Super Bowl
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When it was announced that Kendrick Lamar would be headlining the next Super Bowl Halftime show in New Orleans, much of the Hip-Hop community was up in arms over the snub of Lil Wayne as many felt that the rap icon deserved to provide the entertainment segment of the big game in his hometown.
Interestingly enough, many of those screaming bloody murder turned out to be Drake fans who were still salty that the 6 Gawd took the massive L in his classic rap battle with Kung Fu Kenny and felt that Jay-Z was hating on Young Money artists in general with his choice. As it turns out it seems like Drake was actually given the opportunity to perform at a couple of Super Bowls over the years but turned the offer down each time.
In a recent interview on The Pivot Podcast, Steve Stoute touched on the topic of the artists chosen to perform at the Super Bowl during Jay-Z’s tenure with the NFL and revealed that though Hova and Drizzy have a small rivalry going on, Jay did offer the King of the North the opportunity to headline the big game not once, but twice, but Drake didn’t have any interest in taking on the task.
“I will confirm Drake was offered the Super Bowl twice. Drake did turn down the Super Bowl twice. And I’m sure if Drake would have said yes, he would have brought Lil Wayne out at some point,” Stoute said. “He probably would have brought out Nicki. Which is probably why she’s upset ’cause she’s not onstage. But Drake turned it down twice… He turned it down twice, which is fine. He didn’t want to do it. But nobody’s going to say, ‘Damn, why’d you turn it down? You could’ve got Lil Wayne on.’ Nobody’s going to connect that dot.”
Well, so much for that.
Drake headlining the Super Bowl would’ve been huge especially before the entire Kendrick Lamar rap battle that left him licking his wounds North of the border. Still, we’re sure he had his reasons as to why he didn’t want to accept the gig, and that’s his business.
As for people trying to slander Jay-Z for the acts he’s chosen over the years such as Rihanna and Usher, Steve Stoute isn’t here for the criticism Jay has to put up with as he feels that the rap legend is doing what someone in his position is supposed to do when having that much say-so in a board room.
“As far as I’m concerned, these artists are getting their flowers, and are getting their chance to perform on this stage — these Black artists, Hip-Hop and R&B artists — if it wasn’t for [Jay-Z], this wouldn’t be happening. So how could you come down and criticize this man like that?”
In the age of social media, nothing is ever good enough for everyone anymore. Just sayin’.
Check out Steve Stoute talk about the Super Bowl situation below, and let us know your thoughts in the comments section.
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After much speculation, we now know who chose Kendrick Lamar for the Super Bowl Halftime Show. The show’s producer confirmed it was Jay-Z’s decision.
As spotted on Rap-Up, the culture now has better clarity on how the Compton, California, talent became the Super Bowl LIX headliner. This week, Variety spoke to event producer Jesse Collins, and the entertainment executive provided more context regarding the decision and why was Lil Wayne not chosen to perform in his hometown. “We love Wayne,” he said. “There’s always Vegas odds on who’s going to get to perform it. But I think we’re going to do an amazing show with Kendrick, and I think everybody’s going to love the halftime show. I know Kendrick is going to work exceptionally hard to deliver an amazing show.”
Collins went on to say that HOV ultimately gave the greenlight to book K. Dot. “It’s a decision that Jay makes. Since we’ve been on board with that show, he’s made it every year, and it’s been amazing. He’s always picked right,” he added. Soon after the announcement confirming that the “Not Like Us” MC would take the slot there was an outcry questioning why Lil Wayne was not chosen to perform. Days later, Weezy released a video revealing that he was hurt by the snub, but the outcry of support was humbling.
“It broke me, and I’m just trying to put me back together,” he explained. “But my God, have you all helped me. Thanks to all of my peers, my friends, my family, my homies on the sports television and everybody repping me. I really appreciate that, I really do. I feel like I let all of y’all down by not getting that opportunity, but I’m working on me and I’m working.”
Super Bowl LIX will be taking place Sunday, Feb. 9, at the Caesars Superdome in New Orleans, Louisiana.
Much has been made about Kendrick Lamar’s selection as the headlining performer at the Super Bowl LIX Halftime Show, but 50 Cent thinks it’s K. Dot’s time to shine. 50 stopped by The Talk on Friday (Sept. 13), where he defended K. Dot being the right pick to take the Super Bowl LIX stage in […]
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Lil Wayne saw his name crop up in the news this week after it was announced that Kendrick Lamar would be the featured performer for next year’s Super Bowl Halftime Show. With the likes of Jay Electronica, Birdman, Nicki Minaj, and more speaking on Lil Wayne’s behalf, Tunechi took to Instagram to express his emotions surrounding the news and the snub.
With Super Bowl LIX taking place in February 2025 in New Orleans, La., it was expected at least by some observers that Weezy F. Baby would be considered to rock in front of his hometown crowd for the big game. Kendrick Lamar announced his appearance in his unique way, which sparked a flurry of comments from supporters of Lil Wayne along with his detractors coming out of the woodwork to discredit his musical legacy.
