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Multiple Grammy-winning jazz guitarist-vocalist George Benson is rejoining the Warner Music Group (WMG). In addition to new music arriving later this year, the legendary artist and WMG are celebrating the reunion with a previously unreleased video featuring Benson in a live performance of the track “Lady Blue” in the late ‘70s. Explore Explore See latest […]
Benson Boone has had a few appearances on the Hot 100, scraping No. 100 with “Ghost Town” in November 2021 and reaching No. 82 with “In the Stars” in May 2022. But nothing has compared with his latest song, “Beautiful Things,” which rocketed onto the chart at No. 15 in its first week. The track garnered 15.7 million on-demand U.S. streams in the week ending Jan. 25, according to Luminate, and debuted at No. 5 on the Streaming Songs chart.
That instant success for the song has been a long time coming. Boone signed to Warner Records alongside Dan Reynolds’ Night Street Records in October 2021 and has emerged more than two years later as a heavy hitter, having spent that time in writing rooms honing his craft and developing as an artist. That’s the exact type of story that many have said is in the past in the current record business.
Now, he’s become just the latest in Warner’s recent run of success stories, which are coalescing in the first part of this year as Zach Bryan, Teddy Swims, Kenya Grace and Boone all occupy spots in the top half of the Hot 100. Meanwhile, another Warner artist, Brandy Clark, is one of the top-nominated acts at this weekend’s Grammy Awards with six nominations. This success with Boone, Clark and other artists such as Billy Strings (three Grammy noms), Rufus du Sol, Nessa Barrett and others earns Warner Records executive vp of A&R Jeff Sosnow the title of Billboard’s Executive of the Week.
Here, Sosnow talks about the rapid rise of Boone’s latest hit, the songwriting and artist success story Clark is enjoying and the evolution of artist development in the modern record business at a time when many deride the major labels as chasing after virality and one-off unicorn hits. “In this moment,” Sosnow says, “the artist development piece at Warner Records is no bulls—.”
This week, Benson Boone’s “Beautiful Things” debuted at No. 5 on the Streaming Songs chart and No. 15 on the Hot 100. What key decision(s) did you make to help make that happen?
It starts with the music. I had worked with producer Evan Blair over the last few years with another one of my artists, Nessa Barrett. I had a hunch Evan and Benson would hit it off and work well together. “Beautiful Things” was the first song that came together. After that, it really became a collaborative effort between our viral and marketing teams supporting Benson and his manager Jeff Burns’ incredible social campaign and teasing cadence. But certainly, it comes back to the music resonating in such a way with potent visuals that make for a magical moment.
Boone signed to Warner alongside Dan Reynolds’ Night Street Records in October 2021. What work have you done to help develop him as an artist over the past few years?
Dan and his brother, Mac, had signed Benson, and Jon Chen at Warner Chappell turned me on to Benson who at the time had one song, “Ghost Town.” Together with co-publisher Coulter Reynolds we have put Benson with a group of core writers and producers after some trial and error. He found his footing and confidence as a writer and artist. The level of consistency in his writing is reflected over the arc of two years of consistent streaming. And it’s not just one or two big songs. But then you throw in the fact that Benson is a world-class performer and you watch thousands of kids sing every word to every song — not just the bigger ones — and you know the hard work and patience has paid off. Some used to call this artist development.
This is his third Hot 100 entry, but first in the top half of the chart. What is it about this song that has made it resonate so much — and so quickly?
A great vocal can never be underestimated. I think Benson’s passion cuts through. There’s an urgency and a universal lyric. But again, his clever visuals on the social platforms and effective music video helped punctuate the visceral feel the song has.
Brandy Clark is nominated for six Grammys this year, part of a dozen nominations that artists you’ve signed have earned. What made her year so special, and how has she developed and grown as a songwriter and artist?
Brandy is the most prolific songwriter I’ve ever worked with. It’s been an honor to work with Lenny Waronker on Brandy’s last few records. She always amazes us because we literally go through upwards of 100 to 150 demos to get to what comprises the album. Brandy’s openness to collaboration is a key ingredient to her success. It was an amazing moment when I was able to get Michael Pollack in with Brandy for just one day. They came out with “Dear Insecurity,” which is simply one of the most powerful songs of this or any year. Enter Brandi Carlile to produce and feature on the song, and you walk out with a timeless record. As great as the album itself is, “Dear Insecurity” was always the centerpiece for me.
How has the rise of different technologies and social apps changed how the role of A&R functions?
Many A&R people rely heavily on data, and it is such an incredible tool to have. We have always had various iterations of data — watching market-by-market ticket sales, radio spins, etc. But other constants that seem to prevail in the A&R process are a great song and a great voice. So technology hasn’t really affected one’s gut instinct and intellectual ability to speak to artists and producers and make decisions about pulling the trigger on a signing, or whether a song is working or not.
A lot of people bemoan the state of artist development these days, but many of the artists you’ve signed have grown and developed extended careers. What would you say about the perception that labels don’t invest in artist development like they used to?
