tiktok
Page: 18
HipHopWired Featured Video
A TikTok user defending Megan The Stallion in her rap feud with Nicki Minaj claims that Minaj’s fans doxxed him, threatening his life.
Over the weekend, social media was ablaze as Nicki Minaj publicly vented at length over a line in Megan Thee Stallion’s latest single “Hiss”. “These hoes don’t be mad at Megan, these hoes mad at Megan’s Law,” the three-time Grammy Award winner said, apparently referencing Kenneth Petty, Minaj’s husband since 2019 (Petty is a convicted sex offender).
Minaj took offense, making fun of the Houston native being shot in the foot by Tory Lanez in 2020 as well as insulting the rapper’s late mother in an Instagram live video on Friday (January 25). That didn’t sit well with Bela Delgado, a TikTok user who blasted the Pink Friday artist in a video.
The video caught the attention of Miraj’s fans known as the “Barbz” whom Delgado said have been harassing and threatening him. “Nicki Minaj fans are attempting to dox me, messaging family members as well as people who aren’t members of my family, sending them s–t — apparently they got somebody’s address,” he said in a video posted on Saturday (January 26). “I am sorry. I’m so sorry that I disrespected Nicki Minaj. I saw a lot of other people doing it; I thought I’d add my two cents.” He cited his autism in the apology, saying to his 1.4 million followers that “sometimes things come out a lot harsher” because he’s on the spectrum.
Delgado said in the now-deleted video that he felt Minaj was a “disgusting and reprehensible person by pretty much all metrics of basic humanity and common decency,” referencing that he was once a former supporter of hers. It changed “when she started intentionally surrounding herself with sex offenders,” referencing Petty & Jelani Miraj, Nicki’s brother who was convicted of raping his 11-year-old stepdaughter in 2015.
The back-and-forth between Nicki Minaj and the “Savage” rapper has gotten exceedingly ugly, as Minaj released a new song entitled “Bigfoot” which included lyrics previewed in her Instagram live video: “She like 6 foot, I call her big foot,” Minaj raps, before saying someone “fell off, I said get up on your good foot.” Minaj has also been spotted amplifying her fans’ posts on X, formerly Twitter. For her part, Megan Thee Stallion replied on her Instagram showing her doubled over in laughter covering her mouth as she previewed Minaj’s response to “Hiss”.
—
Photo: Getty
Flo Milli’s “Never Lose Me” ranks at No. 1 on the TikTok Billboard Top 50 chart for a second week, while He Is We’s “I Wouldn’t Mind” vaults to No. 2 on the ranking dated Jan. 27.
Explore
See latest videos, charts and news
See latest videos, charts and news
The TikTok Billboard Top 50 is a weekly ranking of the most popular songs on TikTok in the United States based on creations, video views and user engagement. The latest chart reflects activity Jan 15-21. Activity on TikTok is not included in Billboard charts except for the TikTok Billboard Top 50.
“Never Lose Me” attains a second week at No. 1 concurrent with continued gains on streaming services that report to the Billboard Hot 100 and its genre-based charts. The song, released in November 2023, tops 10 million official U.S. streams for the first time, jumping 24% from 9.9 million to 12.1 million streams Jan. 12-18, according to Luminate. As such, the song leaps 42-37 on the Hot 100 as the tally’s greatest gainer in streaming.
As previously reported, “Never Lose Me” is largely driven by a variety of trends, with a more recent theme being uploads highlighting the “never had a bitch like me” lyric.
He Is We’s “I Wouldn’t Mind” has also been previously highlighted, following its debut on the Jan. 20 survey at No. 8. A sped-up edition of the 2010 track continues to drive the most attention, with the song’s TikTok uploads spanning a viral dance trend, POV videos and more. The song concurrently sports a 16% gain in official U.S. streams to 2.5 million.
A few more previously covered songs – Sophie Ellis-Bextor’s “Murder on the Dancefloor,” Cordelia’s “Little Life” and Project Pat’s “Choose U” – round out the top five, with the latter two reaching the top five for the first time.
“Choose U” isn’t the only place where you’ll find Project Pat in the top 10. “Good Googly Moogly,” featuring DJ Paul and Juicy J, joins the track in the top 10 by vaulting 18-7.
The main trend for “Good Googly Moogly” on TikTok features creators ogling someone, showing surprise at a passerby or other eyebrow-raising reactions, set to the “good googly moogly” line in the 2006 track’s chorus. Some more recent uploads with higher volume of interactions on the platform include photos and videos of users’ newborn babies, showing how people announced the birth of their children vs. how the child actually looked like when they were born.
