Super Bowl
Page: 5

In the weeks leading up to the Super Bowl, fans have been wondering whether or not Kendrick Lamar would perform his Grammy Award-winning Drake diss “Not Like Us.” Not only did K.Dot perform a section of the track during his set, but he may have thrown a little extra shade at Drizzy. During Lamar’s fiery […]
There were a lot of messages woven throughout Kendrick Lamar‘s Super Bowl halftime show on Sunday night (Feb. 9). But the main message social media commentators took away from the spectacle was: Don’t mess with Kendrick Lamar. Leading up to Super Bowl Sunday, a lot was made about whether Lamar would perform his Billboard Hot […]

Nearly 400 Taco Bell fans are the stars of the brand’s 2025 Super Bowl commercial, even though the familiar faces of Doja Cat and LeBron James make an appearance.
The 30-second, Dave Meyers-directed ad, which aired during the third quarter of the game Sunday (Feb. 9), is part of the company’s “Live Más at Taco Bell” campaign. More than 3,000 customers went through the Taco Bell drive-thru, and that footage was whittled down to the final Super Bowl Sunday cut. Just barely making the cut, it seems, were Doja and LeBron.
“Behold: A bunch of randos, not famous people,” a voice announces as screenshots of people at the Taco Bell drive-thru are shown.
Trending on Billboard
“Wait, what?” LeBron says.
“But I’m Doja—!” adds the rapper, popping her head out from her trailer.
“Yeah, but celebs don’t make Taco Bell Taco Bell. Fans do,” says the voice.
“How about now?” says Doja, who looks to be devouring a Mexican Pizza, only to be told, “Yeah, no.”
“Big Game commercials tend to only lean on big-name celebrities, but we decided to flip the approach knowing very well the best Taco Bell moments don’t need a script,” said Taco Bell chief marketing officer Taylor Montgomery in a statement released on Sunday. “Our fans bring incredible Live Más spirit to the drive-thru every day, with families, pets and celebrations in tow, so we’re putting them in the spotlight as a reminder that the most authentic representation of our brand isn’t staged — it’s lived.”
The celebs might have been upstaged in this particular clip, but it’s all good. They’re still into Taco Bell.
In 2022, Doja helped bring back Taco Bell’s Mexican Pizza after she petitioned for the item to return to menu on social media and beyond.
“I’ve already made history with Taco Bell — you’re welcome for the Mexican Pizza comeback — so when I heard Taco Bell was featuring its biggest fans, I assumed that I would be part of the action,” Doja said back in January, when a teaser for the2025 Super Bowl commercial was released. “Don’t get me wrong, I should be the star, but my fellow Taco Bell fans really showed out … I guess I’ll just have to wait and see what happens during the Big Game.”
Watch Taco Bell’s Super Bowl ad starring Doja Cat and LeBron James below:
Kendrick Lamar‘s 2025 Super Bowl Halftime Show is in the books, and it definitely didn’t strike a minor chord with audiences. In fact, the 13-minute showcase between halves of the Philadelphia Eagles vs. Kansas City Chiefs game kept fans — both in the stadium and at home watching on TV — riled up from start […]