I don’t think labels as a whole have really, truly been beacons of artist development the last five years. I can say that what Aaron [Bay-Schuck] and Tom [Corson] have done in their time at Warner Records is to trust me with acts like Billy Strings, Rufus Du Sol, Benson, Nessa and Michael Marcagi. Each has a different arc and story, but the common thread is patience and belief in the artists and the A&R person’s ability to have real, honest conversations that will push them while also protecting and supporting them for the long haul. And in this moment, the artist development piece at Warner Records is no bulls—.
Warner Records has launched underscore works recordings, a joint venture with Charly Salvatore’s Nashville-based management company underscore works.
The new label will focus on discovering and developing fresh country music talent, and launches with two new signings: Dipper and Wesko.
Salvatore launched underscore works in 2022; the company works with artists including Warren Zeiders, Priscilla Block and Dalton Dover. Zeiders, who is signed directly to Warner Records, debuted on Billboard’s Hot 100 with “Pretty Little Poison,” which is currently in the top 20 on the Country Airplay chart.
Texas native Dipper recently released his debut EP Evergreen, including his first single, “She’s Got Wings.” Dipper also signed a global publishing deal with Bailey Zimmerman, The Core Entertainment and Warner Chappell Music.
North Carolina native Wesko spent the past four years performing with his band and writing songs, while working as a foreman for an erosion control company and balancing a full college course load. He continued building his audience in North Carolina, as well as building his social media following before signing with underscore works recordings.
Warner Records’ Co-Chairman & CEO Aaron Bay-Schuck and Co-Chairman & COO Tom Corson said in a statement, “Together with Charly, we’ve already seen incredible success with Warren Zeiders – a newcomer to the scene who has quickly made a big impact. The underscore team shares the same dedication we have when it comes to artist development and building meaningful and lasting careers, making it a no brainer to expand our partnership so we can support even more special artists. Dipper and Wesko are two genuinely talented, hard-working musicians with bright futures ahead, and we look forward to collaborating with underscore to bring even more great music to fans around the world.”
Salvatore added, “Aaron, Tom, and the entire world-class Warner Records team have an amazing track record when it comes to breaking new acts and, more importantly, sustaining that momentum. They’ve been incredible partners with Warren, and there’s no one else I’d want to be running alongside as we take this exciting next step in the underscore works journey. With a deep passion for developing emerging artists, I’m thrilled to embark on this new chapter with remarkable talents like Dipper and Wesko, who are destined to captivate the world’s stage.”
After netting his first No. 1 on the Heatseekers Album and Independent Albums charts last June with his acclaimed album Ganger, burgeoning Detroit star Veeze is partnering with Warner Records. The partnership also allows Veeze to launch his new label, Navy Wavy.
“What Veeze and Snake have built independently is nothing short of spectacular,” says Warner Records CEO and co-chairman Aaron-Bay Schuck. “Veeze is joining the Warner family with commercial success, real fandom, and incredible momentum, and we look forward to now adding our own expertise to make Veeze one of the most important artists in music. The relationship between Gee Roberson and Jean Nelson of Blueprint – who were instrumental in bringing Veeze into Warner – Snake, and myself goes back over 20 years, so it’s a real full circle moment for us all to now be back in business together. Tom Corson and I are over the moon that Veeze decided to join the Warner family. Now if only he will give us some golf tips.”
According to Veeze, he ultimately decided to forge a partnership with the label after a game of golf with Schuck and Warner Records COO and co-chairman Tom Corson. “Going golfing with Aaron Bay-Schuck and Tom Corson really persuaded me to do the partnership. Those guys are first-class gentlemen and I can see myself learning a lot from them,” he says.
Veeze’s manager, Terrance “Snake” Hawkins, is adamant that Veeze’s decision to jump ship and partner with a major label will change his career for the better, adding: “Veeze is the definition of how being resilient, teachable, loyal, as well as remaining true to yourself, can ultimately change your life for the better. This partnership will open doors not only for Veeze to grow as an iconic artist, but also pave the way for his Navy Wavy imprint. We are very excited about our partnership with Warner Records. We appreciate the efforts of Aaron Bay-Schuck, Tom Corson, Gee Roberson, Jean Nelson, Karen Kwak, Steven “Steve–O” Carless, Miles Gersh, Uwonda Carter-Scott and Julian Petty in getting this done, and know that together we will change the wave of music, deal structures, and the art of collaborations.”
Next month, Veeze will kick off The Ganger Tour. Check out the dates below.
