Super Bowl
Antioch, Tenn., native and Billboard 200 chart-topping artist Jelly Roll has some specific artists in mind when it comes to dreaming up his ideal potential Super Bowl Halftime Show.
During an appearance on the podcast Bussin’ With the Boys alongside his friend and fellow singer-songwriter Ernest, Jelly Roll discussed how, if the Super Bowl were to be held in his hometown of Nashville, he would love to see a country music-focused, multi-generational Super Bowl Halftime Show.
“You know what my dream would be?” Jelly Roll said. “When it comes to Nashville, they do a country music Super Bowl. And it’s not even about an artist — like it cuts to Garth [Brooks] on one stage, and he’s doing ‘[Friends in Low Places],’ then it cuts to Reba [McEntire] and then Lainey [Wilson], and then me and then Morgan [Wallen]. It’s like, 18 minutes.”
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“The whole landscape,” adds Ernest.
Notably, country artists have been well-represented in singing the national anthem at the Super Bowl, thanks to performances over the years from Brooks, McEntire, Charley Pride, Chris Stapleton, Mickey Guyton and more. But Super Bowl Halftime Show performances from country artists have been rare. In 1994, the Rockin’ Country Sunday Super Bowl Halftime Show was led by Clint Black, Tanya Tucker, Travis Tritt and The Judds. In 2003, Shania Twain was on the halftime show bill alongside Sting and No Doubt.
During the Jelly Roll/Ernest episode of Bussin’ With the Boys, they also discussed the artists they feel are going to be huge in country music over the next few years, naming artists including Ernest’s Big Loud labelmate Jake Worthington (on Big Loud Texas), Leo33 artist and “I Never Lie” hitmaker Zach Top and newcomer Chandler Walters. (Worthington and Top spearheaded a country music revival at Nashville’s Ryman Auditorium recently.)
Asked how important it might be for modern-day country artists to appreciate the history of the genre, Jelly Roll and Ernest noted how they are drawn to artists who respect the genre’s rich canon of enduring songs and artists.
“In the grand scheme of things, I guess it doesn’t matter, but it’s something that matters to me,” Ernest said.
“It matters to me,” Jelly Roll agreed.
“I appreciate and gravitate towards the people it does matter to, and I feel like it is our responsibility to –I like doing covers of old records to keep those songs alive,” Ernest continued. “Jamey Johnson said it, too, he said, ‘As country singers, it is our responsibility to keep the spirit of those before us alive through songs’ — whether it be writing in that spirit, or covering those songs. Those songs are meant to be sung. Merle Haggard died, that doesn’t mean you can’t go cut his songs. The lifespan of a song has no cap on it. It’s gonna outlive all of us, either way.”
“My second Grand Ole Opry performance, I sung [a song by] Waylon [Jennings],” Jelly Roll added. “It was important to me. One, when I did it the first time … I thought this is a once-around-the-sun for me. When they brought me back [for a second Opry performance], I was doubling down, because I believe, like he said, that probably in the grand scheme it don’t matter, but to the community, it matters to some. I just love country music. Always have, so I just naturally … we flock towards the people [who love country music] … Dude, you’ve been out with me. I turn every bar into a honky tonk. As soon as I get into a bar, hook up my phone or show me where the TouchTunes is. I’m fixin’ to put $100 in this thing and run the gauntlet on y’all for the next two hours.”
Ernest added, “We’ll sit on the front porch at [Nashville venue] Losers [Bar & Grill] ’til four in the morning, hooked up to Bluetooth, playing old Hank Williams songs.”
Watch the full episode of Bussin’ With the Boys below:
A federal judge is refusing to allow Universal Music Group (UMG) to delay the start of Drake’s defamation lawsuit over Kendrick Lamar’s “Not Like Us” — a decision that came after Drake’s lawyers filed court documents complaining about Lamar’s Super Bowl halftime show.
