Super Bowl Halftime Show
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Itâs official! Usher is set to headline next yearâs Apple Music Super Bowl Halftime Show, he announced on Sunday (Sept. 24). âItâs an honor of a lifetime to finally check a Super Bowl performance off my bucket list. I canât wait to bring the world a show unlike anything else theyâve seen from me before,â […]
Immediately following news about headlining the 2024 Super Bowl Halftime Show presented by Apple Music, Usher sat down with Apple Music 1âs Zane Lowe to discuss exclusive details about his upcoming performance.
The Grammy-winning R&B icon will take the stage at Las Vegasâ Allegiant Stadium on Feb. 11, 2024, marking the cityâs first time hosting the big game.
âIt is definitely going to be a moment to remember,â Usher, 44, told Lowe live from Paris, where heâs launching a brief residency at La Seine Musicale. âThis is the most grand stage to ever play on. Those 13 minutes mean everything. Itâs been on my bucket list for a long time.â
On that same day, Usher will also release his ninth album, Coming Home, the follow-up to his 2016 album, Hard II Love, which peaked at No. 5 on the Billboard 200. He also teamed up with Zaytoven for the eight-track project, A, in 2018.
Coming Home will feature the Atlanta nativeâs previous 2023 release âGood Good,â featuring Summer Walker and 21 Savage, which reached No. 12 on Billboardâs Hot R&B/Hip-Hop songs chart. The set is currently available for pre-order on Apple Music.
This year will mark the fifth year of the partnership between the NFL and Roc Nation to produce the Halftime Show, after a deal struck in 2019. That partnership has resulted in halftime shows by Shakira and Jennifer Lopez (2020), The Weeknd (2021), a hip-hop showcase anchored by Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar (2022), and Rihanna (2023).Â
The show will be produced by DPS, with executive producers Roc Nation and Jesse Collins, and will be directed by Hamish Hamilton.
Read below for the top 7 highlights from Usherâs interview with Lowe, and watch the full interview here.
A “Bucket List” Item
Usher will headline the 2024 Super Bowl Halftime Show presented by Apple Music, during the game set to take place Feb. 11, 2024.
The iconic singer from Atlanta will take the stage at Allegiant Stadium in Las Vegas, the first time the big game will take place in that city.
âItâs an honor of a lifetime to finally check a Super Bowl performance off my bucket list. I canât wait to bring the world a show unlike anything else theyâve seen from me before,â Usher said in a statement. âThank you to the fans and everyone who made this opportunity happen. Iâll see you real soon.â
Usher has 18 top 10 hits on the Hot 100 in his career, including nine No. 1s, with songs like âU Got It Bad,â âYeah!â feat Lil Jon and Ludacris, âMy Booâ with Alicia Keys and âOMGâ feat. will.i.am., which will surely ramp up the speculation around who may come out as a special guest alongside him. He also has four No. 1 albums on the Billboard 200 to his name across his career.
âUsher is an icon whose music has left an indelible mark on the cultural landscape throughout his career, we couldnât be more excited to have him headline this yearâs Apple Music Super Bowl Halftime Show,â said Seth Dudowsky, the head of music for the NFL, in a statement. âWe look forward to working with Usher, Roc Nation and Apple Music to bring fans another Halftime Show for the history books.â
This year will mark the fifth year of the partnership between the NFL and Roc Nation to produce the Halftime Show, after a deal struck in 2019. That partnership has resulted in halftime shows by Shakira and Jennifer Lopez (2020), The Weeknd (2021), a hip-hop showcase anchored by Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar (2022), and Rihanna (2023).Â
âUsher is the ultimate artist and showman. Ever since his debut at the age of 15, heâs been charting his own unique course. Beyond his flawless singing and exceptional choreography, Usher bares his soul,â JAY-Z said in a statement. âHis remarkable journey has propelled him to one of the grandest stages in the world. I canât wait to see the magic.â
This will also mark the second year that the halftime show will be presented by Apple Music, after a decade of Pepsi sponsorship. The Rihanna performance in 2023 â during which the superstar revealed she was pregnant with her second child with A$AP Rocky â was the most-watched halftime show of all time.
