web3
Billy McFarland‘s long, strange redemption arch is taking another weird turn tonight in Austin, Tex., where the convicted Fyre Fest fraudster will fight in a karate tournament organized to entertain podcaster Joe Rogan and several hundred crypto executives attending a blockchain and Web3 conference.
McFarland will face Justin Custardo, best known for being the founder of the Web3 Breakfast Club channel on YouTube, which has about 1,000 subscribers. Organizers of the conference, dubbed Consensus 2024, insist the fight is an officially sanctioned bout by Karate Combat, a martial arts league built around crypto tokens that fans can trade while watching fights between former Olympians in their late 30s and early 40s. McFarland and Custardo will fight in the heavyweight division of Karate Combat’s Influencer Fight Club series, with Karate Combat oddsmakers giving Custardo a 52%-48% advantage over McFarland.
Since being released from prison in May 2022 after serving most of his six-year sentence on fraud charges related to the disastrous 2017 Fyre Festival in the Bahamas, McFarland has managed to stay in the limelight through a variety of media stunts and promises to repay the $26 million he admitted to stealing from investors. That includes a long-running promise to successfully stage Fyre Fest. The date for that event has been pushed back several times — it’s now supposedly scheduled for sometime in 2025 — with a location, lineup and plan of any kind all TBD at the moment.
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Tonight’s fight will be streamed across Karate Combat’s social media pages starting at 6 p.m. CT and will be attended by Rogan, who told viewers of his podcast earlier this week that he would be in attendance to watch the main event between American fighters Ross Levine and Adrian Hadribeaj.
McFarland has posted several videos on Instagram that show him training for the match, including one video where he punches through a pizza box housing a large pepperoni pizza and another in which he kicks a watermelon.
McFarland’s opponent Custardo appears to be taking a more holistic approach to training for the fight, focused on weight loss, technical skills work and mental acuity training through philosophical puzzles posed by his followers.
The men have been trading shots over social media in the lead-up to the fight. Yesterday, McFarland and Custardo came face to face at the official weigh-in in Austin, where the two men, clad in blue jeans and white button-up shirts, traded barbs and sized each other up, appearing to almost come to blows at one point.
“I’ve been training Muay Thai and I’m going to kick (Custardo) very hard,” McFarland warned when asked about his training regimen by the event’s emcee. At a press conference after the weigh-in, Custardo fired back, warning that “every punch [McFarland] takes is in honor of every person he scammed.”
McFarland told the audience he would donate all winnings to victims of his fraud.
Besides his restitution fund, McFarland faces a civil lawsuit claiming he ripped off an investor who gave him $740,000 after getting out of prison. An attorney for 54-year-old Jonathan Taylor of New York — who met McFarland while both were serving prison sentences at Elkton Federal Correctional Institute in Ohio, — claims McFarland needs to appear in court and agree to repay him or face legal action for civil fraud, conversion, civil conspiracy, breach of contract and unjust enrichment.
An attorney for McFarland said Taylor is trying to profit off his connection to McFarland, stating, “we tried multiple times to repay Jon his money, but his lawyers went silent despite our repeated attempts to contact them. We remain open to a settlement.”
Korn guitarist Brian “Head” Welch has invested in Atlantic Behavioral Health, a new mental health treatment center serving Massachusetts and New Hampshire. The center focuses on anxiety, depression and other mental health disorders, combining individual therapy, group therapy and medication management. “Partnering with Atlantic is so personal to me and not just another business to invest in,” said Welch in a statement. “I know what it feels like to live at the bottom of a dark pit, but I also know if you put in the work, the light will come back on, and Atlantic is going to help so many people find that light switch.”
Tune.FM, a Web3 decentralized music streaming platform with an integrated music NFT marketplace, received $20 million in funding from investment group LDA Capital. Tune.FM allows artists to monetize their fanbases through streaming royalty micropayments and digital music collectibles with exclusive unlockable experiences powered by the JAM token ($JAM) using Hedera Hashgraph distributed ledger technology. Tune.FM will use the funds to grow its user base, expand its development team, launch new products and increase liquidity for the JAM token internationally.
iHeartMedia has formed a strategic collaboration with Zigazoo Kids, which encompasses social networks Zigazoo (for children 13 and up) and Zigazoo Kids (for children under 13). Under the deal, the companies will explore opportunities between iHeartMedia’s portfolio of music and podcasts and Zigazoo’s content. iHeartMedia will additionally launch a national, multi-million-dollar campaign across its multiplatform audio network to stoke further awareness of Zigazoo’s social networks.
Independent radio promotions firms Your Army and Strange Loop Promo have merged. Under the deal, both companies will now operate under the Your Army banner out of offices in L.A., New York and Vancouver, Canada.
The U.K. office of Believe has signed a long-term label solutions partnership with Mahogany, the global multi-platform music brand behind the Mahogany Sessions YouTube channel. Under the agreement, Mahogany will handle global distribution for Mahogany’s label, Mahogany Records, along with its video platforms Mahogany Sessions, COVERS and Lagoon. Mahogany will additionally work with Believe’s audience development team to develop the global reach of its imprints across established and developing markets and expand their content into new territories, genres and audio-visual formats. Forthcoming plans include the public launch of Mahogany’s bespoke digital distribution service, Mahogany Songs.