10/10 – Gramercy Theatre – New York, NY
10/11 – Webster Theater – Hartford, CT
10/12 – The Middle East Restaurant And Nightclub – Cambridge, MA
10/14 – Union Stage – DC – Southwest, DC
10/15 – The Fillmore Philadelphia – Philadelphia, PA
10/19 – Hell At The Masquerade – Atlanta, GA
10/21 – HENAO Contemporary Center – Orlando, FL
10/22 – Underbelly – Jacksonville, FL
10/26 – Come And Take It Live – Austin, TX
10/27 – The Secret Group – Houston, TX
10/29 – The Cambridge Room At House of Blues – Dallas, TX
11/01 – Cervantes’ Masterpiece Ballroom & Other Side – Denver, CO
11/03 – The Underground – Mesa, AZ
11/04 – The Echo – Los Angeles, CA
11/05 – The Catalyst – Santa Cruz, CA
11/07 – August Hall – San Francisco, CA
11/08 – Harlow’s – Sacramento, CA
11/11 – Hawthorne Theatre – Portland, OR
11/17 – Fine Line – Minneapolis, MN
11/18 – The Rave / Eagles Club – Milwaukee, WI
11/19 – Avondale Music Hall – Chicago, IL
11/21 – The Shelter – Detroit, MI
This week, it’s almost more difficult to find a music chart that doesn’t lead with Zach Bryan. The Oklahoma native’s new self-titled album exploded out of the gate, debuting at No. 1 on the Billboard 200 with 200,000 equivalent album units, while its focus single, “I Remember Everything” featuring Kacey Musgraves, simultaneously debuted at No. 1 on the Hot 100, his first No. 1 on each chart.
But that’s just scratching the surface. The album — which qualifies for both the country charts and the rock charts — is the first rock album to hit No. 1 in over a year; had the biggest week for a rock album in four years; and accumulated the biggest streaming week for a rock album in history. Meanwhile, “I Remember Everything” becomes the first song in history to hit No. 1 on all of the Hot 100, Hot Country Songs and Hot Rock & Alternative Songs charts, while all 16 of the album’s tracks are in the top 50 of the Hot 100, resulting in 20 of the top 40 songs on the chart being country songs for the first time… ever. If that’s not enough, “I Remember Everything” is the fourth straight country song to reach the top of the chart (following Morgan Wallen’s “Last Night,” Jason Aldean’s “Try That In a Small Town” and Oliver Anthony Music’s “Rich Men North of Richmond”) — also for the first time in history.
Any of which would be notable achievements on their own. But to set each mark all at once is, frankly, a little overwhelming. It’s been a long time coming for Bryan, whose last album, his major-label debut American Heartbreak, hasn’t fallen out of the top 40 on the Billboard 200 in the 67 weeks since it first debuted in the top 10 in June 2022. And the success of the project helps earn Warner Records vp of A&R Miles Gersh the title of Billboard’s Executive of the Week.
Here, Gersh helps to break down the success of the album and its big single, the recent run of success for country songs and where the label can help take the project from here. “I think the surge is really due to the quality of the songwriting attracting fans that want something that they feel they can relate to.”
This week, Zach Bryan’s self-titled album debuted at No. 1 on the Billboard 200 with 200,000 equivalent album units, his first to top the chart. What key decisions did you make to help make that happen?
This album was all about Zach. Coming off the great success of American Heartbreak and his sold-out tour, I think naturally the label wanted to pull out all of the stops to make this the biggest album possible. But the best decision that we — alongside [Warner Records co-chairman/CEO] Aaron Bay-Schuck — made was to give Zach the artistic freedom to create the album he wanted. We went against some industry norms with no advance singles or videos, but it turned out to be the exact right way to roll it all out.
At the same time, Zach and Kacey Musgraves’ duet “I Remember Everything” debuted at No. 1 on the Hot 100, the first chart-topper for each artist and Warner’s first Hot 100 No. 1 in a decade. How did the track come together and what was behind its big debut?
This was actually the last song on the album to come together about a week before release. Zach always wanted this song to be a duet with a female vocalist and there was some back and forth about who made the most sense. For a moment it looked like it could just be Zach on the song, but when Zach’s manager Stefan Max played me Kacey’s verse, it was a no-brainer. We knew it was the moment the album was missing, and I’m glad it’s resonated with fans. I’m honored to be a part of not only a No. 1 song for Zach but a big hit for Warner as well.
The album is the latest in a line of projects that qualify for both the country and rock charts — and “I Remember Everything” is the first song in history to hit No. 1 on the Hot 100, Hot Country Songs and Hot Rock & Alternative Songs charts. What do you think is behind this surge in these types of projects, and how does Zach’s album fit into that?
Zach’s music has always been genre-less in my mind. I understand where both the country and rock designations come from, but he’s always just seemed like a singer/songwriter. By producing and writing 100% of this album he was able to experiment with the sounds that inspire him. I think the surge is really due to the quality of the songwriting attracting fans that want something that they feel they can relate to.
The album also now has the biggest streaming week for a rock album in history and becomes the first rock album in over a year to top the Billboard 200. For a genre that doesn’t often over-index in streaming, how did this album break through?
Although you hear some rock production on this album, I wouldn’t say it caters to the traditional rock fan. This album was able to break through because of the authenticity and relatability of Zach’s music, and really just him as a person.
“I Remember Everything” also marks the fourth straight country song at No. 1 on the Hot 100, something that has never happened before in the entire history of the chart. Why do you think country music is resonating in the U.S. right now?
I think there’s a couple reasons for this. First, growing up in L.A. in the ’90s and 2000s there was a stigma around country music that it just wasn’t cool. That’s completely disappeared with artists like Zach, Tyler Childers and others. Second, as streaming has grown throughout the country, places where people typically listened to the radio and bought songs on iTunes have transitioned into streaming, and they’re streaming a lot. So while I think there are a ton of new country music fans, it’s also the way that they’re consuming music that has changed.
