uta
United Talent Agency has appointed Kirk Taboada, an industry veteran in the live Latin music scene, as an agent within its music division. Based in Miami, Taboada’s recruitment is part of UTA’s strategic efforts to solidify the company’s market-leading presence across the global Latin music genre. Taboada began his career in the music industry in 2005 […]
On Aug. 28, just over six months after the death of country music star Toby Keith at age 62, NBC celebrated his work and his influence on some of country music’s biggest stars in a two-hour special, Toby Keith: American Icon. Eric Church, Tyler Hubbard, Parker McCollum, Jelly Roll, Darius Rucker, Carrie Underwood, Clay Walker and Lainey Wilson were among those who feted Keith, an oilfield worker-turned-musician known for his steely determination; burly, commanding voice; and top-flight, often witty songwriting that fueled many of his 20 No. 1s on Billboard’s Country Airplay chart.
The special drew 4.7 million viewers, was the No. 1 show in its time slot and was NBC’s most-watched primetime entertainment special of 2024, according to the network. And Luminate data shows a bump in the Oklahoma native’s streams in the weeks following its airing. On the Sept. 14-dated Digital Song Sales chart, streams of “Should’ve Been a Cowboy” totaled 3.4 million; a 344% jump.
Trending on Billboard
Spearheading the special behind the scenes were UTA’s Curt Motley — Keith’s personal agent for approximately three decades — and his colleague Nick Barnes. The duo packaged the concert and worked with Keith’s longtime manager, TK Kimbrell; the late artist’s family members; Universal Music Group Nashville; the label’s newly launched Sing Me Back Home Productions film/TV division; and Thinkfactory and its CEO, Adam Reed.
“We wanted artists who had connective tissue to Toby, whether they were his friends or had toured with him,” Motley says of the special’s lineup. “A lot of artists came forward and said, ‘We love Toby, and we sing his songs every night.’ There were also a handful of people on the show who had never actually met Toby but were huge fans. We wanted to honor that legacy through multiple generations of country music.”
Motley, who joined UTA in 2016, also reps a roster that includes Jamey Johnson and Sawyer Brown.
“This [wine] bottle celebrates the life of the King of Wyoming, Chris LeDoux,” Motley says. “Music legend, [1976] world champion bareback rider and one of the finest humans to ever walk the earth.”
Diana King
Barnes, who joined the company in 2017, specializes in connecting music artists to projects in TV, film and branding while overseeing UTA’s Heartland division, which focuses on family- and faith-based storytelling. Those clients include film/TV creators the Erwin Brothers and Dallas Jenkins (The Chosen).
UTA’s Nashville team has simultaneously fostered the success of a crop of country newcomers that includes Megan Moroney (“Tennessee Orange”), Dylan Gossett (“Coal”), Brittney Spencer (“Bigger Than the Song”), Chayce Beckham (“23”), HunterGirl (“Ain’t About You”), Ian Munsick (“Long Live Cowgirls”) and Oliver Anthony (the Billboard Hot 100 chart-topper “Rich Men North of Richmond”).
What can new artists learn from the career Toby Keith built?
CURT MOTLEY: Toby was fearlessly unapologetic. He had a vision for what he wanted to do, and he didn’t waver on that line. When you’re good at something like he was, you don’t need other people to validate you. It’s a much harder road, but the fruits at the end of it are so much greater.
How does UTA Nashville differ from other agencies’ country music divisions?
NICK BARNES: An artist’s career should be multihyphenate to have longevity. They should be touching film, television and branding. We are starting earlier than ever in artists’ careers to find opportunities outside of touring to broaden their reach. Historically, these opportunities have existed for artists that were well into their careers. For instance, a feature film based on a hit song or a theatrical tour documentary — [intellectual property] that reflects country music’s way of life. For a long time, it was an antagonistic view. Now this community is embraced more for what it is. The Heartland division serves as the crossover arm for music artists here and is having success in feature film, television, unscripted productions, book publishing and more.
The Toby Keith “Super Bowl” ring was created by Live Nation’s Brian O’Connell to commemorate his 11 USO tours and over 240 shows in support of America’s armed forces, Motley says. Only four exist.
Diana King
TikTok and other social media outlets have changed the game for new artists. How do you sift through viral moments to find acts that won’t be one-hit wonders?
BARNES: It’s a balance between a gut feeling based off our experience and the data that is brought and analyzed by our team at UTA IQ — a world-class group of data analysts with proprietary tools we have built and continue to improve.