In a decision issued Tuesday (Mar. 4), Judge Jeannette Vargas denied UMG’s bid to postpone an initial hearing set for next month. The judge said that if UMG wants to push back the case — which claims “Not Like Us” defamed Drake by calling him a pedophile — it can argue for that request at the April hearing.
The procedural ruling came after Drake’s attorneys warned that further delays to the lawsuit would be unfair to their client, who they say is facing ongoing harm as the case works through the courts. In doing so, they cited one eye-catching piece of evidence: Lamar’s Super Bowl show.
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“Delaying discovery would unfairly prejudice plaintiff, who is continuing to suffer the consequences of UMG’s defamatory campaign,” Drake’s lawyers wrote. “At the same time UMG has been delaying here, UMG launched new campaigns to further spread the defamatory content, including at the 2025 Super Bowl halftime show, which had over 133.5 million viewers.”
Drake’s motion, filed last week, was the lawsuit’s first reference to the halftime show, in which Lamar avoided saying the word “pedophile” but otherwise directly attacked his rival. Since the Super Bowl, industry watchers have speculated over whether Lamar’s performance might spark additional legal claims or be used as fresh legal ammo by Drake’s legal team.
Lamar released “Not Like Us” last May amid a high-profile beef with Drake that saw the two stars exchange stinging diss tracks. The song, a knock-out punch that blasted Drake as a “certified pedophile” over an infectious beat, eventually became a chart-topping hit in its own right.
In January, Drake sued UMG over “Not Like Us,” claiming the label had defamed him by boosting the track’s popularity. The lawsuit, which doesn’t name Lamar himself as a defendant, claims that UMG “waged a campaign” against its own artist to spread a “malicious narrative” about pedophilia that it knew to be false.
UMG has strongly denied the lawsuit’s allegations, saying that it would be “illogical” for the company to conspire against one of its own artists in whom it had made a “massive” investment.
“We have not and do not engage in defamation—against any individual,” UMG said in its statement. “At the same time, we will vigorously defend this litigation to protect our people and our reputation, as well as any artist who might directly or indirectly become a frivolous litigation target for having done nothing more that write a song.”
In the lead up the Super Bowl, it was unclear if Lamar would play the song under a cloud of looming litigation. But when he took the stage on Feb. 9, he mocked the lawsuit and rapped the song’s key lyrical insults, including the line, “say, Drake, I hear you like ’em young.”
In a motion last month, UMG’s attorneys asked Judge Vargas to postpone the April hearing, arguing that the company would soon move to dismiss the case and that any exchanges of evidence (known as discovery) would be “premature” if the case were going to be tossed out entirely.
Drake’s lawyers quickly responded, claiming UMG was unfairly trying to halt the case without actually asking the judge: “UMG has neither moved to dismiss nor moved for a stay of discovery, and its attempt to achieve the latter by delaying the former are inappropriate.”
On Tuesday, Judge Vargas sided with Drake’s team, saying that it is “not the practice of this Court to routinely stay discovery pending the outcome of a motion to dismiss.” She said that UMG can seek to postpone discovery at the hearing, which is now set for April 2.
Andy Reid is not happy about the Taylor Swift slander. The Kansas City Chiefs coach joined NFL on NBC this week for a wide-ranging conversation about the Super Bowl, where he came to the “I Can Do It With a Broken Heart” singer’s defense after she was met with boos from the crowd at the […]
Following an extremely prolific 2024, Kendrick Lamar has dominated headlines into 2025. On Feb. 2, “Not Like Us” was a five-time winner at the Grammy Awards, becoming the second rap song to win record and song of the year. A week later, he headlined the Super Bowl LIX Halftime Show, spotlighting the smash, along with songs from his latest album, GNX, and more. It became the most-watched halftime show ever and resulted in some major chart moves: GNX returns to the top of the Billboard 200 and Lamar is the first rap artist to ever log three albums in the top 10 simultaneously. On the Billboard Hot 100, he reclaimed the top three spots, led by his Drake diss track “Not Like Us.”