After such a scorching-hot debut, how do you continue to boost this album and its singles moving forward?
While we’re all so excited about the success of this album out of the gate, I think it will continue to grow on people as they decipher and discover the meanings of each song. Zach’s team — Danny Kang and Stefan Max — is fantastic and with them we will find tasteful and authentic ways to expose the music to more people. That may be through music videos that Zach also writes himself, through moments like the Grammys and great work on the digital side.
Longtime music executive Steve “Steve-O” Carless has partnered with Warner Records on a joint partnership to start his label Defiant Records. Carless, who is president of A&R at Warner, told Billboard that creating Defiant was a “lifelong mission.”
“I just believe in achieving what you set out to do no matter the risk, test, or obstacle,” he said. “It’s important to be brave and intentional to not lose sight of that. I wanted this to be representative of the career I’ve been privileged to have and also speak to the artists who dream to create their story on their own terms, who aren’t scared to be who they are unapologetically.”
Defiant Records houses burgeoning acts, including Bandmanrill, Sha EK, and McVertt, who teamed to craft the bulky 27-track project The Defiant Presents: Jiggy In Jersey. Executive produced by McVertt (who co-produced Lil Uzi Vert’s Hot 100 top 10 hit “I Just Wanna Rock), Bandmanrill and Sha EK thrive in a playground where Jersey Club and drill music coexist. Having previously worked with Pusha T, Big Sean and the late Nipsey Hussle, among many others, Carless believes his experience will come in handy when building out the careers of his signees.
“I truly believe that my experience affords these artists an opportunity and mentorship that’s hard to duplicate,” Carless relayed to Billboard. “I have 10,000 hours of experience in management, A&R, digital, and promotions. I’ve been inside a record company for my whole career and have simultaneously operated outside of those buildings as well. I’ve helped build brands and companies and also understand the agency piece of it thoroughly. I think all of that super-serves these artists in a way that can create more unexpected opportunities and expedited learning because it’s a unique situation here at Defiant Records.”
Regarding plans to grow Defiant Records into a powerhouse, Carless has a simple rinse-and-repeat strategy he thinks will be the blueprint for his label.
“The plans are simple, be authentic and detailed. We set attainable goals, achieve them, and repeat. We will always be the best in our space. The name of the game is to be consistent and curate our big-picture and individual stories simultaneously. Our focus has primarily been YouTube because it’s the most current breeding ground for global talent, and we’ve signed each one of our artists based on their following on the platform.”
Stream The Defiant Presents: Jiggy In Jersey below.
TJ Landig was promoted to senior vp of marketing at Warner Records. Based in Los Angeles, he reports to executive vp of marketing & artist development Dionnee Harper. Among other duties, Landig manages the labels’ partnership with 88rising. He can be reached at tj.landig@warnerrecords.com.
Pete Nash joined Primary Talent International as a partner, effective immediately. Nash is the eighth partner to join the company since it regained its independence from CAA in March via a management-led buyout. Nash joined ICM in 2020 and worked closely with the Primary Talent team until CAA’s acquisition of ICM in June 2022. Nash brings clients Kings of Leon, Pet Shop Boys, Regina Spektor, Steve Winwood and Travis to the agency.
Roberto Neri joined Believe as CEO of Believe Publishing following the company’s acquisition of Sentric Music Group in March. Along with Sentric founder/CEO Chris Meehan, Neri will “build a service for songwriters and publishers, in a way that is both innovative and complementary with Believe’s core recorded music offering,” according to Neri’s post on LinkedIn announcing his hire. He was most recently CEO at Utopia Music Services, Sentric’s former parent company.
Elsewhere at Believe, the company’s U.K. office announced several promotions. They include Malena Wolfer, upped from head of artist services to director of artist services; Ben Rimmer, elevated from label & artist solutions director, Believe UK to regional director label & artist solutions, Believe UK & Northern Europe; and Panos Polimatidis, promoted from head of artist relations to head of label & artist solutions. Wolfer will focus on high-profile signings and partnerships and explore joint venture opportunities, Rimmer will help grow Believe’s operations in Benelux and Scandinavia, and Polimatidis will be responsible for business development across both the label and artist distribution divisions while also overseeing the client relationship management team. Wolfer and Rimmer will report to Believe UK managing director Alex Kennedy while Polimatidis will report to Rimmer.
Leslie Rosales joined Rostrum Records as head of marketing. In the role, she will develop and lead marketing plans for the independent label — creating marketing opportunities across all digital service providers, securing brand partnerships and partnering with creative teams to develop content that supports artist and label goals. Rosales, who will report to Rostrum Records president Erika Montes, joins Rostrum from High Standardz, where she will continue as a consultant for the label’s emerging artists, including Coco Jones and Lady London. She can be reached at leslie@rostrumrecords.com.
Sofia Ilyas was named chief community officer at The Beatport Group, where she will oversee the company’s diversity, inclusion and social action efforts. She will also lead corporate communications, spearhead the strategy for emerging growth markets and manage Beatport’s partnerships with DJ and product community organizations globally. She most recently served as a director at headphone company Nura. Ilyas will be based out of Beatport’s London office and can be reached at sofia.ilyas@beatport.com.
