Supreme
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It seems SUPREME is looking to close out 2024 strong. They have announced a collaboration with Dickies, and it has all the workwear vibes you never knew you needed.
Source: SUPREME / Supreme
On Tuesday (Dec. 3), the New York-based label announced a forthcoming drop with Dickies. Curated for the fall 2024 season, this collection merges the aesthetic from both brands together seamlessly. While the spirit of this drop aligns with Dickies’ pursuit of outfitting those who are committed to making their mark, all the pieces can easily be styled for streetwear purposes. Included in the capsule are several workwear staples, including cargo pants, polos, long-sleeve jersey t-shirts and more.
As expected, this SUPREME collaboration has some standout pieces that are sure to be in high demand. Dickies’ signature outerwear item gets a very plush update via the Hooded Leather Work Jacket. This version features an all leather shell and a heavyweight insulated quilted polyester lining. We also get a flannel lined overall with a snap button closure on the pant. Additionally, this item stays true to the original with a utility loop, large bib pocket on the chest and a boot cut leg seam.
The SUPREME x Dickies collaboration will be available in the United States starting Dec. 6. and Asia starting Dec. 7.
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SUPREME is taking their newest collaboration to the jungle. The streetwear label is releasing animal print Timberland Field Boots.
Source: SUPREME / Supreme
The New York City based brand is taking the iconic shoe and giving it a very interesting remix. On Wednesday, Nov. 13 SUPREME announced they are dropping three versions of the three quarter feet pieces. Included in the collection is a zebra striped color way with black and white contrasting. It is complimented with black laces, black padded leather collar and black rubber outsole. We also get an even bolder option with a tiger inspired option with a bright orange and black color way. Both feature hair-on-hide upper paneling. To make the cypher complete there is a triple black offering that gives all the winter Black Air Force 1 energy you can handle.
This is not the first time SUPREME has worked with Timberland. Back in 2006 the two brands collaborated on their first drop which was also the Field Boot. Since then they have released several co-branded efforts including hats, accessories, hooded sweatshirts and even remixed their iconic 6-Inch Waterproof Boot. The animal print SUPREME x Timberland Field Boots are available now and can be shopped here.
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For the past few years the Supreme x Air Force 1 Low‘s have been a hot commodity in the sneaker world as they tend to sell out as soon as they restock on the streetwear brand’s website. But will their new Mid’s experience the same amount of hype as the Low’s?
Source: Supreme / Supreme
On Thursday (August 20), Supreme will be dropping their new Air Force 1 Mid’s in both the all-black and all-white color ways with the box logo on the heels. Though Air Force 1 Mid’s haven’t been thee most popular Nike silhouette in, well, decades probably, adding that little Supreme logo on the side may actually be enough to move some merchandise as hype beasts tend to flock to damn near anything that the legendary street brand releases out in these streets.
Per Supreme, the shoe is outfitted with a “full-grain leather upper with perforated leather toe panel, DURAPLUSH lining, co-branded footbed, lace lock, tongue label, embroidered logos at eyestay and debossed printed logo at side.”
If you’re hoping to resell these for a profit, we’d advise against copping these as they’re almost sure to brick. These kicks really are for the heads who grew up loving the Air Force 1 Mid’s and were probably clowned by their friends for doing so. Let them rock, b.
Check out pics of the Supreme x Air Force 1 Mid’s and let us know if you’ll actually be trying to cop a pair when they drop in the comments section below.
Source: Supreme / Supreme
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One of the culture’s most beloved creatives might be finally working with the world’s most popular streetwear label. A SUPREME x Tyler, The Creator drop might be on the way.
As reported by Highsnobiety, the New York-based company looks to be partnering with the face of GOLF le FLEUR. On Tuesday, Aug. 13, SUPREME posted some photographs of him sporting their signature box logo t-shirt. The “See You Again” MC is pictured wearing a hunting hat with the ear flaps tied up with what seems to be a silk-printed scarf slightly protruding from the collar. “Tyler, The Creator for Supreme, 2024,” the caption read.
