Super Bowl
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When Usher plays the Super Bowl halftime show in 2024, it will mark his first time headlining, but it won’t be his first time on the halftime stage. Back in 2011, Usher crashed the Black Eyed Peas halftime show to perform his Billboard Hot 100-topping song “OMG” alongside will.i.am, who produced the 2010 hit. For […]
09/25/2023
The veteran pop and R&B superstar was announced over the weekend as the halftime headliner for Super Bowl LVIII — here’s how we’d like to see it go.
09/25/2023
Some of today’s biggest celebrities have a confession for Usher: he’s headlining the 2024 Super Bowl Halftime Show presented by Apple Music.
Following news on Sunday (Sept. 24) that the R&B icon will take the big stage at Las Vegas’ Allegiant Stadium on Feb. 11, 2024, Apple News dropped numerous promotional videos featuring stars like Kim Kardashian, Deion Sanders, Odell Beckham Jr. and Marshawn Lynch delivering the exciting halftime show news to a skeptical Usher via a surprise phone call.
The minute-long “Confession” clips start with Usher sitting in a recording booth fervently writing song lyrics. He’s then interrupted by the ringing of his cell phone, with each celeb hilariously telling him the news about his upcoming Super Bowl headlining performance. He doesn’t believe it at first, but eventually lets the momentous news sink in. A futuristic Usher even makes an appearance in one of the videos, telling himself, “I’m on the set shooting the promo for it right now… I need you to get ready.”
This year will mark the fifth year of the partnership between the NFL and Roc Nation to produce the Halftime Show, after a deal struck in 2019. That partnership has resulted in halftime shows by Shakira and Jennifer Lopez (2020), The Weeknd (2021), a hip-hop showcase anchored by Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar (2022), and Rihanna (2023).
In addition to headlining the 2024 Super Bowl Halftime Show, Usher will also be releasing his next album, Coming Home, on Feb. 11, 2024. This marks his first new album since 2016’s Hard II Love, which peaked at No. 5 on the Billboard 200. Coming Home will feature the Grammy-winning singer’s previous 2023 release “Good Good,” featuring Summer Walker and 21 Savage.
“I’m coming home, I’m back with my team,” Usher told Apple Music’s Zane Lowe, noting that he’s working with Antonio “L.A.” Reid. “Even when you see the artwork, you will understand it. When you see the peach. You get it. You understand where I’m from and what we’re doing.”
Usher added, “More than anything, it’s a celebration of music. Coming home in many other ways as you get more acclimated. When I put out more records and also to put more visuals, actually begin to really understand it. But I think that it is something to be celebrated.”
Watch the “Has a Confession” Super Bowl Halftime Show promo videos below.
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Usher has big plans for 2024. In addition to headlining the 2024 Super Bowl Halftime Show presented by Apple Music, the Grammy-winning R&B icon will also be releasing his next album. Coming Home, the Atlanta superstar’s ninth studio set, will arrive the same day as his Super Bowl Halftime Show on Feb. 11, 2024. This […]
Usher will headline the 2024 Super Bowl Halftime Show presented by Apple Music, during the game set to take place Feb. 11, 2024.
The iconic singer from Atlanta will take the stage at Allegiant Stadium in Las Vegas, the first time the big game will take place in that city.
“It’s an honor of a lifetime to finally check a Super Bowl performance off my bucket list. I can’t wait to bring the world a show unlike anything else they’ve seen from me before,” Usher said in a statement. “Thank you to the fans and everyone who made this opportunity happen. I’ll see you real soon.”
Usher has 18 top 10 hits on the Hot 100 in his career, including nine No. 1s, with songs like “U Got It Bad,” “Yeah!” feat Lil Jon and Ludacris, “My Boo” with Alicia Keys and “OMG” feat. will.i.am., which will surely ramp up the speculation around who may come out as a special guest alongside him. He also has four No. 1 albums on the Billboard 200 to his name across his career.
“Usher is an icon whose music has left an indelible mark on the cultural landscape throughout his career, we couldn’t be more excited to have him headline this year’s Apple Music Super Bowl Halftime Show,” said Seth Dudowsky, the head of music for the NFL, in a statement. “We look forward to working with Usher, Roc Nation and Apple Music to bring fans another Halftime Show for the history books.”
This year will mark the fifth year of the partnership between the NFL and Roc Nation to produce the Halftime Show, after a deal struck in 2019. That partnership has resulted in halftime shows by Shakira and Jennifer Lopez (2020), The Weeknd (2021), a hip-hop showcase anchored by Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar (2022), and Rihanna (2023).
“Usher is the ultimate artist and showman. Ever since his debut at the age of 15, he’s been charting his own unique course. Beyond his flawless singing and exceptional choreography, Usher bares his soul,” JAY-Z said in a statement. “His remarkable journey has propelled him to one of the grandest stages in the world. I can’t wait to see the magic.”
This will also mark the second year that the halftime show will be presented by Apple Music, after a decade of Pepsi sponsorship. The Rihanna performance in 2023 — during which the superstar revealed she was pregnant with her second child with A$AP Rocky — was the most-watched halftime show of all time.
