Source: Jonathan Leibson / Getty
Looks like Kanye West is still a tad bit bitter about his billion-dollar breakup with adidas, as the polarizing music icon has once again launched an attack on his former business partners and decided to throw some shade at designer, Jerry Lorenzo in the process.
Last night (Jan. 7), Yeezy took to his Instagram page and for no apparent reason (at least not to the general public) rehashed his drama with the three-stripe brand in a lengthy post in which he took issue with the fact that when people google “Yeezy” they’re directed to the official adidas website. Taking it as a sign of disrespect, Kanye called out adidas for the shady business practice (though it does make sense) and reminded them that he was the man that took their sneaker brand to new heights during his eight-year stint.
“When you google Yeezy.com the adidas site comes before the Yeezy site. Members at adidas Stop doing this. Stop doing your moves to hold me back. Our partnership is done. You’re a 60 billion dollar company that froze my accounts. Now I’m back on my feet (no pun intended) and I’m not going to stand for this (no pun again). I did phenomenal work for you guys and because I stood up for myself y’all tried to intimidate and oppress me.”
Referring to when he tweeted that he was prepared to go “death con 3” on the Jewish community, Kanye felt that he was standing up for himself when he and adidas were having internal issues, and they used his antisemitic tweets to punish him writing, “everyone remembers I had major issues with adidas because of design theft and oppression before ‘the tweet.’”
Continuing to rant, Kanye then took aim at adidas’ current top notch designer, Jerry Lorenzo, and basically called him a fake friend who rode his coattails throughout their relationship saying, “side note y’all know Jerry was corny and disloyal for doing work with adidas after the way they handled things. I still showed up to his show that was a copy of my Hollywood bowl show being the so called bigger man, but I’m never doing that again for no one. It’s Yeezy over everything. Everyone that ever took a picture next to me that had their own clothing lines and agendas everyone knows they was acting like they were my friends to promote they weak ass fake Yeezy lines. They never wanted to truly work for the king. They wanted to use the king [to] Get paid more than they would get paid anywhere else.”
To be fair, many sneakerheads agree that Kanye helped make adidas a force again in the sneaker game, as his drops were just as highly anticipated as anything Nike and Jordan had on their calendar. At times people were more amped about the new Yeezy’s than they were about the latest Air Jordan release.
Unfortunately, his antisemitic statements and far-right ideology alienated much of his fanbase and supporters, and now, here we are.
As of yet, neither adidas nor Jerry Lorenzo has responded to Kanye’s Instagram post.
Check out Kanye’s latest rant below, and let us know your thoughts on his statement in the comments section.