Mark Collen has departed his role as executive vp of international operations at Sony Music to launch a new consultancy firm called Night Manager Entertainment. The new firm will offer strategic leadership and international marketing consulting to clients across the music industry. Collen can be reached at mark@nightmanager-entertainment.com.
The Country Music Association (CMA) promoted four employees: Tiffany Kerns to senior vp of industry relations & philanthropy, Catharine McNelly to vp of communications, Ben Balch to senior director of accounting & financial planning, and Michael Farris to senior director of business strategy & insights. Among other duties, Kerns will continue overseeing the direction and management of CMA membership including operations, programming, events and the organization’s newly launched membership structure; McNelly will take on a greater strategic role with communications and talent relations efforts across all of CMA’s events, programs and initiatives; Balch will continue to oversee reporting and financial standing for both CMA and the CMA Foundation; and Farris will lead the ticketing, data architecture and insights teams and serve as the lead ticketing strategist for all CMA events. Kerns can be reached at tkerns@cmaworld.com, McNelly can be reached at cmcnelly@cmaworld.com, Balch can be reached at bbalch@cmaworld.com and Farris can be reached at mfarris@cmaworld.com.
Anna Pittman was hired as vp of artist development at Warner Music Nashville. Pittman previously served as an artist development and marketing consultant for Warner Music Group and, prior to that, worked at Q Prime Artist Management for over 14 years.
FreshTracks Music UK, a new MCPS Production Music publisher, launched with John Clifford — former global head of BMG Production Music and managing director U.K. at Universal Music Publishing — serving as managing director. In the role, Clifford will be responsible for building the Martin Nedved-founded company’s U.K. team and label partners while continuing to run his consultancy business, True Road Music. Along with its own repertoire, FreshTracks Music UK will sub-publish select production music from international labels, expanding the wider FreshTracks Music network that currently operates in 10 European countries. Clifford can be reached at john.clifford@freshtracksmusic.co.uk.
Oak View Group (OVG) promoted Drew Gershenson to vp of content for Greater Palm Springs’ Acrisure Arena and vp of OVG’s Southwest division. Gershenson joined OVG in December 2021 and previously served as director of booking for Acrisure Arena. He will report to John Page, senior vp of Acrisure Arena, the Coachella Valley Firebirds and OVG360 Facilities. In his new role, Gershenson will continue to lead the day-to-day programming for the Acrisure Arena and support other OVG-managed properties including Snapdragon Stadium in San Diego, Mullett Arena in Tempe and Tahoe Blue Arena, which is scheduled to open this summer in South Lake Tahoe.
Mike Reynolds and Norman Jacob launched MNJR, a new full-service artist and label management group based in Nashville where they will both serve as managing partners. The firm launches with a roster that includes The Mavericks and the solo career of the group’s frontman, Raul Malo, as well as their label imprint Mono Mundo Recordings; alt-country group 49 Winchester; and emerging artist McKinley James. The MNJR team at launch also includes Rudy Newman, who will serve as operations manager. Reynolds can be reached at mreynolds@mnjr.co, Jacob can be reached at norman@mnjr.co and Newman can be reached at rudy@mnjr.co.
Marni Greenberg joined Sofar Sounds as vp of communications. She was most recently head of music communications at YouTube, where she worked for six years.
Amy Van-Baaren was promoted to the newly-created role of chief impact and culture officer at Resident Advisor; her previous title was head of community. In her new role, Van-Baaren will continue overseeing the company’s philanthropic initiatives while overseeing the internal company culture, community partnerships and Resident Advisor’s non-profit jobs board, Doors Open. She can be reached at avb@ra.co.
Josh Miely was promoted to vp of content design and development at the National Association of Broadcasters (NAB), effective April 27. In his new role, Miely will lead the design, development and delivery of content programming for NAB Show events, while also supporting content and program development efforts for virtual events on NAB Amplify, as well as regional and community-based events for the organization. He’ll report to NAB executive vp/managing director, global connections and events Chris Brown. Miely was previously director of member experience, industry affairs.
Leading livestreaming firm Bulldog DM hired Gilad Gershoni as its new chief strategy officer. Prior to joining Bulldog DM, Gershoni served as Twitter’s live video specialist and as senior live streaming producer at MLB Advanced Media. Gershoni will work closely with Bulldog DM’s founder/CEO John Petrocelli, COO Simon Rust Lamb and chief technology officer Peter Kahn to deliver cutting-edge solutions that meet the needs of Bulldog DM’s clients. He can be reached at gilad@bulldogdm.com.
Megan Kleinschmidt was hired as director of regional promotion at Monument Records. She joins the company from Universal Music Group, where she worked on the Capitol Nashville promotion team. In her new role, she will be responsible for the West Coast, where she’ll represent the full Monument roster.
