tech
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CreateSafe, a music technology studio known best for its work on Grimes’ AI voice model, has raised $4.6 million in seed round funding for its new AI music creation toolkit, TRINITI.
Offering a “full creative stack” for musicians from the inception of songwriting to its release, TRINITI’s round was led by Polychain Capital, a cryptocurrency and blockchain tech investment firm, as well as Crush Ventures, Anthony Saleh (manager of Kendrick Lamar, Nas and Gunna), Paris Hilton’s 11:11 Media, MoonPay, Chaac Ventures, Unified Music Group and Dan Weisman (vp at Bernstein Private Wealth Management).
Grimes has also joined CreateSafe’s advisory board to continue to collaborate with the brand.
Starting today, TRINITI will offer five tools:
Voice transformation and cloning: make your own voice model and offer it up for licensing, transform your voice into someone else’s
Sample Generation: create audio samples from text-based prompts
Chat: ask questions to a chat bot trained on music industry knowledge
Distribution: share music on streaming services
Management: manage rights to songs and records
“Music is the core of humankind,” said CreateSafe founder/CEO Daouda Leonard. “However, the story of music as a profession has been corrupted by middle men, who have misguided the industry while taking money from artists. For a few years, we’ve been saying that we are building the operating system for the new music business. With AI, it’s possible to fulfill that promise. We want to pioneer the age of exponential creativity and give power back to creators. With TRINITI, you can turn inspiration into a song and set of visuals. That music gets distributed to DSPs, a marketing plan can be generated, and all of the business on the backend can be easily managed. This whole process takes seconds.”
“As a team we’d always discussed finding novel ways of wealth redistribution via art,” added Grimes. “We immediately hopped onto blockchain tech because of the new possibilities for distribution, cutting out middle men, etc. Throwing generative music into the picture and removing all our label strings so we can reward derivative music — combined with everything we’d been working towards the last few years with blockchain — allowed a unique approach to distribution.
“I’m really proud of the team that they were able to execute this so fast and with such vision,” Grimes continued. “There’s a lot to talk about but ultimately, art generates so much money as an industry and artists see so little of it. A lot of people talk about abundance as one of the main end goals of tech, acceleration, AI, etc… for us the first step is actually figuring out how to remove friction from the process of getting resources into artists’ hands.”
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Source: Anadolu Agency / Getty / Instagram Threads
Hey, Elon Musk, do you hear those footsteps? Mark Zuckerberg and Instagram Threads are coming to put X out to pasture.
Slowly, Instagram Threads is becoming a legitimate replacement for Elon Musk’s awful platform X. Mark Zuckerberg has revealed that Meta’s answer to X is now testing hashtags and trending topics, two features Thread users have requested.
According to The Verge, hashtags on Threads don’t work exactly like those on other social media platforms. Using a hashtag on Threads creates or contributes to a conversation, but Threads converts it to a blue-text hyperlink instead of being a hashtag.
Before Threads launches the feature globally, Australia will be the first to try them out during a “limited test.”
When you type “#” into the post text field, a window containing the trending topic you’re looking for or others will appear. Underneath each topic, there will be a post count.
Post by @zuck
View on Threads
https://www.threads.net/embed.js
The website also notes that you can only add a single “hashtag” at a time, which is probably Thread’s way of stopping people from spamming posts with multiple hashtags for a better reach.
Meta notes it will continue to work on the feature, so the ability to add more than one hashtag can eventually be available.
This latest feature is one of the many improvements Meta has brought to Threads, like the ability to keep your Threads posts off of Facebook and Instagram plus pinned posts.
There is also a dedicated GIF button as well.
The casket is almost at the bottom for X.
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Photo: Anadolu Agency / Getty
Robert Kyncl, CEO of Warner Music Group, praised YouTube’s AI-powered voice generation experiment, which launched this week with the participation of several Warner acts, including Charlie Puth and Charli XCX, during a call with financial analysts on Thursday (Nov. 16).
Kyncl proposed a thought experiment: “Imagine in the early 2000s, if the file-sharing companies came to the music industry, and said, ‘would you like to experiment with this new tool that we built and see how it impacts the industry and how we can work together?’ It would have been incredible.”
