Super Bowl
Page: 23
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes. Super Bowl 2024 will be happening Sunday, Feb. 11, and unless you got tickets to the big game, you’re most likely […]
If football fans thought the mania surrounding Taylor Swift‘s romance with Travis Kelce was excessive before, they’re probably not going to like how often the pop star is already getting mentioned by sports media ahead of the 2024 Super Bowl. And on The Tonight Show Monday (Jan. 29), Jimmy Fallon went all in on the […]
Justice is about to be served! In a teaser for e.l.f. Cosmetic’s upcoming Super Bowl ad released Tuesday (Jan. 30), comedian Benito Skinner — aka Kooper the Gen Z Intern — is calling up some celebs to give them their summons, and Meghan Trainor is among the lucky. “Who is this?!” the “Made You Look” […]
Nicki Minaj has released a new track titled “Big Foot” which is seemingly in response to Megan Thee Stallion’s recent track “Hiss.” Taylor Swift celebrated the Chiefs’ big AFC Championship win with boyfriend Travis Kelce and fans hope to get a glimpse of the singer at the Super Bowl on February 11th. The 2024 Grammys […]
fans traveling to Las Vegas ahead of Super Bowl 2024 are sure to be flying in “Style.” In celebration of the Kansas City Chiefs advancing to the final round – having defeated the Baltimore Ravens at the AFC Championship game Sunday (Jan. 28) — United Airlines has announced custom flight numbers inspired by tight end […]
HipHopWired Featured Video
CLOSE
Super Bowl LVIII will take place in just under two weeks after the conclusion of the AFC and NFC championship games this weekend. The San Francisco 49ers and the Kansas City Chiefs will face off against one another for Super Bowl LVIII in Las Vegas, but some fans online are suggesting this was a matchup planned by the NFL all along.
During the AFC championship, the Chiefs, with stars Patrick Mahomes and Travis Kelce, were visiting the Baltimore Ravens’ home field where it was thought that NFL MVP candidate Lamar Jackson would lead his team to victory. With a series of penalties, miscues, and the like, the Chiefs’ defense proved to be too much and their experience shined through.
For the NFC championship, the Detroit Lions appeared to be running away with the whole thing in the first half as Jared Goff shredded the 49ers’ secondary. However, it all came apart in the second half as Brock Purdy and the rest of the offense began to heat up with the Lions unable to answer the bell.
For many, this wasn’t the desired outcome as the Lions had a feel-good story about a franchise that has long been frozen out of competing for a Super Bowl title, while the Ravens, behind the talents of Jackson, hoped to bring the title home for Charm City once more.
As it stands, some fans online are suggesting that the 49ers-Chiefs lineup is a desired outcome ratings-wise, pointing to the Chiefs’ Kelce and the hype around his relationship with Taylor Swift as a marketing boost while the 49ers are one of the marquee teams in the league with Purdy, Christian McCaffrey, and Christian McCaffrey leading the offense. We’ve got those reactions below.
Super Bowl LVIII takes place on Feb. 11.
—
Photo: Getty
Proud girlfriend Taylor Swift was all smiles while Travis Kelce gave a short and sweet victory speech after the Kansas City Chiefs secured a spot in the 2024 Super Bowl.
Explore
Explore
See latest videos, charts and news
See latest videos, charts and news
“You gotta fight for your right to party!” Kelce shouted Sunday night (Jan. 28). The Chiefs had just defeated the Baltimore Ravens 17-10.
“Believe it, baby, we going to Las Vegas, Nevada!” Kelce announced. “Gonna get us another one!”
Swift looked on, laughing at Kelce’s Beastie Boys reference and grinning. She appeared emotional on the M&T Stadium field.
Swift and Kelce kissed on the field in celebration of the Chiefs’ triumph.
The singer stood by Travis’ side after the game, but stepped away to give him a moment alone with his brother, Jason.
“Goddamn, that was fun to watch,” Jason said as he hugged Travis, to which Travis jokingly replied, “You keep your shirt on this time, or what?” Last weekend, the Philadelphia Eagles center went viral for taking off his shirt, guzzling beer, passionately cheering on his brother and jumping out of a suite into the stands.
Travis Kelce asked Taylor Swift where Jason was. Then, he and Jason had an emotional reunion“Finish that motherf***er,” Jason told him as Taylor stepped aside to give them their moment. pic.twitter.com/NBk485uFaF— Jori Epstein (@JoriEpstein) January 28, 2024
Swift had friends Cara Delevingne and Keleigh Teller nearby during the game Sunday night. She was shown on camera cheering when Kelce scored a touchdown.
The pop star kicks off an international leg of her Eras Tour on Feb. 7, beginning with four concerts in Japan. Will Swift attend the Super Bowl on Feb. 11?
