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Academy of Country Music

Dear Industry Leaders,
Last year, the Black Music Action Coalition and the Academy of Country Music joined together to launch OnRamp, a new initiative designed to create economic empowerment and access to the music industry for young Black creatives and industry executives, giving them a year of guaranteed income and a menu of mentorship services from music industry leaders.

Following the success of the OnRamp program, the Rock & Roll Hall of Fame has united with the BMAC to continue this important work and support both young female and Black creatives and industry professionals in search of careers as musicians, songwriters, producers and executives.The program assists young creatives with basic needs such as rent, utilities and food, as well as opens the door for previously challenging activities such as studio time, travel for shows or networking opportunities, marketing and even legal services. It also provides mentorship focused on improving inclusivity and equity within music and empowering the next generation of leaders in the early stages of their careers by granting access to professional development opportunities, mentorship and industry exposure. The BMAC will facilitate the program as well as document and track the artists’ and young professionals’ journeys as they share their stories of success and triumph from the year of empowerment.

After reviewing applications in 2023, the BMAC has selected 20 female and Black emerging creatives for the program. We are currently fundraising in order to begin the program during Black Music Month in June.

As we are all very aware of the incredible contributions female and Black creatives continue to make to the growth of our industry, we see the BMAC Music Maker Guaranteed Income and Mentorship Program as a valuable long-term partner that will provide a structured system that will open doors and train the next generation of creatives and executives in the music industry. We ask that you become an inaugural partner with us on this important initiative so that we can create the true scale needed to open the doors to the future creators and leaders in our industry.

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As part of Grammy Week 2024, BMAC co-founder and president/CEO Willie “Prophet” Stiggers hosted John Sykes, chairman of the Rock & Roll Hall of Fame Foundation; Michael Tubbs, founder of Mayors for a Guaranteed Income; Maura Cuffie-Peterson, director of strategic initiatives for guaranteed income for Creatives Rebuild New York; and Billboard editorial director Hannah Karp for an economic justice summit at UTA to galvanize the music industry to take action.

We now look to our industry and partners to donate to this initiative. We would be so grateful for your support.

WILLIE “PROPHET” STIGGERS, Co-founder and president/CEO Black Music Action Coalition

HANNAH KARP, Editorial director Billboard

JOHN SYKES, Chairman Rock & Roll Hall of Fame Foundation

IRVING AZOFF, Chairman/CEO The Azoff Company

ROB LIGHT, Managing partner/ head of worldwide music CAA

To support this program, please visit bmacoalition.org/halloffame.

This story originally appeared in the March 9, 2024, issue of Billboard.

Fran Boyd, former executive director of the Academy of Country Music, died March 9 at 84.
Boyd played a key role in shaping and advancing the ACM from its early years in California in the late 1960s, through the start of the millennium.

Boyd joined the ACM as an executive secretary in 1968, as the organization’s first paid employee. She rose through the ranks over the years; in 1995, following the passing of her husband Bill, who himself led the Academy, Fran was named executive director. Boyd oversaw year-round operations and also served as talent producer for the ACM Awards, and oversaw nearly every aspect of the annual awards presentation.

The ACM Awards’ signature “hat” trophy was created the same year Boyd joined the ACM. Among the winners that year were Glen Campbell, Lynn Anderson and Bobbie Gentry.

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During her tenure, Boyd saw the organization open its first office in Hollywood, and rebrand its name from the Academy of Country and Western Music to the Academy of Country Music in the 1970s. During her time at the ACM, the organization also moved the awards show to major California venues including Disneyland, Universal Amphitheatre and Knott’s Berry Farm.

Boyd retired from the ACM in 2002, after more than three decades of service. She said at the time, “I continue to be proud of all the Academy of Country Music has accomplished in my time. It has given me great joy to see so many young country artists rise from newcomers to having great careers. The Academy has helped music fans acknowledge country music as the enduring genre it deserves to be.” 

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“Her tireless work and years of dedication to this organization, the country music industry and its artists cannot be overstated, and her legacy with the Academy will forever live on,” Damon Whiteside, CEO of the Academy of Country Music, said in a statement.

“Fran Boyd played an essential part in the Academy’s history, stretching way back to the earliest days in the 1960s and steering the ship through decades of change, innovation, and growth, all while fostering an incredible passion for country music,” added Gayle Holcomb, ACM Board Sergeant-At-Arms and longtime board member. “Fran will always be remembered as a champion for our industry, its artists, and this organization. On behalf of the ACM Officers and Board of Directors, I send our gratitude, prayers, and condolences to the Boyd family.”

In lieu of flowers, donations can be made to Alive Hospice Nashville or the Alzheimer’s Association in Boyd’s honor.

The Academy of Country Music has added Gil Beverly to its leadership team, as executive vp and chief business officer. Beverly joins the Academy following more than four years with the Tennessee Titans, where he served as the NFL team’s chief marketing and revenue officer.

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In his new role Beverly will supervise and manage the Academy’s business operations and manage all revenue streams, as well as play a key role in shaping the Academy’s growth strategy by identifying and evaluating business opportunities, and will work with the CEO to oversee and manage staff, all while supporting the Academy’s mission of connecting the industry, artists and fans.

During Beverly’s time with the Nashville-based Titans, he helped revitalize the team’s brand through lifestyle marketing and activations in music, art, fashion and fitness, as well as advertising and social media campaigns. Beverly also served as executive project lead for the preliminary stages of the new Titans stadium plan.

Prior to joining the Titans organization, Beverly served as vp of partnership solutions at Learfield Sports in Plano, Texas, after a 13-year stint at ESPN, where he oversaw the go-to-market strategy for multimedia sales and sponsorships for the launch of the College Football Playoff as vp of college sports marketing.