Sony Music Masterworks has formed a strategic venture with London-based live entertainment company Roast Productions. Operating internationally, Roast Productions produces theater, concerts and family entertainment events. Founders Bonnie Royal and Michael Stevens will continue leading Roast’s day-to-day operations while partnering with Masterworks on developing a range of new productions. They will work closely with Masterworks president Mark Cavell and Ollie Rosenblatt, founder/CEO of U.K.-based producer/promoter Senbla.
Comedy festival SF Sketchfest has partnered with livestreaming platform Veeps to stream five of its featured shows exclusively on the platform between Jan. 21 and Feb. 4. The shows to be livestreamed are: Triumph the Insult Comic Dog’s Let’s Make A Poop!, Kids in the Hall: Scenes They Wouldn’t Let Us Do, Varietopia with Paul F. Tompkins, Hello From Magic Tavern and The Trav-enture Zone: A Night of Dungeons & Dragons & Also Comedians. The Kids in the Hall and Tompkins shows will only stream live; the others will be available to replay for 48 hours.
ASM Global has announced a new naming rights partnership with Strawberry Hotel Group that begins in July. Under the deal, ASM will rename the former Friends Arena in Stockholm, Sweden, to Strawberry Arena.
Artelize — a platform that uses artificial intelligence to collect information about concerts and events in opera, classical music, ballet and dance, musicals, spoken theater and jazz, allowing artists and producers to quickly create posts that promote their upcoming events — has closed a pre-seed funding round of €1 million ($1.09 million) led by Bjørn Bruun, founder of Danish fashion brand Bruuns Bazaar, along with other angel investors. Based in Copenhagen, Denmark, Artelize also received a government grant from the Danish Innobooster Programme and a loan facility from the Danish Export and Investment fund as part of the round. The funding will allow Artelize, which is mainly focused on the U.S. market, to expand into the United Kingdom and Europe.
ADA Italy has signed a distribution deal with LaTarma Records. Founded by Marta Donà, LaTarma’s roster includes Ale, Giovanni Toscano, Dolcedormire, Matteo Crea and Angelina Mango.
Production music company ALIBI Music has signed Cadence Music Group as its new synch agent for Canada.
Vault Music — a platform created by the co-founders of online sports betting company FanDuel that allows artists to create exclusive, limited-edition music releases — has launched a new game that lets players create and manage their own fantasy roster of musicians for cash prizes.
Dubbed Fantasy Record Label, the game — launched by Nigel Eccles and Rob Jones — is designed to create a new revenue stream for emerging musicians while simultaneously giving music fans a way to invest in artists.
To play, users are invited to “sign” five artists on Vault Music by purchasing a “vault” — a digital music collectible built using NFT technology — from the artists they see as having growth potential. Rosters are scored on the change in artists’ Spotify monthly listeners count, a metric that’s updated daily. Final standings are calculated by adding all five artists’ Spotify monthly listener gains and losses over a one-week period, after which the top 10 fantasy record labels win cash prizes.
As an artist becomes more successful, demand increases for their vaults, thereby raising the price of those assets and benefitting players who have “signed” them to their rosters. Players can buy, sell or trade vaults each week. Artists receive 70% of each sale, with 15% percent taken in processing costs and Vault Music taking an additional 15%. Each time one of their vaults is resold, artists receive 7% of the resale price.
“Think fantasy sports but for the music industry,” said Eccles, co-founder/CEO of Vault Music, in a statement. “I believe that unlike the sports and gaming industries, music has failed to energize top fans and embrace new formats. Streaming has been great for the music industry’s bottom line, but it serves passive listeners, not diehard fans. Our goal is to bring joy, pride, and competition back to collecting music, and create upside for both fans and artists in the process.”
Successful players also receive “Vault points,” which are airdropped each week based on performance and which are designed to encourage roster optimization and long-term strategy. “Over the next few months we plan to reveal more about the value of points,” Eccles tells Billboard. “Our first players are helping build the ecosystem so we want to use points as a way to track that so we can give back to them when the product is more developed.”
According to Eccles, nearly all artists on Vault Music will be available for players to “sign.” Some of the more prominent artists on Vault Music currently include BLÜ EYES, Jordan Hart, Naika, Telescreens and FLETCHER.
“The best part about this game is that we’re using fandom to put more money in artists’ pockets at the time when they need it most,” added Kara Burney, chief marketing officer at Vault Music. “Already we’ve seen artists earn more with a single release on Vault Music than they’ve earned from streaming in a year. That’s because in our game, just as with real record labels, up-and-coming artists have the most potential upside. Our players are incentivized to discover, collect releases, and sign the next music stars to their fantasy label before their big break. It’s a music economy where everybody wins.”
At launch, Fantasy Record Label is only available in the United States, though Vault hopes to extend it to other markets soon.
As the tech hype shifts from crypto to AI, the Web3 space is left trying to figure out sustainable use cases for NFTs and blockchain technology. Progress is being made through shared streaming royalties, Web3 fan clubs that unlock exclusive content, and a new wave of independent artists finding their first supporters and early fans by releasing their music on-chain.
