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2024 Grammy Awards Reaches Its Largest Audience Since 2020

The 2024 Grammy Awards were a hit with reviewers and also with audiences. Viewership was up 34% from last year, averaging 16.9 million viewers, the show’s largest audience since 2020.

Live +3-day viewership will lift the audience past 17 million viewers.

The Grammy Awards remains the No. 1 music awards show for the 18th consecutive year.

On Paramount+, Grammy Awards live viewership was its highest ever, up +173% from last year.

The show peaked in the 9:45 p.m. quarter-hour with 18.25 million viewers during the In Memoriam segment, which featured performances by Fantasia Barrino (honoring Tina Turner), Stevie Wonder (feting Tony Bennett), Annie Lennox (Sinéad O’Connor) and Jon Batiste (Clarence Avant).

The 2024 Grammy Awards dominated social media with 62.6 billion potential impressions, ranking as the No. 1 social entertainment event of 2024. (Potential impressions are the estimated number of people who might have viewed posts related to this topic. NetBase calculates potential impressions based on followers/fans of original posts and followers/fans of engagements.)

 #Grammys trended in the top 10 in the U.S. for 12 hours and peaked at No. 1. Nearly all of the top trending topics last night were related to the Grammys.

As of this morning there were 56.4 million social video clips consumed of Grammys content.

Broadcast and streaming information is according to Nielsen time zone-adjusted fast national and Out of Home ratings for Sunday, Feb. 5 and internal data.

The show was held at Crypto.com Arena in Los Angeles, where it has been held for 21 of the past 25 years. Trevor Noah hosted for the fourth consecutive year.  As always, the telecast had something for everybody. Performers ranged from 20-year-old superstar Olivia Rodrigo to music legend Joni Mitchell, who is still adding to her considerable legacy at 80.

The 66th annual Grammy Awards were produced by Fulwell 73 Productions for the Recording Academy for the fourth consecutive year. Ben Winston, Raj Kapoor and Jesse Collins served as executive producers. Hamish Hamilton directed the show and was one of six producers.

Kapoor and Hamilton won’t have much time to bask in the glory of the Grammys’ solid reviews and ratings. Kapoor is also set to executive produce the Oscars (along with Katy Mullan) on March 10. He will additionally serve as showrunner. Hamilton is set to direct. It will be Kapoor and Mullan’s first time executive producing and Hamilton’s fourth time directing the Oscars.

Billie Eilish, who performed “What Was I Made For?” on the Grammys, is expected to perform that nominated song on the Oscars as well.

Sphere Losses Grow as Venue Prepares Full Calendar for 2024

In its first full quarter of operation, Sphere, the next-generation music venue in Las Vegas, lost $193.9 million on revenue of $167.8 million, its owner, Sphere Entertainment Co., announced Monday (Feb. 5). The company posted an adjusted operating gain of $14.1 million if “certain corporate overhead expenses” were excluded. 

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In the quarter ended Dec. 31, nearly half of Sphere’s revenue — $92.9 million — came from The Sphere Experience’s 191 performances. (The Sphere Experience includes a tour of the venue and a viewing of the film Postcard From Earth.) Concerts accounted for nearly all of the $55.2 million of event-related revenues. Advertising on the outside of the venue and suite license fees totaled $17.5 million. 

After U2’s residency ends on Mar. 2, the venue will host runs by Phish and Dead & Company. Executive chairman/CEO Jim Dolan didn’t announce any new residencies but said during Monday’s earnings call that “pretty much our calendar is full for this calendar year.” Demand from artists continues to grow, Dolan added, and the company expects 2025 to be “another full year.”

Including MSG Networks, Sphere Entertainment had $314.2 million of revenue and an operating loss of $159.7 million. MSG Networks had revenue of $146.4 million, a 12.5% decline from the prior-year period. 

Sphere opened on Sept. 29 and posted $4.1 million from two U2 concerts, and $7.8 million in total revenue, in the previous quarter. The venue has received rave reviews and worldwide attention for its captivating audio-visual experience and presence on the Las Vegas skyline. It featured prominently in Las Vegas’s Formula 1 race in November and will grab more attention this weekend as Las Vegas hosts Super Bowl LVIII on Sunday (Feb 11). 

Although Sphere ended its bid to expand into London, the company is having “substantive discussions about expanding to international markets,” said Dolan. The plan is to have a franchise model for additional venues that will generate revenues immediately through construction and development, Dolan added. 

