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Women in Music

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On Wednesday night (March 6), Luísa Sonza captivated audiences with a sweet rendition of “Chico,” debuting its English version interlaced with some original Portuguese lyrics. This tender bossa nova was performed for the first time in English at the 2024 Billboard Women In Music Awards, held at the YouTube Theater in Inglewood, Calif.
Clad in a chic black vest and matching low-rise slacks — her blond hair stylishly tied back into a ponytail and her lips painted a striking red — the Brazilian music sensation gracefully shifted from her mellifluous tune to a more vibrant performance. Backed by blazing images on screens, the energy in the room surged when Demi Lovato made a surprise appearance, joining Sonza onstage for their “Penhasco2” duet. This collaboration added an unforgettable flair to the evening, creating a mesmerizing moment with the night’s honored Global Force.

Sonza made history as the only Brazilian artist honored at the event.

“What the f— is happening here, guys? Oh my God!” Sonza said as she received her award. “First of all, thank you Demi Lovato for [joining] me. I’m a Brazilian singer, I mostly sing in Portuguese, so this is so crazy, and I’m so nervous right now.”

Then she continued to read her speech: “First of all, I wanna say thank you to the woman who inspired me in my life, my mom. I wanna say thank you to my grandma, my manager Fátima, and everyone on my team who makes being here possible. This is crazy. I’m from a small town in Brazil with 6,000 people, and I started my music journey singing in a wedding band when I was 7 years old, and I never, never thought I would be here tonight.

“Even here, this is too much for me, I can’t handle,” she added in amusement. “Thank you so much, Billboard, for seeing and recognizing women, this is amazing, this is so important. But tonight, I want to say thank you, especially to Brazilian women, this is the first time someone from Brazil is being recognized for this award. So I want to dedicate this award to Brazilian artists, songwriters and producers, thank you so much. Karol G, a songwriter, all my fans, ¡Muito obrigado, Brasil! And this is just the beginning.”

The new English version of “Chico” officially premieres Thursday (March 7) across all streaming platforms.

Watch Luísa Sonza and Demi Lovato perform onstage together at Billboard Women In Music above and her acceptance speech below.

Katy Perry made a surprise appearance at the 2024 Billboard Women in Music Awards on Wednesday (March 7) to present the award of Executive of the Year to her longtime champion and label chief Michelle Jubelirer.
“I am so grateful to be here today to celebrate my dear friend and my iced latte hiking buddy Michelle Jubelirer,” Perry said. “She has been a beacon for artists, nurturing their talents and supporting their personal growth. She heard me, she saw me, she created space for me, even supported me through my journey of motherhood.”

This was Jubelirer’s first speech since she decided to leave her post as CEO and chair of Capitol Music Group on Feb. 6, amidst the drastic restructuring of UMG’s recorded music division. The storied record label has since been folded into the new umbrella Interscope Capitol Labels Group and many staff members have been let go since her departure.

“This has been a very tough period in the music business,” Jubelirer said. “Countless numbers of people have suddenlylosttheirlivelihoods … and this means that dozens of artists have lost their champions. Relationships are everything. It takes tremendous faith for artists to entrust their music to others. To have built those relationships only to see them abruptly end is more than disconcerting for an artist; it’s heartbreaking.”

“Even though I am no longer peering out the top floor window of the Capitol tower,” she said, “my diamond heart leads my mission. I will always be a fierce advocate for artists and promise to put real and meaningful action behind the words I’ve spoken tonight.”

Jubelirer also addressed misogyny in her speech, saying: “Do these comments sound familiar? ‘You’re too emotional.’ ‘You don’t have to be so direct when you talk.’ We all know that’s code for: ‘Stop being a bitch.’ ‘You should smile more’ — that’s one of my personal favorites. We’ve all heard these glib phrases and countless others throughout our careers. … But I wholeheartedly believe that I relate to artists differently because I am a woman. I have a stronger connection with my colleagues because I am a woman. I am able to make decisions that consider a wider range of factors because I am a woman.”

She continued: “This approach informed the culture we built at Capitol Music Group, and we achieved historic success operating in this manner. So yes, I am a better leader because I am a woman.”