Project Pat becomes the fifth different act to land more than one song in the TikTok Billboard Top 50’s top 10 in a single week since the ranking’s September 2023 inception. Nicki Minaj has done so three times, while Lana Del Rey, Kanye West and Drake have accomplished the feat once apiece.
One final song appears in the chart’s top 10 for the first time: MGMT’s “Time to Pretend,” which debuts at No. 9. The lead track from the duo’s 2007 breakout Oracular Spectacular, “Time to Pretend’s” overarching trend involves creators using the same or similar photos, both with the same caption – but using different emojis to represent that the same phrase can mean different things for one’s life.
“Time to Pretend” was MGMT’s first Billboard-charting song when it peaked at No. 23 on the Alternative Airplay survey in May 2008. The song snagged 1.8 million official U.S. streams in the latest tracking week, a 28% gain.
Just outside the TikTok Billboard Top 50’s top 10, Muni Long’s “Made for Me” debuts at No. 12. Its trend highlights the song’s “Twin/ where have you been? / nobody knows me like you do” lyric, with users making videos with friends, family or significant others. Long herself has also posted TikToks lip-synching to the song, as have Chloe, That Girl Lay Lay and more.
“Made for Me” debuts on the Hot 100 dated Jan. 27 at No. 93, Long’s third appearance on the ranking and first solo since breakthrough “Hrs and Hrs” peaked at No. 16 in February 2022.
Ariana Grande’s “Yes, And?,” which debuts at No. 1 on the Hot 100, makes an appearance on the TikTok Billboard Top 50, bowing at No. 23. It’s Grande’s third song on the tally since it began and first non-holiday entry, as “Santa Tell Me” and “Last Christmas” comprised her previous appearances.
See the full TikTok Billboard Top 50 here and on the TikTok app. You can also tune in each Friday to SiriusXM’s TikTok Radio (channel 4) to hear the premiere of the chart’s top 10 countdown at 3 p.m. ET, with reruns heard throughout the week.
HipHopWired Featured Video
Source: South_agency / Getty / Black TikToker
Plenty of grown men have quit their jobs to pursue a career in gaming, but that wasn’t the case with this joker.
A Black TikToker who goes by the handle @tianaredd_ was officially fed up with her bum a** boyfriend after he quit his job to play the PS5 she bought him.
Like many people lately, she ran to the popular social media platform on Dec.28 to ask her followers for advice because she believed the man quit his job to pick up the sticks, saying in the video she felt like she was on an episode of Pranked.
In a follow-up post, Redd finally took action, making her apartment as uncomfortable as possible for “Nard,” her now ex-boyfriend.
In the video with color commentary, she can be seen throwing out food, packing up meat to give to her friend, and even trying to get the electricity turned off, but the landlord said if she did that, she would breach her contract.
The last step was her going to the local Walmart to pick up tools to change the locks on the door but come to find out, she didn’t even need to go that far because all it took was a confrontation with “Nard” that led to him packing up his belongings and leaving the apartment.
Some People Asked Why She Went Through All That
Some people commented on the post wondering why she went to such great lengths to get “Nard” out of the apartment and just kicked him out in the first place.
Redd revealed their relationship was an abusive one, replying, “We got over 10 domestic violence cases. Burglarizing, kidnapping, all of that. So, why, in my good mind, would I just throw his shit out. Do you think I wanna get [punched]?”
We are glad she could get that bum out of her life without things getting physical.
North West is iced out! The 10-year-old and her mom Kim Kardashian shared a series of photos to their joint TikTok account on Thursday (Jan. 18), one of which included an adorable selfie of North showing off the diamond-encrusted grills on her teeth with “random” written on the top portion of the snap. “The things, […]
HipHopWired Featured Video
Source: Louis Vuitton / Louis Vuitton
It seems TikTok is planning to address bootlegging. The company has reportedly asked LVMH for help on how to avoid fakes being sold on the app.
Hypebeast is reporting that TikTok is strategizing on how to combat bootlegging. According to Bloomberg News the social media giant is in discussion with the luxury goods conglomerate. Senior Vice President of Global Omni-Marketing Toto Haba confirmed with the news site that the two parties are working together to provide users an “elevated shopping experience”. If true the initiative could help advance the app’s brand identity and earn more trust consumers. “It’s important for us to guard our IP” Haba said. “TikTok and ByteDance seem much more willing to talk with us on that and set the right guardrails.”
TikTok Shop has become a go to for buyers looking to purchase counterfeit luxury products. So much so the Better Business Bureau have urged buyers to beware. “Consumers should vigilantly follow online shopping safety tips when using TikTok Shop,” BBB President and CEO Steve Bernas said in a press release. “With any new service comes the potential for scams, especially with online shopping, where it could be difficult to verify a seller’s identity or vet their background” he added.