While it’s hard to imagine the tech-averse music industry of the early 2000s would’ve jumped at this opportunity, Kyncl described the YouTube’s effort as “the first time that a large platform at a massive scale that has new tools at its disposal is proactively reaching out to its [music] partners to test and learn.” “I just want to underscore the significance of this kind of engagement,” he added. (He used to work as chief business office at YouTube.)
For the benefit of analysts, Kyncl also outlined the company’s three-pronged approach to managing the rapid emergence of AI-powered technologies. First, he said it was important to pay attention to “generative AI engines,” ensuring that they are “licensing content for training” models, “keeping records of inputs so that provenance can be tracked,” and using a “watermarking” system so that outputs can be tracked.
The next area of focus for Warner: The platforms — Spotify, TikTok, YouTube, Instagram, and more — where, as Kyncl put it, “most of the content… will end up because people who are creating want views or streams.” To manage the proliferation of AI-generated music on these services, Kyncl hoped to build on the blueprint the music industry has developed around monitoring and monetizing user-generated content, especially on YouTube, and “write the fine print for the AI age.”
Last but certainly not least, Kyncl said he was meeting with both politicians and regulators “to make sure that regulation around AI respects the creative industries.” He suggested two key goals in this arena: That “licensing for training [AI models] is required,” and that “name, image, likeness, and voice is afforded the same protection as copyright.”
YouTube is launching an experimental feature Thursday (Nov. 16) that will create artificial intelligence-generated voices of well-known artists for use in clips on YouTube shorts. The initial selection of acts participating in the program includes Charlie Puth, John Legend, Sia, T-Pain, Demi Lovato, Troye Sivan, Charli XCX, Alec Benjamin and Papoose.
YouTube’s feature, called Dream Track, creates pieces of music — voice along with musical accompaniment — based on text prompts that are up to 30 seconds in length. For now, around 100 U.S.-based creators will have Dream Track access.
“At this initial phase, the experiment is designed to help explore how the technology could be used to create deeper connections between artists and creators, and ultimately, their fans,” according to a blog post from Lyor Cohen, global head of music, and Toni Reid, vp of emerging experiences and community.
The music industry has been wary of AI this year, but several prominent executives voiced their support for Dream Track. “In this dynamic and rapidly evolving market, artists gain most when together we engage with our technology partners to work towards an environment in which responsible AI can take root and grow,” Universal Music Group chairman and CEO Lucian Grainge said in a statement. “Only with active, constructive and deep engagement can we build a mutually successful future together.”
“YouTube is taking a collaborative approach with this Beta,” Robert Kyncl, CEO of Warner Music Group, said in a statement of his own. “These artists are being offered the choice to lean in, and we’re pleased to experiment and find out what the creators come up with.”
YouTube emphasized that Dream Track is an experiment. The artists involved are “excited to help us shape the future,” Cohen said in an interview. “Being part of this experiment allows them to do it.” That also means that, for now, some of the underlying details — how is the AI tech trained? how might this feature be monetized at scale? — remain fuzzy.
While the lawyers figure all that out, the artists involved in Dream Track sounded enthusiastic. Demi Lovato: “I am open minded and hopeful that this experiment with Google and YouTube will be a positive and enlightening experience.” John Legend: “I am happy to have a seat at the table, and I look forward to seeing what the creators dream up during this period.” Sia: “I can’t wait to hear what kinds of recipes all you creators out there come up with.”
While YouTube’s AI-generated voices are likely to get the most attention, the platform also announced the release of new AI music tools. These build on lessons learned from the “AI Music Incubator” the platform announced in August, according to Demis Hassabis, CEO of Google Deepmind. Through that program, “some of the world’s most famous musicians have given feedback on what they would like to see, and we’ve been inspired by that to build out the technology and the tools in certain ways so that it would be useful for them,” Hassabis explained in an interview.
He ticked off a handful of examples: An artist can hum something and AI-powered technology will create an instrumental based on the tune; a songwriter can pen two musical phrases on their own and rely on the tools to help craft a transition between them; a singer can come in with a fully fledged vocal melody and ask the tech to come up with musical accompaniment.
