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Source: ROSIE MARKS / ROSIE MARKS courtesy of Versace
Even decades after his untimely passing The Notorious B.I.G. continues to influence fashion. Versace’s newest eyewear campaign is inspired by the later rapper’s signature shades.
As per High Snobiety, the Italian luxury brand has launched a new collection of lenses inspired by The Notorious B.I.G.’s go-to sunglasses. Aptly called the “Biggie,” these frames replicate the pair that Big Poppa frequently wore during his career. In the “One More Chance” video he is spotted wearing the Versace 424 Col 852 model and the Versace 413A model in the “Hypnotize” video. He would also be frequently seen with the Versace T75, which did not feature the label’s Medusa emblem but rather the Greca branding on the temples.
Donatella Versace explained the brand’s approach to the new collection in a statement. “From Notorious B.I.G. to the extraordinary talent of today, the Biggie community are rebels, groundbreakers, and champions of the true Versace spirit,” she said. Versace has enlisted the talents of musician Sabrina Carpenter and NBA center Alexandre Sarr to bring the new collection to life. Included in the this drop are new color ways, both for sun and optical purposes. The Washington Wizards taken explained why working with Versace on the rollout made so much sense to him. “I’ve seen Biggie sunglasses worn by everyone — my NBA teammates, friends I’ve made across the globe, business guys and kids playing basketball in the yard. Biggies are for anyone who wants to give and take a bit more from life.”
You can shop the new Biggie eyewear collection here.
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Source: Mike Kemp / Getty
The logo that The Notorious B.I.G. made famous is still in high demand. Chaos erupted at a Versace sample sale in New York City.
As reported by Gothamist the brand that Gianni built recently attempted to host a pop up shop where consumers could buy sample pieces. On Wednesday, March 27 hundreds of individuals lined up early at 125 West 18th Street hoping to score designer at a discount. Unfortunately the overwhelming demand took the staff by surprise and bedlam ensued upon the doors opening to the public.
The crowds pushed their way in causing a bottlenecking at the entry. Video taken on site shows that tensions were already high at that point with some individuals yelling and shoving others out the way in an effort to squeeze in. Eventually a fight broke out prompting the store staff to call NYPD for assistance. Upon arriving at the scene the local badges temporarily shut down the event in an effort to control the crowds. The Strategic Response Group can be seen ordering everyone off the block.
One woman took to TikTok saying “It’s ghetto here. It’s ghetto. It got shut down. They even broke the glass of one of the doors” she said. “They’ve been fighting each other, some girl had to leave out in the ambulance because she got trampled.” Another man gave further details on the origins of the commotion. “People ran to the front and then they stayed at the front, and then the people in the second batch argued about it and then total chaos ensued” he added.
The sample sale was scheduled to run until Saturday, March 30 but has since been cancelled. Versace has yet to comment on the matter. You can watch footage of mayhem below.
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