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All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
Stanley Cups have generated a cult following for their aesthetically pleasing insulated drinkware that notably also fit in your car’s cupholder. The lifestyle brand has blown up in popularity with fans buying up new releases in just hours including its Mother’s Day styles and its statement-making neon collection — including a Barbie-like fuchsia pink cup. These tumblers are typically as much as $50, but that’s where Target’s Stanley Cup dupe comes in.

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The online retailer dropped its own line of exclusive Owala FreeSip water bottles that come in six neutral and statement-making color combinations — and the collection is still in stock (for now).

Trending on Billboard

Owala has quickly gone viral on TikTok as one of the most fashionable insulated tumblers, and at only $28, they’re selling fast. More than 58 million videos about the brand’s FreeSip Water Bottle have been made on the social media platform, with fans even going as far as to say the water bottle is “far better than Stanley.” Even Hilary Duff was spotted leaving the gym in 2023 with an Owala water bottle, according to People.

Keep reading to shop the Target Owala exclusives below.

Target Exclusive Owala FreeSip 24oz Water Bottle

Target wants to keep you hydrated with a range of colorful Owala FreeSip water bottles that you can only get from them. There are six exclusive Target Owala shades to choose from including a trendy sage green style that features a cream mouthpiece and eye-catching hot pink edge on the lid. The design comes with a built-in straw to easily sip your drink throughout the day. Attached is also a lid that clicks into place and will seamlessly snap open with the push of a button.

TikTok user Lehandra Staude has captured more than 20 million views for a video comparing Owala’s FreeSip to the Stanley Cup. Within the video you see the user flip the Stanley Cup on its side and see water leak all over the counter, demonstrating how non-leakproof Stanely Cups can be. Owala’s FreeSip not only provides two different ways to drink from it, but even includes a retractable loop for easy carrying as well as a lid to prevent any spills.

“Out with the old, goodbye Stanley,” Staude says in at the end of the video.

It’s not uncommon for viral Target finds to sell out quickly either. The brand recently got attention for its new margarita insulated tumblers that sold out within a day, which means it’s only a matter of time before shoppers stock up on the exclusive Owala Target shades. Don’t worry though, if you miss out on Target’s Owala water bottles, Amazon, Walmart and Urban Outfitters carry the FreeSip and you can shop it below.

Owala FreeSip 24 Oz. Water Bottle

$23

$27.99

18% off

$39.84

$28

This gray version of the water bottle is just one of 22 colors to choose from on Amazon. Reviewers can’t get enough of the style with more than 10,000 purchased in the past month and a 4.7 star rating from more than 40,000 reviews. While you can opt for the popular 24-ounce version there are also three more sizes available including 16, 32 and 40 ounces.

For more product recommendations, check out our roundups of the best coffee mugs, travel necessities and music coolers.

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Yasiin Bey doesn’t pop out too often but when he does, it will always get attention from the Hip-Hop masses. In a new viral clip making the rounds, the former Mos Def likened the music of Drake to what one would hear while shopping at Target; the reactions are priceless.
Yasiin Bey was a guest on The Cutting Room Floor podcast and a clip from the conversation made it onto Twitter and spread widely. During the discussion about Drake, Bey said that Drake’s music was “likable” after the host said they found the Canadian superstar’s music to be good mainstream fun.
As the conversation progressed, it was clear that Yasiin Bey was trying to be diplomatic and the pair decided to advance the conversation to another topic. What might be getting people talking the most online is that when the host elected to move on, the pair seemed to smirk at one another.
Drizzy fans are rallying together to question Bey’s pedigree as a rapper but the Brooklyn MC has a sizeable share of defenders schooling the youngins on the fact that he’s one of them ones on the microphone.
Hopefully, Drake doesn’t take this personally and it all blows over by the end of the weekend.
Check out the clip of Yasiin Bey speaking on the sound of Drake’s music below.


Photo: Getty

HipHopWired Featured Video

Source: ANDREW CABALLERO-REYNOLDS / Getty / Target
Black Friday has come and gone, but Target is being called out after a viral TikTok exposed some alleged sale price shenanigans going on.
Spotted on TMZ, Target has responded to a viral TikTok post of Gen Z’ers targeting Black Friday sale signage only to reveal that the alleged sale price is exactly the same as the product’s regular price, suggesting the retail chain is out here hoodwinking and bamboozling customers.

One video making its rounds on X, formerly known as Twitter, features a woman pulling back the Black Friday deals signage claiming a Samsung TV $649.99 is a sale price only to show it cost the same before the “shopping holiday.”

Target’s Explanation For The Sketchy Signage
A spokesperson for Target responded to the viral posts, suggesting the post is pretty much a nothingburger and the television in question was on sale as part of Target’s early Black Friday deals.
Per TMZ:

A Target rep is addressing the viral “call-out” from TikTokers, telling TMZ … “A recent TikTok video showed a guest questioning if there was a sale on three Samsung TVs that had both a Black Friday sale sign, as well as a sale sign behind it indicating the same price.”

They add, “In fact, the TVs were on sale before Black Friday as part of our early Black Friday sales. We continued to offer those items at the same discount during Black Friday, but updated the signage to reflect the extended timing. “

The rep continues, “In both instances, guests would have saved the same amount, between $20-$80 depending on which TV they purchased. Those discounted prices compared to the regular prices are clearly shown in both sale signs in the video.

And finally, “We know our guests are looking for flexibility when they shop holiday deals, which is why we began Black Friday deals in late October and will continue offering great discounts throughout the holiday season. We also offer a Price Match Guarantee, and will match the price of any item purchased by a guest that is offered at a lower price later in the season.”

Is Target Also Price Gouging With Clothes?
Televisions were not the only thing TikTokers believed they were exposing. They also took the trend to the clothing section in Target and pulled the price sticker back on a pair of pants, revealing the price had gone up from $25 to $30.If you’re a seasoned shopper, you would know this practice to take advantage of the holiday season, especially Black Friday, and other doorbuster sales is not new.

But, let TikTok tell you, it just started.

Photo: ANDREW CABALLERO-REYNOLDS / Getty