Finally, YouTube is rolling out another feature called SynthID, which will watermark any of the AI-generated audio it produces so it can be identified as such. Earlier this week, the platform announced that it would provide labels and others music rights holders the ability “to request the removal of AI-generated music content that mimics an artist’s unique singing or rapping voice.”
Moises, an AI music and audio start-up, has partnered with HYPERREAL, a visual effects company, to create a “proprietary digital human asset” called Hypermodel. This will allow artists to create their digital versions of themselves for marketing, creative and fan engagement purposes.
HYPERREAL has already been collaborating with musicians since 2021, when he worked with Paul McCartney and Beck on their music video for “Find My Way.” In the video, Beck went undercover as a younger version of 81-year-old McCartney, using HYPERREAL to swap and de-age their faces.
Moises is a popular AI music and audio company that provides a suite of tools for musicians, including stem separation, lyric transcription, and voice synthesis.
According to the press release, Moises and HYPERREAL believe this collaboration will especially help the estates of legacy artists to bring the artist’s legacy “to life” and will allow artists to sing or speak in another language using AI voice modeling provided by Moises, helping to localize songs and marketing content to specific regions.
Translations and estate or legacy artist marketing are seen as two of the most sought after new applications of AI for musicians. Last week, pop artist Lauv collaborated with AI voice start-up Hooky to translate his song “Love U Like That” into Korean as a thank you to his steadfast fanbase in the region. This is not the first time AI has been used to translate an artist’s voice — it was first employed in May by MIDNATT, a Korean artist who used the HYBE-owned voice synthesis company Supertone to translate his debut single into six languages — but Lauv’s use of the technology was the first popular Western artist to try it.
Estates are starting to leverage AI as well to essentially bring a late artist back to life. On Tuesday, Nov 14, Warner Music announced plans to use AI to recreate the voice and image of legendary “La Vie En Rose” singer, Edith Piaf, for an upcoming biopic about her life and career. Over in Korea, Supertone remade the voice of late South Korean folk artist Kim Kwang-seok, and Tencent’s Lingyin Engine made headlines for developing “synthetic voices in memory of legendary artists,” like Teresa Teng and Anita Mui as a way to revive interest in their catalogs.
“Moises and HYPERREAL are each best-in-class players with a history of pushing creative boundaries enabled by technology while fully respecting the choices of artists and rights holders,” says Moises CEO Geraldo Ramos. “As their preferred partner, we’re looking forward to seeing the ways HYPERREAL, can leverage Moises’s voice modeling capabilities to add incredibly realistic voices to their productions.”
“We have set the industry standard and exceeded the expectations of the most demanding directors and producers time and time again,” says Remington Scott, founder and CEO of HYPERREAL. “In addition to Moises’s artist-first approach, the quality of their voice models is the best we’ve heard.”
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Source: Sascha Schuermann / Getty / Amazon Games
While gamers are enjoying what might be the most remarkable year in gaming history, the people behind the scenes are enduring massive layoffs. Amazon is the latest company to let workers go.
Spotted on The Verge, Amazon announced, via a memo sent to employees by the VP of Amazon Games, Christoph Hartmann, that it would cut 180 jobs in its gaming division and make “some” changes to its games initiative.
The changes will see Amazon shut down its Crown Twitch channel and shutter its Game Growth effort, which helps game developers market their products, while “refocusing” its work with the free games it offers through its Prime Gaming service.
“We are proud of the work the teams have been doing, pushing into new areas with weekly content on Crown Channel and finding more ways to help publishers reach new audiences with Game Growth,” Hartmann said in the memo. “But after further evaluation of our businesses, it became clear that we need to focus our resources and efforts to deliver great games to players now and in the future.”
Speaking on the free games that are a beloved benefit to Amazon Prime subscribers, “We’ve listened to our customers, and we know delivering free games every month is what they want most, so we are refining our Prime benefit to increase our focus there,” Harmin added.
