez – “Gwagwalada”
Pheelz Ft. Bnxn – “Finesse”
WINNER: Spyro Ft. Tiwa Savage – “Who’s Your Guy Remix”
Pheelz Ft. Davido – “Electricity”
Wande Coal Ft. Olamide – “Kpe Paso”
Best Street-Hop Artiste
Rexxie Ft. Naira Marley & Skiibii – “Abracadabra”
WINNER: Seyi Vibez – “Chance (Na Ham)”
Asake – “Joha”
Zlatan Ft. Young Jonn – “Astalavista”
Poco Lee & Hotkid – “Otilo”
Mohbad – “Peace”
Afrobeats Single of the Year
WINNER: “Last Last” – Burna Boy
“Rush” – Ayra Starr
“Buga” – Kizz Daniel & Tekno
“Finesse” – Pheelz Ft Bnxn
“Who’s Your Guy?” – Spyro
“Asiwaju” – Ruger
Headies’ Viewers’ Choice
Ruger – “Asiwaju”
WINNER: Victony & Tempoe – “Soweto”
Fireboy Dml & Asake – “Bandana”
Ayra Star – “Rush”
Asake – “Terminator”
Mavins – “Overloading (Overdose)”
Crayon – “Ijo (Laba Laba)”
Oxlade – “Ku Lo Sa”
Kizz Daniel & Tekno – “Buga”
Pheelz & Davido – “Electricity”
Best West African Artiste of the Year
Gyakie (Ghana)
WINNER: Black Sherif (Ghana)
The Therapist (Liberia)
Camidoh (Ghana)
Best East African Artiste of the Year
Zuchu
WINNER: Diamond Platinumz
Rayvanny
Eddy Kenzo
Hewan Gebreworld
Best North African Artiste of the Year
Marwa Loud – Morocco
Wegz – Egypt
WINNER: El Grande Toto – Morocco
Soolking – Algeria
Best Southern African Artiste of the Year
Aka (South Africa)
Nasty C – South Africa
Costa Titch – South Africa
Uncle Waffles – South Africa
WINNER: Focalistic – South Africa
Dj Tarico – Mozambique
Best Central African Artiste of the Year
Fally Ipupa – Democratic Republic of Congo
Gaz Mawete – Democratic Republic of Congo
Matias Damasio – Angola
Emma’a – Gabon
WINNER: Libianca – Cameroon
Best R&B Album
Home – Johnny Drille
WINNER: The Brother’s Keeper – Chike
Reckless – Praiz
Waje 2.0 – Waje
Matter of Time – Dami Oniru
To Be Honest (Tbh) – Simi
Best Alternative Album
Horoscopes – Basketmouth
WINNER: Gbagada Express – BOJ
Some Nights I Dream of Doors – Obongjayar
Subaru Boys: Final Heaven – Cruel Santino
Heart of the Heavenly Undeniable – Somadina
Native World – Native Sound System
Best Rap Album
Fly Talk Only – Payper Corleone
Palmwine Music Vol 3 – Show Dem Camp
WINNER: Young Preacher – Blaqbonez
Ypszn3 – Psychoyp
Teslim: The Energy Still Lives in Me – Vector
Billion Dollar Dream – Jeriq
Next Rated
Young Jonn
Seyi Vibez
WINNER: Asake
Victony
Spyro
African Artiste of the Year
WINNER: Rema (Nigeria)
Burna Boy (Nigeria)
Marwa Loud (Morocco)
Black Sherif (Ghana)
Diamond Platnumz (Tanzania)
Lyricist on the Roll
Ladipoe – “Clowns”
Vector – “Clowns”
WINNER: Payper Corleone – “Fly Talk Only”
Alpha Ojini – “Vigilante Bop”
A-Q – “Family First”
Tec (Sdc) – “Live Life”
Best Inspirational Single
“Stand Strong” – Davido Ft Sunday Service Choir
“Jireh (My Provider)” – Limoblaze, Lecrae & Happi Music
“This Year” – Victor Thompson & Ehis ‘D’ Greatest
WINNER: “Eze Ebube” – Neon Adejo
“Tobechukwu” – Nathaniel Bassey And Mercy Chinwo
“I Get Backing” – Victoria Orenze
Digital Artiste of the Year
Burna Boy
Ayra Starr
WINNER: Rema
Omah Lay
Kizz Daniel
Asake
The summer may be winding down, but the Afrobeats release schedule has barely let up — and August has proven to be another big month, with major albums from superstars like Burna Boy and Olamide, plus EPs from Uncle Waffles and Kelvyn Boy, among others.
And that hectic schedule of great new music is unlikely to end soon, with forthcoming albums from the likes of Teni and Muzi — both of whom also have new tracks out this month — on the way, among many others. Before the Headie Awards this weekend — airing Sept. 3, with Burna Boy, Asake and Rema leading the nominations — there’s plenty of new music to check out.
We’ve highlighted 10 of our favorite new Afrobeats (and related) songs that have come out roughly within the last month. Check out our latest Fresh Picks, and find your new end-of-summer soundtrack with our Spotify playlist below.
