Peso Pluma will enter the 2023 Billboard Latin Music Awards as the top finalist, earning a staggering 21 nods across 15 categories, including artist of the year and artist of the year, new.
The Mexican hitmaker, who has had an impressive year on the Billboard charts, is also up for Hot Latin Songs of the year, male, Top Latin Album of the year, Streaming Song of the year (with three nominations), songwriter of the year and more.
His feature with Eslabon Armado on “Ella Baila Sola” scores a total of six mentions in categories that include, Global 200 Latin song of the year, Sales song of the year, regional Mexican song of the year, and others. Both acts made history on the charts with their viral hit, including the Hot 100. It’s an insatiable combination of sad sierreño with corridos tumbados, a style that continues to gain momentum this year across many all-genre Billboard charts.
“La Bebe” also comes in with full force, a reggaetón track by Yng Lvcas featuring Peso Pluma.
“One day, someone reached out and said, ‘Peso Pluma is in Mexico, he wants to record, and he wants to start doing reggaetón’,” Yng Lvcas told Billboard Español in April. “Once we got to the studio, he said, ‘I’m interested in doing the remix of ‘La Bebé’ because I really like that song.’”
Peso Pluma’s third studio album Génesis enters the Top Latin Album of the year and regional Mexican album of the year categories. The album made history with a No. 3 debut on the Billboard 200, the highest ranking for a regional Mexican album on the chart.
The 30th annual Billboard Latin Music Awards — set to take place Oct. 5 at the Watsco Center in Coral Gables, Fla. — will broadcast live on Telemundo, and simultaneously on the Spanish entertainment cable network Universo, on Peacock and the Telemundo App. Throughout Latin America and the Caribbean, it will be available on Telemundo Internacional.
The Latin Billboard Music Awards are the only ones that recognize the most popular albums, songs and performers in Latin music, according to Billboard‘s weekly charts. Produced by Telemundo and MBS Special Events, they coincide with Billboard Latin Music Week, which returns to Miami Oct. 2-6 at the Faena Forum. The roster of star speakers include Shakira, Peso Pluma, Arcángel, Vico C and many more. Get your ticket today for the Billboard Latin Music Week 2023 here.
Below, all the categories in which Peso Pluma is in the running for.
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Artist of the Year
Peso Pluma is competing for the coveted Artist of the Year title. Here are the other four juggernauts up for the prize:
- Bad Bunny
- Fuerza Regida
- Grupo Frontera
- Karol G
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Artist of the Year, New
He is also a candidate for artist of the year, new. Here are the other finalists:
- Bizarrap
- Chino Pacas
- Grupo Frontera
- Yng Lvcas
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Global 200 Latin Artist of the Year
The “Bye” singer proved his Global 200 star power alongside:
- Bad Bunny
- Feid
- Grupo Frontera
- Karol G
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Global 200 Latin Song of the Year
The mighty Guadalajara performer snagged, not one, but two nominations in this category — for his team-up with Eslabon Armado on the corridos hit “Ella Baila Sola,” as well as his Mexican reggaetón banger “La Bebe” with Yng Lvcas. He’s competing against the following:
- Bad Bunny, “Tití Me Preguntó”
- Bizarrap & Quevedo, “Bzrp Music Sessions, Vol. 52”
- Manuel Turizo, “La Bachata”
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Hot Latin Song of the Year
Like the previous song mentions, Peso Pluma enters the Hot Latin Song of the year category with Eslabon Armado’s “Ella Baila Sola” and Yng Lvcas’ “La Bebe.” Here are the other finalists up for this prize:
- Fuerza Regida & Grupo Frontera, “Bebe Dame”
- Grupo Frontera & Bad Bunny, “Un X100to”
- Karol G & Shakira, “TQG”
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Hot Latin Song of the Year, Vocal Event
Another mention for “Ella Baila Sola” and “La Bebe” in this category which highlights vocal collaborations. The other three finalists are:
- Fuerza Regida & Grupo Frontera, “Bebe Dame”
- Grupo Frontera & Bad Bunny, “Un X100to”
- Karol G & Shakira, “TQG”
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Hot Latin Songs Artist of the Year, Male
The Hot Latin Songs charts saw plenty of worthy chart-toppers, and Peso Pluma stood high and mighty on it for a good chunk of this year so far. However, he’s also faced stiff competition there. Here are the other male finalists for this category:
- Bad Bunny
- Feid
- Junior H
- Natanael Cano
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Sales Song of the Year
“Ella Baila Sola” snagged an impressive six Billboard Latin Music Award nominations. His Eslabon Armado team-up also garnered impressive numbers in sales. Here are the other finalists for this category:
- Bad Bunny, “Tití Me Preguntó”
- Bizarrap & Shakira, “Bzrp Music Sessions, Vol. 53”
- Fuerza Regida & Grupo Frontera, “Bebe Dame”
- Karol G & Shakira, “TQG”
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Streaming Song of the Year
Hands down, Peso Pluma ruled the Spotifys, the YouTubes, the SoundClouds and other streaming services like nobody’s business this year. In fact, the Streaming Song of the year category is almost entirely his, with not one, not two, but three nods! Those are for “Ella Baila Sola” with Eslabon Armado, “La Bebe” with Yng Lvcas, and his collaboration with Natanael Cano, “PRC.”