However, Web3 still attracts cash grabs and, sometimes, outright scams. This mix of good and bad was reflected in April as many independent artists stood shoulder to shoulder with Snoop Dogg in terms of sales — but the month was marred by a rushed Soulja Boy NFT that was delisted from major platforms.
Overall, April was the worst month for NFT volume (in ETH terms) on the popular sales platform OpenSea since July 2021 and that weakness was reflected in the music NFT market. Volume across the 10 biggest projects netted 278.4 ETH, down from 381 ETH in March. In dollar terms, it’s $509,714, compared to March’s $697,393. Based on analysis of sales data from 19 different NFT platforms, independent releases combined with secondary sales volume on OpenSea, here are the 10 biggest-selling music NFTs and collections in March 2023.
1/ Soulja Boy – 3D Game NFT (Delisted by OpenSea)Monthly trading volume: 114 ETH ($208,734)Primary sales (March): N/ASecondary sales: 114 ETH ($208,734)Drop date: April 6
After Soulja Boy was charged in March for promoting cryptocurrencies without disclosure by the SEC, the rapper dropped a series of NFTs, with one collection removed by OpenSea for copyright infringement.
Soulja Boy launched a collection of 500 3D NFTs which promised to unlock exclusive extras in his upcoming video game. The NFTs sold out within hours, generating 68 ETH ($124,508), but the collection was later taken down by leading NFT platform OpenSea because the artwork featured the Ferrari logo — a copyright infringement. The NFTs still exist on the Ethereum blockchain but cannot be traded or sold by holders. A second collection followed (without the Ferrari logo) generating 10 ETH ($18,310) volume, and a third collection of pixel art generated 36 ETH ($65,916).
The NFT community hit back at Soulja Boy, not only for the fumbled NFT projects but for pocketing as much as $730,000 over recent years for promoting crypto and NFTs — many of which turned out to be scams.
2/ Snoop Dogg – Various collectionsMonthly trading volume: 39.896 ETH ($73,049)Primary sales (March): 5.775 ETHSecondary sales: 34.121 ETHDrop date: various
A rare Snoop Dogg NFT — the “golden egg” from his XYZ track — sold for 20 ETH in April, the highest price paid for a single music NFT on Web3 music platform Sound.xyz. The “golden egg” is a unique 1/1 collectible associated with the song within the bigger collection of 10,000. Golden eggs are often valued highly by music collectors on the platform. Snoop Dogg also dropped another song, Let Me Hit That, on Sound.xyz last month, netting a further 5.74 ETH ($10,509), while his “Bacc on Death Row” NFT collection generated 14 ETH ($25,634) in trading volume on OpenSea.
View the collection on Sound.xyz.
3/ DeafbeefMonthly trading volume: $61,314Primary sales (March): $46,000Secondary sales: $15,314Drop date: March 2021
Deafbeef is a music project valued like fine art by many in the Web3 space. It’s a collection of generative music, created by an algorithm, and coded into existence on a 10-year old computer by musician Deafbeef. Minted straight to the Ethereum blockchain at the moment of creation, it represents an experimental art form only possible through Web3 and it’s considered one of the most important early NFT experiments. These rare items are often referred to as “grails” and thought of like art pieces. A single edition changed hands for $46,000 last month, while Deafbeef also sold a new piece at auction for $15,314.
View the collection on OpenSea.
4/ KINGSHIP – “Keycards”Monthly trading volume: 23 ETH ($42,113)Primary sales (March): N/ASecondary sales: 23 ETHDrop date: May 2022
The Bored Ape Supergroup has become a permanent fixture of the monthly roundup with another month of strong trading volume on OpenSea through April. KINGSHIP recently launched a way for holders to generate rewards called ‘Crowns’ by participating in the community, which they can use to buy exclusive items and NFTs via a new auction system.
View the collection on OpenSea.
5/ PLS&TY – “New Color”Monthly trading volume: $37,229Primary sales (March): $37,229Secondary sales: N/ADrop date: April 27
PLS&TY is a prolific EDM producer with hundreds of millions of streams across his music on YouTube and Spotify. He’s also an early adopter in the NFT space. The producer’s latest collection on GALA Music — a Web3 music platform that Snoop Dogg called his home for Death Row Records featuring several NFTs drops from artists on the label — generated $37,229 with a collection of 300 audiovisual NFTs.
View the collection on OpenSea.
6/ X Li – “think i’m in love with you”Monthly trading volume: 20.121 ETH ($36,841)Primary sales (March): 20.121 ETHSecondary sales: N/ADrop date: April 26
Independent LA singer X Li exploded onto the Web3 music scene in April with a heartbreak ballad — a departure from the typical EDM and hip- hop sounds that dominate the space. The track quickly rocketed to the top three3 most collected songs on Sound.xyz with over 4,000 mints. X Li has previously worked with Sony Music Entertainment China but is now embracing Web3 and building a music community called Liberal Mafias.
View the collection on Sound.xyz.