While the clothing brand didn’t share any more details, Tyler left a comment saying, “MR. GREEN HAT REALLY,” which is a reference to not only his lyrics on “Session” from Bastard but also his history of wearing green SUPREME hats during his Odd Future days. The following day, posters with the same visuals appeared on the streets of London.
Tyler, The Creator has seemed to thrive in the fashion industry. Back in February it was announced he designed a menswear collection for Louis Vuitton. Prior to that, he and A$AP Rocky were the face of a 2020 Gucci campaign. At this time there is no release date on the Tyler, The Creator x SUPREME drop.
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The world’s most popular streetwear label has a new owner. Supreme has been sold once again for $1.5 billion.
High Snobiety is reporting that the New York-based brand has been put up for sale for a second time within the last five years. Back in November 2020, VF Corporation announced they agreed to purchase Supreme in an all-cash deal to the tune of $2.1 billion. VF is a global apparel company that houses several high-profile brands including The North Face, VANS, Timberland, Dickies, Jansport, and more. The two entities enjoyed a longstanding business relationship before the agreement due to several co-branded efforts between Supreme and their brands.
On July 17, VF announced they had entered an agreement with EssilorLuxottica to acquire Supreme for $1.5 billion. The deal has taken the industry by surprise as EssilorLuxottica has historically only played in the eyewear space.
Francesco Milleri, Chairman at EssilorLuxottica expressed his enthusiasm in a formal statement
“We see an incredible opportunity in bringing an iconic brand like Supreme into our Company” he said. “It perfectly aligns with our innovation and development journey, offering us a direct connection to new audiences, languages and creativity. With its unique brand identity, fully-direct commercial approach and customer experience – a model we will work to preserve – Supreme will have its own space within our house brand portfolio and complement our licensed portfolio as well. They will be well-positioned to leverage our Group’s expertise, capabilities, and operating platform.”
Supreme Founder James Jebbia commented, “In EssilorLuxottica, we have a unique partner that understands that we are at our best when we stay true to the brand and continue to operate and grow as we have for the past 30 years. This move lets us focus on the brand, our products, and our customers, while setting us up for long-term success.”
You can view the Supreme 2024 summer t-shirt drop here.
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Two of the culture’s most beloved brands are partnering up. A SUPREME and Nike collaboration is on the way.
Last week the New York City based label unveiled their newest cobranded effort. This time it is with Nike and as expected the capsule covers off on several streetwear staples intended to bring a twist to how most approach spring fashion. Included in the collection are a series of denim shorts, hooded sweatshirts with matching pants, headwear, buttoned-up short sleeve shirts and some outerwear pieces. While the drop is diverse enough to ensure there is something to fit everyone’s style needs the standouts in this collection are very clear.
The Ripstop Pullover and accompanying Track Pants are made of water resistant nylon with the Nike logo on the waist and on the back. These sets are available in three color ways including a cream, black with white stitching and a purple pink with a eye catching gradient effect. Some other items that are sure to be in high demand include the denim puffer vest with branding on the left collar and back. As for accessories we get some sleek bucket hats that will add point of difference to any streetstyle look.
The SUPREME x Nike spring collection will be available starting April 18.
Source: SUPREME / Supreme
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SUPREME is taking their talents to H-Town. The brand has announced a UGK collection celebrating Ridin’ Dirty.
Source: Supreme / Supreme
The streetwear brand has partnered with Bun B to launch a series of apparel items to celebrate the duo’s iconic third studio album. On Monday, Feb 12 the “Let Me See It” MC took to Instagram to make the announcement. “UGK X @supremenewyork Spring/Summer ‘24 #RidinDirty” he wrote. While the brief caption didn’t give many details on the forthcoming the drop it was the visuals that got Hip-Hop fans excited.
