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Two of the culture’s most beloved brands are partnering up. A SUPREME and Nike collaboration is on the way.
Last week the New York City based label unveiled their newest cobranded effort. This time it is with Nike and as expected the capsule covers off on several streetwear staples intended to bring a twist to how most approach spring fashion. Included in the collection are a series of denim shorts, hooded sweatshirts with matching pants, headwear, buttoned-up short sleeve shirts and some outerwear pieces. While the drop is diverse enough to ensure there is something to fit everyone’s style needs the standouts in this collection are very clear.
The Ripstop Pullover and accompanying Track Pants are made of water resistant nylon with the Nike logo on the waist and on the back. These sets are available in three color ways including a cream, black with white stitching and a purple pink with a eye catching gradient effect. Some other items that are sure to be in high demand include the denim puffer vest with branding on the left collar and back. As for accessories we get some sleek bucket hats that will add point of difference to any streetstyle look.
The SUPREME x Nike spring collection will be available starting April 18.
Source: SUPREME / Supreme
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Source: Supreme / Supreme
SUPREME is taking their talents to H-Town. The brand has announced a UGK collection celebrating Ridin’ Dirty.
Source: Supreme / Supreme
The streetwear brand has partnered with Bun B to launch a series of apparel items to celebrate the duo’s iconic third studio album. On Monday, Feb 12 the “Let Me See It” MC took to Instagram to make the announcement. “UGK X @supremenewyork Spring/Summer ‘24 #RidinDirty” he wrote. While the brief caption didn’t give many details on the forthcoming the drop it was the visuals that got Hip-Hop fans excited.
Accompanying the post were three photos featuring a hooded sweatshirt and a set of fitted caps. The hoodie in question features both the UGK and SUPREME logos on the chest and some of the promotional copy from the album’s original roll out (“The Trill-Ass Partnas Return”). As expected the hats follow suit with the logo lockup and come in three different colors including black, burgundy and blue.
Recently SUPREME unveiled their forthcoming spring summer 2024 collection. To no surprise this season prominently features their iconic logo over some streetwear staples including a red varsity jacket, polos, graphic t-shirts, branded denim, mesh shorts and more. Additionally, a SUPREME x Ducati Streetfighter V4 Motorcycle that is sure to go for big money. At this time there is no release date for the UGK capsule collection.
You can preview more of SUPREME’s spring summer 2024 collection here.
Source: Supreme / Supreme
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Source: Supreme / Supreme
It’s officially hoodie season, so y’all know it’s that time of year when Supreme drops those coveted BOGO pieces that Hypebeasts and resellers live for.
Source: Supreme / Supreme
Highsnobiety is reporting that Christmas is coming early for the heads this year as Supreme’s latest collection will hit the streets December 7 and will feature hoodies, t-shirts and beanies that will showcase that classic box logo that drives heads crazy out on these streets. The simple yet effective logo that’s reigned supreme (no pun intended) for years are always some of the most sought after pieces from Supreme’s annual collections. This year will prove to be no different.
Per Highsnobiety:
At the moment, there’s no official word on the release date or the tees’ colorways. But streetwear enthusiasts have some ideas: anyone up for a camo Box Logo tee?
In the meantime, Supreme will drop off some Box Logo hoodies, including the anticipated camouflage scheme from the collection preview.
As far as other colorways go, fans can expect more tonal options, like black, white, purple, and red. Yes, like a red BOGO on a red hoodie.
Joining the Box Logo hoodies will be New Era Box logo beanies, offered in the same schemes and dropping the same day as the hoodies.
OG New Yorkers will definitely be going for that Camo box logo hoodie. That’s a must. Just sayin’.
You can expect these to be a tough cop come Thursday morning as hypebeasts will be ready come 11 a.m. May the odds ever be in your favor for this year’s Supreme hunger games.
Will you be trying to cop a BOGO Supreme hoodie? Let us know in the comments section below.
Mobb Deep is facing a lawsuit over a recent collaboration with streetwear brand Supreme. Filed by a New York City hardcore punk band Sick of It All, the suit claims that Mobb Deep members Havoc and the late Prodigy stole their dragon-shaped logo.
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In a lawsuit filed Friday, the band accused both Supreme and Mobb Deep of infringing its trademarks with a line of T-shirts launched this summer. The case claims that Mobb Deep’s emblem, featured on the shirts, is “virtually identical” to a logo that Sick of It All has used since 1987.