After a triumphant Grammys night on Feb. 2 during which he clinched five awards — including the coveted record and song of the year for “Not Like Us” — hip-hop powerhouse Kendrick Lamar made his way to the Caesars Superdome in New Orleans on Sunday (Feb. 9) to bask in his well-deserved victory lap at the Super Bowl 2025 Halftime Show.
As the Philadelphia Eagles unexpectedly surged ahead of the Kansas City Chiefs with a resounding 24-0 halftime lead, the stage was set for Lamar to electrify. With a birds-eye view of the stage, a massive tic-tac-toe board awaited viewers as they were greeted by Uncle Sam — well, Samuel L. Jackson. Dressed in a patriotic ensemble, the actor welcomed fans to “The Great American Game.”
Lamar began his lyrical exhibition by rapping to “Bodies” on top of a GNX. A frenetic Lamar is swarmed by an army of dancers dressed in red and white before segueing into his Billboard Hot 100 chart-topper “Squabble Up.” Flanked by his dancers, Lamar’s surgical precision and breath control remained on par until he reached the hook and is interrupted by Jackson. “No, no, no. Too loud, too reckless, too ghetto,” declared Jackson. “Mr. Lamar, do you really know how to play the game? Then tighten up.”
Trending on Billboard
Lamar took heed of Jackson’s words of wisdom and entered a quick medley of 2015’s DAMN, during which he dishes out “Humble” and “DNA.” Lamar continued to blitz fans with surprises, mainly when he performed “Euphoria,” his searing diss track against Drake, which also doubles as a subtle sign that maybe he’d detonate “Not Like Us.” Shortly after, Lamar veered to a pseudo-street corner, where he rapped “Man in the Garden” in front of his homies to the disdain of Jackson.
“I see you brought your homeboys with you,” sneered the actor. “The old culture cheat code. Scorekeeper, deduct one life.”
Lamar kept the GNX buzz intact as the stage shapeshifted again, this time into the form of an X, where he performed “peekaboo.” “Ladies, I wanna make a move,” Lamar rapped to his female dancers before tantalizing them with “their favorite song.” The instrumental for “Not Like Us” hummed through the speakers. Instead of succumbing to the pressure, Lamar slowed things down and brought out his one-time TDE compatriot SZA for “Luther” and “All the Stars.”
“That’s what I’m talking about. That’s what America wants,” cheered Jackson. You’re almost there. Don’t mess this up.”
Jackson’s cautionary warning came on the heels of “Not Like Us,” as Lamar gave an impromptu freestyle, positioning his reasoning for ultimately performing the song. “You really ’bout to do it?/ Yeah, they tried to fake the game, but you can’t fake influence,” said Lamar before pressing go on “Not Like Us.” With the cameras focused on Lamar’s face, he didn’t lose eye contact and delivered the controversial verse with fury, name-dropping Drake and having the crowd rap back the now popular “a minor” line with fervor.
After “Not Like Us,” Lamar seamlessly pivoted to “TV Off,” with the song’s producer, Mustard, alongside him. The now-classic yell of “Mustard” reverberated through Caesars Superdome, allowing the rapper to cap off a monumental set with a lit-up sign reading “Game Over” set up in the crowd, punctuating his efforts.
The impact of Lamar’s performance is indisputable, leaving hip-hop and pop culture awestruck once again.