“The Apple Music Super Bowl Halftime Show is one of the most highly anticipated music events of the year and we’re excited to bring this legendary show to fans all over the world in Spatial Audio, along with tons of exclusive videos, interviews, playlists and so much more across Apple Music,” Apple’s vp of Apple Music, Apple TV+, sports and Beats Oliver Schusser said in a statement. “We are so proud of what we were able to accomplish together with the NFL and Roc Nation last year and now with the insanely talented Usher set to take the stage we’re looking forward to another incredible Halftime Show from one of the world’s all-time greatest performers.”
The show will be produced by DPS, with executive producers Roc Nation and Jesse Collins, and will be directed by Hamish Hamilton.
Ed Sheeran is one of the biggest music stars in the world — but that doesn’t mean he wants to play one of America’s biggest stages. The crooner recently sat down with Andy Cohen, who asked him if he’d ever consider playing the Super Bowl. “There was a conversation a while ago — I think […]
While the Super Bowl is one of the biggest television events in the United States every year, the star-studded halftime show is often what gets the most online attention.
In 2023, Rihanna returned to the stage for the first time in more than five years to perform at Super Bowl LVII at Glendale, Ariz.’s State Farm Stadium, and the hype surrounding the performance led to a history making accomplishment. With 121.017 million viewers, RiRi’s performance narrowly surpassed Katy Perry’s 2015 performance as the most-watched halftime show of all time.
Rihanna’s achievement comes after Nielsen revised this year’s original 118.7 million viewers “after a review that revealed encoding irregularities as well as issues with out-of-home measurement,” according to the Associated Press. (The revised report regarding the Super Bowl LVII game between the Kansas City Chiefs and the Philadelphia Eagles also made this year’s football match the most-watched Super Bowl in history with 115.1 million viewers.)
Over the years, a number of stars have passed the 100 million viewership mark, stretching all the way back to Black Eyed Peas’ 2011 performance. From Rihanna and Beyoncé to Bruno Mars and Justin Timberlake, see below for the Super Bowl halftime shows with the all-time most viewership.
Jennifer Lopez & Shakira
Image Credit: Kevin Mazur/WireImage
Total viewers: 104 million
Two female Latin powerhouses took the Super Bowl LIV stage in 2020, as Jennifer Lopez and Shakira traded off performing their hits, like Lopez’s “Jenny From the Block” and “Waiting for Tonight” and Shakira’s “She Wolf” and “Hips Don’t Lie.” Bad Bunny, J Balvin, and Lopez’s daughter Emme Muñiz all joined them onstage as guests, and the performance had a total viewership of 104 million.
Justin Timberlake
Image Credit: Christopher Polk/GI
Total viewers: 106.6 million
Justin Timberlake 2018 Super Bowl LII performance garnered 106.6 million viewers with hits like “Sexy Back,” “Can’t Stop the Feeling!” and a Prince tribute with a rendition of “I Would Die 4 U.”
Black Eyed Peas
Image Credit: Kevin Mazur/Getty Images
Total viewers: 110.2 million
With 110.2 million viewers, Black Eyed Peas’ 2011 Super Bowl XLV halftime show performance makes the list. The group performed songs like “I Gotta Feeling,” “Boom Boom Pow” and “Where Is the Love?”
Beyoncé
Image Credit: Kevin Mazur/WireImage
Total viewers: 110.8 million
Yes, Bey made the list twice. Her solo show included hits like “Halo” and “Run The World (Girls)” before an iconic Destiny’s Child reunion with Kelly Rowland and Michelle Williams to perform “Bootylicious,” “Independent Women Part I” and “Single Ladies (Put a Ring on It).” The 2013 XLVII halftime show garnered 110.8 million viewers.
Madonna
Image Credit: Jeff Kravitz/FilmMagic
Total viewers: 114 million
Madonna took the Super Bowl XLVI stage in 2012 with a viewership of 114 million, as she performed a slew of her hits and welcomed LMFAO onstage to deliver renditions of “Music,” “Party Rock Anthem” and “Sexy and I Know It.”
Bruno Mars
Image Credit: Getty Images
Total viewers: 115.3 million
Bruno Mars brought the heat to 2014’s Super Bowl XLVIII with slick performances of “Locked Out of Heaven,” “Treasure” and “Runaway Baby,” in addition to a guest appearance by Red Hot Chili Peppers. His show garnered 115.3 million views, just shy of Coldplay’s numbers.
Coldplay
Image Credit: Kevin Mazur/WireImage
Total viewers: 115.5 million
Beyoncé and Bruno Mars joined Coldplay during the band’s 2016 halftime show, which got 115.5 million viewers with performances of “Yellow,” “Paradise,” “Viva la Vida” and “Fix You,” among other hits.
Lady Gaga
Image Credit: Kevin Mazur/WireImage
Total viewers: 117.5 million
Gaga’s 2017 performance for Super Bowl LI at NRG Stadium in Houston, Texas, featured hits songs like “Poker Face,” “Born This Way,” “Paparazzi” and “Just Dance,” and ultimately brought in 117.5 million views.
