SXSW
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Billboard is making its way across the pond for an expansion of our THE STAGE at SXSW concert series, this time at SXSW London. The show will feature a performance by two-time Grammy-winning superstar Tems. The event will take place June 5 at the iconic Troxy in Shoreditch, London. “We’re excited to bring one of Billboard’s […]
Billboard is making its way back to South by Southwest in Austin, Texas, for three star-studded concerts from March 13 to 15.
Billboard THE STAGE at SXSW will take place at the the iconic Moody Amphitheater at Waterloo Park, and will kick off Thursday (March 13) with a performance by Texas native and country superstar Koe Wetzel. The fun continues Friday (March 14) when Música Mexicana stars Grupo Frontera — also Texas born and raised — take the stage. The final evening, Saturday (March 15), is presented by Carnival Cruise and will feature a high-energy performance from dance music artist John Summit.
More performers will be announced in the coming weeks.
Carnival Cruise Line will provide pedicabs to transport guests to and from THE STAGE, and will also host a one-of-a-kind Celebration Key experience in The Paradise Zone that features a tropical-themed bar, a snack cart and custom photo opportunities. Additionally, Azzaro Parfums is hosting an immersive fragrance sampling station.
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“Billboard has always been at the forefront of celebrating the artists and moments that shape the global music landscape, and this year at SXSW, we’re continuing that tradition with a unique concert series that highlights the diversity of today’s music scene,” Hannah Karp, Billboard’s editorial director, said in a press statement. “From country to Música Mexicana and electronic dance music, Billboard THE STAGE will bring unforgettable live performances to Austin to enhance the SXSW experience and connect music fans with the artists they love.”
Moody Amphitheater at Waterloo Park will host a ticket pre-sale for all three days of the event starting on Thursday (Jan. 30) at 9 a.m. CT using an exclusive venue code. General admission tickets go on sale the next day via Ticketmaster here at 9 a.m. CT, with a number of tickets reserved for existing SXSW Platinum and Music Badge holders, as well as SXSW Music Festival wristband holders.
Billboard is also partnering with REVERB again to provide a lucky music fan with the chance to win an all-expense-paid VIP trip to SXSW. Participants can enter to win by making a donation to REVERB through Prizeo, which will support REVERB’s Music Decarbonization Project, which works to reduce carbon emissions within the music industry. The prize also includes a meet-and-greet with Koe Wetzel, side-stage viewing, round-trip airfare for two, three nights of hotel accommodations and a signed merch pack. To enter the contest, visit prizeo.com/Koe.
Billboard will report live throughout SXSW. Be sure to follow along on billboard.com and on social media (@billboard) for the latest news and announcements.
Billboard’s parent company PMC is the largest shareholder of SXSW and its brands are official media partners of SXSW.
The South by Southwest Music Festival has announced the third round of Showcasing Artists invited to perform at the 39th annual event, March 10-15, 2025, in Austin.
The third announcement includes several powerhouse SXSW alumni like Sunflower Bean, Holy Fuck, and Jack’s Mannequin. The diverse lineup includes from chart-topping alt-reggaeton act NSQK from Mexico and energetic J-Pop boy band PSYCHIC FEVER. Everything from Latin favorites like Sofía Reyes, Amantes Del Futuro, La Cendejas and st. Pedro to acclaimed Taiwanese artists including Andr, TRASH, Amazing Show, and Enno Cheng.
Other highlights include rising hip-hop star Samara Cyn, ethereal songstress Quiet Light, award-winning musician-activist Madame Gandhi, rebel psych-rock band Frankie and the Witch Fingers, and the new project from Núria Graham and Aoife Nessa Frances called Red Stamp. Also on the lineup are multi-sensory experimental artist BLACK FONDU, ambient Thai collaborators NISATIWA X NOTEP, funk-soul seven piece brass band SNACKTIME, and Muri, a magnetic force redefining Filipino music. Japanese artists include neo-soul, city pop ensemble Luv, high energy punk-rock band ENTH, and metal band with heavy sound and light lyrics, GOKUMON (UchikubiGokumonDoukoukai).