Though football and the Super Bowl are American-based phenomena, the game is broadcast in more than 130 countries, yielding similarly huge boosts on the Billboard Global 200 and Billboard Global Excl. U.S. charts. On the former, “Not Like Us” has blasted from No. 45 to No. 20 to No. 1 (on the Feb. 8, 15, and 22 charts), returning for a third non-consecutive week atop the list since its release last May. On Global Excl. U.S, the song reaches a new No. 3 high (after debuting at No. 9, climbing to No. 7 the following week, and reaching a prior No. 5 best after the July 4 release of its official music video).
This week doesn’t just set a new high for the track itself, but for all rap songs on the global stage. “Not Like Us” jumped 188% to 65.7 million streams outside the U.S. in the week ending Feb. 13, according to Luminate. That’s the highest non-U.S. streaming total for a rap title since the global charts launched in September 2020. It surpasses Doja Cat’s “Paint the Town Red,” which drew 64.9 million in the week ending Sept. 28, 2023.
Including the U.S., “Not Like Us” is up 176% to 113.2 million streams globally. It falls short of Eminem’s “Houdini” for the most among rap hits since the Global 200 began: 121.4 million in the week ending June 6, 2024. Still, the latest boost for “Not Like Us” nine months after its arrival re-asserts its longevity. Since the Global 200, there have been only six instances of rap songs exceeding 100 million weekly worldwide streams and four of them belong to “Not Like Us.”
The international success of “Not Like Us” is rare. Hip-hop’s struggle to export globally has been documented, and it’d be reasonable to expect Lamar’s lyrically dense tracks to hit a wall, particularly in countries where English is not the primary language. But the song’s reach is wide, appearing on more than 30 of Billboard’s territory-specific Hits of the World charts this week, including tallies in Africa, Asia, Europe, North and South America and Oceania. It’s No. 1 on Australia Songs and Ireland Songs and ranks among the top 10 in 18 other territories.
While “Not Like Us” leads the charge, three other Lamar tracks – “Luther” and “All the Stars,” both with SZA, and “TV Off,” featuring Lefty Gunplay – score top 20 ranks on Global Excl. U.S. Altogether, he logs nine songs on this week’s chart and 13 on the Global 200.
Across Lamar’s charting entries, streaming gains are varied between the U.S. and beyond. “All the Stars,” “Humble.,” “Luther” and “Peekaboo” have bigger domestic lifts, while “Money Trees,” “Not Like Us,” “TV Off” and “Squabble Up” see sharper increases internationally.
As evidenced throughout her career, Serena Williams likes to go big — and she doesn’t do anything for small reasons. That includes her recent appearance during Kendrick Lamar‘s 2025 Super Bowl Halftime Show, about which the superstar athlete is now shutting down rumors regarding the so-called “petty” reasons she decided to take part in the performance.
Replying to a post on X about the cultural significance of the cameo she made as Lamar performed Billboard Hot 100-topper “Not Like Us” at the big game — shared by her husband, Reddit founder Alexis Ohanian — Williams wrote Monday (Feb. 17), “… def not dancing to be petty lol.”
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“I think I proved 23 times over (not counting 4 gold medals) that I simply don’t have time for petty,” she continued.
The tennis champion’s post comes a full week after Ohanian — with whom Williams shares two daughters — posted his initial tweet, in which he reminded followers how much backlash his wife received when she famously crip walked at Wimbledon in 2012. Thirteen years later, Williams reclaimed the narrative by crip walking again, this time for more than 130 million viewers on the Super Bowl stage with Dot in New Orleans.
“Some of y’all have no idea how criticized Serena was for this same dance,” the entrepreneur wrote, sharing a screenshot of an old article calling Williams’ dance at Wimbledon “the height of disrespect.” “This is bigger than the music.”