Uncle Waffles feat. Tony Duardo, Manana & Lusanda, “Echoes”
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The “princess of amapiano” returns with her second EP Solace, a tranquil, ethereal experience compared to her “very upbeat and explosive” debut EP Asylum, she described in a press release. Its lead single and first track, “Echoes,” envelops listeners in an array of mesmerizing harmonies from eSwatini-born singer Manana and South African singer Lusanda about wishing to patch up an old relationship (“Echoes/ ‘Cause this heart is hollow/ Empty from the hole you left,” Manana croons), and scintillating production from Waffles and frequent collaborator Tony Duardo.
Muzi, “eMtunzini”
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South African artist and producer Muzi plans on traveling down memory lane (in his family’s Toyota Cressida) for his upcoming album uMuzi, due Oct. 13 via Fool’s Gold Records. But for his first stop, the sun-soaked lead single “eMtunzini,” Muzi retells his parents’ love story, and his own origin story, while weaving in between his native Zulu and English. The impassioned, exhilarating house production and deep vocals repeating “Feel like we’re a vibe/ Feel like we should spend more time” make “eMtunzini” a prime addition to anyone’s roadtrip playlist.
Lord Afrixana feat. Firefly, “Pillow”
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After writing for Beyoncé, Davido and more, rising Ghanaian singer-songwriter Lord Afrixana is making a name for himself on his Protect the Culture/Warner Records debut Ghana Must Go. On highlight track “Pillow,” he comforts his love interest by promising to be the kind of man her ex never was while Firefly challenges whether he’s ready to provide the kind of loving she requires in her arousing retort.
Black Sherif, “YAYA”
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From the Ghanaian rapper’s introspective two-pack Take Care of Yourself Blacko, the single “YAYA” tells the story of strife, staying true to oneself despite the fame and success and searching for peace through the lens of Black Sherif’s alter ego, “a rebel who gave fate a chance and is in search of healing,” according to a press release.
Burna Boy, “City Boys”
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Move over City Girls, because Burna has something for the “City Boys” on his latest album I Told Them…. He starts the Jeremih-sampling track with audio from British rapper J Hus’ Instagram story, where he dismantles his “ugly” perception of himself and rather praises himself as “sexy.” The monologue sets the tone for the braggadocious anthem, where Burna blends his signature Afro-fusion with U.S. hip-hop (that’s amplified throughout the album as well as in his “City Boys” TikTok challenge). He even acknowledges fans’ misinterpretation (“I need a boat and shy hoes”) of his chant-worthy chorus from last summer’s smash “Last Last” (“I need Igbo and shyo”), proving that the Nigerian hitmaker’s fingers remain on the pulse of what’s hot in the culture.
Burna Boy feat. Seyi Vibez, “Giza”
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On an album in which he reaches across the Atlantic more than ever, it’s the song where he links up with Nigerian street king Seyi Vibez that stands out the most. There’s something about the distinct style that Seyi has been delivering over the past 18 months that is both raw and engaging, and Burna taps into his soundscape to deliver one of the best tracks on I Told Them… It may not have the U.S.-leaning pop appeal of other records on the project, but it’s arguably the most captivating.
Olamide, “Problem”
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If Unruly, as he’s threatened, is Olamide’s last album, it’s both a triumphant finale and a shame that he won’t continue to deliver tracks like the single “Problem” — one of the best distillations of his strengths that he’s put out across his illustrious career. Produced by Magicsticks, the beat itself is infectious, and Olamide’s delivery, particularly on the hook, is carefree and effortless. It’s easily the best track off the album.
Olamide, “Life Goes On”
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Unruly can be broken down into three parts — two five-song solo sections from the YBNL boss that bookend a slew of top-shelf collaborations. And the back end of the album has a number of tracks that stand out and tie the whole project together — “Supplier” and “Street Jam” could easily be included here, too — but “Life Goes On” is another of the best tracks of his career, combining his melodic flows and rapped verses, and serving as a farewell of sorts if this is, indeed, his final project. Let’s hope that’s not actually the case.
Kelvyn Boy feat. Babyboy AV, “Roma”
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Ghanaian singer Kelvyn Boy has a history of slipping effortlessly through various genres, and “Roma” sees him dipping into highlife styles for a breezy track that could be the perfect send off to the summertime. The major key instrumentation gives it an irresistible quality, and it’s an easy highlight off his great new EP For the Kulture.
Teni, “Lanke”
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Sometimes it feels like Teni can do everything; all three singles she’s released this year are wildly different from each other, and each are great in their own way. The latest, “Lanke,” is the most carefree and outwardly joyous, as expressed in its hook and its gleeful new music video, out today. “Feel good, regardless of what life throws at you,” she said about the track. “Omo Lanke is someone that owns a wheelbarrow. You never see a person that owns a wheel barrow drive straight. Good or bad, we stay pushing, we don’t stop, we keep going. We appreciate the good, we learn from the bad.”