LVMH is home to brands such as Louis Vuitton, Hennessy, Tiffany & Co., Christian Dior, Fendi, Givenchy, Marc Jacobs, Stella McCartney, Loewe, Loro Piana, Kenzo, Celine, Sephora, Princess Yachts, TAG Heuer, and Bulgari.
More than 60 years after it was released, Lesley Gore’s rendition of “Misty” hits No. 1 on a Billboard chart, crowning the TikTok Billboard Top 50 dated Jan. 13.
Explore
Explore
See latest videos, charts and news
See latest videos, charts and news
The TikTok Billboard Top 50 is a weekly ranking of the most popular songs on TikTok in the United States based on creations, video views and user engagement. The latest chart reflects activity from Jan. 1 to 7. Activity on TikTok is not included in Billboard charts except for the TikTok Billboard Top 50.
“Misty,” a jazz standard first penned by Erroll Garner in 1954 and recorded by Gore for her 1963 debut album I’ll Cry If I Want To, initially debuted on the TikTok Billboard Top 50 at No. 3 (Jan. 6) prior to its rise to No. 1.
As reported last week, TikTok usages of “Misty” mostly involves a trend where the user is shown without a feature (glasses, a certain hair style, etc.) and then with that feature. Though as a spin on what’s expected, the creator usually uploads a photo of them with a friend or family member with that feature (example: a friend with glasses) instead.
“Misty” has continued to jump in Billboard chart-eligible streams since its TikTok trend took off. In the latest tracking week for charts such as the Billboard Hot 100 (Dec. 29-Jan. 4), the track earned 330,000 official on-demand U.S. streams, a boost of 36%, according to Luminate.
At more than 60 years old, “Misty” is the oldest song to reign on the TikTok Billboard Top 50 since its September 2023 inception. It takes over from the previous oldest track, as “Misty” leads following a two-week rule for Mariah Carey’s “All I Want for Christmas Is You,” which ascended to the top of the list during the holiday season amid multiple other Christmas standards’ chart appearances. Unlike the rest, Carey actually remains on the Jan. 13 survey, albeit at No. 46.
With the path cleared of holiday tunes, Nicki Minaj’s “Everybody” featuring Lil Uzi Vert rises to a new peak of No. 2, while Playboi Carti’s “Sky” makes its monthly return to the chart, this time at No. 3, due to its “wake up, it’s the first of the month” trend.
A trio of big movers reach the TikTok Billboard Top 50’s top 10 for the first time, led by Flo Milli’s “Never Lose Me,” which vaults 13-7. One of the more recent trends using the song involves showing off medals with the caption “me if having the [insert thing here] was an award,” oftentimes the “worst ex.”
Project Pat’s “Choose U” jumps onto the chart as the top debut, ranking at No. 8. Its virality coincides with a trend where creators use the phrase “you’re the kind of girl they write books about” and then show a book cover, usually played for comedic effect.
And rounding out the top 10 as another new addition to the region is Sophie Ellis-Bextor’s “Murder on the Dancefloor.” The 2001 dance track has achieved newfound success after a synch in the new film Saltburn, and the craze has crossed over to TikTok, too, with many of the top uploads referencing the movie in some way.
“Murder on the Dancefloor” reaches the Hot 100 for the first time at No. 98, garnering 3.9 million streams, up 131%.
See the full TikTok Billboard Top 50, also featuring debuts from Coldplay, Kendrick Lamar and Drake here. You can also tune in each Friday to SiriusXM’s TikTok Radio (channel 4) to hear the premiere of the chart’s top 10 countdown at 3 p.m. ET, with reruns heard throughout the week.
“Is Laufey jazz?”
This was a recent topic among the armchair musicologists of Reddit’s r/Jazz thread, who spend much of their time debating the genre. It’s also the title of a 33-minute deep dive by YouTuber and musician Adam Neely where he dissects the 24-year-old cellist, singer and songwriter’s harmonic and chordal choices on a granular, theoretical level in an attempt to answer the question too.
Trying to neatly categorize whether Laufey (pronounced LAY’-vay) makes music that is jazz or something else misses the point of what she is doing. Laufey is building a modern and surprisingly lucrative musical world out of old-school building blocks — ii-V-I jazz chords, classical music motifs, bebop ad-libs — plus more than a pinch of Taylor Swift-ian storytelling.
But it’s Laufey’s wider aesthetic world — “Laufey Land,” as she calls it — that a remarkable number of Gen Z fans are flocking to. While traditional jazz can feel esoteric, Laufey makes it accessible by inviting followers into Laufey Land on social media — a place where her best days involve sipping lattes, reading Joan Didion and wearing the latest styles from Sandy Liang, and where listening to Chet Baker and playing the cello are the absolute coolest, hippest things to do. “It’s all kind of illustrative of my life and my music,” she says, and she shares both online generously.