“That there my baby daddy and husband,” the Olympian added in her reply. “Always got my back. I Love you.”
Williams’ seconds-long appearance during halftime Feb. 9 was certainly one of the most talked-about moments from Lamar’s 13-minute showcase — not only because of its callback to Wimbledon, but also due to the athlete’s rumored romantic past with Drake, whom the Compton rapper taunted multiple times during the show. In addition to cheekily referencing Drizzy’s defamation lawsuit against Universal Music Group over “Not Like Us,” Lamar also led the crowd at Caesars Superdome in an ear-splitting “Tryna strike a chord, and it’s probably A-minor” chant seconds after looking straight into the camera and jeering, “Say, Drake, I hear you like them young …”
Because of Lamar’s feud with Drake, many fans assumed that the “Squabble Up” artist was adding insult to injury by inviting his foe’s rumored ex to join him on stage. But according to Williams, she only had pure intentions before getting on the field.
She added in her post, “All love and respect always nothing negative here.”
Kid Rock showed some respect for Kendrick Lamar‘s Super Bowl Halftime Show performance in an appearance on Real Time With Bill Maher. He also said he doesn’t think it would’ve happened without the NFL’s DEI initiatives.
“To put it nicely, it wasn’t my cup of tea, but I got to respect it,” he told Maher on the Valentine’s Day episode of Real Time. “And here’s why. You know, I grew up loving, emulating hip-hop, all things hip-hop — break dancing, deejaying, graffiti, rapping, and so I understand the culture a little bit more than most. And when I say most, of course, I mean white people.”
Kid Rock continued, “So when you’re watching it, after, there’s a lot of things going through your head. You know, everyone’s like, ‘That sucked,’ this, that and the other. I’m like, man, this kid pretty much came out figuratively with both middle fingers in the air, doing what he does for the people who love what he does, unapologetically. And I don’t think he gives a frog’s fat a– what anyone thinks about it.”
“So I go, huh, it’s pretty much how I built my whole career. I gotta respect it,” said Kid Rock, who recently performed in support of Donald Trump’s inauguration and said the president is “one of the greatest men to ever walk the Earth” and “screams ‘American Badass,’ just by the way he walks,” and professed his love for Trump again during his conversation with Maher on Friday.
Kid Rock then attempted to theorize how Lamar — a frequent Billboard chart topper and 22-time Grammy Award winner, and the top Grammy winner this year (with five wins, including record and song of the year) — got invited to headline the Super Bowl Halftime Show, which made history as the most-watched Halftime Show of all time, with 133.5 million viewers.
“How did he get there?” he wondered out loud. “I’ve heard nobody answer this question. How did he get that gig? Jay-Z. What happened there? I think Jay-Z and Kendrick Lamar should both send Colin Kaepernick a Bundt cake and a six-pack of beer and a ‘thank you’ note with a bunch of money in it because without him kneeling and getting everyone’s panties in a bunch over the anthem, self-included, I don’t think that happens.”
Maher started to move the conversation along at that point, but Kid Rock kept going.
“And by the way, one more point,” Kid Rock said. “This was the epitome of DEI blowing up. Because the NFL was all this DEI, end racism, all this stuff. They got Jay-Z in there booking this. Kendrick Lamar goes out there and basically turns DEI into an IED. It’s all Black people, or all people of color, speaking to his crowd, in the hood, Black people. It was like the most exclusive thing ever and I’m like, ‘F— yeah, that’s awesome.’ I’m laughing my a– off.”
Later in Friday’s interview, when asked his about thoughts on democrats, Kid Rock reminded Maher he’d also once performed (but didn’t vote) for Barack Obama, and told him, “Half my band’s liberal, or gay, or Black, or this. I have one of the most diverse bands out there. Not because of this DEI s—. Just because they’re the best at what they do. We all love each other and get along.”