It’s A Spooky Time To Work In The Video Games Industry
These changes came after Amazon announced in April that over 100 staffers in Amazon’s games organization were let go.
This news joins the list of layoffs in the world of video games. Destiny 2 developer Bungie laid off dozens of staff, The Last of Us developer Naughty Dog cut developers in October, and Humble Games was also affected recently by layoffs.
Our thoughts are with all of the workers affected by these layoffs.
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Photo: Sascha Schuermann / Getty
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Source: Scott Dudelson / Getty
The D.O.C. talked about how it feels to be creating new music after so many years using AI technology in a recent interview.
Iconic rapper the D.O.C. was the subject of an interview with CBS Mornings Nov. 10 on his career and the life-changing car accident that damaged his vocal cords, leading him to also share how he’s utilizing artificial intelligence to help him make new music. “Fab 5 Freddy asked me would I be interested in creating an album using AI technology,” he said to co-host Michelle Miller.
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The former YO! MTV Raps host and Hip-Hop cultural pioneer felt that the idea of the D.O.C. using that technology was natural. “I just felt like it was a no-brainer for somebody like him to have an opportunity to bring new music to the world,” he said during the segment. Fab 5 Freddy would then connect the rap veteran to Mikey Scholman, the CEO of AI company Suno.
Scholman said that the company is “teaching the machine what D.O.C. used to sound like.” In studio sessions in the D.O.C.’s hometown of Dallas, Texas, which were captured for the interview, he took note of how fruitful their AI technology was in creating the voice he had before his car accident using his older recordings. “When this thing happens it sounds like a real me,” he said to the Suno personnel.
Miller asked Scholman towards the end of the segment, “Aren’t there ethical issues here?” voicing the concerns that have been raised about the technology being used for dubious purposes. Scholman acknowledged those concerns, but felt that in this case, the choice was a “slam dunk.”
“Letting D.O.C. recreate the voice that has been in his head that he hasn’t been able to get out there for the last 35 years – I can’t think of a better usage of this technology than that,” he said.
The D.O.C. echoed that sentiment, seeing it as a blessing, which he expressed in a post on X, formerly Twitter, on the day the CBS Mornings interview aired. “I gotta share this just to show you how cold G.O.D is,” he began. “In light of the news today that I’m getting an opportunity to make a new album using the voice I was born with, around 3:33am will be 34 years to the day I lost it on 11/11/89. Circle of light.”
YouTube will introduce the ability for labels and others music rights holders “to request the removal of AI-generated music content that mimics an artist’s unique singing or rapping voice,” according to a blog post published on Tuesday (Nov. 14).
Access to the request system will initially be limited: “These removal requests will be available to labels or distributors who represent artists participating in YouTube’s early AI music experiments.” However, the blog, written by vice presidents of of product management Jennifer Flannery O’Connor and Emily Moxley, noted that YouTube will “continue to expand access to additional labels and distributors over the coming months.”
This marks the latest step by YouTube to try to assuage music industry fears about new AI-powered technologies — and also position itself as a leader in the space.
In August, YouTube published its “principles for partnering with the music industry on AI technology.” Chief among them: “it must include appropriate protections and unlock opportunities for music partners who decide to participate,” wrote CEO Neil Mohan.
YouTube also partnered with a slew of artists from Universal Music Group on an “AI music incubator.” “Artists must play a central role in helping to shape the future of this technology,” the Colombian star Juanes said in a statement at the time. “I’m looking forward to working with Google and YouTube… to assure that AI develops responsibly as a tool to empower artists.”
In September, at the annual Made on YouTube event, the company announced a new suite of AI-powered video and audio tools for creators. Creators can type in an idea for a backdrop, for example, and a new feature dubbed “Dream Screen” will generate it for them. Similarly, AI can assist creators in finding the right songs for their videos.
In addition to giving labels the ability to request the takedown of unauthorized imitations, YouTube promised on Tuesday to roll out enhanced labels so that viewers know they are interacting with content that “is synthetic”: “We’ll require creators to disclose when they’ve created altered or synthetic content that is realistic, including using AI tools.”