Opening up in his video on Instagram, Wayne got straight to the point.
“First of all, I wanna say forgive me for the delay. I had to get strength enough to do this without breaking. I’m say thank you to every voice, every opinion, all the care, all the love and support out there. Your words turned to arms and held me up when I tried to fall back.”
Wayne said of the assumed snub that, “It hurt a lot. I blame myself for not being mentally prepared for a letdown. For just automatically mentally putting myself in that position like someone told me that was my position.”
In what would’ve been a dream come true for Lil Wayne, it appears that being passed over for the Halftime Show in favor of Kendrick Lamar left a sting.
Check out the clip below.
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Photo: Bennett Raglin / Getty
It’s still Young Angel and Young Lion. The Young Money ties are running deep, as Drake has shown support for Lil Wayne after some in the hip-hop community were outraged Weezy was overlooked for Kendrick Lamar to headline the Super Bowl LIX Halftime Show next year. The 6 God posted a series of photos of […]
Kendrick Lamar is heading to the Super Bowl — and fans certainly have something to say about it.
On Sunday (Sept. 8), the superstar Compton rapper was announced as the headliner for the 2025 Apple Music Super Bowl LIX Halftime Show, set for Feb. 9, 2025 in New Orleans. This marks the second time K. Dot will grace the stage at the NFL’s main event, after he was a special guest alongside Dr. Dre’s West Coast hip-hop showcase in 2022.
“You know there’s only one opportunity to win a championship,” Lamar says in a promotional clip on Instagram for his performance at the big game. “No round two’s.”
Naturally, fans lit up social media shortly after the announcement, with many commenting on Lamar’s high-profile rap beef with Drake and others expressing disappointment over New Orleans native Lil Wayne not being chosen to represent his hometown at the Super Bowl. Others shared their excitement over Lamar possibly bringing his anthemic Drizzy diss “Not Like Us” to millions of viewers around the world.
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“The Compton kid has completely cracked the code,” one fan commented under Kendrick’s Super Bowl announcement on Instagram. Another user wrote on X (formerly Twitter), “HE IS ON TOP OF THE WORLD.” That sentiment was echoed in another X comment. “OMG!!!!!!!!! THIS IS KENDRICK LAMAR’S YEAR!!!!!!,” a fan wrote.
“I don’t usually watch the Super Bowl, but I’ll absolutely be watching for the Kendrick concert,” another added on X.
As expected, countless fans on social media also took the opportunity to bring Drake into the conversation, with dozens of onlookers referencing K. Dot’s back-and-forth diss tracks with the Toronto MC earlier this year. The beef culminated with Lamar’s “Not Like Us,” which became a monster hit, topping the Billboard Hot 100 chart for two nonconsecutive weeks in May.
“Love this! Can’t wait to hear not like us on the world stage. Drake finna cry in the corner,” someone commented on the NFL’s X account, while another added that the 6 God’s fans are “in shambles” following the news. “They just gave bro the opportunity to diss tf outta drake on super bowl,” a user wrote on Lamar’s Instagram page. “drake drops 100 gigs of throwaway bs. kendrick drops a SUPER BOWL ANNOUNCEMENT,” another wrote on X, referencing Drake’s recent drop of content.
Some also speculated the possibility of Kendrick squashing his beef with Drake by inviting him onstage during the halftime show. “Special guest, drake?” an X fan questioned. Another person on Lamar’s Instagram joked, “Scenes when he brings out drake and they squash the beef and make out with each other.”
Lil Wayne’s name became a trending topic on X following K. Dot’s Super Bowl Halftime Show announcement, as numerous Weezy fans found it disrespectful to overlook the veteran rapper, who hails from the Louisiana city.
“Not having Lil Wayne headline is a slap to the face,” a person commented under Lamar’s announcement on Instagram. “Lil Wayne def should’ve been picked to perform at the superbowl. He’s literally from New Orleans and a rap legend…,” another wrote on X. Another Instagram commenter suggested that inviting Wayne onstage as a special guest would be “next level.”
Other social media comments ranged from which other special guests Lamar might invite to join him on stage — including the possibility of Eminem and Beyonce — while others hope that K. Dot’s Super Bowl gig will also bring an announcement of a new album. Lamar’s last studio release, Mr. Morale & The Big Steppers, debuted at No. 1 on the Billboard 200 in May 2022.
The Super Bowl Halftime Show will be shown live on Fox from the Caesars Superdome in New Orleans on Feb. 9. It will also be the sixth year that the show will be programmed by Roc Nation, which is executive producing the show alongside Jesse Collins, produced by DPS and directed by Hamish Hamilton. Creative direction for Lamar’s performance will be provided by pgLang, the creative imprint co-founded by the rapper.
Kendrick Lamar will headline the 2025 Apple Music Super Bowl LIX Halftime Show, set to take place Feb. 9, 2025 in New Orleans, Louisiana.
The set will be the second time the hip-hop superstar will grace the stage at the NFL’s main event, after he was a special guest alongside Dr. Dre’s West Coast hip-hop showcase in 2022. But this will be the first time he headlines the big show, and just the second time a rapper is the main event. Lamar nodded to that in a statement announcing the news.