When you consider signing an artist, do you determine if they’re a strong live act? It’s key to an act’s longevity.
MOTLEY: You also have to look at consumption numbers, including streaming and social growth velocity, as an indicator for live viability.
UTA recently launched a Christian music division that has Brandon Lake, Phil Wickham, Lecrae and Forrest Frank among its clients. What do you feel is driving the growth in that genre?
BARNES: When we told one of the artists on our roster about the announcement, they said, “That’s like the Avengers of Christian music.” There’s a broader trend afoot in the faith community. In the aughts, a lot of Christian bands wanted to cross over. They were like, “We are Christian bands but we want to be rock bands. We don’t want to be labeled as [contemporary Christian music].” We are seeing Christian bands and artists now that are leaning into who they are, and that’s resonating with the fans. When Forrest Frank is printing merch that says, “I am a child of God,” and he’s selling them as fast as they can put them on the merch table, and his shows are filled with kids and teens that are on fire for his music — I think that’s the correlation.
“I’m proud of the moment that Heartland comics are having right now,” Barnes says. “Both posters are from sold-out Nashville shows by two clients: John Crist and Leanne Morgan.”
Diana King
What kind of market share do you see Christian music attaining in the next five years, and what are the demographics of the fan base?
BARNES: We think consumption will double. Similar to other genres, streaming artists that aren’t dependent on radio are bringing a younger demographic into the market. Streaming has created a multigenerational fan base for the genre.
Country music streaming is surging globally. How does that affect your work?
BARNES: When we’re watching the algorithm trends on the [digital service providers], they’re the same in Dublin as they are in Nashville. They’re the same in Australia as they are in Brazil, which are all burgeoning markets for country music. And we are starting to take artists to the U.K. first to build fans.
MOTLEY: Oliver [Anthony]’s Out of the Woods tour started in the U.K., and we started Dylan Gossett’s [No Better Time] tour in the same areas. They were incredibly well received.
What else are you doing to build fan bases overseas?
MOTLEY: Agents across the globe — especially in our London office — are leaning into country music and integrating it into the fabric of our business here. This allows us to get in early with partners abroad and leads to opportunities that allow aggressive first-look tours. Recent examples are Megan Moroney, Oliver Anthony and Dylan Gossett.
For a newer artist, what are other advantages of launching a tour abroad?
BARNES: One advantage is being able to start a business over there that you can return to when you need to take a break [from touring stateside]. In the American markets, oftentimes our clients have played a lot of hard- and soft-ticket tours and they need to let the U.S. cool off a bit. [If they have played overseas], we’ve already built relationships with promoters and have a base of fans.
“I’ve always been a Marty Stuart apostle,” Barnes says. “Marty once opened for The Steve Miller Band at the Ryman, and Steve signed this poster to Marty — including a few special doodles. It ended up forgotten in a closet, but when we moved offices, it was passed on to me as a gift.”
Diana King
MOTLEY: It is expensive to travel and perform abroad, but when you’re just starting out, your costs are going to be a lot less [because you’re doing smaller-scale shows]. If you wait too long, that opportunity cost is hard. But when you build that fan base from the get-go — we’re going back with Dylan this year and playing big rooms, and we just started in February.
Touring costs in general have increased significantly. How are artists navigating that?
MOTLEY: Post-COVID, we had that big wave where everyone had to get out and go see a show. There wasn’t a bus you could rent; there wasn’t a venue that was available anywhere. I think we are at the tail end of that now, but everything has remained more expensive. Just to lease a bus right now is more than twice as expensive as it was in 2019. It’s almost impossible for acts that tour in a window that’s only four to five months a year to be able to afford that, so we’ve got to charge more for tickets. The big, white-hot shows are largely unaffected right now, but for other things, people are making choices again. It’s probably a bit cyclical as well. I think we will see it even out. There has been a lot of debate about the climbing prices of concert tickets.
Do you think they’ve hit a ceiling?
MOTLEY: Although the pandemic curve has flattened, as it pertains to white-hot stadium-level artists, it does not appear that we have hit a ceiling — especially given the number of tickets and pricing on the secondary market. But underneath that, artists have to be conscious of the market to have the best chance at success.
Talent, entertainment, sports and advisory company UTA has launched a new Christian Music Division, led by Jonathan Roberts, who joined UTA in May. Additionally, four-time Billboard Christian Airplay chart-topper Phil Wickham recently signed with UTA and will be represented by Roberts. UTA’s Christian music division serves as an extension of UTA’s Heartland initiative, which UTA […]
UTA has a new COO.