âThe Apple Music Super Bowl Halftime Show is one of the most highly anticipated music events of the year and weâre excited to bring this legendary show to fans all over the world in Spatial Audio, along with tons of exclusive videos, interviews, playlists and so much more across Apple Music,â Appleâs vp of Apple Music, Apple TV+, sports and Beats Oliver Schusser said in a statement. âWe are so proud of what we were able to accomplish together with the NFL and Roc Nation last year and now with the insanely talented Usher set to take the stage weâre looking forward to another incredible Halftime Show from one of the worldâs all-time greatest performers.â
The show will be produced by DPS, with executive producers Roc Nation and Jesse Collins, and will be directed by Hamish Hamilton.
While the Super Bowl is one of the biggest television events in the United States every year, the star-studded halftime show is often what gets the most online attention.
In 2023, Rihanna returned to the stage for the first time in more than five years to perform at Super Bowl LVII at Glendale, Ariz.âs State Farm Stadium, and the hype surrounding the performance led to a history making accomplishment. With 121.017 million viewers, RiRiâs performance narrowly surpassed Katy Perryâs 2015 performance as the most-watched halftime show of all time.
Rihannaâs achievement comes after Nielsen revised this yearâs original 118.7 million viewers âafter a review that revealed encoding irregularities as well as issues with out-of-home measurement,â according to the Associated Press. (The revised report regarding the Super Bowl LVII game between the Kansas City Chiefs and the Philadelphia Eagles also made this yearâs football match the most-watched Super Bowl in history with 115.1 million viewers.)
Over the years, a number of stars have passed the 100 million viewership mark, stretching all the way back to Black Eyed Peasâ 2011 performance. From Rihanna and BeyoncĂŠ to Bruno Mars and Justin Timberlake, see below for the Super Bowl halftime shows with the all-time most viewership.
Jennifer Lopez & Shakira
Image Credit: Kevin Mazur/WireImage
Total viewers: 104 million
Two female Latin powerhouses took the Super Bowl LIVÂ stage in 2020, as Jennifer Lopez and Shakira traded off performing their hits, like Lopezâs âJenny From the Blockâ and âWaiting for Tonightâ and Shakiraâs âShe Wolfâ and âHips Donât Lie.â Bad Bunny, J Balvin, and Lopezâs daughter Emme MuĂąiz all joined them onstage as guests, and the performance had a total viewership of 104 million.
Justin Timberlake
Image Credit: Christopher Polk/GI
Total viewers: 106.6 million
Justin Timberlake 2018 Super Bowl LII performance garnered 106.6 million viewers with hits like âSexy Back,â âCanât Stop the Feeling!â and a Prince tribute with a rendition of âI Would Die 4 U.â
Black Eyed Peas
Image Credit: Kevin Mazur/Getty Images
Total viewers: 110.2 million
With 110.2 million viewers, Black Eyed Peasâ 2011 Super Bowl XLV halftime show performance makes the list. The group performed songs like âI Gotta Feeling,â âBoom Boom Powâ and âWhere Is the Love?â
BeyoncĂŠ
Image Credit: Kevin Mazur/WireImage
Total viewers: 110.8 million
Yes, Bey made the list twice. Her solo show included hits like âHaloâ and âRun The World (Girls)â before an iconic Destinyâs Child reunion with Kelly Rowland and Michelle Williams to perform âBootylicious,â âIndependent Women Part Iâ and âSingle Ladies (Put a Ring on It).â The 2013 XLVII halftime show garnered 110.8 million viewers.
Madonna
Image Credit: Jeff Kravitz/FilmMagic
Total viewers: 114 million
Madonna took the Super Bowl XLVI stage in 2012 with a viewership of 114 million, as she performed a slew of her hits and welcomed LMFAO onstage to deliver renditions of âMusic,â âParty Rock Anthemâ and âSexy and I Know It.â
Bruno Mars
Image Credit: Getty Images
Total viewers: 115.3 million
Bruno Mars brought the heat to 2014âs Super Bowl XLVIII with slick performances of âLocked Out of Heaven,â âTreasureâ and âRunaway Baby,â in addition to a guest appearance by Red Hot Chili Peppers. His show garnered 115.3 million views, just shy of Coldplayâs numbers.
Coldplay
Image Credit: Kevin Mazur/WireImage
Total viewers: 115.5 million
BeyoncĂŠ and Bruno Mars joined Coldplay during the bandâs 2016 halftime show, which got 115.5 million viewers with performances of âYellow,â âParadise,â âViva la Vidaâ and âFix You,â among other hits.