As the conversation shifted over to Kid Rock’s upcoming tour dates, he spoke of the need for an upheaval in the concert ticket business. The TICKET Act, a ticketing reform law meant to clean up the concert industry, was recently revived in the U.S. Senate after nearly becoming law in 2024. The TICKET Act would introduce mandatory all-in pricing, require refunds for canceled events and ban speculative ticket sales.
“In the last however long, it’s complete horse s—,” Kid Rock said of what it’s currently like to purchase a concert ticket, adding that “the customers get screwed.”
“What we have to really look at right now is what’s going on in some of these European markets, like France. They basically put a price cap on reselling a ticket of like 10 or 15%,” he suggested.
In another clip from the show, which aired during the “Overtime” segment and can be watched below, Kid Rock confirmed that he’s got a gospel album in the works.
“Early beginnings now,” he told Maher. “Doing a gospel album with my old friend Rick Rubin.”
Rubin previously produced Kid Rock’s 2010 album Born Free, which reached No. 5 on the Billboard 200 albums chart.
This week, all eyes have been on one of the biggest stages in the world: the Super Bowl. And while Kendrick Lamar’s halftime show rightfully has had many people talking, he wasn’t the only performer that stole the show at the NFL’s main event — New Orleans native Jon Batiste kicked off proceedings with a stirring, emotional rendition of the National Anthem, seated behind a multicolored piano on the Super Dome field.
And that was just the most high-profile moment for Batiste, the seven-time Grammy winner and former bandleader for The Late Show With Stephen Colbert. The day before the main event, Batiste also put on the Love Riot festival in New Orleans’ Lower 9th Ward neighborhood, which featured performances by him, Ledisi, Preservation Hall band, Flavor Flav, Dee-1 and more. And helping knit all that together was Culture Collective founder/CEO and Batiste’s business partner Jonathan Azu, who earns the title of Billboard’s Executive of the Week.
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Here, Azu — a Superfly and Red Light Management veteran, who also teaches music business at USC and is a governor of the Los Angeles chapter of the Recording Academy, among other endeavors — explains his role in helping Batiste secure those events during Super Bowl weekend, as well as the other projects he and Batiste have in the works. “When you’re working with someone as innovative as Jon,” Azu says, “the best thing you can do is give them the freedom to create and then support them and lead our internal team in bringing that vision to life.”
This week, Jon Batiste performed the National Anthem prior to Super Bowl LIX. How did that come together?
We received a call from the team at Roc Nation, which selects all Super Bowl performers, asking if Jon would be interested in performing the National Anthem in his native New Orleans. I was thrilled that he said yes — there’s truly no one better suited for the moment than him. Additionally, the other co-producers on the halftime and pregame performances, Diversified Production Services and Jesse Collins Entertainment, were teams I had recently collaborated with on NBC’s Live From Detroit: The Concert at Michigan Central in May of last year. Having just worked closely with them on a major live broadcast, I was excited to reunite for another high-profile moment only months later.
How did he want to present his rendition differently from others, and how were you guys able to pull that off?
Reimagining the National Anthem is always a challenge because it has been performed — at the Super Bowl alone — 57 times before. The goal was to create something that would not only stand out but also move people in a way they hadn’t experienced before. Jon is the perfect artist to take on this challenge, bringing a blend of musicality, storytelling and emotional depth. My role was to provide him with the tools, resources and space to develop and execute his vision. When you’re working with someone as innovative as Jon, the best thing you can do is give them the freedom to create and then support them and lead our internal team in bringing that vision to life.
The day before, he put on the Love Riot Festival in New Orleans. What key decisions did you make to help make that happen?
When Jon committed to performing at the Super Bowl, it was important to both of us to integrate a meaningful community outreach initiative into the weekend. Jon is from New Orleans, and my mother is as well, so I spent a lot of time there growing up. While most visitors during Super Bowl weekend stay in or near the French Quarter, we wanted to ensure we were making an impact in communities that don’t always receive the same economic boost — particularly the Lower 9th Ward.