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“The momentum continues to build with our third reveal,” said James Minor, VP of Music Festival. “Each act lends a unique and dynamic voice to the lineup, with both new and established artists from around the world creating a real sense of anticipation for the March event.”
Many of SXSW’s showcases are curated by SXSW programmers in collaboration with record labels, booking agencies, export offices, music publishers, media outlets, lifestyle brands and more. These showcases give attendees the opportunity to experience sets in exclusive, small-stage performances. A sortable airtable that contains information on each artist’s genre, publicist contact information, and social media pages can be found here.
Starting January 30th, SXSW staff will be sharing weekly artist round-ups on the official SXSW Spotify and YouTube Music Video playlists. Yesterday, SXSW announced Rock and Roll Hall of Famer and Grammy Award-winning lead singer for Creedence Clearwater Revival John Fogerty and Bluesky CEO Jay Graber as Keynote Speakers, in addition to the third round of Featured Speakers.
Hugh Forrest has been promoted to president of South by Southwest, where he will continue to oversee programming and assume full leadership of an organization he’s worked at for 36 years. Previously co-president and chief programming officer, Forrest takes on this new role as Jann Baskett, the current co-president and chief brand officer, prepares to step down on Dec. 31. Baskett will transition into an advisory and project-based role.
As president, Forrest will focus on driving business growth and work closely with the board of directors, which includes co-founder Roland Swenson, Jay Penske (CEO of Penske Media, SXSW’s largest shareholder), and Amy Webb (CEO of the Future Today Institute). Forrest expressed his enthusiasm for leading SXSW into its next phase, emphasizing “the experience of connection, inspiration and discovery that we provide for so many different industries each March” and its role in fostering community globally.
Founded in 1987 by Swenson, Nick Barbaro, Louis Black and Louis Jay Meyers, SXSW has evolved into a globally renowned event in Austin. Swenson, who led SXSW for 36 years, became executive chairman in 2022. Over the past two years, Forrest and Baskett successfully navigated SXSW’s post-COVID recovery, including expanding the festival to Sydney and London.
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Baskett reflected on her time leading SXSW, sharing pride in her contributions alongside Forrest and the team. She praised the event’s mission of supporting creative individuals — “Never has that purpose been more necessary” — and expressed excitement about her ongoing involvement as an advisor. “SXSW continues to be a beacon of light for artists and change makers,” she said.
“I want to extend my gratitude to Jann Baskett for her leadership, commitment, and creative vision as Co-President of SXSW over the past few years,” said Jay Penske. “Her contributions have been key in evolving the festival. Looking ahead, we are confident that Hugh Forrest will continue SXSW’s long tradition of supporting innovators and artists, expanding our global footprint, and building upon the incredible foundation of the world’s premier gathering of creative minds.”
The Executive Leadership Team supporting Forrest includes co-founders Swenson and Barbaro, as well as chief culture & people officer Autumn Amescua, chief technology officer Justin Bankston, chief logistics officer Michele Flores, chiefpartnerships officer Peter Lewis, chief financial officer Leanna Rossman, general counsel Stevie Fitzgerald and executive vice president Darin Klein
Note: Billboard’s parent company PMC is the largest shareholder of SXSW and its brands are official media partners of SXSW.
South by Southwest will be returning to Austin, Texas, in the spring, and the event announced its next lineup of showcasing artists on Wednesday (Dec. 11).
Big Freedia, Tamanaramen, Heal, Jasmine.4.t, Steve Wynn, Aiko, Freak Slug, Steam Down, Master Peace, Sweet Spine and Total F—ing Darkness will all be performing at SXSW.
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“The SXSW Music Festival lineup provides a unique opportunity to discover artists from around the world,” said James Minor, VP of Music Festival. “The magic comes from a diverse and carefully-curated program that’s designed to help you find your next favorite act. For our second reveal, we continue down that path with an abundance of inspiring musicians who will be heading to Austin next March.”