Southern California music festival Desert Daze launched the record label Desert Daze Sound in partnership with Partisan Records, which will distribute releases on the imprint; Desert Daze’s Phil Pirrone will lead the label’s curation. The first release on the label will be Zango, the first album in nearly 40 years from “Zamrock” legends (and Desert Daze veterans) WITCH, which is set for release on June 2. The label will additionally put out a vinyl compilation series titled LIVE @ Desert Daze!
What happens when you let 5,555 music fans make decisions at a major label? Warner Records is about to find out through its new Web3 imprint Probably a Label. After selling out a collection of NFT access-passes, the holders will now gather in a Discord server to help develop artists together, share the credits of any future awards such as a Grammy, and ultimately offer intellectual property rights in some of the projects to NFT holders.
The experiment is a collaboration between Warner Records UK and Web3 brand Probably Nothing, whose debut NFT collection fetched $500k in seven minutes in October. Each NFT comes with different rarity and label roles (4,000 scouts, 1,500 managers and 55 label heads), allowing holders to vote on certain decisions. The rarest — and most expensive, currently at $2,138 — come with priority voting and access to exec dinners.
“This is a vehicle for us to explore new ways of working as a label,” says Sebastian Simone — vp of audience & strategy at Warner Records UK. For the first time at a major label level, fans will be involved in artist development, starting with the creation of a virtual artist. “[The virtual artist] will be built in conjunction with the community of holders through a voting system on design, storyline and other creative.”
Holders have already been gifted a free music NFT — “Money on the Table” by Diddy and Jason Martin — but the label isn’t just focused on NFTs. It will also run traditional campaigns to help break emerging talent within the Web3 space. Simone envisions a future where Web3-native artists developed through the label are “Selling out global tours, winning awards and crossing over into the mainstream.” There will also be crossover from the existing Warner roster where Probably a Label will act as the first touchpoint for established acts to experiment with NFTs.
Warner has been an early-adopter in Web3, launching the Stickmen Toys NFT project in August — an early experiment in granting IP rights to fans from a major label. Stickmen Toys holders own the full rights to the music and can use it however they like. Warner Records also landed the UK’s first ever No. 1 with a chart-compatible NFT release through Muse’s Will of the People. “WMG is focused on ensuring that our artists are deeply embedded in this world of Web3 so that they are not just using the technologies but helping to define them,” says Oana Ruxandra, chief digital officer and executive vp, business development. “We are putting a lot of time and energy behind this burgeoning space.”
Courtesy Photo
Rather than keep everything inside the Warner machine, however, the label partnered with Probably Nothing — a Web3 brand founded by former restaurateur and TV chef Jeremy Fall. The brand already has a community of thousands and previous experience with NFT drops including the Probably Nothing Genesis Pass which generated 879 ETH (~$1.03 million) in volume since launching in May 2022. The idea is to co-sign Warner’s NFT activities with an established name in Web3. “We’re in a new market exploring and learning,” says Simone. “It’s crucial we partner with people who have a deep, early-adopter understanding of new technologies and the culture.”
On paper, it’s a smart move. Many music companies and major label artists have blundered into Web3 without engaging with the existing community or taking the temperature of the market, leading to disastrous results and backlash. Collaborating with native Web3 teams appears to be a winning formula for bigger corporate entities.
For Fall, the venture allows him to dive deeper into music, which he says has always been part of his identity. During his days as a TV chef, he hosted a “Beats for Breakfast” show with Miguel. “Anytime I can be creative in a new way gets me excited. I have a vision on how I could help impact the music industry … and having Warner Records help bring those ideas to life excites me the most.”
The label’s biggest promise of all, however, is to “redefine IP ownership in music.” Although specific details are still cloudy, Fall says “We will be granting IP rights to certain [label] projects, depending on how they are structured … disrupting the traditional label model by opening the doors to sharing ownership in valuable content.” The team can’t yet confirm whether this will extend to the virtual artist currently in development or any of the songs.
Some of this IP experiment will also be explored in an initiative called Studio A and Studio B. “Studio A is our IP incubator,” explains Fall. “It allows our holders to pitch their existing [NFT-related] IP to us.” For example, if a member of the community owns a Doodles, Azuki, Bored Ape Yacht Club or select other NFTs, they can pitch an idea to the label based around the NFT, such as a music video, virtual artist, song or short-film. If accepted, Probably a Label will help provide resources, financing and marketing.
Studio B is more like a pooled music library. Anyone with a label pass can submit tracks to Studio B, and someone else from the community could use that music in their own project, such as a movie or sample for a beat. “If someone from our community wants to use one of the tracks for a project,” says Fall, “We will broker the communication between holders that allows them to license it.”
Critics might ask whether any of this requires NFTs at all. Fan voting mechanisms and shared communities can be created without Web3. Fall explains, “The traditional Web2 model doesn’t allow us to … give [fans] any ownership in projects. NFTs are this exact core that give people emotional ownership and value in projects they are a part of.” Important to note, however, that owning an NFT does not automatically guarantee IP ownership unless it’s explicitly stated.