7/ Violetta Zironni – “Another Life”Monthly trading volume: 11 ETH ($20,141)Primary sales (March): N/ASecondary sales: 11 ETHDrop date: Feb. 20
Italian singer-songwriter Violetta Zironi launched an NFT collection, Another Life — an EP encompassing five tracks and 5,500 unique profile picture illustrations. Holders get access to virtual shows, live concerts and the ability to use the songs for their own projects. The project launched in February but continued to generate strong secondary sales through April.
View the collection on OpenSea.
8/ LNRZ – “Satellites”Monthly trading volume: 6.3 ETH ($11,535)Primary sales (March): 6.3 ETHSecondary sales: N/ADrop date: April 21
LNRZ is a music collective founded by Reo Cragun, a pioneering artist in the Web3 music space and vocalist on Flume’s EP “Quits.” The collective is known for releasing music NFTs every week through curated drops with select artists, but in April they released their first original body of work. Satellites is a six-track album featuring five emerging musicians that came together at a songcamp in Las Vegas. The LNRZ community voted on the price, supply and rarity structure of the NFT drop, which sold out 1,250 editions in 24 hours.
View the collection on Sound.xyz.
9/ Culture Code, Araya & RUNN – “After All”Monthly trading volume: ~$9,697Primary sales (March): ~$9,697Secondary sales: N/ADrop date: April 10
After All is a dreamy electronic track that racked up 800,000 streams since its release in February. DJ and producer duo Culture Code sold a percentage of streaming royalties in the track via music rights platform Royal. The pair sold approximately 100 gold tokens offering 0.1228% ownership each, and three diamond tokens at $899 each offering 1.6204%.
View the collection on Royal.
10/ Illenium – “Illenium Fire, Ice & Ash” digital deluxe albumsMonthly trading volume: $8,908Primary sales (March): $8,908Secondary sales: N/ADrop date: April 27
DJ and producer Illenium entered the top 10 in March with a Web3 access pass that granted access to a fan club powered by tech company Medallion. He returned in April with the release of a digital deluxe album, available in three limited editions, only to the fan club. Fans that own the first two editions can unlock the ultra-exclusive third edition, or two fans can team up to unlock the third.
Only available to fan club members.
Methodology: The chart was compiled using data from primary music NFT sales across 19 different NFT platforms, independent releases and combined with secondary volume data from OpenSea. Data was captured between April 1 – April 30, 2023. Conversion rates from crypto to US dollars were calculated on April 30.
Disclaimer: The author owns NFTs from LNRZ and Snoop Dogg, however, the above list is based purely on sales data.
Symphonic Distribution has partnered with Bonsai, a new company that connects artists and fans and opens up new modes of monetization, to give Symphonic artists’ early access to Bonsai tools. This includes “audiograms,” a product that allows artists to send fans an answer to any question as an audio file. The file is then paired with a visual generative artwork, creating an original collectible.
Bonsai touts this marquee product as a fun, interactive way to bridge the gap between artist and fan — and a novel form digital merchandise.
The company launched in 2022 as the brainchild of co-founder and CEO Patrick Sullivan and co-founder and COO Jake Rosenfeld. Sullivan is an entrepreneur best known for founding RightsFlow, which he sold to YouTube in 2011, and Source3, which was purchased by Meta in 2017. Rosenfeld previously headed Correlation Ventures’ New York branch.
Since their launch in 2022, Bonsai has collaborated with 30 rising artists to test out their offerings, including Amir Obè, The Faim, Diara Dylla, Fly By Midnight and The Holdup. The team up with Symphonic marks their first major partnership.
“Bonsai has created a refreshingly simple and extraordinarily useful platform that connects artists with superfans and monetizes a personal, feel-good exchange, in the form of a simple voice memo recording,” says Nick Gordon, chief partnership officer at Symphonic. “We’ve known their team through many huge successes in the past and are proud to introduce our clients to the potential of Bonsai.”
“Symphonic’s ethos is all about helping artists maximize earnings from their music,” adds Jake Rosenfeld, co-founder and COO of Bonsai. “Our values are completely aligned, and we couldn’t be more excited to launch our partnership.”
Financing and investment company Cutting Edge Media Music acquired the full music catalog of United Kingdom-based media company First Score Music. The acquisition gives Cutting Edge complete master and publishing rights to over 75 film scores, including original music rights to films from Andy Serkis and Jonathan Cavendish‘s Imaginarium Productions. This includes Imaginarium’s upcoming animated version of George Orwell’s Animal Farm as well as its Taika Waititi-directed film Next Goal Wins with a score by Michael Giacchino. The catalog also includes scores by composers such as Carter Burwell, Christophe Beck, Hildur Guðnadóttir, David Newman and Rachel Portman for films including Sicario: Day of the Soldado, Three Billboards Outside Ebbing Missouri, Midway and Greenland.
Atlantic Records formed a joint venture with TAG Music, a new record label founded by artist-turned-executive Gabe Saporta (Cobra Starship, Midtown). The first releases under the deal include the singles “Nosebleed” from Los Angeles-based singer Sophie Powers (released March 31) and “Red Is My Favorite Color” from emo alt-rock artist Jules Is Dead in April.