The second round of acts hail from countries including Australia, Belgium, Brazil, Canada, China, Colombia, Czechia, Denmark, Ecuador, England, Finland, Germany, Ghana, Hungary, Iceland, Indonesia, Ireland, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Northern Ireland, Paraguay, Scotland, Spain, Ukraine, and Wales.
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Founded in 1987 in Austin, SXSW has grown to encompass tech, film and TV, music, education and culture. The entirety of the 2025 conference and festival will run from March 10-15.
South by Southwest has revealed its initial keynote and the second round of featured speakers for the 39th edition of its annual Conference, scheduled for March 7-15 in Austin, Texas.
Leading the charge is the Conference’s Keynote Speaker, IBM Chairman and CEO Arvind Krishna, who will lead From Sci-Fi to Society: The Next Era of AI and Quantum Computing as he looks past the “sci-fi hype” surrounding the titular subjects and instead focuses on their real-world advantages.
“Exploring the benefits of new advances in technology while addressing their potential challenges represents a core part of the SXSW experience we curate each year,” said Hugh Forrest, Co-President and Chief Programming Officer in a statement.
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“We are excited to announce Arvind Krishna as our first Keynote Speaker of the 2025 season. His session on the convergence of AI and quantum computing will cover what this monumental shift in technology will bring to humanity.”
Krishna’s addition to SXSW coincides with the announcement of Featured Speakers, which include founder and Chief Trend Curator at The Non-Obvious Company Rohit Bhargava who will lead the 7 Non-Obvious Secrets Of Understanding People To Predict the Future session; founder and CEO of EMPIRE Ghazi; director and social media strategist Alex Haraus; author, Chief Scientist for The Nature Conservancy, and a Horn Distinguished Professor and Endowed Professor of Public Policy and Public Law at Texas Tech University Dr. Katharine Hayhoe.
The list of speakers also features CEO of Bumble Lidiane Jones; activist and astronaut Amanda Nguyen, WNBA Champion, WNBA Finals MVP, 2x WNBA MVP, 2x Gold Medalist, WNBA Rookie of the Year, and broadcaster Candace Parker; author and music attorney at Gang, Tyre, Ramer, Brown & Passman Donald Passman; and author, speaker, teacher, advisor, podcast host, and futurist Rishad Tobaccowala.
Many of these speakers will also be involved the featured sessions which have also been announced today, which include Spill the Tea: A Strategic Guide to Office Gossip with Contributing Editor at the Harvard Business Review Amy Gallo; Cleaning Up Our Atmosphere: Carbon Removal Prepares to Go Mainstream with Climeworks COO Douglas Chan and the aforementioned Dr. Hayhoe.
This new announcement of speakers complements SXSW’s previously-revealed first round in September, which included Dr. Peter Attia, Johanna Faries, Douglas Rushkoff, and more.
SXSW will take place from March 7-15 in Austin, Texas, with full details regarding their newly-announced speakers and sessions available via their website.
SXSW London has shared details about the ticket sale for 2025’s upcoming inaugural event in the U.K. Taking place in east London’s Shoreditch neighborhood from Jun. 2-7, the upcoming event will be the first time that SXSW has taken place in Europe, in addition to its home in Austin, Texas, and expansion into Sydney, Australia.
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Passes for the entire event across the Conferences, Music and Screen Festivals will be available to purchase, as well as for individual separate programming strands. Tickets will go on sale on Nov. 21 and a 25% discount will be applied to those who purchase a pass from the general sale before Dec. 19. With the exclusive price offer, prices range from £488 for the individual programme strand passes, to £975 for platinum passes. For further ticket information, head to the SXSW London website.
SXSW London has also announced additional details about the venue partners throughout Shoreditch. These include Truman Brewery, Village Underground, Rich Mix, Shoreditch Town Hall, Shoreditch Church, Christ Church Spitalfields, Dream Factory (Chance St & Rivington St), Kachette, Bike Shed Moto Co, Shoreditch Studios / Over the Road, and Protein Studios.