Shares of Sphere Entertainment rose as much as 10.4% to $39.11 on Monday and closed at $38.97, up 10.1%.

Watch Miley Cyrus Remind Flavor Flav That He Used to Mix Her Up With Gwen Stefani

Miley Cyrus picked up her first pair of Grammy Awards on Sunday, but perhaps a backstage moment was her favorite of the night when Flavor Flav finally got her name right.

Footage captured Cyrus walking backstage at Crypto.com Arena as the Public Enemy rapper continuously shouted, “Miley!”

Flav got the “Flowers” singer’s attention and she was ecstatic that she was being called by her name rather than Gwen Stefani’s, whom Flav typically mixed her up with.

“You know it’s me?! I made it,” Cyrus replied in shock. “You don’t think I’m Gwen Stefani anymore? You used to call me ‘Gwen’ every time I saw you!”

“I know,” he admitted as the two went on to snap a few photos together. Miley added: “You know what time it is!”

Flavor Flav had some fun with the heartfelt exchange when jokingly referring to Cyrus as the “Hollaback Girl” artist on X.

“My girl Gwen Stefani,,, I mean MILEY CYRUS … Give My Girl her FLOWERS,” he captioned the clip.

It was a show-stealing night for Cyrus, as the 31-year-old won her first Grammy in the best pop solo performance category thanks to “Flowers” before the eight-week Billboard Hot 100 No. 1 anthem invaded the Big Four and took home record of the year.

“This MC is going to stand by this MC, because this is just too iconic,” Cyrus said after being presented with the best pop solo performance Grammy by none other than Mariah Carey. “I was stuck in the rain in traffic and I thought I was going to miss this moment, and I could have missed this award, that’s fine — but not Mariah Carey.”

The former Hannah Montana star hit the stage to deliver a thrilling rendition of her “Flowers” anthem, which included the ad lib “Started to cry but then remembered I… I just won my first Grammy!”

Victoria Monet Gets Emotional After Seeing Ariana Grande’s Reaction to Her First Grammy Win

Victoria Monét won her long overdue first Grammy on Sunday night (Feb. 4), beating Noah Kahan, Jelly Roll and Ice Spice, among others, for the coveted best new artist trophy. She also won best R&B album for Jaguar II and best engineered album, non-classical.

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In a red carpet interview with Entertainment Tonight, Monét saw Ariana Grande’s Instagram Story for the first time, in which her longtime friend and musical collaborator gushed over the big win. “My friend, you deserve this one million times over,” Grande wrote on her Instagram Stories. “I am so deeply proud of and happy for you there are no words. You have worked so hard and given so much of yourself to this industry for so, so long while quietly being in your absolute own league. We’ve talked about this happening since the day we met and over many tour bus sleepovers.”

Upon seeing the post, Monet began tearing up. “Oh my God, I do not want to cry,” she said. “I love you Ari. If you’re hearing this, I love you so much. Thank you for being a believer and supporting me from the very beginning. You knew things that other people didn’t know and saw things in me that other people didn’t see. You’ve been so ride or die, so this is my love letter to you.”

Monét has co-written some of Grande’s biggest songs, including “Thank U, Next,” “Needy” and “Be Alright.” The duo also teamed up for their own collaboration, 2019’s “Monopoly.”

See the sweet moment below.



Black History Month Spotlight: Sylvia Rhone, Executive Behind Nicki Minaj & More | Billboard News

For Black History Month, Billboard is celebrating by highlighting some of the greatest Black executives in music. Today, we’re celebrating Sylvia Rhone.

Sylvia Rhone:
I’m very proud to run a label where our senior leadership is 53.6% women and 57.1% people of color.

Tetris Kelly:
For Black History Month, Billboard is celebrating by highlighting some of the greatest Black executives in music. Today, we’re celebrating Sylvia Rhone.

Sylvia Rhone:
Forty years is a long time in any business. Warner Music Group for 28 years, Universal Motown for seven years, and now Sony Music Group for 10-plus years.

Tetris Kelly:
Sylvia Rhone became the first Black executive and woman to hold the dual title of CEO and Chairman, when she was appointed at Epic Records in 2019. Prior to that, she held senior roles at all three major record companies. In 1990, Sylvia was the first Black woman to head a major record label when she became CEO/President of Atlantic’s East West Records US Division. Always a champion for women, she helped artists like En Vogue, MC Lite, Missy Elliott and Nicki Minaj reach stardom. She was an integral part in the success of all of Young Money.