In terms of providing value, the NFT label pass could be expected to rise if the label and its artists are successful, rewarding holders for their participation. However, the label will have to contend with the fact that the current price of the NFT (0.03 ETH) is now worth less than half the mint price (0.09 ETH). Anyone that purchased on the day of launch is now underwater unless they pulled one of the 55 rarest passes. While this is not unusual for NFT projects in the current down-market, it is uncharted territory for a major label that will now have to manage expectations of thousands of music fans who may have lost money on paper. The team isn’t fazed yet, though. “We’re focused on providing the best experience and value to our community,” says Simone. “The rest will fall into place.”
Warner Records promoted Ron Stewart to senior vp of urban promotion and hired Cory Sparks as vp of urban promotion. Stewart’s duties will expand, with the executive now leading promotion strategy and campaigns for all urban artists on the label’s roster. Based in New York, he reports to executive vp of promotion & commerce Mike Chester. The Atlanta-based Sparks, who reports to Stewart, joins the label from Epic Records, where he was vp of promotion.
Sherrese Clarke Soares‘ global alternative asset management company HarbourView Equity Partners hired Palisa Kelley as managing director and head of legal and business affairs. Kelley joins HarbourView from Selverne Kelley Bradford, PLLC, a boutique law firm serving the music industry where she served as partner.
David Gorman was hired as creative director at Exceleration Music. In the role, he will oversee the direction of Exceleration’s consumer-facing digital and physical art, as well as packaging and video projects for the company’s label and artist partners. Gorman joins Exceleration — which supports artists, creators and entrepreneurs in the independent music space — from Amazon Music, where he worked as global catalog programming lead.
Howard Price was named head of media at Bucks Music Group. Reporting to managing director Simon Platz, Price will maintain and develop the company’s relationships with composers, broadcasters and production companies and manage publishing interests in music composed for film, TV and media. He most recently served as senior vp of visual & media rights at Sony Music Publishing. Price can be reached at hprice@bucksmusicgroup.co.uk.
Britt Lovejoy and Elana Nightingale Dawson were promoted to partner at the law firm Lathan & Watkins. Both are members of the firm’s connectivity, privacy & information practice and the litigation & trial department, representing clients including digital media companies, music broadcasters and internet platforms in copyright and related matters. Lovejoy can be reached at britt.lovejoy@lw.com and Nightingale Dawson can be reached at elana.nightingale.dawson@lw.com.
Secretly Group hired Laura “Lau” Frías as A&R director on the label side and Tony Messina-Doerning and Trinity Hood as A&R and A&R associate, respectively, at Secretly Publishing. Based in Brooklyn, Frías will serve A&R duties for Secretly labels Dead Oceans, Jagjaguwar, Saddest Factory Records and Secretly Canadian. She joins the company from Kobalt Music Group and reports to Secretly Group vp of A&R Jon Coombs. Messina-Doerning and Hood, both based in Los Angeles and reporting to Secretly Publishing’s senior director of A&R Eddie Sikazwe, join from Nice Life Recording Company and UTA, respectively.
Erin Mackay, who departed his role as executive vp of global digital strategy at Warner Chappell Music at the beginning of the year, has started imbr, a fintech company designed to simplify global rights payments for songwriters. Those interested can join the waitlist and receive updates by visiting imbr.co.
Sophia Margerison was named global business development director at YMU. Based between London and Los Angeles, Margerison joins the artist management company from Pollen, where she served as head of live music partnerships. In her new role, she will recruit new artist managers, look to broaden and diversify YMU’s roster and help oversee the global representation of the company’s clients. Margerison can be reached at Sophia.Margerison@ymugroup.com.
ASM Global named Patrick Lynch senior vp of private events in the U.S; he joins the company from e-commerce and marketing platform Mercato. In the role, Lynch will work with ASM Global’s national sales force to focus on new business opportunities for the company’s private event portfolio. He can be reached at plynch@asmglobal.com.
Perkins Publicity founder Trevor Perkins relaunched management firm Sincerely Music Group and signed artist Nathan Wilson ahead of the release of the singer-songwriter’s next single, “Meant for You,” on Friday (Nov. 4). Perkins can be reached at info@thesincerelymusicgroup.com.
BBR Music Group promoted Caroline Fields to director of publicity and hired Camryn Scharnhorst as manager of publicity. Fields, who was previously manager of publicity, will continue to handle media relations, asset creation and strategy development and implementation while serving as the day-to-day point person for several artists. Scharnhorst, who most recently worked as the account manager for four large-market country radio stations in Kansas City, Missouri, will manage the day-to-day publicity needs of artists on the roster. Both Fields and Scharnhorst will report to senior vp of publicity Jay Jones; they can be reached at caroline@bbrmusicgroup.com and camryn@bbrmusicgroup.com, respectively.
Folk Alliance International hired Neeta Ragoowansi as its new executive director, succeeding Aengus Finnan in the role. Ragoowansi, who most recently served as senior counsel of legal & business affairs at Global Citizen, will look to expand the organization’s global reach and partnerships and further expand its programs for education and access to networks and finances, among other goals. She will continue to serve in a volunteer capacity as president of Music Managers Forum – U.S., global co-chair for Women in Music and co-chair of the diversity, equity & inclusion task force for the American Bar Association’s forum on the entertainment & sports industries.