Laufey Land (which has also become the name of her official fan HQ Instagram account) has also captured the imagination of the music business: sources say she sparked a multimillion-dollar bidding war last year among record labels that have rarely seen so much commercial potential in a jazz-adjacent act, though she remains independent for now. Perhaps that’s because her music renders a wistful, romantic portrait of young adulthood that can feel fantastical yet still within reach. And even if you’re not quite familiar with her own lofty influences — Chopin, Liszt, Baker, Fitzgerald, Holiday — Laufey invites you to sit with her, listen along and get lost in a magical place where, sure, the music is jazz-y, but is also so much more than that.
Raised between Iceland and the Washington, D.C., area, Laufey Lín Jónsdóttir grew up surrounded by classical musicians. Her Chinese mother is a violinist, and her grandparents were violin and piano professors; it was her Icelandic father who introduced her to jazz. “There was just so much music in the house growing up,” she recalls today. “It was a sonic blend of those two.”
Laufey and her identical twin sister, Junia — who now acts as Laufey’s creative director and is a frequent guest star in her TikToks — started playing young. Eventually Junia landed on violin and Laufey on cello (though she also plays piano and guitar). Until college, she saw herself more as a performer and practitioner of music than as a writer of it. But at the Berklee College of Music in Boston, she found many of her new friends were penning their own songs.
This digital cover story is part of Billboard’s Genre Now package, highlighting the artists pushing their musical genres forward — and even creating their own new ones.
Though Laufey says she always listened to pop music as well — she especially loved the storybook tales of early Swift songs — she felt that “oftentimes the lyrics and the storytelling resonated, but the sound [of pop music] wasn’t completely there. I didn’t feel like it was something I could make, and I wanted to make something that sounded more like me.” A self-described “sheltered orchestra kid,” she also didn’t yet have much life experience to expound upon lyrically.
Like so many artists before her, Laufey says she was finally propelled into songwriting when she had her heart broken. Borrowing chords closely related to the Great American Songbook that she had spent so much time studying already, she created “Street by Street,” which eventually became her first single. She was 20 years old. “The way I wanted to write was to find this middle ground between the very old and the very new,” she says. “I remember thinking, ‘Wow, you can do this. You can write something new in the style of George Gershwin or Irving Berlin — something older.’ ”
When COVID-19 hit and forced everyone into lockdown, school ended, and to stay in vocal shape, Laufey began posting her takes on jazz standards online, her smooth alto accompanied by either cello arrangements or acoustic guitar. “The day I got back from school and started isolating, I told myself, ‘OK, I’m just going to write and post as many videos online of me singing jazz standards as I can,’ ” she recalls. “I’ll just see where it takes me.” An early video of her singing “It Could Happen to You” “hit some sort of algorithm,” as she puts it, and quickly, her following grew, attracting interest from a number of record labels, though she opted to sign to AWAL instead.
Today — one EP, two studio albums and one live album with the Iceland Symphony Orchestra later — Laufey is quite possibly the most popular artist making jazz or jazz-adjacent music, according to metrics like Spotify monthly listeners (24 million) and Instagram and TikTok followers (2.2 million and 3.6 million, respectively). Her breakout single, the bossa nova-inspired “From the Start,” is a massive hit, with 313.1 million on-demand official global streams, according to Luminate. And she’s now a Grammy nominee: Her second album, Bewitched, released in September 2023, is up for best traditional pop vocal album, an eclectic category this year where she’s the one new talent alongside veterans Bruce Springsteen and Liz Callaway and the late Stephen Sondheim. “It feels very, very validating, especially in the category I’m in,” Laufey says.
Tony Luong
The debate about what genre signifiers define Laufey may still matter at the Grammys (and on the Billboard charts, which categorize her as “jazz”), but there is far less need to label music than there once was, benefiting artists like Laufey who bridge disparate sonic worlds. “I think people’s desire to categorize things into genres was so rooted in radio, where they were trying to fit into a certain format to succeed,” says Max Gredinger, Laufey’s manager and a partner at Foundations Artist Management. “I think that is kind of ingrained in us, but now that terrestrial radio has certainly diminished in impact, I think people are still wrapping their heads around this new world.”
Around the time Laufey started to build her audience, TikTok’s reign over music discovery had just taken hold. It’s a place where personality and catchiness count but genre is of no consequence — the perfect platform for an artist like Laufey where she could define her jazz-inflected pop as not just a sound but as an aesthetic, a feeling, a lifestyle both timeless and very much of the moment.