The talent agency says that it has hired Bob Roback to serve as its COO, running business operations, growth, strategy, technology and other key areas of the firm. He will report to UTA CEO Jeremy Zimmer and president David Kramer, and will join the firm’s board of directors.
Andrew Thau, who had been COO while also serving as co-head of UTA Sports, will focus exclusively on expanding UTA’s sports business.
Roback was most recently CEO of Ingrooves Music Group, which is now part of Universal Music Group, and before that was president of the musical instrument company Fender. He also co-founded a number of companies, including Dashbox, The Media Farm and LAUNCH Media, which became Yahoo Music.
“I’m delighted to welcome Bob Roback to UTA,” said Zimmer in a statement. “Throughout his accomplished career, Bob has built and led multiple businesses at the intersection of entertainment and technology, and he will be a valued partner at UTA as we help our clients thrive in an increasingly global and complex marketplace.”
Trending on Billboard
“I also want to acknowledge the many contributions of Andrew Thau, who served as our COO since 2007 and became co-head of UTA Sports last year,” Zimmer added. “I’m excited for what Andrew will accomplish as he focuses full-time on building out our sports presence in the global arena.”
“I’ve long admired UTA’s dedication to its clients and ability to lead the way in defining what it means to be a global agency during a time of tremendous change and opportunity,” added Roback. “I’m thrilled to be joining the company at this exciting time and look forward to shaping the future with UTA’s talented and ambitious team.”
“Bob’s experience and approach make him an ideal fit in UTA’s entrepreneurial and future-focused culture,” Kramer added. “Artists, athletes and brands are looking to participate globally across every part of the entertainment landscape, and Bob will help ensure we continue to operate at a level that exemplifies best-in-class representation.”
This story was originally published by The Hollywood Reporter.
Natalia Lafourcade has signed with UTA for worldwide representation in all areas, Billboard can exclusively announce. The signing follows the Mexican artist’s latest Grammy win for De Todas Las Flores, which won best Latin rock or alternative album. The critically-acclaimed set also collected three awards at the Latin Grammys last year, including best singer-songwriter album. […]
Fresh off of winning her second career Grammy, Kylie Minogue has signed with UTA for live representation and acting endeavors in North America. The Australian singer won the best pop dance recording Grammy — a new award — earlier this month for her viral hit “Padam Padam.” The song is from her 16th studio album Tension, which was released last year and […]
Christina Aguilera has signed with UTA for worldwide representation, the company tells Billboard. The pop icon joins a roster that includes some of music’s biggest players and hitmakers, including Lil Wayne, Post Malone, Karol G, Jonas Brothers and Guns N’ Roses. The news comes on the heels of a major night for Aguilera: On Saturday […]
UTA has signed The War And Treaty for booking representation, with exclusive worldwide representation in all areas. Founded in 2014 by the husband-and-wife duo Michael Trotter Jr. and Tanya Trotter, The War And Treaty has quickly become one of the most exciting new musical acts. They recently teamed with Zach Bryan for the song “Hey […]
He is one of the most sought after artists in the agency world and now he finally has major a booking team behind him.
Oliver Anthony has signed with UTA for exclusive worldwide representation in all areas.
“We’re honored to represent such an authentic artist, and excited to put together a global strategy to bring Oliver Anthony and his music to the people,” shared UTA co-head of Nashville Jeffrey Hasson and music agent Curt Motley in a statement to Billboard. Some of UTA’s other clients include Brittney Spencer, Megan Moroney, Parmalee, Elvie Shane, Ian Munsick and Jamey Johnson, who has performed recently with Anthony.
The “Rich Men North of Richmond” singer’s profile skyrocketed in August after a performance video went viral, generating more than 69 million views on Youtube and leading to a historic No. 1 debut on the Billboard Hot 100 chart. With that song, Anthony became the first artist ever to top the chart without having appeared on it previously.
“Rich Men North of Richmond” is also the first song by a solo male to debut at No. 1 on the Hot 100 and Hot Country Songs charts simultaneously. The Farmville, Virginia, native’s other songs — such as “Ain’t Gotta Dollar,” “90 Some Chevy” and “I Want to Go Home” — have also earned solid streaming numbers.