TikTok announced a similar feature in September. Of course, self disclosure has its limits — especially as it is already reported that many creators experiment with AI without admitting it.
According to YouTube, “creators who consistently choose not to disclose this information may be subject to content removal, suspension from the YouTube Partner Program, or other penalties.”
Warner Music has announced plans to use AI technology to recreate the voice and image of legendary French artist, Edith Piaf, in an upcoming full-length animated film. Titled EDITH, the upcoming project is developed by production company Seriously Happy and Warner Music Entertainment in partnership with the Piaf’s estate.
EDITH is set to be a 90-minute film, chronicling the life and career of the famous singer as she traveled between Paris and New York. The voice clone of Piaf will narrate the story, revealing new details about her life never before known.
The AI models used to aid EDITH’s storytelling were trained on hundreds of voice clips and images of the late French singer-songwriter to, as a press release puts it, “further enhance the authenticity and emotional impact of her story.” The story will also feature recordings of her songs “La Vie En Rose” and “Non, Je Ne Regrette Rien,” which are part of the Warner Music catalog.
The story will be told through a mix of animation and archival footage of the singer’s life, including clips of her stage and tv performances, interviews and personal archives. EDITH is the brain child of Julie Veille, who previously created other French-language music biographies like Stevie Wonder: Visionnaire et prophète, Diana Ross, suprême diva, Sting, l’électron libre. The screenplay was written by Veille and Gilles Marliac and will be developed alongside Warner Music Entertainment President, Charlie Cohen. The proof of concept has been created, and the team will soon partner with a studio to develop it into a full-length film.
This is not the first time AI voice clones have been used to aid in the storytelling of a film. Perhaps the most cited example of this was Roadrunner (2021), a documentary about the life of chef and TV host Anthony Bourdain, who passed away in 2018. AI was used to bring back Bourdain’s voice for about 45 seconds. During that time, a deepfaked Bourdain spoke a letter he wrote during his life aloud to the audience.
Visual AI and other forms of CGI have also been employed in movies in recent years to resurrect the likenesses of deceased icons, including Carrie Fisher, Harold Ramis and Paul Walker. Even James Dean, who died in 1955 after starring in only three films, is currently being recreated using AI for an upcoming film titled Back to Eden.
The EDITH project is likely just the start of estates using AI voice or likeness recreation to rejuvenate the relevance of deceased artists and grow the value of older music catalogs. Already, HYBE-owned AI voice synthesis company Supertone remade the voice of late South Korean folk artist Kim Kwang-seok, and Tencent’s Lingyin Engine made headlines for developing “synthetic voices in memory of legendary artists,” like Teresa Teng and Anita Mui.
Veille says, “It has been the greatest privilege to work alongside Edith’s Estate to help bring her story into the 21st century. When creating the film we kept asking ourselves, ‘if Edith were still with us, what messages would she want to convey to the younger generations?’ Her story is one of incredible resilience, of overcoming struggles, and defying social norms to achieve greatness – and one that is as relevant now as it was then. Our goal is to utilize the latest advancements in animation and technology to bring the timeless story to audiences of all ages.”
Catherine Glavas and Christie Laume, executors of Edith Piaf’s estate, add, “It’s been a special and touching experience to be able to hear Edith’s voice once again – the technology has made it feel like we were back in the room with her. The animation is beautiful and through this film we’ll be able to show the real side of Edith – her joyful personality, her humor and her unwavering spirit.”
Alain Veille, CEO of Warner Music France, says, “Edith is one of France’s greatest ever artists and she is still a source of so much pride to the French people. It is such a delicate balancing act when combining new technology with heritage artists, and it was imperative to us that we worked closely with Edith’s estate and handled this project with the utmost respect. Her story is one that deserves to be told, and through this film we’ll be able to connect with a whole new audience and inspire a new generation of fans.”
Nepal’s government in the capital of Kathmandu decided to ban the popular social media app TikTok on Monday, saying it was disrupting “social harmony” in the country, home of Mount Everest. The announcement was made following a Cabinet meeting. Foreign Minister Narayan Prakash Saud said the app would be banned immediately. “The government has decided […]