Gredinger calls Laufey and her sister “the 2024 version of what you think of as a marketing executive. I would bet on them to do that job best a trillion times over.” Beyond music and slice-of-life videos, Laufey invites her fans into her process in other ways. She has posted sheet music versions of her songs before releasing them, asking her musician fans (of which there are many) to try to learn the song without hearing any reference and post the results, which she’ll then repost in the lead-up to release day.
She also hosts a book club, with selections — from Donna Tartt’s The Secret History to Susanna Kaysen’s Girl, Interrupted — that feel akin to her music and her personal style, somewhere between darkly academic and coquettishly feminine. On the release day for Bewitched, she hosted A Very Laufey Day, a sort-of scavenger hunt around Los Angeles, involving everything she likes to do in a day. It included special Laufey Lattes, a display of her book club selections at a local shop and a merchandise pop-up at the Melrose Trading Post; at the end, she treated participants to a secret performance in West Hollywood’s Pan Pacific Park.
“It was like a normal Saturday for me,” Laufey says with a laugh. “I would’ve done all those things either way. I drove around West Hollywood and saw girls in white shirts, jeans and ballet flats carrying lattes and I would roll down the window and say hey and surprise them.” Her fans range from ultra-online teens to nerdy music majors to nostalgic grandparents, but her core base is Gen Z, many of whom do not listen to jazz or classical otherwise.
When she was younger, Laufey says, she never anticipated the mainstream popularity she has now. “If anything, I thought I would go the conservatory route, practice cello and try to get into the best orchestra I could, like my mother did,” she says. “I was so focused on being realistic that I almost didn’t allow myself to dream so big.”
[embedded content]
She remembers one of her first shows after pandemic lockdowns eased up, at New York’s Rockwood Music Hall, where she heard there was a line of fans outside waiting to be let in. “I was really confused,” she says. “I grew up going to symphony concerts primarily, and nobody lines up like that, you just walk in. I was like, ‘Oh, no. Let them in! What is happening?’” It was the first time she realized that her fans weren’t just a number on her screen: They would show up for her in real life, learn all the words to her songs and were shockingly young.
Norah Jones, a hero of Laufey’s and one of the few modern artists to, like her, bridge the jazz-pop divide, says she sees “a lot of similarities” between herself and Laufey. “We both come from a background steeped in jazz and have formed our own paths from there,” Jones says. “[But] because social media and streaming have changed the music industry so much, her journey is also so different from mine.” (The two recently collaborated on a set of holiday songs, Christmas With You.)
Unlike Jones, who has a long-standing relationship with Blue Note Records/Capitol Records, Laufey has opted to stay independent — a clear sign of the times. Industry sources say she recently sparked a multimillion-dollar bidding war among major labels, but she finally decided to keep her business among herself, Gredinger and AWAL (which handles label services and distribution) instead.
“With the kind of music I make,” she says, “I make very individualistic choices. I’m very confident in my music. I know what I want, and my current team at AWAL has let me make those creative decisions. I’ve had a great time being independent, so I haven’t felt like I’ve been lacking anything. Making independent decisions is my main focus.”
In the future, Laufey Land’s borders are likely to only expand further. She envisions her sweeping love songs soundtracking musicals and films someday, like Harry Connick Jr., Jon Batiste and Sara Bareilles have done. The ultimate dream? A James Bond theme. “I’ll just keep on repeating that I want that, so it manifests itself maybe,” she says, smiling.
Batiste, who also knows what it’s like to move between jazz and pop music spaces, thinks she’s on the right track. “Laufey approaches all of these many facets [of a music career] with a great deal of prowess, deftness of craft and insight into how to connect with her community,” he says. “That will only continue to attract more curious listeners.”
“I think there are a lot of barriers to entry to listening to jazz… [It] can be very daunting,” Laufey says. “I’m lucky I was born into that world, but I’m aware of how scary it can seem. It seems like something that’s reserved for maybe older or more educated audiences. I think that’s so sad, because both jazz and classical music were genres that were the popular music of one time. It was for everyone. That’s one of the reasons I want to fuse jazz and classical into my own music: I want to make a more accessible space.”
Tony Luong
She points to artists like DOMi & JD BECK and Samara Joy, young jazz talents she admires who are actively evolving the genre today. “Jazz hasn’t gone anywhere — it’s actually, I think, gone into music more,” Laufey says, pointing to its influence on hip-hop, R&B and pop. “The amount of times I hear a pop song really hitting the charts and everyone’s like, ‘It’s so good’ — in my head, I’m like, ‘Yeah, that’s because of this jazz harmony that really draws you in.’”
Her own sound borrows primarily from that of the jazz greats of the 1940s and ’50s — one reason, perhaps, why her songs connect so well. As tracks featuring sizable samples or interpolations of older hits continue to rise on the Billboard charts, experts posit that the pandemic led to an increasing interest in songs that feel nostalgic.