China-based streaming service NetEase Cloud Music renewed its deal with independent Asian “Mandopop” label Rock Records to distribute both its back catalog and upcoming releases in China. Under the agreement, NetEase and Rock Records will continue collaborating to promote Rock Records artists and content; the new deal also “extends the strategic cooperation towards more in-depth initiatives on copyright cooperation between the two parties,” according to a press release, including the rights to sublicense Rock Records music for various uses including third-party applications, website background music and smart devices. Founded in 1980, Rock Records is home to popular artists including Tayu Lo, Jonathan Lee and Wakin Chau.
Symphonic announced a partnership with Boston-based music technology company Formless that will see Symphonic integrate Formless’ SHARE Protocol for blockchain technology. The protocol will roll out to a select group of Symphonic clients who express an interest in Web3. Artists using the technology will be able to control access terms to their music, including streaming price, and receive payments instantly while splitting royalties with collaborators and fans.
PayPal and Live Nation unveiled a multi-year partnership naming PayPal as the “preferred payments partner” of Ticketmaster, according to a press release. Under the deal, fans will be able to pay with PayPal, PayPal Pay Later products and Venmo across the Ticketmaster platform. PayPal Braintree will also become Ticketmaster’s primary global payment processor, speeding up the checkout process while giving fans access to event add-ons like merchandise and parking for purchase. The partnership also entails an “expanded global marketing program to drive broad engagement and fan loyalty through experiences and offers,” including by rewarding a limited number of fans who use PayPal and Venmo to pay for festivals like Bonnaroo, BottleRock and Lollapalooza with ticket discounts and “Cashless credits” to those events.
March saw the launch of two Web3 record labels, a free NFT from Grimes and NFT streaming royalties tied to several viral hits. Overall, the crypto market has bounced back with Ethereum now 100% higher than its lows of last year, injecting some optimism back into the crypto economy.
However, it was a weaker month for music NFTs — a common symptom of the NFT market when crypto prices are trending higher as many buyers prefer to hold onto their ETH as it gains value. Volume across the 10 biggest projects netted 381 ETH compared to 1,016 ETH in February. In dollar terms, it’s $697,393 compared to February’s $1.6 million. Based on analysis of sales data from 19 different NFT platforms, independent releases combined with secondary sales volume on OpenSea, here are the 10 biggest-selling music NFTs and collections in March 2023.
1/ Helix Records Genesis PassMonthly trading volume: 137 ETH ($250,710)Primary sales (March): ~91 ETHSecondary sales: 46 ETHDrop date: March 10
Patrick Moxey, founder of PayDay and Ultra Records, has launched a new label with Web3 at its heart. Helix Records sold 3,333 NFT genesis passes in March, granting access to the inner workings of the label. Holders can pitch their music to Helix Records’ A&R team, get access to free tickets and claim a free NFT of Marshall Jefferson’s iconic house classic ‘Move Your Body.’ Moxey aims to onboard the label’s entire roster of dance artists into Web3.
View the collection on OpenSea.
2/ Grimes – Gen-1 AvatarsMonthly trading volume: 60.7 ETH ($111,081)Primary sales (March): 60.7 ETHSecondary sales: N/ADrop date: March 24
To celebrate a performance at Ultra Festival, Grimes dropped a free NFT on Web3 platform Zora in March. The Grimes Gen-1 avatars will unlock quests, exclusive music and other digital experiences. More than 78,000 were minted in a 7-day window. Although the NFTs were free, each edition was subject to a 0.000777 platform fee which generated a total of 60.7 ETH.
View the collection on Zora.
3/ Dreams Never Die – Founders PassMonthly trading volume: 46 ETH ($84,180)Primary sales (March): ~40 ETHSecondary sales: 6 ETHDrop date: March 15
Dreams Never Die is a record label founded by Chad Hillard, credited for discovering Billie Eilish and breaking “Ocean Eyes” through his music blog HillyDilly when the track had less than 1,000 plays on SoundCloud. Fast forward eight years and Hillard’s record label Dreams Never Die has established itself deeply in Web3 culture.
The label was the first to release a debut single as an NFT via their flagship artist Sloe Jack and last month launched a thousand Founders Passes. The NFT gives holders the opportunity to participate in the label as scouts and other roles, as well as get direct feedback on music.
View the collection on OpenSea.
4/ KINGSHIP – Key CardsMonthly trading volume: 37 ETH ($67,710)Primary sales (March): N/ASecondary sales: 37 ETHDrop date: July 2022
The Bored Ape supergroup launched a new initiative in March called Crowns. Members of the KINGSHIP community can earn Crowns by helping out new members, retweeting social posts, sharing music and engaging in the Discord server. The Crowns can then be redeemed for items in the upcoming KINGSHIP digital store.
View the collection on OpenSea.
5/ Violetta Zironi – Another Life Monthly trading volume: 30 ETH ($54,900)Primary sales (March): N/ASecondary sales: 30 ETHDrop date: Feb. 20
Italian singer-songwriter Violetta Zironi recently launched a new collection, Another Life — an EP encompassing five tracks and 5,500 unique profile picture illustrations. Holders get access to virtual shows, live concerts and the ability to use the songs for their own projects. The project launched in February but continued to generate strong secondary sales through March.