Burna Boy is the top nominee for the 2023 Headies Awards, which celebrates Pan-African and Afrobeats talent. Burna Boy received 10 nominations, including African artiste of the year, best Afrobeats album, best male artiste and song of the year.
Asake received eight nods. Rema, who collaborated on the global smash “Calm Down” with Selena Gomez, receive five nods, as did Omah Lay, Victony, Simi, Kizz Daniel and Pheelz each received five nods. Oxlade tallied four nods, while Ruger had three.
Drake, Future, Gomez, Don Toliver and Ed Sheeran are vying for international artist of the year at the show, which will be held at the Cobb Energy Performing Arts Centre in Atlanta on Sept. 3. The show will be streamed live on YouTube (U.S.) and HipTV (Africa) Network.
Sean “Love” Combs is slated to receive an International Artiste Recognition award. Youssou N’dour will receive a Hall of Fame award.
Bayanni, Khaid, Guchi, Bloody Civilian, Odumodublvck and Eltee Skhillz are competing for rookie of the year. The winner will receive not only glory, but also also a solar-powered, two-bedroom, fully furnished house.
This is the 16th edition of the Headies Awards. In the past year, three major, all-genre music awards shows have introduced Afrobeats or African music categories. The American Music Awards were the first major music awards show to add such a category. They added favorite Afrobeats artist at the show that aired Nov. 20, 2022. Wizkid was the inaugural winner, beating Burna Boy, CKay, Fireboy DML and Tems.
The MTV Video Music Awards added a new category this year — best Afrobeats. The front-runner is Rema & Gomez’s “Calm Down,” which is nominated in two other categories, best song and best collaboration.
The Grammys added a similar category, best African music performance, this year (for the awards that will be presented on Feb. 4, 2024). Grammy nominations will be announced on Nov. 10.
The Headies Awards, originally called the Hip Hop World Awards, were established in 2006 by the Hip Hop World Magazine of Nigeria to recognize outstanding achievements in the Nigerian music industry.
This will mark the show’s second year at the Cobb Energy Performing Arts Centre. It was held in Lagos or Nigeria every year from 2006 to 2021 (except 2017 and 2020, when there was no ceremony).
“We are so excited that The Headies will return to American soil once again,” Ayo Animashaun, CEO and founder of the Headies Awards, said in a statement. “We know that Afrobeats connects people all around the globe, and this year’s event exemplifies and celebrates the power of our culture. The Headies will be an evening not only of dynamic talent, but also memorable moments that will resonate with audiences worldwide.”
The eligibility period is January 2022 to March 2023.
For more details on the 16th Annual Headies Awards, visit theheadies.com.
Here is the full list of nominations for the 2023 Headies Awards.
International Artiste Recognition
Sean “Love” Combs
Hall of Fame
Youssou N’dour
Special Recognition
Sound Sultan
International Artist of the Year
Drake
Future
Selena Gomez
Don Toliver
Ed Sheeran
Album of the Year
Love, Damini – Burna Boy
Mr Money With the Vibe – Asake
Rave And Roses – Rema
Boy Alone – Omah Lay
Outlaw – Victony
Timeless – Davido
Song of the Year
“Calm Down” – Rema
“Last Last” – Burna Boy
“Ku Lo Sa” – Oxlade
“Buga” – Kizz Daniel & Tekno
“Finesse” – Pheelz Ft. Bnxn
“Sungba Remix” – Asake Ft. Burna Boy
Best Female Artiste
Tems
Simi
Ayra Starr
Tiwa Savage
Best Male Artiste
Asake
Rema
Kizz Daniel
Ruger
Omah Lay
Burna Boy
Rookie of the Year
Bayanni
Khaid
Guchi
Bloody Civilian
Odumodublvck
Eltee Skhillz
Best Recording of the Year
“Alone” – Burna Boy
“Soweto” – Victony & Tempoe
“I’m A Mess” – Omah Lay
“Ku Lo Sa” – Oxlade
“Stand Strong” – Davido Ft. Sunday Service Choir
“No Woman, No Cry” – Tems
Producer of the Year
Magicsticks – “Sungba Remix” (Asake)
P.Prime, Tmxo & Pheelz – “Electricty” (Pheelz Ft Davido)
Andre Vibez & London – “Calm Down” (Rema)
Tempoe – “Soweto” (Victony & Tempoe)
Kel-P – “Kpe Paso” (Wande Coal & Olamide)
Rexxie – “Abracadabra” (Rexxie, Naira Marley, Skiibii & Wizkid)
Songwriter of the Year
Simi Kosoko, Godsfavour Chidozie, Kosoko Adekunle, Marcel Akunwata – “Loyal” (Simi)
Stanley Didia, Adebajo Adebanjo – “I’m A Mess” (Omah Lay)
Tems, Ludwig Goransson, Robyn Rihanna Fenty, Ryan Coogler – “Lift Me Up” (Rihanna)