Though Laufey’s work sounds quite different from, say, “First Class” by Jack Harlow, the same primal desire for familiarity and comfort is at the root of its appeal. “I think a lot of the sounds that she pulls from, every person has some connection to,” Gredinger says. “You would be hard pressed to find someone who didn’t have some memory or relationship with jazz or classical. It’s a foundational experience most everyone has had, combined with modern, honest songwriting.”
And it’s the combination of those elements that create the foundation of Laufey’s own brave new world. One where true love is possible, every day is romanticized, major sevenths are essential — and all kinds of listeners are welcome.
A packed crowd writhes along to the buzzing beats thundering from the speakers. It’s a warm Wednesday night in November, and onstage at Brooklyn’s Baby’s All Right, 23-year-old Houston-based producer Odetari is performing one of his first shows. The 300 or so people assembled range from the middle-aged to young adults to actual children — several of whom are perched on their parents’ shoulders and shouting the lyrics to songs like “I LOVE U HOE,” “GOOD LOYAL THOTS” and Odetari’s latest, “GMFU,” an acronym for “got me f–ked up.”
This lattermost track is a collaboration with 6arely Human, a 22-year-old electronic artist from Fort Worth, Texas, whose own shows are similarly hectic and whose audience is similarly age-agnostic. Since its July release, “GMFU” — a dark, thumping anthem about “going dumb” from partying — has accumulated 91.9 million on-demand official U.S. streams, according to Luminate. (Their second collaboration, “Level Up,” arrived Jan. 8.) Odetari’s catalog has racked up 475.4 million on-demand official U.S. streams — a number that swells to 612.6 million when including data from user-generated content on platforms like TikTok — and he has clocked 11 entries on Billboard’s Hot Dance/Electronic Songs chart in 2023. 6arely Human’s catalog has 67 million official on-demand streams, ballooning to 96.5 million with UGC.
On a recent Friday afternoon in Los Angeles, Odetari and 6arely Human make an eye-catching pair: the former in bulky streetwear, his new grills twinkling when he flashes a wide, easy smile; the latter sporting a pink corset, black platform boots, an enviable black velvet duster and perfectly applied black lipstick adding up to a look that evokes both the rave world and of his two biggest inspirations, Kesha and Lady Gaga.
Until this past August, 6arely Human was managing a Panera Bread, slinging bagels by day and spending his nights making music, clothing and TikToks. And until earlier this year, Odetari was a substitute teacher, a gig he says he did purely “for the paycheck.” Now, both electronic producers are TikTok stars, but they’re making significant IRL inroads as well. In 2023, both signed with Artist Partner Group, and they’ll take their high-powered — if not yet totally polished — shows on the road in 2024.
“Our role is to challenge, inspire, support and remove friction points on the path to success,” says APG founder and CEO Mike Caren, who notes that consistency is key to turning internet stardom into more tangible success. “They have the talent, uniqueness, work ethic and originality to achieve huge goals.”
This digital cover story is part of Billboard’s Genre Now package, highlighting the artists pushing their musical genres forward — and even creating their own new ones.
Despite the lyrical content of their music (“Don’t cheat me/Believe me/I am a f–king c–t,” 6arely Human announces on “GMFU”), there’s a sense of purity about both acts. They represent a nascent style of extremely online dance music, defined by woozy productions that speed up, slow down and generally capture the sound of the global online dance community from which they hail, the DIY vibe of the early rave era and the ultra-modern world of TikTok stardom. APG senior director of A&R Andre Herd, who signed 6arely Human, says that the producer “stood out from the crowd of internet artists because he had been building an in-person fan base through underground raves and parties.”
The electronic scene has always been cobbled together from many niche genres and sounds. Together, Odetari and 6arely Human are continuing that tradition while pushing it further — making music forged online that’s now transcending the internet, translating to very real popularity.
6arelyhuman photographed on December 1, 2023 in Los Angeles.
Michael Buckner
Tell me about the first time one of your songs went viral.
Odetari: I always kind of knew that going viral on TikTok, especially with music, is usually a one-time thing if you don’t do it right. The first song [of mine that] went viral [2023’s “Narcissistic Personality Disorder”] hit 256,000 streams in a day, which was crazy to me, because I had never passed 10,000 on a song. I saw how fast it went up and got really excited, but I tried to tell myself, “Don’t get too excited, because you don’t know if this could drop.” Then the next day it dropped by half. So, I was like, “What do I do next? I have to keep this momentum going.” It was like a roller coaster.
What was your strategy when you saw the numbers go down by half?