Though she has a concert the night before in Tokyo, it’s possible, thanks to the difference in time zones — but her presence at the big game hasn’t been confirmed.
See Swift watching Kelce’s speech below.
Here’s a math problem for you: If the Super Bowl, which drew 113 million viewers last year, combines with Taylor Swift, who sold roughly 3.3 million tickets to her Eras Tour last year and over 6 million albums and whose recordings streamed on-demand 16.5 billion times in the U.S., according to Luminate, how many fans will tune in to the big game?
Explore
Explore
See latest videos, charts and news
See latest videos, charts and news
Not even statisticians know, but the scenario could play out Feb. 11 if Swift’s boyfriend, Travis Kelce, and the Kansas City Chiefs win their playoff game this weekend.
Just about everything Swift goes near experiences a consumption boost, from donuts in Kansas City to hotels in Philadelphia. Her televised omnipresence at Chiefs games led to a 400% sales hike in Fanatics’ Kelce jerseys on a single day and an additional 2 million female viewers for Sunday Night Football in early October, according to The Hollywood Reporter.
So far, the NFL has proceeded cautiously with this new demographic, attempting to welcome Swifties without alienating football diehards with over-coverage. Rick Porter, who covers TV and ratings for THR, expects that strategy to continue for the big game. “They’ll probably try to keep walking that line,” he says, “and not make it the Taylor Swift Bowl.”
Should Kelce and the Chiefs (and Swift) make it to the Super Bowl, Porter predicts the hype-filled run-up week to spotlight their romance, as opposed to more conventional football drama about tight-end positioning, defensive formations or, say, Eminem. “Everything about Super Bowl week is over the top, so I’m sure on media day that everybody will get bombarded with questions about it,” he says. “It’s the line they have to walk between welcoming more people into the tent but not turning off any of the people who were there to watch and talk about the game.”
Could Super Bowl viewership increase? A Taylor Swift Effect, Porter says, could potentially bump the numbers from 115 million to 130 million — “or something ridiculous like that.” He adds, “That would be a pretty big shock, if something jumped that much from something that was already this big.” Still, unprecedented numbers are Swift’s specialty: Eras grossed more than $900 million last year, according to Billboard estimates, and is on its way to earn more than any tour ever.
01/24/2024
From Em hyping the crowd during a “Lose Yourself” Ford Field moment to Taylor’s swag surfin’ with Brittany Mahomes, here’s why a Lions vs. Chiefs Super Bowl would be fun on and off the field.
01/24/2024
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
Addison Rae is entering her Nerds era as she takes on the role of dance coach in a new teaser leading up to the candy brand’s debut Super Bowl commercial.
The NFL Playoffs kicked off Jan. 20, and as the teams battle it out to see who heads to the Super Bowl 2024, Nerds is prepping for their first commercial appearance at the Big Game. To help them put on a memorable performance, the “2 Die 4” singer was tapped to teach a mystery guest some choreography to Irene Cara‘s iconic “What a Feeling,” which was a dream for Rae, whose musical influences include pop legends Prince, Katy Perry, Janet Jackson, Britney Spears and Madonna.
Explore
Explore
See latest videos, charts and news
See latest videos, charts and news
“I am such a big fan of the song, and growing up a dancer, it’s just a song you always hear and love and reference,” Rae says in an interview with Billboard. “I got to have the honor of coaching the lead star to do something to this amazing song. [It’s a] huge dream.”
Addison Rae x Nerds Collab
UNIT9 Films
Both Rae and her friend and choreographer Marissa Heart teamed up to create an exciting piece of choreography that also allowed her to tap into a bit of childhood nostalgia.
“We worked together on creating something fun and true to dance at its core, and it just made it super fun to be with someone that I know and love on set, and also be doing something that I love,” she says. “I literally ate so many Nerds on set. I feel like my childhood self is coming to life and has unlimited access to sweets.”
Within the teaser, you can see the TikTok star show off her dancing skills while providing motivation and critique to the unknown star of the upcoming commercial. Her training snack of choice? Nerds Gummy Clusters, which also is how she would describe her 2024 era.
“Honestly, I’m in my Nerds Gummy Cluster era: I’m soft on the inside, but got to be a little bit guarded sometimes going into the year, protecting my soft center,” Rae says in an interview with Billboard.
Amazon
Nerds Gummy Clusters Candy
Within each bag of Nerds Gummy Clusters are sweet and chewy candy pieces that feature a gummy center coated with beloved hard Nerds candies. You can choose from a variety of flavors, including Rainbow, Very Berry and more.
The official commercial is set to air Feb. 11 before the 2024 Super Bowl halftime show for 30 seconds during the second quarter of the game. Until then, the Nerds teaser can keep you guessing as to who the unseen star of the video will be and whether Rae will make an appearance in the official commercial.
Check below to see Rae in the Nerds Super Bowl commercial teaser.
[embedded content]