“This case arises out of defendants’ improper and illegal use of a nearly identical logo mark to plaintiff’s inherently distinctive, incontestable, and famous logo,” wrote lawyers for Bush Baby Zamagate Inc., the company that owns Sick of It All’s intellectual property. “Defendants’ adoption and use of their knockoff logo … is not just reckless and inexplicable — it is willful infringement and unfair competition.”
As defendants, the lawsuit named Chapter 4 Corp., the owner of Supreme; Kejuan Muchita Inc., a corporate entity owned by Havoc; and the estate of Prodigy (Albert Jackson Johnson), who died in 2017.
Back in June, when Supreme launched the Mobb Deep shirts, the website Hypebeast tried to explain the origins of the duo’s logo. The “tribal tattoo-style dragon,” the site claimed, had been “borrowed” from Sick of It All — “who, like Mobb Deep, is from Queens, New York.”
Turns out, Sick of It All doesn’t see the story quite the same way.
In Friday’s lawsuit, their lawyers say that, over the course of three decades, they have repeatedly demanded that Mobb Deep stop using the dragon design, first in 1997 and again in 2003. The new complaint included a copy of a cease-and-desist that the band sent in 2003, after a version of the dragon logo was used in an insert included in Mobb Deep’s Free Agents: The Murda Mixtape.
“This is not the first time that plaintiff has objected to Mobb Deep’s use of a logo substantially identical to plaintiff’s mark,” the new complaint reads. “Immediately prior to the institution of this lawsuit, plaintiff demanded that defendants cease use of their infringing logo and provide an accounting to plaintiff of sales of the infringing goods. Defendants refused to comply with those demands.”
In 2011, Mobb Deep spoke about the logo in an interview with clothing brand Mishka NYC. In it, Prodigy explained he basically picked the image off of a tattoo parlor wall when he was a teenager and got it inked to his hand.
“Basically, when I was 14 or 15, there was this tattoo parlor in Elmart off Hemstead turnpike and I had walked in there to get my first tattoo,” he said. “There was this dragon on the wall and I didn’t know what it was, I just thought it looked ill, I was mad young and I had always wanted something on my hand. I prolly seen it on some of those L.A. gang movies like Colors. I thought’d be cool, it’d look like some tough shit. So I told the dude put that on my hand. When me and Hav started Mobb Deep, we turned it into the lil clique thing.”
Prodigy went on to say, “We wanted to turn it into the logo for Mobb Deep, but, then we got a cease and desist letter in the mail…. That was just some random sh–! We didn’t even know, we was just young kids.”
Representatives for Supreme and Mobb Deep did not immediately return requests for comment.
Read the entire complaint here:
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Tremaine Emory parting ways with global streetwear brand Supreme and citing “systemic racism” has led to many surprised reactions online over the move and his reasoning. The popular designer left his position as creative director of Supreme after only being there for a year and a half, claiming in his resignation letter that “systemic racism was at play within the structure of Supreme.” Emory elaborated further on his decision in an Instagram post, revealing that part of the motivation for him to leave was how the senior management had handled a collaboration with Arthur Jafa, a Black artist whose work at times conveys the violence of slavery. The marketing for that collaboration had been meant to include “the depiction of Black men being hung and the freed slave Gordon pictured with his whip lashes on his back,” (referencing the historical image of the formerly enslaved man “Whipped Peter” )which was dropped by the management.
The situation has caused a stir for many who have followed Tremaine Emory’s career as the founder of Denim Tears and as a former collaborator with the late Virgil Abloh and former friend and collaborator of Ye aka Kanye West before a severe falling out a few months ago. Some reactions online saw the situation as puzzling, questioning Emory’s aim of using imagery linked to slavery.
There were also those who questioned Emory’s choice to post an image on his social media accounts of the book White Fragility: Why It’s So Hard For White People to Talk About Race by Robin DiAngelo—a book on antiracism that many have criticized for actually marginalizing the viewpoints of Black people. Emory recommended that Supreme staff read the book during his tenure.
Others took the opportunity to skewer Supreme for what some consider another example of appropriation by the streetwear brand to appeal to a predominately white audience. Here, we’ve gathered a few of the more notable online reactions from X, formerly known as Twitter, for you to review.
1. Ahmed The Ears
2. Connor Garel
The current Writer In Residence at literary magazine The Walrus raises a query on Emory potentially needing deeper self-reflection.
3. Agostinho
This Twitter user called Emory out for his usage of DiAngelo’s book as a way to solidify his points over resigning.