Sylvia Rhone:
I’m certainly really proud of the artists that I work with and the biggest thrill is to see them be successful.

Tetris Kelly:
Currently at Epic Records, she’s been a key part of the success of Camila Cabello, DJ Khaled, Travis Scott and 21 Savage. Last year, when she took home Executive of the Year at Billboard’s Women in Music, she told us, “I am focused on creating power by creating a culture where the creativity of artists on our roster can flourish and there is an exchange of ideas, culture and information from a diverse group of creatives and executives.”

Sylvia Rhone:
I’m still as excited about the business today as I was over 40 years ago, because it’s simply simply my passion.

Tetris Kelly:
Today we honor an epic woman in the music industry, Sylvia Rhone.

Watch the full video above!

Walmart’s Best-Selling Digital Picture Frame Is the Perfect Under-$50 Valentine’s Day Gift for ‘Reliving Memories’

All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.

Finding the perfect Valentine’s Day gift for your loved one doesn’t have to leave you broke. Tech deals are still going on, even past the holidays, which means you don’t have to settle for a chocolate delivery gift or the classic Valentine’s Day flowers — you can score a thoughtful gift like a digital picture frame and save money at the same time.

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Traditional picture frames require a physical photo and you have to settle for one pic, but with a digital picture frame, you can upload practically an endless amount of memories for your partner to relive whenever they want. You don’t have to drop hundreds of dollars on it either: Walmart has slashed its best-selling digital frame by 62%, so you can snag a heartfelt gift and enjoy some savings on the side.

The GIROOL Digital Picture Frame is currently discounted for a wallet-friendly $49.99 (reg. $129.99) and boasts a variety of awe-worthy features including 32GB of memory, a touchscreen, auto-rotate and wall-mounting capabilities and the ability to upload as many photos as you want through the accompanying app.

Keep reading to shop the deal below.

Walmart

GIROOL WiFi Digital Picture Frame

$49.99

$129.99

62% off

With just a click of a button you and your loved one can enjoy looking at some of your favorite memories through GIROOL’s Digital Picture Frame. The design can hold photos and videos, plus more than one person can upload photos to the frame as long as they have the accompanying app on their smart device.

The frame is so popular, it’s garnered a 4.9-star rating out of five stars and the label of a best seller. Shoppers are particularly obsessed with the digital frame as it’s perfect for “reliving memories.”

One verified purchaser noted that they “love being able to see my friends and family with just one swipe” — it’s that easy to use.

For more product recommendations, check out our roundups of the best tablet deals, tablet stands and instant cameras.

Redman Joins Jennifer Lopez On ‘Saturday Night Live’, The Culture Approves

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Celebrity Sightings In New York - February 3, 2024

Source: MEGA / Getty

It is clear Jennifer Lopez is still tapped into the streets. She had Redman join her during her Saturday Night Live set.

As spotted on GQ Magazine Newark and the South Bronx have come together for a memorable moment on one of the world’s most iconic stages. On Saturday, Feb 3 the “Love Don’t Cost A Thing” singer debuted the remix to her single “Can’t Get Enough” which reprises Redman’s 1998 hit “Da Goodness”. Wearing a suit, an untucked button-up shirt and a fedora to match the black and white theme, Reggie Noble flawlessly rapped his verse while interacting with the Grammy Award nominated singer with his own set of dance moves. Additionally, the bars were gritty but still made aligned with the track’s mainstream feel. “Take ’em to the limit / shut the place down in a New York minute / Look around the room, J.LO they all mad / Season veterans – check the dog tags”.

This is not the first time Funk Doctor Spock has lent his talents to a pop song. Back in 2003 Christina Aguilera redid his song “Dirty” which he featured on. The track was the lead single to her multi-platinum album Stripped. The duo performed the song at 2002 MTV Music Awards. You can see Jennifer Lopez rock with both Latto and Redman on Saturday Night Live below.


https://youtube.com/watch?v=PRe9iNMlhcU&version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparent

SZA Debuts New Track ‘Saturn’ in Mastercard Ad During 2024 Grammys: Watch

All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.

SZA gave fans a sneak peek at her new song “Saturn” in a Mastercard commercial that premiered during the 2024 Grammys on Sunday night.