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Billboard has been confirmed as the event’s first official partner, and will host a night of music during the festival with a globally-renowned artist performing at the event. The show will also be ticketed to the general public.
Mike Van, president of Billboard said, “We’re thrilled to partner with SXSW London for the inaugural 2025 event. This collaboration underscores our shared commitment to supporting and celebrating the global music community. Billboard will bring a night of live music celebrating world class artists, both established and on the rise, and will offer fans a truly unique experience within the festival.”
The festival will partner with local charities and community groups to provide 500 complimentary passes to ensure “the rich diversity” of the city is represented throughout the events and programming.
“We’re thrilled to share how many incredible venues are working with us already for SXSW London’s Shoreditch takeover next June,” said Katy Arnander, director of programming for SXSW London. “Shoreditch is renowned as a vibrant centre for creativity and technological innovation, as well as for its diversity, energetic youth culture, global cuisine and nightlife. We’re excited to be working closely with local stakeholders to ensure the festival creates a positive impact for the community it will take place in.”
In October, SXSW London announced that it would begin the process of accepting session proposals from the public across the various programming strands. The festival says that “thousands of session proposals have already been submitted from over 50 countries across the world.” The submission portal will remain open until Nov. 29 at the festival’s website.
Back in April 2021, it was announced that SXSW had signed a “lifeline” deal with P-MRC, a joint venture between Penske Media Corporation and MRC, making P-MRC a stakeholder and long-term partner with the Austin festival. P-MRC is the parent company of Billboard.
The South by Southwest Music Festival has announced the first group of showcasing artists for its 39th annual event, scheduled for March 10-15 in Austin, Texas. Known for fostering discovery among fans and industry pros, the festival will feature an eclectic lineup from across the globe.
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Organizers today (Oct. 29) announced over a hundred new and established acts that will perform across Austin next March, including UK pop duo The Ting Tings, regional Mexican singer Justin Morales, Dublin punk band Gurriers, Indonesian psychedelic funk group Ali, Montreal art-punk ensemble La Sécurité, Australian rock band Delivery and indie pop artist Twin Shadow, who’ll debut his sixth album Georgie at the event.
“This announcement is an excellent teaser for what you can expect to see at SXSW 2025,” said James Minor, VP of Music Festival. “This round includes a range of exceptional artists, from up and coming talent to established legends, and everywhere in between. If you’ve been to SXSW before, you’ll know that this list is more than an eclectic playlist; it’s a guide to discovery, and your first step toward what you’ll experience in March.”
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The festival’s global scope is reflected in its artist selection (see the full list below), with acts representing countries such as Argentina, Canada, Denmark, Ethiopia, Indonesia, Japan, Mexico, and Norway. Showcases are curated with industry collaborators, including record labels, booking agencies, and media outlets like ATC Live, Billboard, Rolling Stone, Deezer, Music From Ireland and Sofar Sounds, among others, offering attendees exclusive, small-stage performances.
Founded in 1987 in Austin, SXSW has grown to encompass tech, film and TV, music, education and culture. The festival has also expanded to include SXSW Sydney and SXSW London, making it a key event for the global creative community.The entirety of the 2025 conference and festival will run from March 10-15.
In 2021, SXSW signed a “lifeline” deal with P-MRC, a joint venture between Penske Media Corporation and MRC, making P-MRC a stakeholder and long-term partner with the Austin festival. P-MRC is the parent company of Billboard.