Jubelirer joined Capitol in early 2013 after a fruitful career as an artist attorney to talent like Tyler, the Creator, M.I.A., Frank Ocean, Pharrell and more. By 2015, she rose to become COO to Steve Barnett, the then-CEO of CMG, which also encompassed Motown, Blue Note, Astralwerks and, until recently, indie distributor Virgin Music. She remained on as COO and president under Barnett’s successor, Jeff Vaughn, who spent about a year in the role, before the role was handed to Jubelirer at the end of 2021. She was the first female chief executive in Capitol’s 80-plus-year history.

“The challenges [I inherited at Capitol] were plentiful,” Jubelirer admitted in her interview for Billboard‘s Women in Music issue. CMG faced a falling market share, staff turnover, pandemic challenges and an unwieldy artist roster. “The truth is, a lot of change happened in a short period of time.”

But under her reign, Capitol’s fortunes quickly began to turn. The company signed Ice Spice (with 10K Projects), released the Billboard Hot 100 chart-topper “Unholy” by Sam Smith and Kim Petras, worked with UMe to release the Beatles’ AI-powered single “Now and Then,” and went viral multiple times over, including with Doechii’s “What It Is (Block Boy).”

In 2023, Capitol earned a 6.66% market share in the U.S., including a 5.90% current market share — which measures releases from the past 18 months — which was fifth among all labels for the full year. Both numbers were up significantly over her first year as CEO/chair in 2022, when Capitol’s overall market share stood at 6.40% and current market share was 4.97%.

Maren Morris delivered an inspiring — and very fitting — rendition of her 2019 No. 1 Country Airplay hit “Girl” before accepting the Visionary Award at the Billboard Women in Music celebration Wednesday night (March 6) at YouTube Theater in Inglewood, Calif. Accompanying herself on guitar, and backed only by a guitarist and keyboardist (“Girl” […]

The 2024 Billboard Women in Music brought together today’s brightest female stars for a night of celebration at Los Angeles’ YouTube Theater on Wednesday night (March 6). The ceremony featured jaw-dropping performances as well as heartfelt speeches as the evening’s honorees accepted their awards. “I’m super happy,” this year’s Woman of the Year, Karol G, […]

In addition to the many female artists and executives honored at the Billboard Women in Music Awards this year, several women have been selected by Billboard outlets around the world to receive recognition as Global Forces in the industry. Spanning Argentina, Brazil, China, Georgia, Italy and the Philippines, these visionaries are singers, songwriters, instrumentalists and producers […]

NewJeans brought the fun to Billboard’s Women in Music event on Wednesday night (March 6), where they took the stage to perform a high-energy mash-up of “OMG” and their viral hit, “Super Shy,” before accepting the Group of the Year award. Explore Explore See latest videos, charts and news See latest videos, charts and news […]

The 2024 Billboard Women in Music Awards took over YouTube Theater in Los Angeles, Calif., Wednesday (March 6), with some of today’s biggest female superstars bringing the girl power to the red carpet, from Katy Perry to Ice Spice, Victoria Monét, Kylie Minogue and many others.Hosted by Tracee Ellis Ross, this year’s event featured performances from honorees Karol G (Woman of the Year), Charli XCX (Powerhouse), Maren Morris (Visionary), NewJeans (Group of the Year, presented by Coke Studio), Tems (Breakthrough), Victoria Monét (Rising Star, presented by Honda), Young Miko (Impact, presented by American Express) and Luísa Sonza (Global Force).
Non-performing honorees include Ice Spice (Hitmaker), Kylie Minogue (Icon), Michelle Jubelirer (Executive of the Year), PinkPantheress (Producer of the Year, presented by Bose), Sarah Geronimo (Global Force) and Annalisa (Global Force).
Andra Day, Sky Ferreira, Nelly Furtado, GloRilla, Ellie Goulding, JoJo, Coco Jones, Bebe Rexha, Saweetie and Lainey Wilson were also among this year’s star-studded attendees, taking the stage as this year’s presenters after hitting the red carpet.
“We could not be more excited to celebrate these inspiring and dynamic artists from around the world, as they move our culture forward and inspire women everywhere to push boundaries and pursue their own dreams,” Billboard’s editorial director, Hannah Karp, previously said in a press statement. “With the talented Tracee Ellis Ross as our host, this year’s Billboard Women in Music Awards will be an unforgettable evening.”
For fans who weren’t at the show in person, you can watch a full stream of the 2024 Billboard Women in Music Awards on Thursday, March 7, at 8 p.m. ET/5 p.m. PT on billboardwomeninmusic.com. In the meantime, check out our full gallery of photos from the red carpet below.