Damini Ebunoluwa Ogulu, Austin Jnr Iornongu Iwar, Peace Oredope, Ludwig Goransson – “Alone” (Burna Boy)
Daniel Benson “In My Mind” (Bnxn)
Fuayefika Maxwell – Earth Song (Wizard Chan)
Best R&B Single
“For My Hand” – Burna Boy Ft. Ed Sheeran
“Mmadu” – Ckay
“Just 4 U” – Dami Oniru
“Red Wine” – Preye
“Hard To Find” – Chike – Ft. Flavour
“Loyal” – Simi Ft. Fave
Best Rap Single
“Hustle” – Reminisce
“Big Energy” – Ladipoe
“Back In Uni” – Blaqbonez
“Bando Diaries” – Psychoyp
“Declan Rice” – Odumodublvck
“My Bro” – Jeriq Ft. Phyno
Best Alternative Song
“Earth Song” – Wizard Chan
“Final Champion” – Cruel Santino
“The Traveller” – Basketmouth Ft The Cavemen
“In A Loop” – Boj Ft Moliy & Mellissa
“Game Changer” (Dike) – Flavour
“Tinko Tinko” – Obongjayar
Best Vocal Performance (Female)
Niniola – “Memories”
Simi – “Loyal”
Waje – “In Between“
Liya – “Adua Remix”
Preye – “Red Wine”
Dami Oniru – “Just 4 U”
Best Vocal Performance (Male)
Oxlade – “Ku Lo Sa”
Ric Hassani – “My Only Baby”
Magixx – “Love Don’t Cost A Dime”
Chike – “Spell Remix”
Praiz – “Reckless”
Wande Coal – “Kpe Paso”
Best Music Video
Blaqbonez & Perliks – “Back In Uni” (Blaqbonez)
Tg Omori – “Pbuy” (Asake)
Director Pink– “Spell Remix” (Chike & Oxlade)
Tg Omori – “Bandana” (Fireboy & Asake)
Director K – “Common Person” (Burna Boy)
Director K – “Calm Down” (Rema)
Best Collaboration
Asake Ft. Burna Boy – “Sungba Remix”
Bnxn Ft. Kizz Daniel & Seyi Vibez – “Gwagwalada”
Pheelz Ft. Bnxn – “Finesse”
Spyro Ft. Tiwa Savage – “Who’s Your Guy Remix”
Pheelz Ft. Davido – “Electricity”
Wande Coal Ft. Olamide – “Kpe Paso”
Best Street-Hop Artiste
Rexxie Ft. Naira Marley & Skiibii – “Abracadabra”
Seyi Vibez – “Chance (Na Ham)”
Asake – “Joha”
Zlatan Ft. Young Jonn – “Astalavista”
Poco Lee & Hotkid – “Otilo”
Mohbad – “Peace”
Afrobeats Single of the Year
“Last Last” – Burna Boy
“Rush” – Ayra Starr
“Buga” – Kizz Daniel & Tekno
“Finesse” – Pheelz Ft Bnxn
“Who’s Your Guy?” – Spyro
“Asiwaju” – Ruger
Headies’ Viewers’ Choice
Ruger – “Asiwaju”
Victony & Tempoe – “Soweto”
Fireboy Dml & Asake – “Bandana”
Ayra Star – “Rush”
Asake – “Terminator”
Mavins – “Overloading (Overdose)”
Crayon – “Ijo (Laba Laba)”
Oxlade – “Ku Lo Sa”
Kizz Daniel & Tekno – “Buga”
Pheelz & Davido – “Electricity”
Best West African Artiste of the Year
Gyakie (Ghana)
Black Sherif (Ghana)
The Therapist (Liberia)
Camidoh (Ghana)
Best East African Artiste of the Year
Zuchu
Diamond Platinumz
Rayvanny
Eddy Kenzo
Hewan Gebreworld
Best North African Artiste of the Year
Marwa Loud – Morocco
Wegz – Egypt
El Grande Toto – Morocco
Soolking – Algeria
Best Southern African Artiste of the Year
Aka (South Africa)
Nasty C – South Africa
Costa Titch – South Africa
Uncle Waffles – South Africa
Focalistic – South Africa
Dj Tarico – Mozambique
Best Central African Artiste of the Year
Fally Ipupa – Democratic Republic of Congo
Gaz Mawete – Democratic Republic of Congo
Matias Damasio – Angola
Emma’a – Gabon
Libianca – Cameroon
Best R&B Album
Home – Johnny Drille
The Brother’s Keeper – Chike
Reckless – Praiz
Waje 2.0 – Waje
Matter of Time – Dami Oniru
To Be Honest (Tbh) – Simi
Best Alternative Album
Horoscopes – Basketmouth
Gbagada Express – Boj
Some Nights I Dream of Doors – Obongjayar
Subaru Boys: Final Heaven – Cruel Santino
Heart of the Heavenly Undeniable – Somadina
Native World – Native Sound System
Best Rap Album
Fly Talk Only – Payper Corleone
Palmwine Music Vol 3 – Show Dem Camp
Young Preacher – Blaqbonez
Ypszn3 – Psychoyp
Teslim: The Energy Still Lives in Me – Vector
Billion Dollar Dream – Jeriq
Next Rated
Young Jonn
Seyi Vibez
Asake
Victony
Spyro
African Artiste of the Year
Rema (Nigeria)
Burna Boy (Nigeria)
Marwa Loud (Morocco)
Black Sherif (Ghana)
Diamond Platnumz (Tanzania)
Lyricist on the Roll
Ladipoe – “Clowns”
Vector – “Clowns”
Payper Corleone – “Fly Talk Only”
Alpha Ojini – “Vigilante Bop”
A-Q – “Family First”
Tec (Sdc) – “Live Life”
Best Inspirational Single
“Stand Strong” – Davido Ft Sunday Service Choir
“Jireh (My Provider)” – Limoblaze, Lecrae & Happi Music
“This Year” – Victor Thompson & Ehis ‘D’ Greatest
“Eze Ebube” – Neon Adejo
“Tobechukwu” – Nathaniel Bassey And Mercy Chinwo
“I Get Backing” – Victoria Orenze
Digital Artiste of the Year
Burna Boy
Ayra Starr
Rema
Omah Lay
Kizz Daniel
Asake