The first round of SXSW 2025 artists invited to perform include
Ali (Jakarta INDONESIA)Amiture (New York NY)Annie-Claude Deschênes (Montreal CANADA)Ava Vegas (Los Angeles CA)babas tutsipop (Guadalajara MEXICO)Bakers Eddy (Wellington NEW ZEALAND)Bee Blackwell (Austin TX)Big Phony (New York NY)Bleary Eyed (Philadelphia PA)Boo Seeka (Dudley AUSTRALIA)Bubba Lucky (Austin TX)Bummer Camp (New York NY)Caleb De Casper (Austin TX)Cap Carter (Sydney AUSTRALIA)Cari Cari (Vienna AUSTRIA)Carter Vail (Los Angeles CA)CDSM (Atlanta GA)Chinese American Bear (Seattle WA)Cloth (Glasgow UK-SCOTLAND)corto.alto (Glasgow UK-SCOTLAND)Cotton Mather (Austin TX)Delivery (Melbourne AUSTRALIA)Dr. Pushkin (Bolgatanga GHANA)Dune Rats (Brisbane AUSTRALIA)Edgar Alejandro (Guadalajara MÉXICO)Ellur (Halifax UK-ENGLAND)Emmeline (London UK-ENGLAND)Exotic Fruitica (Austin TX)Fake Dad (Los Angeles CA)fantasy of a broken heart (Brooklyn NY)Frankie Venter (Mount Manganui NEW ZEALAND)GEOGRAPHER (San Francisco CA)Graham Reynolds (Austin TX)Guardian Singles (Auckland NEW ZEALAND)Gurriers (Dublin IRELAND)Gus Englehorn (Maui HI)Hachiku (Melbourne AUSTRALIA)HIMALAYAS (CARDIFF UK-WALES)Honeyglaze (London UK-ENGLAND)Housewife (Toronto CANADA)J.Tajor (Melbourne AUSTRALIA)Jad Fair and the Placebos (Austin TX)John Francis Flynn (Dublin IRELAND)Julie Nolen (Austin TX)Justin Morales (Cuernavaca MEXICO)Kanaan (Oslo NORWAY)KAP BAMBINO (Bordeaux FRANCE)Ki! (Copenhagen DENMARK)Kombilesa Mi (Palenque COLOMBIA)La Sécurité (Montréal CANADA)Laura Lee & the Jettes (Berlin GERMANY)Lauren Lakis (Austin TX)Letting Up Despite Great Faults (Austin TX)Levin Goes Lightly (Stuttgart GERMANY)Los Eclipses (Mexico City MEXICO)Lucy Sugerman (Canberra AUSTRALIA)MADELEINE (London UK-ENGLAND)Mall Girl (Oslo NORWAY)Man/Woman/Chainsaw (London UK-ENGLAND)Marry Cherry (Austin TX)Maruja (Manchester UK-ENGLAND)mary in the junkyard (London UK-ENGLAND)MatchingOutfits(BerlinGERMANY)MELLT (Cardiff UK-WALES)Meltheads (Antwerp BELGIUM)Mhaol (Dublin IRELAND)Midnight Navy (Austin TX)Miranda and the Beat (New Orleans LA)Monobloc(NewYork NY)Nanocluster [Immersion | SUSS] (Brighton UK-ENGLAND)Nature TV (Brighton UK-ENGLAND)Nemegata (Austin TX)Nilipek. (Istanbul TURKEY)Nive Nielsen (Nuuk GREENLAND)o’summer vacation (Kobe JAPAN)Parker Woodland (Austin TX)Paula Prieto (Buenos Aires ARGENTINA)Perennial (Vernon CT)Personal Trainer (Amsterdam NETHERLANDS)Pug Johnson (Beaumont TX)Quiet Money Dot (Houston TX)Really Good Time (Dublin IRELAND)Rowena Wise (Melbourne AUSTRALIA)Sarah Klang (Gothenburg SWEDEN)Scarlet House (Charlotte NC)Shao Dow (London UK-ENGLAND)Shiho Yabuki (Hadasu JAPAN)Shishi (Vilnius LITHUANIA)Sir Jude (Melbourne AUSTRALIA)Sly5thAve (Austin TX)SodaBlonde(Dublin IRELAND)Sofia Grant (London UK-ENGLAND)Sultanes del Yonke (El Paso TX)SummerPearl(LondonUK-ENGLAND)Surely Shirley (Kiama AUSTRALIA)Susobrino (Brussel BELGIUM)TesfayeTayeGebeyehu/YahoEthiopian Cultural Band/ (Addis Ababa ETHIOPIA)The Philharmonik (Sacramento CA)The Ting Tings (Manchester UK-ENGLAND)The VANNS (Wollongong AUSTRALIA)tiger bae (Harumi JAPAN)TVOD (Brooklyn NY)Twin Shadow (Los Angeles CA)twst (Barry UK-WALES)Vanessa Zamora (San Diego CA)Venus Grrrls (Leeds UK-ENGLAND)Volcan (San Antonio TX)Vv Pete (Sydney AUSTRALIA)Water Damage (Austin TX)Woomb (Sofia BULGARIA)XAMIYA (Tokyo JAPAN)Xixa (Tucson AZ)Yasmin Williams (Woodbridge VA)Yndling (Bergen NORWAY)Yoo Doo Right (Montreal CANADA)Yuuf (London UK-ENGLAND
You can acquaint yourself with the artists who’ll be performing at SXSW 2025 by subscribing to the official SXSW Spotify and YouTube Music Video playlists.