Lady Gaga
Image Credit: Kevin Mazur/WireImage
Total viewers: 117.5 million
Gagaâs 2017 performance for Super Bowl LI at NRG Stadium in Houston, Texas, featured hits songs like âPoker Face,â âBorn This Way,â âPaparazziâ and âJust Dance,â and ultimately brought in 117.5 million views.
Katy Perry
Image Credit: Rob Carr/GI
Total viewers: 121 million
With 121 million views, Katy Perryâs 2015 performance at at Super Bowl XLIX trails just behind RiRi as the second most-watched show. The meme-making performance (remember Left Shark?) featured Lenny Kravitz, Missy Elliot and the Arizona State University Sun Devil Marching Band as Perry performed hits like âRoar,â âCalifornia Gurlsâ and âFirework.â
Rihanna
Image Credit: Kevin Mazur/GI for Roc Nation
Total viewers: 121.017 million
With 121.017 million viewers, Rihannaâs 2023 performance during Super Bowl LVII is the most-watched halftime show in history.
During her performance at Glendale, Ariz.âs State Farm Stadium, she revealed she was pregnant with her second child with partner A$AP Rocky, and performed Billboard Hot 100 No. 1 hits like âOnly Girl (in the World),â âWe Found Love,â âS&M,â âRude Boy,â âWorkâ and many more.
Rihannaâs Super Bowl LVII halftime show made headlines for a number of reasons, not the least of which was the singerâs surprise pregnancy reveal. But, according to a long list of comments received by the Federal Communication Commission, it also resulted in more than 100 complaints from across the country about what some viewers deemed an overly sexual performance.
âInappropriate touching and dance moves, very raunchy for a family to watch. Little kids do not need to see this,â read one note from a complainant in Rockton, Illinois, even as another described it as âsick sick sick.â A number of other notes referred to âsexualization, genital grabbing, sniffing of her fingers,â as well as âgyrating⌠and rear end⌠grabbing,â âfilth,â âperpetual air humping⌠glorifying being a stripperâ and a description of dancers âholding their hands up the cracks of their butts and pumping,â in a note from Plainwell, Michigan that misidentified the performer as Shakira; the latter shared the stage with Jennifer Lopez in 2020 in a performance that, not for nothing, derw more than 1,000 FCC complaints.
One all caps screed from Depew, New York went deep, with the writer lamenting, âFRIENDS AND FAMILY GATHER TO WATCH THE SUPERBOWL. WHY DO WE CONTINUE TO HAVE TO BLACK NOISE YEAR AFTER YEAR. THEY CANâT SING OR WRITE ANY DESCENT MUSIC. ALL I HEARD WAS WORD WORD WORD WORD WORD WORD WORD WORDWORD WORD WORD WORDG. BLACK BLACK BLACK BLACK AND GO DOWN ON ME, GO DOWN ON ME GO DOWN ON ME OR GO DOWN ON YOU ETC. I DEFINATELY [sic] DONâT CONSIDER THIS MUSIC., AND I DONâT APPRECIATE SEEING HER AND HER DANCERS GRABBING THEIR CROTCHES ON NATIONAL TV!. THE NFL SHOULD BE ASHAMED OF WHAT THESE 1/2 TIME SHOWS HAVE BECOME.â
Another one from Brush Prairie, Washington pleaded, âCan we please have a half time show where the artist doesnât grab their crotch or try to dry hump the lead singer. I really donât want to see 30 back up dancers doing pelvic thrusts. Ew. Also, twerking should rank up there with the F bomb,â while a viewer from Colorado Springs, Colorado suggested, âIf I were to go to a place where children were present and did these same motions, I would probably be arrested. Therefore, I donât see how it is fair for it to happen on television against our will and without warning. Quite infuriated that things like this continue to bepermitted.â
Yet another from Ellicott City, Maryland, said they were literally sickened by the show, writing, âThe halftime show was disgusting. Scratching your crotch and anus and the sniffing your fingers makes me puke. The devil sequence was blatantly anti Christian and so inappropriate. Why is this trash allowed on television?â
And while a handful of complaints were focused on the commenters calling the game and the ASL interpreter, nearly all were squarely focused on RihRihâs performance and the writersâ beliefs that the content was not family friendly.