HipHopWired Featured Video
CLOSE
Source: Cindy Ord / Getty
Did Kendrick Lamar’s show live up to the hype?
There was already plenty of will he or won’t he when it came to performing his Grammy Award-winning, Drake demoralizing “Not Like Us” diss song. Well of course he did, but more on that later.
The Apple Music Super Bowl Halftime Show (that’s the official name) opened with an intro from actor Samuel L. Jackson dressed like a no-joke and woke patriot, and Kendrick Lamar rapping on the hood of a vintage whip auto, then kicking off with a rousing rendition of “squabble up” with a lot of dancers.
“Mr. Lamar do you really know how to play the game?” asked Jackson. K. Dot then proceeded to roll through a bunch of his newer-ish hits like “HUMBLE,” with the dancers creating great, US flag-like visuals, along with “DNA” and “Peekaboo.”
“I want to perform their favorite song, but you know they love to sue” – Kendrick Lamar pic.twitter.com/x1Ke3W3NLr
— philip lewis (@Phil_Lewis_) February 10, 2025
https://platform.twitter.com/widgets.js
Lamar then teased “Not Like Us,” with Jackson saying to exercise caution, but first, he brought out special guest SZA to perform “Luther” from GNX and “All The Stars.”
KENDRICK DID IT AND BROUGHT SERENA OUT TOOOOOOOOO LMAO #SuperBowl pic.twitter.com/RBxAvXcesc
— Qondi (@QondiNtini) February 10, 2025
https://platform.twitter.com/widgets.js
With a final warning from Jackson, K. Dot kicked off the DJ Mustard portion of the show, performing “Not Like Us,” with an entire stadium roaring “A Minor…” in unison before shifting into “tv off.” Oh yeah, that was Serena Williams on stage crip walking. And yes, he looked right into the camera when he uttered, “Say, Drake…”
“Say Drake, I hear you like ‘em young”
Why Kendrick look at the camera like 😭 pic.twitter.com/IDCt6sY5LZ
— Ms. Andry Noir, PhD (@keatingssixth) February 10, 2025
https://platform.twitter.com/widgets.js
There were a lot of joints Lamar left in the tuck such as “Alright,” “Swimming Pools,” and “Backstreet Freestyle” to name a few. But hey, time was limited. Speaking of, sort of, how many people just tuned in for the K. Dot concert with no care at all for the game? Asking for a friend.
Check out some of the more powerful reactions to Kendrick Lamar’s halftime show in the gallery.
—
Photo: Getty
The world of SZA‘s SOS just keeps getting bigger, with the hitmaker adding four new tracks to her sophomore album’s Lana deluxe edition Sunday (Feb. 9) — just before her Super Bowl Halftime Show performance with Kendrick Lamar. Tacked onto disc 1 of SOS Deluxe: Lana, the four new songs include “Joni” — a collaboration […]
Taylor Swift showed up to the 2025 Super Bowl and seemingly faced a rude reaction from the crowd.
The pop star arrived at New Orleans’ Superdome on Sunday (Feb. 9) in a white blazer over a tank and denim shorts, and white over-the-knee boots. She held a small red handbag serving as a pop of “Chiefs” red, in support of the Kansas City team and Travis Kelce. By her side was her friend Ice Spice, making it the second year for the rapper to attend the big game with Swift.
While the two were seated at the game, which was broadcast on Fox, the Jumbotron camera panned toward Swift and other celebrities seen at the stadium. When the shot stopped on Swift, an apparent wave of “boos” could be heard — perhaps from Eagles supporters.
Swift’s reaction: a side eye, and a slight wince and laugh. In other words, she knew to shake it off. See it here.
Trending on Billboard
Plenty of fans had her back, including tennis pro Serena Williams, who wrote on X, “I love you @taylorswift13 dont listen to those booo!!”
Swift’s attendance at the Super Bowl for the second year in a row was expected, as she’s dating Kelce, tight end for the Chiefs. This year’s game has the Kansas City Chiefs taking on the Philadelphia Eagles.
Though Kelce is the NFL star, the football player says he looks up to Swift’s athleticism. “Her work ethic, what I saw on that tour last year, was pretty remarkable,” he said at a pre-Super Bowl press conference. “It was the dancers, the band, the singers, it was everybody involved, and it was an absolute machine. It was something I could admire watching and take a lot of notes from.”
The night before the Super Bowl, Swift was spotted in New Orleans rocking a Penny Lane-style coat while going out to dinner with Danielle and Alana Haim, as well as Kylie Kelce. Swift’s parents were also seen at the restaurant. The Haim sisters were also seen at the game Sunday.
Swift’s The Tortured Poets Department finished 2024 as the most popular album of the year in the U.S., according to music data tracking company Luminate. Her record-setting Eras Tour, which wrapped in December, grossed more than $2 billion and sold over 10 million tickets.
See Swift’s arrival to the Chiefs-Eagles game with Ice Spice in a clip courtesy of the NFL below.

Jon Batiste helped kick off the Super Bowl 2025 festivities with a jazzy rendition of the “The Star-Spangled Banner” on Sunday (Feb. 9) in New Orleans. Wearing a black suit by Paul Smith, the Louisiana native sat in front of a white piano painted by his wife, Suleika Jaouad, as part of the local art […]

The Dunkin’ Super Bowl commercial starring Ben Affleck that aired during the game on Sunday (Feb. 9) is a 60-second cut, but there’s much more to see: The hilarious 7-minute version titled DunKings 2: The Movie expands on the battle of the bands story. Joining Ben is his brother Casey, plus Jeremy Strong, Bill Belichick […]