When Davido released his fourth studio album, Timeless, on March 31, it marked a career peak for the Afrobeats star in the United States: At No. 37, it was his highest-charting album on the Billboard 200. It also debuted at No. 2 on the World Albums chart and placed five songs in the top 20 of the Billboard U.S. Afrobeats chart for a career total of 25 — vaulting him above Wizkid into third place among artists with the most entries on the chart. As of Aug. 3, Timeless has racked up 134.3 million on-demand streams in the United States, already outstripping the total number accumulated by his last album, 2020’s A Better Time.
In Nigeria, where Davido grew up and made his name, Timeless‘ success was nothing short of monumental. The album debuted at No. 1 on the country’s TurnTable Charts with 50.4 million on-demand streams in Nigeria in its first week of release — more than the rest of the 49 albums that comprised TurnTable’s Official Top 50 Albums chart that week combined — and remained there for 10 straight weeks and in the top five for 17 weeks. It also set a record when eight of the album’s tracks debuted in the top 10 of TurnTable’s Official Nigeria Top 100 chart, including each of the top four slots. At the midyear mark, it was the biggest album in Nigeria in 2023 with 185.6 million streams despite being released at the end of March, while the rest of the top 10 albums of the year to date had been released prior to 2023.
The success of Timeless was not just a huge moment for Davido but a massive achievement for his Nigerian management company, The Plug. Founded in August 2016 by music executives Asa Asika and Bizzle Osikoya (with live events and branding executive Tobi Mohammed coming on as a third partner in 2022), The Plug started out with the goal of managing producers, DJs and songwriters and has since grown into a full-fledged music company that incorporates management, distribution, publishing, live events, booking and a branding agency (it also represents some of the biggest Nigerian athletes on the planet). The company’s management roster extends beyond Davido (who, as of June 2022, The Plug co-manages outside Africa with LVRN) to include artists like Ckay (whose “Love Nwantiti” was the first-ever No. 1 on the Billboard Afrobeats Chart upon its launch in March 2022), Victony, Bella Shmurda, King Promise, Focalistic, Boj and the super-producer Sarz. The Plug’s live events division created and produces the largest music event in Nigeria, the Mainland Block Party, while its branding division — under Mohammed’s TopBoy moniker — regularly executes campaigns for the likes of Diageo, Pernod Ricard, Pepsi, MTV and more.
“Our goal is to be the biggest independent management and distribution company from Africa,” says Osikoya. “We need to get to a level where we’re not just only working with the people in music and sports alone, but people in fashion, in film. And that means us scaling to the next level of, when anybody is looking to come to Africa or partner with anyone in Africa, The Plug is the only one they think about.”
The story of The Plug begins, in part, with Davido. The Atlanta-born, Lagos, Nigeria-raised Afrobeats superstar began his career in the early 2010s with Asika as his manager, before the two parted ways for several years as Asika focused on his StarGaze Entertainment company. At the same time, Osokoya had his own company, B Entertainment, and was also working with the esteemed Nigerian record label Mavin Records, founded by legendary Nigerian entrepreneur and artist Don Jazzy. When Asika and Osokoya happened to meet up in New York, the idea came to return to Nigeria and join forces as The Plug.
Asika and Osikoyo initially set out to help those producers, songwriters and DJs who largely worked behind the scenes and began to build the company slowly, starting with DJ Obi. But by November, Davido came around asking to work with Asika again — “and the rest was history,” as Osikoyo puts it.
But at that point, that history still had to be created — and Davido and The Plug immediately embarked on one of the most successful single years for an Afrobeats artist at the time. That came off the back of four huge singles, including “If” — named Song of the Year at the 2018 Headies Awards, Nigeria’s biggest music awards show — and “Fall,” which became the first Nigerian song to reach 100 million views on YouTube. Davido would go on to win Best African Act at Britain’s 2017 MOBO Awards, Best African Act at the 2017 MTV EMAs and Best African Act at the 2018 BET Awards.