Since PinkPantheress started uploading her music to TikTok three years ago, her songs have gone from locked away on her hard drive to the Billboard charts — but the singer, songwriter and producer’s recording essentials remain the same: microphone, GarageBand-outfitted laptop and a killer ear for finding niche samples primed for her to mold into the next dance-pop earworm.
The 22-year-old from Bath, England, may have started enlisting fellow producers to help polish her work, as on her recent album Heaven Knows, but make no mistake: From her early viral single “Pain” to her 2023 hit “Boy’s a liar, Pt. 2” with Ice Spice, PinkPantheress has been the creative mastermind. In fact, the self-described perfectionist — whose team lovingly refers to her as “Pink” in lieu of divulging her real name — admits that she often finds herself seizing control of her studio sessions with collaborators.

“As soon as I’m at a point where I can’t do anything else, that’s where I go, ‘OK, now can you do the rest?’ ” she says of her process, laughing. “It ends up being a collaborative thing. I just like to get what I can do out of the way first.” When she comes across another artist’s track that she can’t stop obsessing over, that usually means it’s about to become the skeleton of her next project. “I’m just like, ‘I need to somehow make this my song,’ ” she says.

Trending on Billboard

She can recall only one time that she had to ax a track because she couldn’t get a sample — the original producer’s royalties demands were simply too high. But Billboard’s 2024 Women in Music Producer of the Year knew that what she brought to the table on her own was valuable — something that might inspire young girls who also want to make music — so she walked away.

“For whatever reason, I’ve always felt strongly about that,” she says of her sense of self-worth. “Obviously, it’s a good thing.”

Billboard’s last Producer of the Year honoree, Rosalía, gave you a shoutout during her Women in Music interview. Which female producers inspire you?

That’s really sweet. I didn’t know she knew who I was. Since she’s a [female] producer as well, it’s really cool. There’s obviously not many of us. I’m always going to say WondaGurl, just because she’s who I looked up to when I was starting. Obviously, Imogen Heap, but these are all veterans. I need to tap into more up-and-coming ones.

Sampling has been your bread and butter from the start. How has your process changed over time?

At the beginning, I wasn’t really adding anything to my samples. I was basically just singing over instrumentals. I didn’t mind sampling, but I didn’t like how people… I think people thought it was lazy, and part of me understood what they meant. I’m chopping them, speeding them up or slowing them down way more. I’m adding more instrumentation so it’s more hidden, whereas before it would kind of just be the actual track itself.

Lia Clay Miller

You’ve said before that some of your songs are “crap.” Do you really think that?

I’m one of those people who, in my whole life, nothing is ever good enough. For better or worse, this is just how I am. I’ll put out a song and think at the time, “This is 100% amazing.” It’s only when I’ve put it out that I doubt myself. Does that mean I think the song’s actually bad? No. Because at the end of the day, I know it’s still a bop.

What advice do you have for other female producers trying to hold their own in the industry?

It’s the vibe you go in with that people judge to see if they can get away with stuff. If you know what you want to make as soon as you step into the room, there should be nothing stopping you from actually doing it. What I’m saying is, if there’s a MIDI keyboard there, ask to use the MIDI keyboard. If [other producers] say no, then that’s wild and definitely leave. But chances are, they’ll say yes.

This story originally appeared in the March 2, 2024, issue of Billboard.

Maren Morris wrote her first song as a preteen and says she knew, from that point on, that she wanted to be a singer. She long envisioned an equitable industry, particularly in country music, where she launched her career. But recently — after a particularly trying year in which headlines declared (not entirely accurately) that she was leaving country behind — the 33-year-old says she discovered something important: what she doesn’t want to do.
“What I’ve learned is that it’s not my job to inform everybody all the time about what I’m feeling,” Morris says, speaking from her Nashville home. “I want to talk and explain less and let the music speak for me, which was the whole point of getting into this in the first place.”