The special performance, from the Grammy House presented by Mastercard, features SZA descending from a vine into an enchanted forest while singing “Saturn,” which will reportedly appear on her forthcoming SOS deluxe album dubbed LANA.

The ad was filmed for Mastercard’s Priceless Planet Coalition promoting forest restoration.

“We’re a force of nature when we come together. That’s why I’m supporting Mastercard on their mission to restore forests around the globe. Join me,” she says at the end of the ad.

Through its Priceless Planet Coalition, Mastercard is on a mission to restore 100 million trees around the world — with help from Lyft and SiriusXM.

From Feb. 4-29, a tree will be planted for the first 500,000 Lyft riders who use U.S. World or World Elite Mastercard to pay for a Lyft ride.

Starting Feb. 7 until March 31, eligible customers who subscribe to SiriusXM’s All Access (app only) plan on siriusxm.com/mastercard will get four months free, plus 10 trees will be planted – and there’s an opportunity for two more trees to be planted for each hour that you listen to the app.

The SiriusXM free trial includes ad-free music curated by genre, podcasts, news coverage, live NFL, MLB, NBA, NHL games and more app-only access. The subscription will renew at $9.99/month after the free trial unless you cancel.

Mastercard also launched an Instagram sweepstakes where cardholders can enter for the chance to win their very own tree seed incorporated in SZA’s performance outfit.

“It takes more than one person or one company to create scaled impact for the planet,” Rustom Dastoor, EVP of Marketing and Communications, Mastercard North America said in a news release sent to Billboard. “Music does more than unite us, it inspires us to take action. Through our GRAMMY Awards campaign, we are merging passion and purpose in a way that, through a major cultural event, rallies people to come together through the power of music to create collective action for the planet.” 

SZA, who performed her hit songs “Kill Bill” and Snooze” at the Grammys, was the most nominated artist at the 66th annual Grammy Awards with nine nods. She took home three Grammys, including best pop duo/group performance, best progressive R&B album and best R&B song, which was presented to her by Lizzo on the telecast.

“Lizzo and I have been friends since 2013 when we were both on a tiny Red Bull tour together opening up in small rooms for like 100 people, and to be on the stage with her is so amazing. I’m so grateful,” she said during her emotional speech. SZA went on to thank her family and record label TDE before admitting to being overwhelmed by the moment. “I came really, really far and I can’t believe this is happening.”

Watch SZA’s Mastercard commercial below.


https://youtube.com/watch?v=k-IUosayBaw&version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparent

With Historic Wins, LGBTQ Artists Proved That Change Is Happening at the 2024 Grammys

The 2024 Grammy Awards held on Sunday night (Feb. 4) boasted a wealth of history-making moments: female artists took home trophies in each of the Big Four categories for the third time in just five years; Taylor Swift became the first artist to win album of the year four times; Miley Cyrus won her first-ever Grammy for best pop solo performance with “Flowers.”

But one such historic moment went quietly overlooked on Sunday night — three of the winners in the Big Four categories were queer women. Cyrus’s record of the year win with “Flowers,” Billie Eilish’s song of the year win for “What Was I Made For?” and Victoria Monét’s best new artist win mark the first time in recent memory that three different LGBTQ artists took home trophies in the evening’s main categories.

“It’s huge,” says Anthony Allen Ramos, vice president of communications and talent at LGBTQ advocacy organization GLAAD. “Seeing LGBTQ women dominate three of the biggest categories is something to be really excited about and proud of, especially today.”

Wins for queer artists weren’t relegated to the evening’s big categories, either — LGBTQ artists earned wins across a multitude of genres. Boygenius, the supergroup made up of queer superstars Julien Baker, Phoebe Bridgers and Lucy Dacus, took home three trophies for best rock performance, best rock song and best alternative music album; Bridgers, meanwhile, walked away as the most awarded artist of the night with her four wins. Monét nabbed a win for best R&B album with Jaguar II. Americana categories awarded trophies to LGBTQ stars like Allison Russell (best american roots performance for “Eve Was Black”), Brandy Clark and Brandi Carlile (both in best Americana performance for “Dear Insecurity”).

Ramos points out that even in oft-undiscussed categories, LGBTQ artists saw huge wins. “We had Carla Patullo winning for best new age, ambient or chant album,” he tells Billboard. “It felt like we finally had wonderful representation in all genres, and I think that’s really important, because it’s not just about [queer artists] being in pop or dance. I never even thought about having LGBTQ inclusion in the best new age category!”