At press time a spokesperson for the NFL declined to comment for this story and a spokesperson for halftime show producer Roc Nation had not returned a request for comment.
The Super Bowl halftime show is no stranger to controversy and pearl-clutching complaints, from those who were offended by Eminem taking a knee during the 2022 show to viewers overstimulated by the site of Maroon 5 singer Adam Levineâs nipples in 2019, and, of course, the many complaints following the 2004 show where Justin Timberlake exposed Janet Jacksonâs nipple in an incident dubbed âNipplegate.â
Justina Miles just opened up about her Super Bowl 2023 playbook for the first time since her American Sign Language interpretation of Rihannaâs halftime show on Feb. 5 went mega viral. In a candid interview with Gayle King on CBS Mornings on Friday (Feb. 17), the performer shared details about how she prepped for game day and revealed what Ri said in a DM to her afterward.
Given how perfectly Miles nailed each and every lyric of the pop starâs halftime show medley of hits â as demonstrated in dozens of TikToks with millions of views and likes â you might be surprised to learn that she only received Riâs setlist five days before the show. âI was nervous before getting [the setlist], like, âOh my gosh, whatâs she gonna do?’â Miles confessed.
âI got it and Iâm like, I know all the songs,â she continued. âI was confident. I looked over the lyrics, made sure I got all the meanings right ⌠I memorized the lyrics and the beat, so that way I can sign the lyrics and move to the beat so [viewers] can see the beat rather than hear the beat.â
A nursing student from Maryland, Miles explained that there are different levels of deafness. While she herself can hear to an extent, she is still considered deaf, which makes her the first deaf woman to serve as an interpreter for the Super Bowl. After their performance, she said Ri messaged her directly to congratulate her on the feat.
âI did not get a chance to meet her, but she did DM me,â Miles said. âShe was like, âBlack queen, youâre amazing. Weâre BFFs in my head, you were amazing!â It was beautiful.â
âWe practiced in the same vicinity â she did not look pregnant!â she added, referencing the âLift Me Upâ singerâs surprising pregnancy reveal during the show. âI found out after.â
Watch Justina Miles recap her viral Super Bowl performance below:
Welcome to The Contenders, a midweek column that looks at artists aiming for the top of the Billboard charts, and the strategies behind their efforts. This week (for the upcoming charts dated Feb. 25), as SZAâs SOS starts to approach double-digit weeks atop the Billboard 200, it faces new challengers from a pair of veteran rock bands, as well as an artist whose comeback gig was just watched by over 100 million people. Â
Paramore, This Is Why (Atlantic): One of the yearâs most-anticipated rock releases comes from longtime hitmakers Paramore, who are finishing out their Atlantic Records tenure with its sixth album, This Is Why. The bandâs first full-length in six years is led by the hit title track, which recently became its first-ever Alternative Airplay No. 1, and comes on the heels of a media blitz that includes features in NPR and The New Yorker, as well as a Billboard digital cover story. (The groupâs last album, 2017âs After Laughter, peaked at No. 6 on the Billboard 200, while their 2013 self-titled album topped the chart.) Â
This Is Why is expected to sell a significant number of physical copies, with six different vinyl variants available, as well as deluxe boxed sets that contain a T-shirt, along with either a CD or vinyl option. It will need robust sales to make up for the streaming gap between it and SZAâs SOS, which will otherwise score its ninth week atop the Billboard 200. That would break a tie to make it the longest-running No. 1 album from a female artist this decade. Â
Pierce the Veil, The Jaws of Life (Fearless): Pierce the Veil were one of the most commercially successful post-hardcore bands of the 2010s, and its 2016 set, Misadventures, reached No. 4 on the Billboard 200. The Jaws of Life arrives in the wake of the 2022 lead single âPass the Nirvanaâ â which tied 2015âs âThe Divine Sorryâ as the groupâs highest-ever entry on the Hot Rock Songs chart with its No. 21 peak. (It also follows a viral moment for their decade-old Kellin Quinn collaboration âKing for a Day,â which took off on TikTok last August.) Jawsâ sales should be helped by over a dozen vinyl variants available on the bandâs webstore. Â