To bring this vision to life, we sought a partner who shared our commitment to community engagement. We were fortunate to connect with He Gets Us, a faith-driven media campaign that was already involved in this year’s Super Bowl advertising. They became an invaluable partner in helping us realize the festival. My role was to work closely with their team to execute Jon’s vision seamlessly — overseeing guest talent coordination, production logistics, sponsorship integration and advising on the overall audience experience.
What were some of the toughest aspects of putting together that festival on Super Bowl weekend?
One of the biggest challenges was assembling available production teams and securing guest talent in the middle of one of the busiest entertainment weekends of the year. Super Bowl weekend brings an influx of major events, making it difficult to lock in resources and availability. However, we were able to navigate these hurdles and successfully produce the festival.
The end result was incredible — we had over 5,000 people come out for what turned into a beautiful day. The festival featured performances from guest artists like Ledisi, Tarriona ‘Tank’ Ball, Preservation Hall, Flavor Flav and Dee-1, creating an environment that was both celebratory and impactful. From an executive producer standpoint, my role was to ensure everything came together in the right way, including logistical planning for artists to seamlessly move in and out of the festival while keeping the focus on community engagement.
You’ve worked at Superfly and Red Light before beginning to work with Jon. How has that past experience helped you to help grow his career?
Superfly and Red Light laid a strong foundation for me, both in terms of skills and relationships. Being among the first handful of employees at Superfly, the co-founders of Bonnaroo Music and Arts Festival and Outside Lands Music Festival, equipped me with the skill set, knowledge and relationships essential for organizing large-scale events in a city. My time at Red Light, where I operated as general manager, provided me with a deeper understanding of representing talent on significant stages, whether at festivals or high-profile events like the Super Bowl. Both experiences were instrumental in preparing me for the multifaceted demands of supporting Jon’s career.
He’s been a staple on late night television and won a Grammy for album of the year. How do you keep pushing his career forward?
Jon is the ultimate multi-hyphenate, and there’s truly no limit to where his career can go. I’m incredibly excited about what lies ahead for him, not just in music, but in business as well. We’re working closely to develop intellectual property and dynamic business opportunities that go beyond the stage. A great example is the launch of the new Jon Batiste Jazz Club at Baha Mar in Nassau, Bahamas. Jon and his programming team are curating what happens on those stages 365 days a year, and Jon is involved in all aspects of the consumer experience — from what they see on stage to the artwork within the venue to the dining experience. This holistic approach ensures we’re not only expanding his artistic footprint but also building a lasting legacy.
What do you have in the works moving forward?
Like many of the talented individuals I work with, I’m a multi-hyphenate in the business world. In addition to Culture Collective, where I’m focusing on developing artists like Leon Thomas — whose album MUTT is skyrocketing — I have multiple business ventures on and off the stage. I partner with Jon Batiste and his company, JBI, to build out his multi-layered ecosystem around the world. In my partnership with Joe Killian, we are forging groundbreaking collaborations through our consultancy, Killian + Co., where we’ve spearheaded innovative, high-impact campaigns with artists like Olivia Rodrigo, Tyler, the Creator and Eminem for global brands like Ford, American Express and Julien’s Auction House.
In the academic space, I’m dedicated to cultivating the next generation of music executives. This includes my four-year tenure as an adjunct professor at USC’s Thornton School of Music, where I teach music business. I also serve on the Board of Trustees at Drake University, my alma mater, where I first started in music as president of the concert committee. Additionally, I help steer the Recording Academy into the future by serving as a governor of the Los Angeles chapter.
The rap feud between Kendrick Lamar and Drake has broken out beyond the hip-hop world so that now even the mainstream media is all over it and keeping score, thanks to Lamar winning record and song of the year at the Grammys for his Drake diss track “Not Like Us” and his performance a week later at the Super Bowl Halftime Show.
While it’s unclear how this is all going to play out, music industry label executives know that rap feuds, in general, are good for business — as long as they don’t go too far.