The Academy of Country Music announced its newly-elected board of directors for the 2022-23 term. They include Scot Calonge, Jackie Campbell, Charlie Cook, Cyndi Forman, Margaret Hart, Deana Ivey, Chandra LaPlume, Chris Lisle, Cindy Mabe, Lee Thomas Miller, Curt Motley, Kristie Sloan, Adam Weiser and Rachel Whitney. In addition, director-at-large positions were appointed by ACM board of directors chair Chuck Aly, vice-chair Ebie McFarland and vp Randy Bernard. Appointees include George Curi, Benson Curb, Beville Dunkerley, Becky Gardenhire, Shannan Hatch, Jeremy Holley, Frank Liddell, Jon Loba, Shawn McSpadden, Austin Neal, Brian O’Connell, Rod Phillips, Kelly Rich, Tim Roberts, Scott Scovill, Sally Seitz, Laura Veitz and Candice Watkins. All directors will serve two-year terms aside from Shannan Hatch and Austin Neal, who have been appointed to one-year terms to fill a previous vacancy.
Shawnae Corbett-Rice was promoted to senior vp of marketing at Warner Records. Based in Los Angeles, she will continue to oversee marketing campaigns focused on artist development. She reports to executive vp of marketing & artist development Dionnee Harper.
Jon Zellner was named president of programming operations and digital music for iHeartRadio, effective immediately. Zellner was previously president of programming operations. In the new role, Zellner will manage the programming, content and strategy for iHeartRadio’s digital channels and playlists while continuing to oversee iHeartMedia’s programming operations. In addition to running programming and strategy for the iHeartMedia custom and format center stations, he will continue to lead the company’s commercial production center, national imaging center, audio distribution center, on-air partner and client integration and the technical and broadcast operations teams.
Artist Partner Group (APG) promoted Brett Copell to senior vp of legal & business affairs and Alexis Warner to marketing director. The company also hired Sebastien Christie as senior director of A&R administration and Jesse Wylde as senior director of artist & business development. Copell will continue to act as lead attorney for both APG and its publishing arm, Artist Publishing Group. He will oversee legal and administration departments at both companies and focus on new business opportunities for APG at large, while Warner will continue spearheading marketing campaigns for APG artists. Christie, who previously operated his own music consultancy company, will focus on prepping releases by clearing samples, producer agreements and more. Wylde, who joins from Web3 startup Rally.io, will help develop the careers of APG artists and songwriters, focusing on promo, touring and business strategy/partnerships.
The Harlem Festival of Culture (HFC), launched in April 2022 as a reimagining of the Harlem Cultural Festival of 1969, appointed Fugees co-founder and solo artist Wyclef Jean as chair of the music advisory board for the organization. Jean will advise executive leadership and help engage the artist community to drum up support around the festival.
Big Loud Records hired Nate Yetton as vp of A&R, effective immediately. Yetoon will spearhead the discovery and signing of talent in alternative genres including Americana, indie, folk, acoustic, singer/songwriter/roots, alt-country and more in collaboration with existing Big Loud Records and Big Loud Publishing A&R teams. He can be reached at nate@bigloud.com.
BBR Music Group hired Allan Geiger as director of content creation and Taylor Scheese as manager of partnerships. The company also promoted Kennedy Nickerson to senior coordinator of A&R. Geiger, who joins from his creative agency Artistnoize, will handle the creation of creative assets and graphic design for the label group’s artist roster while reporting to vp of creative & imaging Jen Morgan. Scheese, who joins from Thinkswell, will work on driving brand partnership deals for BMG’s recorded label and publishing roster, with a focus on BBR Music Group’s artist roster, while reporting to director of brand partnerships Daron Moore. Nickerson, who has moved from BMG’s publishing arm where she served as income tracking coordinator, will report to vp of A&R Katie Kerkhover. Geiger can be reached at allan@bbrmusicgroup.com, Scheese can be reached at taylor.scheese@bmg.com and Nickerson can be reached at kennedy.nickerson@bmg.com.
Chris Taillie was promoted to vp at Shore Fire Media; he was previously publicity director. The New York-based Taillie’s music clients include Angélique Kidjo, Cyndi Lauper, Esperanza Spalding, Floating Points, Jacob Collier and Rhiannon Giddens. Taillie can be reached at ctaillie@shorefire.com.
The Chamber Group promoted Shannon Atran to associate director of public relations and hired Edwin Tetteh as public relations manager. The New York-based Atran will serve as the company’s independent public relations executive, responsible for developing, executing and overseeing PR campaigns for clients including Big Sean, T.I., Lil Wayne, Pusha T and more. Tetteh will collaborate with internal and external partners in developing and implementing PR strategies on behalf of his client roster, which includes Jon Batiste and Mariah Carey. He joins from the Lede Company. Atran can be reached at shannon@thechambergroup.com and Tetteh can be reached at Edwin@thechambergroup.com.
Elijah B Torn was named head of creative production at Found Objects, the original music and sound collective founded by film and TV composers Jay Wadley and Trevor Gureckis. Torn, who was previously global creative director at MassiveMusic New York, will oversee the creative and production team.