“Gil Beverly is a proven leader who has ushered in new levels of success for numerous category-leading organizations, and we can’t wait to tap his exceptional expertise, passion, and drive at the Academy of Country Music to help us continue to innovate, grow, and succeed, particularly as we look ahead to our landmark 60th anniversary awards show celebration in 2025,” Damon Whiteside, CEO of the Academy of Country Music, said in a statement. “In his role, he will play an integral part in shaping the future of the Academy from financial, strategic, and organizational standpoints, and Gil exemplifies all the traits that power the ACM to reach new heights and support our industry. On behalf of our Board of Directors and Officers, as well as our Members and staff, I couldn’t be more excited to welcome him to team ACM!”

“I am extremely honored and excited to join Damon Whiteside and his team at the Academy of Country Music,” Beverly added. “The Academy has proven to be a visionary organization through its premium content and events and groundbreaking partnerships with Amazon and the Dallas Cowboys, among others. I believe the organization is poised for significant growth and will continue to be a powerful leader in the music industry in the future.”

“The Official ACM Awards Red Carpet Show – hosted by Amber Anderson, Priscilla Block, BRELAND, Elaina Smith, and Kelly Sutton – is streaming live here on Thursday, May 11 at 7pm ET I 4pm PT. This year’s top ACM Awards nominees include HARDY, Lainey Wilson, Kane Brown, Luke Combs, Miranda Lambert and Cole Swindell. The […]

As the Academy of Country Music Awards gear to up head to the Lone Star State this year, several country music artists and supporters are sharing their personal definitions of country music.

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Miranda Lambert, Shania Twain, Trixie Mattel, Breland, Lainey Wilson and more have teamed up for an ACM Awards pre-show campaign, “What Country Music Means to Me,” which celebrates the breadth and international scope of the genre’s reach.

Lambert, a 38-time ACM Award winner and Texas native, says in the video, “Country music makes me happy. It’s just my roots. It’s what I loved the most about the music I grew up on and that’s why I love making that kind of music.”

“Country music to me is the sound of home,” says Nigerian-American singer-songwriter Joy Oladokun, who was nominated for emerging act of the year at the 2021 Americana Music Honors & Awards. “In Nigeria, country music has this huge following because it’s a rural country. The sounds of guitars and singing about working and care and love and family is really familiar. To me, listening to country music doesn’t just sound like this small town, it sounds like this country in Africa miles away.”

“Country music is a lifestyle,” Twain says. “Country music was always this huge influence on how I write very statement lyrics.”

Drag queen, television personality and singer-songwriter Mattel adds, “If you like fake hair and sequins, country music is for you.”

Meanwhile, Nashville native and Dodgers player Mookie Betts shares, “As a Nashville native, country music has been a huge part of my life. I grew up around it. As I’ve gotten older, I’ve grown to really appreciate it and get into it.”

The 2023 Academy of Country Music Awards will be held May 11 in Frisco, Texas, airing on Amazon’s Prime Video. This year, Dolly Parton returns to co-host the ACM Awards along with first-time host Garth Brooks.

See the video for the ACM Awards’ “What Country Means to Me” campaign below:

Morgan Wallen will headline an all-star benefit concert for ACM Lifting Lives during ACM Awards week in May. ACM Lifting Lives LIVE: Morgan Wallen & Friends, Presented by VGT by Aristocrat Gaming, will be held Wednesday, May 10, on the golfing green at Topgolf The Colony.

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The show will take place a day prior to the 58th annual ACM Awards show on Thursday, May 11, set to be held at Ford Center at The Star in Frisco, Texas.

Joining Wallen will be reigning ACM new female artist and song of the year winner Lainey Wilson, “Rock and a Hard Place” hitmaker Bailey Zimmerman, and Wallen’s Big Loud Records labelmates HARDY and ERNEST. Also on the bill is DJ 13lackbeard.

Just prior to the benefit concert, ACM Lifting Lives will welcome the return of Topgolf Tee-Off and Rock On Fundraiser at Topgolf The Colony.

General Admission tickets on the green are separate from the Topgolf Tee-Off and Rock On tournament access and will be available to ACM Members, ACM A-List subscribers, 58th ACM Awards ticket holders, and Topgolf Friends and Family through an exclusive presale, which launched Thursday (March 23). Remaining tickets will be available for a general public on-sale beginning this Friday, March 24 at 10 a.m. CST through AXS. Those who have purchased bays for golf will be able to remain in their bay for the concert, with the bay serving as a suite to watch the show.

“ACM Lifting Lives does great work providing aid in times of need to folks inside and outside of the music industry,” Wallen said via a statement. “My band and I are excited to help them raise funds to continue doing this amazing work.”

“The support of Country Music artists and the industry as a whole are who make the impactful work of ACM Lifting Lives possible,” added ACM Lifting Lives Executive Director Lyndsay Cruz. “We are so thankful to Morgan, HARDY, Lainey, ERNEST, Bailey and DJ 13lackbeard for volunteering their time to help us raise money and awareness, and we know music fans in Texas will be blown away by this all-star lineup!”

In addition to distributing more than $4 million to date through its Covid Relief Fund, ACM Lifting Lives provides critical support through the Diane Holcomb Emergency Relief Fund, significant annual commitments to Vanderbilt Children’s Hospital, Music Health Alliance, and the Ryan Seacrest Foundation, and individual grants to organizations that reach communities all across America.

The ACM Awards will air live on May 11, exclusively via Prime Video.

Wallen recently broke the record for the most songs simultaneously charted on the Billboard Hot 100, entering 36 songs on the chart on the survey dated March 18, marking the entirety of his new album, One Thing At a Time. The album also marks a second week at the pinnacle of the all-genre Billboard 200 albums chart.