“We came up with this whole campaign that everyone called Back To Basics, where we approached his career like he was starting out fresh, like a brand new artist,” Asika says. “Everyone always references 2017 as a benchmark; it was probably the biggest year an artist has had on the African continent, ever.”
Around the same time, Mohammed, through his agency TopBoy, was formulating the idea for the Mainland Block Party, which he conceived as a monthly festival for those who lived on the mainland in Lagos. (Lagos, the partners explain, is divided into the mainland and the island, with the latter more of a cultural and event hub and the former more akin to the outer boroughs of New York City.) “When I moved back to Nigeria, I realized there was a social gap between the mainland and the Island,” Mohammed says. “But loads of cool people lived there. So I was like, we should start something here and we’re going to try to make sure it’s cool.”
The first edition of the Mainland Block Party occurred in April 2018, at a burger spot called, fittingly, Burg. (Mohammed calls it “the coolest burger restaurant on the mainland.”) The first edition drew 150 people; the second, 300 people including Osikoya, who began to promote it on social media and brought it to Asika’s attention. Largely through word of mouth, it soon grew to 800 people — at which point Burg kicked the festival out — then to 4,000 and, by December 2018, 8,500 attendees, who came out to see largely rising local Afrobeats artists — “no serious headliner, just vibes,” as Mohammed puts it. At that point, he, Asika and Osikoya decided to expand the festival’s footprint, and today there are Block Party festivals in seven cities in Nigeria and Ghana — including both mainland and island editions in Lagos — with the flagship event held every December. It’s since become the biggest festival in Nigeria by annual footfall, and last December it hosted 20,000 people with Ghanaian star Black Sherif headlining.
Black Sherif performs at Mainland Block Party in Lagos in 2022.
Courtesy of The Plug
“I’m not going to lie and say I envisioned this growth; everybody who starts something great would hope that it becomes something great, but you can never tell how deep it goes,” Mohammed says. “We’ve gone from Mainland Block Party to creating a global festival now that we’re calling The World Is a Block, which is speaking to the fact that one of the messages of the Mainland Block Party is also the inclusiveness of it. A place where you don’t need to go to the club and get a bottle, you can have 10 dollars and come dance and have fun.”
In 2022, The Plug and TopBoy officially merged, bringing the Block Party and TopBoy’s agency under The Plug, and officially making Mohammed The Plug’s third partner. In the interim, The Plug has been focused on growth and expansion, building out its artist management roster while adding several new verticals to its offerings, including publishing; distribution, under head of music David Edogame; and sports, under head of Plug Sports Lanre Vigo. (The partners make a point to note that The Plug is not a label and doesn’t represent its artists in more than one area; a management client does not go through the company’s distribution network, for example.) It distributes artists such as Zlatan, Fave and Qing Madi, as well as the catalogs of Davido and Mayorkun prior to their respective deals with Sony. This December, the partners expect some 24,000 people at the Block Party in Lagos before expanding to the United States and the United Kingdom.
Notably, The Plug is indispensable to the inner workings of the Nigerian music industry, which operates differently than the music business in the rest of the world due to the particular intricacies of the market, which include its lack of structure and local allegiances. (Artists like Burna Boy and Davido, who have global major label deals, handle their operations in Africa separately.)
“With the success we’ve been able to attain, we’ve been able to build relationships with people who have been in these positions, who we can ask about some of the opportunities that have come our way,” Asika says. “It’s been a lot of learning on the job, being our own biggest critics of ourselves, to the point where we have to sit down with ourselves sometimes and be honest, like, ‘Are we doing this wrong? Are we wasting our time?’”
Now, the goal is further expansion — not necessarily in services, but in reach. Osikoya specifically mentions opening offices across the African continent as a goal within the next three years, while the growth of Afrobeats generally around the world has meant that new partnerships, like the one with LVRN for Davido, are possibly on the horizon, as well as new initiatives for their artists across the board.
And several of their current artists have landed big hits of late — Victony has risen to the biggest heights of his career in the past year on the strength of his massive single “Soweto,” while King Promise’s “Terminator” reaches an all-time high on the Billboard U.S. Afrobeats Songs chart this week, and Ckay’s “Love Nwantiti” remains in the top 10 after 73 weeks. The possibilities are right in front of them now — and their influence is beginning to extend beyond what they can do for their clients into the next generation of the business itself.
“Now, we have more and more people whose parents have seen the success of people in the industry and are allowing their kids to be able to go to university to study things related to the music business,” Osikoya says. “Before, most parents just wanted you to be a doctor, a lawyer, an engineer. Now, people are coming back to Nigeria saying, ‘I studied the music business, I want to work at a label, I want to work at a distribution company, a marketing company, a PR firm.’ These things are helping develop the industry better.”