Accompanying the post were three photos featuring a hooded sweatshirt and a set of fitted caps. The hoodie in question features both the UGK and SUPREME logos on the chest and some of the promotional copy from the album’s original roll out (“The Trill-Ass Partnas Return”). As expected the hats follow suit with the logo lockup and come in three different colors including black, burgundy and blue.
Recently SUPREME unveiled their forthcoming spring summer 2024 collection. To no surprise this season prominently features their iconic logo over some streetwear staples including a red varsity jacket, polos, graphic t-shirts, branded denim, mesh shorts and more. Additionally, a SUPREME x Ducati Streetfighter V4 Motorcycle that is sure to go for big money. At this time there is no release date for the UGK capsule collection.
You can preview more of SUPREME’s spring summer 2024 collection here.
Source: Supreme / Supreme
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It’s officially hoodie season, so y’all know it’s that time of year when Supreme drops those coveted BOGO pieces that Hypebeasts and resellers live for.
Source: Supreme / Supreme
Highsnobiety is reporting that Christmas is coming early for the heads this year as Supreme’s latest collection will hit the streets December 7 and will feature hoodies, t-shirts and beanies that will showcase that classic box logo that drives heads crazy out on these streets. The simple yet effective logo that’s reigned supreme (no pun intended) for years are always some of the most sought after pieces from Supreme’s annual collections. This year will prove to be no different.
Per Highsnobiety:
At the moment, there’s no official word on the release date or the tees’ colorways. But streetwear enthusiasts have some ideas: anyone up for a camo Box Logo tee?
In the meantime, Supreme will drop off some Box Logo hoodies, including the anticipated camouflage scheme from the collection preview.
As far as other colorways go, fans can expect more tonal options, like black, white, purple, and red. Yes, like a red BOGO on a red hoodie.
Joining the Box Logo hoodies will be New Era Box logo beanies, offered in the same schemes and dropping the same day as the hoodies.
OG New Yorkers will definitely be going for that Camo box logo hoodie. That’s a must. Just sayin’.
You can expect these to be a tough cop come Thursday morning as hypebeasts will be ready come 11 a.m. May the odds ever be in your favor for this year’s Supreme hunger games.
Will you be trying to cop a BOGO Supreme hoodie? Let us know in the comments section below.
Mobb Deep is facing a lawsuit over a recent collaboration with streetwear brand Supreme. Filed by a New York City hardcore punk band Sick of It All, the suit claims that Mobb Deep members Havoc and the late Prodigy stole their dragon-shaped logo.
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In a lawsuit filed Friday, the band accused both Supreme and Mobb Deep of infringing its trademarks with a line of T-shirts launched this summer. The case claims that Mobb Deep’s emblem, featured on the shirts, is “virtually identical” to a logo that Sick of It All has used since 1987.
“This case arises out of defendants’ improper and illegal use of a nearly identical logo mark to plaintiff’s inherently distinctive, incontestable, and famous logo,” wrote lawyers for Bush Baby Zamagate Inc., the company that owns Sick of It All’s intellectual property. “Defendants’ adoption and use of their knockoff logo … is not just reckless and inexplicable — it is willful infringement and unfair competition.”
As defendants, the lawsuit named Chapter 4 Corp., the owner of Supreme; Kejuan Muchita Inc., a corporate entity owned by Havoc; and the estate of Prodigy (Albert Jackson Johnson), who died in 2017.
Back in June, when Supreme launched the Mobb Deep shirts, the website Hypebeast tried to explain the origins of the duo’s logo. The “tribal tattoo-style dragon,” the site claimed, had been “borrowed” from Sick of It All — “who, like Mobb Deep, is from Queens, New York.”
Turns out, Sick of It All doesn’t see the story quite the same way.
In Friday’s lawsuit, their lawyers say that, over the course of three decades, they have repeatedly demanded that Mobb Deep stop using the dragon design, first in 1997 and again in 2003. The new complaint included a copy of a cease-and-desist that the band sent in 2003, after a version of the dragon logo was used in an insert included in Mobb Deep’s Free Agents: The Murda Mixtape.
