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SXSW

Page: 7

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Your favorite artists are ready to hit the road! After two years of rescheduled, postponed or canceled tours and concerts, music fans can rejoice in knowing that live shows are back in full swing.

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Madonna, SZA, Blink-182, Taylor Swift, Janet Jackson, Bruce Springsteen, Billy Joel and Stevie Nicks are just a small portion of acts heading on tour in 2023. And the list keeps growing.

Below, find a roster of more than 25 of the year’s most-anticipated concerts, tours and music festivals. We’ll be updating this story regularly, so be sure to check back for new dates and ticket information.

For more tour guides, check out our roundups of 2023 Latin Tours in the U.S. and Las Vegas Residencies.
From A-Z: A List of Must-See Music Tours (Updating)

Anita Baker performs in concert at The Austin Music Hall on February 12, 2010 in Austin, Texas.
Jay West/WireImage

Anita Baker — The music legend is hitting the road for her first tour in decades joined by Babyface. The tour kicks off on Feb. 11 at Hard Rock Live in Hollywood, Fla.

Anita Baker Tour
$from $223

Ari Lennox  – The Age/Sex/Location tour kicks off in Las Vegas on Jan. 26. Get tickets here.

Billy Joel — Before he joins Stevie Nicks for a co-headlining tour, Billy Joel has solo shows scheduled at the Hard Rock Live in Florida, New York City’s Madison Square Garden and the Fallsview Casino in Niagara Falls, Ontario. Get tickets to Joel’s solo concerts here and here. Click here for tickets to the tour with Stevie Nicks.

Blink 182 – The band’s tour start March 11 in Tijuana, Mexico. Get tickets here.

Bruce Springsteen – Bruce Springsteen’s 2023 tour launches on Feb. 1 at the Amelia Arena in Tampa, Fla. Get tickets here.

Chris Stapleton – The country star’s tour starts on March 16 at the Houston Rodeo. Get tickets here.

Depeche Mode – The English band’s Memento Mori tour launches on May 18. Get tickets here.

Ed Sheeran – Ed Sheeran’s “Mathematics” tour makes its way to North America in May. Get tickets below.

Ed Sheeran Mathematics Tour
$from $125

Foo Fighters – The Foo Fighters will hit the road this summer. Get tickets here.

Harry Styles – In March, Harry Styles will perform a string of shows rescheduled from last year’s Love On Tour. Get tickets here and here.

Janet Jackson – The “Together Again” tour starts April 14 in Hollywood, Fla. Get tickets here.

Lizzo – The Special tour resumes overseas in February and returns to the U.S. in April. Get tickets here.

Luke Combs – The country star’s tour launches on March 25. Get tickets here.

Madonna – The highly-anticipated Celebration Tour kicks off in July. Tickets went on sale Friday and another batch of presale passes will be released via Ticketmaster on Monday (Jan. 23). Get tickets for select dates below.

Madonna Celebration Tour
$from $140

New Edition – The group’s Legacy tour, featuring Keith Sweat and Guy, begins on March 9. Get tickets here.

From left: Taylor York, Zac Farro and Hayley Williams of Paramore photographed on November 4, 2022 at St. Rocco’s in Brooklyn, NY.
Meredith Jenks

Paramore – The pop-punk band scheduled to perform at the Grand Ole Opry House in Nashville on Feb. 6 and the Bud Light Super Bowl Fest on Feb. 9. Get tickets to see Paramore live here.

Red Hot Chili Peppers – The Red Hot Chilli Peppers tour, featuring Iggy Pop, The Roots, The Strokes St. Vincent and more, starts March 29 in Vancouver. Get tickets here.

Santana – The band’s upcoming tour dates includes a performance at the House of Blues Las Vegas on Jan. 25. Get tickets to see Santana here.  

Shania Twain – The country legend launches her tour at the Tortuga Music Festival in March. Get tickets to the Queen of Me tour here.

SZA – The S.O.S. tour starts on Feb. 21 in Chicago. Get tickets here.

Taylor Swift – The Eras tour, featuring Paramore and Gayle, officially kicks off on March 17. Get tickets here.

Wizkid — The North American leg of Wizkid’s More Love, Less Ego tour launches in March. Get tickets here.