But the competition is real. Here are the other contenders:
- Fuerza Regida & Grupo Frontera, “Bebe Dame”
- Grupo Frontera & Bad Bunny, “Un X100to”
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Top Latin Album of the Year
Top Latin Album — where reggaetón, sierreño, Latin pop, corridos and more Spanish-language styles compete. Peso Pluma enters the mix here with his 17-track LP Génesis. SoCal música mexicana forces like Fuerza Regida and Ivan Cornejo also populate the category, alongside Puerto Rican reggaetón-pop sensation Rauw Alejandro, and the only woman in the field, Colombian powerhouse singer-songwriter Karol G. Here are the albums competing against Peso Pluma’s Génesis:
- Fuerza Regida, Pa Que Hablen: I.
- Ivan Cornejo, Dañado
- Karol G, Mañana Será Bonito
- Rauw Alejandro, Saturno
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Regional Mexican Artist of the Year, Solo
Peso Pluma competes against the following regional Mexican music soloists here:
- Carin León
- Ivan Cornejo
- Junior H
- Natanael Cano
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Regional Mexican Song of the Year
As one of the most omnipresent songs of the current milieu, it’s no surprise that “Ella Baila Sola” also enters the Regional Mexican Song of the Year category as well. How could it not?! Peso Pluma also snags another mention with “PRC” alongside fellow norteño Natanael Cano. As for rest of the opponents, here they are:
- Carin León & Grupo Frontera, “Que Vuelvas”
- Fuerza Regida & Grupo Frontera, “Bebe Dame”
- Grupo Frontera & Bad Bunny, “Un X100to”
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Regional Mexican Album of the Year
In the rise (and rise) of regional Mexican music this year, a handful of genre albums have made a bold statement that the movement is here to stay. And Peso Pluma’s Génesis has demonstrated this with its impressive feats on the Billboard charts. The Mexican hitmaker scored his first No. 1 with his third studio album on both Top Latin Albums & Regional Mexican Albums.
Billboard Latin charts editor Pamela Bustios, writes: “Génesis earned 73,000 equivalent album units in the U.S. during its first official tracking week ending June 29. It becomes the biggest week by units earned for a regional Mexican album ever, dating back to when the all-genre Billboard 200 chart began ranking by units in December 2014. The previous largest week by total units arrived just less than two months ago, when Eslabon Armado’s Desvelado launched with 44,000 units (May 13-dated list).”
The other contenders in this category:
- Eslabon Armado, Desvelado
- Fuerza Regida, Pa Que Hablen: I.
- Fuerza Regida, Sigan Hablando: II.
- Ivan Cornejo, Dañado
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Latin Rhythm Song of the Year
In a category that encompasses Latin styles like reggaetón and Latin trap, and all other música urbana subgenres, “La Bebe” by Yng Lvcas & Peso Pluma remains one of the standout forces of the Latin Rhythm category.
Here are the other competitors up for the award:
- Bad Bunny & Rauw Alejandro, “Party”
- Bad Bunny, “Tití Me Preguntó”
- Bizarrap & Quevedo, “Bzrp Music Sessions, Vol. 52”
- Yandel & Feid, “Yandel 150”
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Songwriter of the Year
Not just a singer, but also a songwriter. With songwriting credits on seven songs from his latest album Génesis, including “PRC” with Natanael Cano, “Tulum” with Grupo Frontera and advance single “Bye,” Peso Pluma competes here against these heavy hitters:
- Bad Bunny
- Edgar ‘Edge’ Barrera
- MAG
- Pedro Tovar