View the collection on OpenSea.
6/ Maddix – Heute NachtMonthly trading volume: $36,990 Primary sales (March): $36,990Secondary sales: N/ADrop date: March 15
Producer Maddix released Heute Nacht in October of last year and it quickly turned into a viral hit, racking up 20 million Spotify streams in five months. In March, the track was released as a collection of 260 NFTs via Royal, offering a percentage of streaming royalties in the hit song. 250 ‘Gold’ tokens give holders 0.0295% of royalties while 10 ‘Diamond’ NFTs offer 0.262% ownership.
7/ David Guetta, Martin Garrix, Romy Dya, Jamie Scott – So Far AwayMonthly trading volume: $30,781Primary sales (March): $28,000Secondary sales: 1.52 ETH ($2,781)Drop date: March 28
With 352 million streams, So Far Away dropped as a collection of 200 NFTs in March, each offering 0.01% ownership in the track. The NFT was released via Anotherblock which unlocks streaming royalties in major hits, usually via a producer or songwriter’s share rather than the lead artist. In this case, the NFT is released through featured artist Romy Dya.
8/ Reo Cragun – SpentMonthly trading volume: 15.6 ETH ($28,548)Primary sales (March): ~7.5 ETHSecondary sales: 7.9 ETHDrop date: March 28
Rapper and producer Reo Cragun has been at the forefront of independent Web3 music for the last 18 months, previously appearing in this chart for his EP Criteria with Daniel Allan in December. Cragun returned in March with a new single “Spent.”
The track was the first to use a new drop format on Web3 music platform sound.xyz called Sound Swap. The mechanism begins with a familiar 24-hour mint period where fans can buy as many editions of the song as they want for 0.005 ETH (~$7). However, when the 24 hour period ends, the price rises steadily for each additional purchase.
If there is sufficient demand and the price rises, existing collectors can instantly sell at the current price — an innovative upgrade from trying to trade or sell NFTs on a secondary market like OpenSea. The track generated 1,500 mints in the first 24 hours and an additional 350 mints using the Sound Swap mechanism.
View the collection on OpenSea.
9/ Illenium – Phoenix Family Founders PassMonthly trading volume: $28,000Primary sales (March): $28,000Secondary sales: N/ADrop date: March 29
DJ and producer Illenium launched a Web3 fan club in March called The Phantom Family, powered by tech platform Medallion. Once inside, fans could mint the Phoenix Family Founders Pass for $25 each, giving them access to a digital jersey, fast-track access to merchandise and exclusive content. Illenium sold 1,132 in a two-day window.
View the collection on OpenSea.
10/ Wes Ghost – SleepwalkingMonthly trading volume: 12.6 ETH ($23,058)Primary sales (March): 10.7 ETHSecondary sales: 1.9 ETHDrop date: March 16
Wes Ghost exploded onto the Web3 music scene in March with a debut single “Sleepwalking” — a pop-punk electronic crossover anthem. Using an NFT character from the “Kid Called Beast” NFT collection to front the project, Wes Ghost sold 2,351 editions of the track by tapping into dozens of different NFT communities through giveaways and cross-collaboration.
View the collection on OpenSea.
Methodology: The chart was compiled using data from primary music NFT sales across 19 different NFT platforms, independent releases and combined with secondary volume data from OpenSea. Data was captured between March 1 – March 31, 2023. Conversion rates from crypto to US dollars were calculated on March 31.
Disclaimer: the author owns NFTs from Reo Cragun and Dreams Never Die, however, the above list is based purely on sales data.
Ticketmaster has rolled out crypto wallet integration for Avenged Sevenfold’s upcoming tour, allowing NFT holders from the heavy metal band’s fan club — Death Bats Club — to get priority access to tickets and reserved seating with no queues.
Fans have already used the feature to purchase tickets for events at New York’s Madison Square Garden and The Forum in Los Angeles ahead of the general public. Now the initiative will now go live for the rest of the dates available on Ticketmaster. “We have integrated Death Bats Club into Ticketmaster,” confirmed singer Matt Sanders on Twitter, “assuring that fans get the best tickets at the best prices without bots, scalpers and long wait-times.”
Shadows was instrumental in pushing the Ticketmaster integration forward, and has been an early advocate for NFTs and Web3. The band launched the Death Bats Club in 2021 — a collection of 10,000 NFTs with unique visual traits that unlock real-life perks such as care packages, meet-and-greet opportunities, and now early-access ticketing.
Ticketmaster has already issued more than 5 million NFTs as commemorative tokens for major events including the Super Bowl, but this is the first token-gated integration for purchasing tickets directly. Currently it is a pilot program but may roll out to more artists based on demand. “Avenged Sevenfold used the capability to offer first access to tickets, but there are a variety of ways it can be used by artists in the future,” said David Marcus, Ticketmaster’s executive vp of global music, in a statement. “From unlocking premier seats to special experiences like sitting in on soundcheck.”