Katy Perry
Image Credit: Rob Carr/GI
Total viewers: 121 million
With 121 million views, Katy Perry’s 2015 performance at at Super Bowl XLIX trails just behind RiRi as the second most-watched show. The meme-making performance (remember Left Shark?) featured Lenny Kravitz, Missy Elliot and the Arizona State University Sun Devil Marching Band as Perry performed hits like “Roar,” “California Gurls” and “Firework.”
Rihanna
Image Credit: Kevin Mazur/GI for Roc Nation
Total viewers: 121.017 million
With 121.017 million viewers, Rihanna’s 2023 performance during Super Bowl LVII is the most-watched halftime show in history.
During her performance at Glendale, Ariz.’s State Farm Stadium, she revealed she was pregnant with her second child with partner A$AP Rocky, and performed Billboard Hot 100 No. 1 hits like “Only Girl (in the World),” “We Found Love,” “S&M,” “Rude Boy,” “Work” and many more.
Rihanna‘s Super Bowl LVII Halftime Show is officially the most-watched halftime show performance of all time, according to an adjusted Nielsen report Tuesday (May 2).
The live performance — her first in more than five years — attracted 121.017 million viewers during the Feb. 12-dated broadcast. Nielsen’s revised report regarding Super Bowl LVII between the Kansas City Chiefs and the Philadelphia Eagles also makes this year’s big game the most-watched Super Bowl in history.
According to the Associated Press, Nielsen revised this year’s original figure of 113.1 million by 2 million “after a review that revealed encoding irregularities as well as issues with out-of-home measurement.” The new 115.1 million figure breaks the record that was previously set by the 2015 Super Bowl between the New England Patriots and Seattle Seahawks, which had 114.442 million viewers (not including streaming). This year’s figure also surpassed that of the 2017 Super Bowl between the Atlanta Falcons and the New England Patriots (113.668 million), which previously held the most-watched record out of Fox Sports’ 10 Super Bowl broadcasts.
During RiRi’s now history-making performance at Glendale, Ariz.’s State Farm Stadium, she not only revealed she was pregnant with her and partner A$AP Rocky‘s second child, but she also performed her Billboard Hot 100 No. 1 hits like “Only Girl (in the World),” “We Found Love,” “S&M,” “Rude Boy,” “Work” and more. Ahead of her big night, Rihanna’s Savage x Fenty lingerie and clothing brand sold “Rihanna concert interrupted by a football game, weird but whatever” T-shirts as part of its game day collection. And considering millions more people tuned into her “concert” than the game, there’s truth to that slogan.
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While he may not have a presence on social media Jay-Z doesn’t miss a beat. He sent flowers to an senior home who redid Rihanna’s Super Bowl performance.
As spotted on Bossip the residents at Arcadia Senior Living in Bowling Green, Kentucky got major respect from the legendary MC. It seems they were left very inspired viewing Rihanna’s game changing performance at the Super Bowl Half Time show. So much so they replicated her performance but gave it a more mature flair. They shared the clip on social media and the footage quickly went viral on TikTok. Their hilarious rendition eventually landed on Jay-Z’s radar prompting him to thank them with a spread of fresh florals.
WNKY spoke to some of the residents at the facility to detail how the idea came about. “My grandchildren and I watched and there were flips and flops and I was standing there thinking wow I wish I could do that…and then I did do that,” said Dora Martin. “I went to the doctor the other day and the nurses as soon as I walked in there, knew who I was”. The troop also made it clear that they were very flattered by Jay-Z’s gesture. “We thought about pressing them in a book but we haven’t got a big enough book,” said resident Ora Rampenthal.
You can view their rendition of Rihanna’s Super Bowl performance below which has been viewed over 30 million times, below.
After a group of grandmothers at Arcadia Senior Living Bowling Green went viral on TikTok thanks to their adorable recreation of Rihanna‘s recent Super Bowl halftime show performance, Jay-Z, Roc Nation and RiRi herself have taken notice.
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The living facility revealed on Facebook that the “Love on the Brain” singer sent the group a gorgeous bouquet of white roses. “You ladies’ dance was amazing,” the note signed by RiRi and Roc Nation reads. Billboard can confirm that the star and her team sent over the sweet token of appreciation. See it here.
The gesture comes just a week after Jay-Z sent the living facility a huge display of red roses. “We love the TikTok here at Roc Nation,” the agency’s founder wrote in the note. See Jay-Z’s gift here.
The group of grandmothers at Arcadia Senior Living Bowling Green shared their viral video last week, in which they’re seen taking on the remix of Rihanna’s 2009 hit “Rude Boy” from the Super Bowl performance. In the clip, a number of elderly women are lined up and dressed in white — exactly like RiRi’s dancers. They move out of the way one by one to reveal one last senior citizen, dressed in red like the singer was at the Super Bowl. The grandma then sings her heart out to “Rude Boy” while dancing and holding a microphone.
At the time of publication, the post has more than 30 million views and 3.5 million likes.