4. Cameron Keys
5. JerLisa_Nicole
This creative personality called Emory out for the planned use of Jafa’s artwork by Emory as “trauma porn”.
6. Derek Guy
The menswear writer opined on how it was “kind of crazy” to consider how the planned campaign and collaboration would’ve been received if it went ahead.
7. Blessed Spice
This Twitter user took Guy’s point even further and questioned Emory’s reasoning in seemingly wanting to fight for the imagery to be used.
8. Shelton Boyd-Griffith
The former fashion editor of Essence Magazine raised some very good points about Emory and Supreme in a thread, beginning with this post.
Source: Marc Piasecki / Getty
The Tremaine Emory era at Supreme is officially over. After rumors of the creative director’s departure started bubbling recently, it has now been confirmed that he’s left the famed streetwear brand, but apparently not under amicable circumstances.
The Business of Fashion has confirmed, after seeing his resignation letter, that the Denim Tears founder is exiting and alleging that his leaving due to “systemic racism.” Apparently an in limbo (depending on who you ask) collaboration with Black artist and cinematographer Arthur Jafa was the impetus for Emory calling it quits.
Reports Hypebeast:
According to the resignation letter seen by BoF, Emory’s decision to leave was due to senior management’s “inability to communicate” with him why the “cancellation” of a collaboration with major Black American artist Arthur Jafa occurred. Emory also claims that they were unable to give him “full visibility for the reasons behind it.” He added, “This caused me a great amount of distress as well as the belief that systematic racism was at play within the structure of Supreme.” In response to this claim, Supreme said that the collaboration has not been canceled, though it has yet to be released.
Emory was appointed Supreme’s Creative Director, the brand’s first, in early 2022. Team Box Logo denies Emory’s assertions of systemic racism.
“While we take these concerns seriously, we strongly disagree with Tremaine’s characterisation of our company and the handling of the Arthur Jafa project, which has not been cancelled,” reads the statements to BoF. “This was the first time in 30 years where the company brought in a creative director. We are disappointed it did not work out with Tremaine and wish him the best of luck going forward.”
Emory is clearly a person who will speak his piece. Last year, he publicly got into a back and forth with Kanye West over the late Virgil Abloh. On Friday (Aug. 31) Emory, who says he actually left Supreme weeks ago, took to Instagram to further share his side of the story, and he’s pulling no punches, including citing a lack of diversity.
“So over the last few weeks after resigning I fought tooth and nail into the 25th hour with c suite of supreme to align with them on a statement to the press explaining that l left supreme because of systemic racial issues the company has from the treatment of the arthur jafa collab to the make up of the design studio that has less than 10% minorities working when the brand is largely based off black culture,” wrote Emory in a caption of a screen cap of outlet Complex Style seeking comment on his departure. “ask @juliencahn @kyledem and Alex detrich…they were all on the text messages and kyle was on the calls until I told him I can’t align on a statement that doesn’t cite systemic racism…kyle said we will call you back on Tuesday night and y’all never did so it’s tragically ironic y’all three left me “hanging” @kyledem on that call you said we want you to tell your story with us “ your the best story teller I know” well y’all gonna get a story…”
This story is developing.
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It seems that two of the most beloved fashion brands might be partnering up. Supreme and Coogi are rumored to be collaborating on a forthcoming drop.
As spotted on Hype Beast the speculation is swirling around the streetwear community that the culture might be in store for a co-branded effort from the New York City headquartered company and the Australian fashion house. Earlier this week Supreme insider @dropsgg reported that the two brands are currently working on a capsule collection.
“Supreme x Coogi is set to release a collaboration together in the coming weeks! Who’s hyped?” the caption read. The accompanying visual is the iconic picture of The Notorious B.I.G. from a Vibe Magazine shoot of him wearing their signature jacquard sweater while counting money. While neither brand has yet to confirm or deny the rumor the mere thought of a collaboration has already got the internets talking. “coogi print box logos would b insane” one commenter posted. While another user responded “I been waiting for this all my life”.
Coogi was founded in 1969 in Toorak, Australia. Hip-Hop culture adopted the kaleidoscopic-patterned sweaters back in the mid 1990’s. Today the original knitwear pieces are highly coveted on the resale market; fetching upwards to $5,000.00 for never-worn pieces. Most recently Coogi has collaborated with Burton Snowboards, Rag & Bone, Android Homme, and Puma.
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