Zac Brown Band – Zac Brown & Co.’s 2023 tour dates include the Houston Rodeo on March 5. Get tickets here.
2023 Music Festivals: Where to Get Tickets

A general view of atmosphere during day 2 of the 2016 Coachella Valley Music & Arts Festival Weekend 2 at the Empire Polo Club on April 23, 2016 in Indio, California.
Daniel Leist/GI for Coachella

Coachella Valley Music & Arts Festival — April 14-16 & April 20-23; Get tickets here.

Bonnaroo Music Festival — June. 15-18. Get tickets here.

Rolling Loud — March 3-5 (California); Jul 21-23 (Miami). Get tickets here.

SXSW — Mach 10-19 in Austin, Texas. Click here to register for tickets.

Nick Jonas, Blxst and Wu-Tang Clan’s RZA are among the music stars set to speak at this year’s South By Southwest, organizers announced today (Jan. 10). The pop and hip-hop artists are among the third batch of speakers for SXSW, which takes place March 10 – 19, 2023 in Austin, Texas.
Jonas, a solo artist and member of the chart-topping sibling act Jonas Brothers, will speak on the health-focused panel, Crushing: The Burden of Diabetes on Patients; Blxst will tackle a session entitled, How Music, Entrepreneurship & Independence Intersect, facilitated by Billboard’s R&B/Hip-Hop reporter Heran Mamo; while RZA, the producer, director, screenwriter, rapper and composer, will take the mic as a featured speaker.

Also on board as featured speakers are Eric André, Josh D’Amaro, Tommy Dorfman, Ashley Flowers, Gottmik, Martin Luther King III, Damon Lindelof, Eva Longoria, Alexis Ohanian, Maya Penn, Austin Russell, Dan Schulman, Simran Jeet Singh, Cheryl Strayed, Jen Wong, and others.

This year’s lineup will include a special keynote session, Unfold The Universe: NASA’s Webb Space Telescope, which promises a deep-dive into outer space.

SXSW has unveiled several waves of performers for its 37th edition, including The Zombies, Lemon Twigs, Ambré and Osees, and, in an earlier round, the likes of Armani White, Algiers and Balming Tiger, alongside speakers including Warner Chappell Music co-chair and CEO Guy Moot, Signal And Cipher chief Ian Beacraft and authors Douglas Rushkoff and Joost Van Druenen.

The live music showcase is a buzzing part of a much larger festival, which was founded in 1987 and is dedicated to celebrating entertainment and culture.

Among SXSW’s partners for the 2023 edition are Anniversary Group, Atomic Music Group, Athens in Austin, British Music Embassy, Don Giovanni Records, Fire Records, FOCUS Wales, Gorilla vs Bear, Jazz re:freshed Outernational, Pop Montreal, M for Montreal, Music From Ireland, New West Records, Space Agency, and Wide Days Scotland.

As previously reported, SXSW will expand to Sydney, Australia for seven days and nights from Oct. 15-22, 2023, marking the event’s first foray outside the United States.

SXSW signed a “lifeline” deal with P-MRC, a joint venture between Penske Media Corporation and MRC, the companies announced in April 2021, making P-MRC a stakeholder and long-term partner with the Austin festival. P-MRC is the parent company of Billboard.

Jannis Noya Makrigiannis, the core and founding member of Choir of Young Believers, has died at age 39. The artist’s U.S. label, Ghostly International, confirmed the news Thursday (Jan. 5) and revealed that after struggling with “a short period of illness,” the musician died just before New Year’s Eve.

Makrigiannis formed Choir of Young Believers in Copenhagen, Denmark, with the help of his friends and fellow musicians. By 2007, the group had released its first EP, Burn the Flag, and a year later, the debut album This Is for the White in Your Eyes. The album’s lead single, “Hollow Talk,” gained traction throughout Denmark on radio due to its sync on opening and closing credits of the Danish–Swedish police television series The Bridge.

Following a performance at the 2009 South by Southwest music festival, Choir of Young Believers were signed to Ghostly International, their U.S. label. The label released This Is for the White in Your Eyes in North America on Aug. 18, 2009.

Choir of Young Believers’ most recent album, Holy Smoke, came out on Nov. 4.

“Jannis was a gentle, kind soul, always appreciative of our team helping him to share his art with the world. He always put art first in his process, and as a result, Jannis was often far ahead of the cultural curve,” Ghostly International wrote about the musician in its statement. “His music only seems to get better with time.”