As it is, Lamar’s high-profile performance is landing him the most ink, which in turn is driving plenty of business his way. It’s only five weeks into the year as tracked by Luminate, and already his recorded music catalog is closing in on 1 billion on-demand streams in the U.S., which it will probably reach next week; while his global streams are heading toward 2 billion. As of the week ending Feb. 6, those counts stand at 862.8 million (U.S.) and 1.69 billion (globally), according to Luminate. Overall, Lamar’s catalog has accumulated nearly 664,000 album consumption units in the U.S. in 2025 so far.
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That’s nearly three times larger than during the same period in 2024 when Lamar posted 233,000 album consumption units and almost 301 million on-demand streams in the U.S. and global streams of 650 million. Of course, besides his high-profile TV appearances this year, Lamar’s streaming and sales activity is still enjoying an added boost from riding in the afterglow of his recently released GNX album on Nov. 22.
But is all this attention also helping Drake? It’s unclear. Drake is slightly trailing Lamar in terms of U.S. album consumption units and streaming in 2025 so far. Album consumption units came in at 620,000 units, or 7.1% short of the Compton rapper; while his total of nearly 834 million on-demand streams is 3.5% below Lamar’s U.S. total and his global total of 1.529 billion is 10.3% short of his musical rival’s.
Besides that, Drake’s 2025 performance is also down from how his catalog performed in the first five weeks of 2024, when he accumulated 930,000 album consumption units; and, within that, 1.281 billion streams in the U.S. Those 2024 numbers are 50% and 53.6% greater, respectively, than his U.S. activity in 2025 during the same period; while his 2024 global on-demand stream total was 2.246 billion, or nearly 47% greater than this year.
Drake, of course, does not have the added momentum of having released a new album at the end of 2024. (He is releasing his PartyNextDoor collaborative EP, Some Sexy Songs 4 U, this Friday.) Not only that, his current year’s numbers are competing against his prior year’s numbers which did have that benefit thanks to the afterglow of his eighth studio album, For All the Dogs, which was released on Oct. 6, 2023.
Still, the above numbers do not reflect the impact that Lamar’s Super Bowl performance is having on the activity of his and Drake’s catalogs. Those numbers, for the week ending Feb. 13, won’t be available from Luminate until Monday (Feb. 17).
This is all short-term, of course. Looking at the two artists’ career numbers, Drake swamps Lamar, even though the “Just Like Us rapper” has pretty impressive counts in his own right. Over the past 10 years, Drake has gone toe-to-toe with only Taylor Swift in claiming the title of the biggest artist in the U.S., if not the world, at least as far as recorded music activity goes.
Drake and Lamar’s first commercial releases came out within about a year of each other. Drake’s debut album, Thank Me Later, hit the streets in June 2010, while Lamar’s Section 8.0 album came out in July 2011. Since then, Drake has issued eight albums and Lamar six, and each has also released mixtapes, EPs, collaborations and/or compilations and soundtracks.
By the end of 2024, Drake’s catalog has accumulated nearly 80.7 million album consumption units in the U.S., versus Lamar’s 29.1 million album consumption units, according to Luminate. In fact, the combined activity of just three of Drake’s studio albums alone is higher than Lamar’s total, as each of those albums — Take Care, Scorpion and Views — have garnered slightly over 10 million album consumption units a piece. Meanwhile, Lamar’s best album showings come from his major-label debut good kid, m.A.A.d city, with 9.3 million album consumption units, and DAMN, at nearly 9 million units.
(These career numbers exclude collaborations where most of the collaborators are each considered a primary artist but do include songs where artists are “featured” on a Drake or Lamar song because Luminate credits those songs’ activity to just the primary artist. Album consumption units count each album sale as one album consumption unit; while track equivalent albums, whereby 10 tracks sold equal one album consumption unit; and stream equivalent albums, whereby 1,250 paid subscriber streams equal one album consumption unit, or 3,750 ad-supported streams equal one album consumption unit. Also, Luminate only tracks album consumption units in North America; globally, it only tracks streams and downloads, not album consumption units.)