Ticketmaster’s token-gated sales are currently compatible with tokens minted on Ethereum and stored in dapp wallets, such as MetaMask or Coinbase.
“Token-gated ticket sales are available as part of our expanding Web3 services and other features that help artists set their own terms on how tickets get to fans,” said Marcus. “Any artist who is minting their own NFTs or partnering with another independent community can explore with token-gated ticketing now.”
This marks the latest mainstream Web3 wallet integration after Spotify recently launched token-gated playlists as a pilot feature with several NFT projects including KINGSHIP and Overlord. Holders can connect their wallet and listen to exclusive playlists curated by their communities.
The Web3 fan club model — such as Death Bats Club — has emerged as a resilient use-case for blockchain technology even as the hype around NFT trading fades. Artists such as The Chainsmokers, Steve Aoki and Portugal. The Man have found token-gated communities as a way to engage more closely with their biggest fans and deliver exclusive perks and content.
For example, Chainsmokers host a Discord community open only to NFT holders where the duo regularly talk directly with their fans and offer meet-and-greet exclusives. Steve Aoki launched the “Aokiverse” NFT club with six different levels of ownership offering discounts and backstage access. Santigold, Tycho and Sigur Ros have all launched free Web3 fan clubs using a white label tech platform called Medallion where fans get first access to exclusive content.
Multimedia Music secured a $100 million investment “uplift” from its group of investors and lenders, including Metropolitan Partners Group, Bardin Hill, Pinnacle Bank and Regions Bank, according to a press release. That grows the company’s total funds raised to $200 million. Multimedia Music also announced a deal to acquire the catalog and income streams of Emmy-winning composer Sean Callery (Homeland, 24, Bones). Launched in 2022 and led by music industry veterans Phil Hope and James Gibb, Multimedia Music with the goal of acquiring catalogs of film and TV music rights from production companies, composers and other rights holders. The company says it has so far spent over $120 million on acquisitions, including the catalog of film composer James Newton Howard and the film music library of STX Entertainment, which it purchased in February.
Reactional Music, a startup specializing in music personalization for video games, licensed the catalog of Merck Mercuriadis‘ Hipgnosis Song Management. Reactional owns patented technology that allows any music to be brought into a video game, where it reacts live to various elements in the game, including visuals and sounds — thereby creating a “personalized” experience for gamers. Reactional tracks all music use across the platform, while its Reactional Engine does not alter, mix or edit the music master. It previously partnered with Tuned Global, Musiio and Blokur for music delivery, consistent tagging and rights management of all music and sounds. “The intersection of games and music is incredibly exciting,” said Reactional Music president David Knox in a statement on the Hipgnosis deal. “Commercially it presents opportunities for both industries with in-game purchases; creatively it is compelling for artists, composers, and games developers to work more closely. And it’s not just new game releases. Reactional’s platform enables curation and personalisation of music in existing games franchises as part of a seasonal refresh.”
Chrysalis Records signed a global agreement with Secretly Distribution that covers all physical and digital distribution for the label’s frontline releases moving forward, including new projects from Laura Marling, Emeli Sandé, Ben Harper, William The Conqueror, The Wandering Hearts and more. The first release under the deal is The Endless Coloured Ways – The Songs of Nick Drake.
Digital electronic music store Beatport struck a partnership with blockchain network Polkadot to launch Beatport.io, a digital collectible marketplace that will bring “electronic music culture to Web3,” according to a press release. Developed and designed in collaboration with Define Creative, Beatport.io will launch on Aventus, a Web3 solutions provider in the Polkadot ecosystem. The new platform will allow record labels and artists to create and sell digital assets and engage with fans. In addition to the launch, Beatport and Polkadot will collaborate on 10 events over the next 18 months, each held to celebrate the launch of a new NFT collection accessible via Polkadot-integrated wallets. The events will be produced by Beatport and “take place alongside major music and Web3 events,” according to the release.
The Orchard acquired Above Board, a dance and electronic music distribution and artist/label services company. Under the deal, Above Board’s roster will have access to The Orchard’s full suite of distribution and artist and label services. Above Board founder/managing director Dan Hill will report to The Orchard managing director Ian Dutt as he continues signing and developing global dance/electronic talent for the label. The Above Board team is now based in The Orchard’s U.K. headquarters. The Orchard’s roster of dance labels also includes Liquid State/Dimitri Vegas, Amtrac, TMRW Music Group and Rose Avenue.
Recently-launched live events company LiveCo acquired faith-based concert promoter Transparent Productions, which works with Christian and gospel music artists including Phil Wickham, CeCe Winans, Casting Crowns and For King & Country.
The Warner Music Group/ Blavatnik Family Foundation Social Justice Fund bestowed a $150,000 grant to Janelle Monáe‘s nonprofit, Fem the Future, which has a mission to create opportunities for under-resourced girls and non-binary youth of color in music, the arts and education. The grant will serve as a pilot for a longer-term collaboration between the two organizations. “This grant will enable Fem the Future to scale up its programming; elevate the power and brilliance of Black girls and non-binary youth; and ensure greater access to life-changing opportunities,” said Warner Music Group/ Blavatnik Family Foundation Social Justice Fund executive director Lorelei Williams in a statement.