South By Southwest has announced a second wave of invited artists for next year’s 37th annual showcase event and conference, taking place March 13-18 in Austin, Texas. A scan of the 301 artists reveals a number of standouts, including baroque rock legends The Zombies and the hard-to-categorize Lemon Twigs, along with R&B singer Ambré and garage-punkers Osees.

When listed alphabetically, the Zombies aren’t even the last act in the list — that goes to zzzahara out of Los Angeles. Other standout names include 7ebra (Sweden), ALASKAALASKA (not from Alaska, but London), Baklava Blues (Toronto), Chickasaw Mudd Puppies (Athens, GA), Kill Lincoln (DC, naturally), Puppy Angst (Philly), Revenge Wife (New Hampshire) and Snotty Nose Rez Kids (Kitimat, Canada), among others (full list below).

SXSW announced a first round of nearly 200 artists back in October; that list included Armani White, Algiers and Balming Tiger. The music showcase is just one part of the larger festival, an event founded in 1987 and dedicated to celebrating entertainment and culture. In addition to musical performances, the six-day event also typically gives audiences access to panels and Q&A sessions.

Previously unveiled featured speakers this year include Warner Chappell Music co-chair and CEO Guy Moot, Signal And Cipher chief Ian Beacraft and authors Douglas Rushkoff and Joost Van Druenen.

Among SXSW’s partners for the 2023 edition: Anniversary Group, Atomic Music Group, Athens in Austin, British Music Embassy, Don Giovanni Records, Fire Records, FOCUS Wales, Gorilla vs Bear, Jazz re:freshed Outernational, Pop Montreal, M for Montreal, Music From Ireland, New West Records, Space Agency, and Wide Days Scotland.

Next year will also bring SXSW to Sydney, Australia for seven days and nights from Oct. 15-22, 2023, marking the event’s first foray outside of the United States. Claire Collins was recently announced as head of music for the event Down Under.

SXSW signed a “lifeline” deal with P-MRC, a joint venture between Penske Media Corporation and MRC, the companies announced in April 2021, making P-MRC a stakeholder and long-term partner with the Austin festival. P-MRC is the parent company of Billboard.

Round Two List of Artists:

7ebra (Malmö SWEDEN)Abracadabra (Oakland CA)Adwaith (Carmarthen UK-WALES)Air Waves (Brooklyn NY)ALASKALASKA (London UK-ENGLAND)Ambré (New Orleans LA)Anastasia Coope (Cold Spring NY)Andrea Magee (Austin TX)Andrew Farriss (Barraba AUSTRALIA)Annie Blackman (Brooklyn NY)Annie Hamilton (Sydney AUSTRALIA)Aoife Nessa Frances (Dublin IRELAND)Ask Carol (Auma NORWAY)ÄTNA (Dresden GERMANY)Augustine (Stockholm SWEDEN)Ava Vegas (Berlin GERMANY)Aysanabee (Toronto CANADA)Balaklava Blues (Toronto CANADA)BALTHVS (Bogota COLOMBIA)Begonia (Winnipeg CANADA)Bellah (London UK-ENGLAND)Bella White (Calgary CANADA)Bells Larsen (Montreal CANADA)be your own PET (Nashville TN)Big Cream (Bologna ITALY)Big Wy’s Brass Band (Austin TX)BILK (Essex UK-ENGLAND)Billy King & The Bad Bad Bad (Austin TX)Blxckie (Johannesburg SOUTH AFRICA)Bona Fide (Copenhagen DENMARK)Boy Golden (Winnipeg CANADA)Brad stank (Liverpool UK-ENGLAND)Brittany Davis (Maple Valley WA)Caleb De Casper (Austin TX)Camilla George (London UK-ENGLAND)Candeleros (Madrid SPAIN)The Carolyn (Atlanta GA)Carver Commodore (Florence AL)Casey Lowry (Chesterfield UK-ENGLAND)Catbite (Philadelphia PA)CHAMELEON LIME WHOOPIEPIE (Tokyo JAPAN)Cheekface (Los Angeles CA)CHERYM (Derry UK-N. IRELAND)Chickasaw Mudd Puppies (Athens GA)Child Seat (Los Angeles CA)Christopher Brown (Mamaroneck NY)Cimarron615 (Nashville TN)CIVIC (Melbourne AUSTRALIA)Cloudland Canyon (Memphis TN)CODY JON (Sydney AUSTRALIA)The Color Brown (Carolina PUERTO RICO)Constant Smiles (Ridgewood NY)Corook (Nashville TN)The Courettes (Mariager DENMARK)cowboyy (Portsmouth UK-ENGLAND)Coyle Girelli (New York NY)DAIISTAR (Austin TX)Dana Gillespie (London UK-ENGLAND)Dan Davidson (Edmonton CANADA)Daniel Villarreal (Chicago IL)DAT GARCIA (Monte Grande ARGENTINA)Death Valley Girls (Los Angeles CA)deca joins (Taipei TAIWAN)Decent Criminal (Santa Rosa CA)Del Castillo (Austin TX)DESTA FRENCH (London UK-ENGLAND)Dhruv Sangari and The National Sufi Ensemble (Washington DC)Diatom Deli (Taos NM)Disco Doom (Zurich SWITZERLAND)Dream Wife (London UK-ENGLAND)El Combo Oscuro (Austin TX)Elephant Sessions (Inverness UK-SCOTLAND)English Teacher (Leeds UK-ENGLAND)Enjoyable Listens (Oxford UK-ENGLAND)Enumclaw (Tacoma WA)Estereomance (El Paso TX)Esther Rose (New Orleans LA)Evan Bartels (Tobias NE)Fake Fruit (Oakland CA)Fergus McCreadie (Glasgow UK-SCOTLAND)Floodlights (Melbourne AUSTRALIA)Foley (Auckland NEW ZEALAND)Font (Austin TX)Fonteyn (Salt Lake City UT)The Foreign Resort (Copenhagen DENMARK)Fotocrime (Louisville KY)Fraud Perry (Montreal CANADA)Frost Children (New York NY)Future Crib (Nashville TN)Garrett T. Capps & NASA Country (San Antonio TX)The Garrys (Saskatoon CANADA)Gay Meat (Wilmington NC)Georgia Lines (Auckland NEW ZEALAND)Geskle (Worcester MA)GEWALT (Berlin GERMANY)GIRLI (London UK-ENGLAND)Girl Scout (Stockholm SWEDEN)THE GOA EXPRESS (Manchester UK-ENGLAND)Gold Fang (Sydney AUSTRALIA)Good Looks (Austin TX)GracieHorse (Los Angeles CA)Graham Reynolds (Austin TX)Graham Reynolds & The Golden Arm Trio (Austin TX)Gus Englehorn (Montreal CANADA)Hamish Hawk (Edinburgh UK-SCOTLAND)THE HARA (Manchester UK-ENGLAND)Heartworms (London UK-ENGLAND)Hembree (Kansas City KS)HIEN (Budapest HUNGARY)Holly Montgomery (Falls Church VA)Housekeys (Fort Worth TX)Huntly (Melbourne AUSTRALIA)The Hypochondriacs (Fredericton CANADA)Igor Grohotsky (Kyiv UKRAINE)Iona Zajac (Glasgow UK-SCOTLAND)IOTA PHI (Athens GREECE)Ishmael Ensemble (Bristol UK-ENGLAND)IST IST (Manchester UK-ENGLAND)Jake Whiskin (Leeds UK-ENGLAND)JayWood (Winnipeg CANADA)Jaz Karis (London UK-ENGLAND)JER (Gainesville FL)Jessica Winter (London UK-ENGLAND)JM Stevens (Austin TX)Johnny Chops (Austin TX)Júlia Colom (Valldemossa SPAIN)July Talk (Toronto CANADA)Junk Drawer (Belfast UK-N. IRELAND)Kadeem Tyrell (London UK-ENGLAND)KALLITECHNIS (Montreal CANADA)Kalpee (Lange Park TRINIDAD AND TOBAGO)Kalu & The Electric Joint (Austin TX)Kate Davis (Frederick MD)Katie Toupin (Lexington KY)Katy Rea (Brooklyn NY)KAZKA (Kyiv UKRAINE)Kid Bookie (London UK-ENGLAND)Kill Lincoln (Washington DC)Kindsight (Copenhagen DENMARK)KING STINGRAY (Nhulunbuy AUSTRALIA)KOKO (Pesaro ITALY)Koleżanka (Brooklyn NY)La Paloma (Madrid SPAIN)Larkins (Manchester UK-ENGLAND)Laszlo and the Hidden Strength (New York, NY)Lauren Ann (Newry UK-N. IRELAND)Laveda (Albany NY)The Lemon Twigs (Long Island NY)Lil Cherry & GOLDBUUDA (SAUCE CARTEL) (Seoul