Rihanna, Anti (Westbury Road/Roc Nation) & Good Girl Gone Bad (Def Jam): As you may have heard, Rihanna recently broke a five-year drought of public performances with a small gig Sunday night. Her Super Bowl Halftime performance, which included over a dozen of her biggest hits was watched by 118 million viewers, many of whom unsurprisingly took to streaming services and music retailers to re-listen to several of the classics she played â and even some she didnât, based on the way her songs are blanketing the Spotify, Apple Music and iTunes charts.Â
The impact of the bump for these songs will be felt on the Billboard 200, where five of her albums look set to appear this week â most, if not all, in the chartâs top half. They will likely be led by Rihannaâs two perennial biggest albums: The 2016 Anti (from which she played parts of âWorkâ and âKiss It Betterâ) and 2007âs Good Girl Gone Bad (âUmbrellaâ). The two releases rank at No. 50 and No. 137 on the current Billboard 200, having spent 354 and 103 weeks on the chart, respectively. Â
IN THE MIX
Post Malone, Twelve Carat Toothache (Mercury/Republic): Postyâs 2022 album has remained on the Billboard 200 since its No. 2 debut in June , and itâs now at No. 99 in its 36th week on the chart. It should see big gains next week, thanks to its debut on vinyl, which is now available in multiple variants. (Post has also been all over ads for the NBAâs upcoming All-Star Weekend, held in his current home state of Utah, and the and his visibility there could help as well.)Â
Rihannaâs red-hot ensemble at the 2023 Super Bowl set the fashion world aflame, but it turns out part of her outfit had a particularly special meaning.
Partway through her 13-minute set, the âWe Found Loveâ hitmaker donned a bright red sleeping bag coat by AlaĂŻa for the finale of 2007âs âUmbrellaâ followed by 2012âs âDiamonds.â And if the glamorous floor-length outerwear looked familiar, itâs because it was a tender homage to AndrĂŠ Leon Talley â the late Vogue editor-at-large who passed away in Jan. 2022 and was known to wear his favorite Norma Kamali coat in the same style and hue.
The people running Talleyâs still-active Instagram account took note of the tribute and posted a side-by-side of the two looks with the caption, âWhen the sun shines, weâll shine together. Told you Iâll be here forever⌠said Iâll always be your friendâ and tagged RiRi with a red balloon emoji.
Rihanna and Talley have a shared history when it comes to fashion as well. For much of the 2010s, the latter was a beloved fixture on the carpet for the Met Gala, where he would interview A-listers for Vogue.com about their personal interpretation of the annual theme set by Anna Wintour. In 2015, he bonded with Rihanna over the jaw-dropping gown she wore in honor of the âChina: Through the Looking Glassâ exhibition.
âQueen of the night! Break it up, itâs not enough. Beautiful! This moment, this fantasy, Iâm dreaming. How did this happen? Itâs so beautiful!â Talley raved at the time, later adding, âYou are so inspiring to so many people. Youâre going to inspire people in this dressâŚI love you! Canât wait to see you on stage!â
Compare Talleyâs signature coat with Rihannaâs Super Bowl look below.
Olivia Wilde shared her wild thoughts on Rihannaâs epic Super Bowl halftime show â and A$AP Rockyâs role as supportive partner â on Monday (Feb. 13).
âMy only vibe from here on out,â the Donât Worry Darling director wrote on her Instagram Story above a shot of Rihanna posing among her white-clad backup dancers during her performance.
However, it was a follow-up Instagram Story that had Wilde titillating over RiRiâs longtime love. âIf I thought he was hot before, this really put me over the edge,â she wrote on a video of the rapper excitedly filming his superstar partnerâs 13-minute set from the field of State Farm Stadium.
Indeed, A$AP Rocky had a front-row seat to Rihannaâs triumphant return after five years away from the stage, which saw her run through a cavalcade of her past hits including âBitch Better Have My Money,â âWhere Have You Been,â âOnly Girl (In the World),â âWe Found Love,â âRude Boy,â âPour It Up,â âUmbrella,â âDiamondsâ and more.
Rih also used her big moment in the worldâs spotlight to debut a new shade of Fenty lipstick called âMVP,â subtly promoting her Fenty Beauty makeup brand mid-set, and to announce that she is officially expecting baby number two with the âSame Problems?â rapper less than a year after giving birth to the coupleâs first child, a boy, in May.