Trending on Billboard

Morris released her major-label debut, Hero, in 2016, featuring the breakout single “My Church,” for which she won her first Grammy (for best country solo performance). In 2018, she scored a crossover dance-pop smash with Zedd and Grey on “The Middle” — her first and only Billboard Hot 100 top 10 — and in 2019 released her acclaimed second album, Girl, which spawned her first Hot Country Songs No. 1, “The Bones.” That same year, she formed supergroup The Highwomen with Brandi Carlile, Natalie Hemby and Amanda Shires. And while Morris earned her first best country album Grammy nod with 2022’s Humble Quest, she’s most proud of last year’s two-song EP The Bridge.

Both EP tracks — the chilling “The Tree” and rallying “Get the Hell Out of Here” — connect her past of passionately speaking up for underrepresented voices in country music to her future of quietly speaking up for herself. “They were conceived in a moment of great reflection and heartbreak and loss and a little bit of grief and PTSD — all the things,” Morris says. (She finalized her divorce from singer-songwriter Ryan Hurd, with whom she has a young son, in February.) “They’re definitely a part of an important conversation that I was having with myself and my existence here in Nashville. They sonically sum up my last decade. I think it was a nice chapter close.”

Now Billboard‘s 2024 Women in Music Visionary feels lighter — and more excited — than ever as she embarks upon writing her next chapter, which she’ll do under Columbia New York rather than the label’s Nashville outpost she has long called home. “I’m just compulsively being creative right now,” she says. “This weighted blanket of burden has been lifted.”

Munachi Osegbu

You recently teased new music on Instagram, writing that you’re “barfing up [your] heart.”

Yes. That’s the new album title: Heart Barf.

If not that, what phrase defines 2023 for you?

I’m going to sound so Pinterest, but I think just letting go. Or changeover. I feel like I’m on this precipice of massive, massive change. And the music’s certainly reflecting that. In 2024, not that I’ve got an album done yet, but by the week [it’s] getting clearer and clearer what the theme and the sonics are. I’m not overthinking. I’m not trying to be micromanage-y like I typically am.

How does The Bridge represent that shift?

They are two of my proudest songs as a writer because as real and gritty and personal as I have gotten in past years, I don’t know if I’ve ever been quite as vulnerable as I had with those two. And it wasn’t comfortable to write them or to even release them or do any of the creative. Everything in that was a good green light that I was on the road to whatever is next.

You worked with Jack Antonoff on “Get the Hell Out of Here.” How did you two get together?

We met a year or two ago, and we were just fans of each other’s artistry and, obviously, on my end, his production of all my favorite artists. We’ve been writing a lot this year.

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Given his work with The Chicks and Taylor Swift — women who have had similar experiences in country music — what common ground did that create?

I think the background of what those women had gone through before me was … he was the perfect guy to feel trusting and safe with that sort of song. And then with “The Tree,” Greg Kurstin, whom I’ve worked with on my last two records, we have such a familiarity with one another. I love both of those guys so much. I feel like both of their résumés are so musically unbound — I’ve been pretty all over the map with songs of my own, but when you choose a producer, you’re hoping that they have the same melting pot of influences and don’t care about genre.

What artists do you admire for seamlessly navigating different genres?

Miley Cyrus comes to mind first. She’s got one of those voices, and her creative influences are clearly so vast. I mean, just look at the diversity of her albums — it’s almost Madonna-esque, where every album is a new genre or era, because she can do pop, she can do country, and then the Dead Petz record. And then obviously, my heroes: Dolly Parton really broke down barriers of genre with “Islands in the Stream” and “Here You Come Again” and was criticized for doing so at the time because it was like, “She’s leaving country. Dolly goes pop.” Taylor [Swift is a] huge chameleon. And then Sheryl Crow as well.

What genre do you see as the closest to getting it right in terms of inclusivity and representation?

They all have room to grow. [But] just in terms of worldwide reach and really being dominated by women, pop music. It’s kind of a cool Wild West because pop music can be anything: It can be Ariana Grande, it can be Taylor, it could be Noah Kahan. So I do like the freedom of that. Music is headed in a very interesting direction. The album of the year nominees for the Grammys, women dominated. I would hope that country music eventually does the same. Because when you have everyone’s stories, the music is better, and it ushers in younger artists and songwriters and musicians to want to move to Nashville, to want to make music here. It’s interesting to see people go to pop or pop labels [who came] through country.