SOUTH KOREA)Lime Garden (Brighton UK-ENGLAND)LÓN (Reykjavík ICELAND)Lontalius (Auckland NEW ZEALAND)Lorelei K (Dallas TX)Low Island (Oxford UK-ENGLAND)Luna Luna (Dallas TX)Maestro Espada (Murcia SPAIN)Mandy, Indiana (Manchester UK-ENGLAND)Manwolves (Chicago IL)Marcus Joseph (Leicester UK-ENGLAND)Mariel Buckley (Calgary CANADA)Marshall Hood (Austin TX)Mary Scholz (Los Angeles CA)Mauvey (Vancouver CANADA)MEERNAA (Oakland CA)Mexico City Heartbreak (Los Angeles CA)Micah Edwards (Houston TX)Miranda and the Beat (Brooklyn NY)Mnelia (London UK-ENGLAND)Moon Panda (Copenhagen DENMARK)Moriah Bailey (Oklahoma City OK)Mustangs Of The West (Los Angeles CA)Mya Byrne (Oakland CA)Natalie Shay (London UK-ENGLAND)Nathan Graham (Chicago IL)Night Tapes (London UK-ENGLAND)Noah And The Loners (London UK-ENGLAND)Normal Echo (Vancouver CANADA)Obongjayar (Calabar NIGERIA)Oracle Sisters (Paris FRANCE)OSEES (Los Angeles CA)otay:onii (Haining CHINA)Otis Wilkins (Austin TX)Painted Shield (Seattle WA)Palehound (Brooklyn NY)Paraísos (Barranquilla COLOMBIA)Party Dozen (Sydney AUSTRALIA)Patrick Holland (Montreal CANADA)Peach Luffe (Toronto CANADA)Pearl & the Oysters (Los Angeles CA)Pearl Earl (Los Angeles CA)PENDANT (Los Angeles CA)Personal Trainer (Amsterdam NETHERLANDS)Philine Sonny (Bochum GERMANY)Pink Nasty Meets El Cento (Austin TX)The Pink Stones (Athens GA)Plastic Picnic (Brooklyn NY)The Pleasure Majenta (Berlin GERMANY)Pleasure Venom (Austin TX)Poison Ruin (Philadelphia PA)Pol (Amsterdam NETHERLANDS)Poppy Jean Crawford (Los Angeles CA)popsiclestickairport (Gilbert AZ)POSTDATA (Halifax CANADA)Prim (Modena ITALY)Prima Queen (London UK-ENGLAND)Primo the Alien (Austin TX)Public Body (Brighton UK-ENGLAND)Puppy Angst (Philadelphia PA)Queen Millz (Leicester UK-ENGLAND)Rae Fitzgerald (Columbia MO)Redolent (Edinburgh UK-SCOTLAND)Reilly Downes (Bandera TX)Renée Reed (Lafayette LA)Rett Smith (Austin TX)Revenge Wife (Manchester NH)Rhinestone Pickup Truck (Asheville NC)Rinse & Repeat (Los Angeles CA)Roanoke (Nashville TN)Rob Cannillo (Florida NY)Rock Eupora (Nashvlle TN)Rod Gatort (Austin TX)Rogê (Rio De Janeiro BRAZIL)Roots From The Clay (Katy TX)Rose’s Pawn Shop (Los Angeles CA)Rosier (Montreal CANADA)Ryan Pollie (Los Angeles CA)sadie (Brooklyn NY)SAFER (Brooklyn NY)Salarymen (Sydney AUSTRALIA)Schatzi (Austin TX)The Scratch (Dublin IRELAND)Shae Universe (Watford UK-ENGLAND)Shanghai Baby (Madrid SPAIN)Shooks (Austin TX)Shutups (Oakland CA)Skye Wallace (Toronto CANADA)S.L. Houser (Austin TX)Snooper (Nashville TN)Snotty Nose Rez Kids (Kitimat CANADA)Sobs (Singapore SINGAPORE)Solar Eyes (Birmingham UK-ENGLAND)Sorcha Richardson (Dublin IRELAND)Sorry Mom (New York NY)South For Winter (Nashville TN)SpivOberta (Dobropillia UKRAINE)Spllit (Baton Rouge LA)S. Raekwon (New York NY)Stacey Ryan (Vaudreuil-Dorion CANADA)Stoneburner (Baltimore MD)Strawberry Guy (Liverpool UK-ENGLAND)Sunday Cruise (Chicago IL)Sunflower Bean (New York NY)Super Plage (Montréal CANADA)SURMA (Leiria PORTUGAL)Sweeping Promises (Lawrence KS)Sword II (Atlanta GA)Talia Goddess (Brooklyn NY)Tami Neilson (Auckland NEW ZEALAND)Tayls (Nashville TN)The Tender Things (Austin TX)Thala (Berlin GERMANY)Theodore (Athens GREECE)THICK (Brooklyn NY)Thin Lear (Waldwick NJ)Thor & Friends (Austin TX)The Tiarras (Austin TX)TITA (Guatemala City GUATEMALA)Tokio Myers (London UK-ENGLAND)Tribe Friday (Örebro SWEDEN)Trouble in The Streets (Austin TX)Truth Club (Raleigh NC)T. Thomason (Halifax CANADA)Tufan Derince (Diyarbakir TURKEY)Tulliah (Mornington Peninsula AUSTRALIA)TUSHAR (Adelaide AUSTRALIA)TVOD (Brooklyn NY)TYSON (London UK-ENGLAND)Ulysses Wells (Isle Of Wight UK-ENGLAND)UNI and The Urchins (New York NY)Vanille (Montreal CANADA)Venus Twins (Brooklyn NY)Viper Club (Phoenix AZ)VLURE (Glasgow UK-SCOTLAND)Voka Gentle (Stroud UK-ENGLAND)VooCha (Melissa E. Logan / Chicks on Speed) w/ Gaisma & Yohanna Logan (Berlin GERMANY)Warmduscher (London UK-ENGLAND)The Waymores (Atlanta GA)We Are The Union (Los Angeles CA)The Wends (Turin ITALY)West Texas Exiles (Austin TX)Winona Forever (Vancouver CANADA)Woodes (Melbourne AUSTRALIA)The XCERTS (Aberdeen UK-SCOTLAND)XENZU (Beijing CHINA)Yacko & Tuan Tigabelas (Jakarta Selatan INDONESIA)YAYOI DAIMON (Osaka JAPAN)You Said Strange (Giverny FRANCE)Youth Sector (Brighton UK-ENGLAND)YU-KA (Tokyo JAPAN)The Zombies (St. Albans UK-ENGLAND)zzzahara (Los Angeles CA)

