Author: djfrosty

The music business needs a hug…and a punch to the gut. 
As someone who cares deeply about mental health, wellness and supporting people in need, my intentions with this letter come from the purest place of love and empathy. But if I’ve learned anything from my time in the music industry — it’s to be direct. Today, I’m calling for more consistent, accessible personal and professional development support for the people who keep the music industry’s wheels turning. These include things like leadership and communication training, adaptability and resiliency coaching and a basic understanding of emotional intelligence. We cannot have a healthy industry inhabited by healthy humans without the intersection of mental health and professional and personal development. We need to move beyond just checking boxes for things that look good on paper, but do not actually impact those owning the day-to-day operations of our business. It’s unsustainable long-term. What good are resources if the business itself doesn’t support their use? How can we seriously promote wellness while maintaining conditions within the workplace that undermine it? The need to invest in both our well-being and create healthier work environments is becoming dire as we navigate unprecedented mergers and acquisitions, rampant layoffs due to our ever-evolving business, and an increasingly competitive landscape that shows no signs of slowing down. 

To start, we could benefit from operating with less ego and more empathy. Leaders can always strive to be better decision-makers and communicators, with a focus on humility and understanding for their teams and partners. They hold the power to make change, but also face immense pressure, and we need to support them in guiding the industry. We also need more people who genuinely care about human growth, and are equipped to fight for changing outdated systems. 

These precursors are required to address what our artists are expressing on stage at award shows and what professionals are discussing off the record over dinner. I can’t speak for everyone, but I can speak for the hundreds of people I’ve met over the past five years, including those who attend our jump.global Annual Summit, where we host open forums on these critical topics. Yes, we’re good at calling this all “mental health,” and to some extent, it fits under that umbrella. But it’s so much more than that. It’s dealing with the real-life effects of endless company reorgs, constant performance critiques, burnout from the grind, lack of healthy work-life boundaries and an industry that prioritizes making money without making sure its people are happy with their personal growth. 

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These aren’t new revelations. The industry has long been criticized for its broken promises and dehumanizing culture, but we’ve reached a tipping point. People are mentally and physically exhausted, overwhelmed by constant fatigue and the whiplash of relentless demands. They are caught between morning meditation and breathwork sessions, only to be thrown into the chaos of endless emails and unclear paths to advancement. It’s real, and it’s widespread, impacting every part of our personal and professional lives. The music industry must embrace the people who have always been its heart and soul — artists, fans and workers alike. It’s time to nurture the relationships that sustain it, offering the support, care, and recognition that has often been overlooked, and ensure that everyone involved feels valued, heard, and connected. It needs to become so systemic that it’s as common as composing an email or pitching a release. Are we truly listening to the feedback of our teams as much as we are to the charts? If we put people over profit, we can turn this around — but without this shift, we risk burning out the very people who keep this industry alive.

This sentiment is echoed by the coaching community I’ve turned to for my own research and development. “When mental, physical and emotional health are prioritized as part of the fabric of an organization, company culture changes, people get more creative, productivity increases, communication improves, performance gets stronger,” says Marni Wandner, board-certified health coach, executive coach and 22-year music industry vet. “I work with both executives and artists, most of whom are trying to prevent burnout, or recover from it. When people are at their best, the whole industry benefits – and the way we take care of ourselves and each other affects the wellbeing and success of the artists.”

Outside of overall health, It’s important to note how much leadership training plays such a crucial role in all of this. “When we develop our leaders and prepare them well, they can manage their teams effectively and compassionately. We can create better work cultures, retain talent in the industry, reduce burnout and improve performance,” Tamara Gal-On and Remi Harris, UK-based coaches and Co-Founders of the Music Leaders Network, share in a joint statement.

Effective communication has also been identified as a crucial component of strong leadership. Tracey Pepper, a veteran media and public-speaking coach and certified personal coach, shares, “I work with high-level executives every week who are expected to inspire and motivate their teams, whether it’s sharing ideas or delivering feedback, but who have never sought support around developing their communication style. Yet, how they interact with colleagues and co-workers has a significant effect on company culture and, in turn, productivity. Being aware of how you’re impacting others by how you speak to them is a game-changer in leadership.”

I ask nearly everyone I meet about this disconnect, and the consensus is clear: our industry doesn’t necessarily lack awareness of how important professional and personal development resources can be, it lacks the time for people to properly dedicate themselves to it because of how intense and fast-paced their jobs can be. Without an immediate ROI, development often feels like a “luxury” that companies and people can’t afford or something we save for an end-of-year planning session. But what if we stopped viewing it that way and started treating it as the necessity it clearly is? 

While I applaud any music company with Learning & Development programs already in place, I hope the journey doesn’t stop after one-off grants, seminars or annual workshops. We need to create ongoing learning environments where professionals are empowered with the tools to thrive personally and professionally. The strength of the business lies not just in the artists we promote or the music we create, but in the culture we nurture within our teams. Developing strong, emotionally intelligent humans that work in music isn’t just a nice-to-have — it’s critical for the long-term success and sustainability of the industry. “What is emotional intelligence?” is a fun one to type into ChatGPT, and then compare back to the music business.

Of course, there has been discussion and debate over whose responsibility it is to provide tools in these areas. To be fair, I think it’s everyone’s collective responsibility. Thankfully, generous programs and organizations are already leading the charge to end stigmas and provide essential resources, research and guidance. Again, while much of the headlines focus on mental health, a lot of them work intersectionally through all the areas I mentioned. Backline, Music Industry Therapist Collective, Music Health Alliance, MusiCares, Amber Health, Keychange and numerous coaches and therapists are making a lasting impact and creating meaningful, sustainable change in the industry. We owe a lot to these organizations, as well as those leading ongoing efforts in diversity, equity, inclusion, gender parity, fighting ageism and supporting neurodivergent education. 

That said, there is always more that can be done and this is an invitation for all of us to do our part if you are not already. While innovating and commercializing music, we must also dismantle outdated systems and create forward-thinking support for both creatives and the workforce. As we work to heal the world with music, we must first extend that same care to those who make it all possible. Through compassion, empathy and kindness, we can do this. 

We are all human, and no matter our title, company, or paycheck we all can, and will, benefit from these changes. To the artist managers who just lost their biggest client, the marketing directors struggling to juggle 20 releases, the people who have devoted their lives to a role only to see it eliminated, the CEO who ascended the corporate ladder only to be knocked back down and to anyone who has ever felt unseen, unsupported, or confused by the industry they love … I see you. This is why we need systemic change that supports you consistently, not just when it becomes impossible to ignore. Whether it’s implementing a new way to foster open communication within your department or simply gifting a coaching session to a colleague – we can all work together to shape more resilient cultures. 

So, dear music business humans, I hope you’ll accept this hug and pass it on to the friends you’ve made along the way, the teams you manage, the interns you inspire, the artists you collaborate with and those you’ve yet to meet. To all of the music business-at-large, the gut punches may feel like love taps, but I promise you they carry enough weight to impact your bottom line — today or tomorrow. 

With immense love, gratitude and concern,

Nick Maiale

Nick Maiale is the founder & CEO of jump.global – an agency solution for music executives and companies looking to grow their influence through B2B trade marketing, conferences & panels, international relations, college mentorship and more. He is studying to become a certified executive coach with a mission to bring more personal and professional development events, such as the jump.global Annual Summit, to the music business masses.