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You said recently you got sick of being a “yes” person. What have you joyfully said “no” to?

In the beginning, I felt this massive sense of pride when I would send an email back and just be like, “No. Pass.” But now I’ve gotten so much better at setting a boundary that it doesn’t feel like a win or a loss. And the threat of that is always, “Well, she’s a diva.” But I hope I lead by example: You don’t ever have to be a b-tch, but you can absolutely put your foot down. Bending over backward is not a thing that I’m willing to do anymore to sacrifice sleep or time with my son. I have to take care of myself.

What’s something that previously felt out of reach but now feels like it’s yours for the taking?

I think just finding joy and inner peace … I wish it wasn’t such a struggle for me. Not that I think so highly of myself, but I wish I didn’t have such a throbbing heartbeat for world suffering. I sometimes wish I could just put my head in the sand and enjoy my privilege, but I don’t want to do that. That’s not the life for me. But I think I’m letting go of having everyone around me put their feet to the fire. I can only focus on myself and align myself with people that have the same wants and morals. I want this year to be about my own happiness — becoming a better mom and boss and human and writer and all the things.

This story originally appeared in the March 2, 2024, issue of Billboard.

Natascha Augustin, who was named managing director of Warner Chappell Music Germany in January, started at the company as a half-time intern, rotating among various departments. She didn’t yet know what she wanted to do, and when an executive asked her, “I said I wanted to be a bookkeeper,” she remembers with a laugh. “Because there were two old ladies there who every afternoon ate cake.” 
“He said, ‘You are not a bookkeeper’ – he knew better.” So, she became an A&R assistant at Warner Chappell in Munich. 

The way Augustin talks about music publishing in Germany – the only big country in which Warner Chappell is No. 1 by market share, with 27.8%, according to Official German Charts data – it’s actually hard to imagine her doing anything else. And aside from internships in New York at Matador Records and Beggars Group, and a short stint at Warner Chappell in LA., she really hasn’t.  

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Augustin owes much of her success to the rise of German hip-hop – Deutschrap – now the country’s biggest genre by market share. Years ago, Augustin got a call from Farid Bang, a German rapper of Moroccan-Spanish descent, who asked her about a publishing deal. At the time, “German rap was the enfant terrible of the music industry,” remembers Augustin, sitting in the airy listening room of Warner Music Central Europe’s new Berlin headquarters, but “I met with him and his story was interesting – he had done it all himself.” 

At a time when the genre was still dominated by imported American stars, indie labels and underground artists, Augustin went all in. “People would call him” – Bang – “and he’d send them to me,” Augustin says. “I just met them on an equal level.”  

In 2010, Augustin was named head of A&R. (She was subsequently promoted to Senior Creative Director and then vice president.) Within a decade, Warner Chappell had the No. 1 market share in Germany. This implies an even more impressive record of success with German songwriters given that the company is No. 3 globally and gets less market share in Germany from global music than its competitors.  

In some cases, Augustin says, she became “the main point of contact in the industry” for rappers that had independent label or distribution deals. But she also signed a number of major label stars, including Capital Bra, Luciano and Apache 207 – who, with iconic singer Udo Lindenberg had the No. 1 single of 2023, “Komet.” (The song was written in part by Apache 207 and the producer Sira, another Augustin signing.) In 2023, she signed the superstar Shirin David, who might be thought of as a Made-in-Germany Nicki Minaj. “Shirin was very influential,” says Augustin, who still lives in Munich but also spends considerable time in Warner Music Central Europe’s offices in Hamburg and Berlin. “She brought the American rap idea here for women.” 

In 2021, Augustin also played a key role in launching Atlantic Records in Berlin as a label focused on German hip-hop – an unusual joint role in recorded music for a publishing executive. She leveraged her connections in hip-hop to sign Yung Hurn, DJ Stickle, and Lil Zey, among others, but with the hiring of an executive to lead Atlantic and Augustin’s promotion, she’s now free to focus exclusively on publishing. One priority for the year ahead is Ayliva, a young rap star who writes her own songs and was the second-most-streamed artist last year after Taylor Swift.