The inaugural SXSW London will take place June 2-7, 2025, at more than 20 venues throughout the city’s Shoreditch neighborhood, marking the first time the longstanding event will happen in Europe.
As the gears get turning, the event has also announced new hires Clare Barry, the former marketing director of Cannes Lions; writer and film programmer Anna Bogutskaya; and artistic curator Beth Greenacre. Organizers forecast that SXSW London will generate more than £75 million (roughly $97 million) for the U.K. economy.
According to its booker Adem Holness, a London native, the event will also emphasize the city’s many cultures while working to connect artists and industry workers from local scenes with international audiences and potential partners.
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“The thing we can do uniquely is pull together reflections of the cutting-edge, grassroots music communities and — if I’m just thinking about the music program — how people can get involved in what is happening at the cutting edge and how they might be able to work with those different international music scenes to develop them and develop ideas with them,” he says. “That’s what I think SXSW London should be.”
This focus is thus not just on music, film and technology, but the cultures these things emanate from. This, Holness envisions, will create a gathering that “doesn’t just feel like a series of performances, but like you’re experiencing culture and moment around that.”
The event will also incorporate broader European perspectives, with Holness and his team focused on programming that highlights “the cutting edge of music and culture in Europe and beyond.” As such, he adds, the goal is to “make sure our neighbors and friends feel like they’re a big part of what we’re trying to do.”
Still, the 20,000 anticipated attendees will land at an event site that is distinctly London, with Holness saying that Shoreditch “feels in a way like a microcosm of what London is. It’s a hub of technology, but you’ve also got incredible nightlife. You’ve got distinct diasporic communities in and around that area and obviously the whole of London. But I think [Shoreditch provides] a great opportunity for people who might not have been to London before to understand who we are and what we’re about.”
SXSW London follows the 2023 debut of SXSW Sydney. The original event in Austin has been happening since 1987 and has grown to become one of the biggest events in the global music calendar, attracting hundreds of thousands of musicians, creatives, filmmakers, media companies and music industry executives to the state of Texas every March.
“I hope that the Austin and Sydney teams, when we’ve done our take on it, feel proud of it as well,” Holness says. “I hope they feel like it lives up to the incredible work they’ve done, but also has its own flavor.”
In April 2021, it was announced that SXSW had signed a “lifeline” deal with P-MRC, a joint venture between Penske Media Corporation and MRC, making P-MRC a stakeholder and long-term partner with the Austin festival. P-MRC is the parent company of Billboard.
SXSW will no longer engage in partnerships with the U.S. Army or weapons manufacturers, the event announced Wednesday (June 26). “After careful consideration, we are revising our sponsorship model,” reads a statement posted to the SXSW website. “As a result, the U.S. Army, and companies who engage in weapons manufacturing, will not be sponsors of […]