Odetari: Just rapid-fire dropping [of new music]. Whatever worked for that first thing, you’ve got to keep doing that again and again [while expanding your catalog]. The song that went viral was mostly beats, so the next songs were filled with actual structure and lyrics, so there was steady replay value. That’s what I just kept doing.
6arely Human: I relate to him. My first viral song was also doing this up and down thing. But it started to really go [up] when I would see a bunch of videos from people that were creating things and making edits with their own ideas with the song. I remember specifically that one of the things that helped a lot was a [fan-made] South Park edit [that played the song “Hands up!” over images from the show]. [Virality] is a lot about what people do with the song once it comes out.
Odetari: Also, a lot of people making music similar to ours were not showing their faces. We definitely made sure to also attach [our] image to [the music], because a lot of songs that blow up on TikTok, people will scroll and hear the song, but they don’t really care about it or the person who made it. I feel like we really nailed it on that, [by each of us] attaching [our] images and connecting with the fans.
You’re both from Texas. How much of what you make is a product of where you’re from versus from being on the internet?
6arely Human: A lot of my inspiration is definitely from the internet, but I feel like there’s something about where you’re from that you put into your music, and it just adds the salt and pepper element. There is that little Texas spice.
What specifically makes it Texas?
6arely Human: The way I say things on a song, and the words I use. I don’t know if everyone’s going to be saying “y’all” on an electronic song, but it sounds cool.
Odetari: I definitely have influence from Houston, especially with the slow, chopped-and-screwed stuff. A lot of my music slows down toward the end. When I was growing up, I looked up to Travis Scott. Me and his sister went to the same school, and we were pretty close friends. She kind of took me along the journey when he was first starting, going backstage and stuff. Seeing where he was with [debut solo 2013 mixtape] Owl Pharaoh to where he is now just really shaped a lot of the things I want in life.
Odetari photographed on December 1, 2023 in Los Angeles.
Michael Buckner
Let’s talk about the sound of your music itself — because sure, it’s electronic, but it’s something else, too. What do you both call your sounds?
6arely Human: I call mine “sassy scene.” Sassy Scene was [the name of] my first album, and a lot of the songs that were on that project had a similar sound. The word “sassy” is just the feeling you get listening to it, and then “scene,” that could mean the style, because there’s different subcultures of the way that people dress that connect to the music. “Scene” is the community as well, because there’s a lot of people that make similar stuff. Everyone’s making up different words for it — the most common one is obviously “hyperpop.” And then “scene core,” “crush club.”
Odetari: Some people call it “sigilkore.” I call my stuff “Odecore,” but I would just categorize it under electronic dance music.
What are the characteristics of the people in your scene who are consuming your music and making similar music?
6arely Human: There are really colorful outfits; a lot of people love the fur [raver] legging things. I see those a lot, and then arm warmers and a lot of accessories — fur and pink. Scene fashion is almost emo, too, that kind of mixes with ravers.
Is this scene happening everywhere? Or is it centralized in Texas? Or is it mostly on the internet?
Odetari: It’s really well respected in the U.S., but overseas they really love it. Poland and Germany, where they have those underground raves that just go crazy, I feel like they’re the ones that really like it. They really get it.
What do your shows look and feel like?
6arely Human: Very lively. There’s a lot of energy. It’s mostly younger people, but there are also people that maybe get a nostalgic feeling, too [for the early rave days]. There is a wide range of people. Everyone’s really excited, and it’s really fun, honestly.
Odetari: Sometimes you have to scream in the mic. They’ll scream over you. They know the lyrics. They’re really dedicated. It’s an awesome fan base for shows. The age range is pretty wide.
[embedded content]
Within your scene, is there a particular worldview or set of values or a philosophy?
6arely Human: I’m not sure about that one.
Odetari: It’s so new, so we’re learning it, too. It kind of goes back to everyone who has made similar music to ours but never shows their face. They’ve never really taken it to a performance level. We’re some of the first to be performing music like this, so we’re figuring out what the best way to do that is. It’s experimental.
Have there been hits and misses in translating your music to a live setting?
6arely Human: For sure. Some of my songs are sped up a little bit, and it’s hard to key the music, too, if you’re using live Auto-Tune. Everyone’s doing the sped-up thing, or slowed down, or even both.
Odetari: My music speeds up, then slows down and then is normal. For performances, it’s not ideal unless you do a DJ set, I guess. But again, we’re figuring it out.
6arely Human: A lot of the people that are there at the live shows, I feel like sometimes they just want to see you on the stage singing. Even if you’re not giving the best vocals in the world, they just love the song so much that they just want to see you up there having fun as well.
Since you’re both so deeply online, maybe it’s just exciting for people to see that you both actually exist. Do you feel like underground acts?
Odetari: I don’t know. The numbers are not really underground.
