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Welcome to Billboard Pro’s Trending Up newsletter, where we take a closer look at the songs, artists, curiosities and trends that have caught the music industry’s attention. Some have come out of nowhere, others have taken months to catch on, and all of them could become ubiquitous in the blink of a TikTok clip.

This week: Timothée Chalamet helps get Bob Dylan rolling on streaming, one of basketball’s Ball brothers goes supernova on social media, a late dance great sees streaming gains from a new documentary and more.

The Streams, They Are a-Boomin’: Bob Dylan’s Catalog Soars Thanks to ‘A Complete Unknown’

A Complete Unknown, James Mangold’s new Bob Dylan biopic starring Timothée Chalamet, has spent the past few weeks scoring raves from critics, posting top 10 box office receipts and earning Oscar buzz, with Chalamet zooming into the Best Actor race  thanks to his portrayal of the music icon during the first half of the 1960s. With the film going into wide release on Dec. 25, Unknown has helped Dylan’s storied catalog receive a huge spike on streaming services since Christmas Day, with listeners putting away their holiday playlists and picking up Highway 61 Revisited.

During the week ending Dec. 26, Dylan’s catalog earned 11.6 million U.S. on-demand streams, according to Luminate; that number leapt to 20.2 million streams the following week (ending Jan. 2), in the first full tracking week since the film’s wide release. Compared to Dylan’s streaming numbers from one month earlier, in which his catalog earned 8.1 million streams in the week ending Dec. 5, A Complete Unknown has helped the legend’s weekly streaming numbers grow by roughly 150%.

Meanwhile, some of Dylan’s early classic songs (which Chalamet sings himself in the film) have gotten replayed since its release, with listeners wanting to either revisit or discover the original versions. “Like a Rolling Stone” earned 1.64 million streams in the week ending Jan. 2, a 232% increase from its streaming total five weeks ago (494,000 during the week ending Nov. 28). Meanwhile, “Blowin’ in the Wind” and “The Times They Are a-Changin’” posted streaming jumps of 215% and 174%, respectively, from their weekly totals during the last full tracking week of November. With the Academy Awards nominations being announced next Friday (Jan. 17) and the Oscars scheduled for Mar. 2, these streaming numbers may stay boosted — or keep climbing — for a few more months. – JASON LIPSHUTZ

G3 Gelo (aka LiAngelo Ball) Scores 2025’s First Viral Smash 

There’s hitting the ground running, and then there’s scoring the first viral track of the year just three days in. G3 Gelo, aka LiAngelo Ball, knows a thing or two about the latter. 

After a snippet of “Tweaker” went viral in late December, Gelo – the second of basketball’s three Ball Brothers, along with guards Lonzo and LaMelo of the Chicago Bulls and Charlotte Hornets, respectively — uploaded the full thing to WorldStarHipHop’s YouTube channel, with DSP uploads following soon after. 

The early ’00s hip-hop-indebted track has increased in streams every day since its official release on Jan. 3. By its fourth day of release, streaming activity for “Tweaker” jumped a jaw-dropping 871% from where it was upon its debut. The song earned over 1.83 million official on-demand U.S. streams on Jan.  6 versus 188,000 streams on Jan. 3. 

Already given the stamp of approval by sports teams across the country, a few hip-hop heavyweights are also co-signing G3 Gelo’s breakout hit; both Boosie Badazz and Moneybagg Yo have asked Gelo to send them an open verse. What’s more? A newscaster has already referenced “Tweaker” live on the air! With so much momentum and little competition from 2025 hip-hop releases at the moment, the coast is clear for “Tweaker” to reign in the coming weeks. – KYLE DENIS

Avicii’s Catalog Surges in Streams After New Documentary

The Avicii catalog experienced a significant streaming surge following the release of a new documentary about the late artist.

In the wake of the Dec. 31 release of I’m Tim on Netflix, global on-demand streams of the Swedish producer’s catalog increased by 63.9%, according to Luminate. The artist’s catalog had a total of 26.4 streams in the four days preceding the film’s release, Dec. 27-30, with this number rising to 43.3 million from Dec. 31-Jan. 3. 

The streaming surge has been especially pronounced for three of Avicii’s biggest songs: 2013’s “Wake Me Up” (featuring Aloe Blacc) has experienced a 47.1% increase in global on-demand streams; 2015’s “The Nights” has seen a 27.6% increase; and 2011’s “Levels” has had a 68.2% increase. – KATIE BAIN

Read more about the I’m Tim documentary and Avicii’s related streaming gains here. 

‘Mufasa’ Soundtrack Roars Into the New Year with Multiple Streaming Hits 

After losing out to Sonic 3 in its debut week at the domestic box office, Mufasa – the Barry Jenkins-helmed prequel to 2019’s Oscar-nominated photorealistic remake of the 1994 classic – climbed to the summit, becoming America’s first No. 1 movie of 2025. Helping Mufasa sustain its box office pull: the stunning streaming success of its soundtrack, led by Aaron Pierre and Kelvin Harrison Jr., who are in the midst of a viral press tour. 

According to Luminate, the Mufasa soundtrack pulled 1.02 million official on-demand U.S. streams in its first week of release (ending Dec. 19). That figure jumped 224% the following week (Dec. 20-26) to over 3.33 million streams. By its third week of release – the same week the film topped the domestic box office – Mufasa’s streams jumped a further 137% to 7.92 million streams. 

The breakout hit of the Lin-Manuel Miranda-penned soundtrack is the adorably protective “I Always Wanted a Brother,” performed by Pierre, Harrison, Jr., Theo Somolu and Braelyn Rankins. The Mufasa-Scar duet has consistently been the most-streamed song from the album, logging over 3.17 million streams last week (Dec. 27-Jan. 2). From family-centric TikTok trends to NOLA bounce “trip out” remixes and Pierre’s viral Jennifer Hudson Show spirit tunnel walk, “Brother” is quickly becoming a cultural phenomenon. Pierre also duets with Tiffany Boone on “Tell Me It’s You,” another breakout song from the soundtrack. Streaming activity for their duet has exploded 1,301% over the past two weeks, crossing 1.09 million official on-demand U.S. streams last week (Dec. 27-Jan. 2). 

In addition to returning cast members from the 2019 film like Beyoncé and Donald Glover, Mufasa boasts some new additions, including Grammy winner Blue Ivy Carter and BAFTA-nominated actor Mads Mikkelsen. While Carter does not sing in Mufasa, Mikkelsen performs “Bye Bye,” yet another viral cut from the soundtrack, alongside Joanna Jones and Folake Olowofoyeku. “Bye Bye” has jumped over 120% in streaming activity for each of the past two weeks, earning over 1.25 million streams last week (Dec. 27-Jan. 2). – KD