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Yes, you read that right.
Kendrick Lamar’s Super Bowl LIX halftime show was hands down one of the Blackest moments of 2025. In just 13 minutes, he flipped Gil Scott-Heron’s The Revolution Will Not Be Televised, seemingly took aim at Trump, and delivered a powerful American story—all while throwing lyrical haymakers at Drake.

Source: Icon Sportswire / Getty
The Black Pride and Political Messaging
Let’s start with the deeper themes. The entire performance felt like a message to Drake, but it also paid homage to Spike Lee’s Bamboozled. Samuel L. Jackson, playing the role of Uncle Sam, wasn’t just a jab at Drake and the industry—it was also a shot at the executives and critics who wanted Kendrick to dial down his relentless lyrical assault on Drizzy. It even took aim at those who dismissed Lamar as doing Civil Rights Rap—as if calling out injustice is a bad thing.

Jackson’s narration made that clear when he introduced Lamar saying, “It’s your Uncle…Sam, and this is the great American game.” The line exposed how America polices Black artistic expression, punctuated by Jackson’s follow-up: “Too ghetto”—right before his mic was cut.

The symbolism didn’t stop there. The American flag served as a double entendre: a reminder that the country was built on the backs of enslaved Black people, but also a critique of how racism continues to divide. Lamar’s dancers even wore outfits reminiscent of The Mau Maus, the militant culture purists in the film Bamboozled, underscoring his message about protecting Black culture from exploitation.

Then came the “Not Like Us” moment. Looking his dancers dead in the eye, Lamar declared: “This is bigger than the music.” Highlighting the phrase—40 acres and a mule—refers to the unfulfilled reparations promise from 1865, a theme Lamar has touched on before in To Pimp a Butterfly. In the song “Wesley’s Theory,” he rapped about the illusion of prosperity for Black Americans: “What, you want you a house or a car? / Forty acres and a mule, a piano, a guitar?” By bringing it to the Super Bowl stage, he made it clear: the fight for equity isn’t over—especially in his home state of California, where reparations debates are ongoing—hence the sign in the crowd saying “wrong way” because he was speaking up in a sanitized forum.

WARNING WRONG WAY! Nothing but respect for Kendrick 🇺🇸 pic.twitter.com/hnxCXlIr8C
— ECP408 (@ecp408) February 10, 2025
https://platform.twitter.com/widgets.js
The Direct Shots at Drake
Now Let’s discuss the direct jabs at Drake.
During the performance, Lamar teased the crowd with the possibility of performing his Drake diss and L.A. anthem, “Not Like Us.”
“I want to play their favorite song, but you know they love to sue,” he quipped, referencing Drake’s defamation lawsuit. As the beat dropped, Lamar flashed a sly smile and rapped, “Say, Drake, I hear you like ‘em young,” before letting the audience complete the lawsuit-inspiring line—”certified pedophile.” The litigious remark comes after Drake took his issues with “Not Like Us” to court, in January filing a federal lawsuit against Universal Music Group over the diss track that accuses him of being a pedophile, allegedly.

Midway through, Lamar locked eyes with the camera and dropped another bombshell: “They tried to rig the game, but you can’t fake influence.” The line was widely seen as a response to Drake’s lawsuit against Universal Music Group, which accuses the label of helping spread the allegations fueling “Not Like Us.” With that one line, Lamar dismissed both the lawsuit and any industry attempts to undermine his influence.

The Subtle (and Not-So-Subtle) Jabs
Despite its deep cultural messaging, Lamar’s performance was full of layered shots, including the set designed as a giant PlayStation controller—pointing to Sony, the parent company of Drake’s label, OVO as he was literally controlling the narrative while fueling conspiracy theories about hidden messages.
And then there was Serena Williams. The tennis legend hit the C-walk on the X button to “Not Like Us”—a callback to the backlash she faced for using the dance to celebrate her Olympic gold medal win in 2012. This wasn’t just shade at Drake, but also a broader message about respectability politics and Black joy being policed.

Lamar closed with an electrifying performance of “tv off” with DJ Mustard, bringing the show full circle. The track’s message? Stop getting distracted—wake up to reality. And, of course, it doubled as a parting shot at Drake and J. Cole’s “First Person Shooter,” proving once again that Lamar plays the biggest game of all.

The Bigger Picture
Before the big night, Lamar told Apple Music that his performance would be culturally significant and an evolution of everything he’s done before. He wasn’t lying. The internet is still dissecting every line, every symbol, every move. But as Jay-Z said back in 2001, “You fools don’t listen to music, you just skim through it.”
Kendrick wasn’t just putting on a show. He was making history.
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*Respectfully.