Universal Music Central Europe partnered with Web3 music company Centaurify. Under the deal, Universal Music Central Europe will release a series of exclusive, limited-edition collectibles celebrating its artists’ achievements. As streaming numbers grow for artists included in the collection, the collectibles will “evolve,” according to a press release. The collectibles will also grant pre-sale access to future collectibles in the series as well as access to exclusive releases from artists. The first wave of collectibles will be available this year in Norway and Sweden, with more countries to be announced soon.
The U.K. office of digital music company Believe signed a long-term label solutions partnership with drum and bass label Hospital Records for Believe’s new b:electronic imprint. Believe will distribute Hospital’s entire catalog of more than 5,300 tracks to its global network of DSPs while offering audience development services to support growing Hospital’s international reach, including video channel management and strategic support from dedicated genre specialists on Believe’s label management and DSP editorial and marketing partnerships teams. Upcoming releases to be distributed under the deal include albums from P Money x Whiney, Metrik, Hugh Hardie and Flava D. Believe also boasts partnerships with other electronic labels including Metalheadz, Shogun Audio, Cr2 Records, Greco-Roman, Knee Deep in Sound and Southern Fried Records.
Warner Music Czech Republic renewed its partnership with and invested in local hip-hop label Mike Roft to help expand its roster’s global reach. Under the deal, Warner Music will become the sole distributor for Mike Roft’s roster, including Czech superstar Calin — also a shareholder in the company alongside fellow Czech artist D-Kop and video director/graphic designer Radim Zboril. All three will continue to lead Mike Roft as an independent label. Mike Roft is also home to artists including Conspira, KOJO, Indigo and STEIN27.
Voyage, a talent consultancy founded by music executive Spencer Moya, has been acquired by digital-focused talent management firm Select Management Group. In partnership with Select, Voyage will now expand its offerings to encompass artist management services across music, TV/film, creative and fashion. The Los Angeles-based Moya will continue running Voyage as a standalone enterprise within Select.
ASM Global and Frost Bank struck a multiyear deal that names Frost as a founding partner for San Antonio Boeing Center at Tech Port. As part of the agreement, Frost is now the official commercial banking partner for the 130,000-square-foot convention center, which has renamed the premium lux level at the arena as Frost Club.
Independent sales, marketing and distribution company Republic of Music signed a global delivery services deal with distribution management platform Labelcamp. Republic of Music’s label partners — including City Slang, Full Time Hobby and Ghostly — can now upload new releases, manage their catalogs and access daily trend analytics from Labelcamp’s white-label dashboard, while the company’s operations and marketing teams are using Labelcamp to manage release submission from partners and ensure their delivery to DSPs. Labelcamp’s other partners include [PIAS], Because Music, Concord Music Group and Ditto Music.
Lil Yachty, Lindsay Lohan, Ne-Yo, Soulja Boy and Austin Mahone are among a number of celebrities who have been charged by the Securities and Exchange Commission for peddling crypto currencies “without disclosing that they were compensated for doing so and the amount of their compensation,” according to an SEC announcement Wednesday (March 22).
The artists were charged as part of a larger investigation into crypto companies Tron Foundation Limited, Bit Torrent Foundation Limited, Rainberry Inc and their founder Justin Sun for the “unregistered offer and sale of crypto asset securities Tronix (TRX) and BitTorrent (BTT).” The SEC also alleges that Sun “fraudulently manipulat[ed] the secondary market” and “orchestrat[ed] a scheme to pay celebrities to tout TRX and BTT without disclosing their compensation” among other accusations.
The SEC also charged adult film star Kendra Lust and influencer Jake Paul in the case. So far, all of the celebrities tied to Sun and his crypto firms — apart from Mahone and Soulja Boy — have reached settlements with the SEC, paying over $400,000 in “disgorgement, interest and penalties… without admitting or denying the SEC’s findings.”
The SEC’s complaint against Sun and his companies was filed March 22 in the U.S. District Court for the Southern District of New York.
“This case demonstrates again the high risk investors face when crypto asset securities are offered and sold without proper disclosure,” said SEC chair Gary Gensler. “As alleged, Sun and his companies not only targeted U.S. investors in their unregistered offers and sales, generating millions in illegal proceeds at the expense of investors, but they also coordinated wash trading on an unregistered trading platform to create the misleading appearance of active trading in TRX. Sun further induced investors to purchase TRX and BTT by orchestrating a promotional campaign in which he and his celebrity promoters hid the fact that the celebrities were paid for their tweets.”
“While we’re neutral about the technologies at issue, we’re anything but neutral when it comes to investor protection,” said Gurbir S. Grewal, director of the SEC’s division of enforcement. “As alleged in the complaint, Sun and others used an age-old playbook to mislead and harm investors by first offering securities without complying with registration and disclosure requirements and then manipulating the market for those very securities. At the same time, Sun paid celebrities with millions of social media followers to tout the unregistered offerings, while specifically directing that they not disclose their compensation. This is the very conduct that the federal securities laws were designed to protect against regardless of the labels Sun and others used.”