“Rap music is still the most impactful genre to date,” he said. “And I’ll be there to remind the world why. They got the right one.”
Creative direction for Lamar’s performance will be provided by pgLang, the creative imprint co-founded by the rapper.
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This has been a big year for Lamar, despite him not having released an album since May 2022’s Mr. Morale and the Big Steppers. In the spring, he contributed a guest verse on Future and Metro Boomin’s Hot 100 No. 1 single “Like That,” which served as the springboard for a high-profile rap beef with Drake. That kicked off an extended back and forth, in which the two hip-hop titans traded diss tracks in what was the most engrossing back and forth in the genre in years, and ultimately culminated in Lamar’s anthemic “Not Like Us,” which not only served to end the beef but also became a monster hit, topping the Hot 100 for two nonconsecutive weeks and racking up 765 million on-demand U.S. streams since its May 4 release.
The Super Bowl Halftime Show will be shown live on Fox from the Caesars Superdome in New Orleans that Sunday. It will also be the sixth year that the show will be programmed by Roc Nation, which is executive producing the show alongside Jesse Collins, produced by DPS and directed by Hamish Hamilton. Roc Nation partnered with the NFL in 2019 in a deal that saw the JAY-Z-led company take over entertainment programming and social justice initiatives on behalf of the league. That ultimately included Roc’s oversight of the Halftime Show, one of the highest-profile stages in world entertainment, beginning with the 2020 edition.
“Kendrick Lamar is truly a once-in-a-generation artist and performer,” JAY-Z said in a statement. “His deep love for hip-hop and culture informs his artistic vision. He has an unparalleled ability to define and influence culture globally. Kendrick’s work transcends music, and his impact will be felt for years to come.”
Kendrick Lamar is set to be the 2025 Super Bowl Halftime Show headliner.
Courtesy of pgLang
This is also the third year that Apple Music has served as the title sponsor for the event, having first taken over in 2023, when Rihanna headlined the show in Phoenix.
“The Apple Music Super Bowl Halftime Show is a celebration of the music we love and the incredible artists who make it, all on the world’s biggest stage,” said Oliver Schusser, vp of Apple Music, Apple TV+, Sports and Beats, in a statement. “Apple is thrilled to bring this show, starring the absolutely incomparable Kendrick Lamar, to fans worldwide with Apple Music’s industry leading Spatial Audio quality along with tons of exclusive videos, interviews, playlists and so much more across Apple Music.”
Usher was the headliner this past year, in a career-spanning performance that also featured special guests Alicia Keys, H.E.R., will.i.am and Ludacris. His set included performances of megahits “My Boo,” “OMG” and “Yeah,” among many others. Prior to that, headliners included Rihanna (2023), Dr. Dre and friends (2022), The Weeknd (2021), and Shakira and Jennifer Lopez (2020).
“Few artists have impacted music and culture as profoundly as Kendrick Lamar,” said Seth Dudowsky, head of music for the NFL, in a statement. “Time and time again, Kendrick has proven his unique ability to craft moments that resonate, redefine, and ultimately shake the very foundation of hip-hop. We’re excited to collaborate with Kendrick, Roc Nation, and Apple Music to deliver another unforgettable Halftime Show.”
The first full weekend of the new NFL season kicks off today (Sept. 8), with the season running through January.
Tony Hale is no stranger to working alongside some of Hollywood’s biggest stars thanks to his work in projects like Veep, Arrested Development, Inside Out and more. However, it’s not every day you get to star alongside Beyoncé in a Super Bowl ad.
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The actor appeared in the iconic Verizon 2024 Super Bowl commercial that confirmed that Bey had Cowboy Carter up her sleeves. The minute-long ad finds comedian Hale challenging Bey to do something so big, it “breaks” Verizon’s 5G internet service. To do so, she does a ton of activities like running a lemonade stand for fans, playing the saxophone, introduces her own “Beyonc-AI” technology, parodies Barbie as “Bar-Bey” and announcing her candidacy for “Beyoncé of the United States” — but nothing worked.
Bey then decided that announcing new music is the only way. “OK, they ready,” she says from a rocket ship. “Drop the new music.”
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“They called me and they said, ‘Hey, do you want to be in a Super Bowl ad?’” Hale recalled of finding out about the gig with “the Queen” during a Monday night (July 22) interview on The Tonight Show Starring Jimmy Fallon. “I was like, ‘Yeah,’ and they said, ‘It’s with a music artist.’ I was like, ‘Great.’ They were like, ‘Beyoncé,’ and I was like, ‘Sorry?’”
He continued, “I finally am doing something cool that my daughter thinks is cool, but I couldn’t tell her because I signed an NDA.”
However, he still found ways to tease the appearance for his daughter. “Actually, they did these teasers beforehand of me in front of a lemonade stand and she immediately got it and was like, ‘Dad?’ And I just texted back an emoji of a bee.”
Watch the full interview below.
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