A quick bidding war followed, with music executives from all around the country to try to sign the hot new phenom. One label head told Billboard at the time, “I don’t think I’ve ever seen anything like this before.” Rapper Gucci Mane even posted on Instagram that he wanted to sign Anthony to his label and needed help finding him. Anthony, who sings of populist ideals that have grown him a grassroots following, seemed largely nonplussed by the newfound attention. He told social media followers he was determined not to make any rash decisions and that he had turned down record deals worth upwards of $8 million.
Meanwhile, Anthony has continued to perform for his new fanbase with a number of regional shows that have grown from the Eagle Creek Golf Club and Grill in Moyock, N.C., on Aug. 19, to Tootsie’s Orchid Lounge’s annual block party in Nashville last weekend on Sept. 17, where he notably performed with a full band for the first time. While in Nashville, Anthony apparently made his new agreement with UTA — marking his first major deal since breaking out.
Coming up, Anthony is slated to perform two sets at the upcoming Louder Than Life Festival, which opens Thursday (Sept. 21) and runs through Sept. 24 at the Highland Festival Grounds at the Kentucky Exposition Center in Louisville, Ky. And then he has a sold out show at Smokies Stadium in Sevier County, Tenn., scheduled for Sept. 28.
Earlier this month, Anthony canceled a Sept. 27 concert at Cotton Eyed Joe in Knoxville, Tenn., due to a disagreement over ticket prices, which were listed at $99 and $199 for a meet and greet. Anthony posted to social media discouraging his fans from buying the tickets, explaining that he didn’t agree to those prices. Anthony explained his friend had been acting as his booking agent and he booked the show without asking what the ticket prices were. (The venue later responded, saying the high prices were the only way it could cover Anthony’s $120,000 booking fee.) Anthony continued to say his shows “never cost more than $40, ideally no more than $25,” pointing out that two of his four recent shows were “completely free.”
When Anthony’s co-manager Draven Riffe spoke with Billboard in August, he said the artist is “very passionate about bringing other unknown, unheard musicians up and helping them get their music out as well” — and that help also means providing jobs for those in Anthony’s community where he can. “We’re doing all the booking ourselves,” Riffe said, adding the Anthony is booked through the end of the year. “We’re trying to keep everything in-house as much as we can… If we could have a hand in helping get a person a job they’ll love then we want to do that rather than contracting it out to something that we don’t even know where the money is going.”
Additional reporting by Jessica Nicholson.
BRISBANE — Budjerah signs with United Talent Agency (UTA) for representation in the Americas, Billboard can exclusively reveal.
The fast-rising Australian singer and songwriter is repped by global touring agent Noah Simon, whose roster has included Post Malone, Ms. Lauryn Hill, Jacob Collier, Masego and others.
Hailing from Fingal Head, New South Wales, Budjerah is one of the most promising young artists in his homeland. The 21-year-old singer and songwriter was the inaugural winner of the Michael Gudinski prize at the 2021 ARIA Awards, won his first APRA Music Award in 2022 for most performed R&B/soul work of the year for “Higher” with Matt Corby, and collected best new artist at the 2023 Rolling Stone Australia Awards.
The young man with the golden voice has several chances to add to his collection next month at the 2023 National Indigenous Music Awards (NIMAs); he’s in the hunt for artist of the year, song and film clip of the year, both for “Therapy,” which has chalked up more than 6 million streams.
[embedded content]
On the live front, Budjerah supported Ed Sheeran on the Brit’s 2023 stadium tour (and jumped on a remix of Sheeran’s “2step”), performed a sold-out headline show at the Sydney Opera House for Vivid LIVE, scored a slot on the For The Love festival run, and he’s booked for the traveling Spilt Milk fest in November and December.
The Coodjinburra artist’s career is guided by Lemon Tree Music, Regan Lethbridge and David Morgan’s Australia-based artist management company, whose stable includes Tones And I and Tash Sultana.
“I am thrilled to represent Budjerah and proudly welcome him to the UTA family,” comments Simon. “He is undoubtedly a singular talent with a timeless voice and in close collaboration with Lemon Tree, we’re excited to introduce his exceptional artistry to the Americas.”
To celebrate the UTA pact, Budjerah shares the new single “Video Game” (via Warner Music Australia), a “thank you to all my fans who’ve supported me at my shows over the last year,” he says in a statement.
Penned by Meg Mac, Matt Corby and Chris Collins, the stripped-back track explores the emotions behind growing up and finding himself, and can be streamed below.
[embedded content]