For anyone upset that they missed Burna Boy‘s sold-out London Stadium show from June 3, Apple Music has you covered. The show will exclusively stream on Apple Music Live starting Wednesday, but Billboard has a first look at his “Last Last” performance below. Fans of the African Giant performer can catch his whole set on […]
Nigerian superstar Asake, his label EMPIRE and Jean-Michel Basquiat’s estate announced on Friday (July 14) that they’re curating a special event filled with art, music and drinks in Los Angeles, Calif. next week. The exhibition viewing of Jean-Michel Basquiat: King Pleasure, guided paint and sip session, and album listening party of Asake’s latest LP Work […]
(from left to right) Jonathan Bekele and Spinall at WORLD AFRIKA X AFROLITUATION party at Chinatown Country Club in Boston, Massachusetts on March 24, 2023.
@ntalani_
“An event whose culture and influence reaches far and wide across the globe” – Jonathan Bekele, founder of WORLD AFRIKA
Year started: 2022
Partners: EthioBoyzEnt (partner), NuWave Collective (partner), SuperSmashBroz (DJ/partner), King Collins (DJ)
Primary city: Boston
Main venue(s): Garage, Spirit of Boston, Shojo
What inspired you to come up with this party?
Before the pandemic, I created Anbessa. It was supposed to be a company that [had] different branches like events, clothing, miscellaneous things. It’s obviously based on our culture, the lion is embedded in Ethiopian culture. In the clothing brand, on the back of the T-shirts, you’ll see WORLD AFRIKA. The reason why I spell it WORLD AFRIKA with a “K” is because, initially, the name of Africa was with a “k” from the native countries, before colonization. Ethiopians never got colonized, so I was like, “I would love to keep that same identity with this.”
Back in March of last year, there was a need for a real curated event of experience in the city that focused around Afrobeats in Boston. My one-year anniversary with the clothing brand with the WORLD AFRIKA slogan on it was coming up in April. So I was like, “Let me just throw my first WORLD AFRIKA party.” I had SuperSmashBroz DJing, and it was received well. It gave a different feeling, like they felt like they were back home. And that’s what I want to bring: I want to make people walk out of the party and be like, “OK, I’m buying my ticket for December.”
How did you come up with its name?
When I was creating the T-shirts, one T-shirt [has] two women that graduated from the airline academy in Ethiopia and they have a lion right in front of them, which is the ambessa. And WORLD AFRIKA was [about] traveling around the world because it was based on the aviation thing. Ethiopian Airlines was the first airline in Africa that was really able to travel across. And the second T-shirt was a lion literally walking past an Ethiopian Airlines plane. So that’s where it stemmed from. WORLD AFRIKA is a connection of all the different countries and just grouping them together.
Who typically attends?
Obviously, my Habeshas support. There’s a huge West African population here — a lot of my friends are Nigerian — and Cape Verdeans. Anybody who’s from Cape Verde, all of their people for some reason immigrated to Massachusetts or Rhode Island. The second [WORLD AFRIKA party] was on a yacht in the middle of Boston Harbor that held like 650 people. It was like three levels, different DJs. And the bottom floor was Cape Verdean DJs. But then you’ll also see groups of Asian people that just want to show up and party, dance. You’ll see a bunch of white people slide up. But I would say for the most part, it’s West Africans, East Africans, Cape Verdeans. We did an amapiano party one time, and hella South Africans popped up.
Where does this typically take place or where has it taken place before?
The first venue I did was Garage. The second one was called Spirit of Boston. The funny thing is Garage is closed, Spirit of Boston actually caught on fire two months ago — so they are no longer operational. I went to Addis, and I did two WORLD AFRIKAs over there at Midtown Ultra Lounge right on Bole. One of my good friends, his name is Nate Enzo, owns it. He was like, “What do you think about doing it over here?” And I was like, “Yeah, why not? This will pay for my trip, basically.” So I did it over there, sold out both times. And I didn’t really realize the impact of what I had until that happened in Addis. Because when it happened it in Addis, and when I did the yacht event, I was like, “D–n, this is not just a Boston thing. It’s becoming more than that.”
At the top of 2023, I’ve been at this venue called Shojo. And they’ve been my most consistent venue. So I did one right before I went to Ethiopia, and I’ve done one every single month, so February, March, April, I’ve been there. I also did one in D.C. first week of March. That was nice. I have a lot of connects in D.C. One of my friends, he owns a lounge, and he was just like, “Why don’t you try doing it over here?” And I was like, “Yeah, why not?” And it did really well. I was like, “D–n, if I start out in these small spaces or mid-sized spaces, whether it be New York, Atlanta, L.A., the world will come organically.”
Why does your party stand out?
I’m able to connect with people, I’m very personable. And I’m very good with business. Dami came to me back in March, and Dami was like, “Hey, Spinall wants to come to Boston.” I know they couldn’t find a venue. Essentially, they came to me, and I had a venue already locked for WORLD AFRIKA that I was going to do on my own. Personally, I could have just done the event and probably took all that money to the head. But I thought bigger — because I was like, “OK, if I have Spinall and I work with Afrolituation and Dami and all of them, this would be great for the brand going forward.”