Meanwhile, Wilde split from longtime boyfriend Harry Styles at the tail end of 2022 after nearly two years â and one movie â together.
Check out Wildeâs reaction to Rihannaâs halftime performance and unabashed love of A$AP Rocky here and below.
In many ways, football is the ultimate âhurry up and waitâ game â a timed sport where play isnât always continuous, where there are regular extended stoppages to check on whether somebody has caught a ball or not (with the definition of a âcatchâ seemingly always changing), and where two minutes of play can actually take half an hour.
Such is also the case, it turns out, when youâre in a tunnel underneath a stadium of 60,000 rabid football fans waiting to get on the field for the first Rihanna concert in seven years.
Such is the case, really, of the entire week leading up to the Super Bowl â thereâs a lot of waiting around for things to happen, then things actually happening in a very short amount of time. Itâs the anticipation-payoff corollary: Will the build up be worth the event itself? Welcome to the day of the Super Bowl showdown between the Philadelphia Eagles and Kansas City Chiefs â or, more importantly to many, the day that Rihanna returned to the stage for her first live performance of the decade.
The morning of Super Bowl LVII started well enough. By 11:30 I was geared up and ready to go, wearing Buffalo Bills socks and a Buffalo Bills shirt just to feel something after another mind-numbing playoff exit from my favorite team weeks earlier. If I was going to be on the field, the Bills were coming with me, and I got down to the stadium a little after noon. After nearly being waylaid by Guy Fieriâs Flavortown Tailgate â extremely tempting, given I hadnât yet eaten, but also seeming like a mirage in the desert distance that I could never get to even if I truly wanted â I found the media tent. It had everything I needed: a free ham and cheese sandwich, free Flaminâ Hot Cheetos, four free carrots in a bag and shelter from the sun. An auspicious beginning. I also acquired a bright orange vest.
Thereâs a lot of anxiety wrapped up in the Super Bowl, particularly if youâve never been before. The security seems intimidating, you donât want to bring or do the wrong thing or wind up in the wrong area, and there are a lot of rules that seem confusing at first. But once youâre there, itâs actually pretty easy â and while youâre waiting for the game to actually start, thereâs plenty to fill the time. Like the Gameday Experience outside the stadium, which I wandered to next, where Eagles fans were loudly working on their spelling and a sea of people were either nervously knocking back beers, idly watching a few people attempt a dance-off, or trying to get on TV for the Fox pre-game show, which was being filmed on a raised platform just inside. I found it to be a good day to be a Bills fan, as nobody automatically hates you, and the few people who notice you generally take pity on you and are kind. Some things havenât changed in 30 years!
But this bright orange vest gave me authority to go onto the field for the pre-game festivities, so that was where I headed next, shortly after 3:00 p.m. local time. Sometimes, with a credential like that, you just have to sort of test the boundaries of where you can go until you find yourself in the right place â and after I was pointed in the vaguely correct direction, I found the right door from the outside to enter the field level. At that point, I walked in after a dude who was carrying a laptop in front of himself and working on it while he was walking, while being filmed by a guy with a big video camera. This turned out to be DJ Snake â a fact I found out minutes later, when he started DJâing for the entire stadium on the big screen overlooking the field.
Once on the field itself, the energy was insane, like a dull roar in the background that is actually one of the loudest sounds youâll ever hear (but weirdly not in an in-your-face way). The players were everywhere, kicking and running drills. Everyone was taking selfies. Paul Rudd was there, wearing an Isiah Pacheco jersey. A Fox Sports camera guy on a raised dais was crushing what appeared to be an apple juice box. Everyone, needless to say, was in championship form. Jordin Sparks was there, talking about her new single and what she was hoping for from the Rihanna show (or, as she put it, âwhen the game pauses and the Rihanna show comesâ). Eagles fans were loudly booing Dak Prescott and then practicing their spelling again. Damar Hamlin was there (Go Bills!). Jay-Z and Blue Ivy were walking around. It was a whole scene, to say the least.
But just as the pre-game music was about to start, I had to leave: There were bigger prizes on the horizon. It is a strange thing to be physically at the Super Bowl and to see less of the actual Super Bowl than you would have if you had stayed home, but such was the mission: on the field for Rihanna. And that meant meeting up with people from Apple Music outside the stadium in order to be ready for the main event.