Within the album consumption unit numbers, Drake’s streaming total in the U.S. is 84 billion and 127 billion globally, as of the Luminate year ended Jan. 2, 2025. Meanwhile, Lamar’s U.S. career streaming total is nearly 29 billion and more than 47 billion globally.
Those numbers are extremely impressive given that 2015 was the first year in which streaming’s impact was widely felt. While huge rock stars, not counting pop artists, are lucky to break the 1 billion on-demand streams milestone in the U.S. each year — and none of them yet appear to have broken the 2 billion mark in the U.S. in a single year — these days, R&B and hip-hop artists regularly hit the multi-billion on-demand stream mark each year — usually led by Drake.
Over the past five years — from 2020 to 2024 — Drake’s U.S. streams have totaled 46 billion, for an annual average of 9.2 billion streams, while globally he’s averaged 15.9 billion streams per year. In contrast, Lamar’s U.S. stream count during that same period averages 3.29 billion, while his annual global count averages nearly 6.4 billion streams. Any way you cut it — by album consumption units or by stream count — Drake’s activity over the course of his career, or even just within the 2020 to 2024 period, is more than twice that of Lamar’s.
So even though Lamar is the top dog this year when measured against Drake’s activity, it remains to be seen if this rap feud changes the dynamics of whose swagger — Drake’s, the reigning champ, or Lamar’s — can be backed up long-term. Only time will tell.
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Jalen Hurts is clearly a leader on and off the field. Cameras caught him putting respect on Saquon Barkley’s name during their Super Bowl victory.
As per USA Today the world is getting some more insight on what makes Jalen Hurts the ultimate professional in the NFL. During their Super Bowl match against the Kansas City Chiefs he and Saquon Barkley were both wearing wireless microphones. At the tail end of the game where it was clear that the Eagles would be victorious, cameras caught the two expressing their excitement. Here we see Jalen telling Saquon to his face that he was the key their success. “Hey, man, that’s you. That’s you. I know it’s all of us, but you don’t understand the difference you made. You know, we right there. But you like that last piece, man” Jalen says.
The University of Oklahoma alumni is referring to the 2023 season where they originally faced off against the Kansas City Chiefs at Super Bowl LVII but lost 38 – 35. In 2024 the Philadelphia Eagles acquired Saquon Barkley. Prior to signing he revealed he was his frustrations with his former team The New York Giants and referred to the negotiation tactics “a little disrespectful.”
You can see the footage below.
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Kendrick Lamar’s Super Bowl halftime performance was already historic, but it was his background dancer, Zul Qarnain, who stole the spotlight with a powerful political statement. As Kendrick rocked the stage, Zul used the massive platform of the Super Bowl to bring attention to the ongoing suffering in Gaza and Sudan.
Standing on top of a car, Zul pulled out both a Sudanese and Palestinian flag and waved them proudly, sending a clear message of solidarity. However, his peaceful protest was short-lived as security quickly tackled him and escorted him off the field. While he wasn’t arrested or charged with anything major, Zul was banned from attending any NFL events for life.
Zul Qarnain is no stranger to activism. He is the owner of the Open Book Platform, an initiative that unites Muslims and promotes peace. In his work, Zul has continuously tried to bridge divides, and he recently made headlines by visiting one of America’s most dangerous neighborhoods, Chicago’s “O-Block,” to reduce violence and help people turn toward faith.
His Super Bowl protest, though controversial, was an extension of his lifelong mission to raise awareness and encourage peace in places that need it most. Despite the consequences, Zul’s actions sparked conversation around global issues and demonstrated his commitment to using his platform for positive change.
Check out Hip-Hop Wired’s full conversation with Zul Qarnain: