The Eras Tour
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Swifities were out in full force on Black Friday.
On Friday (Nov. 29), Taylor Swift‘s devoted fanbase flooded many of Target’s nearly 2,000 stores across the nation, eager to grab exclusive merchandise.
This year, the retail giant teamed up with the 34-year-old pop star to offer a range of special items, including a Black Friday-exclusive version of The Tortured Poets Department: The Anthology on vinyl and CD, as well as Swift’s official The Eras Tour book.
“Ok shopping in target was so enjoyable today! ONLY Taylor swift music played the entire time, plenty of books, nice people. I talked to some sweet swifties. Successful Black Friday!!” one fan wrote on X (formerly Twitter).
Another Swiftie posted on X that around 100 fans were already in line at their local Target in Southern California by 5:45 a.m. on Black Friday.
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Meanwhile, fans in the Midwest braved freezing temperatures, waiting for hours to score some of the exclusive merch. “Yeah, it’s really cold but we’re here to get Taylor Swift’s tour book and her latest vinyl drop,” a 31-year old Swift fan said while waiting outside a Target in Chicago, Reuters reports.
The 35-track album, featuring four bonus acoustic tracks, was available for the first time on vinyl ($59.99) and CD ($17.99) on Black Friday. Shoppers could find it in Target stores starting Nov. 29, with availability on Target.com on Nov. 30.
Previously, The Tortured Poets Department: The Anthology was only offered as a digital release.
The Official Taylor Swift | The Eras Tour Book ($39.99) was also available in Target stores on Nov. 29, and can be ordered online at Target.com beginning Nov. 30. This 256-page hardcover book includes personal reflections from Swift, along with more than 500 images, including never-before-seen performance shots, rehearsal photos and behind-the-scenes moments from the tour.
“Here is the official retrospective of the most wondrous tour of my life, my beloved Eras Tour,” Swift said in a previous statement about the tour, which has spanned five continents and over 100 shows. “Thank you to the fans who came to these shows. You were the ones who made The Eras Tour what it became.”
The “I Can Do It With A Broken Heart” singer recently wrapped up a six-night run at Toronto’s Rogers Centre and will conclude her blockbuster The Eras Tour with a three-night stint at Vancouver’s BC Place from Dec. 6-8.
Justin Trudeau showed off his dance moves at Taylor Swift‘s Eras Tour concert in Toronto.
On Friday (Nov. 22), the Canadian prime minister and his family attended the pop superstar’s second-to-last show at the Rogers Centre. In a fan-captured video from the sold-out event, Trudeau is seen busting a move to “You Don’t Own Me” during the pre-show countdown, just before Swift took the stage.
Another fan video showed Trudeau exchanging friendship bracelets with Swifties ahead of the concert.
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This marked Swift’s fifth show at the Rogers Centre, where she’ll perform one final concert on Saturday (Nov. 23) before heading to Vancouver’s BC Place to close out The Eras Tour with a three-night run from Dec. 6-8.
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Saturday’s show also featured a long-awaited mashup of Swift’s songs “Cassandra,” “Mad Woman,” and “I Did Something Bad” during the surprise songs portion of her set.
Earlier in the Toronto run, Swift reflected on her six nominations for the 2025 Grammy Awards, including album of the year for The Tortured Poets Department.
“You guys did something so amazing over the course of the last few months,” she told the Rogers Centre crowd. “I just mean what you did with embracing The Tortured Poets Department, the album. It’s truly blown my mind because its really emotional for me that this album, I wrote it during The Eras Tour.”
“I wrote that album, made that album, all [while] trying to keep it a secret from you guys,” she continued. “And then [we] announced the album, and then we basically were, like, working really hard to secretly put together a new chapter in the Eras Tour of The Tortured Poets Department and we wanted to surprise you with it, and we did.”
Swift also reflected on the album’s success on the Billboard charts, adding, “And the most recent thing that you did, because everything that happens is a direct reflection of the passion that you show, is you guys got this album nominated for six Grammys. It’s so unbelievable, so thank you.”
Taylor Swift was joined by Gracie Abrams for a performance of their Grammy-nominated song “Us” during the Eras Tour stop in Toronto on Saturday (Nov. 16). During the surprise songs portion of her set at the Rogers Centre, the 34-year-old pop superstar brought out her friend and opener, 25-year-old Abrams, for a mashup of Swift’s […]
When the Eras Tour first started nearly two years ago, Taylor Swift‘s The Tortured Poets Department didn’t even exist. Now, the trek has just a handful of shows left, and the bestselling album is up for multiple Grammys.
At her Canada-leg kickoff concert in Toronto Thursday (Nov. 14) — the singer’s first performance since Grammy nods were announced the week prior — Swift took a moment during the night’s surprise song section to reflect on her 11th studio album’s success. “You guys did something over the course of the last few months,” she began, moments before diving into an acoustic-guitar mashup of “My Boy Only Breaks His Favorite Toys” and Reputation‘s “This Is Why We Can’t Have Nice Things.”
“What you did with embracing Tortured Poets Department the album, it’s truly blown my mind,” she continued, as captured in fan videos. “Because it’s truly emotional to me. This album — I wrote it during the Eras Tour. I wrote that album, made that album, all trying to keep it a secret from you guys, and then announced the album. And we basically were working really hard to secretly put together a new chapter of the Eras Tour of The Tortured Poets Department, and we wanted to surprise you guys with it.”
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Swift then thanked her fans for being “so wonderful about digging into this album and understanding where I was coming from with it.” “Everything that happens is a direct reflection of the passion you show, and you guys got this album nominated for six Grammys,” she added. “So thank you.”
The “Anti-Hero” singer’s first of six shows in Toronto came six days after the Recording Academy unveiled its 2025 honorees, revealing that The Tortured Poets Department — which spent 15 weeks at No. 1 on the Billboard 200 — is in the running for album of the year. It makes Swift the woman with the most AOTY nominations ever, and follows her record-breaking fourth win in the category last year with Midnights, which made her the artist with the most AOTY wins in Grammy history.
This year, Swift is also up for record and song of the year for “Fortnight,” her Billboard Hot 100-topping duet with Post Malone, which also snagged her a Grammy nod for best music video. Plus, Tortured Poets is being considered for best pop vocal album, while the superstar’s Gracie Abrams collaboration, “Us,” is recognized in the best pop duo/group performance category.
Swift now has just a total of eight Eras Tour shows left before the culture-shifting trek concludes Dec. 8 in Vancouver, B.C. When it first started in March 2023, the three-hour-plus program was a very different show. Instead of the now-nightly Tortured Poets section that’s been in play since the album dropped in April, the performer used to sing extended selections from her first 10 albums. To make room for new tracks such as “Fortnight,” “I Can Do It With a Broken Heart” and “Who’s Afraid of Little Old Me?,” Swift cut several of her older songs and combined her Folklore and Evermore sections into one.
Jason Kelce is setting the record straight after the internet teased him for supposedly taking a snooze during Taylor Swift‘s Eras Tour show in Miami, which the retired Philadelphia Eagles center attended sans Travis Kelce over the weekend.
On the latest episode of New Heights posted Wednesday (Oct. 23) — five days after Jason and his family caught the pop star’s first of three performances in Florida — the elder Kelce brother cleared his name when discussing a viral photo of him sitting down during the show, his eyes closed. “What is that all about?” Travis teased at first. “The show is absolutely electric. It’s the greatest show that’s ever been on stage, and you’re over here falling asleep?”
“Travis, you know I didn’t take a nap,” Jason responded, explaining that he’d actually been fully entranced by Swift’s music when the photo was taken. “I’m just sitting here, and I’m just, like, feeling it. I’m tapping my thigh, in the moment, listening to the song. Then, all of a sudden, I go on Twitter and I see this f–king picture. I’m like, ‘What the f–k! I’m not even sleeping!’”
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To further prove his point, the Monday Night Countdown anchor emphasized that the “Anti-Hero” singer’s concerts would have been nearly impossible to sleep through. “This Miami show was incredible,” he told Travis. “It was on another level. I texted you halfway through it like, ‘Dude, this rain. Tay is killing it.’”
“When Reputation came on and she came out in the new outfit and the rain was coming down, the place could’ve f–king erupted,” Jason continued. “I mean, it did. The amount of energy was insane.”
“I had all of the FOMO in the world with the entire family and a lot of our friends being there,” added Travis, who was busy helping the Kansas City Chiefs defeat the San Francisco 49ers over the weekend. “I had a lot of friends that were also down by the stage … they were saying the same thing that you’re saying, that the Miami stadium was just incredible. I wish I was there.”
As mentioned by the brothers, Swift’s shows at Hard Rock Stadium were indeed memorable. Her first and third performances were made more intense by heavy rain falling on the venue — “Shout out to Tay Tay for powering through a few rain shows there,” Travis gushed on the podcast — and fans went wild when the 14-time Grammy winner debuted a brand new Reputation outfit for the first time in the Eras trek’s nearly two-year run.
“I knew I was going to be savoring every moment up on that stage but the bewildering passion of those crowds really blew my mind,” Swift reflected of the shows on Instagram Oct. 22. “I got some new outfits, and it’s always nice when the crowd notices that 😁 You guys are just the best.”
Watch the Kelce brothers discuss Swift’s Miami Eras Tour shows above.
Taylor Swift is feeling grateful after the return of her Eras Tour, which picked right back up over the weekend after a two-month break with three shows in Miami.
And following the conclusion of her stay at Hard Rock Stadium, the pop star took to Instagram on Tuesday (Oct. 22) to say thank you to her fans. “The Eras Tour is BACK and the 3 Miami crowds we just got to play for were on a new level,” Swift wrote, sharing a slew of photos from the performances. “With only 5 cities left to play before it’s over, I knew I was going to be savoring every moment up on that stage but the bewildering passion of those crowds really blew my mind.”
“It rained (a lot) the 1st and 3rd nights, and so that kicked up the cinematic drama,” the 14-time Grammy winner continued. “I had really missed this on our break. The mass quantities of joyful people genuinely living in the moment and seeming truly carefree for 3.5 hours.”
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The trio of Eras Tour shows in the Sunshine State was indeed memorable, with rainstorms bookending the dates and Florence Welch — “my mystifyingly talented friend,” as Swift described her — aptly joining the “Anti-Hero” artist on stage each night to sing their The Tortured Poets Department collaboration “Florida!!!” Swift also debuted a new Reputation jumpsuit and several new dresses during the shows, about which she wrote on Instagram, “I got some new outfits, and it’s always nice when the crowd notices that 😁 You guys are just the best.”
“Thank you to everyone who came and everyone who followed along online,” she concluded her post. “4 more cities left and the next one up is: New Orleans!”
As Swift pointed out, the Eras Tour has just a few more stops — NOLA, Indianapolis, Toronto and Vancouver — before it ends in December. The trek first kicked off nearly two years ago in March 2023 and has seen the musician travel through North America, Latin America, Europe, Asia and Australia, joined by openers Phoebe Bridgers, Gracie Abrams, Paramore, Sabrina Carpenter and more.
The entire trek has also seen millions of fans from all over the world come out in droves to get in on the friendship bracelet trading and three-hour-plus scream-singalongs, something Swift highlighted during her first show in Miami. Calling the audience one of the “wildest, most passionate, craziest, most loving crowds in the world,” Swift gushed, “The volume at which you are singing every single one of these songs is astonishing.”
More than 18 months in, everyone can agree that Taylor Swift‘s Eras tour is more than just your average concert. It’s an event. Swift herself even used that word to describe what her record-slashing trek has become during the second of three sold-out nights at Miami’s Hard Rock Stadium on Saturday (Oct. 19). Fans by […]
10/19/2024
From new outfits to new surprise songs, Billboard rounds up the eight best moments from the first of three sold-out nights at Miami’s Hard Rock Stadium.
10/19/2024
Taylor Swift is feeling herself ahead of her first Eras Tour show back from a two-month break. In a clip posted to Instagram Friday (Oct. 18), the pop star is joined by her cat Olivia Benson as she struts around Hard Rock Stadium in Miami, where Swift will play three back-to-back shows this weekend. The […]
It’s a good day to be a Taylor Swift fan. On Tuesday (Oct. 15), the pop star announced on Good Morning America that her official self-published Taylor Swift | The Eras Tour Book as well as The Tortured Poets Department: The Anthology on CD and vinyl would be hitting Target shelves this holiday season, sending Swifties into […]