Yet, in classic Super Bowl fashion, that meant waiting, and waiting, and waiting some more. The music sounded great from outside; the fireworks were fun from outside; the game started while I was outside, and I watched the beginning on a phone screen that was at least 15 seconds delayed, with the crowd 50 yards away from me giving away what had already happened before it happened on the screen. At one point I walked back inside â it is very hot in the sun in Arizona â to see the Chiefs score a touchdown and watch GloRilla walk past on the concourse. And then it was time to meet.
Or, time to go wait in a different area. Walking to meet up with the Apple crew, we walked past around 200 people wearing marshmallow-sized white canvas suits with black plastic drape shawls (which were billowing and blowing away in the wind), who were standing outside the stadium awaiting their cue while a few people with bullhorns shouted reminders on how to enter the show. Basically, we were supposed to follow the marshmallow dancers into the stadium and onto the field. But first we had to wait some more.
At 5:39 pm we started to move, heading inside a gate and down a series of causeways towards the field level. Every few minutes we would move forward, then stop for another few minutes, then move forward again down into the bowels of the stadium. At 5:53 the time finally seemed to come â it was the two-minute warning of the first half, and they shifted us down to where the postgame interviews were to be conducted, underneath the stands (think a much more concrete version of being under the bleachers at a high school football game). It finally seemed to be time to go â but then, as we all huddled around a lone small TV mounted on the wall, we realized that only 10 seconds of the game had actually gone by. Hurry up, and wait; hurry up, and wait.
Patrick Mahomes hurt his ankle. There was yet another delay as referees tried to figure out what a catch was once again. The final two minutes of the half took a literal 26 minutes of real time. And so we waited, milling about behind the marshmallow dancers. Anxiety abounded, both over what was about to happen as well as whether Mahomes would be able to cover everyoneâs prop bets.Â
At 6:18, there was movement again, and a final instruction from a person with a bullhorn: âYour feet being on the ground is more important than your video looking good!â Well-intentioned, for sure, but there was not going to be much that would get in the way of many people getting their once-in-a-lifetime video of being on the field at the Super Bowl to see a Rihanna show. And then, finally, at 6:22, it happened: flashing credentials along the way, we were hustled up a final corridor and out onto the field, through an unbroken line of security personnel on either side into a corner of the Chiefs end zone. Our marshmallow friends were already on the field in position.
It is pretty hard to describe what it was like to be on the field for those first few moments of Rihannaâs performance, other than surreal. The platforms that she and the dancers were on were impossibly high in the air â not a chance I would sign up for that â and, given all the adrenaline and wall of sound and fireworks and raw energy, it is an incredible feat to be able to perform like that in such a situation. (Much less to do so having been only a few months postpartum, after not being on stage in five years, and oh yeah, while also being currently pregnant. Rihanna is something else, man.)
The whole experience of being on the field for Rihanna was, predictably, a total blur â hours of build up and waiting, and after 19 minutes we were back in the tunnel. But for those 19 minutes I forgot there was a football game being played, such was the total immersion of the show in the stadium. And that short period of time also coincided with the sun completely going down, meaning that the by the time she finished, the final fireworks were against the night sky, like it had lasted an hour or more. And yet all of a sudden it was over, and we were hustled back inside, where the exhilarated dancers were in half-marshmallow dress, and received a big ovation from everyone who walked by back up the several concourses. (The dancers, it should be noted, deservedly were allowed to take the escalators back up.)
The rest of the game felt like a blur after that â but the game itself was fascinating for people-watching purposes. By 7:50, when the Eagles had tied the game, none of the fans on either side were having fun anymore, as the tension started to overwhelm the spectacle. And then, just like that, a mom in Chiefs regalia was dancing, a father-son duo in Eagles gear started swearing profusely next to me and the inevitability of Patrick Mahomes came for everyone in the stadium.Â
Suddenly the game, and the American national holiday, was over, as if it had taken mere minutes â a two-week build up for a game that was over far too soon. I will spare the details of the three-hour wait for a ride share car after the game, except to say thank you to the kind soul at a Jack in the Box in Glendale who allowed me to charge my phone from 3% to 11%, thus giving me the cushion I needed to finally book an Uber at 11:00 p.m. But thatâs how it is with the Super Bowl, right? Hurry up and wait.
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