I think [it’s because of] those collabs and those teams I put together. I really work hard day by day making sure everything is exquisite from the beginning to the end. And I’m always asking people throughout the event, like, “You need anything? You having a good time?” People feel at home there. People leave the event wanting more, and wanting to buy that ticket back home, whether it’s West Africa, North Africa, South Africa, East Africa, Central. That’s my mission to drive that idea home.
Recall your favorite memory at one of your parties.
My favorite memory was we were in Addis, and K-Meta put on a song called “WATAWI” [by CKay feat. Davido, Focalistic and Abidoza]. I’m standing on a couch in the middle of the party. A lot of people don’t know this song. But he didn’t realize at that moment that that was my favorite song of the year. And as the song is playing, I’m screaming the lyrics. At the same time, I’m taking a video and I’m turning, turning, turning and the whole place was filled up. All my friends from the Bay, all my friends from D.C., all my friends from Dallas, New York, Boston, all over the place [were] just mingling and having a great time.
In my mind, I was like, “OK, this is lit. I’m here. And I’m here to stay.” This is something that can be for real for real going forward. I had a serious in-my-head moment of like, “I could do this every week here.” And the funny thing was I did it back-to-back weeks, and they were both sold out. Typically, I take a month off to do it. But because I was in Addis and my time there was limited, I did it back-to-back weeks, and both weeks were sold out. And I was like, “No way! This is for real!”
Nigerian DJ/producer Spinall has officially signed with Epic Records, the company tells Billboard.
“Spinall is one of the continent’s best musical exports. A preeminent curator and driver of culture. His collaborations have the potential to take music from Africa to new heights globally, and we are extremely energized about our partnership with him here at Epic,” says Ezekiel “Zeke” Lewis, president of Epic Records, in a statement to Billboard.
“It’s really, really tough when you’ve been independent for a minute. But after discussing with Sylvia [Rhone, CEO/chairwoman of Epic Records] and Zeke, they gave me the most confidence that I would ever need — bringing me on, speaking to me and listening and being so sweet. Sylvia and Zeke convinced me in the first meeting that I’m home,” he tells Billboard.
“They have a proven record of doing amazing partnerships with different talents from all over the world. So I’m super excited, and there’s gonna be a lot of good music. I’m excited to be working with a set of people who genuinely love music. We just want to spread the gospel of good music all around the world.”
Spinall (real name Oluseye Desmond Sodamola) is already spreading the word through his new single “Loju” featuring Wizkid, which he released today (June 30) as his official Epic debut. “It’s a very special record because of our history together as partners in making some of the best Afrobeats records,” he says of his frequent collaborator, with whom he’s worked on “Nowo,” “Opoju,” “Dis Love” (with Tiwa Savage) and more. “Wizkid is someone I respect a lot. He has done collaborations with everybody on the continent, and he’s still doing it. Every time we link up, the energy is just different. Our friendship is beyond the music.”
“Loju” arrives four months after he released his sixth studio album, Top Boy, on Feb. 17 via his own record label/management company, TheCAP Music. Top Boy — which was featured on Billboard‘s 50 best albums of 2023 (so far) list — contains hit singles “Sere” featuring Fireboy DML (and 6lack on the remix) and “Palazzo” featuring Asake, the former of which has 16.3 million official on-demand streams in the U.S. and 71 million official global on-demand streams.
“Palazzo” peaked at No. 6 on Billboard‘s U.S. Afrobeats Songs chart, while “Power (Remember Who You Are)” featuring Summer Walker, DJ Snake and Äyanna — which was originally featured in The Flipper’s Skate Heist short film and then added to Top Boy — peaked at No. 16 on Hot Dance/Electronic Songs.
“A lot of amazing records on the tape. The whole goal behind that is to spread the music and spread the entire culture of what we do in Africa,” he says.
After receiving his BSc degree in electrical and electronics engineering at Olabisi Onabanjo University in Nigeria’s Ogun State, Spinall attended several DJ schools to hone in on his musical talent. In 2014, he launched TheCAP Music, which stands for “TheCrazyAzzParty” and also symbolizes the traditional Yoruba caps he wears, and signed producers Killertunes and Stunna the following year. He had previously signed an international record deal with Atlantic Records U.K. and a publishing deal with Warner Chappell Music U.K. Spinall has released all six of his albums through TheCAP Music.
Last year, he opened for Bruno Mars in Sydney, Australia for two nights and DJed at Jay-Z‘s Oscars Gold Party. “My work speaks for itself…. I’m not new to the big stage,” Spinall says. “There’s no other goal than making happy music. If you look at my discography, that’s what I’ve done over the years and that’s what I’ll continue to do till the day I die!”
For management, Spinall is represented by Tolulope Shodamola, COO/general manager of TheCAP Music, as well as LVRN’s Tunde Balogun (president/co-founder), Amber Grimes (executive vp/general manager) and Justice Baiden (head of A&R/co-president).