Willie "Prophet" Stiggers

Dear Industry Leaders,
Last year, the Black Music Action Coalition and the Academy of Country Music joined together to launch OnRamp, a new initiative designed to create economic empowerment and access to the music industry for young Black creatives and industry executives, giving them a year of guaranteed income and a menu of mentorship services from music industry leaders.

Following the success of the OnRamp program, the Rock & Roll Hall of Fame has united with the BMAC to continue this important work and support both young female and Black creatives and industry professionals in search of careers as musicians, songwriters, producers and executives.The program assists young creatives with basic needs such as rent, utilities and food, as well as opens the door for previously challenging activities such as studio time, travel for shows or networking opportunities, marketing and even legal services. It also provides mentorship focused on improving inclusivity and equity within music and empowering the next generation of leaders in the early stages of their careers by granting access to professional development opportunities, mentorship and industry exposure. The BMAC will facilitate the program as well as document and track the artists’ and young professionals’ journeys as they share their stories of success and triumph from the year of empowerment.

After reviewing applications in 2023, the BMAC has selected 20 female and Black emerging creatives for the program. We are currently fundraising in order to begin the program during Black Music Month in June.

As we are all very aware of the incredible contributions female and Black creatives continue to make to the growth of our industry, we see the BMAC Music Maker Guaranteed Income and Mentorship Program as a valuable long-term partner that will provide a structured system that will open doors and train the next generation of creatives and executives in the music industry. We ask that you become an inaugural partner with us on this important initiative so that we can create the true scale needed to open the doors to the future creators and leaders in our industry.

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As part of Grammy Week 2024, BMAC co-founder and president/CEO Willie “Prophet” Stiggers hosted John Sykes, chairman of the Rock & Roll Hall of Fame Foundation; Michael Tubbs, founder of Mayors for a Guaranteed Income; Maura Cuffie-Peterson, director of strategic initiatives for guaranteed income for Creatives Rebuild New York; and Billboard editorial director Hannah Karp for an economic justice summit at UTA to galvanize the music industry to take action.

We now look to our industry and partners to donate to this initiative. We would be so grateful for your support.

WILLIE “PROPHET” STIGGERS, Co-founder and president/CEO Black Music Action Coalition

HANNAH KARP, Editorial director Billboard

JOHN SYKES, Chairman Rock & Roll Hall of Fame Foundation

IRVING AZOFF, Chairman/CEO The Azoff Company

ROB LIGHT, Managing partner/ head of worldwide music CAA

To support this program, please visit bmacoalition.org/halloffame.

This story originally appeared in the March 9, 2024, issue of Billboard.