6arely Human: I feel like we were, but since everything happened rather quickly it hasn’t really hit me yet.
Odetari: It hasn’t hit me, either.
Do you see yourselves performing in arenas, or is the preference sweaty underground warehouses?
6arely Human: I don’t know about arenas. You never know. Maybe. But I really do like smaller, intimate shows. They’re more fun. I love jumping in the crowd, starting mosh pits.
Odetari: A 2,000-[capacity venue], those are really the best shows.
Odetari & 6arelyhuman photographed on December 1, 2023 in Los Angeles.
Michael Buckner
What do your friends and family back in Texas make of your success?
6arely Human: A lot of people don’t know. A lot of people where I live might not be as tuned in with internet stuff. I don’t know how to explain, like, “Oh, yeah, we just made this in our room and then put it on an app called TikTok and now we’re here.” It’s weird to explain to people that don’t really get the internet.
Obviously, a lot of electronic music is made for parties. How much do you connect to that partying aspect of the electronic world?
6arely Human: The type of music we make is something people can just have fun to and not really think about everything else that’s happening. Our type of music, whenever you play it, people just want to jump around and have fun and go crazy.
Odetari: You don’t even need to know the lyrics. You can just vibe to it.
Do you feel connected to other realms of the dance music world?
Odetari: I personally don’t, because I really don’t listen to music. I only listen to video-game soundtracks now, so I really don’t know what’s going on in music that much. I think it helps me not get too influenced by anything.
6arely Human: I feel the same way. Anything that’s new, it’s probably just me listening to my friends or someone I actually know. Most of the music I listen to and take inspiration from is really old. From, like, 2010 or 1998.
Mariah Carey’s “All I Want for Christmas Is You” holds atop the TikTok Billboard Top 50 chart dated Jan. 6, while Wham!’s “Last Christmas” rises to No. 2 to complete a one-two sweep for holiday songs on the tally for the first time.
Explore
See latest videos, charts and news
See latest videos, charts and news
The TikTok Billboard Top 50 is a weekly ranking of the most popular songs on TikTok in the United States based on creations, video views and user engagement. The latest chart reflects activity Dec. 25-31. Activity on TikTok is not included in Billboard charts except for the TikTok Billboard Top 50.
The beginning of the latest TikTok Billboard Top 50’s tracking week was on Christmas Day, so it’s only natural that Christmas-related tunes dot the chart, led by Carey and Wham! at Nos. 1 and 2. It’s the second week at No. 1 for “All I Want for Christmas Is You,” while “Last Christmas” reaches a new peak after previously rising to No. 4 the preceding week (Dec. 30, 2023).
Concurrently, Carey’s holiday standard appears at No. 2 on the Billboard Hot 100 (down from No. 1 after being passed by Brenda Lee’s “Rockin’ Around the Christmas Tree,” as previously reported), while Wham!’s “Last Christmas” spends a fourth week at No. 4.
The two songs are chased on the TikTok Billboard Top 50 by Lesley Gore’s 1963 song “Misty,” which debuts at No. 3. The jazz standard was originally recorded in 1954 by Erroll Garner and has also been recorded by artists such as Johnny Mathis, Bing Crosby, Aretha Franklin and, more recently, Laufey.
Gore’s “Misty” makes major strides via a variety of trends and posts, including one where the user posts themselves without something (glasses, curls, etc.) and another with those things, sometimes using a photo of them with a friend that actually has that feature.
As such, some of the uploads also reference creators waiting to be used as their friends’ reference photos in the trend.
The latest Billboard tracking week (Dec. 22-28) saw “Misty” jump 23% to 244,000 official on-demand U.S. streams, according to Luminate.
Adele’s “When We Were Young” joins “Misty” as songs making their first appearances in the TikTok Billboard Top 50, leaping from a No. 24 debut to No. 8 in its second week. A trend using the song involves showing off older photos of themselves with loved ones. The No. 14 hit on the Hot 100 in March 2016 sports a 4% jump in streams to 1.7 million listens.
A song zooming toward the top 10 is Grace Potter’s “Something That I Want,” which like “When We Were Young” debuted on the Dec. 30, 2013, survey (at No. 32), rising on the latest list to No. 12. Potter’s track is part of the soundtrack to Disney’s 2010 animated film Tangled. As of now, the song is mostly being used in a variety of trending uploads, including one that features the creator pretending to hold someone up at gunpoint on the “I want something that I want” verse.
See the full TikTok Billboard Top 50 here. You can also tune in each Friday to SiriusXM’s TikTok Radio (channel 4) to hear the premiere of the chart’s top 10 countdown at 3 p.m. ET, with reruns heard throughout the week.
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes. TikTok has evolved into more than a destination for funny videos you watch on repeat, you can now find everything from […]