TV/Film

If you asked H.E.R. what her life’s purpose is, she’d tell you it’s to inspire women and young girls. It’s no accident, then, that many of the major projects she’s taken on over the past couple of years have fallen in line with that mission, from contributing her newly Oscar-nominated Diane Warren collaboration “The Journey” to Tyler Perry’s Six Triple Eight — about the all-Black, all-female 6888th Central Postal Directory Battalion of World War II — to examining her own definitions of womanhood and empowerment on a highly anticipated followup to 2021’s Back of My Mind, which she’s teased is arriving at some point in 2025. And now, H.E.R. is turning her focus on girls in sports, reimagining Bruce Springsteen’s iconic 1975 hit “Born to Run” for Dove’s moving new Super Bowl commercial that premiered Tuesday (Feb. 4) with an important message at its center.

Her full version of the track will arrive one day later.

In the 30-second spot — which will air during fourth quarter of the ultimate Kansas City Chiefs vs. Philadelphia Eagles game Sunday (Feb. 9) — a breathless 3-year-old girl sprints through her suburb as H.E.R.’s buoyant take on The Boss’ anthem plays. “These legs are unstoppable,” onscreen text reads. “At 14, she’ll think they’re unbearable.”

Reminding viewers how frequently young female athletes hear critiques about their bodies, the commercial then calls on it’s audience to “change the way we talk to our girls.” It’s a directive that feels especially poignant considering the popularity boom women’s sports have seen in recent years (thanks in no small part to powerhouses like Caitlin Clark and Angel Reese), as well as the sociopolitical influx in online communities picking apart players’ appearances (thetransphobic hate cisgender Algerian boxer Imane Khelif experienced during the 2024 Olympics comes to mind). And it’s definitely something that weighs on H.E.R.’s mind as a former athlete and role model to her 18-year-old and 3-year-old sisters, which is why she says she jumped at the chance to translate “Born to Run” into a heartfelt tribute for young girls all over the world.

“I’m seeing myself in all of these young girls and thinking about all these things that we forget to appreciate,” she tells Billboard. “I have a body that simply moves, and I love all the things that it can do.”

“We’re born to run,” she adds, her voice swelling with passion. “There’s so many layers to that message. It’s like you’re born to be exactly who you are, to chase your path and follow your own dreams and your own heart. It’s not about anyone else. You’re born uniquely you.”

Speaking over Zoom just one day ahead of the premiere of Dove’s new campaign, the singer-guitarist broke down how she made Springsteen’s signature song her own, revealed how the project informed her upcoming album’s sound and explained why she aligns so strongly with the brand’s message. Read her conversation with Billboard below.

How did you approach re-recording such a famous song?

The song itself is so iconic, I didn’t want to do a complete left turn in my recreation of it. It’s so uplifting and joyful, and “born to run,” it’s the perfect lyric. It’s the perfect message, and kind of the perfect pace for a message like this.

It was all about the image of this young girl — keeping that in mind was the most important thing. We started with drums to kind of keep the energy but still make it my own, and I played some guitars on it to keep that iconic lead. It was all about adding even more soul to it. That iconic line that’s usually just the guitar line, I turned into vocals. I like doing things like that — taking pieces from the instrumentation and turning them into vocals — and my vocals definitely make [the song] a little more feminine.

Is Bruce a personal hero of yours?

Oh my gosh, absolutely. I love Bruce. I grew up listening to a lot of Bruce with my dad. He’s iconic.

I actually got to meet him two years ago and he was so sweet. I was like, “I’m such a big fan, my name’s Gabi.” He was like, “Oh my god, H.E.R., I’m such a big fan of you, I’ve mentioned you in interviews, you really rock out on stage.” And I’m like, “Man, I get it from you!”

Why does the message of the campaign resonate with you personally?

Where do I begin? A lot of my purpose has been to encourage women to be authentic and comfortable in their own skin and embrace who they are. That to me is one of the most important things I could ever do on this planet. That’s always been my mission, so that’s really what got me excited about this. It’s really perfect timing — I’ve been working on an album and the messaging of this album has really been about empowerment.

I have younger sisters, and it’s always so important for me to show them that they’re — I don’t want to say “enough.” I think we’ve outgrown that word. I think it’s to show them that who they are is perfectly imperfect, you know what I mean? We live in this age of social media, and comparison, like they say, is really the thief of joy. I’ve definitely experienced not feeling adequate. I’ve felt like, “Oh, maybe I need to change this about me, I need to fit into this mold.” But I’ve realized that there is no mold. I’ve tried to maintain that in my own life and exemplify that.

Speaking of your new album, what can you tell us about it?

I’ve been working on it in the midst of this [campaign]. It’s funny, because working on “Born to Run,” working on a Springsteen song, I feel like it’s only enhancing my process in the studio. I’m playing a lot more guitar on this album. And again, [the album] is all about empowerment. It was just perfect timing.

It’s this exploration of femininity and what it means to be a woman, what it means to me, what it means to depend on people around you and depend on yourself and love yourself, and what community means. What your expectations of love are, and the expectations you put on yourself. Just learning how to stand on my own.

It’s a lot of accepting ugly. And I mean that to say the parts of myself that I may ignore, that I think haven’t been enough. The parts that I may be afraid to face. It’s really been about embracing those things and empowering myself, not in the way that you’d expect, where it’s all about being triumphant … It’s more like, it’s OK not to be OK. It’s okay to be in the process of healing. You’re never fully healed. Just trusting the process and being OK with it.

One of your recent projects, “The Journey,” recently earned a best original song nomination ahead of the 2025 Oscars. How does that feel?

Oh my gosh, it’s crazy. I’m super excited about the song. It’s such a powerful song, and it’s also a really, really powerful movie — again, about women empowerment, and under-appreciated women. These stories hadn’t been heard. I feel blessed to be a part of that story, in a small way.

Women’s sports are more popular than ever, but with that there’s been an uptick in certain people picking apart women athletes for not looking “feminine enough.” With that in mind, why is this campaign more important than ever?

It’s discouraging. Telling a woman that her body is not the right type, or that she needs to look a certain way, or that she’s not “feminine enough” — what does that even mean? It just shows you what society’s idea of what’s feminine is, and it’s just not right. This message was definitely to break that barrier.

I played sports in high school and middle school, and I’m really grateful that my parents gave me that confidence to not care. But there’s definitely that shyness in the locker room, there’s those moments of, “Oh man, I’m afraid of myself. I’m afraid that people won’t accept me, that people won’t like me, despite my gifts or my ability.” You should never be discouraged to do something that you love and are passionate about because of the way you look.

There’s also been an outpouring of women expressing fear and uncertainty following the results of the 2025 election. Was that on your mind at all when working on this project?

I think, in general, we can’t live our lives in fear, no matter what. It’s all about empowering each other — I think that’s what it comes down to.

Hear H.E.R.’s cover of “Born to Run” in Dove’s new Super Bowl ad below.