Representation for LGBTQ talent at the Grammys has steadily risen over the last few years, with the Recording Academy even debuting their new Academy Proud initiative this year to help “support and amplify LGBTQIA+ voices and drive queer representation at the Recording Academy and the music industry at-large.”

These major successes for queer folks at the 2024 Grammys come at a time of upheaval for the LGBTQ+ community at large — nearly 400 bills targeting the community have already been proposed this year in state legislatures around the United States, with more no doubt still to come. While LGBTQ+ artists earning record-high honors at an awards show might seem trivial in the face of direct attacks against queer and trans people around the world, the facts actually show otherwise.

According to data collected by The Trevor Project, 79% of LGBTQ+ youth reported that seeing musicians come out as members of the LGBTQ+ community made them feel better about their own identity. Meanwhile, 71% of respondents said that seeing straight, cisgender celebrities advocate for the LGBTQ+ community improved their own feelings on gender and sexuality.

Kevin Wong, the Trevor Project’s senior vice president of marketing, communications and content, tells Billboard in an emailed statement that representation at awards shows like the Grammys isn’t just about winning more trophies for queer-identifying artists — it’s about providing an example to kids in desperate need of hope in dark times.

“Seeing queer artists celebrated for their contributions to the music industry can make a positive impact on LGBTQ+ young people’s mental health,” he explains, adding that the onslaught of anti-LGBTQ legislation makes that representation “especially meaningful for LGBTQ+ young people.”

Even in the realm of music, Ramos says that queer success only begets more queer success. “The more success and art that they put out into the universe, the more that will resonate and connect with other artists and [help them] feel empowered to be themselves and to tell their authentic stories,” he says. “I was speaking with TJ Osborne, and he said it’s incredible how many times people have come up to him and said, ‘I am part of the community, I never felt like I could be a fan of country music, but you are changing that.’”

While Ramos points to a continued lack of representation for transgender and non-binary artists at the annual ceremony as an “area for improvement,” he makes it clear that the road ahead for LGBTQ+ artists only gets brighter. “This is a moment for everyone to realize that accepting yourself affects the art that you put out in the best way.”

Tracy Chapman Performs At Grammys To A Standing Ovation

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66th GRAMMY Awards - Show

Source: Kevin Mazur / Getty

The iconic singer Tracy Chapman appeared at the Grammy Awards to perform her hit song “Fast Car” with Luke Combs, moving the crowd to a standing ovation.

On Sunday night (Feb. 4), the 66th Grammy Awards began with a duet performance by singer and songwriter Tracy Chapman and country star Luke Combs of Chapman’s now-iconic song “Fast Car.” Dressed in an elegant black shirt and slacks with her silver locs tied behind her, Chapman played the memorable first bars on her guitar singing the first verse as the crowd cheered. 

Combs joined in, singing the second verse. They went back and forth singing and joined in on the chorus, leading the star-studded audience to deliver a rapturous standing ovation as the song ended with Combs bowing to Chapman. “The legendary Tracy Chapman, everybody,” host Trevor Noah said at the end, overjoyed. “Thank you so much for that! Thank you so much for that.” Oprah Winfrey could be seen jumping up and down in excitement in the audience, with Taylor Swift and Kasey Musgraves also expressing their joy during the ovation.

The 59-year-old singer’s return to the Grammy stage in 35 years was propelled by Combs’ faithful cover of “Fast Car” last year on his Gettin’ Old album. It captivated the public, obtaining the second spot on the Billboard Hot 100 and a nomination for Best Country Solo Performance at this year’s Grammys in addition to winning the Country Music Award for Song of the Year last year – making Chapman the first Black songwriter to get that honor. “It’s truly an honor for my song to be newly recognized after 35 years of its debut,” she said in a statement at the time. The duet thrilled many at home watching as well, inducing fans to push the song to No. 1 on the U.S. iTunes chart shortly after the performance aired.

The appearance was also the anniversary of Tracy Chapman’s debut at the Grammy Awards in 1989, a year after her self-titled debut featuring “Fast Car.” She would win Best Female Pop Vocalist that night, where she also performed before the audience. Before that, Chapman hadn’t done many public performances since her last tour ended in 2009, and she had appeared on Late Night With Seth Meyers during the lead-up to the 2020 presidential election performing “Talkin’ Bout A Revolution.”