“This is not the first time that plaintiff has objected to Mobb Deep’s use of a logo substantially identical to plaintiff’s mark,” the new complaint reads. “Immediately prior to the institution of this lawsuit, plaintiff demanded that defendants cease use of their infringing logo and provide an accounting to plaintiff of sales of the infringing goods. Defendants refused to comply with those demands.”
In 2011, Mobb Deep spoke about the logo in an interview with clothing brand Mishka NYC. In it, Prodigy explained he basically picked the image off of a tattoo parlor wall when he was a teenager and got it inked to his hand.
“Basically, when I was 14 or 15, there was this tattoo parlor in Elmart off Hemstead turnpike and I had walked in there to get my first tattoo,” he said. “There was this dragon on the wall and I didn’t know what it was, I just thought it looked ill, I was mad young and I had always wanted something on my hand. I prolly seen it on some of those L.A. gang movies like Colors. I thought’d be cool, it’d look like some tough shit. So I told the dude put that on my hand. When me and Hav started Mobb Deep, we turned it into the lil clique thing.”
Prodigy went on to say, “We wanted to turn it into the logo for Mobb Deep, but, then we got a cease and desist letter in the mail…. That was just some random sh–! We didn’t even know, we was just young kids.”
Representatives for Supreme and Mobb Deep did not immediately return requests for comment.
Read the entire complaint here:
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Tremaine Emory parting ways with global streetwear brand Supreme and citing “systemic racism” has led to many surprised reactions online over the move and his reasoning. The popular designer left his position as creative director of Supreme after only being there for a year and a half, claiming in his resignation letter that “systemic racism was at play within the structure of Supreme.” Emory elaborated further on his decision in an Instagram post, revealing that part of the motivation for him to leave was how the senior management had handled a collaboration with Arthur Jafa, a Black artist whose work at times conveys the violence of slavery. The marketing for that collaboration had been meant to include “the depiction of Black men being hung and the freed slave Gordon pictured with his whip lashes on his back,” (referencing the historical image of the formerly enslaved man “Whipped Peter” )which was dropped by the management.
The situation has caused a stir for many who have followed Tremaine Emory’s career as the founder of Denim Tears and as a former collaborator with the late Virgil Abloh and former friend and collaborator of Ye aka Kanye West before a severe falling out a few months ago. Some reactions online saw the situation as puzzling, questioning Emory’s aim of using imagery linked to slavery.
There were also those who questioned Emory’s choice to post an image on his social media accounts of the book White Fragility: Why It’s So Hard For White People to Talk About Race by Robin DiAngelo—a book on antiracism that many have criticized for actually marginalizing the viewpoints of Black people. Emory recommended that Supreme staff read the book during his tenure.
Others took the opportunity to skewer Supreme for what some consider another example of appropriation by the streetwear brand to appeal to a predominately white audience. Here, we’ve gathered a few of the more notable online reactions from X, formerly known as Twitter, for you to review.
1. Ahmed The Ears
2. Connor Garel
The current Writer In Residence at literary magazine The Walrus raises a query on Emory potentially needing deeper self-reflection.
3. Agostinho
This Twitter user called Emory out for his usage of DiAngelo’s book as a way to solidify his points over resigning.
4. Cameron Keys
5. JerLisa_Nicole
This creative personality called Emory out for the planned use of Jafa’s artwork by Emory as “trauma porn”.
6. Derek Guy
The menswear writer opined on how it was “kind of crazy” to consider how the planned campaign and collaboration would’ve been received if it went ahead.
7. Blessed Spice
This Twitter user took Guy’s point even further and questioned Emory’s reasoning in seemingly wanting to fight for the imagery to be used.
8. Shelton Boyd-Griffith
The former fashion editor of Essence Magazine raised some very good points about Emory and Supreme in a thread, beginning with this post.