Armani White, Algiers and Balming Tiger are just a few of the artists confirmed for the 37th annual South by Southwest showcase event and conference, set to take place March 13-18, in Austin, Texas.

Organizers today (Oct. 19) announced the first round of artists, a batch totaling 191 up-and-comers and established performers from around the globe.

Other artists confirmed for SXSW 2023 include Beenzino (Seoul, South Korea), Edie Bens (Swansea, U.K.), Great Gable (Perth, Australia), iLe (San Juan, Puerto Rico), Ladaniva (Lille, France), Son Rompe Pera (Naucalpan, Mexico), and Yogetsu Akasaka (Setagaya-Ku, Japan).

In addition to musical performances, the six-day event also typically gives audiences access to panels and Q&A sessions.

Major artists regularly grace the showcase stages. Shawn Mendes this year debuted his song “Wonder”, in addition to performing hit songs “In My Blood” and “Monster.”

Among its partners for the 2023 edition are Anniversary Group, Atomic Music Group, Athens in Austin, British Music Embassy, Don Giovanni Records, Fire Records, FOCUS Wales, Gorilla vs Bear, Jazz re:freshed Outernational, Pop Montreal, M for Montreal, Music From Ireland, New West Records, Space Agency, and Wide Days Scotland.

The music showcase is just one part of the larger South by Southwest festival, an event founded in 1987 and dedicated to celebrating entertainment and culture.

Additional announcements will be made as the 2023 event approaches.

SXSW signed a “lifeline” deal with P-MRC, a joint venture between Penske Media Corporation and MRC, in April 2021, making P-MRC a stakeholder and long-term partner with the Austin festival. P-MRC is the parent company of Billboard.

Visit SXSW.com for more.